Fast food price increases outpacing inflation, experts say

>>> McDONALD'S IS LAUNCHING A NEW $5 MEAL DEAL THIS WEEK. >> KENNY CHOI HAS MORE ON THE CHANGES AND THE COMPLAINTS. >> Reporter: AMERICANS CRAVE FAST FOOD, BUT WITH HIGHER PRICES MORE AND MORE SIMPLY AREN'T LOVING IT. >> IT'S EXPENSIVE WHEN WE HAVE TO FEED THE WHOLE FAMILY. >> Reporter: HOW DO YOU KNOW THAT? WHAT MAKES YOU SAY THAT? >> BECAUSE THE PRICES GO UP LIKE EVERY YEAR. >> Reporter: NEARLY TWO-THIRDS OF FAST FOOD CUSTOMERS SAY THEY FELT STICKER SHOCK THIS YEAR AT THE COUNTER. THE COST OF A QUICK MEAL IS OUTPACING INFLATION WITH PRICES UP NEARLY 5% FROM A YEAR AGO. >> IT'S SUCH A BIG JUMP RECENTLY. MAYBE WE'RE SPLITTING MEALS MORE OFTEN OR WE ARE A LITTLE BIT MORE AWARE. >> Reporter: TO FIGHT THE INFLATION FATIGUE AMERICANS ARE FEELING, McDONALD'S, BURGER KING AND OTHER CHAINS ARE LAUNCHING COMBO MEAL DEALS. STARBUCKS IS OFFERING A DISCOUNTS PAIRING MENU. >> THIS IS NOT A WAR AGAINST ONE ANOTHER. IT'S REALLY JUST A RESPONSE TO GROWTH TO GET SOME OF THOSE CUSTOMERS BACK, PARTICULARLY THE LOWER INCOME. >> Reporter: FAST FOOD CHAINS HOPE THESE BARGAINS BOOST SALES AS COMPANIES TRY TO OFFSET THEIR OWN HIGHER FOOD AND LABOR COSTS. CUSTOMERS MAY NEED TO GRAB THESE DEALS BEFORE THEY'RE GONE. >> THIS $5 MEAL IS A TEMPORARY THING. I DOUBT IT'S GOING TO LAST MORE THAN A MONTH. >> Reporter: ACCORDING TO A RECENT LENDING TREE SURVEY, 75% OF PEOPLE IN THE U.S. EAT FAST FOOD

Channel: KPIX | CBS NEWS BAY AREA

Views: 1,871

Keywords: KPIX 5 News Evening

Id: iuRLJFwX5P4

Length: 1min 39sec (99 seconds)

Published: Tue Jun 25 2024