Google Adwords Tutorial 2022 with Step by Step Walkthrough

there's five steps to creating your first ad with adwords the first is keyword research which we're going to do in just a second here then we're going to set up a campaign set up an ad group and set up an ad within that ad group and i'll talk about all these in depth as we go and the last thing i'm going to talk about are some advanced features so by the end of this tutorial you're going to go from a beginner at adwords to a complete pro so if you don't already have a gmail account that you need to go sign up for a gmail account it's obviously free but once you get your gmail account which i already have you go to adwords.com and just click start now now for people with new accounts this screen may come up and i don't recommend going through and using this what i recommend doing is clicking experience with google ads because it'll fast forward you into a much better way of setting up your ads setting up your campaigns which will ultimately save you money the first real step is to do keyword research figure out what someone would type into google to find your product now this is a bit of a catch-22 to get access to the google keyword planner which is a free tool that google gives you you have to go through and you have to create your first ad so right now i'm going to show you how to create an ad and at this point you should just whatever keywords you think someone might go to google to type in and find your product that's the keywords you should use but then as soon as we're done with this i'm going to show you how to do proper keyword research so let's make a first sample a test ad just so we can get access to the google keyword planner we're going to go over search ads there's also display ads in universal app ads which i don't recommend either one of these two to beginners search ads are the typical ads you see when you search for something so let's click that and you can click whatever one you want for now i'm gonna say website traffic just to make it easy then at the bottom here you're gonna put in the url of the website that you're want to send the ads to want to send the traffic to i'm going to be using the company vino cards which is my girlfriend's company i taught her how to create her own unique product her own passion product and that's one thing here on this channel that i do that's different from most channels is they teach you how to create your own unique product my personal company is performance nut butter but let's get back to the tutorial with vino cards when you get to this page you're going to put in a campaign name so i'm going to put vino cards general campaign just to make things easy now at this point we're setting up the campaign so let me share some tips with you on how to save some money one of the first ones if you want to save a lot of money uncheck that box so include google search partners google search partners just aren't as profitable as google is from what i've seen and same thing include google display network these are ads that you might see on websites that are display ads i only want to target search keywords another thing to save you money is make sure you're only doing in the united states or whatever country makes sense for you languages we got english so that's good budget i say five dollars a day that's a nice budget to start obviously as you become more confident you may want to raise that budget you can do accelerated or standard this also is up to you accelerated delivery basically means that it will spend google will send your budge spend your budget as quickly as possible so that means this five dollars might be gone in the first 10 minutes of the day standard lets it happen over the course of the day so this one's kind of up to you i'm just going to go standard for now and down here and here we're going to set the maximum cpc bid limit so i'm going to put in there a dollar this is just to start another tip to save some money is i like to go down to additional settings and you can change the ad schedule maybe you only want to run it from let's say six in the morning till eight at night all these other advanced features are things we'll go over either later in this tutorial or in a different lesson down the line but for now this is enough that you're you're gonna have a pretty profitable ad so let's go ahead and click save and continue now we're setting up the ad group so for this first one i'm just going to call this vino cards general just keep it nice and broad we're going to do a standard ad group type these are the words that when people search on google your ad will show for so i know my company fairly well and we're going to go wine flash cards and we'll also put wine flash cards with the space in there just to make sure we cap capture everything and these are broad match we'll talk about the difference between broad match phrase match and exact match later but these we're going to be targeting broad match for now and again the reason i chose the keywords wine flash cards is this is what the product looks like it's a flash cards for wine so when someone types in wine flash cards into google my product it perfectly describes my product and i want my product to show up so that's why i picked the keywords wine flash cards again these are just temporary keywords we're going to do all the keyword research in just a little bit i'll show you how to do that we're going to be targeting broad match for now now i know we haven't talked about keyword research yet but to be able to do proper keyword research we just have to set up the first test campaign so let's go ahead and click continue and now it's time to set up the ad itself so for the final url we'll put vinocards.com and we'll put a headline so here's some tips for writing a good headline whenever possible you want to include the keyword the search word that you're targeting so for us it would be wine flash cards and you want to talk about the benefit of your product and if there's a number for instance our product comes with 52 wine flash cards go ahead and throw that in there because that really captures people's attention if there's a bunch of text on the page which there usually is on google some numbers will do a lot of a lot of good so i'll just be i'll put become a wine expert and then for headline three host wine tastings like a pro now obviously these aren't very good but we can do better and i'll share some more tips later on in this tutorial so again this first ad we're creating we're just doing it quick and dirty so that we can get access to the google keyword planner don't forget to add the description so i'm just going to put a test sample description i'm not spelling that right for vino cards and then click save and continue at this point you're going to set up the billing and here's a huge tip for you that will save you at least 100 go find a coupon code if you can find a coupon for your adwords account that's very helpful you'll save at least a hundred dollars and you'll put that coupon code in there and apply other than that just fill out the this information including the credit card information and click submit congratulations you've set up your first ad but we're not done there this is just the start of the tutorial i want to dive in a little bit deeper into the keyword research and we're going to go through this one more time now that you're somewhat knowledgeable on the basics we're going to go through it again and i'll show you some tips on how to properly use adwords so at this point you have access to all the amazing tools including the google keyword planner which is where we're going to start but let me just show you really quick all your campaigns as we add more campaigns will show up right here you'll be able to click on them and this will be an is an example of an ad group so you have the campaign at the high level and one campaign might have multiple ad groups within it and then within each ad group it might have multiple ads and the benefit of this is each ad group will have keywords and each ad group that has you know each ad group might have very targeted keywords so within one campaign you could have an ad group so for example you might have one ad group within this campaign called vino card's general campaign that is targeting anytime someone types in wine flash cards they would that ad group would would target them and would show the correct ad you might have another one that would say something like host a wine tasting party and anytime someone types in host a wine tasting party or wine hosting kit that ad would show up so this is going to be a lot more clear as we go through this tutorial the first thing we're going to do is go to the tools and go to the keyword planner if you already have a list of keywords and you just want to find the search volume and the forecast of how many clicks you'd be getting and go to get volume and forecast but i think if you're new to this it's very helpful to find new keywords so i know for me for instance wine flash cards that's one key word i want to go after so let's let's get started and see what shows up got it all right wine flash cards average monthly searches 10 to 100 and the competition's pretty high that's not the best that's not the best keyword to target let's see introductory sommelier flashcards so look at this 10 to 100 searches same amount of searches but a lower competition so i know right away let's let's click that and we're going to we're just going to save it for now so i know right away that this one is a good search term that we're going to go after so introductory somali a flash cards let's look at what else we have here you're going to want to think about what would someone type into google to find your product and try to find keywords related so wine tasting kit let's get results so we got wine tasting kit here competition is high as well that's okay top page bid is a dollar so this might be another good one to go after wine wine tasting party kit look at that it's half the price right here it has less search volume which is fine but it's half the price so i'm gonna i'm gonna take this one and i'm gonna add to a new ad group let's call this new ad group wine tasting kit for now so you're basically going to repeat this process over and over again and try to find as many keywords as possible i've already personally come up with a list of keywords that i think would do well for vino cards so let's do a new ad group let's say that we wanted a target every time someone searched this in google and what would happen is when someone searches this it would show up in this spot right here and our ad would show up so let me show you how you would do that because i know if someone's typing in wine tasting party kit there's a good chance that they would want to buy vino cards so let's go back here we can exit out right here and we're going to go over this entire process again so i'm going to create a new campaign just for fun just to show you the process but usually i'd probably keep it under the vino cards general campaign so this is what it would look like so go to all campaigns let's go campaigns and then click the plus sign right here and click new campaign we're going to go search and we're going to go website traffic just to make things easy again we'll put in vinocards.com continue here we're going to put wine tasting party kit search network unclick this as a reminder scroll down let's go average you want to spend five dollars maximum cpc let's say a dollar for now now this is just arbitrary we're going to change it obviously we saw that it only should be 49 cents and then let's go here we don't need to do any audiences for now i do want to show you some other stuff you don't need to worry about the start or end time we will change the ad schedule just to you know make things a little bit easier okay now we set up our ad group again i'm going to call this wine tasting party kit wine tasting party kit will be the key word so at this point i want to talk about the difference between broad match which is what this is so broad match modified which would look like this phrase match and finally exact match so it talks about it down here how you can do it but let me show you a real example so wine tasting party kit general if you just always do the modified broad match the modified broad match is by putting the plus signs in front this will save you a lot of money because if you don't do that the way broad match works is if you go over to google let's type in wine tasting party kit someone could type in wine tasting party kit and just whatever other junk they want right here maybe they say monkey red discount they can type in anything and your ad will still come up so you don't want that that's just a general broad match now by not including the modified not including the plus sign instead of party they could say mixer and what google does is if you don't have that plus sign in front google will say well a mixer is basically a party and they'll show your ad anyways so you'll always want to put that plus sign in front because otherwise you're letting google create synonyms for you so let's get rid of that one so again with modified broad match as long as they have the words wine tasting party and kit your ad will show up so even if someone typed in their discount or whatever it doesn't really matter now with phrase match this phrase needs to come up so there could be words at the end or there could be words at the beginning but as long as this phrase shows up your ad will show up the last one and that's the exact match which is right here is if your ad will only show up if exactly this hence exact match wine tasting party kit is in it is in the what someone's searching for is in the keywords of what someone's searching for there if anything is added to it your ad will not show up so what a lot of people like to do is all three of these and put different bid prices for all three of them uh this is up to you a lot of times what i personally do is just start with modified broad match and add a lot of negative keywords so we're going to click save and continue we'll just do it like this for now again we're going to write out the headlines and the all the different descriptions here so like i said before 52 wine flash cards that's a good thing what i like to do as well is search and see what what would pop out so the wine tasting party kit everything you need to know let's see here how to host a wine tasting party um okay so the perfect wine tasting party kit wine tasting party and then i'll put kit on the second line okay then you can put dashes and things vino cards we'll put our product name vino cards 52 wine flash and that that maxes it out so i'll put cards then just to grab people's attention i'll put free shipping in the usa again we'll put a description here and again you really want to use this this is an ad you're paying every time someone clicks on it and the more clicks you get the cheaper you'll be paying per click because google sees that you're doing a good job at converting people and they'll reward you for this so i might say something like host the perfect wine tasting today with vino cards with vino cards and you can type in more but i'm just going to leave it like that for right now go ahead and click save and continue and we like i said we'll do we will have lessons later on to go into more depth about how to write these different ad copy so vinocards.com right there and we're going to click save and continue and then continue to the campaign so now we have two different campaigns both with their different ad groups now it's up to you how you want to set this up usually i will put lots of ad groups within the same campaign right now i'm not doing that i just wanted to give you an example now i do want to show you something that's going to save you a lot of money so let's say you click on this campaign here go down to devices now depending on what kind of product you're selling you may or may not want to sell on mobile phones i find that computers have a much higher conversion rate so what you do is you're going to click decrease by a hundred percent save same thing with tablets decrease by 100 save so this means i'm not wasting my money on mobile phones or on tablets i'm only spending all my money on computers now personally i'm not ready to run my ads yet so i'm going to click on all campaigns i'll go to campaigns here i'm going to pause both these just so i don't waste any money on these ads that are not going to be doing very well one of the things you're going to want to do before you start running your ads is add negative keywords and what negative keywords do is they block your ad from showing up so you might tell google if someone types in a keyword that i want to show an ad for but they also include the word discount do not show my ad which is one i personally recommend i have a video that i'll link down below and up here as well you can over by my face there should be a button that you can click on that shows you exactly how to find negative keywords so at this point i want to go over some of the advanced features and we'll do a little walk through tutorial of the rest of some of the features that are available on adwords and one of the first and most important things especially if you're doing broad match or phrase match is to add negative keywords and you've heard me talk about this before so i'm going to do it for this wine tasting party kit campaign i can click here and then if i click on keywords i can add negative keyword and negative keywords basically make it so that if any of the words that you put in the negative keywords are included in a customer's search query your ad will not show so some common negative keywords are discount because if someone's looking for a discount for you know wine flash cards i don't want them buying my product they're not good customers another one might be target walmart amazon all these are things because if someone's typing in target wine flash cards or target wine tasting party kit they're looking to buy it from target or walmart some other ideas if you want to find negative keywords you can go to ubersuggest.io and what you'll do is you'll type in wine tasting party kit and you'll get a ton of ideas of what someone might search in addition to wine tasting party kit and you can look through these and figure out which ones should be negative keywords and which ones shouldn't which one should be okay now i'm not going to spend time doing this right now i do have a video down below a link and up over by my face on how to find negative keywords but there's a few different processes and that's one of the ones i talk about in the video so once you're done with this you can save it or let me show you another little nifty trick or you can also use what is called a negative keyword list and the benefit of a list is you can use it in lots of different campaigns lots of different ad groups so let me just show you here common negative keywords so i'll just include again target discount and we'll just leave it like that for now so i save it and what i can do is i can click on this and i can apply it to lots of different campaigns so i can apply it to both these campaigns and the benefit of this is i have one central location i put all my negative keywords in and i can apply it to multiple different campaigns another advanced feature is the google adwords editor and you just type that in and you can download it and it's actually software that is on your computer i'll show you what it looks like here and you can go in and you can edit things in bulk so i can go through and export into a csv document which is like an excel spreadsheet and edit things in bulk so if you're planning on uploading lots of campaigns lots of accounts that is a better tool to use than just going through this portal right here the most important thing to keep in mind with adwords is that you're constantly testing you're not going to get it right right out of the gate it's going to take some work you're going to spend some money and you might lose money at first but you're paying for information you're paying for the knowledge of what works and what doesn't work if you want to fast track that success i do have a link up here and down below to a course i did an adwords a complete course on everything you need to know and a big part of that is once you've been running your ads how do you tweak them how do you go in and maximize them for a conversion so i have a link up here to that i also have a free playlist of all my top adwords videos that will turn you into an adwords master as soon as possible and make sure to like comment and subscribe to this youtube channel because i'm going to be coming out with more adwords lessons very soon

Channel: Travis Marziani

Views: 853,849

Keywords: adwords, google adwords, google adwords tutorial, google adwords tutorial for beginners, google adwords tutorial 2018, google ads, google ads 2018, google adwords tutorial for beginners 2018, google adwords tips, google ads tutorial, google advertising tutorial, google adwords campaign, google marketing, google marketing tutorial, google pay per click, google adwords training, google adwords help, google ppc tutorial, google ads tutorial 2019

Id: aqzR2Ki2Ka4

Length: 20min 39sec (1239 seconds)

Published: Fri Mar 08 2019