Emlyn Hughes interview 1988 - AWD truck launch.

and in maintaining the conference theme the vital importance of being part of a great winning team was emphasized in a memorable manner by the former Liverpool in England captain the irrepressible Emlyn Hughes but what shanks had was a dream to make that team the number one in Europe and what happened it took him from 1962 to 1977 15 years to become the number one in Europe when we first won the European Cup and I was fortunate enough as a captain to have gone and picked the first European Cup that Liverpool won there shanks did everything correctly he built the basics now some of the other lunatics that were in charge of the football clubs in 1962 they built upwards and they had a basis of nothing you know so you bound to topple over shanks though that way and then went up from there and these idiots in charge of football clubs they would take their commodities which were their players which were the workforce of AWD they would take them and they'd say what will you do in them this week I know run them on the moors they've been the moves for months next week we'll run them on the roads this week you're not even up in their own certain ages third week I don't we'll do it this week run them on the sand they've not been in the sand for a G shanks used to say um and next time to build a sand hill on a pitch will bloody clean on one but what you trying to say was that there is no substitute for hard work no fuss no nonsense doing your job well and as I say everything that I've heard from AWT from daily junior and senior from Ron is about hard work getting the basics right but within that structure within that structure Brian there's got to be room for individuals got to be I mean we had individuals at Liverpool Keegan's highway great players but within that team patterns outside of that team pattern they could go and do whatever they wanted on side on the field but they needed help from other members of the company from AWD they needed help from liverpool football players who weren't in their class as far as spectacular goals were concerned or great movements or dribbling or whatever they weren't in the class but they needed us to help to create that opening to get a contract to get a another business meeting they needed us and great individuals trifid people and another individual we had at the club there's a lot of big Larry Lloyd big Lloyd e Bristol a Denis - roi worry you know a cracky lad but not the brightest in the world he was so my favorite story about Lloyd the plane were playing Birmingham one day 1966-67 and they had a player playing for him called Trevor Francis now Trevor fasces could fly he could catch pigeons he was he honestly is a quickest thing when he was a kid he was a quickest thing I've ever ever seen so where what wine did big Lloyd e up before the game load he's marking him so why Neal I do a lot he's quick guy he's quick no I mean this fella is really quick Lloyd er he can even without his legs we start the game with static we stay the game honestly the referee was a lad called Clive Thomas Clive the book he looks honestly he loved to book people he wasn't happy unless he booked for we start the game this is the quickest book he and I have ever seen in my life Birmingham out this kickoff that what they did Trevor Francis went out to the right wing blood kicked it to the center forward they locked it forward and Trevor set off big light he goes out to the fallback position waiting for Trevor kicked it out wanted forward big lie be honest I've never seen a tackle like in the land from 20 yards he jumped at him Clive wasn't even going to ask the second Clive runs oh but he's got his book out he's dying tonight ladies thing down he says Jesus Christ like he said that was late no he said I got there as quick as I could oh no no isn't it true that Bill Shankly was once being interviewed by a very young reporter and he said mister Shankly do you think that football is a matter of life and death and Bill Shankly said I don't although it's more serious than that he once said he once said shank great man honestly he won't turn around and said I want to be the fittest man ever today thanks great man great enthusiasm and everything I've heard over the past two days smacks of Bill Shankly smacks of Liverpool Football Club when they were starting off from very very basic beginnings now shank sees great great pass word was enthusiasm and if I have million failings Brian lots and lots of failures but one thing I did have was a load of enthusiasm and unless you've got that as a worker as a football player as a person unless you've got enthusiasm then you've got very very little enthusiasm to get up every morning to go out to work now if you don't want to go work don't go because you won't do anybody favors you certainly won't do yourself any favors you won't do your workmates any favors you might let them down a vital point where you might lose a business contract or you might even hurt somebody at work you're not going in to enjoy your work and don't go in shanks used to say there's a lotta men in the cemetery I'd love to be where you are and when you think about it is right because enthusiasm and enjoyment of what you're doing of what you paid for is the greatest thing in life ladies and gentlemen mr. Emlyn Hughes it was sales and marketing director Peter rag who then gave a dynamic and practical outline of the policies and strategies that will steer a wd successfully into the future our policy is to manufacture a superb range of trucks and buses all aimed at carefully identified requirements of the following specific markets military worldwide on off road worldwide on highway Europe on highway export the name of AWD will establish itself in a new position and indeed a stronger position for world markets but one thing is for sure we cannot be now as Bedford was yesterday we can't be a manufacturer

Channel: Valerie Harvey

Views: 15,995

Rating: 4.7460318 out of 5

Keywords: Emlyn Hughes, ADW Trucks, Football

Id: pE0NbloBKkQ

Length: 7min 15sec (435 seconds)

Published: Thu Apr 16 2015