This is the six figure blueprint. It's a complete step by step process
that has helped hundreds of thousands of sellers learn how to sell on Amazon
all the way from product research to product launch. It's the same process that we used
to launch our latest product that now has over 800 reviews and has sold more than 10,000 units in just the first year. And while you can see how much we made from that. Now, unlike us,
you don't need to be an expert to get started. But because there is a lot we're going to cover today,
we do recommend pausing this video to take a few notes and also go ahead and bookmark
this video. That way you can refer back to it again and again. We even helped you out by adding detailed chapters
which you can find down in the description. Use those to help guide you back to the section
you'd like to revisit. Okay. Now let's jump right
in, beginning with the very first thing, the only sellers need to do. The most important step to becoming an Amazon seller is understanding what types of products
you should sell and which ones you should avoid. Not being able to find a good product is often
the main reason why most people tell us they haven't started selling yet. It's a real problem
and it can leave you in a state called analysis paralysis. So how do you finally push through and find a product
that checks off all the boxes? The key is to look for products that meet most
or ideally all six of these factors. When we launched our product last year, it
meant every single one of these except for low competition. Now we're going to come back to this in just a second. But first, it's very important
to understand that the need to hit all six of these factors will depend on two things. Your experience and your business model. First, your experience. If you're a complete beginner, I'd strongly recommend sticking with this list
and making sure your product hits all six factors. Then on your second product,
you come back and experiment with medium or maybe even high competition categories,
just like we did. And secondly, the business model you choose
will also determine how many of these six factors you should aim for. On Amazon, there's four main business models to consider. The first is called wholesale. This is when you buy products in bulk
directly from larger known brands and then use the current Amazon
listing to resell your inventory. The second one is called arbitrage. This can be done either in-store or online,
and it's when you buy discounted products through retailers to then resell on Amazon. Dropshipping is the third business model. This is when you buy products directly
from an online supplier and when a customer places an order that supplier fulfills and ships the order on your behalf. The last one here is called Private Label. It's by far the best and most popular business model
because unlike the other three, you're actually building a real brand
that nobody can take away from you. And because you own 100% of it, you could one day even sell the entire business for thousands
or even millions of dollars. This is why we chose this business model
to launch our product, and it's the one that we're showing you
how to do in this video. The easiest way to explain private label is this. Put simply, it's when you take a generic product
and place your own brand on it, then by using a service called FBA or Fulfilled by Amazon, all we have to do is have your supplier ship your product to Amazon's warehouses and then they will take care
of all the fulfillment for you. This means that you don't ever need
to touch your own inventory so you can literally run this entire business from home
or really from anywhere in the world. Now, one question that we got asked in our last video was, can you sell in a country that you don't live in? The answer to that is yes. You do not need to have a physical address
or even live in the country that you want to sell in. So if you live in the UK, you can sell in the U.S. and if you live in Pakistan, you can sell in the U.K. You just need to read up on the country's tax laws that you plan on selling in
and make sure that you follow all of their rules. Another important question
is How much money do you need to get started? So for private label,
it's possible to get started with as low as $2,000. But if you have four to even $10,000,
you will obviously be in a much better position. In our case,
our first round of inventory cost around $5,000. But keep in mind that our per unit product cost
was around $11, which is somewhat high. So you can certainly find much cheaper products under $10. We then had a few other expenses that pushed our total start up cost to around $8,000. Now, later on in this video,
we'll talk more about all of these costs. But honestly, we really didn't need to spend this much. We could have easily shaved off a few thousand dollars by simply doing our own photography design
and not getting a trademark right away. Those are all nice to haves
and definitely not mandatory to get started. So if you only have a few thousand dollars,
then don't be discouraged because you really only need around
half the amount that we started with. But if you still don't have that,
then I highly recommend starting with one of the other three business models
just to help you build up some initial cash flow. Now that we've set the table and you know what
you're getting into, let me show you the best way to find profitable products on Amazon
to become a six figure seller. You need to be willing to invest both time
and resources to doing it right. The biggest mistake that a lot of beginners
make is guessing which products to sell based on their own personal preference or,
in other words, opinions and not hard facts. Your hard earned money is at stake here, so it's important to make smart, data driven decisions. This is how I found all of my products
by using an Amazon specific tool like Jungle Scout. It removes the guesswork from product research
and makes it easier by giving you access to every product's
estimated sales costs, profits and much more. So starting right now, I'm going to show you exactly
how to find profitable products using my two favorite tools product database
and the extension with the product database. Every product on Amazon is loaded in here
and we have these advanced filters to help us easily discover the best product ideas. So first off, select
whichever marketplace that you want to sell in. In our case, we're selling in the US. But remember, no matter where you live in the world,
you can sell in any of these marketplaces. Okay, so now let's bring back those six factors
that make a good product. The first and most important is high demand. A high demand product is basically any product
that a lot of shoppers are consistently buying on Amazon. This is the only factor on this list that you as a cell account directly influence. It is possible to sell in a less competitive niche. It's even possible to lower your costs
and become more profitable. But what's not possible is to create more demand
that isn't already there. So define high demand products. We can use the sales filter. And he I'd recommend looking for products
that sell at least 300 units per month, which is about ten sales per day. And that's a really good number to shoot for. Factor number two is low competition on Amazon. Look closely at the number of reviews
your potential competition has. If the competition has a low amount of reviews
but still sells well, then that means it's going to be easier for a new product like yours to come in and compete against them. The truth is, because there's far more shoppers on Amazon
than there are sellers. There are thousands of products out there
with less than 100 reviews that are still getting over 300 monthly sales. So a really great way to start
looking for these high demand, low competition products is to set the maximum number of reviews to 100. Fact number three is high profitability. You need to ensure that after all of your expenses
that you're taking home a healthy profit
in order to create a stable and growing business. A lot of people make the same mistake of selling products
with low profitability, and the minute Amazon increases their fees
or maybe shipping costs go up, their product ends up failing
because there's not enough profit to sustain the business. So we're going to make sure
that you don't make this common mistake. As a general rule of thumb,
you want to sell a product between 20 to $70 to allow for healthy profit margins below $20. The profit margins tend to get very slim and above $70. Shoppers are less likely to make an impulse buy
from a brand that they're not familiar with. So I would set those in the filters here. Now, factor number four is improvement potential on Amazon
because new sellers are joining every single day. It's more important than ever
to not just find a generic product and slap your logo on it, but instead find a product
that you can slightly tweak to make it better. Making just one small improvement can really help increase your chances of standing out from the competition. So to determine improvement, potential,
you can utilize this star rating filter. This is the writing that every product on Amazon
has on a scale of 1 to 5. So for this, I'd suggest setting the maximum rating here
to three, as that will help us find products that are selling
well despite having a poor rating. And surely if a product has a poor rating,
there has to be room for improvement. And don't worry. Once we set up all our filters, I'm
going to show you exactly what to look for when doing this. But now factor number five, which is easy to sell,
especially if this is your first product, it's best to sell something
that isn't going to give you too many headaches. Ideally, you'll find a simple product
that's easy for a factory to make, isn't easily breakable and is small and lightweight. Because Amazon actually will charge
you more fees on products listed as oversize. So to avoid oversize products,
you can come up here to the product section and select standard products only. An easy way to think about standard products is basically anything that can fit into a normal shoebox. And then next to that,
I like to select FBI and FBI products only. That way, we don't want to waste our time
looking at things that are sold by Amazon themselves. Now, to help eliminate products that are either too hard to make or easily breakable, come over here and select all of the categories
except for the ones that I left unchecked. I'm not saying that it's impossible
to sell in these categories, but these are the categories that are typically caused more headaches for new sellers. So perhaps stay away from them
if you're just beginning on two factor number six, which has no legal or liability issues. There's no filter for this one,
but it's one of the most important factors that you can't ignore when searching for a product idea. Don't consider selling anything
that infringes on an existing patent trademark as well. Cross off
any product that you can see potentially being sued for. If something were to go wrong
like a child's car seat, for example. And real quick,
if you're getting any value from this video so far, let us know by hitting the like button down below. Okay. Now, to recap, all of these filters are set to help us discover only products that are high in demand,
have low competition, are highly profitable and can be improved. And they're going to be a lot easier
to sell before coming over here and clicking search. The last thing you can do is to either
include or exclude any keywords. So, for example,
you wouldn't really want to sell anything related to COVID, so you could easily exclude keywords
like mask and sanitizer. But now that you know what makes a good product, you can come over click search. And this is where we get into the fun part, analyzing product ideas as we look at our search results here. Keep in mind that you don't always need to utilize
all of these filters at once. In fact, I'd encourage you to play around and see what different results
you get by changing up the filters. You can even come up here and load some different presets
that we've created for you, or even save the ones that you've created
and can come back to later. So the process from here
is just a scroll through this list now and pick out some potential ideas. And as soon as you find something interesting, the next step is to begin analyzing the product niche. Or in other words,
we already know that all of these products meet our six factors of a good product, but we don't yet know
if they meet the six factors of a good product. Niche. So we're going to analyze the entire market
now for one of these products. And to do that, go ahead and take your product. You can easily do this by clicking this icon here, which will bring you right to the product's
listing once here. Find what you think are the best keywords
that accurately describe this product. And now we're going to put this into the search bar. But if those keywords aren't obvious right away
from the title or even the bullet points, then no worries. Just use the Jungle Scout extension
to look up the product's main keywords. To do that, simply click this icon and you'll be directed to jungle scouts. Keyword Research Tool. You typically find that the main keyword
is somewhere up at the top all the way up. And if you click the icon next to it, it will send you to a search results
page for that keyword back on Amazon. Now, I just mentioned the extension
and we're actually going to be using it again to help us analyze this product's niche. So to do that, open up the extension to see real time sales data
for all the products listed on the page. You're able to see things like the monthly and daily sales revenue, estimated net profit and other helpful data, including averages for all the products on page one. What we're looking for
now are the demand levels of this category as a whole. So specifically, we're just going to focus on the top ten listings here on page one. The reason why we focus on the first ten listings
is because the majority of customers generally don't go much further down the page
when they're looking for a product. That's why we want to ensure
that there's not too much competition that prevents us from getting into these top spots. However, we also want to make sure that there's enough
demand across these top spots so that even if we take just a tiny share of those sales,
we can still make good money. So when it comes down to demand, you want to see the top ten products have a total of around 3000 monthly sales, which averages out to 300 sales per listing. Once you've confirmed that you didn't
want to make sure that the sales are reasonably distributed among the top ten listings. So if one or two listings
are getting the majority of sales, then it may be best to pass on this product idea because customers
are clearly only buying from the top listings. So even if your product were to rank in the top ten up
here, it's going to be an uphill battle. Trying to convince shoppers
to buy your product over the competitions. Now let's look at the competition. And again, for that, let's look at the number of reviews
of what Amazon now calls ratings. For this, you want to make sure that the top ten products
here have an average of, say, no more than a thousand reviews, but ideally at least 3 to 5 of them have less than, say, 100 reviews. Now, let's talk about profitability. Remember, we want to price our product between 20 and $70. So let's check the average price up here at the top, which will show you average price
of all of the products on this page. Next, pick a product and click the net column. This will pop open an extremely helpful
tool called the FBI profit calculator. This is where you can really start
calculating your potential profit by entering in your estimated per unit product cost. So how exactly do we find out
what your per unit cost might be? Well, for now,
because we're just trying to confirm whether or not we should go any further with this idea. You can search your product idea
over on a site called Alibaba just to get a general idea of what suppliers are charging. And don't worry, in the suppliers section on this video,
we're going to dove much deeper into this. But just for now, let's pull up a few different listings and find what the average price seems to be. Then we're going to grab these and come back to the profit calculator and enter that into the product cost section. Now, to further help you determine the profitability, you need to consider the two main costs
that will affect your profit margin. These are your landed costs and your Amazon fees. Landed
costs are mostly made up of the cost to make your product, which is what we just entered into the profit calculator. But you also need to consider the cost
to have it shipped into Amazon. You may also want to include other costs,
such as any prep or inspection fees, which we'll talk about a little bit later on. And then also consider any customs duties,
which will vary based on where you're ordering from and where you're shipping to. But for the most part, the bulk of your landed cost is going to be the product cost and the shipping cost. So here we're going to take our product cost
and we're going to add on and estimate of, say, $3 to allow some room for the shipping cost and have a more accurate landed cost. Now, the other costs that I mentioned is Amazon fees. There are a few different fees that you should know about. First is the referral fee, which is what Amazon charges for bringing customers to your listing and selling it. This is usually up to about 15% of your selling price, which is actually a really great deal
considering how much Amazon is doing. Secondly, if you're using FBA,
you have a fulfillment fee that does vary depending on the weight and dimensions of your product
and what country is selling in other additional fees that you may need to consider are long term storage fees, which you get charged
only if you have inventory that stays unsold in Amazon's warehouses
for more than a year. So you don't need to worry about that at this stage. You've also got your monthly seller Central Fee
for using Amazon, which on a professional subscription is about $40
per month. We'll talk more about setting up your account
a bit later in this video. But now, with both your lending costs
and your Amazon fees in mind, the best way to gauge profitability is to calculate your RBI,
which stands for Return on Investment. The goal here is to get at least 100% IRA y, which basically means that for every dollar you spend,
you get $2 back. Here's an important to remember for every product
that you're evaluating, think, can I source and ship this to Amazon for substantially less than it's selling for? To help you calculate that. Consider the rule of thirds one third goes towards Amazon fees, one third goes towards your landed cost, and then one third goes to you to help simplify
this process. I recommend coming back to the profit calculator
to find out exactly what Amazon's fees would be for certain products. So back to this example. Let's say that I was looking to sell this product for $21. Amazon's total fee is about $7,
which is a third of the selling price considering the rule of thirds,
I should be aiming to have my landed costs for this product be under $7, which again includes the cost to source and ship the product into Amazon. Doing that would give me a profit of seven or so dollars, which again is roughly a third and gets me
my 100% right now. If the product would have cost much more than this,
and that's when I'd move on to another product as the profit margin on this one
would be starting to get a little low. But if everything checks out and you're above 100% ROI, then you can exhale out of the calculator here and then go through and click the plus icon for at least these top ten products. What that will do
is add them to the Jungle Scout product tracker, which is a tool designed to help you easily compare and keep track of all of your product ideas. Now, we just did that for only one product idea. So what you want to do
now is to keep repeating this process until you have at least ten different product ideas. Do keep in mind, however, that this process can take time. You might get a lot of different ideas
and go down a lot of rabbit holes and most of them might come to nothing. This is, however, the process,
and it's the most important stage of the business. Your product is the foundation of your entire business,
so it's well worth spending this extra time to find a really great product,
even if that might take a few weeks. Once you've got your list of 5 to 10 product ideas,
you're almost at the point now where you can start comparing all your product ideas and narrowing it down to the one that you're going to sell. But you can't do that
without first reaching out to suppliers. So far, we've only estimated our product costs
and we won't know for sure what it actually costs
until we get real quotes from real suppliers. So make sure you pay close attention to this next section
to learn how to find, contact and work with suppliers. Step to reach out to suppliers. Two years ago, I made one of the biggest mistakes
I've ever made, and that was quitting this process. Just because I couldn't
figure out this whole supplier thing. How do I find suppliers? What do I say in my emails
and what all these shipping terms mean? I never really found clear answers to those questions,
so I just gave up. But now that I know what I didn't know,
then I realize I only give up because I didn't follow the step by step framework
that guided me through the entire process. And so that's what I'm going to do for you right now. So feel free to take some notes if you need to. And let's get right into this for step process. Step one is to create a list of 5 to 10 suppliers
per product idea. The outcome you're trying to achieve with this
step is to identify high quality and experienced suppliers. So how do you find these suppliers? Well, there are two main ways. The first way is by using Alibaba.com, the same site we briefly used earlier
to grab rough estimates of our product cost. And the second way is to use jungle
scouts supplier database, an awesome tool that helps you not just find
but also verify the legitimacy of suppliers. So you can first start by heading over to Alibaba
and searching for your product idea. But before even looking at the list,
check these two boxes to help filter out
the suppliers who aren't verified or offer trade assurance. Trade assurance is a program that helps ensure
that your product is produced to the quality you expect, is paid for securely and is shipped on time. If there's any issues at all, Alibaba
will actually help you file a dispute and get reimbursed. And while you're here, it's also smart to come down to this
section and select the country you plan on selling in. This is really helpful
because you don't want to work with a supplier that has zero experience shipping products to the country
you're selling in. And if you're selling in Europe or North America,
some of these other countries
actually operate under different quality standards. This is all about setting yourself up for success. So once you've done this,
you can now start scanning through this list. And when doing so, I'd highly recommend only looking
for suppliers who've been selling for at least a few years. You can find this information right under the prices or by clicking into the listing
in reviewing this section here. But I just need to warn you real quick. Sometimes this information can be very misleading. So to verify the accuracy, head over to the supplier
database and type in the name of the supplier. Here you can see their full shipment history
to confirm the date of their first shipment. So how does Jungle Scout know this? Well, it's all done by collecting free information
on all the shipments that are imported into the United States
and the suppliers who are doing them. With this, you can see exactly how many shipments
a supplier has sent into the United States, which gives you a really great idea of their size and authenticity,
especially if they done a lot of shipments. But if a supplier hasn't got much on record, then they may not be as credible or as experienced
as you may have thought. So, for example,
you can see this supplier here has only started sending products to the US within the past eight years. But if we head back over to Alibaba,
you can see how this is much different. In the years they have listed as being in business. Coming back to the database,
you can also find suppliers with this tool in ways that are honestly much more beginner friendly. So you can actually just type in the name of the company
that's already selling this product on Amazon, which is a really great way of finding out which suppliers
your competitors are using. And even if you don't know their full legal business name,
you can just go to their Amazon listing and copy their Asian and then come back
and paste it here to find their exact supplier. Now, personally,
this is my favorite way of finding suppliers, because if your competitors product
is getting a ton of great reviews on Amazon, then you can pretty much assume
that their supplier makes a high quality product. And lastly, just like Alibaba, you can always search
for suppliers by typing in the product name itself. Now, step two is to start sending out those initial contact
emails. The outcome you're trying to achieve here
is to send a detailed list of questions to all the suppliers you found. And to do this, you'll first need to track down
each supplier's contact information using either Alibaba or the supplier database. On Alibaba, it's pretty straightforward. You simply just click this contact supplier button. But just a fair warning here. Alibaba's messaging system can get a little bit messy. So you may just want to try out the supplier database
instead. Here you can click this button
to run a search for the supplier on Google. And oftentimes
you'll find that the good suppliers will have a website where you can find their email addresses
and contact them that way, which in my opinion, is a much cleaner way
of keeping track of all of your messages. Okay. Now, understandably, this is where most people get stuck. And honestly, it's exactly where I got stuck two years ago. What are you supposed to say in the initial contact email? Well, to help you out, here's a template
we used to send out to all of our suppliers. First, introduce yourself, then briefly
let them know what you're looking for. If your product already exists on Amazon,
include a link to an identical product just to make sure they fully understand your intention. And if you're looking to customize your product
as we strongly recommend doing, include a picture with any potential modifications
clearly marked a great tool that you can use for this is called text myth capture
and it's actually free to download. Next,
let them know where you plan on selling and how many units you estimate purchase
after a sample and a small trial order. But honestly, you don't have to get this right. You're just trying to let them know
that you're serious about doing business with them. And then under that layout,
all of your product requirements and specifications. And just keep in mind here, you want to make this
as easy as possible for the person reading. So that's why I'd recommend sticking to bullet points. Now for your list of questions. First, it's important to ask
if they're a manufacturer or a trading company. So the difference here is that a trading
company is more of a middleman that purchases products from a variety of suppliers
and then resells them. Generally, you'd rather work directly with a manufacturer
because not only will you get the best prices, but you'll also be able to customize the product
or at least easily modify it. It's a lot harder to do that with a trading company
because again, they're more of a middleman. However, the advantage of a trading company is that you can
often get much smaller minimum order quantities. So there are some positive trade offs as well. Now, a manufacturer, on the other hand,
may require you to purchase a minimum of 500 to 1000 pieces on Alibaba. You'll typically see on the company profile page
whether they are a manufacturer or a trading company. But another great way to check
is to see what types of products are selling. If you see lots of different products
that are typically made using different materials or even different machinery,
then they're probably a trading company. Back to the template. Ask the supplier for their best per unit price. If you were to place an order for, say, 500 units, accept, you would ask for three separate quotes here. And these are very important. These are called enco terms. It's really, really important to know what these means. So I'm going to help explain these in the simplest way
I can. Let's start with FOB. This is by far the most popular one,
and it's actually the same one we use for our products. So this is when the supplier is responsible for loading
your goods onto the ship at an agreed upon port. From there, this is when you take over the responsibility
for both paying and arranging for the rest of the shipment
to go from the destination port to Amazon's warehouses. This next inco term is called LSW. This is when the supplier is not responsible
for getting your goods to the port. Instead, you and your freight forwarder are responsible
for both paying and arranging the shipment to get it from the warehouse
all the way into Amazon. So x w will typically be cheaper,
but f will be is by far more common. But in both cases you'll want to work with
what's called a freight forwarder. Who is someone that will take the headache out of handling
all the logistics for you, especially if you choose x, w. And don't worry,
we have a full section later on in this video that shows you exactly how to find and hire these freight forwarders. Now, this last inco term here is called DDP. It's not the most common
because honestly, a lot of suppliers just don't offer it. But essentially it's when the supplier is 100% responsible for all the cost in getting your goods from their warehouse
all the way into Amazon. Now, of course, they do charge you for this. So if a supplier does offer you a DDP quote, it's important
to check to make sure that they aren't overcharging you again. Later on in this video, we'll show you exactly
how to compare all of your shipping options. Now you know your eco terms. Make sure to ask how much a sample will cost
and what the lead time is to receive one. All lead time
means is how long it takes to make the product. After you've placed the order. Next, ask what their payment terms are,
what type of packaging they offer, and whether or not their price includes
customizing the packaging. And then ask if there are any additional charges
for adding your logo to the product itself. Lastly,
see if they have another preferred method of communication. You may find that they can respond much faster
through an app like WhatsApp. And then just a quick note here. Make sure you send this exact same email
out to your entire list of suppliers so that you can judge the responses equally. Now, with a link down in the description, you can get access to this template inside
our written guide for how to sell on Amazon. It includes step by step tutorials, expert
tips, free tools, templates, and much more. All for free. So make sure to grab your own copy with the link
below. Okay. On to step three. This is where you begin vetting your suppliers responses. The outcome you're trying to achieve here
is to just narrow down your list to the top three. As your responses start coming in. You can keep track of all of your notes
inside the Jungle Scout Supplier Tracker. This is an incredibly helpful way to begin narrowing down your top three suppliers
as this tool allows you to input quotes. Sample cost shipping cost
and any other details you receive from suppliers. You can even take notes throughout the entire process,
including how easy communication was, where this note section really comes in
handy is to keep score of your favorite suppliers. Step four This is when you order and evaluate your samples. But first, just a few notes regarding this. It's going to be typical to pay anywhere from 50 to $150 just for a single sample. And the best way to pay is usually with a wire transfer. Although you can never go wrong with good old PayPal,
the other payment method just to be familiar with is using trade assurance
through the Alibaba platform. I mentioned this earlier. This is a great option because it provides you
a lot more protection for your payments that you can set. In this case, paying through wire
transfer is actually the main option you'd most likely use. And this is also the same method
you're going to use to place your first order on Alibaba. Now, when you finally receive samples,
make sure you take the time to really compare them. What's the quality of the sample like? Using the way that a customer would
and see how it holds up. Also, how quickly did it arrive? Was the communication easy
based on all that information and more? For each product idea you ordered a sample for, it's now
time to narrow it down to your top supplier for each one. And one thing I note here is that a supplier
will rarely be perfect in every single area. Usually you just have to weigh up the pros and cons
and go with the one that takes the most boxes. When you've done that, the next step is to combined
all of your notes to determine
which product makes the most sense for you to sell. And this is the fun part. So stick with me. Now as we move on to step three, choosing your product. When we launched this product last year, do you think we had any idea
just how successful it would actually be? You bet we did, because we chose our product based on data. We knew for certain that it had high
demand, high profitability. We knew we could improve the product. It was simple to make an easy to sell and it had zero legal or liability issues that could shut us down later. But whatever happened to selling products
with low competition? Well, when we were in the process of deciding which price to sell initially, yes,
we were very concerned about the competition. Just because it was really high, but also
because of the demand for this product was also very high. We drove back into the data and found a way to niche down. So what I mean by
that is we found a little hidden niche within the category that turned this product from a high to relatively lower,
even medium competition. I'm going to show you exactly how we did that
and hopefully by seeing how we chose our product over all the other ones
we were considering at the time. You'll get a better understanding
of how to do it for your products. All of our analysis took place right here
in the Jungle Scout Product Tracker, a tool that lets you easily organize, group and compare all your product ideas
to help you comfortably pick your next product. It's also great for keeping an eye
on your closest competitors. Now, of course, you can also do this in Excel. However, the main benefit of this tool is that once
you add products in, it automatically will track and update with real time sales, saving the time, having to come back
and reenter all this data again manually and even that you go back to the previous
six months and view the trends over time. Now this is really important
because before you go investing a ton of money, you want to have a better idea
of how many units these products typically sell per day. This then becomes how much you could expect to make
if your product were to eventually rank in the top ten of search results. So this is what you should look for. It all starts with demand,
with all your ideas next to each other. Focus your attention on the average daily sales and revenue
columns. These will help you compare
which products have the highest level of demand. When looking at this list, we knew that the washable pads
didn't have the highest sales, but they were still well above our target
of ten daily sales for the competition levels. Take note of this reviews column. This will be the main metric that tells you how hard it would be to compete with the current sellers
in this category. For the pads you can see is just way too competitive
and we actually almost got rid of it before realizing that when we initially researched the product idea, we noticed
there were a ton of different variations out there. There were small, medium and large pads,
and then there were one, two and three packs being sold. This means we could possibly sift
through all the data again and find a combination of these two variables
that are much easier to compete with. And by just adding every single product on pages 1 to 5 to our product tracker,
we recorded how many products were in each variable? This is what we learned. Most people were selling small in large pads, but the medium sized ones still had really high demand. So when we narrowed down our search
to just the medium sizes, we noticed
most of the products were being sold in a one or two pack. So that means there was a gap in the market
for a medium sized three pack variation. By removing the products in our group
that weren't medium sized, this lowered our competition levels
and made this idea much more realistic. This niching down strategy also helped us better calculate true profitability,
which is the next factor you need to consider. To start comparing profitability,
there are a few things you need to look at. First and foremost is the average price column. Remember, it's a much safer
bet to sell products in the range of 20 to $70. That way,
when you're hit with these ever increasing Amazon fees, you're still able to achieve a healthy net profit. But remember, if you follow the steps
in the previous section and contacted suppliers, you should have gotten real quotes
that you can now use to better calculate your expected profit for each product idea. Just plug those real quotes into the calculator
and then just make sure to add a few extra dollars
to account for other costs like shipping and taxes. What did strongly recommend doing now is to run
a few more calculations just to find your break even point. This is a price you can sell at
and still be profitable with your product cost. You basically want to find out
what is the worst case scenario. So for this slightly, increase your product cost again and then decrease your product price
until you find the point where you hit $0 in profit. You want to do this because there's a really good chance
that the product cost you're estimating right now is actually lower than what it will be
when you go to place your first round of inventory. Plus, when you first launch on Amazon, it's best to start with a much lower price
anyways just to get those first initial sales. So make sure you run a few tests to find your break
even price and understand what the worst case scenario may look like. Just make sure to do this
for every product you're considering. Record all of your findings and hit the like button. You're enjoying this video. Let's not talk about improvement potential, which is
arguably one of the most important factors to consider. I could really show you one of the ways to improve
any product, and that's by increasing the pack size. In our case, by offering a three pack
instead of the usual one or even two pack, we're able to offer a better price
per pad than most of our competitors. But improving the cost value is just one way of doing this and in other ways
to actually improve the quality or functionality. To find out how to do that,
pull up your competitors listings and read through all of their one,
two and three star reviews. You should start to see some trends and discover
what people are actually saying they don't like about the product. This could be anything from the color material size,
usability, functionality, or really anything else. Then just like we did take these problems
and tell your supplier to fix them. So that you can bring an improved product to the market. Another simple way to improve
any product is to just bundle it with something else. So if you take a look at any listing,
you'll typically see this frequently, but with a section, and if you keep seeing the same items
being bought over and over again on multiple products in your category,
then it could be a great idea to bundle them together. This means that you're offering additional value
to customers who only need to buy your product
to get the two things they ultimately want. Plus, it helps you stand out from the competition
and oftentimes is more profitable because now you can sell two items at a much higher price. The next factor is ease to sell. Remember, you don't want to sell anything
that's going to give you too many headaches and with physical products,
one of the biggest headaches by far is high shipping cost. So try to find a product that is relatively lightweight
in a standard size, not oversize. Again, these are products
that can usually fit within a shoe box and because of that are much cheaper to make as well as ship on Amazon. Simple is better. So ask yourself, is it breakable? Is it likely to be returned? Is it hard to use? How long will it last? Do you think will get a lot of negative reviews? Keep all these questions in mind. And trust me, the more product research you do, the more these questions will just naturally become part
of your initial thought process. Now, the last factor to consider is legal
and liability issues. But first up, just a disclaimer. I'm not a lawyer, but we do get these questions
all the time, so let's address them. The most important question to ask yourself
is, are there any existing patents on this product? If so, you can't sell it
because that means someone else owns the rights to either the design
or the way something even functions. In fact, when we were first looking
at selling these dongles up here, we eventually found out
that there was a patent on the version we were looking at. So that's the reason why we eliminated it from our list. So how do you know if there's a patent? Well, the only way to know for is to hire a lawyer. But just some quick and scrappy steps
that you can take on your own include doing a Google search for your product plus patent. You can also check listings on Amazon
and see if they mentioned anything regarding a patent. Oftentimes, if a product has a patent,
you'll even see it on the packaging. Or you can check
if there are other sellers selling the exact same product. If so, this is usually a good sign as patent holders typically enforce their patent, stopping others
from selling the same thing. But again, these are just some quick things
that you can do that don't guarantee there isn't a patent. So if you found something and you're not sure it has
a patent, the best thing you can do is just hire a lawyer. Now, the next thing to consider here
is potential liabilities. So could someone easily get hurt using your product? An example of this
might be things that go in or on people's bodies. Anything that's flammable, really hazardous, and so on. Next, consider trademarks. You can search the trademark database on USPTO
or even a site like Trademark here to see whether a trademark exists for the product
you're looking at. You also need to consider whether Amazon
has any restrictions on selling that type of product. Here's a list of some of the prohibited items
that you can't sell on Amazon. And just a quick tip here. If you're ever unsure
whether or not you can sell something once you have your seller central account,
which don't worry, we'll show you how to do later on. Once you're in there, you can actually just type
in the name of your product and it will then tell you whether or not Amazon has any restrictions around
selling that item. With all six of these factors in mind, it's
now time to make a decision and choose the product that makes the most sense
and to help you with this. Here's my best piece of advice. Rarely will you ever find a product
that just absolutely crushes it. In all six of these factors. But if anything, your product must have high demand
and high profitability. Whatever you do, do not budge on these two. Your idea can have high competition, no way to improve the product
or even just be a little bit on the harder end to sell. But the two things it absolutely can't have is low demand
and low profitability. These are two of the biggest reasons
why I see most sellers fail. They either can't sell enough
because the demand just isn't there, or if they are selling, they actually end up losing money
or just not making enough of it to survive. So give yourself a fighting chance and pick a price
that you know at least hits these two factors. Once you feel confident that you've found that product,
your next step is to create a brand and set up your business. You'll need to know how to choose a brand name,
how to properly structure your business legally, and how to sign up for your Amazon seller central account. These are all things you'll learn in this next section,
so make sure to stick around, to learn everything you need to know before getting started. Step four Set up your business and seller central account. The best businesses never just sell products,
they sell a brand. So what's going to be the name of your brand on Amazon? I'd recommend choosing a brand name
that's both simple and generic. That way, you're not locking yourself
into a specific range of products. Now, the only exception to this is if you're just dead
set on building a business around one particular market. Which in that case, you can just go with something
more specific like Jake's dog products. But if you're going into this
trying to find the best products to sell regardless of the category,
then I'd highly recommend choosing a broader brand name. That way you can sell a variety of products underneath it,
just like we've done with our brand jungle creations. When it comes to setting up your business, you're
most likely begin by creating a separate legal entity. The most common one is called an LLC. Now, this isn't a requirement,
but there are three main advantages to having one. First, it's not particularly expensive
and it doesn't affect your taxes too much, which is great. Second, an LLC creates separation between yourself
and your business. This will help shield you from any potential liabilities and if you were to ever get sued,
it will also protect your personal assets. And the third benefit is that you'll be able to set up
a separate business bank account and credit card, which means you'll be eligible for some pretty cool
cash back rewards that only business cards can offer. So if you're on the fence of whether or not
to sign up for an LLC, you should keep in mind that some freight forwarders will actually require you
to have one in order to work with them. And as far as the name for your LLC goes,
this doesn't really matter much because it won't ever be displayed on Amazon
to your customers. Your brand name will always be separate
from your business name. And as far as how to set up your LLC,
this is really up to you. But personally, I found it super easy using legal Xoom because they do most of the work for you
and then lay out all the steps that you need to take. The next important part of setting up your business
is to register for your Amazon seller Central Account. This is the headquarters
for running your entire business on Amazon. So follow along as I take you through a step by step
walkthrough of setting up your account. And I will be showing you this process for sellers
in the United States marketplace. I will just keep in mind
this process is very similar for all the other countries. So first to sign up for your account,
go to services dot amazon.com. Here you'll get to choose what marketplace
you want to sell on. And it's good to know that you don't actually need to have a physical address
or even live in the country you want to sell in. So if you live in the UK, you can sell in the U.S. and if you live in Pakistan, you can sell in the UK. You just need to read up on that country's tax laws that you plan on selling in
and then just make sure to follow all their rules. Next, you have two options. An individual account is free,
although Amazon will charge you $0.99 per sale. Also, keep in mind that you won't be eligible
to sell in all the available categories and you won't have access to certain features
like advertising. So if you're serious about starting this business,
I strongly recommend going with the professional account. Now, this one does cost $40 a month,
but you are free to sell in any category
and access all the features to help you sell more. But if you're on a tight budget, I totally understand. I would just recommend
starting with an individual account first and then you can always transition
to a professional counted any time. So feel free to do that and then just switch over once
you're in the process of having your product manufactured. And just a real quick virtual high five
if you've gotten this far because now things are getting real
and you're this close to becoming a seller. So keep it going. Now let's move on to the rest of this registration process. Next, either sign in with your existing Amazon account
or create a brand new one. I'd highly recommend setting up a new account for this
just to help keep your personal shopping separate from your business. But really, most importantly, separating
your accounts will make it much easier to file your taxes. Trust me on that. After that, Amazon will email you a verification code
to confirm a new account. Then in the account set up, you'll first start
by entering your country or business location. Next up is your business type. You can sign up as an individual or as a business
if you already have one set up. So if you do have a U.S. LLC single member,
then you can just select individual instead of business. And it's actually treated very similarly. Or if you're selling as an individual, you simply
just type in your name, then select, agree and continue. Now for individuals, you need to enter information
about your country of citizenship, country of birth and date of birth,
or if your business they don't need to enter your company registration number
which is usually your in following that and your business address
regardless of whether you're an individual or a business. And just a quick note on this. Customers can see this. So if you're not comfortable with putting your real address
out there, you can always get a P.O. address and just use that one instead. But just keep in mind,
you do need to be able to receive mail at this address because Amazon will most likely send you a postcard
for verification. At this point, you need to enter your phone number
so Amazon can send you a verification code. Once you verify that. Click next. Now you need to enter your credit card
to charge your subscription to. So if you have an LLC,
I strongly recommend signing up for a business credit card. That Way you can benefit from the cash back rewards. And if you're selling from outside of the U.S.,
you can always get a card by using a service such as Pioneer or even wise. The next step is to create a store name. This can be whatever you want. It is going to be separate from your brand name
and it's not really that important, but you can always just change it in the future. Next, do you have UPC for all your products? I would say yes here
because you will need these for any products that you list. And don't worry,
we are going to talk more about UPC in this next section. But for now, you can just click. Yes. Now, are you the manufacturer or brand owner? In this case, it's also select. Yes, because if you're doing private label, that means
you are the brand owner as well as the manufacturer. If you already have a trademark for your brand,
then you can say yes here as well as this is the beginning
of the brand registry process. But if you're just starting out,
you likely won't have this year and you can just click No. You can always come back and apply for Brand Registry
at a later point. On this final screen,
double check that your information is correct and then upload any necessary documents
that Amazon is asking for. This might change depending on what
country your information you entered in earlier, but usually it's just a bank statement
or even a copy of your ID. Then click submit and your account
will be reviewed by Amazon and hopefully set up soon. And that's really it. You now have access to Seller Central. But just a quick note here. We've heard a lot that Amazon is a little bit fussy
when it comes to verifying accounts. So if you don't get verified right away
the first time, no worries. They'll typically just email you what went wrong
so you know how to fix it. But once you're all signed up in your account,
you can find your four SKU barcode. Now, this is super important to know
before you get your product made. Since all Amazon products
require this barcode on the packaging. So this next section will show you exactly
how to locate this in your account. Along with all the other
packaging requirements you need to know about. So before we go much further, this is when you need to know about what barcodes you need
and how to properly package your product. So for starters, in order to even create a listing inside your Amazon account, you're required to have a UPC barcode. This is the barcode that you essentially see
on all packaging. The best place to find and purchase
these barcodes is directly through GHS one, which is the agency that manages this. They can also be technically purchased
from third party sellers at a cheaper right. However, this is against Amazon's terms of service, so I'd highly advise instead only using GHS one. Barcodes. Amazon requires you to have one UPC barcode per product or per product variation
that you're selling to purchase your barcodes. Head over to GTS one dot org. On the right hand side, click on Get Your Barcodes, select your country, then click get a barcode. Next, scroll down and consider your two options. The first option is if you're starting small
and only need a few barcodes, each one is going to cost you $30
and you can buy as many as you'd like. Now the second option is going to be better
if you need more than just a few barcodes. As a general rule of thumb,
if you need less than eight, stick with the first option. But if you're needing more than eight barcode or anticipate
needing more than eight in the future, then go with the second option
for the best overall savings. So let's say that you just need one barcode. Go ahead and click this button to begin
adding it to your cart. From here, enter your brand name, which is the name that you want to share
with your customers. And usually this is different
than your registered business name. So for example,
let's say that my business name is Lenny's Products LLC, and my brand name is perhaps Lenny's Pet Supplies, because the latter is the name
that I want my customers to see. That's the brand name that I'm going to enter in here. For the product description,
this is the description that you share with retailers, not the marketing description that you share with shoppers. So you want to include these four pieces of information,
your brand name, type of product, product variation and net contents. For example, Lenny's pet supplies
dog pad, large three pack. Then click add to cart and continue as you. This will bring you to a general checkout page. And once you fill out all of the information. Click confirm order. Next, you're going to receive an email
to create a password and sign in after signing in. Click Access, Get one data hub, click product and then it opens up. Now at the bottom you're going to see your PIN 12, also known as your UPC barcode. A quick note here. If you purchase the barcode in bulk,
you're going to need to click product and then create enter a description and brand name like we mentioned earlier and then click save. Once the end button is activated, click order a sign in at the bottom, you'll see your getting 12 or UPC barcode
after you've purchased and assigned your UPC barcode. You can now create your products packaging. This is a very important step
as you need to meet certain requirements. So let me walk you through the two main requirements
your packaging must have. The first one is the country of origin. This is wherever your product was manufactured. The second requirement is an FN SKU barcode. This is the code that Amazon requires for all products
being sent into their warehouses. Get this code in seller central after purchasing your UPC barcode and creating your first listing. We're going to show you later on in this video
how to create your listing. But really quick, here's
how you can locate your FN SKU barcode. Once your listing is created, go to manage inventory. Now next to your listing,
you want to click on this little dropdown here. Now you can click here to view your FN SKU backward. That's to bring up this PDF. Save that one to your computer and now you have the barcode
which you can send on to your supplier so that they can print it directly onto your product
packaging. People often get confused between this FN SKU barcode and the UPC barcode
and which one they need to print on their packaging. So to clarify, you only need the UPC barcode in order
to create your listing. Once you've created your listing,
you then only need your own SKU barcode on the product packaging itself. You no longer need the UPC barcode at this point. I really hope that clears things up for you,
and if it did, we'd really appreciate it if you hit the like button down below. Okay, let's move on to designing
and determining your packaging style. A good place to start here is by asking your factory what they typically do for this type of product from here. You can decide if this is what you want to do
or if you want to improve upon the basic packaging style. This decision will be based on what you think
your customer expects for your type of product. So, for instance, if it's a gift item,
you might want to offer fancier packaging. But on the flip side, if it's just a disposable item. Customers may not care how it's packaged. So your packaging could be anything from just a fancy bag
to a plain cardboard box. You may also decide if you want your packaging to include a few extra things that are nice to have
but are not mandatory. Perhaps you want to include something visually appealing, such as a business card or product insert
that includes your contact information. You can use these to ask customers
for their email addresses to. Leave a review. Cross-sell other products in your catalog and so on. If you do decide to include these, it's very important
to remember that you're not allowed to ask
for only happy customers to write reviews. Now, if you're wanting to design
and create your own packaging, some good options here include using a tool like Canva to sketch up design ideas. Or you can even hire someone for cheap on sites
like Fiber or Upwork to design it for you. You'll then need to send the designs to your supplier
in what's known as a vector format. Ordering your first round of inventory can be scary. I remember back when I placed my first order. I think it was around $23,000 at the time. It was terrifying. I had to send this huge amount of money
to someone in China. I wasn't sure if it was a scam, but it all was fine. In the end. That being said, even today when I launch new products, there's still a little bit of fear around
placing that initial order. So if you do experience
that, it's a totally normal feeling. But as long as you've taken the steps
that we outlined earlier to verify the product opportunity, then you're going to be set up
with the best chance of succeeding. So to begin, let me give you some advice
when it comes to negotiating a price with your supplier. However, keep in mind that this process will often
take place before you decide on your final supplier. So you usually have your final prices
when you make that decision earlier. So now on to tip number one. It's best if you have more than one supplier
that you're willing to work with. That way you can push harder on the price
without worrying about losing them. Usually this is going to come from the top
three suppliers list that you created earlier. Tip number two Figure out
what is the maximum price that you'd be willing to pay and be willing to walk away if you're not satisfied
with the price that they give you and tip three. Ask how many units you would need to order in order
to get the lowest price possible. If you can't get the price that you want right now, but you know that you can get that price later
on in the future when you place larger orders, then you should be okay with a slightly higher price
to begin with. Once you've settled on a price, the next step is to create a purchase order and send it to your supplier. To make this easier for you. We actually have a sample purchase order agreement and template that you can fill out to generate your order. You can find this in Jungle Scout in the supplier tracker by clicking the purchase orders tab where you can begin
creating the order. Now, while you may not be able to legally enforce this. It is a great way to make very clear to the supplier
what you're ordering. The typical payment terms that you can expect to either 30% upfront and then 70% once your order ships. Another common payment term
that some suppliers use is 50% upfront and then the other 50% after your order ships. Now, especially when placing your first order
with a new supplier. One thing you might want to do is to run an inspection. This will help ensure the quality of your product
and protect you from receiving unsellable inventory. Now, while a lot of people choose to do an inspection,
this is technically an optional step. You do just have to balance the sort of risk versus reward. But in my personal opinion,
I do think it's worth it to do it anyway. How it works is that you pay a third party company. Two popular ones are Kima and V Trust. And then they're going to send out a representative
to your supplier. They can check for specific things
that you ask them to look for, but they'll also have their own list of standard checks
that they're going to go through. Now, even if you've got a great sample from your suppliers, you still want to ensure
that your first order lives up to that same standard. And while inspections are relatively cheap,
if you don't have enough money to pay for one, just ask your supplier to send you pictures
throughout the process or even video chat with them
so that you can see the products for yourself. For example, you may know to see your supplier is using
the wrong label, or maybe something else you notice is off. But doing this will allow you to bring up that mistake right now so that it can get fixed before it's too late. Additionally, you can even include this in your agreement
within the purchase order. Something that we've done in the past
here is added a section in that states that the shipment must pass the inspection and if it doesn't,
then the supplier needs to fix the problem and then pay for a new inspection until it passes. This is another great way to hold your supplier accountable
for creating high quality products. Now, once you've placed your first order, you're going
to need to know how to ship your product into Amazon. This requires you to create a shipping plan
inside your cell, a central account. So make sure you watch this next section
where I'm going to walk you through the entire process and how to avoid the common mistakes
that most beginners make to get your inventory from the supplier's warehouse
all the way into Amazon's fulfillment centers. There are two main ways to ship your product. When it comes to sea shipping. This is the more typical option as it's much cheaper. So, for example, an 85 kilo shipment might cost around $400 by sea, but then over $600 by air. Under normal conditions, however, with this shipping, your goods could arrive within a few weeks
rather than a few months. Also, just keep in mind that both shipping costs
and transit times do increase as it gets closer to the Q4 holiday season. On our products,
we personally use sea shipping because it's a lot cheaper. But if your shipment is very small and lightweight, then is shipping might make sense you. Additionally, if you're in a rush to get your product
into Amazon, this may also be the better option. Now, remember earlier
when we talked about working with a freight forwarder? Well, highly recommend hiring one because they're going to arrange
all of your shipping for you. They'll handle your entire shipment,
including customs packaging, labeling and so on. They're essentially a trusted partner for your business. And in a lot of ways, the process would be
almost impossible for the average person without them. So how do you go about finding a freight forwarder? Well, there are several places to look,
but I'd recommend going to freight costs dot com. Here you can get quotes from multiple freight forwarders and see which quotes look best to you. How this works is that first you select your origin, which this case is going to be either
the factory or warehouse of your supplier. Then choose the country your supply is. Factory or warehouse is located
in, and then enter their address. The next step is to select your destination,
which if you're using Amazon FBI, you'll choose the fulfillment center option again. Enter the country
and then the address of a fulfillment center. Now, a quick note here. Technically,
you don't yet know the address of the fulfillment center that you're going to be sending your products to. So I recommend just choosing one in your country to get you past this step
so that you can begin searching for freight forwarders. Then once you choose a freight forwarder
to work with before paying. Make sure to let them know
that you'll be updating the final destination address once you have it, which I'll be showing you how to get in
just a moment. So for now, check out this helpful website to find the addresses of Amazon
fulfillment centers all across the world. Just pick one close to you and enter in that address. Now, the third step here is to enter your load
or what you're shipping. Here you have a couple of options
regarding the container that you choose for shipping. If you have enough goods to fill the entire container,
you ship a full container load, also known as FCL. But if you don't have enough goods
to fill an entire container, you'll ship loose cargo. And This is often
referred to as less than container load or LCL. In this case, your goods will be shipped
with other people's goods in the container. And don't worry. If you don't know this, you can simply ask your supplier
and they'll let you know which one next. You want to fill out the rest of this information,
such as package type, pallet type and dimensions,
which again can all be provided by asking your supplier. Lastly, you want to fill out the value of your goods here, which is often provided
on the invoice that you got from your supplier. Then choose when your products are ready,
or if they'll be ready in a few weeks. And that's it. Once you fill out all that information,
you'll be able to look and sort through all the listed freight forwarders. When selecting a freight forwarder,
you want to keep in mind the price, how well they communicate, whether or not
they've worked with small sellers like you before, and most importantly, make sure they're knowledgeable
on all of Amazon's requirements. Now that you have a freight forwarder,
it's time to set sail and get your goods into Amazon. To do this, let me walk you through
setting up a shipping plan inside of Seller Central. This is a step that you're going to have to do on your own,
even if you've hired a freight forwarder. This is also where you'll find the address of the exact FBA warehouse that you'll be sending your products to. So first, go up to inventory and then select shipments up at the top. Click send to Amazon. You start by entering your ship from address and typically this is going to be the address
of your freight forwarder. Next, select
your marketplace destination from the dropdown menu here. If you're only selling in the United States,
you'll just have this one option here. Otherwise, if you're selling outside of the United States, make sure to select the country
that you want to send your products to. Next, this is where you choose the product
that you're going to send to Amazon. First, find your product, then click the packaging details dropdown menu. Now decide whether you're sending individual
or case packed products. Individual means you have different SKUs
or products inside of one box, whereas case means
you only have one product inside the box. If you select case packet,
you'll go ahead and enter a template. Name the number of units per box
and the box dimensions and weight. But don't worry, all this information can be provided
by asking your supplier. Lastly, click this. See if your type of product has any specific requirements. Make sure you carefully look through this list. And if your product falls under one these categories, you then select who is doing the prep for your shipment or Amazon cares about
is whether it's Amazon or someone else. So we recommend having your supplier or freight forwarder
do the prep rather than Amazon as Amazon
is going to end up charging you more. If you do choose Amazon to do the prep. You'll notice that they're also going to be responsible
for labeling your units for an additional $0.30 per unit. Now, real quick, if you've been learning lots in this video
and getting a lot of value from it, then give us a thumbs up down below
just to let us know that you are liking this video. We truly appreciate it. Now, if there's no prep needed, then you can simply select if it's going to be you or Amazon
that's going to label your units. Now we're going to jump back near the start of this process to show you what it looks like
if you selected individual units. So for that, you need to click
the pencil icon to edit the details. Again, this is where you select
if your product needs any specific prep and who is going to label the units. From here, click save. Next, if you selected individual units,
you'll need to tell Amazon how many units you're sending in into your quantity and then click ready to pack. However, if you selected Case Pact, you'll need
to tell Amazon how many boxes you're sending in. Enter your quantity and then click ready to send. Next, whether you selected individual or case packed, you're going to need to scroll down to the bottom and click print SKU labels. This will open a box that allows you to download a PDF file of your labels so that you can print them out. If you choose to do prep yourself, then you're going to send this PDF file to your supplier and ask them to attach the labels to your products. Packaging. Now one note regarding this next step. If you selected case pack two units,
you simply click, confirm and continue. This will skip past an additional step that you need. If you selected individual units. So we're going to come right back to this section
in just a moment. Now, if you select individual units,
you're going to see the option here to click pack individual units from here. You need to tell Amazon how many boxes you're sending. If everything fits into one box,
then select the first option. Click confirm,
then type in the dimensions and weight your box. Then click confirm
packaging information followed by confirm and continue. But if your shipment requires multiple boxes, then you're going to want to select the second option. Click confirm. Then type in the number of boxes
that you're going to be sending in the default here is to enter this information through a web form, which, in my opinion,
is the easiest way to complete this step. However, you can also choose to enter this through an Excel file,
or even tell Amazon to manually process your boxes, which they can do, but for an additional $0.15 per unit. So going back to the web form, enter
the amount of boxes that you're going to be sending in. Then click open web form. Here is where you select how many units will be inside box. Again, your supply will be able to provide
all this information for you. The last step here is to enter each boxes,
weight and dimensions. Once Done. Click confirm packaging information on the step number two. Now, like I mentioned in the previous step,
if you selected case pack units, this will actually be the same workflow you'll see regardless if you're doing individual or case pack units. So to start, select your ship date, which is the date that you expect
to hand your inventory to the carrier. This date helps Amazon prepare to receive your inventory, but don't worry too much about getting this exactly right because you can always come back in and change this date
after you confirm shipping. Next, decide if you're shipping speed or LTL. Speed means small parcel delivery. This consists of units packed into individual boxes and each box is individually labeled for delivery. Normally, these are smaller shipments sent via DHL, UPS, FedEx or other local postal services. On the other hand, LTL deliveries consist of multiple shipping boxes
transported together on pallets. Typically, shipments
that weigh less than £150 are cheaper, sent by speed. And for anything heavier than that, it's best to use LTL. Next, Amazon will now tell you what fulfillment centers
you're going to be sending your products to. Below, you're going to see a shipping price
for selecting Amazon's partner carrier, which in this case UPS. We recommend choosing this option as Amazon offers
discounted shipping rates, but if you wish, you can also select a non Amazon partnered carrier from this dropdown menu. Just be aware that if you do choose another carrier, you'll have to pay for and arrange the shipping yourself. Now, after making your selection, go ahead and click
accept charges and confirm shipping. The last step here is to print the FBA box labels. Simply click print, which is going to open up a PDF file. You'll want to save this file and then send it to whoever is prepping your boxes,
whether it's your supplier or freight forwarder. Ask them to correctly attach these labels to your boxes
before shipping them to Amazon. Then once you a supplier or freight forwarder has attached
your labels, you'll come back to this page and then click mark or as shipped and that's it. Once you complete this final step,
you can then go over to the shipping queue to track the status of your shipment. Now, at this point, your inventory is set to ship, so you have a little bit of time before it arrives. I recommend using this time wisely to set up your Amazon listing and ensure that it's fully optimized. This is how customers are going to find your product,
so it's really important to do it right. Jake is going to show you
exactly how to do this in the next step. So make sure to keep watching to learn
how to create your first listing. Step eight Build Your Amazon Listing. There are six steps to building a successful listing,
and it all starts with knowing how to do keyword research. These are my top
two tips for coming up with high volume keywords that you can use for not only your listing,
but also your advertising campaigns. Once you get there, first using keyword scout search for whatever cute do you think
is most relevant for your product? So let's take our product, for example. I think most people would describe it
as just like a washable pad for dogs. So with this keyword, I can run a search for it. And then keyword scout will give me a bunch of other search terms
that shoppers are using to buy this type of product. You're most likely discover new search terms here
that you probably never even considered using yet. And because this list is automatically sorted
by search volume, all the most popular terms are right here at the top. It's also helpful to open up a few of these keywords to
check the historical search volume over the past two years. Oftentimes, you'll find interesting trends
that are really good to know when it comes
to forecasting the level of demand for your product. If you noticed, we have a few thousand keywords here and of course
we're probably not going to be able to use them all. So what I'd recommend doing in this case is using filters to narrow this list down to a much more manageable number. You'll want to experiment with this a little bit,
but what I like to do is to set a minimum monthly
search volume threshold of around 500 monthly searches. Now My list will shorten and display
only the most high volume keywords that I should focus on adding to my listing. At this point, checking this box will allow you
to save all these keywords to list that you can use to help correct your listing. Now for my second tip,
I'm going to show you how to reverse search your competitors to find the top keywords
they're using to capture sales. So to do this over to Amazon and search for your top
ten competitors, then copy all of the reasons which are usually found up here in the URL
and they always start with be zero. Or if you have Jungle Scout
you can just find it right here or even scroll down to the bottom of the page
in the product information section. You can find it right there as well. Now go ahead and copy these ten seasons back into keywords. Go in, click search. This will now show you all the top keywords
that these ten products are ranking for. Make sure to add all of these keywords to your keyword this you just created
and now you have a more comprehensive list to use for not just your listing and advertising campaigns,
but also your back end search terms. Step to career listing and seller central. To start, click on catalog add products, then click. I'm adding a product not sold on Amazon. The next step is to select a category to list your product,
and you can either search for your category here or scroll down and select one from the list
if you're ever unsure which category you should sell in. Really great way. To find this out is by pulling up your competitors listings
in identifying what categories they're in. Here's a quick example. I pulled up three of our closest competitors and noticed
they're all selling in the exact same category. Pet Supplies. This then breaks down into the following subcategories
pet supplies, dogs, litter and housebreaking, training
pads and trays in training pads. You also see you have a few options here,
but because our product is reusable, I'll select the reusable option and now you can begin
the process of creating your first listing. Now just a quick heads up. This screen may look different depending on the category
you're in, but for the most part, everything here is practically the same you may just have a few extra
or even a few less of yours than we do right now. So in this tab, enter your product ID and in most cases,
this is the UPC barcode that you purchased earlier. So if you didn't watch Section,
make sure to revisit Section five where Lenny walked you through the entire process
of buying your GHS one UPC barcodes. Next, enter your product and brand name. Now Don't worry too much about nailing these right now. You just need to fill it out with something
so that you can move on to the next section and you can always come back and change it later
when optimizing your listing. Also,
if your product has any variations, make sure to click Yes up here and then select the appropriate variations
under the next section. With private label, you are technically the manufacturer,
so you can just enter your own brand name here for this part number section. This is very similar to the seller SKU
that you'll find in the offer tab. And for both of these
you can just make them up however you will see them a lot. So I strongly recommend using something
that's easy to identify what your product is now. For the rest of these highlighted sections,
these are all mandatory, so make sure you fill them out. And if you ever run into any questions, you can just hover
over the question mark icon for a brief description. Or if you're really stuck,
you can always leave us a comment down below. And like all of our videos,
we'll make you respond to each and every question. So at this point, you're obviously not done
with your listing yet, but you are far enough to at least click Save as draft step three Draft your listings title now
because we created a keyword list earlier, I'd recommend doing all the keyword related things inside
Jungle Scouts Listing Builder. This tool will help
guide your SEO strategy by making it easier to incorporate best keywords
and also avoid repeating any keywords as well. How it works is in one click,
Joe Scout will sync your listings with Amazon, so that way you can easily move your data
between your seller Central Account and Jungle Scout. So let's now
walk through the process of drafting your title. First, select your listing
and then select the keyword list that you made earlier. Now Before you start. I'd recommend cleaning up the keywords
by removing all the duplicate words. This is really useful because once a keyword has been used in your listing,
Amazon doesn't reward you for repeating it. So for example, in your title
you only really have a limited number of characters to use, so you're much better off
adding your most important keywords there. And then for the rest of your keywords
using them in your bullet points and product description. After that, you can now draft the title
a few tips on drafting your title. So of course you want to make sure you please the algorithm by using as many of those high volume search terms
as you possibly can. But also, it's equally important that the title just flows
naturally and is legible for shoppers. So the strategy here is to take these high volume keywords
and smartly weave them in while still making it highly readable. Something like this, for example.
Next up, your bullet points. While your title is all about your high volume
keywords, the focus of your bullet points should be to inform customers
about the top features of your product and also include the rest of your medium
to high volume keywords. If you're not sure what to write about, you can always
check your competitors listings for some inspiration, but pay attention to not just their bullet points,
but also the Q&A section as well as the review section. If there are any complaints on your competitors listings
that your product overcomes,
then make sure to include this in your bullet points. Remember, you can always go back and edit your listing
copy, so just don't stress too much right here? Step five Your listings description
similar to your bullet points. This is still a very important section to add keywords,
even though it's not an area that most shoppers pay attention to. However, if you're a brand registered seller, you can actually replace the section
with what's known as A-plus content. This allows you to add additional images
and text to your listing, highlighting the things that make your product
and brand superior to competitors. You can find this in Seller Central Under Advertising,
and then A-plus content manager. When you're designing your content,
you really want to make sure. It looks good on mobile because on mobile
it actually appears above your bullet points. And Amazon actually has a few different layouts
that you can use to customize your A-plus content. So you really don't need to be a designer,
and you can even do something very simple like we did here. But for those who don't know, Amazon Brand
Registry is a program that was rolled out a few years ago, and it allows you
to have a greater control of your listing. If you enroll, you'll gain more functionality and
have additional protection for your products to sign up. You must have a registered trademark,
which is typically the hardest part. But because trademarks have a notoriously long
approval process, you can get an access to brand registry much faster by taking advantage of a program
called the Amazon IPX Decelerator. This is actually what I use to get my trademark in. Basically all you're doing is using Amazon's
prevented law firms to submit your trademark for you. And by far the biggest advantage is
while your trademark is being approved, you'll gain instant access to brand registry, right? When you submit the request
so you don't have to wait almost a year in some cases to begin using A-plus content. Now, having a trademark
where using this program isn't required whatsoever. But if it does fit within your budget,
I highly recommend it. Outside of A-plus content. Some of the biggest include being able to report listings
that you know are violating your IP. You can also upload videos to your listing,
which is super powerful and helps you get more sales. And then another great benefit,
being able to create an attractive Amazon storefront. These come in handy, especially during the holiday season. But again, this isn't necessary when you first start out
and they always suggest that people just get started first and then apply for brand registry
as soon as it makes sense. On to step number six,
which is the capture and upload your product images. Images are incredibly important for your listings,
so you need to put a lot of effort into the step. You essentially have two options either
take the images yourself or you can hire a professional. Amazon even makes it easy for you
to find experience photographers. So just head over to Seller Central
and hover over partner network and then select export services from here. Select your country where you're selling. And then from this dropdown menu, Select Imaging, you now see a full list of partners
who are experience taking high quality product images. If you're taking the images yourself, though,
just make sure you open up. Interview Amazon is a for guidelines. This will tell you what type of images you can upload
as well as the technical requirements that your files must meet. Take our images, for example, outside of the main image,
our number one goal is to explain to shoppers
how this product will solve their problem. And your images play the biggest role in this. And shoppers aren't able to physically experience
your product before purchasing. So you want your images to clear up any confusion
that they may have, as well as allow them to picture how life could be better
if they just buy your product. One way of doing this is by including lifestyle images. These images that show your product and use giving
the customer a way to put themselves in the model shoes. These images should hit on their emotions,
and while they are a little bit expensive and sometimes harder to get, trust me,
they're definitely worth the extra money. Additional elements
you can include on your listing are infographics. This is designed work on your photos that highlights
the main benefits of your product can create a competitive matrix, show
the dimensions of your product, add areas that highlight the main benefits or any other design that helps highlight
what sets your product apart from the competition. Just keep in mind that many customers will be browsing
on mobile devices, so keep your designs simple and clear. It's good to know that while you can upload a maximum
nine images, only the first seven will appear
in the main image block on your listing. If you upload more than seven images, customers
will have to click on one of the images to reveal the rest. As mentioned earlier,
another great benefit of Brand Registry is that it gives you the ability
to add videos to your listing. However, now
if you want your video to appear in the main image block, you can only upload a maximum of six images. But just like before, if you do upload more than six images
and have a video, customers can still view it. They just had to click on one of the images to the video. Just want to keep in mind,
I hope you're still enjoying this video so far. If so, let us know by a hidden like button down below. So now once your listing is built and also fully optimized, the next step is to prepare for takeoff
and officially launch your product. When your inventory arrives,
you'll want to have a go to market strategy that helps you get your first initial sales and reviews. So that's the topic of this next section. So keep watching to learn the best strategies
for launching your product. Step nine Launch your product on Amazon. In our first year, selling this product,
it got over 500 reviews and $200,000 in sales. But honestly, our strategy was actually pretty simple. We came in with a strong pricing strategy. We promoted our product with coupons,
and we ran a lot of Amazon advertising campaigns. But it's how we executed these three steps
that made this product launch successful. So we're going to dove deeper into these three strategies. But first, it's important to understand
that on Amazon, reviews are king. Without reviews, it's
hard to convince shoppers to buy from you. But when you're just starting out with zero reviews,
how do you even get your first sales? Here's the formula that we used and just know
that this whole formula is meant to be very simple, because no matter how you slice it,
there are only two main ways to get reviews. You first need to drive more traffic to your product. Why? Because when your traffic increases,
you'll typically get more sales. And when you get more sales,
you now have more customers able to give you a review. But getting more sales is only half the battle. You see, the second way to get more
reviews is to increase your product review rate. In other words, after someone buys your product,
how can you increase the likelihood of them actually leaving a review? By focusing on these two objectives. This is exactly how we went from 0 to 500 reviews
in just first year. So going back to our three step process here, here's
what you can do to get your first reviews. It all starts with your pricing strategy. It's no secret that on Amazon, price plays a huge role in
why shoppers buy. That's why it's super important
to make sure your price is very competitive. But that doesn't just mean lower your price
below your competitors. You want to be really smart about this,
so make sure to calculate your break even price. In other words, what's the lowest price you can afford
to sell your price for and still remain profitable? To do this, open up the Jungle Scout extension
and click on the Net column from here. Enter in your total landed cost, which includes
manufacturer shipping and anything else per unit. Then adjust the selling price
until you find either your break even number or a number
that allows you to make just a very small profit. Whatever your target prices, keep in mind that it's actually
okay to price a little bit lower during this launch period. And it's actually a deal
because in your first few weeks or even months, you don't want to be too worried
about making a huge profit. Instead, your focus should be more on improving
your keyword rankings and getting more reviews. Then once you hit your goal, maybe it's like 100 or so. You can
then increase your price to begin maximizing the profit. Now, the next way to get more sales
is to promote your product through the use of coupons. So in combination with lowering your price,
try offering a small discount inside of Amazon. You can find this option
instead of seller central under coupons. The main advantage of coupons is that shoppers
can actually your products by browsing either the coupons homepage
or by directly viewing them within search results. This is great because when you have a coupon active,
you can show off this bright green badge that is very hard to miss. It just makes your product really pop out
compared to products that don't have one. This is why when you combine coupons
with your pricing strategy, it's the perfect recipe for getting more traffic
and hopefully more sales. However, the question many sellers wonder at this stage, is it just better to lower your price
or keep a higher price and then offer a coupon? I'll say that we've seen some
pretty different results on this, but what I think worked really well for us was offering a small 5% discount and then going back to our price and increasing it by 5%. That way we aren't dipping below our break
even price to take advantage of the benefits coupons offer. Also, if you're getting any value from this video
so far, let us know by hitting the like button down below. Okay. Now, just because you have a low price
and you're using coupons, that doesn't mean shoppers are actually able
to see your product. So we're advertising comes into play
by bidding on high volume keywords. Running ads on Amazon will help get your competitively
priced product right in front of potential customers. And this is crucial, especially if your competitors
have hundreds or even thousands of reviews. Advertising helps you cut the line
and push your product right ahead of theirs. When you can buy in, showing up at the top of the page
and having a competitive price, the chances of shoppers clicking
your product over theirs increases dramatically. Amazon makes these ads super easy to set up. You can even run an automatic campaign
that does most of the heavy lifting for you. With this campaign, you're allowing Amazon to decide
which keywords to display your ad for. They choose these keywords based on your listings, title, bullet points, description,
and even your back end keywords. Which is why really important to make sure you've already done your keyword research
and you have an optimize a listing. Now on the other hand, you can also launch manual
campaigns, which take a little bit more work to set up. but you have much more control
since you select the keywords to target and not Amazon. For this, you'll want to use that same keyword list
you made earlier with Keyword Scout. These are the three main ways
to drive more traffic to your listing. And the real magic happens when you take them all
and combine them together. But just remember, driving more traffic
and getting more sales doesn't always mean those customers are going to leave you. Overview. On Amazon, the average review rate is between one and 2%, meaning out of every 100 sales you get only about one. Two of those customers actually write a review. Going back to the two main ways to get reviews. I'm now going to share with you
three strategies to increase your product review rate. So the best way to get more reviews
is to simply just ask your customers to leave a review. And I'm being serious. But believe it or not, a ton of sellers actually aren't even aware
that you can do this inside your SO central account. So on the orders page here,
you can ask Amazon to send your customers a review, request email
for any purchase within the last 30 days. And While customers often opt out of receiving emails
from Amazon, this is one that they don't typically opt out of. However, as I'm sure you can see clicking through it,
the way Amazon designed it can be incredibly consuming. That's why we created an easy way
for you to automate this entire process by sending out review request emails
every 24 hours without any effort on your end. Let me see how this works to access this feature. Click on marketing and then review automation. And as long as your account is sync to Seller Central,
this process is extremely easy. All you have to do is toggle this switch to the on position
and really the rest is history. Just set it and forget it
because now doing this guy will automatically send out review request emails to each of your eligible orders
every 24 hours. By default, these emails will go out five days
after your customer receives the product. This is the earliest Amazon allows,
but sometimes you're actually more likely to get a review
if it was just sent a little bit later. So for example, let's say you're selling vitamins, right? You wouldn't want to request a review before
the customer even has a chance to appreciate the benefits. That's why in some cases, a delay to request could actually
increase the likelihood of your product earning a review. To create a delay, you can just come over here
and adjust the timeframe by up to 30 days. And you can also do this on the price level. Or even just delay certain orders only. And sometimes we do get asked this question. So, yes, this tool is 100%
Amazon terms of service approved. You do have to worry about breaking any rules
since you're just automating Amazon's own request process. Okay, now another way to get more reviews
is by enrolling your product in Amazon's Vine program. Essentially, this program allows you
to give out your products to pre vetted vine reviewers. These are people who Amazon think
leave really great reviews. And how it works is they request your product and once they
receive it, you'll get an honest and detailed review. Now, of course,
this doesn't guarantee, only receive positive feedback. So just make sure you're confident
in the quality of your product before enrolling. Also, keep in mind that Amazon does charge $200 for each newly enrolled ASON,
but it's just a one time cost. And sometimes Amazon actually offers special
signing bonuses to help reimburse you for this charge. The third way to get more reviews is by using product
inserts inside your packaging. Typically, these look like business cards,
and they're mostly used to convey important information. Thank the customer for their purchase
and request honest feedback. Now the keyword there is honest. Amazon has very strict rules against incentivizing
only positive reviews. This means you can't offer things like gift
cards, warranties, discounts, or really any other type of benefit in exchange for a positive review
or actually any review for that matter. But with that said, it's still hard to ask for feedback. Just as long as your messaging is neutral
and that your customers know every experience, good or bad, warrants a review. Okay. Now I do have a pretty bold confession here. Believe it or not
we've actually yet to use product inserts for our product. And we're now up to 800 reviews
in just the first year and a half of selling. So that means that the only two that we got
all of our reviews was through review automation and the Vine program. Except the funny part about
that is we only requested five from the Vine program. So in reality,
99% of them came from automating the request emails. I really wish you could have been there and seen
every little thing that we did to launch this product. But in fact, you actually can. Over the past year, we've documented our entire process
that you can watch for free right here on. It's called the Million Dollar Case Study. It's essentially a blueprint where we peel back
the curtains and show you what it takes to sell on Amazon. So come be a fly on the wall
and take a sneak peek into the journey of how we found, made, and launched our latest product.
