How Apple Just Changed the Entire Industry (M1 Chip)

this video is brought to you by morning brew hi welcome to today's episode of cold fusion before i start this episode isn't a recommendation to buy any of apple's products in fact i'm a windows and android user myself the following is simply my documentation of what i perceive to be the biggest moment in computing history in the last decade or so i think it's just fascinating so make sure you're comfortable for this one get out the popcorn and be ready to be entertained or learn a thing or two you are watching tv [Music] it seems that everyone hates apple these days and there's some rationale for that recently they've made their products impossible to repair increased prices of their products and accessories to a ridiculous level and enjoy excessive control but what if apple actually did something to push the industry forward and spur competition well it turns out that they may just have done that phones and computers are never seen as comparable when it comes to power they both live in different worlds though as long time subscribers would know back in 2012 i was comparing the two of them and seeing if a phone could replace a pc the rate at which phone power was improving year over year was absolutely unbelievable to me at the time those were some fun days the main difference between phones and desktop computers is that they use different types of processor technology phones use a type of processor design called arm while desktop computers generally use another type called x86 like intel for example arm is a simpler design than x86 making it more efficient but x86 traditionally used to be able to do more but this is changing the interesting thing to note is that in recent years our phones have been getting faster at a much more rapid rate than computers have been improving so here's a question what happens when the chips in our phones come close to the power of laptop and desktop computers what if you took this amazing performance and efficiency of a mobile chip and put it in the body of a laptop that is access to a larger battery and more space to breathe well things that many thought were impossible begin to happen and then i didn't plug it in for four days totaling a little over 10 hours of mixed use and still had 17 percent less animations are buttery smooth as you'd expect and even opening and closing some of those bigger apps like chrome and lightroom are just as fast if not faster than on my desktop which is sick it's just an overall really responsive feel okay look at this guy okay angelica when you're editing this show the footage from the surface pro x uh how that was the windows version of this there was extreme lag moving and doing anything and here it is extremely smooth and this is the base model macbook air without a fan these m1 macs are setting up the future of mac hardware as we know it is changing everything the new macbooks and the m1 chip that powers it resulted in an energy efficient chip as powerful as some desktop cpus what most people are missing is that this isn't an ordinary macbook the m1 chip represents the culmination of a decade of planning and a radical shift in the consumer computing industry on the surface putting a mobile chip in apple's best-selling computer seems really stupid but when you look deeper it makes a whole lot of sense as you'll see later it's actually a classic case of disruption as defined by clay christensen in 1997. so how did apple do this well the journey of how apple got to this point will be the subject of today's episode you will also see how intel's ceo refused to work on the iphone and made one of the biggest mistakes in tech history to truly understand what apple has done we first must go through some quick history central processing units or cpus are the brain of computers they do all the billions of calculations a second to make our devices run cpus run on what are called instructions these are the fundamental tiny bits of data that tell our computers what to do for example add these two numbers together fetch this number from memory that kind of thing when you group these commands together they're called an instruction set in the emerging battle between mobile and desktop cpus it would be the variations in how these instruction sets were handled that would make all the difference since its founding in 1968 by robert noyce and gordon moore intel has been the gatekeeper of mainstream computer cpus they would gain the name x86 after a series of popular chips in the late 70s and early 80s that ended in the number 86 the x86 instruction set architecture would go on to dominate the industry from the 1980s chip manufacturers would begin to add more and more complicated instructions to be perceived as better to a non-suspecting buyer over time these instructions made the chip's functionality bloated precious and limited physical space on the chip was being taken up by fancy instructions that were hardly ever used by the rest of the system meanwhile in the uk in 1983 a company by the name of acorn computers decided to go down a different path instead of making things more and more complicated why not take a simpler approach this mode of thinking was called risk a reduced instruction set computing as opposed to the bloated sisk from companies like intel some people are saying risk technology is the wave of the future other people are saying risk is already a passe technology what does this expert think well stuart the current ibm pc line that they're based upon a processor called the 8086. it's kind of a messy architecture so risk gives us as a new starting point we can say okay here's a simpler instruction set faster less code space well if you talk about risk is that a philosophy a way you design a machine architecture or is it a specific set of instructions it certainly is a philosophy or a style and in fact it's a style which differs depending on what you're trying to do the main idea is not to add any complexity to the machine unless it pays for itself by how frequently you would use it out of this came the acorn risk machine project otherwise known as arm this was the birth of the type of chips that would be used in all of our smartphones in the coming decades so in this episode for simplicity's sake we'll just refer to wrist chips as simplified cpus and cisc chips as complex cpus while developing the first arm chip during testing something unexpected happened here professor steve ferber speaks about how he started the arm project as we set about designing the arm we didn't really expect to pull it off okay firstly we thought this risk idea is so obvious that big industry will pick up on it and will get trampled underfoot we expected to go into this project finding out why it wasn't a good idea to do it and the and the obstacle just never emerged from the mist we just kept moving forward through the fog until eventually we had a fully working arm chip in our hands i don't think it was day one but a few days later we decided we'd better measure the power consumption so i turned the arm chip on ran some and some code on it looked at the ammeter and it was reading zero and i knew we designed a fairly low power chip but this was um a bit remarkable and it turned out that actually i'd in inserting the ammeter into the power supply i'd failed to connect the power supply and so no current was flowing through the ammeter but the chip was still running so hang on so it wasn't just you didn't connect the ammeter it was actually that you didn't connect the chip to the power supply yes there was no power supply connection to the chip and yet he was running by 1985 they had their first prototype and by 1987 the first computer based on arm was produced the acorn archimedes and from here arm would license its designs to other manufacturers for them to build at first being low power was a nice side effect but it didn't have much of an advantage for desktop machines but as portable computing devices started showing up arm became the first choice they were used in everything from nokias to ericsson phones so how are these arm chips so efficient [Music] when we talk about computer cpus we measure them in gigahertz and that means clock cycles per second simplified cpus such as arm generally will do one simple instruction per clock cycle while desktop chips may use many cycles to complete one complex instruction this means more power consumption less efficiency and more heat produced multiply this by hundreds of millions of times a second and the issue starts to become clear in some desktop cpus some of the complex instructions can take a dozen clock cycles or more to complete though contrary to popular belief both kinds of processes were flourishing during the 1990s in the early days simple instruction set designs were great for engineering and graphics so much so that computers using the technology helped create films such as jurassic park toy story and more simple instruction cpus were also used in the 3d graphics chip of the nintendo 64 and other early game consoles but the desktop market safely belonged to intel this symbol outside says inside you'll find a legacy of technological leadership the intel pentium processor for the next generation of compatible power that's intel the computer inside [Music] in 1991 apple ibm and motorola combined forces to create the power pc chip interestingly powerpc was a desktop chip but used simple instruction sets apple would proudly put them in their computers during the 90s the simple instruction arm cpu would get a huge boost in the form of the ipod in 2001 apple's use of the arm chip and the ipod was a microcosm for arm's popularity in portable devices from mobile phones to mp3 players by 2002 there were 1 billion arm chips and devices despite using arms simple cpus and their portable devices apple's power pc collaboration with ibm and motorola wasn't going so well their simple cpus were falling behind intel it was looking like intel and their complex cpu way of thinking was the way to go for the desktop market so apple left powerpc behind and yes it's true we are going to begin the transition from the power pc to intel processors when intel signed the deal with apple in 2005 apple was already thinking of what comes next they went to intel to see if they could power the upcoming iphone now at this time a moment occurred that intel would never forget paul ottolini ceo of intel at the time didn't see such a deal working out as it was far outside their speciality he didn't believe that intel could earn enough money by building mobile chips for apple's new iphone revenue wasn't going to cover the research costs or so he thought he couldn't imagine the iphone selling well this obviously proved to be a huge missed opportunity the iphone launched in 2007 using a simple instruction arm cpu if intel's ceo paul ottolini had made the deal happen they would have had a massive stake in the iphone business but unfortunately for intel apple was moving on without them in 2008 apple would sign an architecture license with arm this was so they could design their own chips from the ground up they would also buy pa semi a company whose founder previously specialized in high performance arm chip development this was a key strategic acquisition for apple it gave them the expertise and potential to design some of the best arm chips and put them on the road to disrupt intel and their x86 processors in 2012 apple releases their first fully custom designed cpu it would be code named swift and was used in the iphone 5. this was in contrast to using off-the-shelf designs from arm as they had previously done this new apple built chip was two times as fast as the previous chip even for being a first generation chip it had impressive performance when compared to the mobile competition but it wasn't head-turning the real shock to the industry came the next year in 2013 with the apple a7 in the iphone 5s apple's early adoption of a 64-bit architecture stunned everybody they even beat arm's own cpu teams by more than a year arm's own 64-bit design wouldn't be seen until late 2014 in the form of the galaxy s4 apple famously called their 2013 chip design quote desktop class architecture most people thought it was just apple bragging but this wording actually was a hidden clue as to where the company was heading as you'll soon see their latest custom chip does actually hold up with desktop pcs by 2014 there were 50 billion arm chips in the world all the while apple kept selling a bunch of iphones and making a heap of money and do you know what all of this revenue you can buy a ton of r d the chips inside of the iphone kept evolving and improving getting faster while using less power by the end of 2018 with apple's a12 chip it was looking like apple was catching up to intel in this chart the grey dots are apple and the blue squares are intel in the past five years intel managed to increase their flagship performance by about 28 percent in the same time apple managed to improve their designs by 300 and this is where things start getting very strange the intel chip at the top of this chart the core i9 10900k is a desktop chip that uses 125 watts of power it's the kind that you have to plug into a wall meanwhile apple's a14 chip in the iphone 12 the one in the top right hand corner that performs better than the chip i just mentioned uses 5 watts and is powered by a phone battery youtuber jonathan morrison does a test of exporting a heavy duty video file on a desktop versus an iphone 12. check this out this is a fairly capable machine it's a 10 core it's got a beefy gpu and what i have here is sony fx9 hdr 10-bit footage we're going to start that i'm going to throw this open we're gonna see a couple of things right we're gonna see the cpu cores just spike up and you should start hearing the fans now in the meantime while this thing is chugging along i have the iphone 12 mini little guy keep in mind this thing is still slowly chugging along i'm going to open up imovie create a movie the first thing you notice is just the scrubbing in the playback right so this is a fanless teeny tiny iphone 12 and just butter so what i'm going to do is take that export make sure we're in 4k on 20 battery hdr keep in mind this thing's still going it's got a nice little head start right so this is on a battery about 20 left no fan and this is a decked out imac the thing to note here is that the iphone chip does have hardware acceleration but it can be argued that this is just a smarter way of doing things anyway the m1 chip is even faster than this looking at this and the speed at which apple's chip performance was accelerating apple pretty much was forced to ditch intel and their x86 platform intel was just too slow to innovate they were struggling to keep up with the manufacturing technology whereas apple could outsource manufacturing of their custom arm designs to others like samsung the performance lead of intel's desktop cpus were being evaporated right in front of everyone's eyes by 2019 the ipad was more powerful than the intel macbook pro of the previous year this is something i mentioned in a previous episode the speed of all of these advancements would come back to shock people in 2020 if you're interested in this episode so far you might be keen on some more tech news from today's sponsor morningbrew apple has announced that from the 1st of january they'll be lowering their app store fees from 30 to 15 this is in response to the anti-trust allegations from the united states and eu apple has also agreed to pay 113 million dollars for its scandal in slowing down old iphones to make their batteries last longer that's chump change if you ask me i came to know these stories through morning brew a great way to catch up on news in the morning you can get up to speed in just 5 minutes instead of wasting time going to different sources it's informative and makes news less dry and boring it gets sent to your inbox each weekday and saturday and it's free so there's no reason not to subscribe to morning brew if you're interested in business finance or tech click the link in the description below to sign up to morning brew it only takes 15 seconds alright so where were we arm chips are being used for low power users like in mobile phones intel refused to make chips for the iphone and then apple decided to do it themselves by acquiring a company and then with this expertise apple has pushed the state of the art forward until mobile phone chips were comparable to pcs and now it was time for arm and apple to take on the pc head on in november of 2020 apple reveals its new processor to take on the pc it's called the m1 the company's first custom cpu designed with max in mind it features 16 billion transistors 35 more than the a14 inside the new iphone 12 and because it's arm-based and shares the same dna as the iphone the new macbook can run ipad and iphone apps all with transistors on a five nanometer process early testing of the chip is blowing the online tech reviewer community off their feet proceeded to annihilate the other tests posting 1744 on single core which is faster than every intel mac ever made now badeem really wants to jump in uh in front of the camera and give his opinion all right so i have a 2018 base 15-inch macbook pro i tried playing league of legends it's not smooth it's glitchy you get dropped frames and i'm just blown away that we're getting native resolution everything maxed out getting around 60 fps and you have a dedicated graphics card in that yes it has a dedicated chip and this is under rosetta not even optimized it's not even optimized for apple silicon these are legit this is super fast to the point where i had a friend he actually makes an app a pretty well known app he uses a hackintosh 3950x 16 core really decked out system specifically for development right this is his build time somehow these m1 devices are keeping up one of them being fanless it's pretty crazy and this was the moment like when i got the numbers back i was like this is this is real apple silicon is real if apple as a company is to continue on their current performance trajectory it's going to be insane to see here's a quote from anandatech quote apple claims the m1 to be the fastest cpu in the world given our data on the older a14 beating all of intel's designs and just falling short of amd's newest zen 3 chips we can certainly believe that apple and the m1 will be able to achieve that claim amd has shown lots of progress lately however it'll be incredibly hard to catch up with apple's power efficiency if apple's performance trajectory continues at this pace the x86 performance crown might never be regained end quote when you are aware of the wider applications of arm in the real world it was only a matter of time the fastest supercomputer in the world the japanese fugaku is three times faster than ibm's and it uses arm architecture though this is the clincher needing a more powerful computer isn't relevant to everyone but having more efficiency and less power consumption is and it's something that everyone can notice clay christensen who wrote the book innovator's dilemma in 1997 states that disruptive innovations quote involve no new technologies rather they consist of components built around proven technologies that are put together in novel architectures offering the consumer a set of attributes never before available and he goes on they are quote initially used only by the unsophisticated consumers of the low end markets so arm chips have existed since the 1980s but in the current day they've traditionally only been used for lower end items like smartphones for example though putting arm chips in a laptop has existed for a long time windows has done this for years but having an arm chip that is so powerful that it can reach the top end of the consumer computer market is new christiansen who wrote this quote shows a chart of disruptive technologies 25 years ago look carefully at this what does it look like steve jobs even had something to say about this speaking at the launch of his next computer he said that all systems and architectures have about 10 years of life at the start you have to get people to build applications for it and around year five it reaches its architectural peak quote then it goes on what you might call a glide slope the architecture is everything it's going to ever be at that point so what about program compatibility well according to earlier reviews the cpu is so powerful that it has similar or better performance running apps that weren't even designed for it according to the verge it's so good that they couldn't even tell if the apps running were coded for arm or not so in conclusion despite no upgradable ram a hefty upgrade price and no external gpu support the big story here is the chip architecture and nothing else it's proving that arm can have an inherent advantage in the laptop and desktop space this moment was decades in the making i feel honored to have been around to witness it things are going to get super interesting from here on out and i can only hope that competition arises from this moment this is so us as consumers can win though it's strange how there are those out there who get upset over this can't we just enjoy the progress that's being made instead of ridiculing each other over our technology preferences i'm just happy that the technology is moving and competition may come from it this performance increase is the biggest gap that we've seen in many many years and i think it's awesome and that's the end of the story so thanks for watching are you guys excited for future laptops that have extremely long battery life and have the cpu power of desktops these kinds of machines can be less expensive and do wonders for students and professionals alike anyway that's it from me i do want to make a quick mention that i've got some new merch just in time for the holiday season so if you're feeling festive you can pick some up in the description below anyway my name is dagogo and you've been watching cold fusion and i'll catch you again soon for the next episode cheers guys have a good one cold fusion it's new thinking um [Music] you

Channel: ColdFusion

Views: 2,907,191

Rating: 4.8941379 out of 5

Keywords: Coldfusion, TV, Dagogo, Altraide, Technology, Apple, Google, Samsung, Facebook, Tesla

Id: OuF9weSkS68

Length: 26min 28sec (1588 seconds)

Published: Mon Nov 23 2020

Reddit Comments

[u/trackofalljades]

Okay is anyone else old enough that when they saw “Cold Fusion” related to personal computing technology, their mind first went to a totally different place? (fusebox flashbacks, application server issues, database errors...) 😅

[u/ChemicalDaniel]

My favorite YouTube comment: "The M1 is colored black because it just came back from Intel’s funeral".

[u/jmnugent]

That's a great video and does a wonderful job of summing up the history of ARM and how it isn't an "overnight success" but has been something "in the making" for a decade or more now.

[u/June1994]

This guy makes really good videos. I watched most ofColdFusion’s content. However, as an Econ grad student, his video on the Federal Reserve was absolute garbage. I wonder if people who work in the industry have the same opinion of this video as well...

[u/EwoldHorn]

Thanks for sharing this!

[u/nznordi]

What gets me in these comments is really how narrow minded people are.

„Apple is too expensive“

„But you need to compare the processor to the next generation of Intel processors“

Sure, except that the latest generation ones aren’t any cheaper than this and judging from past performance gains, will still not beat them. Plus, by then, all productivity suites will be ported natively on Apple Silicon.

Sure, you can get cheaper windows machines that perform much worse, you can buy ones that perform worse for the same price or you can buy much more expensive ones that perform on par.

But the days where a similar performant mac costs more are over.

[u/zaywolfe]

I've never owned a mac, or any apple device, and if they continue on this road I might have to switch. Much more likely if I can install linux on it. I've always had a thing for risc architectures and if apple is the one to make it mainstream on desktop then that's great for everybody in my book.