How to Create Viral Pins on Pinterest - Over 500,000 Repins and Counting!

hey what's up everybody i'm kat sullivan back again with another pinterest training for you in today's training i'm going to show you something that literally people ask me every single day kat how do you create viral pins on pinterest so we've been able to have pins that have gotten a hundred thousand shares we've had pins get over a million impressions on just one piece of content and i've watched videos and how to create viral pins and i gotta tell you guys today we are going to knock out all the stuff that's out there all the fluff training that's telling you how to create viral pins i'm going to tell you exactly what we did to create viral pins over and over and over again so that you can create viral pins in your business again if you like this video make sure you like comment and subscribe so we can continue to bring you amazing trainings just like this one enjoy the training guys catherine sullivan is the ceo and founder of marketing solved a serial entrepreneur marketing coach and online educator you want to know this woman all right guys i'm super excited to share this top secret training with you and how to actually create viral pinterest pins now before i dive all the way in you have to promise that one if you found this helpful that you make sure that you like comment and subscribe to my channel okay that's my favor if you found this helpful and also i want to make sure that you guys know what i'm teaching you is absolutely proven when i say viral pins i mean thousands and thousands of impressions and clicks i don't just mean one pin that got a thousand likes or anything like that i mean we have proven consistently over and over and over again that we can get viral content on pinterest with a proven formula so again if you see other tutorials for viral pins make sure they have the results that they're teaching you before you take their advice because i know there's a lot of people out there teaching how to create viral pins and they don't have viral pins so it's more than just knowing how to do it it's being able to execute it and get it get those results for yourself just want to make sure i put that disclaimer out there because i see the trainings and i'm like that's not actually how you do it but okay so like i said i want to make sure you guys know i'm the real deal here's what we've done okay this pin had about let's see 10 000 impressions this pin had 8 000 impressions um this pin had 3 000 impressions this pin had 3 900 impressions we've got these are the numbers here's one i mean 447 000 i mean that's close to half a million impressions on one piece of content imagine being able to duplicate that over and over and over again uh let's see the next one this one has 4 600 impressions uh 78 000 impressions 1900 impressions and there we go a million impressions ah just one piece of content so when i tell you guys like this is something we've proven we know how to execute it over and over and over again and make sure all of our content actually performs this well that's what i mean i want you to make sure that you're getting information from someone who did not watch a youtube video yesterday we've been doing pinterest marketing for about 10 years now here's another one that we have this one had 142 000 shares on it and i can continue i can keep going i can keep going and keep going but i want to just show you how to do it for yourself okay so here's one of the number one things you need to know when it comes to creating viral pins on pinterest is what to do and what not to do most people are going to fall in the what not to do category but you are going to learn how to do this differently and you are going to change your ways so first things first i pulled up a couple examples for you just to show you what we're looking at okay let's say you are a company and you sell iphone cases the first thing that you do when you get to pinterest is you search iphone case you got to see what's out there you got to see what what's popular you got to see what people are clicking on what the results are right so i click on iphone case we have a client a member in one of our programs and he has a really great company they do iphone cases so i did a bunch of research for him it's called eye candy i think it's icandycases.com and i did this research and i was like wow look at all these pens they're really cool but what i see as a user is it all blends in nothing stands out okay it's just everyone's holding it's all this everyone's holding a case that doesn't stand out that doesn't create this attraction or this magnet for people looking at iphone cases right it's very dull they're very boring they all look the same i'm not impressed what i would do is i would create something that doesn't look like any of these all right let me show you a couple more examples all right gardening super popular what you see here is everything is green green green green green green green green because green is associated with gardening correct however when i'm like okay well but how does my content stand out if everything is green here's what i said most people do all right this is what this is the wrong thing to do when it comes to pinterest marketing for your business is people will go and do the research and they'll go okay everything looks green so i need a really good picture of a garden and that's how i'm gonna i'm gonna drive traffic well in fact you're just gonna create a piece of content that looks like everybody else's piece of content so it's not going to stand out you're not going to get extra clicks you're not going to go viral because you're creating content that looks like everybody else's when really what you need to do is see what stands out what pops what are people going to be magnetized to right so when i'm looking at this i see this one this one pops 15 gardening hacks you probably didn't know about the 15 is big it's bold and it's not green it's yellow gives you a little bit of a contrast instead of just being a picture of a garden it actually is text on the front that tells you what you're gonna get when you click that link so if i were doing this research i would go okay let me see here what are some colors i don't see okay i love this this one purple boom purple stands out because it's not blending in with everything else everything else is is green so you could say you know i'm going to create content but i'm going to do a little bit differently i'm going to create something yellow or something purple or look where's the red not a single thing that's red so red might be something that's going to stand out if you're trying to get in front of people who are gardening you need to do something different not the same and that's where people fall in line if i was going to do iphone cases the last thing i would do would be just a boring picture of me holding an iphone i don't think that i would click on that because there's 700 other ones but what you could do is you could create a tall pin and you could make it a collage with like i don't know 10 different colored iphone cases and you could make it really tall have lots of different different styles on it because that in this sea of everything's the same size everything's the same color everything's the same style you have to do something that actually stands out all right i'm going to show you this one i'm in marketing right that's what i do so all of our pieces of content that go really viral are around and related to marketing when i type in marketing you know you go through and it all kind of like everyone it all kind of looks the same right it does it all kind of looks the same it's like the same size the big 12 the flat lays the pictures of computers right like everyone does the same thing they go and they their research is backwards they're like well everyone else is doing this so that must be what works wrong no that's not what works this pin that we had that got a million impressions do you know why that post did so well let me show you i'm gonna do let's do social media content as the keyword all right okay social media content right so again you look through here again it's it's better i mean there's some that are better but at the time it was everything was flat lit image white pastel you know everything was the same so i went in and was like well what's what's not being done right what's not being done and i looked and i was like you know what i'm going to do something yellow because i want this to stand out so i'm going to make it just tall enough so that it doesn't cut off my pen and i'm going to do something bold and creative i'm going to do yellow and hello i mean the results the results kind of speak for themselves that yellow pen got 1 million impressions on that one piece of content one now this one the reason this one went viral and yes i know why is because back in the day when we were just getting started everyone only did sorry my computer's gone a little zonky wonky um everyone did these title pins and they all look the same so i back in the day when i wrote this article i was like well how can i make that stand out so it's like you know what i'm gonna do i'm gonna put all of the content on the front of the pen and i'm gonna i'm gonna just put it on there and let people see it and save it so if you were on pinterest and you saw this and then you saw this you'd be like huh i'm gonna save this one it's big it's bold it's tall it's got all the value on front at the time no one was doing that they were all doing this so i saw that as an opportunity to just design a pen that stood out that was different than everything else and i want you guys to get into the habit of seeing what everyone else is doing and pivoting finding a way that you can see how everything looks the same and what you could do to stand out this is a video it's for toothpaste it's completely irrelevant to fitness however that stands out it's got a bright blue background and green elements like that totally stands out because everything else is girl you know image like this 12 these are cool but i would totally change the colors because they don't pop enough they just aren't bright enough they don't stand out they don't magnetize or they don't you know they're just not magnetizing me to their content so i would look for what's missing in this is is it that it needs a really tall pen um is it something that maybe like this may not be the best graphic but it definitely stands out i i looked at it i didn't even see this but i looked at this right so i'm just trying to get you guys to understand that you can learn so much by looking at this feed and seeing what everyone else does and then doing it way way differently that's going to be your challenge so no matter what it is the first thing i want you to do is go and search look at the results see what's missing and then create something that fills that gap that fills that need we did one let me see if i can find it for you guys um so let's see and if you want to see what's being pinned from other websites you can go to pinterest.com forward slash source forward slash whatever url uh entrepreneur.commarketingself.com you know bodybuilding.com whatever just type that in and there was one that we did just recently and it went bananas it was this was one of them so i'll open that one up and i'll tell you what the thought process was behind that because i test a lot of graphics against each other and i'll show you how they performed in a second okay here it is so the one that i had done recently was this black pen now when i was researching this i was doing a training for my audience and i was trying to figure out like what do i need to do that's different that stands out and as i was looking at i think it was just online businesses so let me let me go back to pinterest and search online businesses what i found was that they all looked the same right like they were all light colored and they all had the you know the image with somebody who has a phone or they just all looked the same and i was like well what can i do that's differently that's different and i created a ton of different graphics so let me show you what i did for this one specifically i created this one and this bright pink one and this black one and this blue one and this little pastel colored one and what i found was that it performed really well because it looked different than everything else that was standing out here nothing here is hot pink right nothing here is is all black it's all kind of the same so again it's just a matter of you guys identifying what works really really well for you um the other one i'm going to actually pull up my profile to show you guys quickly here i had pinned some different pieces of content a couple weeks back just as testing right and one thing i want you guys to understand that you have full control over is creating multiple graphics per post so if you've seen when i clicked here i have six different graphics that people can pin that gives them a lot of of control over what they're pinning to pinterest and it takes out the assumption that i know what they're going to like the best and this is really important i don't know what's going to perform the best i don't know if red or yellow or this kind of overlay or putting the actual graphic on there i don't know what's going to perform best the best thing i know how to do is go into canva and create a variety of graphics so for this one we did 75 free pinterest resources and let's see it's one two three four five different graphics okay so see these we've got like the gray then we did that with red because pinterest then we did yellow because yellow worked on the other pen right then we did this one with the red overlay with the pinterest background and then we did this one with just the the actual download and what they would get so when i look at this i had no idea which one was going to perform the best i just you cannot predict that the only way is to just create a variety so whereas yellow killed it on the other one we got a million impressions right here it got 544. so i knew right off the bat yellow wasn't going to cut it for people searching for pinterest so then you see this one actually of all of them was one of the higher it was just an image i literally put some text over it and i just toned down the brightness so that's it super simple um that one had 6 500 impressions this one with the pinterest resources got 1300 so it's it's things like that and 120 clicks which is pretty important this one got 125 clicks as well so it is important to know that but at the end of the day i can't predict what's going to perform what's going to go viral but i will put out as much content as i can as many different graphics that i can so that i can let my audience decide what they want and what they want to share if i only create one i'm doubling down if i create five i have five different posts that are going to all be reaching different audiences that are all ranking that are all driving traffic and then my audience tells me which design they like the most so that's going to be how you guys start creating content that goes actual viral all right see what everyone else is doing don't do that do it completely different create a variety of graphics that are going to stand out that are going to magnetize your audience that are going to pop and that's how you guys are going to start getting a lot more clicks on your pins so again if you guys found this helpful make sure you click like comment and subscribe so that i'll continue to bring you guys amazing training like this see you soon all right guys so i hope you enjoyed that training again we wanted to make sure that we cut out the fluff and we give you the actual meat and tactics of how to create those viral pins and now you have exactly what you need in your tool belt to help you really accelerate your marketing on pinterest again if you found this video helpful make sure you like comment and subscribe to our channel we love you guys see you next time

Channel: Marketing Solved

Views: 55,794

Keywords: pinterest marketing, pinterest viral pins, how to create viral pins, how to create viral pins on Pinterest, Pinterest Pins, Pinterest Marketing, Pinterest for Small Businesses, How to Use Pinterest, How to Go Viral on Pinterest, Secrets to Going Viral on Pinterest, How to Get Millions of Impressions on Pinterest, Pinterest Viral Pins, Viral Pinterest Pins, How to Design Viral Pinterest Pins, Pinterest Marketing Tips, Pinterest Hacks, Pinterest Marketing Hacks

Id: PWA2-pjQwLc

Length: 16min 28sec (988 seconds)

Published: Wed Mar 25 2020