Marketing is really all about
communicating who you are as a brand, what you stand for,
and what you want to be known for. Today's project is a really great way
to use a simple social media video to plant that seed. To tell people what you want them to know
about your brand in a way that plays on the power of search and social proof,
and a really fun and engaging way. And we're going to do it with style. Just using Canva. Today we're going to create a social media video
to promote a coffee shop in London. We want to position
this coffee shop in a specific way and make sure that we communicate
what makes it unique and special. We're going to start
with a simple vertical video in Canberra. The first thing I'm going to do is just change the background
of this video to a darker background. Next thing I want to do
is add an image to start the video off. And it's going to act as my background. So I'm going to go to photos
and I'm going to search for coffee shop. And I'm going to find one
that appeals to me in my esthetic. I'm just going to bring that into this canvas,
and I'm going to make sure that it fits. Now to make sure that we attract
attention. As soon as people see this video, I'm
going to do two things. The first is I'm going to click on this image that I've put in,
and I'm going to click on animate. And I'm going to choose
the neon animation on enter. And what that means
is that as this image enters, which is going to be
the very first thing on our video, it's going to flash a little. And the idea behind that is just to break
people's attention from scrolling and to get them to notice it. The second thing I'm going to do
is after it's been on for a second or two, I'm going to put in a little notification
bell, and I'm going to do that by going to elements
and searching for notification bell. And then I'm going to filter by animated,
look at all the graphics and choose the one that I want. So I'm going to put in the animation bell
and a circle around it. And then I'm going to group them. And that's
because I want to animate them as well. So for them
I'm going to click animate and go to pop. So it just kind of pops in and highlights
that the bell is ringing. And I'm going to then click on the three
dots, choose my timing and adjust that so that the bell comes
in a couple of seconds after the image. So that we just have two ways
of attracting attention. We have the image flashing
and then the bell is going to come in. And later on we're going to add
a sound effect to that. The next thing I wanted to do
is to add a new slide. And I'm then going to click on the image. I'm going to edit the photo and choose
the blur tool for the whole image. And I'm going to blur the background
for this next slide. And that's because we're going to add this little frame,
which is just a simple box. Choosing to use the corner
rounding option. And then I've created a little search bar. this search bar
that I've created consists of a rectangle, a magnifying glass icon,
and an arrow icon. But the easier way for you
to get something like this would be to just search in Canvas Elements library
and search for search bar. If you have a look at graphics, make sure
that you're not filtered by animated. You'll see that
there are dozens of options, and you can use any of them
depending on what suits your brand. The next thing we're going to add
are the words that we want to pretend someone is searching for,
to find us as their result. Now, this is where we play on the idea
of search terms and we also tell people what we want to be known for. So for this particular coffee shop, I want to use the keywords
Japanese minimalist coffee shop and London because those are things that make this
stand out from all the other coffee shops. I'm just going to add those in
as a text box. Minimalist Japanese coffee shop London. And then what we're going to do is we are going to add an animation
to that text box so that it comes in after a couple of seconds
in that typewriter animation. So it looks like someone
is actually typing it in to a search bar. playing on this idea that we're actually
watching someone type this in, I then want someone
to click the search button. And the way I'm going to do
that is by going to my Canva elements again,
and I'm going to search for mouse pointer. And I'm going to use
whichever graphic appeals to me. I've just used this simple mouse pointer. And if you have a look at the timings in the timeline here,
you'll see I've only made it come in once that coffee shop text is already there,
then the mouse button is going to come in. And then what I've done is
I've added a pop animation on exit. And the reason I've done
that is because the pop animation makes the element reducing size a little,
then increasing the size a little before it disappears. So it almost mimics what this would look
like if you clicked with a mouse. So you can see as I click and drag,
the size reduces and then increases,
giving this impression of a mouse click. And then once that happens, it disappears. So that immediately creates this
feeling of interactivity, mimicking what someone would actually do if they were
searching for an item like this. Now, the next thing I want to do is again, to play on this idea of us
watching this in real time. And the way I'm going to do that is by just searching in elements
for a loading animation, and I'm going to add that in as soon as that cursor disappears,
so that it looks like this search engine is thinking about this
or searching for those search results. The next step is to show them the result. Now, obviously this will depend on what
you're actually trying to promote here for the coffee shop. I'm just going to use
a beautiful image of this coffee shop. But you could use product images. You could use images of whatever
your selling, your locations, anything else that you wanted to do,
something that represents those search terms and your business. So that again, we play on this idea
that you want the people who are represented by those search terms. So what I'm going to do is I'm just going
to use an image of this coffee shop that I definitely didn't
just take from their website, and I'm going to then put that behind this
frame and search bar. So I'm going to start a new slide
with those elements in. but you can see that animation
is still at the top on that text. And I definitely don't want that there because we've already done
that as I typed in search element. So I'm going to just go to typewriter
and remove animation on the bottom left. now that means that will automatically
be there. The next thing is you'll see I've moved
that up the search bar a little. And that's just so we've got more space
here to show the search result. And we're going to make that
look really effective by clicking between these two slides
and adding the match and move transition. And that then means that as we get
to the end of that slide, that search bar and text will move up because it's
the same element from slide to slide. But I've just moved it
to the top of the second slide. So that now shows us
visually the result that we want to get. But I also want to make sure
that people know where this coffee shop is and make a little more about it so
that people know what they're looking at. So the first thing I'm going to do
is just hit R when I'm on this slide add a rectangle, I'm going to resize it
so that it fits the way I want it to. And I'm going to round the corners
so that it's this kind of pill shape. I'm then going to make it a darker color,
and then I'm going to hit T on my keyboard for a text box,
and I'm going to type in best result. And again, this is playing on the idea that this is the best search result
that was found for those terms. I'm going to adjust the letter spacing
to just be the way I want it to be. And I'm really just doing this by eye
as to what looks good for me. And then I'm going to click on those two
elements and group them. And what I want to do with these is I want to have them animate in
so that they attract attention. So I'm going to go to animate
and use the pop effect again. And again. We're going to use a sound effect to
highlight this at the end of this process. Next I'm going to use another rectangle. And I'm going to just resize it
so that it gives me space to put in the information. I'm going to round the corners. And then I'm
just going to adjust the color. So I'm going to use an off white
for the inside. And I'm actually going to add a border
with a white color so that it stands out. I'm going to use the position tool
and layers to move it behind that. Best result notification. And this
then gives me some space to put in text, in this case to point people
to where the coffee shop is. But you could of course use it to highlight features
or anything else that you want to. I want this to stand out a little more
from the background. So I'm going to go to the elements library
and I'm going to type in shadow. And I'm going to just use a rectangle
shadow. Move it behind this element
and make it a little bit bigger. So that peeks out. And then I am going to use the position
tool to move it right behind it. And then I'm going
to group those elements. So the box and the shadow
are grouped as one element. And that's so that I can animate
those together as well. And for those I'm
also just going to add the pop effect. So all that's left to do on
here is to add the text in. So I'll just type
this in just using fonts within Canva. And then the last thing that I want to do is I want to just add a little element
here. That kind of implies that there's some kind of social proof
that people really love this coffee shop. And I'm going to do that really simply by just going to the elements library
and searching for five stars. And then I'm going to choose
one that I like. I'm just going to resize it slightly,
and I'm going to put it at the bottom here, and I'm just going to have that one
animate in with a pop. after the content. and that's it.
That's really all there is to this video. the last thing we want to do
is to add some sound effects. way that we do that is go to the audio tab
and we can search for sound effects here You can even filter by just using this little pull down
and clicking only effects, and it will then bring you up effects
depending on what you search for. before
we have a look at the final product, if you would like to learn more about how
to really use Canva like a professional and what it's really capable of,
I would really appreciate it if you would go to the link
that's on the screen right now, or in the description below the video,
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It would mean the world to me if you would sign up, join that list
and become part of that community. So to add
the finishing touches to this video, I have just add in those sound effects
that I just mentioned. We've got a little ding
when the bell comes in. We've got a typewriter
sound, I've added a mouse click and then we have that success sound
when the results appear. And so with a little music in the
background, This is what we end up with. I hope this fun
little animation was useful, and I hope that you experiment with it and try
and make it work for your business. As I say, it's all about communicating
the message that you want to put out there and letting people know
what you want to be known for. Have a fabulous
week and I'll see you soon.
