[Case Study] TikTok Organic Strategy that made $100,000 in ONE Day Shopify Dropshipping

how do you go from four thousand to one hundred thousand dollars in sales in just one day what's up dylan here today i'm gonna be breaking down an organic strategy that made me 100 000 in sales in just one day so first i think it's very important to break down the numbers just to show you guys how powerful organic really is so as you can see we did just under 100 000 in sales on this day and then the next day we did around 90k so this video was posted around 5 pm as you can see the spike in sales came right after 4 pm and within the first hour the video had a million views uh ended the day at around 2.7 million you can see started to dip off here and then you know kind of flat line to the next day so it was really within like a 10 hour period is when most the sales took place the crazy part about this is we were able to maintain like a 1.9 percent conversion rate so i know a lot of people think that organic traffic may not convert as well but i mean we didn't experience that now let's talk about the strategy so i recommend you guys to post one to two times per day preferably two times however with this specific example we were only posting once every few days but if you really want to give yourself the best chance of going viral i recommend doing the one to two times another thing you want to be doing is keeping an eye out for trends that are popping up and also trending audios so the best way you can do this is by simply scrolling through your 4u page 15 to 30 minutes a day i know it sucks and you're gonna see a lot of junk but if you can just go through pick out a few trends and some audios to make videos with that'll really help your videos out another thing you want to do is find the best times to post through your analytics so i'm going to go ahead and show you guys that so right now i'm in the business settings of one of the brands that i run from here you want to go to analytics press on overview and go to followers and just scroll down to the bottom so from here you're going to see your follower activity and as you can see the best time to post for us would be 6 p.m because that's when most of our followers are active but you see from 4 to about 10 p.m it's about the same so i would say probably post around four to five in this situation so let's say your chart looks similar to this i would say if you're going to post twice a day i would post one at about 1 pm and then another one at 5 pm another best practice is using trending hashtags and your caption so you can easily find these on the discover page in your tiktok account i recommend you do not spam hashtags on the caption from what i've seen around three to five hashtags is the best amount so how you handle the the content creation side of things ultimately comes down to what your budget is right so me personally i started out creating all the content myself and then eventually we moved to having content creators create content for our brand so if you want to have content creators i'd recommend you find smaller influencers who clearly post high quality content consistently and also have an understanding of what it takes to go viral on the platform another quick thing i wanted to add in terms of paying them i would just pay them monthly maybe a thousand to two thousand dollars that depends on how many times per day they post or per month they post right so if you have a creator who posts one time per day 30 times each month right i would probably pay them 1500 a month now if you have three creators who maybe post you know 10 times per month then maybe give them you know 750 each or you know something in that range now let's look into some examples of brands who have been killing it with tick tock organic first up is astro diffuser so many of you have probably seen this brand before but it's just the mini diffuser i'm sure you guys have seen this product and they've been killing it with organic they have 1.1 million likes and 30k followers now and let me find a viral video there's real quick let's see here we have 1.4 million views turn that audio off so very simple make your room smell like what was that i don't know how to pronounce that but yeah some sort of drink right have the azure diffuser simply put the drink inside and then bam right and everyone's freaking out in the comments about it and i think this guy just makes literally the same video every single time yeah just with different stuff so coffee sprite how to make your room smell like fanta blueberry fanta dr pepper like this is really simple stuff and with the engagement they have i'm sure this guy's on at least 100k in revenue now let's move on to slushie cup this guy is also killing it and he's got the same structure going on as asher diffuser where he literally just makes the exact same video every time but you know with different fruit and different types of drink 221k likes scroll through a few more here sun kiss gatorade fruit punch yeah so i mean let's see how many followers he has 519k followers that's actually insane so i'm sure this guy's done i don't think this product converts very well but i'm sure this guy's on 500k in revenue just off organic alone and then next up we have fancy leds this guy is 1.7 million followers and you know i've been watching this guy for a while he's been posting for a very long time and very consistently so i respect that and you know he has a ton of videos in the five to ten millions and these are products that convert extremely well in tik tok so this guy's got to be pushing well over a million dollars in revenue from organic tick tock alone once you really start getting the ball rolling with tick tock organic you're going to notice how much traffic you're getting on your site so you really want to be able to take advantage of that and a great way to do so is by retargeting your audiences on other platforms so you know obviously make sure you have your pixels installed and one of my favorite platforms to use is actually snapchat so for this specific case study we spent 600 688 dollars in uh in snap ads in the few months following that video and we were able to get 22 000 in sales back so you know that's extremely profitable and another important thing about your retargeting campaigns is make sure you're not using the same creatives on your tick tock page so don't just rip one of your tick tocks and make that a creative on your ads because you know most of the people visiting your site i've already seen those creatives so just make a new one you can make them you know kind of similar but just make sure it's different so that's going to end the case study i understand this may have been a very short video and some of you may be disappointed however tick-tock organic is such a simple concept and it should not be over complicated other than that if you guys had any questions or maybe something that i missed out on the video make sure to comment that down below and i'll try my best to respond also make sure to subscribe if you haven't yet and i hope you guys enjoyed see you in the next video

Channel: Dylan Rudzinski

Views: 1,472

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Id: jpWAzIqkC6E

Length: 7min 9sec (429 seconds)

Published: Mon Dec 20 2021