- What's going on? My name is Simon. And in this video, you're gonna learn step-by-step how to make money
selling products on Amazon through Amazon FBA. And here's everything that
this tutorial is gonna cover. First, we're gonna look at how the Amazon FBA business
model actually works and if it's the right business
model for you personally. And then we're gonna split up the entire process of building
your Amazon FBA business in six phases. Phase number one is gonna
be product research. Here you're gonna learn exactly how to find the best
products to sell on Amazon, where you can actually make a good profit. Phase two is gonna be
how to find a supplier for the specific product
that you have chosen to launch on Amazon. Phase three is gonna be branding. Here you're gonna learn exactly
how to brand your product to actually sell it at a premium price and make a lot of profit. In phase four, we're gonna look at how to create an amazing Amazon listing that will get the customers
on Amazon to buy your product. In phase five, we're gonna
look at the entire process of getting your product
shipped from your supplier to the Amazon warehouse. And in phase six, we're gonna
look at the product launch. Here you're gonna learn
exactly how to get your product on the first page of search results, which is where you're gonna
make the most of your sales. So this video is gonna
lay out the entire process of building your Amazon FBA business and take you from knowing
nothing about selling on Amazon to launching your first
profitable product. We're gonna go through
everything step-by-step. So this is gonna be a very long video. So make sure you save the video somehow so you can always refer back to it whenever you need on your journey to becoming an Amazon seller. And all the chapters and topics
you can see on screen here, they're also timestamp down
below in the description. So whenever you want to
go to a specific part, just go through the
description of the video and click on the timestamps there. So let's get started with the tutorial. (upbeat music) So let's first look at how
Amazon FBA actually works. So let's say I wanna make some money by selling products on Amazon. Well, the first thing I need
to do is to find a product that would be actually
good to sell on Amazon. And I'm gonna show you
exactly how to do that in the product research phase. Then once I found my product, I'm gonna go and look for a manufacturer, a supplier for this specific product who can make that product for me, because we're not gonna
create the products ourselves. Once I found a good manufacturer, I'm gonna order a specific
amount of products from that specific supplier. Then the supplier is
gonna create the products. They're gonna manufacture
the products for us. And once those products are manufactured, we're gonna tell our supplier
to send those products into an Amazon warehouse called
Amazon Fulfillment Center. Then once our products arrive
in the Amazon warehouse, we can create a listing
for our product on Amazon, and then people can actually
find our product on Amazon, and go ahead and buy it. Once they buy our product, Amazon will take care of the rest. They will ship the
product to the customer. They will take care of the returns, and also of the customer support. Once our product is listed and
it's getting sales on Amazon, all we need to do is to make sure to continue ordering new
products from our supplier, tell the supplier to send
them in the warehouses so we don't run out of stock and we can continue selling
the products on Amazon. So FBA stands for Fulfillment by Amazon, because once somebody goes to our listing and buys our product, Amazon is gonna be responsible to fulfill that specific order and ship that product to the customer. There's also something called FBM, which stands for Fulfillment by Merchant. If you go with the FBM model, then once somebody orders
your product on Amazon, you as the seller are gonna be responsible for shipping that product to the customer. So you're gonna be responsible
for the fulfillment. Now for this video,
we're gonna focus on FBA, so Fulfillment by Amazon. Now let's go over the
four main business models how you can sell on Amazon. The first one is wholesale. If you do a wholesaling, then you're basically buying
a lot of products in bulk from established brands and you're reselling them
on Amazon to make a profit. The second one is retail arbitrage. If you do this business model, then you're just going out and find discounted
products from retailers and you're listing them on
Amazon to sell them for a profit. You can also do dropshipping. If you're gonna be dropshipping, you're gonna create a listing for a specific product on Amazon. And then once somebody buys that product, you are gonna tell your
supplier for that product to sell it directly to the customer. And then the fourth business
model is private labeling. This is gonna be the business model that you're gonna learn how
to do in this specific video. So with private labeling, what we're basically doing is we're gonna go out and look for products that are already selling on Amazon. And then we're gonna sell
the exact same product or a better version of it with
our own logo and branding. And because we're selling a high quality and branded product, we are able to sell it for
a very high price point, also giving us a very good profit margin, and making us a lot of money. Here you can see some examples
of private label products. Take, for example, this
head shaver right here. This is probably manufactured
somewhere in China for like $30, but because this is branded, and there's actually
a logo on the product, they're able to sell it for $110 giving them a very high profit margin, and they're probably also
making a lot of money. And it's basically the same thing with these resistance
bands or this water bottle. Now what are some
advantages and disadvantages to start an Amazon FBA business? The by-far biggest advantage
of starting an Amazon business is that you're gonna be
able to leverage the brand and infrastructure of Amazon. Amazon is the biggest e-commerce
platform on the planet. And they already have
millions of customers buying from Amazon every single day. And you're gonna be able
to access those customers if you put your product on Amazon. You'll also be able to take advantage of the infrastructure of Amazon, meaning you don't need to rent a warehouse and ship the product to
the customers yourself. Amazon is gonna do all that for you. They're also gonna manage a
lot of the customer support and handle their returns. And your products are
gonna get to the customer as quickly as possible
with Prime Shipping. Now, another advantage, in terms of this specific business model, is that once it's running,
it can be very passive. So once your product is listed, and it continually gets clicks
in the Amazon search engine, then all you need to do is
make sure to send more products from your supplier to
the Amazon warehouses, and everything else will
basically run on autopilot. So it's really kind of a passive business once it's actually running. And that's also why Amazon
FBA is a great business model to start as a side hustle. And then once it grows big enough, you can do this full time and
grow a million-dollar brand. Another great thing about
this business model is that you're gonna have
location independence. All you need to run this
business is a computer and an internet connection. So as you can see, there's
a lot of advantages of starting an Amazon FBA business and leveraging the Amazon FBA platform. However, you are also gonna
need to play by Amazon's rules if you wanna sell on their platform, because eventually it is their platform and it's also their customers. So this could definitely be
considered a disadvantage of selling on Amazon, that you're basically gonna be dependent on this specific platform. You're also gonna need to pay fees for every sale that you
make directly to Amazon. And it's also very hard
to build a customer list from people who actually buy your product because Amazon really wants to keep all that data for themselves. Now, with all that being said, I do think that Amazon FBA is one of the best business
models you can start right now, especially if you are a beginner. And now let's go over some
of the most asked questions about Amazon FBA. The first one is how much money do I need to start this business? And a good range would be $2,000 to $5,000 as a starting budget. Because in order to sell on Amazon, you're gonna need to order
a specific amount of units of your product and sell that to the warehouse before you can make your first sale. And you're gonna have to pay
that upfront to the supplier. Also, you're gonna have to pay
for shipping those products into the Amazon warehouse. That's why you need a starting
budget of $2,000 to $5,000. Obviously the more, the better. If you have less than $2,000, then it's better to make some more money and start the business the right way once you have enough money. How long will it take to make money? So usually it takes three to six months to make your first sale on
Amazon with your new product. Reason being is because you're
gonna need to take some time to find a good product. Then you need to find a
supplier for that product. And once you have found a supplier for a good product to sell, that supplier obviously needs some time to manufacture those products. Once they're manufactured, you need to send them to a warehouse, which depending on your
shipping method can also take like a month. And that's why it takes a couple of months to get your first sale on Amazon. But obviously the more time
you spend on your business in the beginning, the quicker you'll be
able to get it running. How much money can I make with Amazon FBA? So actually there's really no cap of how much money you can make. Obviously it depends on
what product you're selling, your profit margin, how many
products you're selling, and how big your brand eventually is. But as a beginner, I
would shoot for somewhere in between $3,000 and
$10,000 per month in profit. Then, can I do this from anywhere? Yes, we already talked about this. And is Amazon FBA already too saturated? The answer is no. Obviously there are some niches where the saturation is quite high and it's gonna be very
difficult to get in that market as a beginner. However, there still are a lot of markets where you can still get in, where it's not too saturated. And honestly, if you have a good listing, a high quality product, and good branding, it's not that difficult to
outperform all the other products that are already selling on Amazon. And that's what you're gonna
learn exactly in this video, how to find a great product, how to brand that product, and how to create an amazing listing where the customers are
gonna choose your product over all the other ones. Before we get started with phase one of building your Amazon FBA business, I wanna give a big, big thanks to Dan Vas, the Founder and CEO at Ecom Freedom, and also a big thanks to the
entire team at Ecom Freedom. Dan Vas has been my mentor when it comes to learning
how to sell stuff on Amazon. And honestly, he's the
best person to learn from, in my opinion. I'm gonna leave all his details down below in the description. He also has a YouTube channel. So check that out as well. So again, a big thanks to Dan
and his team at Ecom Freedom, who made this video possible. All right, so let's get
started with phase number one, which is product research and how to find a good
product opportunity. Now, this phase is extremely important because the first product
that you're gonna choose to sell on Amazon is gonna be the basis of your entire
business and brand. So you definitely don't
wanna just go out there and launch some random product that you don't really know much about, you're just hoping that it works, because the chances are very high that it's just not gonna work. You're gonna lose a bunch of
money and also a lot of time. So you wanna make sure to follow this part of
the tutorial step-by-step and really learn how to judge a product, if it's a good opportunity
or if it's a bad opportunity. So let's get into it. All right, now, before we're gonna go into the actual research methods and look at all these products on Amazon, we wanna know exactly what we
are looking for in a product. Because if you don't know
what you're looking for, it's gonna be very hard to find it. So as a beginner, it's good to follow a
specific criteria list that your products need to
have in order to be considered as a product opportunity. So here you can see the
nine product criteria that you should apply to
every single product idea. And if one product falls
out of one of these criteria that you can see right here, then you need to discard
the idea completely and move on to another product. So these criteria are, Demand, Competition,
Selling Price, Simplicity, Private Label Potential, Brand Potential, Improvement Potential,
Legality & Liability, and Profit Margin. And you can also see there's a range for all these criteria right here to give you a guideline of
where your product needs to be in this specific criteria. And now we're gonna go
into each of the criteria individually to really make you understand of what you are actually
looking for in a product. Now, the first criteria that you wanna judge your
product by is Demand. Meaning that, is there a
demand for your product? Because if there's no demand, then you're not gonna
sell anything on Amazon because Amazon is a search
engine for products. And if there's nobody
searching for the product that you wanna sell, you're not gonna sell any units. So what we can do is we can
find out what the demand is for the product that we wanna sell using a tool called Jungle Scout that gives us the revenue
numbers of the products that are already selling. Because with private labeling, we are selling products that
are already selling on Amazon. So we have all the data
of the revenue and so on, so we can see exactly how
much money people are making with a specific product. And that tells us if
there is actually demand. Here, for example, there was a product that was making over a $100,000 per month, which obviously there's demand. People are buying this product. And then there was a product
only making $26 per month. So obviously I wouldn't go
for a product that only makes, I don't know, a $100 per month because why should I spend
all my money, time, and energy on launching a product that
people aren't actually buying? And a good number to go for here is that you wanna look for a revenue number of a minimum of $6,000
per month in revenue. Because if you're gonna have
like a 33% profit margin, which is actually pretty good, and you're gonna have a revenue of $6,000, then you're gonna make
$2,000 in profit per month, which is like the lower end. And it's not really worth
spending all your time and energy going for a product that's
making less than that. And you're probably wondering how we're gonna get all
the revenue numbers. We're gonna use a tool called Jungle Scout to get all this data, which I'm gonna show you how
to install and everything later in the video. The second criteria is
gonna be competition. So when you're gonna go and
do some product research, you're gonna find a lot of
products that you really like and that you think are very cool, but the competition is just too high. Because when you're gonna
launch your product, you're gonna start out
on page 6, 7, 8, 9, 10, where you're not gonna make any sales because people are not gonna
go to page two or three even. They're just gonna type in whatever keyword they are looking for, whatever product they're looking for. And then they're just gonna
look at the first page and buy the product that
they like on the first page. So what we're trying to
do is get our product using the launch strategy to the first page of the search results, so we start making organic sales as well. However, if the products that are already on the first page are from some very established brands that have a lot of reviews, then it's just gonna
be the up-hill battle, is just gonna be too steep, and you're not gonna
be able to do a launch and to create a listing that is gonna be
outperforming these brands because they are just too
far ahead compared to you. So a good range to go for is
you wanna look for products that have below 1,000 reviews. So if it's over 1,000 reviews, they're already kind of too far ahead. And it's very hard to compete with them, especially if you are a beginner and launching a first product on Amazon. What you also wanna look at is that there are multiple competing brands. So there's multiple brands
selling the same product because with some products, you're gonna notice that
there's one dominating brand and they're making pretty
much 90% of the sales. And you don't wanna get
into a market like that because it's just gonna
be too hard to compete with that established brand because obviously people wanna just buy from that specific brand. So those are the two
things you wanna look at, the number of reviews, and also if there are
multiple competing brands for the product that you
are considering to sell. And we're gonna get
more into this later on when we're gonna actually
do the product research. Now here, just a quick
example of how it looks like when you see multiple competing brands. So here, the product is a heating pad for neck,
shoulders, and back. And as you can see, there's three different
competing brands on the top. So this would be what it looks like when there's multiple competing brands. If all these names here would
say Andola, for example, then it looks like that everybody just wants to
buy from this specific brand. It's probably not worth
it going into this market and trying to compete. Criteria number three is
gonna be the Selling Price, meaning how much you can sell
the product for on Amazon. And you can estimate that price by looking at the competition, what they're selling the products for. And a good range to
shoot for is $20 to $70, and as a absolute maximum
$150, depending on your budget. The reason why you don't
really want to go below $20 is because after the shipping
cost and the Amazon fees, it's gonna be very hard to make a profit if your selling price is so low. Especially if you're selling in Europe, you're also gonna have the
VATs, the value-added tax, that you need to charge, which is also 20% to even
30% in some countries. So you wanna consider that as well. So this is why you wanna make sure you're gonna be able to sell your product for at least $20 on Amazon. Now you also don't wanna go too high. And the reason is because
the first inventory that you're gonna need to order and ship to the Amazon
warehouse is gonna be just too expensive, especially if you have a limited budget. So for example, here, if you're gonna sell your product for $250 and the unit price for the product that you can source it for is $70, you're gonna order 300 units, then you're gonna need to spend $21,000 just for your first inventory. Now, this doesn't mean
that this can't work out and that you're not gonna make any profit, but you're never gonna be a 100% sure that the product that you're launching is actually gonna work out. So why should you risk $21,000 when you could have just
risked like $3,000 to $5,000 on a product? So this is why as a beginner, it's a lot better to shoot for a product that you can sell for $20 to $70. Criteria number four
is gonna be Simplicity, meaning that as a beginner, you're gonna try to find a product that is very simple to sell and that doesn't break easily. So here's a couple of examples
that you wanna think about. So you don't wanna try
and go for a product that is either too
heavy or that is too big because that makes the shipping
process very expensive, and sometimes also more complicated. You also don't wanna go for a product that has a lot of variants because it's gonna be very hard for you to estimate what are the
most popular variants. So for example, if you're gonna sell, I don't know, T-shirts, then you don't really know
what color is the most popular, what size is the most popular? So it's very hard to keep those
sizes and colors in stock. And it's just gonna make
your entire business a lot more complex if you
gonna have many variants. So try to go for a product
doesn't have too many variants, as a beginner. You also wanna have a
product that is very durable. So if you're gonna have a product that might break very easily
in the shipping process, or just after a couple of
uses with the customer. A good example here would
be if you're selling glass. So glass is very breakable,
especially when shipping it. It's just gonna end up giving
you a lot of bad reviews. And if you have just too many bad reviews, especially in the beginning, your product is pretty much gonna be dead and you need to do another launch. So try not to go for
products with like glass that is easily breakable. And make sure it's just a simple product, there's not much that
can go wrong with it. Now, another thing you wanna
look at is seasonality. You can go to GoogleTrends.com,
or trends.google.com, and then type in your product. And then you're gonna see exactly if the product is a seasonal product, meaning that there's only
a specific time in the year when people are gonna buy it, or if the demand is there
throughout the year. So here, for example,
Christmas tree lights, obviously people are gonna buy
that just before Christmas. You don't wanna go for a product
like that in the beginning. You don't have the data of how many units you're
gonna have to order. And also there's gonna be
a lot of money coming in at one point of the year,
if you do everything right, and then the other times in
the year is just gonna be dead. So you don't wanna go
for a business like that. You wanna have a steady business. So don't go for a product
that has a high seasonality. Criteria number five is gonna
be Private Label Potential because this is the business model that we are pursuing
here, private labeling, meaning we're gonna take a product that is already selling on Amazon. We're gonna brand it and we're gonna put our
logo on the product, and we're gonna sell
it for a premium price. The reason why this works so well is because branded products are just, people are willing to spend
more money on branded product because they perceive it
as being more valuable and being more high quality. And there's just a couple of products that is very hard to private label. For example, these baskets right here, this is a commodity product, and people don't really care
what brand those are from. So it's very hard to sell this
product at a premium price just because you have your logo on it. So you wanna stay clear
of commodity products. And you wanna just have
products that you can increase the perceived value of by
branding that specific product, like for example, this
head shaver right here. Criteria number six is Brand Potential, meaning are you able to
create an entire product line and build a long-term brand from the first product
that you're choosing to launch on Amazon? So the key for long-term
success on Amazon is to build a brand and to keep
selling high-quality products, branded products at a premium price with customers that keep
coming back to your brand because they trust and know your brand. So here's an example. So let's say you're gonna
sell this head shaver as your first product. It goes well. You're
making a lot of money. You don't wanna stop there. You wanna keep building
out your product line. So you might wanna launch
a second head shaver for a premium customer base,
or a premium version of it. Then as a third product, you wanna launch one for women. As a fourth product, you're gonna go in another thing, like hair clippers, for example. But you're gonna build like
a grooming brand eventually. So you wanna ask yourself, with this first product
that I'm launching, am I pitching holding myself, or am I able to create an entire brand from this first product? What you wanna avoid doing is running after these
hot, new trendy products that work maybe for a couple of months, but then it burns out and
you stop making money, and you can't really build
on this first product. Then it's just gonna be a rat race where your life's gonna be miserable, just chasing these
one-hit wonder products. So you wanna choose a product where you can imagine yourself, like you already wanna have
in the back of your head, a couple of products
that you can launch off of this first product if
it actually is successful. Criteria number seven is
Improvement Potential. Meaning, can you make the products that are already selling
on Amazon even better? So what you wanna do here is for the product ideas that you have, you wanna go into the reviews and you wanna look at the positive, and also at the negative reviews, and look at common themes, like patterns, that people keep saying
about the specific products. Here for example, people keep saying, "This is horrible to
install," "Nightmare install." So now an idea might be to create a very easy-to-follow instruction manual, how to install this product. And just by doing that, you're gonna avoid all
these one-star reviews, making your product have a
higher on average review score compared to your competition, which will increase your conversion rate. It will increase your sales. And eventually it will make you rise to the top of the search results, and you're gonna be the top seller for this specific product. So if you're gonna see those patterns and you should really
should look in the reviews before you decide on your product, to see all the opportunities that you have to work with your supplier, and make the product actually better. Criteria number eight,
Legality and Liability. So this is a criteria
that many people overlook and they just realize after they have already
ordered the product that it's actually restricted, that they actually can't sell it because maybe there's a patent,
maybe there's a trademark, or maybe it's just something that Amazon doesn't allow to sell. So you wanna make sure that you check your product
idea for patents, trademarks, dangerous goods, hazardous material, and also Amazon restrictions. And I'm gonna show you exactly
how to check for these things before you're gonna decide on your product that you wanna launch on Amazon. And now, last but definitely
not least, the Profit Margin. So you wanna choose a product
that has a profit margin of at least 25%. Now it might seem obvious that
you need to have a product with a healthy profit margin, but many people really underestimate all the fees and expenses that
come with selling on Amazon. So there's the fulfillment
fee, the referral fee. There's shipping costs. There's
payment process of fees. There's the monthly fee
for your Amazon account, and all that stuff,
that can really add up. And if you don't consider those costs before you choose your product, you might end up not being
able to make a profit at all. So this is why you really
need to calculate your profit correctly and realistically, so you can actually have a
high chance of making money with your product on Amazon. Here just a short example on how to calculate your profit margin. So it's basically your selling
price minus your expenses. This equals your profit. The profit divided by this
selling price gives you a number. You multiply that number by 100. This gives you your profit margin. And again, you're gonna
try to go for at least 25% for this profit margin. Later in the video, after
we do the product research, I'm gonna show you a free
tool that you can use from Ecom Freedom, from Dan Vas, that he has made available for free, that you can use to calculate your profit margin realistically
and put in all the costs. Then you can see exactly if this product would
be a good opportunity to go for or not. So now that we know exactly
what we are looking for, based on those nine criteria
that we have looked at, we can go ahead and actually
go into the product research. So now we can go on Amazon
and look at all the products, and filter those through the nine criteria that we have just learned. That will give us our product ideas. And then with those ideas,
we're gonna put them on a list. For each idea, we're gonna calculate the possible profit margin, looking at how much it's gonna cost to source those products. If the profit margin is still good, then we're gonna keep
the products on our list, which is gonna be our products that we could potentially launch. And eventually we wanna have a list of like 3 to even 10 products that we can potentially launch if we're gonna find a
good supplier for them. So this is gonna be the process. Let's get into our product research. All right, so for our product research, in order for us to see all
the data that we need to see for the products that we're gonna look at, we're gonna need to use a tool
which is called Jungle Scout. So this is really pretty
much the only tool that you really need
when selling on Amazon. I don't even know anybody
who is selling on Amazon who doesn't use this tool. So this is definitely
something you wanna get. I was able to get you a
discount for Jungle Scout. So I reached out to them and they created a special landing page for fans of Metics Media,
as you can see here. And there, as you can see, you're gonna get a discount of up to 30% for Jungle Scout. And you also get a seven-day
money back guarantee. Now this is also the
plan that you need here to access all the features that we need for product research, and also later on for
our keyword research. So make sure you get this tool. I'm gonna leave the link
down below in the description to this page right here, where
you can get the discount. Now we're also gonna need to
install the Chrome extension because they have their own platform, which I'm gonna show you in a moment here. And then they also have a Chrome extension where if you install it on your browser, you're gonna see a lot more information on the Amazon platform itself. Then you wanna go to Google, go to Jungle Scout Chrome extension, if you're using Chrome. If you're using Firefox,
then type in Firefox. And then just search this. And then you wanna go to this
one right here, Jungle Scout. And you wanna just install
the extension right here. Once you have installed the
extension on your browser, you're gonna see that up here
on all your extensions here. So if you don't see it right here, you can click on this icon right here. And then you should see it. So here I can see Jungle Scout. And you wanna make sure that
this pin here is enabled so I can actually see it right here and we can open at any time you want when we are on the Amazon platform. All right, so now I'm logged into my Jungle Scout account here, where we're gonna start
with our product research. I'm gonna show you two different methods, how you can find products
utilizing Jungle Scout and Amazon. The first one, you're gonna
find this one a lot on YouTube. A lot of people show
this with Jungle Scout. It's kind of the main way how
people filter their database. The second one is not as known, but it's a lot better to find products that other people are not finding. So let's look at the first one first. What you wanna do is you wanna
go here to the left side, go to Product Research, and then you can either
go to Product Database, or Opportunity Finder. They pretty much do the same thing, but you can put in more detailed filters in the Product Database. So we're gonna go to
Product Database right here. Then we're gonna just
tick all the categories that make sense for us to look for. Not all categories are gonna be great for selling private label products. So for example, video games
is probably not something you wanna look for. But let's just go through them. So Appliances, Beauty and Personal Care, Cell Phones and Accessories,
mostly very saturated, or we can also look there,
Computers and Accessories. I wouldn't sell food or anything, especially if you're beginning. Home and Kitchen, Kitchen and Dining, Office Products, Pet
Supplies, Sports and Outdoors. Toys and Games, I wouldn't
really look into that. Baby. Let's do Camera
and Photo, Electronics. Industrial and Scientific,
let's do that as well. Patio Lawn, Garden, and
Tools and Home Improvement. So these are the categories
that I would look into. And then here on the right
side, we have the Product Tier. So let's do Standard. We don't wanna do Oversize. And also Seller Type, Amazon, and FBA. And now here we have some filters. So as we've learned before, we wanna go for a price
between $20 and $70. So here let's just type in 19 because many products
had also sold for $19.99. And then the max price,
let's just put that as, we can also do $100 so maybe we find some good opportunities that are a bit out of our range. If you have a good budget, you can still go for these as well. For the rank, we didn't
talk about this before, but there's a rank where
Amazon ranks every product in the main category, like the ones that we have
just ticked right here, the best seller rank. So the lower the rank, the more is sold in this specific product. And we really don't
want to go for a product that have a very low best seller rank, like below 100, because the
competition is just too high. So we can type in 100 right here, but most products that
are below the rank 100, they have too many reviews anyway. So we would rule them out anyway. So then minimum sales, I like to go by revenue for the demand. So I'm gonna type in 6,000 as
a minimum revenue right here. Then you can also go
minimum and maximum reviews. Now our maximum reviews would be a 1,000 because otherwise it's
just too much competition. So we type in a 1,000 right here. If you want to, you can
also look for products that have a lower rating
than maybe five stars, four-and-a-half stars, because they wanna have them
some improvement potential. However, I usually don't
put anything in here because I don't wanna
rule out all the products that have just a good rating. Weight, you can just type in 5.5 pounds, just so you rule out all the products that are just very heavy
and expensive to ship. Then sellers, we're gonna leave empty, and then list quality score as well. So what we've done just now is we've used the database of Jungle Scout. We put in all of our criteria, so Jungle Scout will
spit out all the products that fit this criteria. So we can click on search right here. Now Jungle Scout has
generated all the products that fit the criteria that
you have just entered above. So the next step would be to just go through all
these products manually, and then decide on if
this might be a good idea to sell on Amazon and
private label it, or not. So when we find a good product here that we might be able to sell, so these products are
all not really looking as a good idea to private label. So sometimes you're gonna find that there's a lot of same products coming up. For example, these screws right here. So if we wanna eliminate
all these products that just keep coming up, it doesn't really fit our criteria, we can just take one
keyword that they all have. So for this would be, for example, screws. So we would just type
in for extra keywords, here in the top, screws,
and then do another search. And then these products
shouldn't come up anymore. All right, so let's just go
through some more products, and maybe we wanna find one that might be a good example right here, so no caps. Let's maybe go to another page. So here we have over
2,000 pages of results. Let's just type in a page. Let's say 321, just a random page. And now let's see here, here we have some paddles, all right. Is that batteries? No, no, no. So here I found a product which
might be worth looking into, which is this bird feeder. It's just something you
hang in your garden, and then the birds will
come and eat your stuff. So once you find a product that you think might be a good idea, what do you wanna do is just click on this View on
Amazon button right here. And then it will open up
this product on Amazon. You can look at the price,
the rating, and so on. Now, from this point on, I'm gonna go a lot more deeper later into what you're gonna
do from here on out. Because from here on out,
you're gonna try and analyze the market for this
specific product right here. Now, before you're gonna do that and learn how to analyze product markets, I'm gonna show you another research method that I think is a lot better
on how to find product ideas. So yeah, this would be the method on how to use the product
database here on Jungle Scouts to get some product ideas. Again, I'm not a big fan of this method. The reason being is because
I think it's not really fun to do this stuff using the database. And also like the bigger reason is because if everybody just uses
the same filters right here, everybody's just gonna
get the same product list. So everybody's just gonna go
through the same products, and the chance of a lot of
people launching the same product is actually pretty high if everybody just uses the
same filters right here on the database. So it's a lot better to use your own unique
product research method, where you get to a place
where nobody else is going, so you can find a product idea that nobody else has thought of. And I'm gonna show you exactly how to find those product ideas right now. So maybe, you know the situation
when you go to YouTube, and you click on a random video, or maybe you search for
something, you click on it. And then you watch the video, and then sometime through, you look at the suggestions
on the right side. And then you see something interesting and you click on the suggestion, and then you watch that video. Then you click on another suggestion. And then before you know it, you're watching some kind of random video about stuff that you
didn't even know existed. This was kind of a way how
you can discover something that you didn't even know existed. And that's the same
approach that we wanna take finding our product opportunities. We wanna go down a random path, and then we wanna end up at a place where there are products that
we didn't even know existed. This is the place where you're gonna find all the product opportunities, because nobody else did think of them. This method that we're gonna look at now, as opposed to the other one, this is really a rabbit-hole method going down different avenues
at each step of the process. What we're gonna do is we're gonna start with a simple keyword. And we're not gonna just come
up with the keyword ourselves. We can either just go take a dictionary, like put up a random page, and then look at a random word, and then just type in the
word here in Jungle Scout. Now you don't actually
need to get a dictionary. You can also use word
generators here on the internet. So for example, what you can do is type in object generator on Google, then click on one right here. And then for example, this website, you can just click on randomize, and then you're gonna see
just random words like this. Like bonesaw, washcloth, candy cane, map, just something like this. So what we can do is just
take this random word, and then we're gonna go to Jungle Scout. And now we're gonna use another tool here. We're gonna go to Keywords. And then we're gonna go to Keyword Scout. Then we're gonna paste in
our randomly generated word, either from the dictionary,
from the object generator, wherever you want to go, and we're gonna click on Search. Jungle Scout will just
generate a lot of keywords that are related to this keyword
that we have just typed in, that people are actually
searching for on Amazon. So now we have a lot of ideas. So here we have world
map, world maps for wall. So whenever you find something
here that looks interesting, you would just, again, go to the Amazon button right here. And then you can find that
search string right here on the top of the Amazon page. And here you can find the products that are related to this specific keyword. So then if you think this
might actually be a good idea, you can just open up the
products in a new tab. So open it in a new tab right here. Open in new tab. And then just look at each of
these products individually. So like this, you can
also get product ideas. And then if at some point, you find that this specific
keyword is kind of a dead end and you're not gonna
find anything good here, then you can just move on to another randomly generated keyword. However, I find that
if you dig deep enough with each keyword and category, you're gonna find some viable products, at least that look good at first. Now let's just do another
keyword right here. One that came up, last time I was using this
random object generator was neck. So the neck right here. So let's search for this one. And then I did find some, so interesting products here as well. So here we have neck fan. So let's open this up in a new tab. Portable fan, also interesting. Neck stretcher, neck
massager, back massager, okay. So these are all categories that I definitely would wanna look into. So here I would just
open up all these tabs, and then go to the first one right here. And then here, the first thing we see is some sponsored post. So you don't wanna look
at the sponsored ones when you're doing the research. You wanna look at the ones that are actually organically
ranked here on the top. So here we can see these fans that you can put around your neck that basically blow some
cold air up your head. Looks like this space
is quite competitive, just judging by how
many reviews they have. So maybe we need to scroll further down to find a specific product
that we might wanna look into. So let's actually go to
neck massager right here, because I believe this is
where I looked into last time a bit deeper. So here again, we can see
some sponsored products on the top. And then we can see like
this massager right here that you can basically
put around your neck. A lot of the time, you're gonna find there
are like similar products. And most of these people that are selling these are
also just sourcing them somewhere from China, probably, maybe from
the same supplier even. And some of them are also
using private labeling. So here we have maybe like this product. Let's just open this one and
look into this a bit further. Then let's see, we also have... I also see like these
kinds of products a lot, like these kind of electric massagers. So let's open up this as well. So let's maybe look into this one first. The first thing that I see,
it has a lot of ratings. If you see a product that has
a lot of ratings doesn't mean you should rule it out immediately because maybe there are still other brands that don't have as many reviews, but they're still making
a good amount of money and they're listed on
the first page as well. So just because it has over
1,000 reviews doesn't mean immediately that we're gonna rule it out. But if everybody who's
on the first page has like over 1,000 reviews, then it's probably too competitive. Now let's look at this product as well. This also looks like something
we could private label. This one only has like nine reviews. So this might be less competitive. So let's kind of look into the market for this specific product. So now what we wanna do is
we wanna find the keyword that is most related to
this specific product. Meaning, when we type in
the keyword here on the top, then only these types
of products will show up in the search results. So this is probably an intelligent
neck massager with heat. So maybe let's try this one. So I'm just gonna take this
and then just paste it in here in a new tab, and just click on Search. You wanna ignore the first
sponsored products again. So here are the sponsored ones. And then here are the
organic search results. So here it looks like this
is really kind of the keyword that leads to this specific product. So with this page right now, we can now analyze the market
of this specific product. As you can see, all these
products are very similar. They are kind of like necklace
that you can just wear, and they have these two pads, which is kind of like a electric massage, or something like that. So now what we're gonna do is we're gonna use the Chrome
extension of Jungle Scout. So here we're gonna go
to the top, right here. Actually, we're gonna
close all the other tabs, so otherwise my computer's probably gonna just be too slow here, right? Now, we're gonna click on the Jungle Scout extension right here. And then it will open
up all the products here on this specific page. So we're just gonna need
to give it some time so it loads all the products. Okay, so now once this button
here is not gray anymore, it's all loaded. And we can actually start to look at it. Just gonna make it a bit bigger like this. And then the first thing we wanna do is we wanna sort them by best seller rank. Meaning that the one that
sell the most are gonna be at the highest right here. So here you can see rank, so we're just gonna click here on Rank. And then it will sort it
from lowest to highest rank. And then what we wanna
do is we wanna go through all these products and delete the ones
that aren't the product that we are actually looking into. So we are looking into this
Electric Pulse Neck Massager. As you can see right here, this looks pretty much the same. So we're gonna leave this. Then this one here is something else. This one would be the neck massager. So we're just gonna click
on the cross right here. So it's gonna be gone from our list. And we're just gonna go down. This also actually looks a bit different. If you look closely to the sides, it doesn't have those three dots, or actually I think
this is Photoshopped in. So I'm gonna leave this in right here. It looks like the same product. This one as well, this one as well. This one looks actually different. So I'm gonna just delete this one here. And you're just gonna keep doing this until you only are left with
the main products right here. So now I've deleted all the products that are actually a
different kind of product, because we are looking
for this specific one. And what we're gonna do now is we're gonna analyze the market based on the data that we can see here. So we're just gonna go from left to right through all of these columns right here. First of all, the Brand. So as we can see here, we have multiple different brands selling the same kind of products. So the first one would be Clitalies, then YOMISOY, then Skinkit. So this is actually a good sign because then we can see people are buying from multiple different brands, and they're like not
loyal to just one brand. Meaning that if we enter
with our own brand, we have a good chance
of being able to compete with these brands that
are currently selling. The next thing we wanna
look at is the Price. So like we've said before, we wanna look at something
between $20 and $70 optimally. And the top competitor
here is selling for $38, which is a pretty good price to sell for. There's also somebody
who's selling for $55. This is probably like a more premium one. In terms of price range, it's definitely in our criteria. Then we also have the Revenue. So we use the revenue to determine if there's actually
demand for this product. So the top-selling product
right here with 32 sales a month is doing just over 33,000, approximately, in revenue per month,
which is not that bad. It could be more for a
top-selling product, definitely, but it's something that is in the range that might be worth going for. With our range, we said
we don't wanna go with for anything that is below
$6,000 in revenue per month. Now, the next thing we're gonna look at is the Rating Number. So here we can see, there are two products that actually have over 1,000 reviews. Now judging by the review, like they have four stars, and the top one has also four stars. So if we are able to maybe
address the issues that they had, because they could definitely
have a better rating, we might be able to still
get into the market. And you can also see that, like this product right here
is making just over 7,000 in revenue with only 45 reviews. And this, for example,
like this one is making over $9,000 with only nine reviews. So there's definitely potentially here to get into the market. So I wouldn't be thrown off too much just because some competitors
have over 1,000 reviews. And you can see also that
their rating is pretty low, actually like 3.8, 3.4. So there's probably a lot of
problems with this product. A lot of people are
unsatisfied with this product. So if you're gonna notice that, it's gonna be very hard
to satisfy your customers with this specific product. It's probably worth it not to go for it. However, if you're gonna find a way how you can improve it and actually address the
issues that the people have when you read the reviews, this might actually be opportunity for you to get into the market
with a better product. Now, I quickly pulled up
another product right here, which is this eye massager. So I didn't even know this existed. But apparently you can
just put this on your face, and then it massages you, and maybe it's good for
headaches and stuff. So the thing I wanted to show you here is that you can see that
this RENPHO, RENPHO brand, they're really dominating the market for this eye massager right here, because they are like really, they've taken the majority
of the market share, as you can see by the revenue numbers, by the daily sales, and so on. There are other brands also making money, but compared to what the
main brand here is making, it's really not that much. So this would be a situation where I wouldn't go into the market if I see there's like
one dominating brand, which is probably gonna be
very hard to compete with, because eventually the long-term goal is to become the number
one brand in your niche for your product, because that's where the most
amount of money actually is. And here's an example of
another product, this eye wand. This is also some kind of massager, like this stick that
you can put on your eye that massages the eyes. I just want to show you this, because this is an example of where there's just not enough demand. So as you can see here, the revenue numbers are pretty low. Like the top product here
is making just over $6,000. So this would be a situation where even though the rating
numbers here are very low, so it might be easier
to get into the market. But still it's not worth your
time, and effort, and money to try and scrape some pennies right here, because there's just not enough demand in this specific market
for this specific product. Now for the rest of this video, I did choose an example product that I found before I even
started recording here. And I'm gonna quickly explain
to you how I found it. I basically was looking
for some kind of gloves, or something like that,
and I don't even remember. I just noticed that in
the results right here, I just found something where
it says survival gloves, or something like that. And then it came like to my mind that survival might be a
good niche to look into. So I typed in survival
tools right here on the top. When you just browse Amazon, you just randomly get
ideas and you type it in, and then you find random products. And like, for example, if you
go to this one right here, and then you check it out, and then maybe you go to the bottom, and you just go to this section right here where you can see the recommendations, or the sponsored posts even. This is like the sponsored ones, the ads. And if you go even further down, you can see related to this item. And here you're gonna find a
lot of other stuff as well. So here you can see
this product right here, Survival Settlers Wrench Tool is the one that I actually chose for this video. So let's click on this one right here. So here it opened up. So here I can see a very low price point. It's actually quite a
cheap version of this one. So what I've done here is it looked to me, like I didn't even know what it is. It looked interesting. Foremost, it looked very simple. So I thought like there's not much that can go wrong with this product. Again, when we see a product
that we find interesting, the first thing that we're gonna do is we're gonna try and find the keyword where when we type that in, only this specific product comes up, because this is how we're
gonna analyze the market for the specific product. So here we'll just look at the title, Survival Settlers Wrench Tool Bushcraft. So I think what I've entered
is just settlers tool, and then I think only those ones came up. So we wanna ignore the
sponsored ones here on the top. As you can see, all the results is pretty much
the same product right here. So now we're gonna again go to the Jungle Scout extension right here. Click there and then it will
just open up all the data for all the products on this page. So I've already loaded the results, sorted everything by ranks
to have the lowest rank here on the top, which is the best selling one. And then also we have deleted the products that don't really are
the same product here, as the one we wanna look into. So this is a kind of like a
survival bushcraft product that you can use to kind
of build the wooden houses and stuff like that. I didn't even know that existed actually, but apparently it's a very convenient tool to survive in the wild basically. So again, we wanna look at the market. So first, do we have
multiple competing brands? Yes, we have like this
main one right here, WEYLAND, and RDSTER,
Pexzey, and stuff like that. And then the price point
is rather on the lower end of our optimal range, but still like the top
competitor is able to sell this for $38, which is great. And they're making like
$43,500 in revenue per month. When I looked at this
first, it was like $80,000. So they're easily making like
$10,000 to $20,000, $25,000 in profit per month, just
from this one product. The rating number is all right. So it's almost 1,000. But the second competitor right here, which is already making
10k in revenue per month, they don't even have
a logo on the product. So they're not even
really private labeling. They do have like a brand
name in front of it, but they don't really have a logo. But they still have a lot of good reviews. So it looks to me like
it would be possible to enter this market with really good branding and
marketing, and a good listing, and stuff like that. So that's kind of what I looked at. And now we're gonna look at
each of the nine criteria in detail for this specific product to decide on if it's gonna remain on our product opportunity list, or if you're gonna move
on to another product. All right, so let's quickly go
through each of the criteria one by one for this specific product. This is what you wanna do,
especially in the beginning, when you don't have these criteria, just in your head for all
of your product ideas. So here you can see just a screenshot of Survival Settlers Tool where you can see all the products. This was actually taken
a couple of days ago. So we wanna look at the
revenue numbers obviously here. So the top one is making $46,000, second one, $27,000, then $11,000. So definitely within the range that it's worth going into this market. Then let's look at the
second one, Competition. So we already looked at it, reviews. Here it's like almost 900 reviews. As like the last couple of days, they already got some
more reviews, apparently. Multiple competing brands as well. We looked at it already. They have multiple competing brands selling the same product. Then we have Selling Price. The price is between $20 or $15 to $37. But if you are able to put a logo on it, I think we can sell it for
at least like $25 to $30. So that's good as well. Then we have Simplicity. So here I looked at a
couple of different things. I looked up the weight of this product. So it's 0.7 pounds, which is fine. The size is rather small. So it's gonna be easier to ship. It has one or two variants. So we can also have this in black, like the case in black leather, or even the metal in black. But this is not that much of a problem, like you can just order
one variant if you want to. Then the durability. Now I did find some issues here when I looked at the reviews. If you don't manufacture it correctly, it probably breaks easily. So this is something that we
definitely need to look into. Then seasonality, I just
checked Google Trends for bushcraft tool and also for bushcraft, which is the activity that people who buy
this product are doing. And as you can see here in this graph, throughout the year,
there's not like a huge dip. So there's a almost consistent demand for this specific product, which
is what we are looking for. Then Private Label Potential. Here I just need to look at
the first kind of product that is selling, which
is the best selling one. And here they'd already done it. They did put a logo on the product, and also on the case, and just like that, they are
the top-selling competitors. So here you can see the
power of private labeling, the power of branding. We wanna do the same thing. We wanna take the generic product here. And we wanna make it better. We wanna put the logo on it and just increase the perceived value so we can sell it at a premium price, just like they are doing. So they're making a lot of
profit selling at $38 for sure. Then we're gonna look at Brand Potential. So again, I looked at the
storefront of this seller that we've looked at before,
which is Weyland Outdoors. They have already some other
products that they're selling. And obviously if you're
selling this product, we can just build a
survival product brand. So the next one we could launch is like this wooden slingshot thing, or this axe, or hatchet, or whatever, or we can also do a backpack. So just anything related
to survival would work with our brand. Then let's also look at
Improvement Potential. So here is where I looked
at some of the reviews. So here the main theme that
came up consistently was for some products, that it broke easily. So here, as you can see where it broke. And also that the weld is really ugly. So they welded this two
pieces of metal together. And apparently people don't
like it when it looks ugly. So here's definitely an opportunity for us to talk to our supplier that
we're gonna find later on, and just tell them to make
the weld really strong and also make it look very nice. So then they should send
us a sample of this. And we wanna test it as much as possible so we can prevent that stuff
breaking like very quickly, because we wanna prevent as many negative reviews
as possible, right? So we can make it better, that's good. Then Legality & Liability. So I did check this. I didn't find any patents for the product. I did find like a trademark. So when you type into Google
like settlers tool trademark, which is something you
wanna do for every product that you're considering, just type in the product
name and then trademark. And then you can see here, like USPTO is the official
website for the US. If you are selling in the US, you want to check this website right here. So here you can see that
some person has a trademark on this specific name, Settlers Wrench. And this is also when I noticed that many people are selling
this specific product just under another name. So I guess you can
still sell this product, just not under the name Settlers Wrench. I also did check like
patents.google.com for any patents, but I didn't find anything. So if this product would have a patent, then I couldn't sell it for sure, because they have patented
the design of this product. However, if it's just a trademark, I just not allowed to use
the name Settlers Wrench. However, I don't really like that there is a patent for this product. So this is why I wouldn't
go with this product. I wouldn't launch it like personally, just because maybe this person
has also filed a patent, which is it's just not live yet, it's just not accepted yet. But once it is, then I'm not able to sell that
product anymore, basically, because then I'm violating the patent. So I'm still using this
product, like as an example, but just be aware that you wanna make sure you search Google for any patents and also for any trademarks. So let's go back here. As we've said, there are
no patents currently. So that's good. But there is kind of a trademark. You can probably get around
this by just using another name for selling it on Amazon, which all the other
guys are doing as well. But it's something that
can kind of come back and haunt you later on when
you're building your brand, and then suddenly you're not able to sell this product anymore. So that's definitely something
I would stay clear of. However, we're still gonna
use it for this video. Then, is it dangerous? No. Hazardous material? No. Amazon restrictions? No,
like not that I'm aware of. You can check Amazon's restrictions before you order any inventory, and you're gonna decide
on this product for sure. Then you wanna make sure
to do a test-listing on your Amazon Seller Central Account, and just leave it there
for a couple of days, and look if it triggers any restrictions. Because sometimes you
wanna launch a product, and then you already order inventory, and you think everything's fine, and then suddenly Amazon is like, "Okay, no, there was a
restriction triggered. You cannot sell this product on Amazon." So definitely make the test-listing and make sure that you're actually allowed to sell this product. I didn't do the test-listing for this one, but I didn't find any restrictions. And you can also see other people are selling
this product as well. So there's probably no problem. And then the last criteria
that we need to check is the Profit Margin. And in order for us to
find the profit margin for this specific product, we're gonna use the Ecom Freedom Amazon
FBA Profit Calculator, which is a free tool of
the Ecom Freedom platform. I'm gonna link this tool down
below in the description. So you can click on that link
and then sign up with your... Just sign up with any email address, and then you can access
this tool for free. So once we're here, just
click on Register right here. Type in your name and email address, and then click on Continue, and create your account like that. Then once you're here, you
wanna first name the product that you wanna calculate the profit for. So I'm just gonna name it
Settlers Survival Tool. and then the selling country, decide on where you're gonna sell. So I'm gonna sell in the United States. I'm gonna leave the
United States right here. Then you wanna paste in the ASIN number, so the identifying number of
the specific product on Amazon. Every product on Amazon
has an ASIN number. So we can get that also just by going to
the product right here. So you wanna go to your main product for this first one right here. So this would be the best selling one for this product market right here. And then right here, you can see the ASIN. You can simply click on Copy right here. If you just go to the product directly, you can just scroll down. And you're gonna find
the ASIN here as well. So the A-S-I-N number right here. So you can either take it from here, but I usually just take
it from here directly, which is, the Jungle Scout
already gives me the ASIN here on the top with the Chrome extension that we have just installed before. So we're gonna paste that in here. Then we have the selling price right here. So the selling price, we can
determine by just looking at what the competition is selling for. So here, the main one is selling for $38, then the second one for $26, and then $20. Now these ones, they don't really have
any logo on the product. So we could probably sell this product for probably like $29.99, I would say. So let's type in 29.99. Optimally, we wanna go
higher with the price, but especially for the launch, we wanna keep the price low because we don't have any reviews yet. So then we also wanna type in the ASIN for the competitor number two
and competitor number three. So this is just for you, so you keep the data of all
the competitive product, because later on, you're gonna get a lot of data from these products. So we're gonna copy that as well, and let's paste it in here. Competitor number three
is this one right here. Copy ASIN. Just paste it in
right here. Click on Continue. And then the Sourcing Costs. So here we are gonna need to find an estimated cost per unit. We don't really know the exact price that we're gonna pay for this product, because we haven't negotiated
yet with the suppliers. We haven't even looked for suppliers yet. So what you wanna do is you wanna do a quick search for suppliers, and then just look at what
the product is selling for, for a certain amount of units. So what we're gonna do here
is we're gonna go to Alibaba, which is probably the place where you're gonna find your
product to source it from. This is the main site. Later on, we're gonna go into
how to source your product, how to find suppliers, and all that. Now we're just gonna try
and find with a quick search what is probably the price that we can expect to pay
per unit for our product. So then on Alibaba, we're
gonna type in our product. Let's just try Settlers Tool to see if our product actually comes up. And there we go. So this would be one for $3 to $10, depending on how much we order, obviously. Then we have this one
right here, $4 to $6.70. There we have $6.80 to $8. So it's around this $8 mark, I would say. Here's a bit cheaper. Obviously depends a lot on
how much we're gonna order for our first order. Here you can see $0.10 to $10. So probably if you're gonna order, like, I don't know, 10,000 units, then they're gonna make it really cheap. But for your first order, you're not gonna order that many. It's just gonna not make sense. You wanna take like an average
of what you can see here. Also, what I'm gonna get into later is, everything here is negotiable. So you probably gonna be
able to get a lower price than the first offer
that you're gonna get. If you're not gonna
negotiate here in Alibaba, then it's gonna be really
hard to make a profit because they basically
expect you to negotiate. So, yeah, just based on these
prices that I can see here, I would say we would be able
to source this product for, let's say, $7.50 cents. So we're gonna type in 7.50 right here. Again, this is just an estimate. And eventually we're gonna have
numbers based on estimates. But it's gonna give you an idea of if this product is worth
looking into further, or if it's just gonna be too
hard to make a good profit. And we can also play around
with the numbers a little bit, and then see what we
need to negotiate for, like for the unit cost to
actually make a profit. So this helps us also for
the negotiation later on with the suppliers. Then estimated shipping costs per unit. Now you can also just make
an estimate right here. So here, I just opened up one of these providers here in Alibaba. And then we can actually type
in how much we wanna order. So let's say our first
order is like 250 units. And then it automatically
calculates us the price that we would have to pay. So this would be almost like
$10 per unit right here, for this provider. This looks like a higher
quality one, to be honest. And then obviously we
would have to negotiate the price down, but then we also see the shipping cost. So now we can just use the shipping cost divided by the number of orders. So let's just say $150 divided by 250, which is $3.80 for the shipping cost. For now we're just gonna put
in $3.80 for the shipping. All right, so then we're
gonna click on Continue, then Operating Costs. So here you wanna get your FBA fee. And the way we're gonna
find out our FBA fee is just we're gonna go to Google. Type in Amazon FBA fee
calculator, like this. And then we're gonna go to the official Amazon Fee Calculator. Here you could just click
on Continue as guest. And then this is actually
the new version right here. So let's go to new version. Probably when you watch this video, this is the only version of
this calculator that exists. Then you wanna go to Search
Amazon Catalog right here, and then you wanna take the ASIN, so the identifier number of
the top product in your market, which is this one right here. You wanna take this ASIN right here, copy, or again, you can also scroll down and just take it from
the bottom right here. And then we are gonna just paste it into this field right
here, click on Search. And then Amazon will
give us the exact fees that we would have to pay
for this specific product. So here we can see Amazon fees is $6.68. Fulfillment cost is $3.96. So that's the FBA fee, $3.96. So we're gonna just
put that in right here. Then referral fee is
automatically calculated. So that's just like 50%
of the selling price. And then we can also just decide on how many units we're gonna order. Let's say we're gonna order 300 units for our first inventory. Then we're gonna click
on continue right here. We can also add a cost for a logo. So usually that will be around $0.10. So I'm gonna just type
in 10 cents right here. Label, mostly it doesn't cost anything. So we're just gonna leave
it at zero right now. And inputted cost, we
can see actual unit cost, which is per unit for the supplier, and then the shipping cost. So the total unit cost is $11.40. And then it also calculates
you the processing fees, 2.5%, and the cost for your
first order right here. Then when we click on Show Results, we can see the results
for this specific product. So as we can see here, these are results. As it says, it's
apparently medium results. So the profit margin is 33.8%, which they judge as medium, and return of investment, 88.9%. You often wanna be at 100% minimum, and the cost of goods sold, $29.99. Here you can also see the
profit on the first order. If all the inputs that we have just put
in are actually correct, will be like $3,000. Then for the second order, when we're gonna order more units, so when we're gonna order
600 units, instead of 300, then it's gonna be
obviously double the profit. We can also play around
with these numbers. So we can, for example, see, if we change the selling price here to, let's say we were able
to sell this for $34.99. Then all of a sudden, here it says, it's actually a good result because now we have a
profit margin of 43.2% and a return of investment of 132%. First order, we're gonna
make profit of $4,539. So here you can play
around with the numbers. You can also play around
with the unit cost. And you can play around with it and see exactly what you would need to do to get a good profit
margin for your product. Now, if you can see that
it's just gonna be too tough to get a profit margin of at least 25%, then move on to another product. Then it's just gonna be
too difficult to, yeah. It's just gonna be an uphill battle. You don't wanna go for it. So this is exactly how to
find a profitable product to sell on Amazon using
FBA and private labeling. Now the key takeaways
are that you wanna apply the nine criteria every time
you have a product idea. And you also wanna use
the random word method to find some rabbit hole,
and some different avenues, and find niches and products that nobody else even thought of, and you just stumbled upon by
accident, or just by chance, because it just started
with a random keyword. You just clicked on. You just put it in the
Keyword Scout on Jungle Scout. And then you just opened
up a couple of tabs. And then you just look
through the products. And then you just somehow found a product that you don't know, that
you just looked into. You found the main
keyword for this product, looked at the market, applied
again the nine criteria, and then found that this might
actually be a good product because the demand is there. The competition isn't too high. There are multiple competing brands. And all the other criteria apply as well. So one more thing I wanna say
is that don't expect to find like a perfect product the first day you do product research. Be prepared to spend a week, at least, probably more than one week, just doing product research, putting in the hours, and
just going through Amazon, applying these strategies
that I've showed you here in this part of the tutorial. Because every hour that you
spend doing product research might save you tons of time down the line, because you don't wanna
go with the first product that you find. If it's like not a good product, everything else after
this is not gonna work. Now at this being said, don't fall into analysis paralysis where you just never launch any product, because you always think you're
gonna find something better. If you have spent a couple of
weeks doing product research and you actually put in the hours, and you didn't get distracted by watching Netflix or something, then it's probably time
to choose one product, and actually go look for a supplier, and then decide which
one you're gonna launch. Otherwise, you're just
not gonna move forward, and you're never gonna
start your business. I guess that's everything for
the product research phase. And the next phase is gonna
be how to find suppliers that can provide high-quality
products long-term for our Amazon brand. All right, so let's move
on to the next phase, which is finding a great supplier who can consistently deliver
you high-quality products for you to sell on Amazon. Now, optimally, at this point, you already have a list
of some product ideas, like 5 to 10 product ideas, so that you can now focus
on finding a great supplier for each of these products. Now you wanna do this one by one. So take the product that
you're most confident in, that you're most excited about, and start researching suppliers
for this product first. Now, if you're gonna have a hard time finding a supplier that
you feel comfortable with, you can also move on to the next product and look for a supplier
for other products. So eventually you're gonna have suppliers for a couple of different products, which will give you a
better idea eventually, which product you actually want to go for, and launch with a reliable
and good quality supplier. So let's get started. So just like we've done
with our product research, where we've focused on those nine criteria to decide on if a product is
a good idea or a bad idea. When looking for suppliers, you also wanna apply some criteria, what you are looking
for in a great supplier. So the first one would be Product Quality. This is the most important one. So the manufacturer, the
supplier has to be able to deliver you a high-quality product. Otherwise, you should discard
this supplier immediately because eventually you're
not gonna be successful selling a low-quality product. On Amazon, you're gonna get bad reviews, and your business is not gonna work. So the only real way, how
we can judge the quality, if a product is good, is if
you're gonna order samples. I'm gonna talk later
about how to order samples and what to actually do with those samples to test the quality. The second one is Unit Cost. So obviously we are
intending to make a profit because we're gonna build a business. And so we need to negotiate
a great price for the units that we're gonna order from the supplier. I'm gonna get into how
to negotiate these prices so it's fair for both sides because you wanna also have a good long-term relationship with them. So they need to make a profit as well. But you need to negotiate
a great unit cost for your product. Obviously, that also depends on how many units you're gonna order, but you wanna make sure that
you're gonna have a great price for your product so you
can actually make a profit. Then the next one is Communication. You're gonna find that if you're gonna contact
suppliers in Asia, mainly, then communication can be hard sometimes. And it's partly because just English is
not their main language, and the culture is also different as well. I'm gonna give you some
tips there as well, but you definitely wanna get
into business with somebody who can communicate effectively
and somewhat easily, because eventually this is gonna be like your business partner,
delivering you the products. And if you wanna make
changes to the products, also to make it better,
it's gonna be very hard if the communication is very difficult. So these are the three main
things you wanna look for in a great supplier. Then some other things
you wanna consider is that there are manufacturers
and also trading companies. And manufacturers are basically
creating your products. They're making them. And trading companies are basically buying them from manufacturers and then reselling them to
make a profit themselves. Now, optimally, you wanna
go for a manufacturer. Going for a trading company
also has its benefits. And sometimes you will have
to choose a trading company because you're not gonna
find any manufacturer. But I'm gonna also get into
what the difference are there and what to look for. Then the last point is
Experience and Rating. Now, if you're gonna look
on Alibaba for products, you're gonna see the experience level, so how many years they are in business, and also the rating. Now this is not the most important thing, because sometimes you're gonna
find that these companies, they are actually a lot longer in business than what Alibaba says because they had to create another account and stuff like that. But the more experience
and higher the rating is, obviously the better. And also the response rate
that we're gonna look at, it's also good if they
have a high response rate. But eventually you're gonna notice if they're a high-quality supplier when you go back and forth with them. Now, where should we go
and look for suppliers? So you have mainly two options. You can either go and look
for a supplier locally. So in the country that you are selling in. Or you can also go to alibaba.com and look for suppliers
in Asia, mainly China. So both of these options have their advantages and disadvantages. And what you mainly wanna
do is you wanna look locally and also in Asia so you have
more options to choose from. Because sometimes people
just go to look on Alibaba, and they don't even think that there might be a
supplier also locally. So let's quickly go over the
advantages and disadvantages of both options. First, the product quality. Usually, the product quality, if you have a local
supplier is a lot better, just by default, because the standards
are kind of higher there, if you're selling US or Europe. And in Asia, they also have
good suppliers, obviously, but you also have some suppliers that are delivering bad quality. So you have to really check
the quality, ordering samples, doing product inspections, and all that kind of stuff. So the products quality can be variable, but obviously when we
go to the next point, unit cost is a lot cheaper usually when you go and look for suppliers on Alibaba in Asia. And locally, it's gonna be more expensive. Then shipping costs. So because you have to ship the products from overseas to Europe or the US, if you're selling in
this part of the world, then it's gonna be more
expensive, obviously, because it's just a longer way. If your supplier is already local, then obviously the shipping
cost will be a lot cheaper. And then as you can see here, if the shipping cost is so much cheaper when you have a local supplier, then maybe you can get away
with a higher unit cost. And you might actually be better off working with a local supplier compared to with a supplier from Asia because the shipping
cost is so much cheaper. Now, shipping time is obviously higher when you order from Asia
compared to local supplier. Then the communication,
which is a big point as well, as you're gonna notice when
you work with suppliers, that with Asia, it can be very difficult. And with local suppliers,
obviously it's a lot easier. The variety of suppliers
that you're gonna find for most products on Alibaba, you're just gonna have
so much more suppliers. For most products that
you're probably looking at, there aren't even any suppliers that are offering
private labeling locally. So you don't really have the choice, but you wanna definitely
do a Google search, and look if there are any local suppliers. I'm gonna show you exactly what to type in to find those local suppliers. And then what's very important also, if you intend to sell food products, or like stuff that goes
in or on your body, definitely don't go with
a supplier from Asia because the regulations
there are just different. So the way you go and look
for local suppliers is actually pretty straightforward. You simply go to Google, and then just type in
your product right here. So for example, let's say we wanna private
label protein powder and sell it on Amazon. So we would just type in protein powder. And then we are gonna
type in private label because what we wanna do is
we wanna find a supplier, then put our logo on the
product, and then sell it, so, which is called private labeling. So there are actually
companies that specialize in that stuff. So they just make the product, and they just leave the
marketing to the other companies that are doing private labeling. So protein powder, private label, and then wherever you are selling. So if you're selling,
for example, in Germany, just type in Germany. If you're selling in the USA, type in USA. And then you're gonna
find those local companies that are offering protein
powder for private labeling. So here you can see this company, this company, this company. So there's tons of companies, especially for protein powder, obviously, where you can just contact them. You can go on their website. You just wanna contact them. You can always find like
the contact information by clicking on Contact Us. And we're gonna talk later about how to contact these companies. It's a lot easier obviously
with local companies, because the culture's kind of the same, and the communication
is just gonna be easier. Most of the time, again,
you're not gonna find any local suppliers for the
product that you wanna sell. But for a product like this, obviously I don't recommend
you wanna just sell the protein powder, but here you're gonna find
many options on Google. Cool, so let's now look at
how to find suppliers in Asia. So the one website you wanna go to to find the high-quality
suppliers in Asia is alibaba.com. You've probably already
heard about this website. This is really the best one to find high-quality suppliers in Asia. So just go to alibaba.com, and then you're gonna end
up on this site right here, where here on the top, you can see a search bar where
you can type in your product. So sometimes you need to try
a couple of different keywords until you finally find the product that you actually wanna sell. So I'm just gonna try
Survival Settlers Wrench, because I think this is what it's called, and look if our product comes up. And it looks like a yes,
this is our product. But before we go and look
at any of these suppliers that we can see right here, the first thing you
wanna do is tick this box where it says Trade Assurance right here and also Verified Supplier. Now Trade Assurance is
something that will protect you as the buyer. When you order your inventory, if something happens to your order, or the shipment is like far too late, then the Trade Assurance
will basically protect you. And you'll get a refund if you
actually pay through Alibaba using Trade Assurance. And you only wanna work with the suppliers that have Trade Assurance, because otherwise there's just
no reason to take the risk if they don't have Trade Assurance. And then you also wanna go
with verified suppliers. Do you suggest the suppliers that are already vetted by Alibaba? So make sure those are ticked. And then you can actually go
and look at the suppliers. So what we wanna do here is just look at each of the suppliers, and we don't want to get
in detail just right now. We just wanna look at them and see if this is a product
that we intend to sell. Then you just wanna
open them in a new tab. So we basically create a list of suppliers that might be a good fit for you. So this one looks like, it might be like kind of bad quality, the case it looks like, but still let's look at it later on. Then we have this one right here, also looks like this is our product. So we're gonna just
open this in a new tab. Then I'm gonna go further down. Looks like they have a
similar product as well, but they don't really have a case. So if there are limited
amount of suppliers, you could also look at
this one right here. But I'm just gonna go on because I see there are many suppliers that actually have the exact same product that I'm looking for. So this one looks actually
quite high quality. So I'm gonna open this
up in a new tab as well. And I'm just gonna go down and do this for a couple of more suppliers. Now, another thing I wanna mention here is that the search algorithm of
Alibaba is actually quite bad. So it's not like Google or Amazon where you're gonna type in your product, or your keyword, and then the best results
will just show up at the top. Sometimes the best
supplier is actually found on like page four, five, six, seven. So you really have to spend the time and just go manually through
all the possible suppliers because you don't wanna like miss one that might have been the
perfect supplier for you. So you have to be patient, spend some time on Alibaba,
and just look at all suppliers. Make a list of them, save the links, and then once you have done that, you're gonna look at them individually. So now I've opened up
a couple of suppliers that I think might be a good fit. So we can look at them a bit closer. So the first thing that I
noticed here with this one is that this is actually a trading company, which you can see right here. So let's quickly get into the difference between a manufacturing
company and a trading company. So like I've previously mentioned, a manufacturer is the actual factory that is producing the
products from scratch. And a trading company
is just like a middleman buying from a manufacturer
like a bulk order. And then they're gonna resell
that product for a profit. It's kind of very similar
what we are doing. We're just gonna sell the
product on Amazon with branding. What they do is they just buy the product from the manufacturer and then they list it as well on Alibaba, and they try to resell it for a profit. So what are the advantages,
disadvantages, and differences between those two types of companies. So the price is usually a bit cheaper when you go for a manufacturer because you're just buying
straight from the source. And a trading company, they
need to make a profit as well. So they're gonna have a
margin on the product. They're gonna buy cheaper
from the manufacturer. So obviously it's gonna be better to go for a manufacturer directly if you are gonna look at the price. And the minimum order
quantity sometimes, or mostly, is a lot higher when you go
directly with the manufacturer. When you go with the trading company, you can get away with a lot
lower minimum order quantities because they're just reselling basically. And the communication, this is actually a reason
why you would wanna go with the trading company because they usually have
somebody who speaks English a lot better than with these
manufacturer companies. So generally the
communication's gonna be easier if you're gonna go with
the trading company. And then product changes. So because we eventually
wanna make some improvements to our product, and maybe wanna invent
an entire new product, with a manufacturer, it's gonna be obviously better
if you're gonna be straight with the manufacturer
compared to a trading company, because you don't wanna
tell the trading company to tell their manufacturer
to do something. You wanna have this straight
line of communication. And this is why if you can, you wanna go with a
manufacturer if possible. Sometimes you're gonna notice you're not gonna find
a manufacturer directly for your product because they are just
at some place in Asia and they're not listed on Alibaba. So then you're gonna have to
go with a trading company. In which case, you should
do it if it's a good product and a good supplier. Otherwise, you might wanna
look at another product. Now, what are some of the other things we wanna look at here with our suppliers? So you wanna check out
the photos of the product that they're offering here. Sometimes the photos
can be a bit deceptive. So you definitely wanna
order samples to really check if this is the correct product. And what you can also do,
if you're not sure, is you can contact the supplier and ask them to send you some real photos of the actual product with
their like phone camera or you can also ask them
for an actual video, and tell them where they
should focus the camera on if you wanna look at specific details. So if you're not sure if
this is your actual product, or you wanna check out
the general quality of it, you can ask for a video as well. And then in maybe a couple of minutes, you're gonna have a lot more information. However, that doesn't
replace the need for you to actually order a sample. And we're gonna get into that a bit later. Then obviously you'll
also check out the price, but eventually gonna ask them for the prices of the
minimum order quantities. You're gonna contact the supplier and then you're gonna be a lot
more specific with the price. So another thing you can look
at is the years of experience. So right here, you can see there
are 14 years of experience, which is really good. Sometimes you can see it's
only one year or two years. Generally the higher, the better. But I wouldn't like rule out any supplier just because they says they have a low amount of experience here, just because some suppliers,
or some manufacturers, they have been in business for years. But for some reason, they had to create a new
account here on Alibaba. We can also check out some
more information here. So for example, we can see the lead time. So this is the time they take
to manufacture the products. And this is gonna be
important for you later on when you are managing your inventory. And then you can also
have the customization. So you can see customized
packaging and customized logo, which is very important
for private labeling. They have a minimum order quantity of 100. But eventually all this
information that you can see here, it's not really that important because you're gonna ask that stuff anyway when you are contacting the supplier. So you don't need to spend too much time going in detail here with
all this information. You just wanna make sure that
this might be a viable option. And it doesn't cost you anything
to contact the supplier. And after you get your first answer, you already know a lot more and a lot more deal information
than you can get from here. And sometimes the things that
are listed here is also wrong. So we definitely want
to contact the supplier. And eventually you're gonna
get an proforma invoice anyway before you're gonna move on and actually choose your supplier. And what you can also do is actually check out their company itself by going to this right here. So they're called Danyang Tongyu Tools Co. So it looks like they're
specializing in tools as you can see here. And maybe you're also gonna find some other products they have. So it can go to Products right here. And let's Drill Bits for Wood. That's probably where our product is in. So let's see. It looks like they're specializing
in the kind of product that we actually wanna sell. I don't know, this is a trading company, but if you're gonna see
manufacturer actually specializing in what you actually wanna sell, that's actually a good sign, because eventually if you
wanna make some adjustments, some improvements to your product, it's gonna be a lot easier because they know what they're doing and it's gonna be easier
to make the product better. So here as you can see,
there's the product. So then the next step would simply be to contact the supplier. And we actually have a Contact
Supplier button right here where you can click on
and contact the supplier. Now, when you click on the button and you don't already have
an accounted with Alibaba, you're gonna be prompted
to create an account first. I would recommend to create
a separate business email just for Alibaba, because usually you get some spam emails to that email account
you're signing up with. So make sure to just
create a separate account to communicate here on Alibaba. So then you click on contact supplier. And then you're gonna
see this box right here, which is the messaging
system, which isn't too great. So eventually we want to get them on Skype so we can actually communicate with them properly and easily. So here, and the first
thing I would wanna do is increase the order
quantity to probably 1,000, because if you have a
too-low order quantity, they're just not gonna respond
to you very immediately, because they make their
money with large orders and a long-term relationship. So a lot of repeat customers basically, and like real companies that have maybe brick
and mortar businesses. They're just gonna buy
like these huge orders. So just put in 1,000 pieces right here. And then you can fill
this out if you want to. It's not really necessary actually. And what really helps is
next to your entire text and the questions is to send them a photo or a screenshot of the product that you wanna sell on Amazon. So you can go to Amazon. You already have your competitor's
products probably saved. Just send them a picture of
the competitor's products and then just attach it to them. You can ask them if they
have this exact same product. So here's a couple of things
you wanna keep in mind when contacting suppliers. So first of all, you want to not only contact
one or two suppliers, you wanna contact five at least, like 5 to 10 suppliers
locally, and also on Alibaba, if you're gonna find local
suppliers for your product. Because eventually you wanna have options, which is also gonna help you to negotiate. And you don't wanna miss a great supplier just because you didn't contact them. Contacting suppliers
doesn't cost you any money and also doesn't cost you any time because you're gonna
send the same template to every single supplier. So make sure you contact all of them so you have a wide variety of options when choosing your supplier. The next thing is, again, like I said, you wanna create a template
for your first contact. So it's easy for you to
just copy and paste it to all the other suppliers that
would also be a good option. What I wouldn't recommend is
to just take some template that you can find online, because they have seen
these templates a lot. They're just gonna think that you're just another random person trying to sell some stuff online. And they wanna work with big companies because that's where
they make all the money. So you wanna create your own template and you wanna write it
as official as possible. And you wanna sound like a legit company. What you also should keep in mind is that English is not their main language. So you wanna use as simple
language as possible because otherwise, if you
use fancy words and stuff, they're just gonna ignore you. And it's gonna be a hard
time communicating with them. Then you wanna switch to a messaging app like Skype or WeChat
as quickly as possible because it makes it a lot easier for you to go back and forth, especially when you have more questions, when you're negotiating, because going through the
Alibaba messaging system is very cumbersome. Then you wanna number your questions, because if you're not gonna
number your questions, you're gonna notice that
they're ignoring questions that are numbered for some reason. So number your questions, and
then eventually negotiate. So everything on Alibaba is negotiable, the minimum order quantities, the prices of the units and stuff. So you wanna negotiate
as much as possible, just as long as both
parties eventually benefit still from the deal. All right, so what are
some of the questions that you want to ask when
contacting your suppliers? So you basically wanna
take these questions and then create a first contact sheet, like a template that you can
then send to every supplier. And again, be as professional as possible, sound like a legit big company so they actually respond to you. So the first question is, can you add a custom logo and packaging? Because if they can't do that, then it's not gonna work
with private labeling. Then, do they have any colors and styles? So this is just so you have more options. What is the lead time? So this is again important for you to know when you need to order your second order, because the lead time is a production time from the day you place your order to the day it's ready to be shipped. So this is gonna be
the time they just take to manufacture the products. Then you wanna also ask, what
is the minimum order quantity? So what is the lowest amount of units you can order for your first order? You also wanna ask what the units cost is for an order of 250, 500, or 1,000, or any amount that you
think is a good amount for your first inventory order. And you wanna also ask, what is the lead time for
each of these order numbers? Then you wanna ask if
they can provide a sample via air shipping? Because if you're gonna do
sea shipping for your sample, it's just gonna take too long for you to make a decision eventually. So I would recommend air
shipping for your sample. Then, what are the
estimated shipping costs? So some suppliers, they are
able to give you a shipping cost because they have their
own freight forwarders. And other suppliers, you're gonna have to organize
your own freight forwarder. And I'm gonna show you later
how to estimate the cost when you are gonna use
your own freight forwarder and how to find them. But for now just ask them
what the cost would be. If we're gonna estimate the
shipping costs ourselves using our own freight forwarder, we're gonna need the dimensions
as well of the products. So we wanna ask the
weight, the dimensions, and how many pieces come in a box so we can estimate the shipping cost. So those are the main
questions you wanna ask. You can add some more questions if there's some specific
topics for your product. But these are the ones that you should ask so we can have all the
information you need to make an informed decision later on when you're gonna decide on
which supplier to go for. And now let's talk about one
of the most important steps when it comes to choosing a supplier, which is getting and testing samples. So what you wanna do for the suppliers that you have talked to, that you think this might
actually be a good fit, you wanna order samples. So maybe that's like, I don't know, three to five suppliers, and then you want to tell
them they should ship a sample to your house where you live. Now, again, I would recommend
to use air shipping for that. I would recommend to use DHL Express so you get the product
as fast as possible. Obviously there's costs involved. And if you have a limited budget, you can also look into
other shipping methods, or maybe you're gonna order samples from really just the top
suppliers that you think. So when you find a good one, then you don't need to
order any more samples. If you don't find a good
one, you can order some more. You wanna pay through either
Alibaba Trade Assurance or through PayPal Goods and Services. This is just so you are protected. And then you wanna test those samples as you were the customer. So for example, this drill survival product that we're looking at here in this video, I would wanna take that
and actually go out and use it like in the actual use case. So I would take it, I
would hammer on a tree or something like that, and just really use it
for a couple of hours and just try to bring the
product in all the situations where actually something could go wrong so that you can prevent choosing a product that will have a lot of issues eventually. Because again, you wanna avoid as many negative reviews as possible so that you can actually be
successful with this product. So make sure you test
your product thoroughly before choosing a supplier. So let's now talk about how to
negotiate with the suppliers to get a great price so you
can have a good profit margin. So, first of all, if you
have a local supplier, then the negotiation
will probably be limited because they usually have fixed prices. And there's not a lot
of wiggle room there. So you're just gonna have to take what you get there usually. However, with Alibaba, when you find those suppliers from Asia, they basically expect you
to negotiate with them. So they're gonna give you
a price that is too high, and they know that. And they're gonna know that there is gonna be a
negotiation taking place. And then you're gonna find
yourself somewhere in the middle. So the first thing you
wanna keep in mind is that you wanna try and
negotiate a win-win situation. Because, let's say, you
get a very low price and they don't make any profit, then they're just gonna
end up providing you with a bad quality product, because otherwise they wouldn't
be able to make profit. So you wanna make sure
that both parties benefit from this deal. You wanna tell the supplier that you are actually looking
for a long-term relationship that you want both parties to benefit. They're used to people
trying to just squeeze them out of any profit. So they're just gonna be very
open to negotiating with you if you tell them that you
want them to profit as well from this deal. Then what you also wanna keep in mind is that you wanna contact multiple suppliers, as I've said before, because
that gives you options. That gives you a good idea of
what a fair price would be. Then you can also ask other suppliers to match the price that you've
gotten from another supplier. So then you can tell them,
"Look, I have options. I can go to this supplier.
I can go to this supplier." Obviously that's just one
factor, like the price, which supplier you're gonna choose. But if you have a product that
the quality isn't so good, but the price is good, you can ask the supplier
with the good quality product to match the price of the other one. So you wanna have options. That's the main point here. Then, long-term relationship. Again, like I said, you reiterate to them that you're looking for
a long-term relationship because that's where they
are making all their money. Then negotiation is, they're gonna give you the first offer. Then it's very good for you
if you know the floor price. So if you know the price where they're basically breaking even, then you pretty much
know how far you can go with your negotiation. And one way you can find
out the floor price is by going to a website called 1688. So this website is basically
a Chinese version of Alibaba. And you're gonna navigate
through this website by just using Google Translate. And then you're gonna find your products for the Chinese market basically. And the prices usually are a lot cheaper. So here you can basically see for what price the suppliers
are offering their products for domestic customers,
which is usually cheaper. So there you get a better idea
of what the floor price is for your supplier. And then once you've
negotiated all the details for your potential order, you wanna ask for something
called a proforma invoice. This is just like an
invoice that you would get if you would, in fact,
order your inventory from this supplier. You wanna make sure the
order quantity is on there. You wanna make sure the
unit cost is on there, including the cost for
the logo, the packaging, and also the manual insert, which we're gonna talk about later, and also the shipping
cost if it is available. So once you have the proforma invoices of all these suppliers
that you've talked to, you have all the details that you need to make your informed decision. And then once you have
your proforma invoice with all the information
about the unit cost and the shipping cost, you wanna go back to your Ecom
Freedom Profit Calculator, which we have looked at in
the product research phase. And you wanna go to your product and then change all the numbers
here to the actual numbers that you have negotiated. So let's say our unit
cost is in fact like $8 and then the shipping cost is maybe $3.50. So now we can again go
back to the information and we can see our actual profit margin that is actually realistic. So don't forget to actually do this before deciding on a supplier because you, again, wanna make sure that the profit margin is in fact good. Now, if you don't know the shipping cost, because you need to use
your own freight forwarder, meaning you need to organize
the shipping yourself, then you wanna use Freightos, which is a website where you
can find freight forwarders to calculate your shipping cost and then you can put it in here. I'm gonna show you how to do
that in the shipping phase. So you can skip ahead
to that if you want to. However, use the profit calculator here to do your final profit calculation so we can make a decision. So then when you have all
the information you need from your potential suppliers, you basically wanna make a list. And then also look at all the criteria that we have discussed in
the beginning of this phase, which is product quality,
unit cost, communication, manufacturer or trading company, and experience and rating. So you wanna compare all the
suppliers against each other and then choose the best one. Now, if you didn't find a good supplier, then don't just take any random one and go ahead selling this product because you need to have a good supplier in order to be successful in Amazon. So it's better to go for another product compared to a product that would be good, but you couldn't find a
good supplier for that. So just keep that in mind as well. And one thing you also
wanna keep in mind is that before you order your first inventory, which is something we're
gonna talk about later in another phase, you wanna make sure
that the entire deal is in the chat of Alibaba itself. This is just important
because if something happens and then you want to use Trade
Assurance to get a refund, then the entire deal
needs to be documented in the Alibaba chat. So just tell supplier to reiterate all the deals that you
have negotiated with them in the chat so it's just black and white, everything is there, so you can go back and then
just use Trade Assurance if something were to happen. Let's move on to phase
three, which is branding and how to build a long-term
profitable brand on Amazon, because building a brand
on Amazon is really the key and is actually required
to sell your products at a premium price where you can actually make a good profit. So let's get into it. Now, let's take a moment and talk about the power of a brand, because the simple fact
is that people want to buy from a brand rather than
from some nameless company. Just think about all the
products that you own and ask yourself how many
of those products are from a brand that you know and trust and how many of those products
are from a nameless company. Chances are that most of the products that you actually care about, you actually bought it from a brand that you know and trust. So as a powerful brand, you can then leverage your
brand, take your logo, and put it on a simple product. And just by doing that, you're increasing to perceived value. And you're able to sell
that product for a price that is a lot higher compared to what the
product is actually worth based on utility or materials. Just take this coffee cup, for example. Because Starbucks has
built a powerful brand, they can get away with producing
that coffee for like $1 putting the logo on the paper cup and then selling the product for $8. So just like that, they have an insane profit margin just by selling a commodity product. Or for example, take
this Louis Vuitton bag. And people who buy this specific bag are basically not just buying a
bag that can put stuff in. They're also buying
kind of a status symbol because Louis Vuitton
has built their brand around being a luxury brand. And when people wear that
brand in front of other people, they probably think
that those people think that you are worth more if
you have this kind of bag. Now you might be into
this kind of stuff or not, but you have to admit that the branding strategy
of Louis Vuitton is actually genius because that
way they're able to make bags for maybe $50, $100, and then sell those bags
for thousands of dollars, which is an insane profit margin. So it's kind of true that just by putting a logo on a product, you will automatically
increase the perceived value. However, you have to be
careful to not put your logo on bad product, because eventually this
will destroy the reputation of your brand. You only wanna sell high-quality product because with every happy customer, you make your brand stronger, and later down the road, it's a lot easier for you
to launch new products by just putting your logo
on the specific product. So the key takeaway is to
increase the perceived value of the product that you're
selling by branding it. Now, the first step of building a brand is choosing your brand name. And the brand name that
you're gonna choose here should stick with you forever. Because like I said before, every happy customer that
you get is gonna build that reputation of your brand. And if at some point down the line, you wanna decide that you
wanna change that brand name, people are not gonna know that
it's actually the same brand and you're gonna have to
start building your reputation from scratch again. So you really wanna put some
thought into the brand name. Now, in a moment, I'm
gonna show you some tools that you can use to
find a good brand name. But first, I want to go over some things that we want to keep in mind. So the first thing is that it
should be easy to remember. So optimally, it should be
easy to say, easy to remember. So not too long, because
like Amazon, Google, Apple, all these powerful brands, they have a very easy name
to remember and to say. So then it should also be relatable. So depending on the product or the niche that you're building your brand in, it needs to be relatable
to those customers. So if you know people
that are in your niche, say your brand name idea to them and ask them if that sounds
like a good brand name to them, and if they would buy
from this specific brand. So you wanna know your customer, as well as possible
optimally, you're a customer, you would be a customer
of your own product so you have a better idea of what a good brand name would be. Now, it should also be general. So you don't wanna just
create a brand name around one single product, because then if you
wanna launch your second, third, and fourth product, maybe the brand name was
just like geared towards that first product and you're not really able
to brand those other products with the same brand name. So it's gonna be hard to build a brand that is kind of just in a niche
and not just on one product. So you want it to be general enough. Then you also wanna make sure that the domain.com
optimally is available. So before you're gonna
choose your brand name, you can use a tool that I'm gonna show you how you can check like
the social media platforms and also if the website is available, like the .com., .co, or
something is available for your brand name. Because eventually you
wanna branch out even... Next to Amazon, you wanna
build your own online store. And then after you have put all
that effort into your brand, you notice, "Oh my God,
the .com is not available. I can't even make social
media pages under that name." So this would be then a
problem in the future. So I wanna make sure this is available, and then also that it's not trademarked. I'm gonna show you how to check if your brand name idea is trademarked. If it is trademarked, then you're not allowed to
sell under this specific name. So to get some ideas and inspiration of what our brand name could be, we can come to Google and
type in brand name generator. And then a couple of websites that can give you some ideas come up. So one that I have used before is this one right here, namelix.com. So here you can just go to this website and type in related
keywords to your niche. So not only about your product, about your entire niche that
you wanna build a brand in. So if you wanna sell this survival product that we have looked at in this video, I would probably type in
something like survival and also bushcraft, because this is kind of
the activity of people who wanna buy products like that. And maybe you can also type
in something like outdoor. And then we can just click
on Generate right here. Under Randomness, we can
actually go with low. You can play around with this. I like to start with low here. And then Name Style right here, I like to click on
Brandable names right here. So then I'm gonna click on Generate. And then it will generate me brand names. So here, as you can see, those are the brand names
that are generated for me. And they're also kind of
displayed in a logo fashion. So maybe you can already kind of imagine what the brand could look like. So here is survival gourmet, OutdoorFolk, sysmsport, survivalistcity, CAMPISH. You're gonna notice that
a lot of good brand names, they're already kind of taken. And to be able to get the .com, you're gonna have to pay
thousands of dollars. So definitely don't do that. You don't need to pay thousands
of dollars for a domain. You want to pick a name that nobody else has
already the domain for. But you're gonna get a lot of inspiration from this side right here. That's actually the way I found the name of my YouTube
channel, which is Metics Media. So I just wanna go through here
and look at the brand names and think about what could
actually work with the brand that I wanna build. We can also look at some other websites that we can use for inspiration. So let's go to the search results. And here there's the
Shopify Name Generator, which is also good. So I'm gonna open that up as well. And then one other one that
I don't really see here, I think it's called Lean Domain
Search, Lean Domain Search. Yeah, this one as well. So let's open up this one as well. With the Shopify Name Generator, you can find good combinations. So here you can type in,
for example, survival and then click on Generate names. And then you can see Cipher
Survival, GoldenRule Survival, Bio Survival, and stuff like that. So if you wanna go for a name like this, then the Shopify
Generator is good as well. And the LeanDomainSearch.com
website is also good. So we can type in something
like bushcraft, for example, then click on Search. And then it would also give
us kind of combinations, BushcraftGroup, SuperBushcraft,
Mobilebushcraft, CloudBushcraft. So kind of like generic words combined with your main keyword that would, that you wanna have in your brand name. So these two websites
would be good as well to get some inspiration. Eventually you wanna let
that name sit with yourself, like maybe a couple of days, and really think about if you can imagine building
like a multimillion-dollar brand with this specific name, because you're gonna be stuck with it for a long time, basically. And you also wanna ask your friends and especially people that
are already in your niche and about that brand name, what they think of it. And maybe they also have some
great suggestions for you and your brand name. And also for all of your
possible brand names, you want to come over to a
site called namechecker.com. I'm gonna leave all the links
down below in the description. And then you wanna type in
your possible brand name. So let's just take one from this site. So let's just take this one, WILDFAVE. So then we can just type
it in here, WILDFAVE. And then click on the
Search button right here. And then we can see all the
major social media platforms and also the .com if it
is actually available. So for this example, the .com is unfortunately not available. So I would probably not go with this name because I really want to have the .com eventually to make my online
store on a separate website. But there is a lot of social media pages where it's actually available. If you would have something
like wildfavstore, then maybe the .com is available. If you really wanna have that name but the .com is not available, you can put like store at the end of it if you're fine with that. And then maybe you get the
.com as you can see here. So you really wanna
make sure that you check if you can actually get this
name on the major platforms that you wanna be and that you wanna do marketing
on later down the road. You also wanna make sure that you don't violate any trademarks. So people who have already
trademarked that specific name that you wanna use. So if you are selling in the US, you can come over to uspto.gov, which is the official site where people can register trademarks. Then once you're on the site, you simply go to Trademarks right here, then click on Searching trademarks. Then you wanna go to Search our trademark
database right here. And then you can simply do
the Basic Word Mark Search. And then you can type in your possible brand name right here. So I would just type
in wildfave right here. Click on Submit Query. And there we go. So there's nobody who's
already trademarked this specific brand name, which is good. Now, if you plan on selling
in other countries as well, then also look up the official site where the trademarks are registered for those specific countries. And then also search there if
the trademark is already taken in that specific country. And now before we go
ahead and create a logo or have logo created, we wanna make sure that we
determine our brand colors, because with every brand, they
have their own color theme, so to say. So a good approach here would be to just look at the major
leading brands in your niche and look at some patterns
that you can find there, like, what colors are they using? And the chance is high that they have already tested
a lot of different colors and they have already kind
of done the work for you and they have found what actually works. So what you wanna do is go ahead, do some research on what
are the leading brands in your industry that
you intend to sell in, and then look at their color theme. So you can just go to Google, type in your keywords, your products, and then you're gonna
find all those companies. Now I've already done that for the niche that I'm
selling the product for and for this video. So let's just go through
some of these stories to find out what the
patterns are for this niche. So this is the first one. Here you can see, they have kind of like an
orange and black theme going on with some photos as well. Then the second one, there's also orange and also
this greenish earthy color. So we can already see that
there's kind of a theme that it kind of has the color
of nature at the outdoor. Then the next one, we
have just like black, and then again orange. So every website until
now had the color orange. So that's something to note here. Then there's kind of a
brown, greenish color. Then this one, again, orange and black. So orange seems to be
like a common theme here. Then we also have this one, which is using mainly
green and then this brown. Then here, we have this
orange, yellow color with some black. And then here again, we have orange. The takeaways after this
very short research is that we probably want to have orange as one of the colors here. And then also some like
brown, greenish tone, because that really gives the feel of a outdoor survival brand. So a very cool website that you can use to create some nice color
pellets for your brand is Coolors.co. I'm also gonna leave link
down below in the description. And here you could just
click on Start the generator to generate some random color pellets that work well with each other. Or you can just click on Explore trending pellets right here. So let's just do that. And then we can find very
popular color pellets. So here we just can go through and look at what kind of fits the theme that we want to go for. So we could just use this one, maybe with the brown, greenish color. Here is some orange and blue. Once you find a color palette
that you think is a good start to create your colors with, you can just click on it. So let's maybe just take
this one right here. So I'm gonna click on the three dots and click on Open in generator. And then you can also
change all the colors. So let's say we're not looking
for five different colors. We're happy with just three main colors. So let's just click on
the cross right here so we can just delete those. And then let's say this orange right here, I really like that. So I'm gonna click on
this lock icon right here so this color will actually stay. Now I can just hit the space bar. And then every time I hit the space bar, it will generate new
colors that work very well with this orange right here. I can also just go to
the color code right here and then just choose a color manually. So let's say we wanna have orange and then also some kind of
a green, maybe like this, or we just wanna have a gray
kind of black, gray like this. Once you have the color, we can click on the lock again right here. And then for the third color, we can just hit the space bar
until we find a good color that will complement each
of these colors as well. Now, one thing to say here is that if you're not a designer and you don't really have
a good eye for this stuff, you can just ask a
designer, because later on, the chances are high that
you're gonna hire a designer to create your logo anyway. So you can just send them all the pages that you have looked at of established brands in your niche. And then they should decide on what would be a good
color theme for your brand. Those people are already experienced, but you can also do it yourself like this. Let's say those are our color. So I'm just gonna click on
the lock again right here. Then we can also just click
on Save right here on the top. And you can create an
account here with Coolors, and then you can also save just pellet. You don't even need to
create an account actually. You can just save this URL right here, and then you're gonna
have this color pallet available at any time. And for your designer, you can just simply take
the color code right here. You don't need to send them the link. You can, if you want to. And you can just send
them the code right here. And then they know exactly
what color that is. Now, let's talk about how
to get an awesome logo for your brand. So you have two options, the first one being to
create the logo yourself, and the second one to hire a designer to create the logo for you. Now, the only reason why I would consider
creating the logo myself is either I am a designer myself or my budget is so limited that I just don't have
enough money to get somebody to create the logo for me. I would highly recommend
to spend some money on getting somebody who actually
knows what they're doing to create the logo for you, because it's really not that
expensive as you might think. You can already get a great
logo for like $50 on Fiverr, or you can also find somebody on Upwork who can create an awesome logo for you. So let's get into how to get a designer to create a logo for you. I'm gonna just show you what I would do and how I find those designers. And then I'm gonna show you how to create a very simple logo in Canva if your budget is very limited. So the first place that I would go and look for a logo
designer is fiverr.com. I'm gonna have the link down below in the description as well. This website is kind of based on gigs. So people can post a gig where they say, "I will do X, Y, Z for you." So people say like, "I will create a minimalist logo for you." You can just search their database and then find the people who
can make something for you. This is kind of like a one-time deal. So you're gonna pay a
certain amount of money for whatever you want to have created. So we just come over here and
then just type in logo design. And then you can just
click on Search right here. And then we can already see a lot of gigs about creating a custom logo. Now there's actually over
180,000 search results. So you're definitely gonna
find a designer right here. However, you want to
actually find the best ones for the best price. So a couple of filters that I
would recommend to apply here is to go to Seller Details right here. And then only take the top-rated sellers. That way, you're not going
to need to work with people who don't really have a track record of delivering good quality logos. So we wanna click on Apply right here. And then you can also
decide on your budget if you have a specific budget that you're willing to spend on a logo. You can also go to Logo Options and then decide on what kind
of style you wanna go with, if you wanna go with a vintage
logo, a minimalist logo, and stuff like that. And then you also can sort
the results by Best Selling so then you usually see the
ones that are the most popular here on the top. So then what you wanna do is just go through these gigs right here and look at the designs
that they have already made and look at if this style actually is what you're looking for. So this first one right
here starts at $55, and this is kind of a
minimalistic colorful logo style. This one is more like black and white, also minimalistic style. Then here, this is more fancy. So the ones that are
actually looking good to you, you just wanna open them in a new tab. So let's say this one right
here, maybe this one as well. And let's say this one. So what I do is I usually
open up 10 different designers and then I go through them
individually right here. And then I choose the best
three designers that I find and I send them the same message. So I never buy immediately here through these packages that
you can see right here. I always contact them and tell them exactly what I
want to create the logo for, what colors I wanna have in the logo, and kind of like what
price I'm looking for. Just so before you order anything, you want to get some feedback from them. And immediately you're
gonna notice how much effort they put in that first message. And I usually go for the one
that puts in the most effort. I had the best experience
with people who really I felt like they wanna create
something awesome for me. Then once you open up the gig right here, you can again check out
the pictures right here. And what you also wanna
look at is these packages. So with the logo, you
wanna have the source file and the vector file,
because then eventually you can make changes to
the logo if you want to. So for example, here, the
vector file is not in there, the source file. So we would have to go for the
standard option right here. If you're on a very tight budget, you can also kind of
negotiate with these sellers because they can send you a custom offer. However, these top-rated
sellers, as you can see, this one has 234 orders in queue. So currently this seller is
working with 234 clients. So he probably has many
designers working for this guy or for this girl. So they have enough clients. So they don't really need
to give you a lower price. So I usually don't negotiate with them. However, you can try to do that if you have very tight budget. So in order to get a good logo that you actually are satisfied with, make sure you communicate
exactly what you're looking for with the designer, because
otherwise they have to guess, and then the result matching
up what you expected it to be, the chances are very low. So you wanna send them
examples that you like. You wanna send them the colors
that you wanted to have. If you're not happy, just
send them, please change it, please change this, because the logo that you're
gonna create is very important and you should be happy with it. And you're gonna stick with
that logo for a very long time. So you really wanna make
sure that it's a good one and that it's kind of
aligned with the brand that you wanna build. Another platform you can find
designers on is upwork.com. This is also like a freelancer platform, but it works kind of
differently like Fiverr. So on Fiverr, you can
basically search for gigs. And here, the way it works is
that you basically post a job. So you can post something like, "I'm looking for a designer to create a logo for my e-commerce brand." And then the designers that
are registered here on Upwork can apply for your job
that you have posted. So in your job, you can set your budget. You can say exactly what you want. And then the applicants,
they basically will tell, like they will write a letter saying exactly why they are the
perfect person for this job. You can either pay those
designers per hour, or you can pay them based
on the entire project. I usually use Upwork to
find like virtual assistance that I continually work with, that I basically have on a payroll. And I use Fiverr for
like one-time projects for logo designs and stuff like that. So now, if your budget is really limited and you don't want to pay a
designer to create your logo, you do have the option to
create the logo yourself. And if you don't know how
to use a professional tool like Adobe Illustrator, then I would definitely
recommend to use canva.com. This is really the easiest way how you can make great-looking
designs very quickly. You're gonna find a link to
this one down below as well. So here, just go to canva.com. And then once you logged in, you can just click on
Create a design right here. They already have
pre-made design templates for different kinds of designs. So Instagram posts, flyers,
and stuff like that. So here we wanna just click on Logo. And then on the left side, you have a lot of templates that are already kind of made for you, which you just have to
change a little bit. Let's just go down here and
look at some of the things. So let's just, for example,
take this one right here, then it will basically just load it in your Canvas right here. And you can change all the design. So let's say our brand
name is, I don't know, like SM Survival, or
let's say SH Survival. So now we just put in SH
and then type in Survival. And just like that, we have created a logo
in a couple of seconds. We also can use another design. So maybe let's just take
this one right here. We can just say Survival, of course, just use the brand name for your brand. Then we just have to
make this a bit smaller. It's like really all
this like drag and drop. And then we can just change
this word right here. Let's say OUTDOOR, like this. Just like that, you have created a logo that looks actually amazing. So this would be the way that
I would recommend you do it. Once you have created your logo, you can just click on
Share here on the top and then click on Download. And then you can download it as a SVG file as a PNG file, whatever you need. All right, now let's move on to packaging. Eventually, you're gonna have to decide on how you wanna package your product. Obviously, that depends on what kind of product you're selling. A good thing you can do here is to order the product off your competitor and see exactly what kind
of package they're using. Usually, you can already see
it on the Amazon listing, but it's still a good idea to order your competitor's product, just because then you
can also like test it out and see what the quality is, how they're branding their product. And the goal is to have a better branding, a higher quality product
than your competitor. So definitely do some research about what the best packaging would be for your specific product and think about what would increase the perceived value of
your product the most based on the packaging, because the packaging is
gonna be the first contact of your customer with your product. And you want that experience
to be as good as possible, because this is the first time they decide on if this was a good
purchase or a bad purchase. And they're also gonna judge
the quality of the product based on the packaging that they see. They want the experience to be good, because you want them
to leave a good review compared to a bad review. And the impulse reaction
to leave a bad review probably first starts when they
see a low-quality packaging that doesn't really look like the listing that they saw on Amazon. Now, you also wanna talk to your supplier about what kind of
packaging they can provide. And they should also send
you a layout of the packaging with all the dimensions so
that you can then go to Canva and create your packaging design yourself. Or you can also just send it
to a designer at the layout, and then they can create
the design for you. Now, if you have a limited budget, you can go with a very
minimalistic design, but still like very premium looking. So just put your logo on it basically. But make sure you actually
do a packaging design, because it will increase
the perceived value of your product a lot. For a lot of products, you also wanna make sure to create a detailed instruction
manual for your product, because you don't wanna
have your customers have any question marks when they
try and use your products. So if there's just any
information they need in order to use your product, you definitely want to
create an instruction manual. If you're not sure,
you can also just order your competitor's product and look if they provide
an instruction manual. And if they do, you definitely also wanna
create an instruction manual for your product. You can create that instruction
manual on Canva itself, and also talk to the supplier if they can print your instruction manual and put it in the box. If there's some issues with that, you can also maybe create a QR code and they just put the QR code in the box, and then you have the
instruction manual online. So people can just scan in the QR code, and then on their phone, they're
gonna see the instructions. Now what many Amazon sellers do as well is create a custom product insert where it's just basically
a piece of like a card or a piece of paper
that you put in the box with your product, basically thanking your
customer for the purchase and asking them to leave a review. Now, there's kind of a
big discussion going on of what you can actually
do on your product insert because Amazon obviously has rules, and they're actually not allowing you to collect any like customer data, any content information
on your product insert, but people kind of still do it. So they put like a QR code
or a website on the card that takes them to kind of an opt-in form, where they can give their email and exchange for a free product or kind of another free gift. So a lot of people do it. And the reason why they do it is because you wanna build a
customer list, obviously, because with the customer list, you can then launch new products directly to the customer list. And it's just gonna make
your business a lot easier. Amazon on the other hand
wants to keep their customers on their platform and they wanna keep the customer
information for themselves. So you kind of have to
decide for yourself, if you wanna use the
product insert strategy to build out your customer list. It's definitely very valuable
to have a customer list. However, this strategy is kind of risky because at least to my understanding, it is against Amazon's terms of service to collect contact information
from your product insert. However, I still see many people doing it. Now, what you absolutely cannot
do on your product insert is ask for a positive review. So you can ask for a review in general, but you cannot ask for a positive review. And the other thing you cannot
do is incentivize reviews with maybe a free product. So you cannot say review our product and then you get another free product or you get like a discount
or something like that. So you can ask for review,
but just not incentivize it. And again, the website that I recommend to create these product
inserts is canva.com. All right, so in phase four, we're gonna go through step by step, how to create a high-quality
product listing on Amazon that will be optimized
for a specific keyword so people can actually find your product. And then it will also
communicate to the customer that this is the exact product
that they were looking for. So let's get started. Let's start by looking at
the most important elements that go into a product listing on Amazon. So let's start with the product title. In your product title, you wanna make sure to include
the most relevant keywords for your product, because only if you
include those keywords, then the Amazon algorithm will know what keywords to rank your product for. Otherwise your customers will not be able to find your product on Amazon. And in the next step, I'm gonna show you exactly
how to find those keywords for your specific product. So let's move on to the
price of the product, which is just below the
title and the rating. So the best way to find out the best price to sell your product
for is by testing prices and then looking at how
many sales you're getting. So you're gonna start with a launch price. And then once your product starts ranking, you're gonna slowly increase your price. And you're gonna look exactly at what is happening to your sales. So you're gonna track
everything that happens once you have changed the price. And then eventually you're
gonna find the best price to sell your product for. Now sometimes to even get more sales, if you increase the price, because having a higher price also adds to the perceived value of your product. Then we also have our product images. So you're gonna have a main
image for your product, which is just gonna be your
product on a white background. And there are specific rules of things that we can and cannot
do on this first image, which we're gonna look
at in a moment here. And then you're also gonna
have secondary images where it can kind of
showcase the main benefits, the key features, and just show your product
being used as well. So the main thing you
want to consider here is that you want to have high quality images, and you also want your
images to communicate to your customer, the main benefits and key
features of your product. Then we also have the variants right here. So if you have multiple variants, you can also set those later on when we're gonna create the listing. And then we have the
bullet points right here. So in order to write great bullet points, you're gonna have to know
your customer in and out. So you're gonna have to do
some research and know exactly what the customers are
actually looking for. What are the pain points
of those customers? What's the actually
problem they want to solve with this product? And what are their objections why they might not buy your product? And what you wanna do is you
wanna address all those things in your bullet points so that when somebody goes
through your product listing and reads the bullet points, they feel exactly that this product is exactly what they were looking for because it solves all the
problems that they have. It actually says that
in the bullet points, and it also kills all the objections, why they might not buy your product. And we're gonna look at one of
these bullet points later on and look exactly how that can be done. Then we can also scroll down. And then we are gonna find a
product description right here. Now, here for this specific product, they have a product
description with images. And you're not gonna be able to put images in your product description
when you start out on Amazon, because you don't have a
registered brand on Amazon yet. So later on, you're gonna wanna fight a
trademark for your brand. And then you can do brand
registry for your account. And then you're also gonna
be able to put images in your product description, and then you should absolutely do it. However, in the beginning, you're just gonna be able to put text in your product description. This is something it could look like. So it's basically just gonna be text. And what you wanna do here is just reiterate all the key
benefits, the features, the objections, and all that stuff that we talked about before
with the bullet points. You wanna reiterate them here
in a product description. And you also wanna make
sure it's very easy to read, which we're gonna look at how
to do that just in a moment. Now, before we start and
create our listing on Amazon, we need to do some keyword research to find all the most relevant keywords that we want to rank
our product listing for. So those would be the things that people type in the Search bar and then optimally, when our product is
ranked for those keywords, then our product will
show up on the first page so people can actually
click on our listing and buy our product. So the best tool you can use
to find those specific keywords is Jungle Scouts. You're gonna find a discount
link for this tool down below in the description. So once you're logged into
your Jungle Scout account, you wanna come over here to the left side and go to Keywords, and then click on Keyword Scout. And now the way we're
gonna find our keywords that we wanna rank for is we're gonna use the
data of our competitors, which are already selling the product that we wanna sell as well. So the Amazon algorithm has
already kind of figured out what would be the best keywords
to rank those products for so that those people are actually buying that specific product. So what we're gonna do is
we're gonna go over to Amazon and then we're gonna
type in the search bar, the keyword where our product
is the main one that shows up. So for my product here, for the video, Survival Settlers Tool is a keyword where mainly my product will show up. So I'm just gonna click
on Search right here and then see if this is actually true. So here we can see, this is the main product that people are actually wanting to buy when they type in that specific product. Once we have confirmed that, we're gonna go to our Jungle
Scout extension of our browser by going to the top right, clicking on the extension. And then Jungle Scout
will load all the data of all the products
here on the first page. So we're basically doing the same thing as we did when we have
done the product research and analyzed the market
for a specific product. Now, once the results are loaded, you can just increase the
size of this a little. And then you wanna sort all
the results by rank right here. So make sure the lowest
rank is at the top. And if you're not gonna
find a rank right here, you can just delete the product. And then you wanna delete all the products that aren't actually
your product right here to find your main three
competitors right here. So those are my main three
competitors right now. So what I'm gonna do here is
just copy the ASIN right here, which is the identifier
number for the Amazon product. And I'm gonna go over to Jungle Scout and paste in the ASIN right here. I'm also gonna do that for my secondary competitor right here, and also for the third one. So let's go back here and
copy this one as well, and then paste it in here. And then once I've done that, I'm just gonna click on Search. And then Jungle Scout will generate the main keywords for me. Now what you first wanna do is make sure everything is sorted
by search volume right here, which is already done by default. And then you wanna manually go through each of these keywords
that you can find here. So as you can see, we have two full pages of keywords. And you wanna make sure
to go through all of them. Now this is gonna take some time, but it's definitely worth it because then we're not
gonna miss any keywords that we might get sales from. So let's first look at
this first one here, which is survival. Now, before you put this
keyword on your list, you wanna make sure to click
on this Amazon icon right here and then look at what actually comes up when people type in survival. So here we can see it's
not really our product. It's not really the main
one that comes up first. So I wouldn't put this
keyword on my list yet. Then we're just gonna
go on backpacking gear, we do the same thing. Hand drill, we do the same thing. We are only gonna put on the products that we really are confident in that this is relevant for our product. So here, hand drill, you might think that this
would be a good keyword for our specific product. But as we can see, our product is not really coming
up here on the first page. So we're not gonna put that on our list. So let's move on here. Let's go to bushcraft gear as well. Let's check out this one, sponsored posts. So for bushcraft gear, it seems to be like this
is the top-ranking product. So bushcraft gear would
be definitely a keyword that I want to have on my list. So what I'm gonna do is
just tick this box here, left to this keyword. And then I'm gonna move on
to all the other keywords. You can also click on hand auger. So again, you wanna go
through each of them and just check on if they
are actually relevant. So hand auger is definitely
a good keyword as well. So then I'm gonna just tick this as well. And every keyword that you
basically tick the box for, you can then later on
save in a keyword list. So let's say we have just gone through all of these keywords right here. Then what we wanna do is go to the Add Keyword to
List button right here, and then click on Create New List. And then you can save all your
keywords in a specific list. So I've already done
that for all the keywords for this specific product. So once we've done that, we can go to Keyword Lists right here. And then we can see all the
keyword lists here on the top. So I think this one was
actually the most recent one. So then I have just
saved all of my keywords here in this specific list. So these are all the main keywords that we want to target
with our Amazon listing, by putting them in our product title, in our product bullet points, and also in our product description. Now, before we can start
creating our listing and actually sell our product on Amazon, we're gonna need to create
our Amazon seller account. If you've ever bought anything on Amazon, you'll probably already
have a buyer account, but the Amazon seller account, which we need to sell products on Amazon, is actually totally separate
from your buyer's account. So you're gonna need to sign up for a seller account specifically. So there's two different plans for the Amazon seller account. There's the Individual plan
and the Professional plan. With the individual plan, you're gonna pay for each
product that you sell. So whenever you sell a product, you're gonna need to pay a fee of $0.99 for every product sold. And then there's also
the Professional plan where there's no additional
fee for every product sold, but there's a monthly fee of $39.99. So obviously the more you sell, the more it makes sense to
go for the Professional plan. So I actually started with
the Professional plan, but you can totally just sign
up for an Individual plan. And then once you notice
that you sell more units, you can upgrade to the Professional plan. And you can also look through
these plans right here. And you can see you have more features with the Professional plan as well. But if you have a limited budget, you can also definitely start
with the Individual plan. So to sign up for your
Amazon seller account, you want to come over to
sellercentral.amazon.com and then simply click
on Sign up right here. Then here, we're gonna click
on Create your Amazon account. And then here, you just wanna
fill out all the fields. So make sure you actually
type in your actual name as it says on your ID card or passport, because later on everything
that you provide here, all the information is gonna be verified. So you're not gonna get away with kind of making something up here while signing up for your
Amazon seller account. Then you're gonna have to
verify your email address. So just go to your inbox and
get the one-time password. Type it in here. Then on the next step, you
can get some information. So what you'll need is a valid government issued ID or passport, a recent bank account or
credit card statement, a chargeable credit
card, and a mobile phone. So it's very important that, again, you type in all the correct information as it says exactly on
your ID or a passport. And then also the credit card statement or the bank statement has
to be in the same name as the name that you actually
type in here for the sign up or the company that you type in here. So let's move on here. Then you gotta select
your business country. So business location. So this would just be the location where your business is registered, or if you're just individual selling, this is where you live. Then you want to type
in your business type. So if you don't already have a business, then you can totally just
say, None, I'm an individual. But if you already have a business, then you probably wanna choose
the Privately-owned business. Then on the next step, you have to type in your business name. Now, again, it's very important that you actually type
in the business name as it says on your business
bank account statement. Otherwise, they will reject
your Amazon seller account. Then you just type in all
your business information, the address, and all stuff
like that, phone number. Again, make sure it's
your correct phone number. And then again, the contact information. So this would be your information. Then on the next step, you're gonna have to type in
your credit card information, because like we've seen, there are plans and
you're gonna be charged for having an Amazon seller account. So you just wanna type in that. And then you can type in your store name. So here it's not really important, what you type in, you can
change that name later on. So just type in something
that would make sense for you. Now, then you have to answer the question. Do you have Universal Product Codes, UPCs, for all your products? Here, you want to type in yes. And we're gonna look at
how to get these UPCs in the next step. And then, are you the
manufacturer or brand owner? Here, you also want to just select yes. And then do you own a
government-registered trademark for the branded products
you want to sell on Amazon? Now, if you do, you can just tick yes, but 99% of you watching this probably don't have a
registered trademark yet. So you can just select no right here. Then in the next step, you're just gonna have to
verify all the information that you have given here. So you're gonna have to
upload a national ID document, front and the backside. So we wanna make sure that
it's actually like readable, so it's high quality. And then you also have to
upload a proof of address. So this would be your
bank account statement or your credit card statement. Now, the first time I've done this, I actually just uploaded a PDF document that I've downloaded from
my online banking account. And they didn't actually accept this. If it's actually just
electronic or digital, you're gonna have to print it. And then you're gonna have to
use your phone to do a scan or a photo of this bank account statement, and then give it to them like that. That's the way it worked for me. And then also to verify your identity, they want to have a call with you. You just wanna select
Schedule a Video Call. And then you see all
the dates and times here where you can actually get on that call. And on that call, the person
that will talk to you is just gonna be like a three-minute call. They just wanna see your face and your actual government
ID card in your hand. You have to kind of show them
that it's not a fake one. Apparently, they say you
also might have to show your bank statement. I didn't have to do that. So I don't know, something they need to do to avoid illegitimate sellers on Amazon. And then also you're gonna
get a letter from Amazon with a code to activate
your Amazon seller account. So they want to prove
that you actually live where you have said that you live. So they're gonna send
a code to that address. And then a couple of days
later, you're gonna get that. You're gonna log into your
Amazon seller account. You're gonna type that code in and activate your seller
account like that. After you had the call with
the representative of Amazon and after you've entered that
code to activate your account, then you're gonna be ready to
create your product listing. The last thing we need to do before we can create our Amazon listing is we need to get a UPC or EAN barcode. So these barcodes are just
like unique identifier numbers for pretty much every product that is sold in retail around the world. And Amazon requires you
to have that barcode before you can list your product. So if you're gonna sell
in the US or in Canada, then you're gonna need a
Universal Product Code, which is the UPC code, or if you're gonna sell in Europe, you're gonna need to use an EAN number, which is European Article Number. And now I'm gonna show you exactly how to get those barcodes. The official site which gives out those barcodes is gs1.org. There's also reseller sites
like nationwidebarcode.com. And you're gonna get the
barcodes there a bit cheaper, but the official site is GS1. And that's also what Amazon recommends where you get your barcodes from. And now you can actually get
just a single barcode on GS1. It used to be that you
can only get like bundles, which would be a lot very expensive. That's why a lot of people got barcodes from reseller sites. But now you can get a
barcode for like $30. So I would definitely recommend to go through this site right here. So just go to gs1.org. And then on the top, you can
click on Get your barcodes. And then here you wanna
select the location that you wanna sell in. So if you select any
location that is in Europe, you're gonna get redirected to the page where you can get your EAN barcode. But let's just get a UPC barcode for now. So I'm gonna click on United States because that's where I
wanna sell that product. So I'm gonna click on Get
a barcode/GTIN number. Then we get to this side right here. And you can read through this. And what it mainly says is that, you need for every size, for
every variant of your product, you're gonna need a separate barcode. So here is an example. If you have three sizes, three colors, three styles, three packages, then you're gonna need 81 barcodes for each one of these variants. So this is just something to keep in mind. But if you have watched a
product research section, you've probably chosen a product
with not too many variants. So you're probably just gonna
need one or two barcodes. So here we can just scroll
down, read all the information. And here you can either
get a prefix pricing where you can get a bundle where you have to pay an initial fee, and then there's an annual renewal fee. But you can also just get one barcode where there's no annual renewal fee. So let's scroll down here
and click on Get a GTIN. And then here, as we can see, we're gonna have to pay
$30 for our barcode. So the next step would be to type in your brand name right here. And here, you wanna make sure to type in the actual brand name that you're gonna use
to sell your product for and not your company name,
if that is different. So let's say my company name would be Metics Adventurous, LLC, but I'm gonna sell my product under the brand name, WildGator. Then I wanna type in WildGator right here. So I'm gonna type that in right here. And then we also have product description. So just type in what your product is. You can also go to the question mark here. And then they say exactly what the product name should look like. So I'm just gonna type in Auger Wrench, just something very generic. Click on Add to Cart. And then if you need another barcode, just do the same thing again
and add it to the cart. So here, I'm just gonna click on Checkout. And then, here, we're gonna need to create our GS1 accounts. I'm gonna click on Continue as New. Here, you just wanna type
in all your information. Now, one thing I wanna
mention here is that probably a lot of people
watching this video don't really have a
company registered yet. So under Company Name, you can use a DBA name,
so a Doing Business As, and this would be the brand name that you're gonna sell your product with. So in this case, this would be WildGator. So you can just type in your brand name. And you can say you're
doing business as WildGator. And you can set up your account like this. And then once you complete
this and confirm your order, you're gonna get your UPC or EAN barcode, and you're ready to create
your Amazon listing. All right, so let's start
creating our Amazon listing. So the first step is to log into your Amazon
Seller Central account. Once you're logged in, you want to go to Inventory
right here on the top and then click on Manage Inventory. Right here, you can see you don't have any products listed yet. So what we're gonna do is we're gonna click on Add
a product right here. And then we're gonna click on I'm adding a product not sold on Amazon. And now the first thing
we need to do is decide on what kind of category your
product should be listed in on Amazon. Sometimes it can be hard
to find your category. So the easiest way to find it would be to go to your competitors and look at where they have
listed their products in. So let's go to one of our
competitors right here. And then we can simply scroll down. And here we can see, they have put it in the
Adjustable Wrenches category in the top-level category,
Tools and Home Improvement. So what I would do is just copy the Adjustable
Wrenches keyword right here. Then we're gonna go back here and just paste it in the
Search bar for the category. Click on Search. And then we can see
three different options, how we can put them in the
Adjustable Wrenches category. So the first one would be
Tools and Home Improvement, Power and Hand Tools, Hand tools, Wrenches, Adjustable Wrenches. I think this one pretty
much makes a lot of sense. Then we can also go through Automotive, which doesn't make sense, so
I'm not gonna choose this one, or Industrial and Scientific. So the best main category I
would think for this product is Tools and Home Improvement. So I'm gonna choose the
first one right here and click on Select. And now the first thing we wanna do is make sure we see all the options. So we're gonna go to more
attributes right here and make sure this is turned on. And then we can see here, we have a lot more
options for our product. And now let's go through each
tab here from top to bottom and enter all the details of our product. Now Variations, does your
product have any variations? In my case, I don't have variations. So I'm just gonna leave it at No. And then here, we're gonna
have to type in our UPC code or EAN number that we have
gotten before from GS1. So you can just put that in right here and then also select what
kind of code that is. So in my case, this would be a UPC code. And then we can move
on to the product name. So just to recap, this right here is the product name or product title that
you're gonna have to put in this field. So let's look at how to
create our product title. A good structure for your
product title would be to start off with your brand name and then follow it up
with your product name, including your main keywords
that we have found before using Jungle Scout. And then also add some
key features and benefits, also including as many
keywords as possible. Then you can also use some
words like some copywriting to make it easy to read and also look good for your customers. Before we create our title, we wanna get our main keywords from our Jungle Scout Keyword List that we have found before. So let's go over to Jungle Scout, go to Keywords, Keyword Lists. And then look for the keyword
list that you have created for this specific product. Now here, you can see
those are all the keywords that I have found for
this specific product. Now, what we wanna do is look at the main keywords right here, note them down in a list, and then this keyword list, we're gonna use to create our title. So here you can see, I filtered out the most important
keywords for this product, which is bushcraft, gear, hand,
auger, survival, and so on. And then I came up with
this title right here. So I'm gonna start off
with the brand name, which I have just named
WildGator, as an example. Then I follow up with the product name. So Bushcraft Hand Auger Wrench. And as you can see, each of those words is
actually one of the keywords that we want to target, that we have found before
using Jungle Scout. And then I'm following it up
with Ultimate Settlers Tool. So ultimate was just a
word that I included here to make it look better. And then settlers tools also
in our keyword list up here, then we have manual hand drill,
which is also just a keyword that people are looking for, then essential frontier survival gear. Essential is just something
to make it look better. Then frontier survival gear. These are all keywords. And then we also have some
features and benefits. Now I didn't find a lot of
like features and benefits specifically for this product, but one that I found makes sense because people are varied that
it will break very quickly is that I looked at what
a good product is made of. And that would be like
strong high carbon steel. So this would just be a
title that is optimized for all these keywords that
you can see up top here. And I also used these
dashes to kind of separate each of the main phrases here so it's easier to read for the customer. So it doesn't look like you just stuff all the
keywords in your title. So then once we have
created our optimized title, we're just gonna copy it and paste it into the product name field, right here. Then under Brand Name, you can just type in the brand name that you have decided on. So as an example, I'm just gonna type in
WildGator right here. And then under Manufacturer, you can also actually
just use your brand name. So I'm just gonna copy and paste it in. Then the Unit Count, so how
many units is in your box? For me, it's just gonna be one. So I'm just gonna type in one right here. And then you can just continue down here and fill out all the details
of your specific product, like sizes, colors, and so on. And once you've done that, we're gonna move on to the next tab, which is Variations right here. If your product has variations, you just select the type
of variation right here, and then type in all the details. Now my product doesn't
have any variations. So I can actually just
move on to the next tab, which is the Offer. Here, we can set the price that we wanna sell our product for. Now you can always change
the price later on. So if you don't know what to put in here, just put in something that
kind of looks right for you. And you can always come back
here and change this later on before you actually launch the product. However, a good strategy
to price your product in the beginning is to
price it a bit lower than what you actually
want to shoot for later on when you actually have some reviews and some social proof for your product. So you can go to your Amazon
FBA Profit Calculator, which again is a free
tool from Ecom Freedom, which you're gonna find down
below in the description. You just type in all
the costs for producing and sourcing your product. And if you've done that, you're gonna see your
profit margin right here. And what you can do
now is just play around with the selling price down here and look at what the
profit margin is gonna be. And a good profit margin to shoot for, for your launch is gonna be like 25%, because then you're not
gonna lose as much money for the launch. So here we can, for example, just try like 26.99. You can type that in here. And then go up and look at what the
profit margin is gonna be. So we're gonna have a 26% profit margin if we're able to sell
the product at $26.99. So again, this would
just be our launch price. And eventually down the road, we wanna sell at a higher price
and make a lot more profit. So what we can also do is
look at our competition and look at what they're
selling the product for. So here, these are the
products on the first page. This one is the main competitor, so the top one that comes up when you type in most of the keywords. He's selling at $38. Those guys probably have
a very high profit margin. And eventually we wanna
also get to this price or even higher. However, we're not gonna be
able to sell at this price point because maybe the quality is
just as good or even better. And it looks better even, but
we don't have any reviews yet. So we don't have any social proof, which is really important on Amazon. And then the second
one is sold for $29.99, but they don't really
have branded the product. So our product is gonna look a lot better than this one right here, because they don't even
have a logo on the product. Then the third one as well,
they don't have a logo. They're selling for $25.99. So what we can do here
is position ourselves somewhere in between the
second and the third competitor at the price point of,
let's say, like $27.99. So we're a bit cheaper than
this product right here. They have 36 positive reviews, but our product is gonna
look a lot more high quality because we have actually
branded the product. So what we can do is
just price it at $27.99 for the launch of the product. And then later on, when we
get some initial reviews, we can increase the price and make sure we increase
the profit margin as well. So I would actually go ahead and type in the price right here, 27.99, which I'm gonna use for the
launch price for this product. What you could also do is
set your standard price as a higher price, and then enter a sales price right here, which then the standard
price will be crossed out. And it will show like
there's a discount going on where you can get the
product actually cheaper. So you can do that if you want to. Then we can come down here. And at the Quantity, we
sell one of the product. So we're gonna type in one. Then the Condition is gonna be new. And then we're gonna move
on Max Order Quantity. We're just gonna leave that stuff empty. What you can also do is
you can offer a gift wrap so people can decide on if they want to gift wrap the
product for an additional fee. And this is actually a way
you can make some extra profit by not doing any extra work because the work is gonna
be done all by Amazon. So I'm gonna select yes right here. And then under Fulfillment Channel, we're gonna select Amazon will ship and provide customer service, because we're gonna be doing Amazon FBA, which means that Amazon
will deliver the products. We'll just make sure it will be sent into the Amazon warehouse. And if you actually take the first one, I will ship the item myself. Then you will just sell through Amazon, but then you have to
physically ship the product to the customer. So this is a Amazon FBA tutorial. So obviously we are gonna take the Amazon will ship and
provide customer service, right? And then we can go to
the next tab right here, which is Compliance. Most of the information that
you're gonna type in here is gonna be very specific to your product. So I'm not gonna go
through that in detail. Most of the fields, you're probably gonna leave empty anyway. And if you have any questions, just talk to your supplier and they're gonna tell
you what the details are for your specific product. So let's move on to Images. Now for your main product image, which is gonna be the first one that you upload for your product, you're gonna have to adhere to some rules. So the first one is that
your main product has to be on a white background and it has to fill minimum
of 85% of the image. It also should only show
the product for sale. So what comes in the box and not anything else that
is not actually delivered when customers order your product. Then the product needs
to be fully in frame and it needs to be well-lit
with realistic colors. And you also can't add
any additional logos. So don't add the logo of your brand, unless it's like on the product itself. And obviously you're just
showcasing the product. And you can also not
add any text or graphics additionally on the image. Sometimes in Amazon, you're gonna see people are doing that, but eventually they're
gonna be taken down. So you definitely wanna
not break any rules when it comes to the
images here on Amazon. Another thing that is important to have a actual high-quality image. So make sure your image
is 2,000 by 2,000 pixels. And that way people can
actually zoom in the picture by hovering over the picture. The minimum would be 1,000 by 1,000, but you want to go for 2,000 by 2,000 so people can actually zoom in and see details of your product. Then after the first image, there's gonna be like secondary images where it can showcase the features and benefits of your product, show it from different angles, and show some lifestyle images of people actually using the product and like them being happy with the product and stuff like that. Now the key thing here is
to make it high quality and just look at the overall perception of what your listing looks
like with your images. Because if the images are bad quality, then nobody is gonna buy your product. So when we look at the top competitor of this specific product, when you hover over the image right here, you can see that you'll see a zoomed-in version of the image, which is only possible if you
have a high-quality image, which is 2,000 by 2,000 pixels. So that's definitely important. So on the main image right here, you can see they have just the product on a white background, which is required. And you can also see the logo very well. And even on the case, they have the logo. So the branding, pretty good here, especially compared to
the other competitors for this product market. Then for the second image, they have this just case,
the product in the case, from different angles. Then they also have an image
of the product being used. And here they even have
somebody using the product. Now, this person really looks
like a potential customer. So just by seeing that image, the potential customer
probably can relate pretty well to this image right here, which increases the likelihood of them actually buying the product. So if you use people
in your product images, make sure it's relatable to the customer. Then you have some more images
of the product being used, another image without the case. And then you also have two videos. So at some point, you
wanna register a trademark for your brand. And that will enable you to
put a video in your listing. For now, you're not
gonna be able to do that. But once you can, you
definitely do a video because it really helps people
to see the product in action. And it will basically
help the conversion rate of your Amazon listing. So if you have the budget for it, the best way would definitely be to hire a professional
product photographer because images are so important when it comes to selling on Amazon. Now, if you have a limited budget, you can also watch some tutorials on how to take great product photos, and then just take them yourself. But make sure you actually put some effort in creating high-quality photos, because if you have crappy photos, then you can do everything else right. And you're probably
not gonna be successful selling your product on Amazon. So let's move on to the next
tab, which is the Description. So here we can put in our bullet points and also our product description. So just to recap, our bullet points is what
you can see right here. And then the product description, we're gonna have to scroll down. And here we can see the
product description. Now, a couple of things to consider when writing your bullet points is that you also wanna
include relevant keywords, like the ones that we
have found for our product in your bullet points, because this will help
you rank your product for those specific keywords. You also wanna focus on your key benefits and also features of your product. And by doing that, you also wanna address the pain points that your customers have and also kill any objections why your customers
wouldn't buy the product. So in order to be able to do that, you're gonna have to know your
customer as well as possible. Optimally, you would
be your main customer. So if you would be a person
who would buy that product, you definitely have an advantage. You wanna definitely read
as many reviews as possible because their people always communicate what they are actually
looking for in the product and what they were disappointed of. Then you also wanna join forums of people who are in this specific niche and also just talk to the customers that would buy that product. And just by doing that, you're gonna get to know exactly what those customers are
actually looking for. And you can communicate
that in your bullet points. So let's look at this product
listing as an example, and let's see if we can
find some strategies that we have just talked
about in those bullet points. So it starts off with Upgraded
r3 Powerful Massage Gun. So powerful massage gun is
probably one of the main keywords that they're trying to
rank this product for. We are dedicated to
offering a more exquisite and intense sports muscle massage or gun. This muscle fascia gun is
designed with premium metal, so premium metal housing and
super powerful brushless motor, delivering high penetration. So these are probably topics that they realized the
customers care about. So they are including this
in their bullet points. Convenient USB-Type c charging
massage gun deep tissue. So here again, massage gun
deep tissue is most likely a very good keyword that they're trying to
rank this product for. And then one of the objections is probably people not knowing if
they can travel with it. So they include no worry about charging when you travel with it
in different countries. Deep tissue percussion muscle massager, again a keyword. Gun can be charged by
USB Type-C with (murmurs) and can be charged with power bank too. So probably, these people
are asking themselves, can I use this while traveling? And then they read,
okay, I can charge this using USB Type-C. I can charge this using a power bank. So this is probably just
killing an objection why they wouldn't buy the product. Ultra-portable and Silent
Percussion Massager. Silent is probably also
something they're worried about. Like, is this thing gonna be very loud? And then Massager for Athletes. The key demographic here for this product is probably athletes. And then when you read
this, this is for athletes, then you're probably gonna be
wanting to buy this product because you can see, this is
exactly for me, the customer. So I think you realize here
what I wanted to show you. So let's move on. So again, take some
time to do some research about what would be good topics to talk about in your bullet points, write them out, and then you're gonna put them in here. So here, this is the first one. Then you can just add more and just add a couple of bullet points for your product listing. Now, the next thing I'm gonna look at is your product description. The strategy for your product description is basically gonna be the same
as for your bullet points. So you wanna include relevant keywords. You wanna reaffirm all the
things you talked about in the bullet points, and you wanna address
objections and pain points of your customers. And like I've said before, when your brand is registered on Amazon, you're gonna be able to use images in your product descriptions, just like they have done right here. But in the beginning, you're
only gonna be able to use text. However, you wanna make sure that that text is actually easily readable. So you wanna use bold
titles and use paragraphs and all that good stuff. So here's an example of
this seller right here. They have just put a block of text, which is not really easily readable. Now to make our description
look nice and easily readable, we're gonna need to put that
in here in an HTML format. So we're gonna go to a
text to HTML converter. I'm using this one from SellerApp.com. You're gonna find the link to this one down below in the description. So you just wanna write
out your description, make sure it's perfectly optimized. Then you wanna paste it in here. And then you can do all the formatting in this field right here. So let's say we're gonna
do a paragraph right here. This one, we're gonna make bold. Then we can also use some words and make them italic as well. We can also add some
bullet points right here or some numbers. Let's maybe add some bullet points. So I'm just gonna add some
random stuff right here. And then once you have created and formatted your description, you can simply just copy
the HTML code right here by clicking on Copy HTML Code. And then you go back
to your Amazon account. And you just paste that in right here. Now it looks pretty weird right here, but later on in the actual listing, it's gonna look exactly
like this one right here. So let's move on to keywords. And here under Search Terms, you just wanna type in
all of the main keywords that you wanna rank your product for. So just go to your Jungle Scout account, look at your Keyword List
and take out the main words. And then you can just
paste it in right here. And that's basically all you need to do. Then we're gonna click on
Save and finish right here. And then as you can see here,
your listing is being created. The process can take up to 30 minutes. So just take a break,
come back in 50 minutes. And then you can check out how your listing looks like on Amazon. Now I've refreshed the
page after like two minutes and then under Inventory,
Manage Inventory, you should find your listing. And then when you click on
your listing right here, you can see exactly how it
will look like on Amazon. So you can check out the
description right here, your bullet points, and
also the title and pictures. Now the listing will
not be visible on Amazon for your customers until your product arrive
in the Amazon warehouse. So don't worry. Nobody's gonna see your listing yet until you actually have inventory. Phase five, Shipping. So in this phase, you're gonna learn
everything you need to know to place your first inventory
order with your supplier and how to ship your
products from your supplier to the Amazon warehouse. so let's get started. Let's first look at the two main ways how you can ship your products to Amazon if your supplier is overseas. So you can either go with air
shipping or with sea shipping. Now both of these options have their advantages and disadvantages. So let's quickly look at what they are. In terms of the shipping
time, for air shipping, it's gonna be around 5 to 14 days. And for sea shipping, it's
gonna be like 30 to 60 days. And in some extreme cases,
it's even gonna be longer. For example, if one port is suggested, then you can look at
like 120 days sometimes until your product finally
arrives in the Amazon warehouse, especially in the last couple of years with the entire world
situation that was going on. The shipping times were
rather on the longer side compared to the shorter side. In terms of shipping cost, it's gonna be a lot more
expensive doing air shipping compared to sea shipping. So usually you're gonna look at around a three times higher price to ship your products by air. Now the complexity is a lot
lower if you do air shipping compared to sea shipping. However, if you do sea shipping and you need to organize it yourself, then you definitely wanna
hire a freight forwarder, which I'm gonna show you
exactly how to find one. And then this company will
arrange everything for you and will just manage the
entire process for you. And they have all the experience. So you don't really need to worry about the complexity too much
if you go with sea shipping. Now, if the products that you
wanna ship are very heavy, then it's definitely recommended
to go with sea shipping because the cost obviously
is just gonna be a lot lower compared to air shipping. And if you have big inventory orders, then usually it's also the better way to go for sea shipping. And for very light and small items, it might make a lot of sense to actually go with air shipping, just because of how much
quicker the units will arrive in the warehouse. Sometimes if your products are very light, if the shipment is light, then the price difference
isn't even that much. So then you might actually
want to go with air shipping. So for most of you watching this video, you're probably gonna go with sea shipping just because of how much
cheaper it actually is to ship your products. However, in some cases,
it actually makes sense to go with air shipping, even though it is much more expensive. So for instance, if you already have a
product selling on Amazon and you notice that you're gonna sell a lot more units per day
than you initially expected, and you're gonna realize that
you're gonna be out of stock for like one to two months. If you decide to go with sea shipping, then it probably makes sense
to ship your products by air, because then you're gonna be
back in stock a lot quicker and you're not gonna
lose out on the profit that you would've lost out on if you would've to wait
for the sea shipping to arrive in the Amazon warehouse. Now let's talk about
ordering your first inventory from your supplier. The first thing you wanna make sure is that you've already
created your Amazon listing and leave it there for a couple of days just so you know that your
product is not gonna trigger any restrictions that you're
gonna have to deal with before you want to order
your first inventory. Then also before paying your supplier through Alibaba Trade Assurance, you wanna make sure that all
the details of the order are in the chat in the Alibaba system. Otherwise, if something happens
and there's any problem, then you're not gonna
be able to get a refund if all the details are not on the Alibaba official
communication system. And then usually you're gonna have to pay 30% of the order amount upfront. And after the manufacturing is completed and the shipment is ready to go out, you're gonna pay the rest, which is 70%. Sometimes it's also 50/50, kind
of depends on the supplier, but you shouldn't need to
pay more than 50% upfront for your order. Then I would highly recommend to pay through Alibaba Trade Assurance because of that protection. However, if for some reason,
you want to pay through PayPal, then definitely pay
through Goods and Services and not through Friends and Family. Because when you pay
through Goods and Services, you're also gonna be protected as a buyer. And when you pay through
Friends and Family, which does come with lower fees, but then if something happens, then there's no way to
get your money back. Now, a big question is, how many units you should
order for your first inventory? And the optimal amount
of units you should order for your first inventory is so many that you will not run out of stock before your second order
arrives in the Amazon warehouse. So you can use this formula right here to determine how many
units this is gonna be. So it's gonna be the lead time, which is gonna be the time
from when you place your order to the time when the
manufacturing process is finished and the orders are ready to be shipped, plus the shipping time, so the time it takes from your supplier to the Amazon warehouse, plus the decision time, so this is gonna be the time from the time when you launch your product to the time when you wanna decide to place your second
order so you know exactly how many units you should
order for the second inventory. Then you also want to add a
couple of days as a buffer time. And this is gonna give
you a number of days. Then when you multiply
those number of days times the estimated sales per day. So you're gonna need to make an estimation of how many units you
think you can sell per day with this product. You can use Jungle Scouts
to look at your competitors, how many sales they're making per day. And using that data, you
can make an estimation of what you think you're
gonna be able to sell per day. Now, this is just gonna be an estimation. It's not gonna be 100% correct. But it's still better than just guessing. And then the days times
your estimated sales per day is gonna be the order
quantity that would be optimal so that you will not run out of stock. So here's an example. If you're gonna have a
lead time of 20 days, you're gonna add 20 days,
plus 30 days shipping time, plus 20 days decision time,
plus 7 days as a buffer. It's gonna be 77 days. Then the 77 days times 10 sales per day. On average, it's gonna be 770 units. Now, depending on your budget, you're not gonna be
able to order 770 units for this example. So in this case, it would be better to
just order a lower amount and then just use the profits
from your first inventory to then order your second
inventory as quickly as possible if you notice that your
product will work out. And it's not that bad if you're gonna be running out of stock for just a couple of weeks. You're gonna be able to gain
your rank back pretty quickly when you order your second
inventory as fast as possible. And you're just gonna be out
of stock for a couple of weeks. A few terms you wanna be familiar with before starting the shipping
process are EXW and DDP. So you're gonna get a
quote from your supplier. And if that quote is in EXW, what that means is that you're
just gonna pay the supplier for manufacturing the products, and then you are gonna be responsible for getting the products
from the supplier's warehouse to the Amazon warehouse by
using freight forwarder. If you're gonna get a DDP quote, it means that you're
gonna pay the shipping fee to the supplier itself, and then they're gonna be responsible for getting the products
from their warehouse to the Amazon warehouse. So the simpler method would
be to ask for a DDP quote, and then let the supplier
handle the shipping process. However, if you wanna make sure to get the lowest price
possible for the shipping, it's better to ask for an EXW quote and then look for a good freight forwarder and arrange the shipping process using that freight forwarder because usually the quote that
you get from your supplier is a bit higher than what you would pay using a freight forwarder. So this is really up to you. If you don't mind managing
your shipping yourself using a freight forwarder,
then go for EXW. But if you want to have
it as simple as possible and you don't mind paying a bit extra, then go with DDP and let the
supplier handle the shipping. So if you're gonna go with EXW, then you're gonna need to
find a freight forwarder, which is gonna manage the
entire shipping process for you from your supplier to Amazon. And the best site to go and look for freight
forwarders is Freightos. This is kind of like a search
engine and comparing website for freight forwarders. So let's go to Freightos and
look for our freight forwarder. You're gonna find a link to Freightos down below in the description. So click on that link and then
it will take you to this site where we're gonna click on
Compare Rates Now, right here. So here first we need to select
the origin of our shipment. So let's click on origin right here. Then the type is probably
the warehouse factory. Then decide on the country
where your shipment comes from. Most likely it's gonna be China. And then you wanna type in
the address of your supplier. So just ask your supplier
what that address is. I'm just gonna type in Shenzhen right here and click on Confirm. And then you have to
decide on the destination where the shipment will go to. So we're gonna go under Type. We're gonna select Fulfillment center. So this is gonna be Amazon warehouses. And the country, obviously
you wanna select the country you're gonna sell your product in. And then on the address, you don't know your exact warehouse yet. Later on when we're gonna
create the shipping plan, we're gonna see exactly what warehouses we need to send our products to. But for now, it doesn't
make a lot of difference in the price. So we're just gonna choose a
random warehouse right here. And then we're gonna click on Confirm. So under Load, we're gonna have to give
some more information about the dimensions and the
weight of what we are shipping. And here we have to decide on between Loose Cargo and Containers. Now, chances are you're not
gonna be ordering so many units that you're gonna be able
to fill an entire container. So we're gonna choose
Loose Cargo right here. then we're gonna select
Calculate by unit type. And our package type, you have the possibility to ship by pallet or by boxes/crates. So you wanna ask your
supplier or freight forwarder, what would be the best option
to ship your products with? I'm gonna go with boxes and
crates for this example. And then we have to type
in the amount of boxes that we are sending. So let's say we are sending 10 boxes. And here we have to type in
the dimensions of those boxes. And you're gonna get all that information from your supplier. So ask your supplier, how many boxes will be
sent out with your product and what are the
dimensions of those boxes? And they wanna make sure that you type it in the
correct unit right here. So if you get it in centimeters, type it in centimeters right here. Then also type in the weight
of each box right here. Once that's done, we're
gonna click on Confirm. Then under Goods, we're gonna have to type in
the value of our shipment. So this is just gonna be the price that you have paid to your supplier for manufacturing the product. So let's just type in $2,500. And then we can also type in when our shipment will be ready. So let's say it's ready within two weeks. Obviously just select whatever it applies to your situation right here. And then we're gonna click on Done and click on this arrow right here. Now you're gonna be prompted to create an account with Freightos. So just create your account right here. And then we're gonna
move on to the next step. Then once you've created your account, you're gonna get to
this screen right here. So for Amazon labeling and palletization, usually you can get your supplier to put all the labels on the boxes. So you can actually turn this off. But make sure you communicate
that with your supplier. And if supplier is not able to do it, you can also have your
freight forwarder do it. And then you obviously wanna
turn this on right here. Then insurance, this is up to you. If you wanna ensure your shipment, I would recommend you do
it just so you're covered. And then for customs, brokerage and bond, you wanna say, yes, here,
I need customs brokerage. That way the freight
forwarder will be able to get your products through customs. And then if you do sea shipping, you're also gonna need a customs bond. So if you do sea shipping, you wanna select yes here as well. If you do air shipping,
then you don't need this. So then we can click on
Confirme Services & Get Results. And then Freightos is gonna generate us the best freight forwarders
for our shipment. So here the best one on the
top ranked by best value is gonna be this one right here, which is gonna be shipped by sea. It's gonna take 54 to 64 days. So this is actually quite long. And it's gonna cost us around $1,500. The second best option here would be the express shipping via air, which is gonna be 7 to 18 days. And it's gonna cost us around $4,000. So as you can see, shipping by air is always
gonna be more expensive than shipping by sea. You can also sort these results here by quickest or by cheapest. And for your first inventory order, you're probably not gonna be
that concerned with speed. So you probably want to go with one of the cheaper
options right here, which is then ocean shipping. So then once you have
decided on your provider, you just wanna click on Select right here. Then we can see a booking
summary where once again we can go over all the details to make sure everything is correct. And then we can click on Confirm & Book Shipment right here. Then here, we're gonna need to
fill in some more information like our company information. We're gonna need to upload
some documents for the shipment and also tell them where
to pick up our shipment and where to drop it off. And then once you
complete all these steps, then they will get in contact with you and start getting your shipments
to the Amazon warehouse. We also wanna let Amazon know that we want to ship our
products to their warehouses. So in our seller account, we're gonna need to
create a shipping plan. And by creating that shipping plan, we're also gonna get our Amazon barcodes and our shipping labels and also the warehouses that we need to send our products to. So to create our shipping plan, we're gonna log into our
Amazon Seller Central account. Then we're gonna go to
Inventory right here. And then we're gonna click
on Manage FBA Shipments. Then here, we're gonna
click on Send to Amazon. Then here we wanna type in the address where our shipment comes from. So this would be the
address of your supplier. And then you wanna choose the marketplace. So if you're gonna sell
it in the United States, then just choose United States right here, or wherever you're selling. Then we're gonna choose the listing, which we're sending a product for. So it's gonna be this one right here. Under Packing details, we have to choose between
Individual Units and Case Packed. So Individual Units,
you would wanna choose if you have multiple different products or skews in one box. But if you only have one
type of product in your box, then you wanna choose Case Packed. So we're gonna click on Create new case packed
template right here. Then here, we wanna decide on a name for this packing template. I'm gonna name it as my product
name, Survival Auger Wrench. And then we're gonna have to decide on how many units come in one box. So I'm just gonna type in 32. So it would be 32 units in one box. Here, we have to type in
the dimensions of one box. So you're gonna get
that from your supplier. And make sure you look
at the units right here. So the dimensions here are an
inch and the weight in pounds, because usually the supplier
in China will give you all the dimensions and the
weight in the metric system. So you're gonna have to convert it into this Imperial system right here. Then here, we have to decide on if we, the seller, are gonna
label the units ourselves, or if you want Amazon to do it. Now, if Amazon does it, they're gonna charge a fee to do it. So usually it's less expensive if you're just gonna have your supplier or your freight forwarder
label the boxes for you. So I'm gonna choose By seller right here and then click on Save. And if you see any errors here, you could just click on
these links up top here and make sure you just
enter all the information that they ask of you. So here they want to know the dimensions of each of the units. So I'm just gonna quickly
type that in here. Then I'm gonna click on Save. And just like that, we
have created our template. And then we wanna make sure
that under Packing details, we actually have the template
we have just created. And then we want to type
in the amount of boxes that we are sending in to Amazon. So let's say we are sending 10 boxes. Now, if you have selected
individual units right here, you're gonna have to type
in the number of units that you're selling into Amazon. So then we're gonna click
on Ready to send right here. And now we're gonna get
our Amazon product barcode. So we're gonna click on Print
all SKU labels right here. Then we're gonna click on Print all. And this will download
a file to your computer where all your labels are gonna be. So when you open up that file, this is what it's gonna look like. These are the barcodes
that you need to put on every single unit that you send into the Amazon warehouse. Now, oftentimes there is a
confusion between the UPC barcode and the FNSKU barcode, which is the one that
we've just generated, which is the Amazon specific barcode. So the UPC barcode, we're
gonna get that from GS1.org. And we just gonna need that one to create our Amazon listing. But once our listing is created and your products are
ready to be sold on Amazon, the only barcode we need
is the FNSKU barcode. So the ones that we have just created, you wanna send those
barcodes to your supplier and then your supplier should
put each of these barcodes on every single unit off your product. So again, take this file
and send it to your supplier and tell your supplier, you should put those
barcodes on each of the units before shipping them to
the Amazon warehouse. Then we're gonna click
on Confirm and continue. Then here we need to select our ship date. This would be the date when the inventory is
handed over to the carrier. So if you don't know the date
yet, just select any date that makes sense. And later on, you can come back and adjust the date right here. Then on the shipping mode, you either have to select SPD or LTL. SPD is just individual boxes
and LTL is boxes on pellets. Now the best way would be to
ask your freight forwarder what you should choose right here. And then under Shipment, you can finally see the Amazon warehouse where you need to ship your products to. So sometimes it's gonna
tell you to ship it to multiple warehouses. Right here, we only have one. so this would be the one warehouse we are gonna ship all of our units to. And then under Select a shipping carrier, you can use the Amazon partnered carrier if that's available. We are gonna just use
our freight forwarders. I'm gonna choose other right here. Then we're gonna click on Accept charges and confirm shipping. And now the last step is
to print our box label. So we're gonna click on Print right here. And now for each box that
we're sending to Amazon, we're gonna get one shipping label. So you wanna take this document
and send it to your supplier or your freight forwarder, whoever will put those
labels on your boxes. So just to make it absolutely clear, the shipping label that
we have just generated, you wanna send that to your supplier or your freight forwarder, and they should put that on every box where all of your units are in, so every cartoon. And the FNSKU barcode that
we have also generated in our shipping plan, you wanna put that on every single unit or your supplier or your freight
forwarder should put that on every single unit before you're gonna send all
that in the Amazon warehouse. So, as an example, if I have
10 cartons with 32 units each in one carton, then I'm gonna have 10 shipping labels, one for each carton, and 320 FNSKU barcodes that I need to put in every single unit. Now, one thing we haven't
talked about yet is quality control. So what I would recommend is to organize a product inspection before your shipment goes out to Amazon, just because you wanna
prevent any negative reviews just because of bad quality
when you launch your product. So the easiest way would be
to hire an inspection company, which is gonna just
check some of the units of your shipment and make sure the
quality is actually good. If you wanna save the cost
of an inspection company, you can also just send the
products to your house first and then inspect them yourself. And you can also put in
all the labels yourself. And then you're gonna send
units from your house to Amazon. Now, if you are not living in the country that you're actually selling in on Amazon, then it's probably gonna be more expensive to ship it to your place
first and then to Amazon. And it's also gonna take a lot of time. So then I would definitely just
hire an inspection company. We'll leave a link to one that I recommend down below in the description. But you definitely wanna do an inspection to make sure the quality
of your products is actually good enough so
you can sell it on Amazon. All right, so let's move on to phase six, which is Product Launch. In this phase, you're gonna learn exactly how to get your first sales and reviews and how to get your product to the first page of search results and get your first organic sale. Now, the main thing we
want to keep in mind with our launch process
is that the main goal is to get our product
ranked on the first page for our main keywords. And it's not the goal to make
as much profit as possible. Then once you notice that
you get more organic sales from your product being
ranked on the first page for your relevant keywords, and you also get some more reviews, that's when you can start
to optimize for profit. But in the beginning,
it's already a success if we're able to break even with our cost, but we're slowly able to rank our product on the first page of search
results for our main keywords. Now, when you first list your product, it will be sitting somewhere on page 10 where you're not gonna
be making any sales. Even though Amazon kind of
gives your product a boost in the beginning, it's not nearly enough to get your product from page 10 to page number 1
where all the sales are made. So what we need to do is to artificially increase
our sales and reviews in the beginning, and also run some Amazon
advertising to our target keywords, to boost our product to the first page. And once our product is
listed on the first page, we will slowly start to
get some organic sales. So just people typing
in our target keyword, and then they see our
product on the first page, and they start buying it. Now, when you actually
have a better listing, better photos, and a better product than most of the other competitors, then your listing will
stay on the first page. And you're gonna be able to
continue making organic sales that you don't really have to pay for. And once this is the case, this would be when the
launch process is over. Now, let's look at a
couple of ranking factors that the Amazon algorithm looks at when deciding where to rank your product. So number one would be
the keyword relevance, meaning your product and
your listing has to be actually relevant to the keyword you wanna rank your product for. Now, because we have optimized our listing for our main keywords, this should already be the case. Then the sales history. So the Amazon algorithm is gonna look at how many sales were you able to make for a specific keyword in the past. Now, when you launch your product, you're not gonna have any sales history. And this is exactly why we need to artificially boost our sales in order to get a sales history and get ranked on the first page. Then you also have CTR,
sessions, and conversion rate. So these are just some metrics of how well your listing is performing. But if you follow to
the Amazon listing phase of this tutorial, you shouldn't have any
problem getting a good CTR and a good conversion rate. Then you should also make sure that your product is in stock. Obviously the Amazon
algorithm is not gonna rank any products that are
actually out of stock. Now, when your product is
out of stock for too long, you're gonna need to do a relaunch, because it's just gonna be
too hard to get your rank back just by getting your
products back in stock. But if your product is
gonna be out of stock just for a few days or a few weeks, then it shouldn't be too
hard to get your rank back on the first page. So the launch process can kind of look like this graph right here. In the beginning, we're gonna
have a lot of boosted sales. And I'm gonna show you exactly
how to boost those sales in the beginning. And then once our product starts ranking because of those sales, then we're also gonna get organic cells. And once you get enough organic sales and the product is consistently ranking for your main keywords, then you can slowly stop
artificially increasing your sales. And that's where the
actual profit is made. That's when your product will
be listed on the first page. And you're gonna be getting organic sales that you don't have to pay for. In terms of the selling price, in the beginning, you
wanna have a launch price, which is a bit lower than what
you actually wanna shoot for once you start getting organic sales. And if you've watched
the Amazon listing part of this tutorial, then you already kind of know what price would be a good
launch price to go for. And then once you start
getting organic sales, you can slowly start
increasing your price, and then look at what the
conversion rate is gonna be, what the sales are gonna be. And just by testing this way, you're gonna finally find the best price to sell your product for so it can make as much profit as possible. Now let's look at a couple of strategies how to get your first sales. Number one would be to get your friends to buy and review your product. Now, this strategy is very
straightforward and hands-on, but it actually does work very well. And it's very powerful. Now, actually it is kind
of against Amazon's rules, but if you do it correctly, then there's really no way
how Amazon can find out that you have initiated those sales. So what you wanna make sure
is to tell your friends to actually type in your main keywords in the search bar of Amazon, and then go through all the pages, look for your product, and then buy your product
going through that way. Because then the Amazon algorithm will see that your product has been bought after a specific keyword has
been typed in the search bar. And that way, Amazon is gonna
rank your product higher for this specific keyword. You also wanna tell your friends or whoever you're telling
to buy your product, to make sure to leave a
review after like a week or two after using the product. And obviously this should
be a five-star review, optimally with pictures, just giving the product
some good initial reviews to give it some initial social proof. And you absolutely need to make sure to make this look as organic as possible so Amazon has no way to figure out that you have initiated
those sales yourself, because actually this is kind
of against Amazon's rules. So for example, you don't
want to tell your flatmates to order your product, because then it will be
sent to your own address. And then Amazon's gonna figure out that you are behind this specific purchase and they might close down your account. And again, this is a great way to get some initial five-star
high quality reviews to get some initial social proof. And the best way would actually be to write the reviews yourself,
make them look natural, and then just send them to your friends and tell them after a couple of days of them buying the product that they should now
post this specific review under the product that they have bought. Another strategy, which
is a bit more advanced, is to use Facebook ads
to create a customer list for your specific product, and then launch your product
to that specific customer list, also giving them a big discount so they can increase the sales
for your specific product. Now, this is kind of an advanced strategy, and you have to know how Facebook ads work in order to make this work. But it is a very powerful strategy if you actually know what you're doing. Another great way to get
some initial sales is to leverage micro influencers. So you'll probably know that
there are multiple influencers which have millions of followers, which actually charge a high price for them promoting your product. But there's also micro influencers who don't have that many followers. And for them, you don't
actually need to pay them to promote your product. All you sometimes need to do is just send them your product for free and just tell them to kind of feature it in one of their stories. And oftentimes, those promotions will get a higher conversion rate than
one of these big influencers, because it's just gonna be more authentic. So you just wanna make a list
of some micro influencers, which don't have so many followers
that they actually charge for a promotion. They're just gonna be happy that they're gonna get a free product. And then you just send them this product. And in return, all they need
to do is just do a story or a post with that product. And just like that, you're gonna get a good reach for people that are gonna see your product and you're gonna get some initial sales. And the main way, how we're gonna boost
our sales is gonna be Amazon PPC Campaigns. PPC stands for pay per click. So we're basically paying
Amazon to show our product at the top of the search
results for specific keywords, and also next to other products that are already getting traffic, so that are already ranked
for specific keywords. And that way, we can also
get some initial sales. We're gonna have to pay for those clicks. But if you set those campaigns upright and optimize them properly, then you're probably
gonna be even profitable with these campaigns. And you want to keep continue
running these campaigns even after your launch is finished, because they're just gonna
make you money anyway. So now let's look at how
to set up our PPC campaign. Now, one thing I wanna mention before we get started
with our campaign is that in order to be able to
use advertising on Amazon, you're gonna need to have a professional seller central account. If you have decided to sign
up for individual account to save some money, now would be the time to switch it over to a professional account so you can actually set
up your PPC campaigns. So once we're logged into
our seller central account, we wanna go over to
advertising here on the top and click on Campaign Manager. Then here you wanna look for a button that says Create campaign. There's three different
types of ads on Amazon. There's the Sponsored
Products, the Sponsored Brands, and the Sponsored Display. So we wanna set up the
sponsored product ads. And what these are, is just
when you type in the keyword here on Amazon, then on the top, you can see
these sponsored product ads. These are the ones we wanna set up. And then also when you click on a product and go to the product listing, when you scroll down, you can
also see some ads right here under products related to this item. These are also sponsors. So we can also use to sponsor product ads to set up these ones right here. So we're gonna click
on Continue right here. Here, first, we have to
give our ad group a name. So I'm just gonna name it like my product, which is Bushcraft Hand Auger Wrench. You can just name it whatever you want. Just make sure it makes sense within your campaign structure. Now, somethings, the layout
here of setting up a campaign will be different in your account, depending on when you watch this. So just try to follow along here because most of the main
items are gonna be the same, but the order sometimes
is kind of different. And then here under Products, we simply want to add the product that this specific campaign is for. So we only have one product right here. So I'm just gonna click on Add. Obviously make sure your
product is actually in stock before setting up your campaign. Then let's move on to targeting. So there's gonna be automatic targeting and manual targeting,
which you can choose from. So if you choose automatic targeting, then the Amazon algorithm
will decide for itself what would be the best target
keywords to show your ads for. It's basically gonna look at your title, bullet points, and description, and then filter out the keywords where they gonna show your ad for. Now, personally, I would set up an automatic targeting campaign and a manual targeting campaign. But if your budget is limited, I'd rather set up a
manual targeting campaign where you're gonna have a lot more control over the targeting. And you can really make
sure that all the keywords or products that are gonna
be targeted with your ads are very relevant to
your specific product. So for this campaign, I'm gonna switch from automatic targeting to manual targeting, and that will give us
a lot more options here for what we want to target with our ads. So with the manual targeting, we can either target specific keywords or we can also target products. So when you target keywords, then you basically decide on what keywords your product should show up for. And then your product will show up here in the sponsored products. If you decide to target specific products like this one, for
example, then your product, your product ad will show up down here in the product related to this item. So you can see these, these ones are sponsored as well. And these ones are targeting this specific product right here. What I would recommend
is to create a campaign for both of these targeting options. So one for keyword targeting
and also for product targeting, and then see which one is
more profitable for you. So let's start with the keyword
targeting option right here and move on to keyword targeting. And as you can see, there are
different keyword match types. There's the broad match, the phrase match, and the exact match. And before we move on here
and decide on the keywords that we want to target, we really need to understand
what those match types mean. So if you go for the exact match, then your ad will show up
for that specific keyword. So the exact keyword, misspellings,
singulars, and plurals. So for example, if you target the keyword,
mummy sleeping bag, then your ad will show up
for mummy sleeping bag, mummy sleeping bags, which is a plural, or mummy sleping bag, which
is just a misspelling. If you also go for the phrase match, then the ad will also show up when your keyword is just within a phrase. So for example, for mummy sleeping bag, it could also show up
when somebody types in three season mummy sleeping
bag, mummy sleeping bag blue, and so on. If you also go for the broad match, then your ad can also show up
for synonyms, abbreviations, acronyms, misspellings and variations, including plurals and stemming. So for the keyword, mummy sleeping bag, your ad could also show
up for sleep bag mummy, mummy style sleeping bag,
sleeping bag, hooded sleeping bag. So the net that you
cast here is a lot wider the higher you go. So for exact match, it's just really that word
that you're targeting, which is very narrow. Then for phrase match, you're gonna have more options. And then for broad, it's
gonna be even wider. Now, when it comes to
deciding what keywords you want to target with your ad, you can look at the
suggested list right here. Here, Amazon kind of
gives you suggestions, what could be good
keywords for you to target? So what you wanna do here, if you decide to go with this option, is to go through these keywords and decide on what would be
the most relevant keywords that actually are relevant
to my specific product. And then you can add those keywords by just clicking on Add right here. You can also decide on what
match type you want to go for. Then those keywords will end up in the right column right here. And here, you can also adjust the bid. So if you wanna make sure that the likelihood is a bit higher, that your product ad
will actually show up, you can actually increase the bid here, just a tiny bit like a couple of cents. Now, the strategy that I use
for finding my main keywords to target is basically the same one as we've used to determine
what kind of keywords you wanna put in our listing. So I'm gonna quickly go
over that method again. So you just want to go to Amazon and type in the most relevant keyword for your specific product. So you can see, in the results, only your type of product will show up. Then you wanna click on
the Jungle Scout extension right here on the top. And that will load all
the products in a list. And again, if you don't already have the Jungle Scout extension, you're gonna find the
discount link down below in the description. Then here, once everything is loaded, we wanna sort the results by the rank. So we're just gonna
click on Rank right here. So the one with the lowest
rank is at the highest. This is usually the one
who makes the most money and is ranked number one
on this specific page. So here you can see, this is the main competitor
for this product. So what I'm gonna do is just
copy the ASIN right here by clicking on this button. Then we're gonna go to
the Jungle Scout platform, go to Keywords, Keyword Scout, and then just gonna paste
the ASIN in right here. I'm gonna do that for two more products. I'm gonna copy this ASIN as well. Again, go to Jungle Scout, paste that in here, and do the same thing again right here for the third competitor and paste that in. Now I can click on Search. And now I can see exactly what keywords those products
are making sales from. And these would likely be the keywords that I should target as well with my ads, because they have already
proven to convert into a sale for my specific product. However, here, what we wanna do is we wanna really just capture the keywords that are most relevant to our product. So you wanna go through
each of those keywords and then click on this
Amazon button right here, open up this in a new tab, and really see if your product
is actually at the main one that comes up for this specific keyword. So for survival gear, this is kind of related to the product that we're selling here, but it's not really too relevant
for this specific keyword. So I probably wouldn't
wanna use this keyword to put my ad on. So I'm gonna go back here. And I'm not gonna select
this specific keyword. So let's go through each of them. Let's for example, let's go for hand auger right here. And here, you can see that this keyword is a lot more relevant. So I'd actually want to use this one and target this one with my advertising. So for all the keywords that
you actually want to target, what you wanna do is you
wanna select them right here. So let's say this one was well. And then we can click
on add to keyword list and we can actually create
a specific keyword list of all the keywords that we
want to target with our ads. Now, if you already have
watched the Amazon listing part of this tutorial, then you should already
have a keyword list for your specific product. And once you have your keyword list, you can just come over to Keywords, click on Keyword List right here. And then you can find all of your keywords in that specific list. So now we can just select all
of these keywords right here. Click on Download CSV file. Then we can open that specific file, copy all of our keywords, and then go back to our Amazon Campaign. And click on Enter List right here. And then just paste all of
our keywords in this list. Click on Add Keywords. And then here it tells us
that 10 of those 60 keywords don't actually have a suggested bid. That usually means that
there's not too much traffic for those specific keywords. So here, what I would do is
just lower the bid slightly. So let's say we are willing to
pay $0.65 for those keywords. And then I'm gonna click
on Add keywords right here. And they will put all of
these specific keywords in our targeting list right here. So here, if you wanna go really narrow and just really target
just those keywords, so the exact match, and maybe also the phrase match, you can just delete all the
broad match keywords right here, if you want to. However, I'll actually
like to keep most of them in right here. And then after a couple of days, I'm gonna see which keywords I show up for with the broad match. And I can put the ones that wouldn't have converted in a sale into the negative keyword
targeting list right here, which we're gonna talk about in a moment. So that's really up to you, how broad you want to go in the beginning. Basically, you're just
gonna have to pay some money to get some data inside of
your campaign right here. And then you can optimize from there. You can change all the
campaign settings later on once the campaign is running. So if you notice that Amazon
is spending too much money, because you have like too many phrase and broad matches inside of this campaign, you can just remove them and just work with the exact matches. So this is exactly how to
target specific keywords with your ads. Now let's also look at product targeting, which we have looked at before. These are the ads that show
up below a specific product, which is probably your competitors. So these ads right here. So when we go back and
change from keyword targeting to product targeting, what we can do right here
is actually add products that are our competitors, where we want to show up next to them so people can actually
decide to go with our product rather than this specific product that they're actually looking at. So what you wanna make sure here is that there's actually a reason to actually go with your product. So one reason might be that you're gonna have
a very similar product, but your price is a bit lower or you actually have a same price point or a higher price point, but your product listing
looks a lot more high quality or just something differentiating you from the listing that
you type in the campaign so that there's actually
a reason for the customer to go for your product
instead of the product that they're looking at currently. So to add the product that
you wanna show up for, you wanna just click on
Individual products right here. And then you wanna create
a list of the products that you wanna show up for. So the way I would do it is just again, go to Amazon, type in your keyword where all of your competitors show up. And then if you wanna show
up next to your competitor, all you need to do is just go to the competitor's
ASIN right here. You can just click on Copy ASIN. And then you just wanna go to enter list and you just paste the ASIN in right here. Now we can also do that
with a couple of other ones. So we can also go for the
second one right here, paste that in right here, and
then maybe take another one. So let's take this one as well
and paste that in right here. And then you can click on Target and you can check out if those are actually
the correct products. So again, in the beginning, you're not really gonna
know what will work for your specific listing. So just gonna have to try
out a few products right here that makes sense for you. And then you're gonna come
back every day to your campaign and you're gonna see what
products are gonna work better. So I wanna increase the
bid for those products. And the ones that aren't really working, you can basically delete or
you can just decrease the bid. One other thing I wanna show you here is, let's, for example, go to
automatic targeting right here. Then when you scroll down to
negative keyword targeting, if you have a manual campaign
targeting specific keywords, and you also have a automatic campaign, you wanna make sure that
you take all the keywords that you're targeting
in your manual campaign and put those in here in
the negative keyword list so the automatic campaign knows that it shouldn't target
those specific keyword. If you don't do this, then your automatic campaign will compete with your manual campaign, which is something you don't want to do. So what we haven't talked
about yet is bidding. And if you see a bid, what that basically means is just how much you're willing
to pay for a single click on your product listing. Now, optimally, you
wanna have your bidding as low as possible. So you're gonna pay as little
as possible for a click. However, this is kind of
working like an auction, so the advertiser who is
willing to pay the most for a click. This is the advertiser who
actually gets the best position for the ads. So we can scroll down here
to campaign bidding strategy. By default, it is set up to dynamic bids. So Amazon is able to increase
your bids and lower your bids, depending on how well
your ad is performing. I would actually change this
to dynamic bids down only. So Amazon will decrease your bids if your conversion rate is not as good. And I would manually increase your bids if you actually find good search terms, which your ad is converting well for. I wouldn't let Amazon do it. So if you select this one right here, then Amazon will do that for you. However, if you choose this, then sometimes you're gonna
find Amazon is gonna spend a lot of money. So I would rather do that myself manually, but just going into the campaign, seeing what works, and then increasing the bids of the terms that actually work well. Then we can move on to
Settings right here. So you wanna give your campaign a name. So again, we can just name it whatever our product is called, or whatever name you want to give it, based on your campaign structure. I'm just gonna name it like this. Then we have a start and an end date. So let's say we wanna start
this campaign tomorrow. And I usually leave the end date blank because I'm gonna check my ads manually. And I'm just gonna turn it off whenever I feel like
the ads are not working. However, if you might
forget to turn off your ads, you can also just set
an end date right here. Then for a daily budget, I
usually set this to $10 to $20. Now I would do like $5 to $10 at least just so you get some clicks and some data. Otherwise, you're probably
not gonna get many sales through your campaign. So then once everything is set up, we can click on Launch
campaign right here. And there we go. Now we have successfully
launched our first campaign for our product. So now we can go to
campaign manager right here. And now here, we can see the campaign
that we have just set up, this one, which is scheduled
to start running tomorrow. You can also see all the information, like how much has been
spent on this campaign, how many orders it has generated, how many sales and the return on ad spent. If you wanna change anything
inside of your campaign or optimize your campaign, you simply click on Bushcraft
Wrench or your campaign name. And then here, you can
switch up your Ad groups. You can adjust your bids right here. You can add some keywords for
your negative keyword list and just go into Campaign settings and change whatever you wanna change and optimize your ads with. Now, I hope this gives you a good idea of how to launch your first
PPC campaigns on Amazon. Obviously, there's much more to running successful PPC campaigns, but to just go that far into
detail would be too much for this video. However, if you want me to
make another detailed video just about PPC campaigns, leave me a comment down below and I'll make sure to
make one of those videos sometime in the future. Now here's a couple of ways how you can get your first
reviews on your product. So the first way we already talked about, which is getting your
friends to buy your product, and then a couple of days later, getting them to review it and
leave you a five-star review, optimally, you write the review for them, make it look very natural, and then just tell them what
to review your products with. Then you can also use the product insert, which is also something we
have already talked about. On your product insert, in the box, you can just leave a card
thanking for the purchase and also asking to leave a review. Then the last one is to
use the Amazon feature to send a review request. So once somebody orders your product, you can click on the Order Page and you can click on Send Review Request. And then your customer will get a request to review your product. Now to do this manually, every time somebody orders your product, it's gonna be a lot of manual work. So now I'm gonna show you a
way how you can automate this using Jungle Scout. So on Jungle Scout, you wanna make sure to connect your Amazon
Seller Central Account to your Jungle Scout account. And then you can come over here to marketing on the left side and you wanna click on Review Automation. And then here, all I need to do is just activate the Review Automation button right here. And that's all you need to do. Then once that's activated, every time you get an order
on your Amazon account, this feature will make sure to automatically send that
review request to your customers. Now, I normally don't promote
any courses or mentorships on my videos, but I feel I would do you a disservice if I didn't tell you about
this platform Ecom Freedom, because this is where I
learned how to sell on Amazon. And honestly, it's the
best resource that I found to learn how to sell using Amazon FBA. They have 40-plus hours of
high-quality instructional videos where you're gonna learn all
the strategies step by step. There's also a mentorship included where you can actually
send in your product ideas to experts who have done this 1,000 times. And then they can tell you if
this would be a good product to launch or not. You can also send them your listing and make sure it is optimized
before you do your launch. They also have an amazing
Facebook community with active Amazon sellers. So people who are
actually doing this stuff, helping out each other, which is an amazing resource as well. Now, again, normally I
don't promote any courses on my videos, but I did get to know Dan Vas personally. And I saw how much he actually knows about how to sell on Amazon and how much work he has put
into the Amazon FBA course on the Ecom Freedom platform and how much effort they
put in their students actually becoming successful. So I really have a good feeling promoting this course to you, because I really know
that it will help you. So they do have a seven-day free trial, which you can just use to
check out the entire platform and decide if this is the right
thing for you to invest in. And if you decide to do, then I also have an
exclusive discount for you. I basically ask Dan if he
was able to get a discount for my audience, people
watching my channel. And he actually agreed to give you guys a very generous discount for the Amazon FBA course and mentorship. So click on the link down
below in the description, sign up for the seven-day free trial, and see if this might
be a good thing for you. Thank you so much for watching the video all the way through to the end. I know that not even 5% who
will click on this video will actually watch to
this specific point. So congratulate yourself just for getting to this specific part. And again, thank you so much
for watching this video. I hope you got some value out of it. And if you did, please make sure to like
the video, subscribe, leave a comment, and share it with any person
that you think might benefit from the video. I do wish you all the
success and all the best for your journey to
becoming an Amazon seller. And I look forward to seeing
you in the next video. (upbeat music)