Free 1-Hour Email Copywriting Course For Beginners

in this free 1hour email copyrighting course for beginners I'm going to share my 20 years of copyrighting experience and reveal everything you need to know to a compelling email copy even if you're a beginner with no previous experience in this free email copyrighting masterclass you'll learn email marketing 101 the most important lessons you need to know before writing emails the six email copyrighting best practices that every beginner must know the four different formulas that you can use to write email subject lines that get clicked and opened the 10 spam words you must avoid using in any of the emails you write plus you get to look over my shoulder as we break down four different types of emails so you can learn how to write them yourself we'll be analyzing welcome emails email marketing campaigns e-commerce and even cold outridge emails so if you're ready to learn the secrets of email copyrighting let's get started let's start at beginning what is an email database well an email database is a collection of their email addresses of people who have previously interacted with the business there might be customers who purchased a product or service subscribers to a newsletter leads that have inquired about a service and other types of contact information now why is an email database important well an email database is actually a potential gold mine for any business marketing revenue is estimated to reach 11 bill ion Dollar by the end of 2023 according to statista so if you have an email database and you're able to Market to that email database effectively it can mean some great revenue for your business in fact for every $1 spent on email marketing marketers or business owners can make $42 return on investment according to financial post so an email database is that important if you know how to use it and if you know how to communicate with it so why are businesses failing at email marketing well despite those numbers which I've just reported most businesses get terrible results from their email marketing campaigns and that's actually a great opportunity for email copywriters or any type of copywriter that wants to tap into email marketing and be able to offer that service to their clients who are not getting the results that they want to be getting you can help them and charge good money for doing so and if you watch this course all the way until the end you can learn all of my copywriting techniques and Frameworks for writing effective email copying at email marketing will most businesses treat their email database like an old friend who only calls sometimes and usually when they want something we all have a friend like that right we don't hear for them for months or years and when they do call us it's cuz they're asking for money or asking for a favor well that's what most business owners do or treat database the same way they only contact them when they want to promote a new product or service when they want them to do something they don't actually give them value over a long period of time and that's why relationships are key in fact the relationship with your email database is the most important thing right if the email database doesn't know like and Trust the sender they won't open your emails right so the relationship you have them is actually the most important element now in order to establish that relationship you need to send valuable content regularly to improve the relationship with that database before you start sending marketing emails now if you're a copywriter watching this you might be thinking well I don't have an email database and I'm not in control of my client's email databases why does this matter to me well it matters because if you're dealing with a business owner who are not getting results from their email marketing campaigns you can educate and inform that business owner look the reason is you can ask them I mean how often do you email your database what kind of emails do you send them and they probably answer well we don't email them very often and we send promotional emails you go well and you can use that example it's like the friend that only calls when they want something we need to rebuild the relationship by sending free content to that email database first in order to win back their trust and rebuild that relationship to that neglected email database before we can do email marketing campaigns and if we do that found AAL work first we'll get much better results when we do send marketing emails or promotions to that database we need to rebuild that relationship first so whether you're a business owner or copyright it's a super important lesson relationships are key don't treat them like a friend who you only call when you want something you know treat them well with great content valuable relevant content to their interests needs and wants and over time they'll be much more receptive to your marketing emails let's move over to email copyrighting which are the words right the words you use in the emails that you send so there are five different elements of any email that we can optimize to get the best or highest return on investment from our email efforts uh and from our email copywriting first is the sender then we have the subject line preview text body copy and call to action in the next few minutes in this course I'm going to be going over each of those elements showing you to write each each of those elements and optimize them for the best return let's look at the first three elements now these are in order of importance so number one is the sender's name why might the sender's name be the most important thing well that's because it's the relationship we have with our audience right if we recognize the sender as someone we know like and trust or a company that we know like and Trust we're much more likely to open the email number two is the subject line our subject line is important because it's the headline of the email it summarizes what this email is about and gets us invested in opening that email and then number three is the preview text and that we're going to talk about in just a moment but preview text is just just as important uh it's the third most important thing because it gives the person a sneak preview of the content of the email we'll get into that in just a moment so as I said the sender name is more important than anything else it's like my best friend versus a stranger my best friend could send me an email doesn't matter what he writes in the subject line because I'm going to open it because we have a great relationship right so the subject line he could have nothing in there and I'm still going to open the email versus a stranger someone I don't know if they email me well their subject line needs to work much harder to get me to open the email it needs to be compelling it needs to you know trigger my curiosity if it wants me to open the email because it has no relationship with me from the sender's name so best friend versus stranger really important email lesson there now one thing you want to do if you're writing emails is you want to use the person's name the sender's name like Jesse Forest is my name not the company name so I would put Jesse forest in the sender field not start copywriting which is my business name unless of course you're a big brand or a big e-commerce brand ory then of course you might use the uh the brand name because that has more value and recognition than say an employees's name but generally speaking if you're a small to medium-sized business you want to use a person's first and last name as opposed to a big brand name now the subject line is obviously really important it's the headline of your email if it sucks then the rest of your email won't be read right so if it's boring or weak or unrelated at ated to our interests then it just won't be read the rest of your email won't be read so you really have to work hard on writing a subject line and I'm I'm going to give you Frameworks and examples in just a minute on how to do that um so you can get the maximum amount of people opening your emails now a good subject cine open rate is 17 to 28% in case you're wondering now the thing about that is we can do much better so we can do much better than 28% uh open rates that's just the standard what's considered good in the industry we can do much better if we apply the copyrighting principles that I'm going to teach you today let's look at some subject line best practices these are the seven things that you want to think about when you're writing a subject line number one is personalization can you use your reader's first name in the subject line and if you're sending a lot of emails you can use the name field the first name field and it will maale merge each of the readers or recipients names in the subject line doing this works really well at increasing open rates number two is you want to keep it short you know more than nine words in your subject line remember nowadays A lot of people are opening emails on their phone and what you want to do is make sure that you have a short subject line so that people on their phone can read the subject line also on the desktop I generally like to keep my email subject lines less than uh nine words as well you want to avoid special characters like the dollar sign the percentage sign or the exclamation point they're all special characters and the reason is because a lot of spammers use those special characters in subject lines and as a result uh the email Gods like Gmail and Outlook Apple Mail all of those filter out those kind of subject lines and they send you straight to the spam folder so you want to avoid using those special characters you can use emojis sometimes not in every email subject line but generally speaking emojis can work well at getting attention in the Inbox and getting more people to click and open your email I like to use you know one emoji and typically at the end of the subject line after all the words have been written at the end not at the beginning you want to avoid using clickbait clickbait is where you make a you write a subject line because you want the most amount of people to click open but when they actually read the email body content and we're going to get to that in just a minute on how to write that uh when they read that they are disappointed because it's not related to the subject line so you don't want to do that you want to avoid using clickbait email subject lines just to get the open because if they open and find out they've been tricked they're going to delete and maybe even block your emails you also want to make sure you segment the emails you send if you're working with a business owner or if you are a business owner you have an email database that has subscribers and customers and leads and basically everyone in the same list well if you if you send one email to all of those people some of those different segments like subscribers who've never purchased anything from you might feel differently to then say a customer who's already purchased from you so we want to segment the list and send targeted emails to the list based on the previous Behavior they've had with us so customers for an example we would send them discounts on future products because they have already purchased from us in the past subscribers we might send different types of content or emails to them because we want to build that trust and relationship first before we sell to them so when you're sending emails to any database make sure you segment the database into different audiences and then send them targeted messages you get a much better response when you do that number seven is create urgency and doing this can increase the response rate by 9% which is really impressive create urgency in your offers in your email promotions by giving a deadline or a you know a reason for them to act now to drive up engagement and conversions create some kind of urgency and reason for them to take action now on your offers or on the emails you're sending so what are the best words to use in email subject lines that get more people to click and open the emails now you can't just stuff all of these words into one email subject line won't make any sense and people probably won't open an email that doesn't make any sense so use these natur Al and when it makes sense to do so so the first word is upgrade that uh increased open rates by 65% uh just 64% content 59% grade 55% and surprisingly the word wonderful increased open rates by 55% as well so would it makes sense to do so try and use those words in your the next few words are video and that could increase open rates by 13% numbers for example 7 or 10 or 12 whatever the number might be increased by 57% the word free by 10% news by 15% and Last Chance by 9% should you avoid using well here are some of the words you should absolutely avoid using because they're the same words that spammers use in their email subject lines now you want to avoid using these because you don't want to be you know blocked by your email readers or your email database you also don't want the email filter that Gmail and Outlook and other providers use that will send your email to the spam folder so avoid using these words take a screenshot of the screen uh there's actually over a 100 words you want to avoid using but here are some of the common ones in your subject line and also the email body copy you want to avoid using so you don't get blocked now here's a free tool that you can use to check if your email subject line and also the email body content you want to check to make sure it doesn't include any of these commonly known spam trigger words and that website is it's a free website spam analyze. comom if you go there you can literally copy and paste your email text into this text box right here um and then click click analyze this button down here and then literally within seconds it will give your email an overall score letting you know the probability of making it into the recipient's email inbox and it'll also highlight any spam words you may need to remove or replace to make sure your emails get delivered okay let's move on to some of the effective subject line formulas that work in getting more people to click and open our emails doing that obviously is the most important thing because if they don't open our emails well they're never going to read the rest of the email content or copy so these are the different four subject line formulas I recommend and typically use myself they questions personalization how to and controversy so let's dive into these the first one one is questions and questions are great because they get the reader to think of the answer and how it applies to their own lives you know as humans we hate Cliffhangers and Cliff Cliffhangers is when you watch a movie and at the very last few minutes at the end of the movie We're not told the full story of what happens next and therefore we can't wait to watch the next movie or the next episode so films and TV shows often use this technique of a cliffhanger and that's because as humans we always like to know the answer to the questions that are asked right so if you ask a question in your email subject line people want to know the answer so they're typically going to open that email here's some examples of questions that work really well are you joining us and that might be for a live event or a potential meeting you want to set up with the readers uh did you see this first name again we wonder what is this and in fact the word this is a really great word to use in email subject lines because it triggers curiosity we don't know what this is and therefore we want to find out what this is and so we open the email so did you see this first name we think what did I miss what is this uh first name quick question dot dot dot again we want to know what is the question and what our answer might be and the last one I put in for fun are you a robot and again whenever you use email subject lines like this you want to make sure that the subject line relates to the content if I ask are you a robot but then my email body copy has nothing to do with robots people feel like why did he ask me that and there's a disconnect so make sure if you ask are you a robot you reference robots in your email content as well personalized is another framework and formula I love to use and that's because personalization can boost open rates by up to 14% in subject lines you can use the reader name their location their interest or any other type of personalized information you have about them on file anything you can do with personalization really helps to increase open rates and respons rates as well so in this example in these uh four examples I've used the word marry but you would replace that with the first name uh placement holder so that the email program you use swaps it out with each of the recipients different first names right but Mary is just an example so hey Mary or hey first name works really well and that's because that's what we might send a friend if we emailing a friend or private messaging a friend will'll often say hey first name hey John hey Bill hey Mary what ever their first name might be now the next couple of emails we here have actually got the company name at the beginning that's not included in the subject line that's more like the sender name so these are companies in the next two like guess guess is a a Big Brand uh Mary check out these handpicked looks the next one is from Bonnie Fay that's a sender the big company Mary do you remember me question mark H do I remember you who is this and they want to know they're going to open that email the last one doesn't have the first name but it's personalized with location marketing workshop invitation in Sydney or we might say Sydney marketing workshop invitation now if I'm a business owner who's interested in marketing and I'm in Sydney that's going to be very relevant to me I'm going to be interested in that cuz personalized to my location and also my interest in Market how to is another great framework when it comes to writing email subject lines and email body copy as well so how to emails are super effective when you combine it with Benefits results or problems that you know your reader uh or your target audience are experiencing so the more that we know about our readers and that's why it's important you segment your databases that you send the emails too because then we can identify what are their interests of this particular segment what are their problems that they're going through you know all of these things we can use in the subject line to appeal directly to them because we know them and we're showing that we know them in our email subject lines so these the first one here is how to get 1,000 Instagram followers tonight now if you're someone that is interested in that that's going to be appealing how to buy a house for a dollar uh again uses the how-to framework how to grow your business with Facebook ads is similar to the first one there those people are obviously business owners interested in growing on social media and the middle one here is for someone who might be interested in buying a house drama is another type of subject line that work really really well and drama is the reason why tabloid magazines sell millions of copies because gossip has been around forever and it's also a way to form social connections I mean way back in caveman times when we were hunters and gatherers gossip would be you know something that we'd share around the campfire or why the men were off Hunting the women would be sitting around gossiping and talking and forming relationships right by connecting socially that way whether we love or hate drama or gossip it doesn't matter it's a human psychology and that's why drama is so appealing because it gets us interested behind the drama so how can we use this in our emao subject lines to appeal to our innate need and interest in drama uh we can do that with these kind of email subject lines My Confession this is embarrassing bad news goodbye sorry or I'm going to regret this notice how all of these are between one and three words with the bulk of them being one to two words and that's because they're short they're brief and we they can't help but wonder what is this they're talking about what is the drama why are they sorry what is the bad news what are they confessing it invokes that Curiosity and we want to know more but again make sure if you use any of these they need to be tied into the email body copy they have to relate otherwise they just clickbait subject lines let's move on to preview text so we've already talked about the importance of the sender's name and how the relationship is the most important thing we've also talked about subject lines why they're the headline of our emails why they're super important um in getting people to click and open our emails now I want to talk about the preview text right and the preview text is what people see before they click and open the email it's also really important so it can increase preview text can increase open rates by 30% now a couple of best practices to keep in mind when you're writing the preview text in emails you want to keep it short and to the point it should spark curiosity similar to a subject line and it needs to be relevant to the email it can't be something completely obscure that isn't related here's a couple of examples of preview text in fact we can see here on the left hand side Levis is the brand that's a sender name or company forgetting something is a question type of subject line and then the preview text is here in the gray don't miss out on 30% off right so that's really uh the preview text as an example the next one we have here is for company that I won't try and pronounce its name subclin is reverve reserve your spot and then it's got a an emoji of someone holding up their hand which is eye-catching and then limited drop coming soon is the preview text so all three work together to get people to be curious enough to open these emails and that's the power of preview text both of these are promoting some kind of offer so their promotional emails marketing emails and the preview texts are related to their content I also want to move on now that we've covered preview text briefly uh I want to talk about the different formats of emails that you can send now a lot of companies want to send HTML emails typically Ecommerce companies right um they might want to show their photos of their products or brands or people using their products in photos um they might want to use a lot of images in the emails and then there's the plain text group of emails and that's where you literally only use text you don't use any visual elements so what are the pros and cons of both it's really important that you understand which type you should use and when so PL Tex emails some of the positives we can see here with the green check marks they're more likely to be delivered into the inbox so they're more likely to get through they're displayed in every email client so some email clients like Gmail will actually block images unless the the person your email has accepted images in their settings they'll actually block them the great thing about plain text is there's no images so the emails are always going to be shown completely uh the email content that is they're easier to set up and send they're less salesy as well there's nothing that screams I'm a promotional email than a HTML email right all of the designs the images the elements people know you're going to sell me something right but when you have plain Tex IM emails it's not the case they look like an email from a friend and a couple of the negatives of plain Tex emails is they're hard it's hard to make the call to action button stand out because we don't have any buttons in plain text emails and they're aesthetically unimpressive they look plain right let's talk about HTML emails they're aesthetically pleasing meaning they look good they look good when we read them and they look better than just boring plain text you can create eye-catching call to actions whether it's images or buttons that you want people to click on they can be bright colors they can be designed well they can look good and they're eye-catching High con converting potential in some HTML emails for visual offers if you're an e-commerce brand or if you're writing for an e-commerce brand you know you can use images of the products or people using the product in those emails some of the negatives uh they're more likely to land in the promotions tab they can be rendered incorrectly which means sometimes HTML emails the images get broken um so they look weird and broken and therefore the whole email looks unprofessional they're harder to create and send CU you have to actually make sure that your HL email looks good on every type of email provider so it looks good on Gmail looks good in Outlook you've got to make sure before you send them out to your list that it's the images are going to look good in all of the different email Services you needs quality design so you're probably going to have to use a really good design template or you're going to have to hire a designer and they can be less personal they're seen as less personal simply because we identify HTML emails as being bulk emails and sometimes promotional emails let's now talk about your email body copy right this is the main content in your email your main message and if your email uh subject client has done its job your preview text has worked and the sender's name is someone they recognize well then this is going to be the next thing they they're going to read so it needs to be optimized and do its job so email body word count how long should your email be you might be wondering how much do I need to type or write for my email body copy well the ideal word count depends on your audience and also the purpose of your email that's going to dictate how long your email should be but let me give you some uh guidelines to begin with so the average length generally speaking of emails is between 50 to 200 words right and that's no matter the purpose or style of email or audience generally speaking uh email analytics studied a whole bunch of email campaigns and found that 50 to 200 words is ideal for most types of emails however sales emails that need to work harder to get our readers to buy something should be longer and they're typically around 450 words there might be less there might be more you want to take that on a Case by casee basis again these are guidelines that gives you a rough idea what you should include in terms of the length of your emails body copy best practices this is really important these are the things you want to pay attention to when you're writing your email copy first of all is short paragraphs and sentences no one wants to read those big chunky paragraphs that are like six or seven sentences deep we just tune out we don't even bother reading them because our eye looks at that and we go that looks like a lot of work I'm going to skip over this email I'm going to delete this email it's too difficult we live in an age where attention spans are shorter than ever before so break up your paragraphs I like to literally have one to three lines deep paragraphs and that's right some of my paragraphs are just one line other times at most there might be three lines but generally speaking the shorter the sentences the thinner the paragraphs the more people are going to actually read your email body copy so really important format your emails don't put those big thick walls of text cuz people won't read them next of all next important thing is the conversation tone right like you speak literally read your email copy back to yourself out loud how does it sound does it sound like you talk great if it doesn't rewrite it so it sounds like you speak or sounds like your client speaks if you're a copywriter writing for a business the next important point is Wim which is the radio station we're all tuned into and that's what's in it for me right what's in it for me you want to make sure that your copy is is aimed at your audience's interests their motivations their desires the challenges they're going through it's got to be written to them as opposed to what's in it for you as the business owner right if you're the business owner or the copywriter writing for a business you don't want it to make it oh we're so great or we've done this or all these things we we we ow or us that's not what your email copy should be it should be targeted at their interest and an easy way to find out if your email is reader Centric is to check how many times to use the word you versus we our I or us you want to make sure you word you use the word you more frequently and that's going to show that the email is reader Centric it's talking to them as opposed to talking at them you want to write in a fifth grade reading level even if you're writing about you know complicated things and the reason for that is we found that you get the best response when you write simple language emails right that the majority the maximum even the really intelligent people on your email list uh or your email prospects even the most intelligent people are going to understand the fifth grader reading level and then the people on you know a lower reading level are going to understand that as well so write at a level that appeals to everyone is what I'm saying and the last one is include one clear call to action too many times I've seen in emails there's no call to action or there's too many call to actions where the reader is confused they don't know what they should do next and so they do nothing just have one clear call to action and one clear purpose in the emails that you're writing and sending if you overload the reader with too many options too many messages uh too many call to actions they're going to take no action at all all right let's now look at some email examples there are four different examples we're going to look at we've got the welcome email email marketing campaign e-commerce emails and cold Outreach emails I'm going to look at actual real life examples I hope you're enjoying the free course I just wanted to take 20 seconds to tell you about copy Academy my membership website with 10 copyrighting courses Fillin the blank writing templates plus a supportive Community where you can share your work and get feedback from other copywriters on the same Journey as you getting feedback from other copywriters was one of the best things that I could have done at the beginning of my copyrighting career to take my skills to the next level so if that's something that you would like help with then I highly recommend check out copy Academy for all the details simply head over to start copy.com copy Academy or click on the link in the description below this video for all of the details now back to the course before we get to that let's just briefly talk about what is a welcome email in case you're wondering it's an email you send to welcome new customers or clients when do you send it you send it immediately after someone subscribes if it's an email newsletter or a lead magnet they're requesting or after a customer purchases you want to send that email right away it's also important to know that welcome emails typically have the highest open rate so let's have a look at this welcome email right now here's our welcome email and this sender is Dan Co he's a someone with a personal brand an online influencer and this is the email I received after joining his email list and as you see on the left hand side here I've got my um notes that we're going to be covering analyzing this example so the first part here is work he welcomes and acknowledges new subscribers and customers and that's important to do in any type of work on email I want to personally thank you for your confidence in joining this list this is exactly why you're receiving this email you either downloaded a product or joined my news Setter directly so it gives context he reminds them about the relationship that they've just started right and he also thanks them which is really important the next part is what to expect and by the way you can pause this video at any time if you want to read the email at your own pace so he says uh so here's a bit of what you can expect in this email and he goes into what you can expect uh for example I usually send one newsletter per week but on a rare occasion I will send you two or three in a in a week sometimes with a promotion sometimes because you're another sequence and blah blah blah so it explains to you exactly what you can expect moving forward so there's no surprises if you get a promotional email or if you get more emails from him tells you what the email newsletter is called he gives benefits to you the reader again making sure the the email copy is reader Centric here's how you benefit from my newset it's not just about how great he is but it's about you the reader and the benefits you can expect right and that's really important these emails are 100% dedicated to helping you achieve Clarity in your life and business if it does not bring value to you I will not email it to you great vote of confidence from Dan now in the meantime I want to ask three things from you and he tells you exactly what he wants you to do next so is clear call to action at the bottom here can you hit reply uh to can you hit the reply button to let me know that you receive this email now doing this actually improves readability because if you reply to his email that says to Gmail or Outlook or whoever your email provider is that you and Dan or you and the person emailing you have some kind of back and forth relationship they email you you respond and that makes your emails as Dan makes them more important and more likely to show up in the inbox so doing this in a welcome email asking the reader to respond even telling them how to respond like all you got to do is reply with got it is going to get people replying engaging and that's going to increase deliverability in the future so that's obviously Dan's email it goes on and on um you can pause the video if you'd like to read this in your own time as well the next type of email is email marketing campaign so it's usually a 5 to 10 part email meaning you send between 5 and 10 emails in an email marketing campaign for the purpose of selling a product or service right and that's usually because you want to make sales of a product whether it's a physical e-commerce product or a digital product like an online course or if you want to generate leads maybe for a webinar or you know some kind of service that you hope to sell in the future so email marketing campaigns are when you want to sell something products services or events now I like to send between 5 and 10 emails per email marketing campaign usually sent one to two days apart uh I want to give you an example of a campaign right now um we won't be going over 10 emails right now just take too long uh but I will give you an overview of a actual campaign I sent so the first email which was on day one builds anticipation right that's the goal of it it builds anticipation for what's about to come it gives the reader a hint of what they're about to receive in meaning information about a new product or service so email number one was all about hey I've got something amazing coming in it's going to change your life you're going to get these benefits from it stay tuned because in 2 days I'm going to send you all the details and then in 2 days time uh second email is sent and that's where you give them all the details about the sale and the product or service that is being sold right to give them all the details you tell them what's happening what's being sold why they should buy it and all of those great things and of course how to buy it email number three which is typically sent one or two days after the previous email explains why the product or service being offered is better than all of the competitors products or other products out on the market it might not name those products specifically but it will say here's why this new product or service is unique and different to anything else you may have tried in the past and that's the purpose of email 3 email number four is case studies or testimonials that's where you give evidence that your product or service is Awesome by showing actual testimonials from real customers uh or clients or case studies you can provide that shows this product or service works it does what it says it can do it gets results for other people and it can get results for you too number five again which is send one or two days after the previous email is to create urgency that's where you might be saying hey the deadline for this promotion is coming to an end you've got x amount of time you know one or two days before this promotion ends you know we're removing this sale and you won't be able to get the discounts or we have a limited quantity whatever the reason for urgency is you remind them of in email 5 and then one or two days later after that you give them the final reminder you say hey this ends to today or this tomorrow um you know take action now if you want to order this product or service or register for this event and you know do that now because if you don't you'll miss out and that's the final email and the final reminder email so that's an email marketing campaign now I want to show you an example of that one of the emails in that campaign right and this is an email marketing Camp pain example uh one particular email from Dr Emily and Dr Emily was selling a detox program right just get myself out of the way here so hey first name Dr Emily here I hope you're doing well now what she starts with is why most detox Solutions on the market are tox of and even ineffective right as I'm sure you're aware you don't have to look far in the health industry to find the word detox hundreds if not thousands of products claim to be detoxifying so detox has become a tired Buzz workor many detox programs and coaches are missing key components that cause people not to get the best results so this is a style of marketing email that explains why her program her solution is better than everything else out on the market and what she's saying here it's because many detox pro products or programs are missing key components that cause people not to get great results and even unknowingly reexpose them to toxins so she's saying how they can be harmful and incomplete all the other programs out there she doesn't name them specifically because you don't want to get into trouble you don't want to get a lawsuit because you've called out a competitor she goes on to mention her credibility and expertise in the area of detox right that for over 25 years she's dedicated her life to this important work you know which is all about detox and down here she builds anticipation for the news that she'll be sh sharing soon in her next email she says I'll be sharing some very exciting news in the next few days and you won't want to miss it so stay tuned again building that excitement building that anticipation for what's she even then has a cliffhanger here herself uh even if you've tried it all I promise you'll be pleasantly surprised by what I'll be sharing in the next coming days be on the lookout for my emails and that's just an example of one of the emails in a marketing campaign to build anticipation for a product the next type of emails are e-commerce emails so what are they well they're emails that you send to visitors leads and customers to promote a physical or even a digital product right if you have an Etsy store selling you know prints or print on demand things that might be digital products or physical products so when do you want to send these emails well e-commerce emails there are many different types of them there might be abandoned cart emails right when someone goes to purchase but they don't purchase for whatever reason you want to trigger an event where you send an email reminding them to come back and purchase there might be Auto confirmational emails they're more like transactional emails um and then promotional emails of course to promote a product that you're looking to sell so the first one here of the e-commerce emails comes from em Cosmetics the subject line is really compelling it reads hey uh Maria did you forget something question mark now it's personalized and intriguing cuz we think what have I forgotten you want to check out the email this is a hat mail style email we can see because of all of the visual elements we've got different colored headlines and images and elements here but the copy reads did you forget something question mark you left something in your cart at em Cosmetics it's waiting for you to come back and don't let it end up with someone else that's that fear of missing out someone else might pick this up so you better get it before they do in your cart you left and there there's the image of the product that you know this person was obviously checking out before but didn't purchase and then they entice them with a special offer user code welcome back at checkout for 10% off your order so it's personalized with the product they were already looking at but they have not yet purchased and it pushes them to buy by offering a 10% discount and then the call to action there is that discount with to complete your purchase button if we click on that we can then go ahead and purchase that's going to be a really effective abandoned cart you know email to win people back let's look at another example of an e-commerce email and this is from appsumo and I actually use appsumo to get great deals on software product I recommend them so the center name is appsumo the subject line is piece of the action and again we wonder what piece of the action should I have a piece of this action and it intrigues us to open the email now like a lot of e-commerce emails this is also a HTML designed email we can see that this actually a gif and what's great about this email as I say here is it does a great job of showing the dramatic price savings with the alternative solution so you may not be familiar it doesn't really matter but zap zapia is an automation platform right that a lot of business owners use online and it's typically $588 per year if you sign up with zapia Now abura is offering active pieces which is only 59 a year which is literally like 10% cost of the alternative zapia and it's just a one-time payment so one-time payment lifetime a is only $59 versus zap Happ which is grayed out which makes it less appealing as well it also has the the shock emoji icon here whereas this has a love emoji icon all little subtle things they're doing to get us interested in purchasing active pieces we can then click on learn more about active pieces to get access to it and then they have a second call to action button here automate your tasks which is the benefit of active pieces for business owners so a great example um of using imagery in a h em type of e-commerce email comparing what people know is a more expensive brand with a new brand that's cheaper and still going to be a great solution now let's talk about cold emails so what are cold emails well there are a series of emails you send to cold prospects that you wish to do business with what is a cold prospect it's someone that doesn't know you yet right so these are Outreach emails as they're also known and when to send it and why well whenever you need to generate new leads and clients either e for your copywriting business or for your client's business is when you might use cold emails so this one is one I received in my email inbox now I will say I receive cold emails every single day right literally every single day and I delete most of them this one stood out for multiple reasons which I'll explain now first of all I didn't know this person so the subject I needed to work harder and it was copyright and crew which is the name of my agency so it's personalized and and that's what x means in case you're wondering X means and coner right which is obviously their business name I opened the email because the subject line got my attention it was personalized hey Jesse so they've used my name it shows they've taken the time to research me which is a good start they know my first name full transparency you don't know me and this is a cold email right so some people might avoid saying that because they don't want to say I'm trying to sell you something but he's just been so honest that I can't help but like him already you don't know me and this is a cold email that transparency that blatant honesty is going to make me probably listen to that sales pitch or read this cold email which we'll read now so let's move on to the next part here if you're not curious about why I'm reaching out then just reply not interested and I won't contact you again which is a nice little takeaway but if you've got 20 seconds to read then I won't disappoint you first off I wanted to congratulate you on copyrighting crew's exceptional assistance to business owners through expert writing services that shows to me he knows what we do which is we provide copywriting services and he knows who we do it for which is to business owners it shows me he's taken the time to understand my business it's not just some random you know Mass send email he knows who we are and he's commented on it so it shows he's taken the time to research me which I appreciate where conquer we have our clients globally to grow their Pipeline with high quality leads and business opportunities so it's a quick overview of his company without bogging me down with the whole history or too much detail and that's really impressive as well right it's short it's sharp it's to the point and it's me focused it says we help out well it's actually them focused we help our clients do these things then he goes into a case study which shows that he's gotten results for other people uh which is important they're not just at some new company we recently had one of our clients reconnected agency and again that's interesting cuz we're an agency and he's helped other a agencies achieve an average of 14 ready to meet prospects per month right so that's an impressive case study with actual results then he goes on to the call to action which is clear and warm and not too aggressive which is do you have time sometime this week for an online coffee to explore the opportunity of creating something similar for copyrighting crew again personalized with my business name and then we go down to the most interesting part of the email which is a photo of Jay with a coffee for him and a coffee for me with my name on it now this is impressive it's I know how this is done it wasn't he's I mean this is still a mass email even though it's very personalized this is sent to probably thousands of companies and they use software to put the names of the uh people that they're sending to on these images so it's done in Mass although it does seem to be if I didn't know that it would look really impressive right I would assume this was personalized to me as well which just adds a further layer of personalization and he says already got you one meaning the coffee so 10 out of 10 called email which was really impressive and you can use a lot of these elements in personalizing and sending emails like this to win new clients uh for your cooperating business or for your clients business thanks for watching this free email copyrighting course now if you enjoyed this content then I'm sure you'll love how many courses inside of copy Academy my members only Community inside copy Academy you'll be out to access over 10 fulllength copyrighting courses plus writing templates and an active and supportive Community where beginner and experienced copywriters share their work Network and get valuable feedback if You' like more information about copy Academy simply click on the link below this video and I look forward to seeing you in the next video

Channel: Jesse Forrest

Views: 9,614

Keywords:

Id: bhhiXX7b3pU

Length: 48min 19sec (2899 seconds)

Published: Sun Sep 17 2023