He Made $5 MILLION Selling The RAREST Sneakers

is there anything you want to tell your mom okay mama I made it a culture where high price kicks means status power used Nikes and Adidas can sell for hundreds sometimes thousands of dollars the size of the athletic shoe market has more than doubled to 21 billion dollars a year I'm holding you know that no one because nobody I'm gonna do stands at 27 years old I'm the co-founder of focus is a buy sell and trade sneaker boutique we did five million last year in singles this is my hustle my goal for projected sales is to be over 15 or 20 ml of this year people will always buy sneakers that's just that late for you we always planned on coming to LA cuz the culture and sneakers and clothing and everything is huge in LA the population is much higher here as more money out here tons of sneaker shops out here people say having more sneaker stores around as compared up it's actually draws more attention to like the food industry there's ten restaurants on the same block but all of them were make the money it's same thing with sneakers this culture as long as you had a product that people want people always shop with you welcome you try to put organize it by like brands this whole case is like Yeezys we have the first generation Easy's up top these are the original sneakers you made luckily we actually have the whole set these end up going for like three thousand movies a brand new these the hard shoes basically five brand new we have all three of them all right the most expensive shoe in here it would be closer to the red Octobers right here that we have only seen like maybe ten pairs ever now we're in the stockroom we'll probably have over 3,000 pairs just at this location the old band ones such a gem shoe these are basic fall back from Nike they have an X on the back it's never released this is easily over like 1500 hours with the shoe right there just sitting right there cuz I love older releases we've just bought a collection last week they're bunch of older stuff the old flu games brand-new this is one of my favorite shoes at cherry 1204 shoe brand no you never know what you could find back here that's the best thing about it it just literally shoe so I'm good the ground literally all the way to the ceiling investor products would you rather not have money in your bank account rather invest something that's gonna grow in value it's like having stock invest in resting tortoise what'd you sell for a living invest in it he's about a big collection of 60 pairs of rain storms we spent over $10,000 for the one throw right now I'm just trying to make sure everything's legit any time of steve comes in we have Ron and Curtis are our main two buyers that try to authenticate it the codes different look at that something will slip through the crack like a number on the size tag will make your face if we're not a hundred percent sure we'll pass on it because we want to keep our reputation clean but I want to be known as selling a fake pair of shoes so that's he in a business nezzie eight times finest I think we're real successful is because you really do it for the people for the culture not for anything else just for the actual love and passion of the sneaker world our district and we're really active with our followers and we trash the love we try to get free giveaways so 2018 I posted our Instagram not only are we buying shoes now we're buying clothing in the 30 days you probably would be spending three to five hundred thousand dollars just in clothing and accessories we need to have nowhere to store it my partner's have a little penthouse and we use the top floor literally it's a whole inventory for our other shop so after 30 days of seeing how much inventory we had I was like Ari this time we wanted to be close by to our current store and Melrose is just growing and growing so two blocks away well there's a shoe pouch there and a debate there and I was like if I opened a store on that block I know I can bully the block whenever shoe releases come I can just be on that block I won't let a shoe leave I can just literally just buy everything and everyone has to come to me so we ended up signing that lease welcome to the cool by Sun trader clothing supreme off YV loan babe etc me and my co-founder MOOC was it'll cool let me show you some real trip from rappers to a please - your favorite Instagram are they all come here because they want to shop for something to wear for the night or something to add to their drift and the most popular item is like baked shark hoodies everyone likes these hoodies we some about like 350 to 4 we always say real-life Instagram we put on shirts with popular blends everyone likes our blend away the number one street wore a brand of literally all-time supreme everyone's favorite supreme thing is the Box logo the most expensive item we have in store is this pastel jackets from Kanye West's line he was going to release this jacket but never released so it's like a few flowing around we have this about eight to nine thousand dollars right now but it's gonna be technical most offensive item is that factory defect go toe Jordan one we're not here for the money but it's dope it adds our little unique thing to our store there's one thing in here that's like almost priceless someone said this to me the other day we've hosted it for $1,000 but I hid it because I know it's way worth more than that so we're gonna keep this and put this in a glass case just no virgin to pillow body pillow coming soon 6 a.m. I wake up and I had 70 missed calls surveillance video is showing the bandits first attempting to break into cool kicks LA using cutters when that didn't work they turned to a motorized saw before settling on a sledgehammer shattering the storefront window rush again coming out with for the clothes and other merchandise as far the most devastating I literally was heartbroken like that day was stressful I to close down the store for like a week we lost so much money in sales they stole it was more than a quarter of a million dollars worth the inventory it's not about the money it's more of obtaining these items these items are not easy to get looking back at it kind of made it stronger it kind of made me more hungry I was like guys don't take stuff for granted they're people gonna hate people gonna hate success is just what it is people are looking for a come-up consumer motivators my family I left them I don't see them often maybe three times a year and just being cross country really motivates me because I don't want to come here and not be successful I'd rather just go back home and is get a corporate job I was actually scared to tell my parents about this being pressured my family being a doctor Baltimore brothers are doctors and it's just pressure being from a middle-eastern household is tough telling them you're moving across country to sell shoes that's a slap in the face like what do you mean you just got your masters and you want to move three days later and that was probably the hardest thing that was the most pressure I've ever had it was tough and then when they both came out here and they saw both of my store they're like damn it says is unique because people don't understand the culture of selling shoes there's different levels to it and as long as you can sell it with a storefront with a brick-and-mortar people don't get how much money is really into it now I just after telling my mom everything's her seeing the success two lines the money coming in now I'm making more than a dentist and now she's proud of me well we work 60 plus hours a week being up there to shoe stores on Melrose we love to balance our life by playing some basketball and relieve some stress now everybody challenged each other with a two on two quick Matt Joe in 20 years I think I see myself still live in LA I'll probably don't see myself still selling shoes or clothes I think I'll probably going on a bigger flip like houses or properties and I also plan on owning a lot of restaurants still have that entrepreneurial mindset though I'll probably see myself doing that in 20 years my main advice I would tell anybody it's trying to be an entrepreneur always reinvest what you have don't be greedy if you see million dollars of sales doesn't mean take that million in spending on personal items and stuff put it back into the business and grow your brand because if you don't put the money back in the thing that you built nothing will ever grow well that so really means to me is hard work never start grinding to me you never want to get comfortable in the field that you're at so that's probably hustles the grind can never stop you got to keep doing what you're doing never get too comfortable

Channel: Whistle

Views: 2,285,854

Rating: 4.9239583 out of 5

Keywords: sneaker, sneaker shopping, sneaker collection, sneaker cool kicks, sneaker adeel shams, sneaker con, sneaker news, sneaker restoration, sneaker life, sneaker culture, cool kicks, cool kicks la, cool kicks robbed, cool kicks mystery box, cool kicks va, cool kick melrose, cool kicks adeel shams, whistle sports, the whistle, sneaker heads

Id: _UkJKgJdmUU

Length: 7min 28sec (448 seconds)

Published: Wed Feb 20 2019

Reddit Comments

[u/wiseword1]

This isn’t relevant to the sub. He said he’s middle eastern.

[u/[deleted]]

Anyone else here who doesn’t understand sneaker head culture?

[u/checkingthirdward]

Why

[u/amg7355]

Meet Adeel Shams, BK & Mook, co-founders of Cool Kicks, one of the most popular sneaker shops in the world. They’re hoping to do $15-20MM in sales this year.