Hello there, let's jump right into installing
a facebook pixel and WordPress in the year 2020, that should still be relevant 2021 and
I will keep it updated. Right, I'm gonna jump in right away. The first thing we want to do is search in
Google Chrome for facebook pixel helper. So you want to use Chrome. And the top result will let you install this
as a Chrome extension. So if you're not sure if your Facebook page
already has a pixel, you can just go to it. And with this extension, it'll pop up at the
top, it'll tell you whether you have a pixel but also we're going to need to use this tool
at the very end because it is going to tell us if the pixel is installed properly. So that was the very first thing. Now we can jump into Facebook business settings. So if you want a tutorial on setting up Facebook
Business Manager, I'm happy to do that. So there's A few places you can get to Facebook
Business Manager, you can just search for it. And you'll either log in or if you're already
logged into your account, you can actually select your page. If you're just on your main Facebook page,
this is the updated thing, it may look different for you. Normally, it's in the top corner, you can
select business manager, but since they've updated it, you can actually go to ads manager. And that will take you to the whole business
settings things so you can go from ads manager to business settings. And yeah, you can see where at the same place
so you can Google it, you can also access it through Facebook. So I'm going to go to my actual business if
you just have one that should be the default and that will take me to business settings. Now what we want to go to is data sources
because this is where the pixel lives. So you can actually delete Facebook pixels. So if you already created one and didn't finish
setting it up, you can actually just go to like open an events manager. And instead of actually giving you options
down here, it will say, hey, do you want to finish setting it up and you can click that
button to start the setup process, but we're going to add a new one. So I'm just going to give it a name, facebook pixel 2020. You can do it for your website. This isn't essential. And I'll click Continue. So here's the page. You'll see I used to do it through the WordPress
plugin, but there's some benefits to doing it via the code. On the website. It's a lot easier to add like multiple pixels,
which you may need to do and I actually found a way to make it a simple process. So yes, this does look pretty intense. But it's pretty simple. We want to leave this checked on. But we just click to copy the code, it should
say Copy to Clipboard. And we're actually going to use a plugin that
lets us insert code into the header really easily. So you can use this for Google Analytics. You can use it to install all sorts of things. So it's very, very useful. What we're going to do is make sure we're
under plugins, add new, and we're gonna search head footer. This is one I've used, it works really, really
well. What you want to do is click install now and
then activate. And once you do that, you can go to Settings
header and footer. So all you do is click paste and it'll paste
the code we just copied. If you didn't copy it, you just click right
here that will copy it and just paste it right there. And then Then all you do is actually click
Save, and boom, it'll be on your website, it'll be there. Once that's done, you can give it a minute
or two, and then actually send some test traffic to the page. So this page will load. And then it can take a second and I'll spend
for a bit sometimes this takes a few minutes, but be patient. In a few seconds, it will pop up green, I
actually already have a pixel set up a mind, but it should pop up green. And then you can do continue. Next thing you have to do is actually set
up the events and custom conversions and get things 100% of the way ready to go. So now you can go back to the website in Chrome,
and you can see if your pixel is showing up, it should show up green and show you that
a pixel was found on your web. If this isn't showing up, you can wait 10
minutes, 20 minutes, it can take a second to show up. Now we're going to jump back into the facebook
pixel to actually set up all of the events and custom conversions. So it's 100% ready to run ads, there is a
misconception. And that's that you need to set up these events
or conversions or things like that, in order to track the different pageviews and track
where people are going, or actually show it to people who visit specific pages. You actually can do all of that right out
of the gate. And I'll show you so if we open in analytics,
you know, this is when I haven't set anything up, we absolutely can see exactly how many
users the users activity. And if we scroll down, you can see, hey, here's
how many people visit each URL. And you can also send as just two people who
let's say have visited this specific URL. Okay, so we don't need it for tracking, what
are these actually for? And when should we use events versus custom
conversions. So it already knows the pages that people
are visiting, but we need to set it up. So it's actually tracking, okay, when people
hit this page or take this action, that means that they made a purchase, in this example, will say we're tracking purchases
over time, it'll get really, really good at finding those purchases, people will hit that
specific purchase page. And then we can actually later on create things
like look alikes of like, hey, find other people who are very, very similar to people
who made purchases or made big purchases or frequent buyers or anything like that. So it's so key to have this set up correctly. Let me clear up some confusion on events versus
custom conversions and when you should use each one. So whether you're setting up either basically
you're saying, okay, here's this action that I want people to take, and I want you to find
people who are going to take this exam action and get better and better at finding similar
people who are really, really likely to take this exact action. Okay, so let's say you sell granola bars,
you may have different variations, different flavors, a six pack, a 20, pack, things like
that. But you have that one core audience that's
really interested in buying granola bars. It's a similar audience. So with a lot of people, you can just set
up a purchase event for anyone who buys these anyone who hits the thank you page, because
then when it goes to find other people who also make purchases, it'll find people similar
to the people who bought so it's really, really good that that's just set up as a general
purchase event. You know it the bigger that audiences, the
better it is at optimizing thing. But if you have very different products or
things like that, let's say you add scuba gear or something like that, then when you're
doing future ads, those audiences are very, very different. It can be a very different price point very
different products. Very different audience, all of a sudden,
that's going to get really confusing because it's going to try to optimize for purchases. And the same way it did with granola bars. Or, you know, if you create a look alike of,
hey, create an audience similar to people who made a purchase, the granola bar, people
are going to be vastly different than the scuba diving people. So in this point, you can actually create
a custom conversion, which is basically like, okay, here's an audience of just people who
buy high end scuba gear, like that's what we're tracking. So these things are separate, so that the
granola bar, it can just optimize for people who buy granola bars. And then you have the separate custom conversion
over here that is tracking, you know, the people who want to buy scuba gear. And that way, both of them can optimize separately. So that's when you want to actually start
to use custom conversions. So your audience could be entrepreneurs, but
you have one $5 course ended up People who are just starting off, and then $1,000 course
aimed at people who are really successful and have been in business for years and years. Well, those are very different products aimed
at very different people very different price points. So you probably may want to make one like
a purchase thing, but you'd want a custom conversion, let's say for the thousand dollar
course. So back to the granola bar example. Even if I added some products, if they're
a pretty similar audience, a pretty similar price point like protein bars or granola you
can take home, I would still just put those all under the purchase events, those wouldn't
be different enough that I want like a separate custom conversion. It would only be if something was for a very
different audience or different, very different price point that I'd introduced those custom
conversions. Alright, now, now that we got that out of
the way, let's actually set up first I'll show you how to set up events. So we go to that pixel. We do open an events manager
So by default, it's probably going to try to set up some events like, Hey, we think
that this page means that someone made a purchase. But you always want to double check all of
your thank you pages, all of your checkout pages to make sure that that's set up correctly,
because otherwise, it's not going to track your ad campaign properly, which is a huge,
huge deal. So we want to go to Settings. And you do want to make sure that the advanced
matching is on that's just really helpful. And we can go to event setup tool, you can
also find that exact same thing by going to add events from the pixel launch events setup
tool. And then you can actually go to each page
individually. And make sure the events are set up correctly. So let's go open website. So we can track by people clicking a button
or by people hitting a specific URL. And then that meaning that they took a specific
action. So I actually don't like tracking by button
clicks. I'll show you how to do that. But then I'll talk about the big downsides. So he like, here's this strategies to optimize
and improve any ad campaign. People just punch in their name and email,
and they get instant access. So we can just click on that. And then when anyone clicks that button, we
can say, hey, they become a lead. Awesome. If I click confirm, then this will be an event
on this page on that button. But here's the problem. Let's say I punch in my info, and I get one
letter wrong in the email and click Submit or just tap it by mistake as I'm scrolling
through or anything like that. It's going to register that as being a lead. Or let's say someone goes to make a purchase,
and they click the button but then the page crashes and doesn't go through or they enter
one number of the credit Wrong? Well, because they're clicking this button
each time it could be registering it as a purchase. So I hear that a lot where people are like,
hey, it's not tracking things correctly, and often is because they're tracking a button
click, which doesn't always line up if things crash as someone enter something wrong. So anytime you can track a URL that is just
so much better. So like if someone punches in this info, it
then can take them to a thank you page, especially like with purchases or checkouts or things
like that. If you do track a URL, let's say this is a
checkout page, you can just do track the URL. You can do initiate checkout. And then this is optional. You can say, Hey, you know, for each person
who, let's say becomes a lead, I think the value of that is $3. For each person who initiate Checkout, I think
the value of that's like $4. You don't have to do that. But if I do this, it's then going to add that
checkout event with this page. saying, hey, when someone has this page, that
means that they are in checkout. Or if it's the thank you page after someone's
made a purchase, you can go to the purchase event. And like I said, it will try to set them up
automatically. If you include thank you in the URL, it can
sometimes connect that with a purchase. But definitely go to every single purchase
page and make sure that that purchase event is on that page, because that's essential
for actually setting things up correctly. So I have this lead magnet on my website as
well. So I'm sending paid traffic, here's the page
itself. And then rather than just tracking the button,
click, I'll show you how I'll set it up. I actually have a thank you page. So once they punch in their email, it takes
them to this thank you page where they can download it. Well anyone who hits this page is going to
be a lead it means they punch in their email it went through the answer differently. correctly, they didn't just click the button,
they are actually a lead as well. So I'll do track URL. And then I will do lead. If they just made a purchase, I do purchase. And I click Confirm. And then finish setup. I'll link down to this resource below if you're
trying to get good results with Facebook ads, I think it's an essential checklist of just
various strategies that I've used to run six figure ad campaigns. It's easy to implement but instantly helps
you out. Okay, so now if we go back into that pixel,
you can see the lead event has been added want to send some test traffic, you know,
it doesn't always work if you just go by yourself and do one page view. So we'll go to test events. And then we can paste that whole thing. Open the website. So it took a number of minutes, but now it's
actually turned from yellow to green. Sometimes you have to give it a little bit
of time. And now we can actually go to the details
of this event, you can see which page people are hitting when is tracking the lead each
time. At any point, you can actually go to Manage
events. And you can see all your calls and all buttons
that are associated with this event that it's tracking. So especially if you're sending traffic to
any ad campaign, you want to make sure that the add to cart lead, initiate Checkout, and
in particular purchases is set up correctly. It's at the right URL that is so incredibly
important. So 90% of you can just use the events to set
everything up. But if you do have those unique audiences
or product where you really want to optimize specifically for just that thing, let's just
To do setting up custom conversions now with the events, we just selected our pixel and
made the events for it. Custom conversions, you can create it, just
create them and then assign them to a specific pixel. Alright, so I'm going to call this high ticket. And this example, let's say I've got $7 courses. But now I want to launch a $1,000 course,
which is going to be a very different customer, very different audience, very different thing
to optimize for. So you can do a description if you want, but
you want to make sure it's got the right pixel selected. Since for this one, we'll just be tracking
a very specific URL, you can do all URL traffic, and then you're doing URL contains as part
of the rule. So you can just do a part of that URL. I typically do it without the HTTPS or like
a back slash. And you can enter a conversion value that's
not necessary. So you can do this for purchases, you can
do it for collecting leads and things like that. So I'm going to click Create And it will show inactive at the start just
because it hasn't got many people hitting that you can refresh it. But sometimes we'll just have to wait for
a little bit connected with the pixel. But you'll also want to connect it with your
ads manager. So what you want to do is you can just click
Share, and then under custom conversions, you have it here. But under connected assets, you can actually
add your ad account. And now in your in your ads manager, you can
actually connect to that. Okay, so now let's say we're running ads,
we've got everything connected, we've got the events on the right page. Sometimes you need to wait for a while for
it to actually turn green or to get the right events. But now what we can do is we want to select
conversions and click Continue. And then it's like, Okay, what do you want
it to optimize for? What do you want to try to get people to do? Well, if we select the pixel lead that didn't
used to be there, that's something we added as an event. And then high ticket is a custom conversion
that we just did. So now it's going to track how many people
actually hit that page, it's going to optimize for people getting to that thank you page
for that high ticket product. Or, you know, if we do lead every page that
we have listed as a lead every page that the event is set up as a lead, it's going to count
as a lead and it's going to optimize for that. So it'll be looking at Okay, at the people
we showed it to who clicked on it, how many of them became the lead, how many made a purchase,
how much was that purchase for so it'll try to optimize for that. So for example, you could send them to a page
with a product but then they go to the homepage and purchase something else. If you're just doing purchase. It was track that as an actual purchase because
it's people who they showed the ad to who ended up in the purchase category. Whereas if it was, you know, custom conversion
one specific product, then if you sent people to that product page, they ended up at the
homepage, they got something else. It wouldn't track that as that high ticket
custom conversion that specific. The next thing to do is run your ads. So you will want to punch in your email to
get that checklist and you'll also want to check out my video on advanced Facebook ad
strategies. That's definitely a must watch if you want
to get really good results.
