HOT NICHES 2021 - Niche Ideas for Redbubble and Print on Demand (Teepublic, Etsy, Merch by Amazon)

it's time to get the greedy eyes in this episode i'm going to walk through what i think are some hot print-on-demand niches for 2021. let's make some sales all right i hope everyone's having a great day here let's jump right into it the big question is what makes a hot niche i'm not going to be talking about trends and trending i don't know what people are looking at i'll be honest with you we can go on google trends we can use trend software but at the end of the day i've got a pretty simple formula that i personally use for niche marketing and trying to find hot niches and basically it's good demand over supply ratio what do i mean by that what i mean is i know that there's actual demand for the product and i know that there's at least on some level an under utilization of supply so you could have a huge demand like cats but there's also a huge supply of cats so that would not be one that i would like you could also have low supply of say night shift welder in arkansas but how many uh night shift welders are hanging out in arkansas wanting to buy red bubble designs probably not a lot so i've got a little formula here that i just use and i go okay i want to make sure it's a relatively large demand and a relatively low supply let's jump in and see what the first hot niche is okay so my first big hot niche it's not even really a niche but it's kovit now before you get out the rotten fruit and go zen water cooler you lying toad you just told me that this needs to be an underutilized market covet has 327 000 results that's fine that's fine check this out covid nurse we drill down a level covid nurse only has 15 000 i know that's still a lot but stick stick it over here with me this is going to get better kovid's got 327 000 results when somebody's looking for an item with covid and they see 327 000 results what are they going to do they're not going to scroll through all 327 000 results they're going to niche down even more imagine if you wanted to buy a covid design the question becomes why is it a birthday is it an anniversary covid anniversary hey look at that so here is some ideas covid and then whatever country it's attached to covid canada covid great britain covid united states there's not many results in here here's another one is covid birthday okay 24 000. so maybe you'd want to niche down one more and go covet birthday 30 covet birthday 25 coveted birthday 20 coveted birthday 1 whatever the number is those are some ideas here's one covid but it's based on the state or the province or the local city that you're in so it would be covid and then whatever the name of the town or the province or the state is there's not many there as you niche down yes the overall design count goes down but if somebody finds something inside of that sub niche it typically speaks to them even more so think about where you live right now what would what would be more effective a general covid design or a covid design for exactly where you live given those two options chances are you'd buy one that's very specific to where you live or some specific identity that you could relate to the other one here is covid variants they're going to be coming out in 2021 and you know we don't know what they're called yet i mean we're still working on like the the doctors and nurses are still like identifying what this stuff is the media is going to be coming out with it so whatever it's called there will be a rush to fill that niche so just keep your eye on if there's covet variants coming out you'll want to know exactly what they're called and then look them up because somebody somewhere is going to want to wear a trendy shirt or a trendy mask or something that is related to the newest thing regarding covet another hot niche idea is the it's related to covid but it's about social distancing now again you're going to see social distancing and you're going to say okay 180 000 results that's not really a hot niche it's a huge category but imagine the customer's perspective if there was only 180 designs they would look through all 180 but because there's 180 000 they're going to look for other niches so what i would recommend first of all is when you google i say google when you search for something on redbubble and it says social distancing it gives you other options right underneath it click on these as well lots of different ideas here and some of them don't have a large number of design in in the actual little niche so these are like suggestions as well now i've got some suggestions let's drill down on the social distancing and let's talk about social distancing and then add another niche this is this is like hybrid niching so it's social distancing dogs social distancing cats be really weird social distancing giraffes social distancing raccoons social distancing snakes you could do whatever you wanted so here's social distancing wine now there's a lot there's five thousand but why not tequila brandy very specific you know very specific types of liquor because you know if i'm a rum guy i don't want a tequila mask so i'm not really searching wine i might search tequila i might search dark rum spiced rum again the more farther down the niche you go the more when somebody identifies with something with that level of specificity the more it hits home with them here's social distancing books 1400 results that's not a ton especially and again i never want to like crap on somebody's designs i don't want to sit here and go these are terrible designs but if you scroll through any niche you're going to see some good designs and you're going to see some like not so good designs and so i would just you know say look yeah there's a 1400 results in there but it's very possible that half of them don't speak to a particular customer or even 95 don't speak to a specific customer here's a phrase that we've all i guess come to know quarantini it's a you know instead of a quarantine it's drinks so this is social distancing or covet with alcohol so here's you know quarantini well when you search for quarantini you get less than a thousand results and a lot of them don't have the word quarantine in it so this one isn't really quarantining this one has nothing to do with quarantine at least as far as i know there's a few when in doubt don't eat a bat well that is really nothing to do with the phrase quarantini which is like a martini for the quarantine so out of these 957 results i'm guessing half of them don't really speak to me as a person trying to buy designs so this is an a here's a sticker and you you've probably heard me rant before about stickers this is not a very good sticker because it's two stickers in one i guess what i'm saying here is yes there's a thousand designs but you can certainly carve out increased quality variants and different types of designs with the word quarantine anna that give you a fighting chance to make a sale quarantine hair don't care you know covet hair don't care vaccination hair don't care social distancing hair don't care you know there's 1400 results but again i mean there's stuff that i'm not sure what it has to do with quarantine like i mean it's a picture of i don't know so i guess what i'm saying is you know when you search through these results you're not going to see everything being a perfect match right this is my social distancing mug okay i was thinking about buying one for myself a coffee mug that says this is my social distancing mug so i googled this or searched it and it says this is my social distancing shirt whoops well because this person uploaded social distancing shirt but it went on to all the different designs so someone like you're never going to sell a jigsaw puzzle that says this is my social distancing shirt that doesn't make any sense so there's an opportunity here the top trending design in this is my social distancing mug has the word shirt on it there's an opportunity there because i ain't buying that i'm not buying that i'm not buying that so i'm going to keep scrolling through and i'm going to find something that says this is my social i mean this one's not even on the mug properly so i mean there's certainly areas for opportunity don't get discouraged when you find there's 2 000 results don't immediately throw your hands up and go well that's it the game is over absolutely not the top row i ain't buying them so there's an opportunity there for you to go in and say look yeah let me pound in 100 different designs that are just basic clean fonts that actually say mug on a mug see what happens all right anybody who knows me here knows that i love funny cats i love all sorts of cats so when i'm on redbubble and i type into funny cat under t-shirts i get 384 000 results hmm some some are really good like that one's beautiful cat with an astronaut helmet here's a cat with a little motorcycle thing on his neck he's so cute so i love cats so we've got funny cats 384 000 designs but when i look up backpacks funny cat backpacks i only get 163 000 designs why is that why does t-shirts have 384 000 designs and yet the backpacks only have 163 000 designs well the answer is t-shirts have been around on redbubble since pretty much the beginning backpacks are a relatively new product so it means that about half of the people that uploaded t-shirt designs have never gone back and activated the backpacks i was actually guilty of this about a year ago i went into redbubble and was like oh there's a whole bunch of my old designs that don't have backpacks activated huh so what i would encourage you to do is just revisit old designs i just assumed redbubble turned them on automatically but they don't you got to go in and set a margin you got to go activate them so it's a kind of a slog you're going to have to spend a day going back but you've already got the design uploaded you just need to activate the backpack now what i like to do for backpacks personally is i like to have the repeat designs i find that something like this for example dj kat headphones this is a cool backpack but it's only one little design it's my personal preference you can put the design here you can put the design here or you can have like a like a design all over like a repeating design that's what i typically do because i'm to be honest with you i'm too lazy to try to put it exactly where it's supposed to be so i like these ones that are just repeat designs and then i know i know know know for a fact that when they get printed it won't be off a tiny bit this design won't be off to a little tiny piece off to the left or the right so there's nothing i'm not saying there's one right way to do it i'm just saying there's more than one right way to do it that's awesome wow look at that it's been my experience too this is it's sort of counterintuitive because i know i ramble on up sometimes about trademarked items like this one here is obviously a trademarked infringed pirated item and it gets me wound up it gets me angry but here's the thing i've noticed in my life on print on demand that most of the time the stuff that i create that's original and unique it typically will outsell any licensed stuff um because look i've been guilty of it myself i've uploaded designs where i thought the trademark was dead so i was like oh well nobody's going to care and it's not actually a great seller so it's kind of like i know that this is like disney and people go if only i could sell disney i i've been on etsy and i have to be honest like disney stuff is okay but there's a disney store so you got to think like why would i go into redbubble and buy this design when i could just go to disney and buy a lilo and stitch licensed item so i'm not i'm not trying to be like oh i wouldn't even want to do you know licensed items but i'm just saying the whole appeal of redbubble is that it's a unique artist-inspired design so i would just encourage you embrace the artist piece of it and look for specialty products like backpacks here's another one jigsaw puzzles 106 000. again these are all funny cat so funny cat 384 000 t-shirts but only 107 000 jigsaw puzzles so i would encourage you look up specific types of products and see if there's less than the default which is t-shirts and the other piece of advice is go in and activate your specialty items because you can't sell any socks if the socks aren't turned on i think another trend that we're going to see come up here in 2021 and continue to grow is the idea of working from home and having some sort of a side business or some sort of a venture that is essentially what they call a hustle and so it's a pretty positive phrase you know to hustle means you know to move in a positive way to try to make some money to provide value for people so when you look up hustle on redbubble there's 47 000 results now again it's all relative right compared to funny cats this is hardly anything but if you're looking at 47 000 results again put your mind in the you know mindset of the consumer and say okay well what would somebody look for because they're not going to look through all 47 000 designs so they're going to niche down one more time we'll look at the look at the suggestions here grind hustler entrepreneurship hustle hard hustling hustle harder business woman grinding that's another one entrepreneurial making money success mindset grind don't stop these are all suggestions that sometimes we just gloss over so i've just got a couple here if you're ever wondering by the way if the keywords if it works like for example here i've got mom boss well what if i reverse the keyword so mom boss has 27 20 779 results so what happens if i reverse that and i go boss mom it's the exact same number 20 779 results there's no difference so that's kind of nice anyway little aside boss mom mom boss that's an idea okay now if you're going to do mom designs you've got to do dad designs grandma grandpa uncle aunt cousin second cousin third cousin twins fraternal twins identical twins the list goes on and on right so again anytime i see any sort of identity marker and what i mean by that is mom dad electrician teacher nurse plumber retirement whatever it is that they identify as in my mind i think of 50 other ones immediately and i can scale up right away here's a phrase called the side hustle side hustle only has 2600 results grandma boss has 3 700 results i like this one don't be jelly that's pretty funny go for it these are really good completely irrelevant now again i don't know what any of this has to do with grandma boss so i got distracted because i'm a customer on redbubble too so it was like squirrel or more specifically gopher so my point is these aren't really grandma so there's there's an opportunity there if yours phrase has grandma boss in it it has a chance to rise to the top because people are going to click on it they're going to favor it they're going to forward it they're going to buy it work from home this is another one work from home 18 000 results so again niche down that's my one sort of meta piece of advice in this video is if you see a lot of results niche down work from home mom work from home nurse work from home retirement whatever it may be right you can you can figure out an identity work from home toronto work from home new york you can figure out a way to niche down on it and you can get a lot of a lot less designs but you're still taking advantage of a relatively popular niche so i hope you guys found that helpful you know i always love looking through redbubble designs and you know getting the creative juices flowing here look at that you are you are perfect perfect and you are as a artist i think you know we have to put our creative hats on sometimes and we have to be optimistic that even if there's a lot of results we are you know not every design is going to speak to every customer there is opportunity there if you niche down you have high quality and it's completely relevant to the search term i hope that helped guys good luck in 2021 and let's go forth and make some sales

Channel: Zen Watercooler

Views: 9,423

Keywords: niche research, print on demand, print on demand redbubble, redbubble, tee public, merch by amazon, niches in 2021, niche marketing print on demand, what niches actually sell, t-shirt niches, print on demand niche research, niche research amazon, redbubble for beginners, teepublic for beginners, redbubble tips, redbubble tips and tricks, redbubble tutorial, redbubble how to make money, etsy niches, etsy niches that sell, what products sell on redbubble, zen watercooler, zen

Id: 9Khd-vRDr7Y

Length: 17min 57sec (1077 seconds)

Published: Wed Mar 31 2021