Facebook Ad Testing Strategy That ACTUALLY Increase Profits...

hey what's going on guys welcome back to the channel my name is nick terry and today i have an exciting new video for you guys today i want to talk about testing the theory behind testing why you need to be doing testing this comes on the creative testing audience testing copy testing and i'm going to show you how to structure those things more from a higher perspective as i do have videos on how to set this up in the ads manager and that can be found on the channel if you look up like best ad account management strategy um just uploaded that on i think it's what let's see nine oh nine nine 11 19 2021 on friday uploaded that video that that one does a really great job explaining this but i want to go more further into just how to think around it so with that being said make sure the like button hit that subscribe button for new videos every monday wednesday and friday that being said let's hop into it [Music] so running a test and i like to say a test because that's how we we kind of basically talk about in the advertising industry but a test is also considered an experiment and experiments we're gonna dive back into science class what like seventh eighth grade and talking about experimenting so experimenting is necessary because it provides us with information which is not based solely on beliefs but on facts so we're basically saying that hey i believe this creative works i have this happen all the time with my clients hey i believe this ad works i really want to run it like okay cool we run it does horribly communicate back with them hey ad did not work oh well i thought it would do great i'm like here's the facts here's the proof it works oh okay great versus okay cool yeah let's run it let's push much a spin behind it boom and it doesn't work and then you're just like well i thought it would work well i know me too blah blah like then also running controlled experiment running another creative behind it that's a proven one and understanding that so long story behind all that but to stay back on the video to run a proper experiment or test as we like to call in the ad world you need to understand variables at play and this is the biggest reason why behind this video is a lot of advertisers don't understand the variables and how to control your variables so that way you're not running um i forgot how to say it a bad experiment but like a contaminated experiment essentially uh where you have too many unknown variables so controlled a controlled variable it remains constant and um unchanged during experiments so every experiment you have a whole bunch of control variables and then you have one independent that's the key right there so an independent and the pendant is the variable we're testing so that's big to understand you have to understand that out of all these control variables i can only have one that i'm going to change up to be the independent in the experiments so variables and facebook ads your conversion objective you choose the audience the creative the copy the headline the offer the landing page experience and the product itself these are all variables that will affect your results as an advertiser and honestly some would say there's more to this but these are the ones we want to focus to on this video now as an agency as an advertising agency this is the only variables we focus on and we like to test um just because one that's our job as our responsibility this is what we're clients are paying us for audience creative copy headline and obviously we'll do some consulting with the landing page to product and typically we like to do one to one tests a month around the landing page and the offer the product we never change because the the eight you know we work with businesses that are already profitable in our product we're just helping them scale further now i want to showcase what are these variables that are highest to lowest in terms of profitability prioritization of when you should do this and when should you not because it's great here's all the variables let me go test a bunch of these and then you're gonna be like which one should i test first well this is your key right here these is the way to prioritize these specific variables creative honestly eighty percent of your results come from here you're creative so creative copy headline audience audience very low because you only need one or two audiences to scale the six seven figure so you don't need a whole bunch of audiences i think that's a big misconception a lot of people have advertising headline honestly the creatives can grab the attention first line of copies and do a lot of attention grabbing um headline now i think is actually a little bit lower like we're literally using just a product name for the headline and we're seeing great results with that now how do you structure these tests we've identified that you have independent variables you can only have one at a time control variables are things we just leave the same we never change so if you're gonna test the creative the independent variable the only thing we're gonna change in an ad is the creative but we're gonna make sure that we run this new ad we create with the same headline that's best performing in the account the same copy that's best performing and the same audience that's best performing so we're giving this creative the only thing we're changing is creative and we're leaving audience headline a copy the same because we know those are already best performers but if you introduce an ad for brand new creative brand new audience brand new headline brand new copy you don't know which one works and which ones doesn't so that's very big right there to understand now test and copy same thing the independent variable is the copy we're putting a whole new piece of copy in there so the only variable we're changing is copy now we're going to leave the audience the same the headline the same and the creative the same and yeah and that's essentially how you test copy so now we know if this ad does better we know that this copy it could be a big winner now again it takes a little bit more time because we really want to spin on those for a period of time before we can say yes or no to it headline same thing here we're gonna keep the control variable the audience the copy the creative but the headline is to be only thing different and then testing audience so we'll basically go ahead and duplicate an ad set with our all of our best performing ads just change the audience we have all of our best performing ads with creative that's working copy this working headline is working so we have all these best performing stuff we want to put it against a new audience and we'll test that audience and see how it works now after the test is done we need to review because reviewing is the other half like isolating your variables understanding controlled variables and constant variables the next thing is understanding what to do after the test because that's really big right there and not most people do it if something worked why did it work why did this creative work if we we put a new creative out there had a higher click-through rate lower cpc what is different about this variable than every other variable we've done in the account um this creative and then every other creative and that counts big right there okay cool it's a girl holding the product versus all the other ones it's just a product flat on the bench okay cool that's something interesting that's something that maybe we can dive further into we need to put more people and ads you know going ahead and working with the pro playing with the product so let's test that next if something didn't work why didn't it work so let's say in a complete different scenario all the other ads were the product on the bench this one was a girl playing with the product why didn't it work well you're zoomed a little further back from the product you can't quite see it well the girl is kind of distracting and honestly just doesn't really do it well then let's see let's further test this as in like maybe we can try on one or two more variations of a person holding a product because we or solely believe our belief is that playing with the product or holding product is gonna do better so we're gonna test maybe one or two variations just to make sure that we completely rule this out and then what's gonna happen is when you start to take note of what works and what doesn't work you're gonna do less of what works i mean what doesn't work so if you're noticing that every ad you do if person holding product does bad then you just likely you won't do it like you're gonna rule that out like hey that's not something we need to focus on with ads if every product every ad that you do resulting holding the product works then let's dive further into let's keep creating more and let's test more things let's have the girl with three different hooks to grab people's attention three different hooks she'll say the beginning of the video so like add one has this hook add two has this hook add three as this hook before starts playing with the product you'll never believe what i got at face um at the store yesterday and then she starts playing the product showing it off like that boom grabs people's attention something common lately is the little speech bubble for axing a question on tick tock oh my god where how did you whiten your teeth so much and then running that as an ad of that particular person responding to it so what you're gonna do is you're gonna start spawning new experiments figuring out what work what doesn't and you'll spawn more testing what has worked and diving deeper into it which creates more experiments so you're not just going to do creative tests once or copy test once or headline tests once in fact you're going to do creative testing weekly we do copy testing once or twice a month we'll do audience testing once or twice a month and headline testing honestly once twice a month creative testing though three to four times a week we're launching a new creative just because again we we know from a prioritization level of what drives the best results compared to everything else and we know it's creative so we want to have more focus around what works and as a business owner you have to understand what drives your results and what doesn't and then also what drives more results relative to everything else and if you focus more on that you can grow your business scale your business faster because you have a greater focus and you understand your core lead indicators that get you your lag indicator which is your result that you're going after so really hope this video kind of helped you understand testing creative copy offer and things like that and why we do testing and how to actually structure your own tests and more of than just here's the ads manager here's how we do this this this but more of the logic behind it because if you can think logically behind it and understand why we do things not just here's how to do this then you can also start to grow outside of your shell that you're in right now and start to expand your mindset and you can go ahead and test more things with the proper knowledge of how to run a test and it's going to kind of free it's like like i'll catch a fish for you here you go or a t-shirt a fish and you'll you'll never go hungry for the rest of your life um that kind of little standard thinking process so thank you guys so much for watching this video hope you enjoyed it i know definitely uh tough but let me know what y'all believe on these mindsets series i've kind of done over the last two or that last video in this video or remember my next video um i have one other video that's kind of talk about like feedback loops and stuff like that this is the type of stuff i love as a marketer we dig deep into psychology and how people work and how people think because then we create ads that can leverage that and i also love it for understanding how we think as marketers to you guys so that way you guys can think as marketers as well so thank you so much for watching make sure you hit the like button hit that subscribe button for new videos every monday wednesday and friday thank you so much for the support on the channel if you're an econ business owner and you're doing at least 25 000 a month in revenue and would love to hop on a call with us click link below uh we'll just look at your brand we'll discuss strategy we'll put a strategies for together for you that you can take and run with if you choose or you'll have the option to work with us if you would like so make sure you click the link below to book that call and with that being said guys my name's sixterio hope you enjoyed this video i'll see you guys later peace out

Channel: Nick Theriot

Views: 1,495

Keywords: facebook ad testing, facebook ad testing strategy, facebook ad split testing, facebook ad testing framework, facebook ad test budget, how to test your facebook ads, facebook ad creat, facebook ad creative testing, testing facebook ads, creative testing facebook, split test facebook ads, how to test facebook ads, testing facebook ads shopify, facebook ads creative testing, facebook ads testing, facebook ads testing strategy 2021, facebook ads testing and scaling

Id: pj4k434lP4w

Length: 11min 24sec (684 seconds)

Published: Wed Nov 24 2021