Facebook Ads Testing Strategy - 2021 Tutorial Shopify Dropshipping Walkthrough

what's up guys it's Paul and into this video we're gonna be looking at the Facebook Ads strategy my particular strategy a lot of you guys have one of this video after seeing my video with Oberlin you're going to get from Paul Li Paul has made over seven figures it's time to get into paulie's winning Facebook Ads formula a lot of people like my style me breaking down the numbers and stuff so this is an all-inclusive video on the testing this video is directly what my mentees they also received the same advice so consider this a free video and the only thing I ask in return is a like on this video and subscribe in a little notification belt that's it alright let's get on with the video it's gonna be a little bit more of a longer videos so it definitely takes some notes definitely feel free to re-watch this video if you're new to the channel welcome my name is poll on the southern figure she'll fly jobs per I've been doing this full time since 2016 so without further ado let's get on with the presentation definitely take some notes and I'll see you guys on this side alright this is the drop shipping Facebook Ads strategy for 2020 let's begin okay so let's talk about the campaign setup you can go ahead and open up your ads manager and follow along with me every single product you test deserves its own campaign and these two campaign types they're essentially the same thing the only difference between these two campaigns is one spends a little bit more one reaches a little bit more people and one is experimenting with one more ad I recommend the $75 campaign for products that you have very high confidence and like the best of the best so now that we're done creating that campaign let's move on to the ad set settings so the name you could just leave this default for now but normally it will be the interest name we'll scroll down website for conversion and then we'll choose the conversion events purchase dynamic creative and offer you can skip those budget and schedule for the start date you can start it at 12 a.m. but honestly it does not matter the budget it's going to spend the CBO budget so we want to apply a four dollar minimum spend rule the purpose of a minimum spend rule is to give each at set a fair shot now at the time of this recording CBO is not mandatory and I kind of doubt that it will ever be if it is then ad set budget five to ten dollars a day is okay for locations you want to make sure you're choosing people living in this location that way you're not targeting people who are traveling locations will be Europe the entire region not just the high GDP countries Australia Canada Singapore and of course the United States you can add more to this list for example if you tend to get purchases in New Zealand go ahead and include that as well and then you want to save this list for future use ages it's going to be 2166 gender is gonna be all unless the product is very male or female specific language is gonna be English all which includes the United States and United Kingdom targeting it's normally just gonna be one interest and you're gonna exclude Rob's pink or Aliexpress but we're gonna skip this for now because we're gonna come back to targeting in just a second placements will be automatic in order to give Facebook's algorithm a large pool of different options the conversion day window is going to be one day click or view however I've experimented around with 7-day click or view as well and I find that both are very effective it's basically how long it takes for somebody to convert so if you're selling a car that it's gonna take a lot more than one day as opposed to an impulsive purchase worthy drop spring product around thirty to fifty dollars that typically happens within one day so to summarize we just created a ad set and we left the interest blank now we're gonna go ahead and work on the ad before we get into the target okay so let's talk about the ad first you want to link your Facebook page of course and you do not want to link your Instagram page unless it's very very polished you don't want people clicking on your Instagram page and being distracted from the shop now button if we don't even give them the option of our Instagram page there's no harm to be done the ad copy can be broken up into two parts first you have one short sentence maybe five to eight words long it's a short catchy headline which hooks the readers attention every golfer needs this new tycoon putt you know whatever the product name is it needs to be sensational it needs to grab their attention you need to tell them a little bit about what the product is or why they should care that's a hook statement the next sentence is going to be an offer plus a call to action so it can be something like this thirty five percent off now limited time only get yours here at this Shopify shortened link one word or with two words not a whole string not a whole long URL another option is bit ly links the plus sign at the end of the URL it doesn't show the actual graphs anymore so you can use both the Shopify URL or the bitly link you're going to have a headline and then a description section the headline field it can simply be a rephrasing of your first original headline hook statement that you wrote in your ad copy or it can just be the part title in a catchy manner the ad copy is not the same as the description the description you can just simply insert your offer your call-to-action so you can either have to image ads or one video ad or one image ad and one video app so for this first set we can go ahead and make an image ad one so now I'm going to duplicate this first ad that we created and duplicate it one time if you have a video ad or duplicated two times if you have a video ad and another image app and then you can go to name the second image as image ad to and then the video as video ad one these ads are going to have the same exact copy that she wrote so the only variable being tested is the ad creative not the ad copy so now that we've done all of that let's go back to the ad set targeting so we've just created our first ad set and we have no interest in here so we want to treat this first ad set like a brainstorm list full of many different interests you want to aim for 10 to 15 interests with roughly around a million size each in this first ad set you want to do the process of elimination until you have only 8 to 10 interest for the $50.00 campaign or 10 to 12 interest for the $75 campaign now after you've selected the best of the best interests and by the way I'm gonna make a future video on how to come up with these interests how to actually choose interests so definitely subscribe so you don't miss out so after you're done choosing the best of the best interests you want to duplicate this first ad set until the number of ads sets equals the number of interests so now that everything is duplicated you're going to go through each ad set to make sure that it only has one unique interest each and final thing you need to make sure you have these columns set up so you can go and pause the screen right here so navigate to your column section hit customize column and then basically type out all these metrics and then save it as KPIs for future reference if you haven't liked this video already I'd appreciate if you did and hit the subscribe button leave any comments if you guys have any questions so far and let's carry on before we even get into the numbers and the ad set criterias with Facebook Ads we are buying attention and this attention will tell us whether we've validated the product or invalidated the product winners look like potential winners within one to three days so ads need to be profitable we're nearly profitable within one to three days we are essentially selling as-seen-on-tv type products except on social media if these fail to get sales these commercials get cut so profitability or near profitability within one to three days equals audiences validation of the product and just a side note cheap clicks engagement all that stuff without sells it's not good enough people validate with their wallets so now we enter stage one the goal of stage one is to see if the product can achieve profitability or near profitability within two to three days we have certain rules and expectations and if they aren't met then the product gets killed we want winners and you need to remember that these winners do pass these rules and expectations so just a disclaimer once you know and understand rules you know that they can also be broken so this is more like a life philosophy there's not going to be a one-size-fits-all approach you want to be systematic but flexible at the same time ok so this is the juicy part let's get into the numbers the first rule is the cost per unit the link click rule it has to be above two R's 50 cents the second rule is that if around a break-even is spent and no purchase intent you should kill it the third rule is if you spend a break-even point or five hours after the break-even point and you still have no sales for that ad set then you should kill that ad set and ad sets with sales must sustain profitability over one to three days and also a lot of times with CBO campaigns you'll notice that some ad sets only spend a couple of dollars so you would have to wait until these ad sets spend enough money until the break-even it's met in order to make a decision like killing it now these are the campaign rules and notice that these are still on day once day three so you're going to be applying these ad set rules and campaign rules simultaneously day one you're gonna have spent about fifty to seventy-five dollars and if you have less than to purchase intent in the entirety of the campaign then you're gonna kill the entire campaign and move on to the next product this is why the context really matters because winners look like winners on day one to day two therefore they get purchased and cents on day one day two if as lesson two that is not significant enough it's most likely not a winner let's save our losses and move on to the next product day two you're gonna have spent about seventy five dollars two hundred dollars spent at least and if you have no sales then you're gonna kill the entire campaign and move on so it must have sales by tattoo it's not gonna have a date three if it doesn't even have any sales okay so day 2 to day 3 so this stage 1 campaign can continue indefinitely as long as you're constantly moderating it and as long as its profitable or very very close to break-even so at this point you may have a couple best-performing ad sets and overall best ad creative these are going to be moved on to stage 2 but understand that a product must pass through each ad set rule and each campaign rule on each daily basis so let's just do a quick summary and review the product passes day one because it has sales or more than to purchase and cents if not it was killed on day one it did not have a day to day number two the product passes day two because it has sales and the campaign's row as is 1.5 or more so that means that it may have not been totally profitable but it's nearing profitability and it's definitely not far from profitability day number three the product campaign has spent more than $150 and is profitable or very very close to being profitable with at least one interest that has two or more robots and two sales minimum so the ad set can't have like a 10 plus Rho as and only one sale because in that set that just has one sell it's not very reliable so stage 2 has two goals we're gonna explain more in depth about how we actually achieve these goals but first the disclaimer you want to still apply the rules from stage 1 they still apply the CPC rule the you know the break-even rules but you want to be a little bit more flexible for example in stage 1 we had if $5 spent until break-even a spent and no purchases and cents we would kill it but for stage 2 this rule can look like if $10 until breakeven spent so you can be a little bit more flexible but on the flip side you don't want to be emotionally attached to best performers if they start to decline so let's talk about the first goal of increasing spent towards best performers profitably so we do this by having each best performer horizontally duplicated in a CBO or a number of CBO's so right here we have three types of methods to do this if you only had one best interest in stage 1 then you would have a new $50 200 or days and this one interest would get duplicated five to ten times and each CBO with a total of five to ten ad sets if you have two best performers you could do an eighty door date CBO with each interest getting duplicated four times in the CBO you could do that method or you could just do method a twice and if you have three or more best performing interests just a side note you probably have a winner if you have three more best performing interests then you would do a one hundred our date CBO with each interest is getting duplicated three times in the CBO so overall the campaign would have nine ad sets total so that's one method you could do so all of these methods do the same thing of increasing spend towards best performers and being horizontally duplicated and sitios so that was for the first goal so for the second goal you want to create a campaign just like you did in stage one with ten interests this campaign is going to be only for new interests that you haven't tested before and some of these interests are going to be very very related to the best performers that we found in stage one and some are not so let me give you a practical example let's say we're selling a SmartWatch if the interests Sony and Apple were the best performers then you might want to test something similar to Sony and Apple and then also you want to test some unsimilar for example college students office workers and gadget enthusiasts this campaign would have a balance between very similar interests to the ones that got sales in stage one and also very new and diverse interests that you haven't tried before so stage two is really an indefinite cycle that repeats first process is to increase spent or its best performers and try to find new best performers and once you find those new best performers then we're going to increase spend towards the new best performers and then you would repeat so moderation is still required just like stage one and if stage two cannot sustain profit then it would not move into stage three which is scaling all right so that was my complete Facebook Ads testing approach for all the products that I test leave any comments of any video topics you guys want me to make if things weren't clear in this video by the way I read every single comments Instagram DMS I don't I don't read them all because there's just so many but YouTube comments I actually read them all so feel free to let me know anything that you guys want me to know do you guys are interested working directly with me I'm looking at your products on the side I'm telling you this product is way too saturated or finding a lot of opportunity in this product you want me to look at your Facebook Ads mentorship link in description right there down below and feel free to share this video with anybody that might find it useful I really hoped you guys liked this video and see you guys in the next video thanks for watching

Channel: Paul Lee

Views: 34,574

Keywords: shopify, shopify ecommerce, ecommerce, facebook ads dropshipping, facebook ads strategy, shopify facebook ads, shopify dropshipping, paul lee, dropshipping, oberlo, shopify dropshipping 2020, facebook ads, facebook ads for shopify, dropshipping for beginners, aliexpress dropshipping, shopify tutorial for beginners, shopify dropshipping with aliexpress, dropshipping 2020, facebook ads 2020, shopify dropshipping facebook ads, facebook ads tutorial, verumecom, facebook ad dropshipping

Id: g3WeOzkpAC0

Length: 13min 24sec (804 seconds)

Published: Fri Apr 10 2020