Being successful on social media isn't just about followers or engagement. Actually, if you build a large following on social media but couldn't do anything with the audience that you actually built, then it doesn't mean anything at all. In this video, I'm going to share with you how you can intentionally use social media to help you build a large email newsletter. Audience in the beginning is all about setting the right call to actions and processes in place so you can consistently grow your newsletter audience on social media over time. So before we get started with any of the tactics in the video, it's important to have a tool in place to capture the information of audiences who are leaving their emails with you through your social media links. I highly recommend these pages is number one to the I use my business right now to capture email addresses from interested audiences who want to become my newsletter audience through my social media links on every single one of my channels. Lee Pages is also the sponsor for this video. You can use Lee Pages to easily build websites, landing pages, popups, alert bars and beyond. I've used Lee pages for years in my business. So far, on some landing pages, I was able to generate over 60% conversion. You can check it out in a description. The video for 14 days free trial with my special link. There's also a section later on the video where you can see how I actually use Lee pages to create landing pages easily so I can use it across all of my social media channels. All right. Let's get to it. So here's why you need to have a plan to leverage social media to grow your email list. So here's the thing about social media. Without a plan in place, it can easily become one of the most time consuming things in your business right now. Am I right? So you can easily post day in, day out without much to show for it. And this is something that I've seen very often happen for a lot of business owners and social entrepreneurs. Instead, I think it's really important to make sure you know what your business goals are and how you can be driving social media towards those business goals to make sure you actually have a tangible plan in place to see it happen over time. And this is the thing, guys. I never, never bank on the social media platforms. I love social media. By the end of the day, I believe that it's much more important to leverage social media as a tool. So ultimately you're using it to collect leads and inquiries over time, because ultimately you own the email list and you own your website, but you do not own the social media platforms. And Leslie, overnight, which is what happened with Twitter, with Elon Musk buying Twitter and unfortunately changing everything about the platform. So don't make yourself at the mercy of social media platforms. Use social media as a tool in your business and leverage it for what it is. But ultimately, remember to build and work on your own assets like your website and also your email newsletters. So let's now look at the tool that I use to collect email addresses via social media. Now, many times you probably get one link to link to on either your Instagram account, your Facebook pages, your LinkedIn profiles, whichever it might be. There's a place where you can link to an external area in order to drive your audiences towards something. And usually I use landing pages for this because allow me to really hone in on the one purpose I want them to take on this particular page. Now, that could be email newsletter, sign ups, it could be product sales, whichever might be have one objective for that page and take away all other distractions. And the best way to do this is by using a landing page tool like Lee pages. Now I also sign up to you or email marketing platform, let's say MailChimp or ConvertKit. You can choose for which one that you think is best for you. There's also another one called Flow Desk that's been getting some really great reviews and you can easily link them up within Lee pages to help them speak to each other . There are tons of beautiful templates, only pages that are conversion driven, so you can choose them and quickly change a few things and then put them live in a few minutes. You can see all these in the description of my video, so I'm currently in the landing page template section of the page's website. So when you first log in, click on landing pages in the left hand side and you'll be taken to all the different templates. Daily Pages is created for different uses in your website, in your social media accounts. And I'm going ahead, just going to choose the first one coming up here, which looks pretty good as a free guy template. So let's start building. Now, in this case, I pulled in a name. It's something that I can remember later. If I go back into the pages to see what that page is all about and also how that page is actually performing. Email List Sign up. You can call it anything you want more for you to reference to later. All right. So we're currently on this social media sign page. As you can see, it's very simple. It fulfills a lot of the different things that I talked about in my how to create an effective landing page with these pages video. If you look on my challenge, you can see that one as well, where essentially there's no navigation on this page, which means that when people are coming to your page for the very first time, they won't get distracted. And essentially there's one call to action on this page, and that is get the guides and whatever that might be that you're offering in exchange for email addresses from your potential visitors. Now, let's assume that right now this page is for someone in the wellness business, and you can actually go ahead. Easily change the logo. Here's the image and click on the icon there. Upload the image and then from there on you can then go ahead, meet that into your new logo. Now, once you've done that down here, you can either change that to a free guide or a free audio guide, a free download, whatever you want to call it. You can change it to that as well. The pyramids have done the layout for you in Leap pages. That's what I love about it, is that everything is done by optimizing it to the best conversion possible for those who are coming to your landing page for the very first time, and in this case via social media, you can actually even see how it will look later on the mobile device. Because I talk about this a lot in all of my social media workshops in person or online is that you want to make sure everything that you're directing individuals from from your social media account is actually mobile optimized. And essentially the title here is How to build a wellness brand on Social Media. I think we'll leave that as it is. But to show you how easy to edit it, you can always just add more words and a online, let's say, for example, and you can just change a text as you want to be, to be . Whatever you call to action is for this specific email, opt in and the left hand side. You can easily change the fonts. You can change the size, the fonts, the line spacing. Filmmaker Wider, you'll make it slightly less, more dense together. That's absolutely fine. Whatever you think looks best for you, I'm going to move it. That's the four that was on before and you break margins. So let's save a wide break margin and that's a break margin. The bottom there or even move out to just one ascension. You have a very tight margin around the text and you can make it italic can make it bold. In this case already it's actually bold. And you can even try things like shuffling headlines, which is really cool. So they'll change things like harnessing the power of social media and online platforms to create a thriving wellness brand. And you press that again, unleashing the potential digital platforms to build a successful wellness empire. And I want to show you guys one more feature on the design and layout is that you can actually edit the styles of different type of headlines that you want to have on your pages, so makes everything very consistent across your landing pages. Editor Styles here by choosing the global font styles. So four headlines for Headline one. What do you want to look like for Halloween? Two is anything particularly you want to change up about it? So this way, when you click on the different styles, you can easily change layout very quickly and you can also now change the copy underneath your title as well, which is what's enticing your audience to sign up. So in this case, Landing Page has a very effective layout for what we need as a conversion on social media opt in. So for example, we have essentially just a very one sensual area and you have a very clear headline which tells you exactly what you're offering to your audiences. And then also three bullet points where you can sell the benefits of actually getting this free download or free guide. And lastly, a very clear call to action button. And in my opinion, which I mentioned in my previous videos on how to build an effective landing pages, having one button instead of having the actual cells are waiting to fill out initially on that first glance is actually better as a conversion base versus having the emails and the boxes all laid out for you with a name. And also the email address is straight away because psychologically humans are more like to click on a button than having to type out additional information. So it just makes it really frictionless for them to take that next step. And once they click the button, they can edit the pop up that comes up, which is basically, where should we send your free guide? Now you can either have just the email, sign a box here, or you can also have, let's say, email and also potentially another field, let's say first name. That's actually up to you if you want to add that additional field. Basically, we click on the email box and you click on the field section where you can actually add a field. So in this case would be first name and done. And I, Paul, you just move this up above email to make it been more easier. And also that's the usual flow of someone types in their email options. So they do their first thing first, the email after that. But if you don't want that, you will make it even easier for individuals. Then you can also obviously take it out as well. And the other thing I want to mention here is that you want to be very clear on what the next step is. So in this case, I recommend if you send the individuals to a thank you page after they sign up to an email, opt in on this particular page. So, so there's a few reasons for this. One is that allows you to track how many individuals actually opted in from this email signup page. Eventually, when you're running ads and when you run ads on social media, we do have the subset of properly that you can actually see how many individuals ended up landing on the thank you page after coming through the add to your email option. So I'll explain all this in a more detail video and a social media advertising one by one. I just mentioned that this is a really good step to have on any landing pages that you currently create. And secondly is that again, allows the individual to understand that they have now successfully opted in and that something's coming through inbox. On a thank you page. I usually say something like, Thank you so much for signing up. That freebie is on the way to your inbox right now. If not, please also check your spam folder just in case you missed it. So again, another way to really build that relationship, to let your audience know that they can trust you and that your freebies on the way to them. So once you have that you're all created, you can then just go to external. You are all here as an option and put that your all into the box and go ahead and save and close. Now, one thing I want to mention here is that when someone clicks on those buttons, Sammy the Guide, and they're submitted their email addresses, make sure you're actually selling them the guide or the freebie that you promised in the first place. And in this case, there are a few options to do this. So the first way is that you can do an integration to your existing email marketing software. So let me show you how it works. Let's say you're at an integration and you can say, let's see, Lori's ConvertKit account and the social media planner lists they created just for those one of my social media planners on my website, and now that's liked it. Now there's two options. The individual can either receive the email from your ConvertKit account or they can receive it directly from Lee pages and then basically page or send them the actual freebie within the email. So there are two different ways to do that. You can choose one. The other only thing I would say is don't try to do both, because then they might be going to two different places and might get a little bit confusing for them as well. So if we don't do the Lee Page's way, then you can go through actions and I can go say I do Lee Magnet in this case, let's say my freebie guide for Instagram. And then once you actually saved everything, when they actually do opt in on this page, Lee pages will actually send them an email attaching the freebie that they can download straight away. Great. So now that's all done. Essentially the next thing to do, you just go down to here where you can change, let's say, the details about your company and you kind of privacy policy or cookie policy on your website. And also feel free to add anything else you want to have underneath here. And last at least that's it. Go ahead and publish. And now this page will be active and public on the Internet. So you can either take this link here or you can make it into a much more smaller link by using bit.ly. So be it or y to make even a shorter link for yourself. Can share everywhere on your social media profiles with that easy. Now, if you want to find out more about how to create an effective landing page that actually converts to out the other video omnichannel, where you can learn all about that. So here are five ways that you can grow your email list over time with social media. Number one, a call to action. Make sure they include a clear call to action on your social media profiles that in exchange for irresistible offer for your audience, you can exchange for the email addresses so you can send them an email newsletter over time by keeping them now within your email ecosystem. Now think emails is the ultimate last frontier because it's the one place where we still check regularly, but also is the one thing that we still find very private in the sense that we don't share our emails with everyone and for your audiences to give you their email addresses as a permission to email them on a regular basis, I think that means a lot. It's really a huge upgrade from just being a social media follower to now being part of your email list. Now, what works really well as a free offer is it could be either, let's say, a free download, a guide, a PDF, download of any sort that you can actually provide as a value for your audiences, so valuable that you're giving it for free, even though you could be charging for it. And most likely, if you can make this a really nice quick win for them, they'll be even better because it demonstrates your value that much more quickly . Number two is make sure that add your emails and the forms to any blog articles where only articles you're publishing online. And if you create video content, you can actually include these as descriptions in your video or maybe even on Pinterest, where links the specific landing page. Ultimately, these are actually what we call content upgrades, and by using these, you're able to use your free content as a way to drive the leads towards that content. And then ultimately, if you like, we have to share them. I want to go for that content upgrade which essentially sign you up for the free downloads that's currently in your online articles. And not to mention that you also benefit from the organic searches online, but using some of these keywords as well. So that's basically concern free traffic. Driving towards this landing page, the ultimate becomes one of the best ways to create a much bigger email list over time. Number three is to ask your existing followers were audiences to share this email signup form with others in exchange for a prize or a competition you're currently running? By offering incentive of a prize that's really valuable to your audiences who actually want to win them. Then in a way, you're creating an amazing word of mouth effect by letting them share it organically with their audiences. And you're earning this trust with your audience over time by allowing them to also become the advocates in your business as well, number four as the whole educational webinars in your industry for your audiences by sharing these on social media, because they have to actually share their email addresses with you in exchange for getting access. The webinar will also be included for future webinars like these are really easy ways to come up with. This is the thing about 12 topics. If you're doing them on a regular monthly basis of different topics that your audiences might be interested in as a webinar and ensure these across all your social media accounts to let your audience know that you're actually running them and then driving them towards signing up for these webinars. Number five is that you can use Facebook ads to really add fuel to your email list growth over time. Once you've been testing some free content that you're sharing as potential exchange for email addresses across your other social media channels, if one piece of content did really well, they could use this as a way to run ads to them using Facebook ads. And sometimes by running these as Facebook ads, you can achieve costs as little as $0.80 per lead on some of these campaigns. Now, in my experience, all about running these ads to a relevant audience. If you can test these over time with different audiences and see what resonates the best, you can actually really achieve a very low cost per lead, which eventually can grow your email list very quickly. So I hope that you found this video helpful in showing you how you can use social media to grow your email list very quickly over time by leveraging these five different strategies, but also using an amazing tool like pages to help you actually create landing pages that converts. So thanks our sponsor pages for sponsoring this video. You can also grab your 14 days free trial in the link below in my description. So I'm curious. I'm going to be using landing pages going forward to start growing your email list on social media. If you like the video, actually give it a thumbs up and share it with a friend and also be sure to subscribe to the channel so you can notified every time I release a new video. Thanks for watching and I'll see you next time.
