Hot SEO Tools for Web Designers + How to Use Them

welcome back to another video today we are covering the four essential SEO tools that every web designer should be using to drive new traffic to your clients websites now it's no secret that understanding SEO and having the ability to drive organic traffic to the websites that you build is going to bring way more value to your client and in turn is going to allow you to charge way more money for your services so these four tools that I'm going to be covering today are going to be really easy for you to learn most all of them are free to use and it's going to allow you to get huge results in the form of organic traffic without you having to go clear back to step 1 and learn SEO from the ground up so without further ado let's dive into it now the first tool that you're going to need to be using is something called Moz local now Moz local has a ton of different paid tools and they are an authority in the SEO space but in particular the local SEO space and so if you've got clients that are small to medium size businesses that are working out of a physical location and are trying to reach local people within their area to drive traffic or new customers to their business Moz Local is going to be a really powerful asset for you and my favorite tool that Moz offers is actually a free tool which is their local citation skin now if you don't know what local citations are these are your online business listings and this is a really powerful way to push your presence across a ton of different listing websites so a lot of people know that the more common listing websites like Google my business yellowpages.com Yelp and Facebook all of these are places where you can list your business and get in front of people that are using these listing sites but what a lot of people don't know is there are literally hundreds of these listing sites and if you can push your business information across all of these listing sites you're going to be able to command a lot more traffic and you're also going to be able to get a lot more eyes on your website because each one of these listings is going to act as a powerful backlink to your website because Google wants to know these are well-established websites and well-established brands that show up across the web and so if we can acquire more of these listings it's going to help your Google ranking immensely now mas local allows you to take your business details that you find in your Google Maps listing and you can plug them into the skin and it's actually going to show you what percentage of local listings you've completed what percentage you might be missing and it's also going to show you inaccuracies in those listings and how they show up so for example if your website URL is incorrect or different or maybe you have an old phone number that's listed on one of these listing sites Maas local is going to allow you to find those locate those and fix those so that you can show more consistency across the web so if you want to start running scans on Maas local click the link down below again it's a free tool and you can start running those scans and seeing how your business shows up now my next favorite tool is a Chrome extension called keywords everywhere now the keywords everywhere plugin automatically shows you the keywords that people are searching for which gives you a huge advantage when determining which keywords you need to take and implement in your title tags your h1 and within the content of your website my favorite part about this plugin is it's actually going to pull up these keyword results right next to your searches so as you can see in this example anytime that I search anything on Google or even YouTube keywords everywhere is going to pull up right next to it and show me here are some additional keywords that people are searching for these are the most popular ones and that's going to help you know which ones are probably going to be the best to implement into your website so if you want to start using this chrome plug-in click the link down below you're going to be able to install this immediately it's a free tool and you can get started with your keyword research now the third tool that we're going to talk about is one that we absolutely cannot live without when it comes to the success of a new website and that is Google search console Google search console is basically the key that Google has given us to track and understand the way that our site is going to perform on any given Google search all you need to do to use Google search console is verify your domain and then you're going to be able to track traffic rankings page clicks site errors and penalties warnings and red flag and you're even going to be able to submit a sitemap which gives you the ability to notify Google when you either have a new website that just was published or when you've got new pages of content on your site that you want Google to recognize so if you want to use Google search console just click the link down below again this is a free tool all you need to do is verify your website and you're good to go and finally the fourth and most important tool when it comes to ranking your new website is a tool called SEMRush SEMRush is like having a full time SEO expert for your business at just $100 a month now while this might seem like a lot of money to pay for a tool it's gonna be well worth it and by the time you sign up just one new sto client it's gonna pay for itself 10 times over and in my case I'm still using the $100 a month plan and this tool alone is making me an extra 10 to 20 thousand dollars per month with all these tools that literally do all the heavy lifting for me and help me work through all my SEO campaigns and get great results for my clients within this tool you have the ability to run site health audits which is something that I do with every single one of my client website you're able to track your competitors and see what they're doing to get ranked on Google and other search engines you can search keyword volume and difficulty to see which keywords you should be using on your site and you can even run a general audit to see site traffic over the past two years for literally any website now this is by far the most powerful SEO tool because it gives you everything under one roof it's very comparable to the software a8 rift which is again another big player within the SEO world but I found the SEMRush is typically a little bit cheaper each and every month and it is giving me more than enough tools to do everything that I need to be able to stay on top of my clients SEO campaigns to get them great results and also offer great reporting that keeps them happy and keeps them coming back for more I also love to use some rush when it comes to selling prospects on SEO services because all these different tools are going to give me the ability to run all the audits that I need show them their past performance and then the traffic that they are missing out on right now which is a great way to kind of show them where they currently are now and where we could get to if they hire me to run their SEO campaign so if you want to add SEO services to your arsenal SEMRush is the place to start so if you want to know how to get started using the tools within Sam rush all you need to do is click the link below to start your free trial just so you know this is an affiliate Lee you don't have to use it but you're going to be able to get a free trial simmer and dive right in to see how the tools work so once you've started your free trial and you've logged in the first tool that I want you to become familiar with is the domain overview tool now this is a really really powerful way for you to get a beat on either a current clients project or also you can run this same scan on a prospective clients website to get a beat on where their traffic is if they're seeing any increases or decreases and so what this is going to show you is your traffic trend right here which gives you a really good idea of maybe the potential traffic that they're missing out on or maybe they're doing really well and you just want to report on the progress you're also going to be able to see how much the traffic that they're generating is worth under this organic search traffic box this is going to show you what that traffic would cost if they were to run ads to acquire this much traffic the other thing that I love is you're going to be able to see their authority score which gives you a really good idea of how many backlinks they have how much link juice and domain authority is being pushed to their website these are all great ways just to get a beat on how well their site is doing and where you can go from here the next tool that you're going to need to become familiar with on semrush is the keyword magic tool now if you click on the keyword magic tool tab on the left side this is going to open up this tool and this is going to give you literally everything that you need to find new keywords for the pages in your website and so the example that I've got here is I've typed in law firm Salt Lake City for a client that I just recently acquired and this is going to show us all of the recommended keywords that are being searched it's going to show us the volume is going to show us the keyword difficulty the cost per click if they were to run with these keywords and it's also going to show you the competition so this is a great way to dive in and find keywords that are high enough volume but also low competition and low difficulty and if you can find those middle-of-the-road keywords to implement on their website this is a great way to start getting traffic without competing for really difficult keywords now you can use this tool for just about any type of keyword and if there is enough volume or if the searches exist or are being searched on Google it's going to show you results which will give you a really good idea of where you need to head when it comes to the page titles h1s and h2s and the content of your websites now the last summer is tool that I want to cover is down here under your projects tab now this is going to give you the ability to add a project for a specific client all you need to do is plug in their URL and their company name and what this is going to do is open up a dashboard which gives you all of the different audits that you're going to need to run to be able to wage a great SEO campaign now the one that I'm using most often is in the top left it's your site audit now what you're going to be able to do is click on this and you're going to run an audit typically it takes just a hundred page audit to go through the entire website but what this is going to do is show you the overall health of your website now again this is something that I'm doing every time I complete a client website because inevitably there's going to be a lot of errors when it comes to content or duplicate title tags or duplicate meta tags or maybe there are different red flags that Google might be throwing for my website and what I'm going to do is click on these errors and walk through all of these different changes make these updates and this is going to improve the overall health of my website which in turn is going to improve the overall ranking I love using this tool to show progress to my clients and show them how far we've come for example if I just launched their website and the site it's a 72% if I can get that up over a 95% that's a very visual way to show them the progress that I've made now I highly recommend getting in and running site health audits on all of your client projects and you can also dive into all of these different checks the position tracking is a great way for you to plug in competitors and keywords to get a beat on where you stack up against your competition you're also going to be able to run an audit on your backlinks or your link building right here in the middle and this is going to give you the ability to find all of the different websites that are linking it back to your own website which again is a great way just to get a bead on where you're at and what needs to be done to start building more links getting more keywords implemented into your website improving the overall site health all these different things are going to bring great results for your clients and again this is going to do all of the heavy lifting for you so you can focus on building these websites running these quick audits and using all of these tools to get results for your clients so I'd be really curious to find out what is the biggest thing that's holding you back from learning SEO using these tools and offering SEO as a monthly service for your business I'd be really curious to find out what's the biggest roadblock so please comment down below I'd be happy to respond this also gave me a really good view know what other types of SEO videos I can create to help you guys get to the point where you can confidently add SEO to your agency to your web design business and start generating more traffic for your customers and more revenue for yourself so thanks so much for watching I'll catch you guys in the next video [Music] [Music]

Channel: Payton Clark Smith

Views: 2,819

Keywords: seo tools, seo tools 2020, seo tools for beginners, seo tools software, seo toolbox, best seo tools for website, free seo tools for website, best seo tools for web designers, web design, web design tools 2020, website ranking software, website ranking on google, website ranking, website ranking 2020, website ranking tips, Hot SEO Tools for Web Designers, search engine optimization, seo tutorial, seo tutorial for beginners, seo for beginners, top free seo tools

Id: FrI6V2y6lmg

Length: 12min 36sec (756 seconds)

Published: Tue Jul 14 2020