CIA Spy Reveals How To AVOID Media Manipulation & Brainwashing... | Andrew Bustamante

as part of your training to become a CIA officer you must have learned how to manipulate people that seems to me from what I know of spies pretty foundational to what it is to be a successful spy and to get information from someone else in this conversation today are we going to learn how through your training you were taught to get information from people and make them do what you wanted them to do yes and I'll I'll be very Frank here I try to exercise something called radical transparency if you want to manipulate people you will learn that from this conversation if you want to manipulate people I will teach you how to manipulate people in in just a simple conversation you can learn those skills but the thing to understand that's the most important is that whether you want to manipulate or not others are manipulating you just because you don't know what they're doing right the problem with being an intelligence operator is that to achieve the things you have to achieve you sometimes have to do things that you don't want to do in being a business owner what I've discovered is that many business owners struggle because they feel like they have to do things they don't want to do they feel like they have to be sleazy they feel like they have to be tricky they feel like they have to mimic you know Shyer bad guy business owners right the flip side if you think of a coin one side of that coin is manipulation and that is a that coin has value manipulation has value but the other side of the same coin is motivation if you can get people to do what they want to do then you have motivated them and that is worth just as much as getting people to do what you want them to do which is manipulating them when you understand all the different options of the currency that you're working with you can work with it more effectively so people are generally despite age race Creed or religion people have four basic motivations and we call those four basic motivations rice R I C stands for reward ideology coercion and ego reward is anything that you want money free vacations pat on the back uh women alcohol if that's something that you want and me giving it to you gives you what you want then that's a reward people do lots of crazy things for rewards and these rewards change time and by based on person okay right the second primary motivator is ideology ideology is the things that you believe in people do crazy things for the things they believe in whether it's their religion whether it's their country whether it's family whether it's what they believe is morally correct right so if you can assign if you can speak to somebody through the lens of their ideology you can get them to do incredible things C is coercion coercion is all the negative things guilt shame blackmail anything that you do to force someone to take certain action by leaning into the negative element of motivation which is also known as manipulation that falls under the c or coercion and then e ego is everything that has to do with how the person views themselves so often times ego gets oversimplified into thinking that it's just people who have a big ego right somebody like Donald Trump who has a big ego or you name the famous actor who has a big ego ego is also people don't have big egos Mother Teresa had an ego she wanted to sacrifice for other people she wanted other people to see her sacrificing for other people that is also ego so with these four core motivations you have a rubric a process to understand why other people do what they do if you understand why other people do what they do all you have to do is connect what they care about with what you want them to do and you just increase the probability of them doing what you want them to do of these four core motivations are is there an order of the strength that they have over people so if you were really trying to get someone to do something you'd focus on this core motivation over that one yes absolutely ideology is the strongest ego is the second strongest reward is the third strongest and coercion is the weakest this is one of the things that movies get wrong movies try to make it look like you can blackmail somebody or hold a gun to their head and get them to do what you want them to do in the real world once you hold a gun to someone's head they never trust you again you can never get them to do something twice whereas if you appeal to their ideology doing this is good for your country doing this is good for your family doing this is good for your health if you can appeal to someone's ideology they'll do what you tell them to do for a long time because they'll trust you is this really the the essence of manipulation then that is the essence of motivation and manipulation the same coin you'll hear he me come back to this because one of the things that people really struggle with outside of intelligence is they feel like they have to label things as good or bad when you have moral flexibility you take away good and bad everything just becomes a question of utility or productivity if it's if you need someone to do something and you can motivate them then you should but if you need someone to do something and you can't motivate them that's a green light to manipulate them because you still need them to do what you need them to do if you feel bad about manipulating somebody you are not going to do well in the intelligence world how might you so you said the ideology is the strongest of the four of core of the core motivations how might you go about finding out someone's ideology in the context of business and life a lot of times people will volunteer it to you there's there's two ways if you're a keen Observer people will volunteer to you you've already volunteered that you are ideologically predisposed to fatherhood you've already talked about it the reason that you're worried about [ __ ] up your kids that you don't even have yet is because you're thinking about fatherhood so clearly you are ideologically predisposed to what it means to be a responsible father you want to be seen as a responsible father that plays into your ego as well so I'm sure when you're talking to your partner if you guys are already looking at where would we go to school where would we live what kind of diapers should we use if you're even thinking about that you're thinking about it through the lens of the ideology of being an Engaged present helpful loving father right so people will volunteer it your your customer base will volunteer to you what their ideologies are they'll volunteer their politics they'll volunteer their their pain from their childhood they'll volunteer their pain from business if you listen if you listen the second way that you can get to understand the ideology of your customer base is through active marketing the right kind of markting marketing not mass marketing not the kind of garbage that you see on Instagram and and YouTube about you know how to make people believe in your brand because you use the right colors but actual marketing where you present a message and that message was crafted with an emotion behind it people who respond to that intentionally crafted message are showing what their motivations are because they were clearly motivated Enough by the message to take action you've heard a lot of people talk about narrative especially in politics there's you know oh there's the there's the liberal narrative and there's the Republican narrative and there's the conservative narrative and the church narrative and people talk a lot about narrative narrative is not the power in influence the power in influence actually comes from messaging it takes two steps to get to a narrative it takes messaging first and then messaging builds a narrative if you think about messaging messaging is supposed to be an emotional thing just a statement just a message just like a text message right are you afraid of being the kind of father that isn't present for your kids that creates emotion in the right ideologically predisposed person there's no woman out there who's going to be motivated by that she might be motivated to tell her partner about that but it's not going to it's not going to resonate with her like it resonates with me as a father of young children but that's just the message then the narrative is not emotional in nature The Narrative is logical in nature so you use an emotional message to communicate a logical narrative are you afraid of being the kind of father that wasn't that's not present for your child oh man that just like that pulls in my heartstrings well then all you have to do is sign up for this app that reminds you every Sunday to read your kids a story you're like oh that makes total sense all I need is a reminder and I'm going to be a good dad and that's messaging a narrative the same thing happens in politics the same thing happens in geopolitics the same thing happens the whole world over because in the intelligence world we understand messaging and narrative we know how to use messaging and narrative it's how you elect a president it's the reason that that Saudi Arabia went to war with Iran over Yemen like it that's everybody understands at a national security level the idea of creating a message or a narrative using emotional messaging but when it comes to business people don't get it yet they they haven't learned that lesson yet because they've all been taught through an NBA program or something else that you sell toothpaste by creating more toothpaste with brighter colors on more shelves if you love the driver CEO brand and you watch this Channel please do me a huge favor become part of the 50 % of the viewers on this channel that have hit the Subscribe button it helps us tremendously and the bigger the channel gets the bigger the guests

Channel: The Diary Of A CEO Clips

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Keywords: the diary of a ceo, podcast, the diary of a ceo podcast, life lessons, ceo, Steven Bartlett, Steve Bartlett, life advice, doac, diary of a ceo, diary of a ceo clips, Steve Bartlett Podcast

Id: fb8iXecNa7Y

Length: 10min 15sec (615 seconds)

Published: Tue Mar 05 2024