- [Instructor] I'm gonna
teach you three proven persuasion tactics to get what you want from your friends,
family, boss, coworkers, or from anybody you come across. When you can persuade others, you can get whatever you want. You can get other people
to do large favors for you. You can get special
treatment and free upgrades in places like clubs,
restaurants, or on airlines. And you can make more sales
and influence other people to join your team or to work with you. Not only that, life becomes easier. Imagine if you could get anyone to do whatever you asked anytime, anywhere. How much easier would things be for you never hear the words no again. Well after you discover the three proven persuasion tactics I'm about to reveal, that might just become your reality. Now before I reveal these three
secret persuasion tactics, you must promise, you will only
use them for good, not evil. These secrets are simple
tricks you can use to stop hearing no and start
hearing yes more often. After this video, you'll
become a skilled persuader and be able to influence
anyone to say yes to you. So if you're going to use
this information for evil, stop watching now. If you're still here, I
assume you're going to use these secrets for good. And these secrets I'm about
to reveal aren't anything new. You might have even heard
of some of them already. If you have, I encourage you
to listen with an open mind. You might learn something new. With that said, we're going to start off with very practical and easy
to use persuasion tactics. Then, we're going to get more advanced. So let's get started. The first secret is
adding the word because to any request you make. The first persuasion
tactic was proven by the Harvard Social Psychologist, Ellen Langer. What she discovered in one
of her social experiments is that people are more
likely to do us a favor if we provide a reason for asking. In her experiment, she went to a library where they had a photocopy machine and she asked the people in line a favor. She said, excuse me, I have five pages. May I use the xerox machine
because I'm in a rush. 94% of people let her skip ahead of them when asked this question. When she said excuse
me, I have five pages. May I use the xerox machine, only 60% of the people complied. She tried again, but this time she said, excuse me, I have five pages. May I use the xerox
machine because I have to make some copies, and 93% of
people let her skip ahead. This experiment proves that just by adding the word because after ar
request, you are significantly more likely to get the
other person to say yes, even if the reason for asking is obvious. This works because it gives
people a reason to comply. So from now on, when
making a request or asking for a favor, always add the word because and give a reason for asking. Next, rejection, then
retreat or door in the face. This proven persuasion
tactic was developed by some of the world's top
psychologists and sales people. The way this persuasion
tactic works is by asking a large request that you
know won't get accepted. Then once your initial
request or offer is rejected, ask for a reasonable request. And it's much more likely to be accepted. Here's an example, imagine
a teenage boy is asking his dad to stay out 'til 4AM. The dad says no. But then the kid asked to
stay out until just midnight. The dad is more likely to
comply because he rejected the first time. Here's another example. Imagine you're in a business negotiation. Let's say you want three
things from the person you're negotiating with,
but you are going to ask for 10 things and they'll say no. Then you'll say, how about five things. They will say no again. Then you say, fine, let's
just settle for three. Then you get the deal done. This next technique is extremely powerful and if done correctly,
you'll become more likable, you'll gain authority, and your ability to influence others will skyrocket. The next secret is called
celebrity association. When you are associated with celebrities, you come across with more authority, likability, and credibility. Think about it, why do large
brands hire celebrities to be part of their commercials
and why do sports wear companies spend millions of dollars to sponsor professional athletes? It all comes down to trust and prestige. Celebrities are usually seen as extremely credible and trustworthy. So anything a celebrity
endorses instantly becomes more credible and valuable,
even if they're endorsing a product or service outside their field. For example, a pop star singer endorsing a teeth whitening product by
being in their commercial. The teeth whitening
product borrows credibility and authority from the celebrity
to get more people to buy. People think this celebrity
trusts this brand, so should I. So how can you use this
in your day to day life to get what you want? In conversation, or
even in business deals, you can quote or reveal
the opinion of a celebrity that supports what you said. Even better if they look
up to that celebrity. That's why so many
entrepreneurs quote moguls like Steve Jobs, Warren
Buffet, Bill Gates, and so many more. It's because they are
borrowing credibility and authority to backup
what they are saying. In the irrational mind of humans, if a celebrity they look
up to says something, they will probably believe it. And if they don't believe or agree with what that celebrity is saying,
they will rationalize it. So make sure to use the
opinions and associations with celebrities in your daily life. Maybe you're friend has a
connection with a celebrity. Or maybe you were able to produce results for a celebrity with
your product or service. You can mention that in
conversation or in your marketing and use that credibility and positioning to your advantage. Now that was just three
proven persuasion tactics, but because you've made it
this far into the video, I'm gonna give you a bonus
proven persuasion tactic. The bonus proven persuasion
tactic is called reciprocity. This final persuasion tactic was proven by Dr. Robert Cialdini, a professor at Arizona State University. The Hare Krishna used
this tactic successfully in the '70s in airports and train stations where they would give a
small gift such as a flower or book to a passer by
and not accept a gift back if they didn't want it. Because of this the
passer by feels compelled to make a donation because
they received something first. This method was so effective
at getting donations that airports and train
stations had to restrict the areas that these people could solicit. And they had to have
signs that tell people that the Krishnas are soliciting there. That's the power of reciprocity. And think about the Godfather. He did a favor for a bunch of people, and now those people owe him. Whenever he needs
something done he can ask those people they will feel
obligated to return the favor. That's the power of reciprocity. So if you want someone
to do something for you, give them a gift or do
something for them first. So when a time comes
that you need a favor, they will feel obligated
to obey your command. What topic would you
like me to cover next? Comment below, then make
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