Bad Media Criticism

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Sarah Z is a rising star!

I'm starting to get very hipster smug in my early discoveries of upcoming youtube artists. I think I need to remind myself, that this is more a cause to be concerned about, and that I should spend less time online.

👍︎︎ 165 👤︎︎ u/[deleted] 📅︎︎ Dec 18 2018 đź—«︎ replies

Good video. Brings back frustrations I have with certain "critics".

CinemaSins had a twitter fight with the director of Kong: Skull Island, Jordan Vogt-Roberts, because that dude challenged CinemaSins's "satire" which isn't perceived as that by everybody. I dropped CS from my subscribers feed the moment I realized how he's making unfunny nitpicks that make only sense, if you stop watching the movie after the 20th minute, and after I realized him doing exponentially more minutes on a sins video compared to when he was making only well-thought 3 minute videos. He and his henchmen always argue that that is part of his "satirical" character, and sometimes it's supposed to be not. Well, guess what, bitch: majority of people who watch your videos for simple entertainment are not watching to have to decide at every sin/second, if the shit you're talking is satire or valid critique, that's why too many people are really taking his points serious and pointing at the industry people for very minor writing choices or points that are explained 50 minutes into the movie or need an IQ of a potato. I want all the hours I wasted on CS videos back, they gave me nothing substantive to be able to criticize media as it is. I see more and more people use the "argument" *"deus ex machina"* just to be able to give a bad review in a few words, which is not helpful at all. Guess who overuses that "argument" and probably lead to all people using it: CS.

A while ago I saw a video attempting to make everybody of the CalArts animating style look bad. Pointing fingers at "nepotism" in the creative leadership of animated shows. All backed up just by "one source". Well researched "criticism", pal. That dude had a preconceived opinion and the moment someone(*) backed his disdain towards certain creative people, he thought he might add his ego-tistical tirade onto the youtube community by masquerading it as "criticism". The thing is, that shit seems to be popular (if i remember the views correctly).

(*) that someone probably was somebody who had a similar aversion towards the same people

👍︎︎ 70 👤︎︎ u/h8149 📅︎︎ Dec 18 2018 đź—«︎ replies

The amount of hour long videos dedicated to why Steven Universe is awful are honestly pathetic.

👍︎︎ 45 👤︎︎ u/transfat97 📅︎︎ Dec 19 2018 đź—«︎ replies

Glad to see her on here. Her content is super underrated.

👍︎︎ 38 👤︎︎ u/[deleted] 📅︎︎ Dec 18 2018 đź—«︎ replies

Sarah Z flair when?

👍︎︎ 38 👤︎︎ u/[deleted] 📅︎︎ Dec 18 2018 đź—«︎ replies

I've seen people defending CinemaSins in the comments saying that they're satire and shouldn't be taken seriously,

But RLM has visually proven that CinemaSins is still bad faith criticism even if they're not meant to be taken seriously

It's literally the media criticism equivalent of people using Chris Rock's N-word vs Black people joke to make racist anecdotes about black people.

👍︎︎ 68 👤︎︎ u/NorrisOBE 📅︎︎ Dec 18 2018 đź—«︎ replies

hell yea whose hype for the new stephens universe

👍︎︎ 33 👤︎︎ u/HumanBehaviorByBjork 📅︎︎ Dec 18 2018 đź—«︎ replies

Sarah, I don't know if you read these comments, but thank you so much for making this video, this problem has frustrated me for months, and I'm so glad it's finally being recognized for what it is. Those videos on Korra (There are 3 to 4 multi-hour videos copying each other's format / substance), are awful.

👍︎︎ 10 👤︎︎ u/randomfluffypup 📅︎︎ Dec 20 2018 đź—«︎ replies

Good to see Sarah Z do disagree with her on Lily though.

otherwise Yeah I agree and good god THANK GOD SOMEONE TALKS ABOUT ALEX MEYERS.

Lily can be talked about to death but I at least can understand her critique her conclusion need a few thousand revisions. I Like her Glass of Water because its much more of her the big videos are nice (she needs to learn how to pair down her points) but she just needs calm down and edit.

Mostly I like her because she made a video critquing warcraft lore and it wasn't like everyone else going "ITS SHIT BLIZZARD ARE THE WORST WRITERS EVER LETS THROW A 4 YEAR TEMPER TANTRUM BECAUSE WE DON'T LIKE A PLOT POINT" y'know its nice to see someone critique blizzard and y'know actually admit that they are good at points. and that they are still capable writers.

Alex is someone I want to GO AWAY he has nothing insightful to say and he only ever talks and talks about the kind of series where I am like "WHY DO YOU CARE YOU CLEARLY DON'T LIKE IT" its not even a Lily situation where she likes it. No he clearly does not like any of the shows he is watching but has no trouble taking a 2x4 to them.

also can I like make a few thousand rants on his Stupid fucking store. He constantly makes videos on shows (I still refuse to watch his Riverdale videos after I watched the first one) and then bashes them and then promptly goes "hmm what should be in my store I KNOW shit that a fan would buy and is indistinguishable from anything a fan would buy" Like its cynical that I want to ring his neck.

Nostalgia critic I refuse to watch after the NotSoAwesome shit and He can fucking sink into obscurity for all I care.

Cinemasins Lost me after the Warcraft video before I was already gone I just was done but after the warcraft video where he very clearly was stuck on fucking autopilot not noticing shit and just plain making shit up. was the last straw.

It was the moment I realized I hated it.

👍︎︎ 15 👤︎︎ u/crimsonchibolt 📅︎︎ Dec 19 2018 đź—«︎ replies
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Hi! Welcome to my YouTube channel! My name is Detail Detective, and I’m here to tell you why all your favourite media is terrible in my five-part video: This Children’s Show Is Garbage, and Here’s Why. Part One: The Plot. So in this frame, Fairy Princess Sparkletina’s sash is sky blue, and… in the next shot of her, her sash is cerulean. Clearly, the animators do not care about consistency or quality. Not only that, but we’re told she’s a time traveler. Why doesn’t she just travel back fifty years and kill Prince Bloodysword when he was a baby? Oh, lemme guess: because she "doesn’t want to kill anyone”? We all know what that means: Sparkletina’s a fascist. Fairy Princess Adventure is officially cancelled. Over the past three years, media criticism and video essays have blown up in popularity. Lindsay Ellis’ channel went from about 5,000 subscribers at the beginning of 2016 to more than half a million now, Dan Olson, or Folding Ideas, has gone from about 2 thousand to more than 200,000, and scores of new video essay channels, like me, Big Joel, or Taylor J. Williams have started popping up. Unfortunately, quantity doesn’t always equal quality. And, sadly, a lot of what passes itself off as good-faith media criticism is… not. In particular, content like Cinemasins, the Nostalgia Critic, and more recently, a lot of multi-hour video essays dedicated to dissecting certain shows end up doing more harm than they do good. I know this is probably pretty ironic coming from the person who likes to make videos complaining about certain TV shows for a living. Especially because I, too, like to use attention-grabbing titles and thumbnails to encourage people to watch my videos. And it’s very possible that some of my own videos have fallen into some of the traps that I’m going to talk about here! I mean… I’d like to think the stuff I make is… you know, analytical and good… but I’m not discounting the possibility that it isn’t always. Along a similar vein, I’m also not saying that the people who create bad media criticism are bad people. Just that the content they create isn’t always good. What I primarily want to talk about is bad-faith criticism of media, and why I think it’s ultimately harmful to the- in my opinion, good idea- of analyzing the things we like. So first of all, how did we get here? Criticisms of various films, TV shows, games, and podcasts on Youtube are not new. In fact, they’ve existed ever since the platform did. And if you follow any history of YouTube, most people will cite the Angry Videogame Nerd as one of the first YouTube content creators to bring media criticism into the collective consciousness of mainstream YouTube. In 2006, shortly after YouTube was created, James Rolfe started posting videos where he would play this easily angered, bitter guy ranting about various video games. And this is an interesting case; this is a guy who, in his early videos, was definitely playing a character. In these videos, the Nerd was the butt of the joke; the intention was to laugh at this pathetic guy getting overly offended about old video games. But a strange thing started happening: people took his reviews seriously. They liked him. Pretty soon, Rolfe started making serious reviews of video games, and sharing his genuine opinions. Not only that, but other YouTubers quickly started to imitate his format, even going so far as steal specific jokes and criticisms verbatim. I won’t talk about this too much, mainly because it’s already been discussed. If you haven’t seen it already, a YouTuber named Quinton Reviews had a very interesting video about the Angry Video Game Nerd’s influence over YouTube as a whole, and I’ll link it below. A year later, a similar creator ostensibly playing an angry character, Doug Walker, or, the Nostalgia Critic, surfaced. His videos were similarly focused on getting obscenely mad over nostalgic content, the main difference being that he primarily focused on movies. Once again, a similar theme started to surface. He initially chose to really separate himself from his character, making it clear that “The Nostalgia Critic” was a pathetic nerd who got angry over nothing. But, as his content became more and more popular, his videos became more about sharing his genuine thoughts. In fact, nowadays, he hosts content on YouTube that’s just him and his brother watching movies for the first time and authentically reacting to them. And, oftentimes, his initial reactions end up making their way into the Nostalgia Critic reviews, albeit in a more grating tone of voice. So while we initially got these reviewers deliberately playing these easily angered characters who you were clearly not supposed to agree with, the line between “what the character thinks” and “what the creator thinks” became a lot more blurred, until you got a sort of review style that was just “an angry guy sharing his genuine negative opinions about media, but like… with a lot of screaming and swearing”. And, this review style- angry man screams about how terrible things are- did dominate YouTube for a long time. That’s not to say that channels based on thoughtful critiques of various forms of media didn’t exist. You did have some similar channels who were affiliated with Channel Awesome that made analytical content… I mean, Lindsay Ellis started making videos in 2008, albeit not remotely at the same analytical level as her videos today. But, with a few notable exceptions like Beyond The Trailer, these YouTubers were not the ones receiving the most clout. Rather, critics who were the most popular pre-2010 did largely fit into the Angry Screaming Dude mold, and aspiring critics mostly imitated them. YouTube’s increase in popularity, especially in the early 2010s, saw a notable increase in the diversity of review content. This is when a lot of channels who are now household names began to make videos. Among others, Cinemasins, Screenrant, Ralph The Movie Maker, and The Black Nerd began regularly uploading reviews, all using different styles and formats. Some of these worked, and some of these did not. While the Angry Screaming Dude style of content did continue to be popular, we also saw the rise in formats like “two or three people sit down to talk about movies unscripted” or “stylized reviews with original music and visuals”. And one particular format that’s recently taken the internet by storm is the video essay. It’s hard to say exactly who was the “first” YouTube video essayist, mainly because the first YouTube videos that functioned as formalized essays read out loud over clips from whatever’s being reviewed weren’t yet calling themselves video essays. With that said, one of the earliest very popular people to use this format to criticize media was the Nerdwriter. Although his first video upload was over seven years ago, his initial videos were primarily unscripted vlogs where he discussed his thoughts on various issues like Scientology and the Iraq War. Around late 2013, he started transitioning to scripted film reviews, still using the facecam format without any supplementary materials to talk about movies like The Hobbit. Then, in May 2014, he made a video called The Mythic Potential of Comic Book Films, in which he discussed various comic book movies with visual and auditory accompaniment. From that moment on, all of his videos began to use this format, to massive success. The Nerdwriter now has nearly two and a half million subscribers, a far cry from his vlog days. Another YouTube channel, Every Frame A Painting, began using the same format around the same time. The channel was created by two friends, Taylor Ramos and Tony Zhou. Their first video, analyzing the 2009 film Mother, was posted in April 2014; their videos began incorporating music by May. These videos focused primarily on the technical elements of filmmaking, like different ways to visually portray text messages on screen, or how to best use music to portray emotion. Although their last video was posted in September 2016, and they’ve officially announced the end to their channel, the format popularized by these two channels remains massively successful, and Every Frame A Painting still boasts a million and a half subscribers despite its two-year long inactivity. Although it’s doubtful that these two channels were the first people ever to create YouTube video essays, they were some of the most popular in the format’s early days. From there, many channels followed the video essay craze; Now You see It started his channel and began creating video essays in June 2015, Lindsay Ellis made her first video essay in April 2016; this was when her channel began to grow into the double digits, and Folding Ideas posted his first video essay in August 2016, once again receiving a massive boost in followers. Most of these essays primarily focused on either the usage of specific filming and editing techniques to achieve certain effects in film, overarching trends in several films, or things we may not have noticed about specific films, like Inglourious Basterds or Phantom of the Opera. The first really popular video essays that were primarily about criticizing those films and explaining why certain aspects didn’t really work were Lindsay Ellis’. Again, that’s not to say she was the first person ever to do it, but she was definitely one of the first to get really popular doing it. Now, like I said, videos explaining why certain things were bad have existed since YouTube did; we have things like Cinemasins and the Nostalgia Critic. But this format- an analytical one that was presented in the same style as a formalized essay- was relatively new. Once again, this kicked off a trend of heavily critical video essays, which brings me to one video in particular that I want to talk about. Sherlock Is Garbage And Here’s Why is a video essay posted in May 2017 by game critic and leftist YouTuber hbomberguy. It’s nearly two hours long, and it goes into an exhaustive list of the various problems associated with the popular BBC show Sherlock. I definitely found myself disagreeing with certain aspects of the video, but on the whole, it’s a well-researched video that makes several legitimate points about issues with the show. Even if I don’t fully agree with every criticism he mentions, I think it’s a well-made attempt to engage in good faith with a show that he dislikes, and I don’t have anything negative to say about it. The video currently has nearly 3 million videos, and just like The Angry Video Game Nerd of days of old, it’s inspired several copycats. Those are less good. As far as I can find, the first use of the “blank is garbage and here’s why” Youtube format originated with hbomberguy; the first time he used it was in a video game review. Although that one actually has more views than his Sherlock video, it was only after the Sherlock review came out that people really started to imitate this title structure. Indeed, the past year after his Sherlock video came out has seen dozens of videos imitating both his titling conventions and the actual structure of his content to varying degrees of success. Two of the most popular videos imitating both hbomberguy’s branding and his content are two videos by a YouTuber named Lily Orchard, respectively titled The Legend of Korra is Garbage And Here’s Why, and Steven Universe Is Garbage And Here’s Why. Both of these videos are similar lengths to hbomberguy’s, at times use the same jokes as his, and are structured in the exact same way. Interesting. But I’m not here to criticize those videos for being ripoffs or whatever, nor are these the only videos that I want to talk about here. What I do want to do is use these videos as well as channels like Cinemasins and The Nostalgia Critic as examples of what happens when good principles, like comedy or media criticism, get so distorted that they end up doing the exact opposite of good-faith criticism. So now that everyone is on the same page vis a vis context, I’d like to talk about some of the common features associated with media criticism that is not good. One interesting thing to note about some of these media critics is that their niche is centred around specific types of movies or shows. You have people who focus mainly on animated films, people who focus mostly on religious media, and people who focus specifically on things that they don’t like. On its own, there’s nothing wrong with any of this. It’s a good idea to brand yourself in a recognizable way, and do things that are personally interesting to you. But in the latter category, solely doing negative reviews, you can start to run into a few problems because of the nature of YouTube. You’re probably not going to run into this problem as a small channel. But, once you get big enough that you can rely on YouTube for your primary source of income- think, channels like Red Letter Media or Screen Junkies- you can no longer only focus on things that interest you. As much as you might want to make eight videos talking about your favourite obscure 1975 documentary, you do need to eat, and around video… 3 or 4, people will probably stop watching. So, what a lot of these bigger channels do is that they review whatever is topical at the moment. CGI Jungle Book movie is coming out? They’ll make a video about the original Jungle Book. New Avengers movie coming out? They’ll talk about something Marvel. A popular movie is about to be released to Netflix? We’ll talk about that one. Whatever is currently relevant is what’s most likely to generate the most clicks and thus the most revenue. Once again, there’s nothing inherently wrong with talking about things that are popular. But, when your niche is negative reviews, and you’re pretty much bound to reviewing specific movies, it no longer becomes about you giving your actual opinion. Instead, no matter what the movie is, it’s predetermined that your opinion is always going to be negative. Even if the movie is excellent, it becomes your job to hate it. And that often means looking for the most minute details to criticize, even when those details end up having little to no bearing on the film’s central message, story, or enjoyability. We’re talking things like “if you pause the movie at this exact very specific moment, you can tell they’re using a stunt double, so… Movie Bad!”. I see no reason to be vague. I’m mostly talking about Cinemasins here, although other channels do do this as well. But Cinemasins is particularly frustrating with this, and that's mostly because the channel is extremely popular, and it informs how a lot of people look at media. I won’t talk about this for too long, mostly because Lindsay Ellis explained it very well in her Beauty and the Beast review, but… critiques that are mostly about pointing out the tiniest plot holes or acting obtuse about a small element because it wasn’t explained in perfect detail have become so popular that they’re affecting how films are getting made. I mean, the guys who made The Winter Soldier were such big fans of Honest Trailers that they deliberately designed their movie to be as “honest trailer-proof” as possible. Which means we’re seeing more and more films where they try to pre-emptively catch these tiny problems and spend ages agonizing over small details to the detriment of the larger story. We also see this with sequels and remakes trying to “fix plot holes” that were never really problems to begin with. Oftentimes these aren’t even real plot holes, they're just elements that weren’t initially explained to exhaustion, like “where did Nagini come from in Harry Potter?”. And the thing is… awkwardly overexplaining every small detail of your world to avoid that kind of nitpicky criticism doesn’t make for very good movies. That’s not to say that it’s all reviewers’ faults and that the actual creators hold no responsibility in this situation, but the increasing popularity of framing nitpicks as well-substantiated criticism definitely plays a part in this. And what Cinemasins does to kind of absolve themselves of any criticism of the content they create is to just say that what they’re creating is satire. I swear, some of these people think that real life has cheat codes, and that you can just say literally anything and never have to explain yourself or be held accountable if you utter the words “it’s satire!”. The idea with channels like Cinemasins, as well as Nostalgia Critic and similar channels is that these aren’t the real opinions of these people. They’re playing characters, who are these annoying guys who nitpick small details. You see, they tell you, you’re not really supposed to like them or empathize with them. This is dishonest. Part of the problem here is that we know for a fact that some of these criticisms these channels put out really are the genuine thoughts of their creators. Channels like Cinemasins and the Nostalgia Critic also do “out of character” reviews, where they just talk about the movies they saw normally, and oftentimes, the “out of character” criticisms and the “in character” criticisms are the same. Sherman from Peabody and Sherman had a sex change. [laughing] He's so young! Didn't you have a feeling? Didn't you have a feeling? I had a feeling. So Vera comes home to her daughter, who is presumably Sherman after he got a sex change. Which let's be honest, we all saw that coming. Again, it's like... the movement of this guy could be funny, it's like, they're on to something, but they're not talented. His career is on the rise, let's see if we can put a stop to that by casting him as someone who's supposed to move funny, but instead moves like a sped-up inflatable outside of a car rental! Cinemasins also often puts out “nitpicks” that are unresearched and factually wrong- it’s not a stretch to understand why this is bad media criticism. The excuse they employ here is “oh, we put them in on purpose so people can correct us!”. Even if this is true… that’s not good satire! Imagine if The Onion sometimes published real stories and sometimes published fake stories, and just… didn’t tell you which was which. And then imagine if real news sites saw how popular they were and started to copy them! It would be bad. Basically, these channels want their opinions to be taken seriously, but they also don’t want to be held accountable for any mistakes that they make. So, instead of getting either real criticism with well-substantiated points, or real, funny satire where someone fully commits to the character of “unlikable nerd” to make a point about media criticism, you get this awkward in-between stage from these kinds of channels. Their points are presented with enough legitimacy that people in the comments do take their opinions seriously, but they’re filled with enough inconsistencies that the actual meat of the content is pretty bad. And because their opinions are taken seriously, their criticism style goes on to affect The Way Movies Are Made. Just to be clear, I’m not claiming that Cinemasins or the Nostalgia Critic are singlehandedly responsible for any particular movies being bad. If any one person were able to Ruin Movies, I would be genuinely impressed. But I do think that the content these people create, and their ensuing popularity, is a contributing factor. All in all, media criticism that literally does not care about whether the core of a movie or show is good or bad, and only focuses on inconsequential details, isn't particularly useful. And this is more likely to happen when you’ve built a niche around creating a negative review of whatever’s popular at the time. Finally, the reason this is bad is because this nitpicking becomes so popular that it bleeds into real life and into how real movies end up getting made. Whether this is the fault of the YouTubers, the viewers, the filmmakers, or a little bit of each is a difficult question to answer, but either way, criticism that’s not made in good faith isn’t a great starting point. So, it’s not really a stretch to understand why the former category is bad. I mean, deciding before you even go see a movie that you have to actively find things to hate about it is just never going to make for fair and nuanced criticism. But, there are a lot of instances of """"problematic""" media criticism where the critic really is expressing a strongly-held opinion of theirs. For example, you have Lily Orchard’s respective videos about Steven Universe and the Legend of Korra being garbage. This isn’t a channel that just makes videos about whatever new movie will generate the most clicks; it seems like she only talks about things that she genuinely cares about. And it’s clear from watching even five seconds of her Steven Universe video that she feels very strongly about this particular show. Sugar, you are such a fucking creep! Jesus Christ, Rebecca, are you on fucking ambien? Do I think Rebecca Sugar is a fascist sympathizer? No. Do I blame anybody who comes to the conclusion that she is based on Steven Universe's content? No. Now, I’m going to use this Lily Orchard video as a case study for this particular problem, but I do want to make it clear that she is by no means the only person guilty of this. I’m also not choosing Lily’s video because I want to personally attack her, nor do I encourage anyone else to do so. This is, unfortunately, a very popular trend as of late, and I chose Lily’s video because I think it’s a microcosm of a lot of the problems with this particular type of media criticism. From the fact that her video imitates the aesthetic structure, but not the analytical substance, of well-made media criticism to the unnecessary personal attacks on the show’s creator, this video exemplifies many common issues in “critical” communities. One important thing about Lily’s video, as well as many other similar videos, is that they’re made by people with a very limited understanding of what the process of creating shows or movies is actually like. That doesn’t mean you can’t be a media critic unless you went to film school or whatever, but it does mean you should do your research about how the industry works if you’re going to talk about it. For example, a substantial chunk of her video is dedicated to criticizing the fact that Steven Universe goes on extremely long hiatuses punctuated with large bursts of episodes all at once, which makes the show’s pacing awkward. In and of itself, this is a perfectly good point, and it’s a valid reason to not enjoy watching the show. But then, Lilly turns around and blames this on the show’s animators and storyboarders, claiming that this is somehow emblematic of their laziness. But this is just factually incorrect. The show’s crew has repeatedly stated that they have no control over the scheduling of their show, and that those decisions are entirely up to the network. This video regularly performs these kinds of factually incorrect overextensions; for example, Lilly blames showrunner Rebecca Sugar for designing a contentious scrapped character that many felt evoked racist imagery, despite the fact that the character was created by Lamar Abrams and Hilary Florido. She then criticizes the animation, pointing out some size inconsistencies in certain characters and a few animation mistakes. Fair. But, she then ascribes all of the animation errors present on the show to Rebecca Sugar specifically, because Sugar draws the key frames. If you have literally any knowledge of how the animation industry works, you know that this is just not true. You just cannot blame one person for all of the animation problems within a show, and repeatedly singling out one person expresses more of a personal problem with them than anything supported by fact. Furthermore, Lily claims that Rebecca Sugar stole several gamebreaking twists, such as character Rose Quartz being the alter-ego of supposedly dead leader Pink Diamond, from fans, pointing to the fact that fans had theorized about the twist years before it was revealed. Now, besides the fact that Lily seems to think that foreshadowing working exactly as it was intended to somehow means the show stole the theory from its fans, you would know this happening is literally impossible if you did even five minutes of light Googling on how long it takes between an animated episode being planned and the episode airing. It can quite literally take over a year for an episode to be written, storyboarded, voice acted, sent to Korea for animation, produced, rendered, and sent off to the network for airing. This means that while the episodes that hinted at Rose being Pink Diamond were airing and theories were developing, the episode revealing the twist was already in production. Lily either doesn’t know this because she chose not to do any research, or knows this and does not care because the truth of the matter can’t be used to insult Rebecca Sugar. And this is a theme that's consistent throughout this video, and many others. Lily clearly hates Rebecca Sugar, calling her a fascism apologist and a “thoroughly loathsome person”, among other things. And because of Lily’s personal dislike for Sugar, she’s turned to ascribing characters and episodes that Sugar didn’t even create as “proof” of her detestability. In short, she’s taken an unconstructive personal opinion, and tried to back it up with factually incorrect evidence that she’s framed as objectivity. This kind of “tear-down” video has unfortunately become more and more common. Instead of explaining why something didn’t work in a productive way, a lot of media criticism has devolved into a desire to definitively destroy something. [softly] That was a very alliterative sentence. Failures in storytelling or animation are frequently ascribed to one singular person- this is a common theme in Nostalgia Critic reviews- and creators are often described with personal attacks on their character. And because this media criticism is often made by people who are uninformed about the entertainment industry and have chosen not to do any research, they feel more like personal opinions than well-substantiated essays. Unfortunately, this illusion of authority has real effects. As it turns out, as long as you speak in an authoritative tone of voice, have some cool background music going on, and play some clips from whatever it is you’re talking about, people tend to assume you know what you’re doing. That’s not to say everyone who uses this structure is being disingenuous. A lot of really great video essayists use this structure! I use this structure! And it’s precisely the fact that people are imitating that structure, imitating the aesthetic of a well-supported essay, but their actual content is filled with inaccurate information and personal attacks, that is so deeply frustrating. Now, just to be clear, everyone is entitled to their own opinions about whatever they watch, and I’m not saying you’re not allowed to complain about something you didn’t like if you’re not an expert on the entertainment industry. On the other hand, these people frequently frame their personal opinions as objective truth. It’s not “I don’t like Steven Universe”, it’s “Steven Universe is objectively horrible”. You might be able to get away with that if you’re backing up whatever you’re saying with evidence, like Lindsay Ellis and other video essayists do. But when your video is just about trying to tear something you don’t like down instead of providing any real analysis, it’s not reasonable to frame what you’re saying as if it’s just objectively correct. Overall, YouTube allows pretty much anyone to make videos and talk about things that interest them. And that’s overwhelmingly a good thing, because it makes knowledge more accessible and doesn’t restrict one’s ability to express oneself to a select few with connections. It wouldn’t be right to claim that only people who review movies for newspapers for a living, or people working in the entertainment industry, are allowed to criticize things, and it’s great that more people are able to build a platform based on well-made content. The downside of that is that anyone who knows enough tricks to sound authoritative can be taken seriously, even when there’s very little substance there. I mean, if I were a casual viewer watching Lily Orchard’s video and I hadn’t done any research into how the animation industry worked, I probably would have believed her when she said the show’s animation was bad because of Rebecca Sugar. And when people are only interested in tearing down something that they hate, and they do so in a way where they frame their personal opinion as objective truth, they're not creating a positive contribution to media criticism. It’s not about thinking up ways media could be better, or helping foster empathy for other people. It’s just disingenuous and frustrating, and it contributes to a culture of personal attacks and misinformation. YouTube is great because anyone can make a video and talk about whatever they want. And YouTube is terrible because anyone can make a video and talk about whatever they want. As a whole, the nature of this website has shaped the way we criticize things, and has even shaped the way TV shows and movies are made. There is a lot of really great work on YouTube centred around analyzing and criticizing various forms of media, be it looking at the technical elements that went into making certain shows, thinking about the real-world implications of certain art forms, or focusing on story and performance. But, there is also a lot of work that doesn’t seem concerned with making good content, and instead focuses on either low-effort criticism that generates the most clicks, or “tearing down” art that the reviewer personally doesn’t like. Both of these types of work are often filled with incorrect information that might not be immediately obvious to a viewer. And both of these criticisms often have a lot of aesthetic similarities to more well-made content, and present their opinions as objective fact. That is bad. Now, I know Cinemasins isn’t going to stop making nitpick videos any time soon, and people aren’t going to stop watching them either. I’m not asking anyone who watches this to unsubscribe from their favourite channel. But we should remember that those channels are kind of like potato chips: they’re a fun snack and there’s nothing wrong with enjoying them, but just because they’re easy to digest doesn’t mean we should think they’re healthy and have them for every meal. If people can take one thing from my video, it would be to check out some really great media criticism channels as well, and I’ve linked some of my favourites in the description. The potato chip metaphor has made me hungry, so I think I’m going to go grab some and binge some Lindsay Ellis. Or do some more CalArts doodles. I think I may be onto something here. On top of a special thank-you to all my patrons, I would also like to specifically thank Jacob Benck and Jacob Furtado for joining my $20+ tier. Welcome. I hope the Discord server is fun.
Info
Channel: Sarah Z
Views: 866,499
Rating: 4.7386289 out of 5
Keywords: sarah z, video essay, video essayist, cinemasins, nostalgia critic, channel awesome, the angry videogame nerd, avgn, lindsay ellis, nitpicking, review, reviewer, film review, su critical, anti su critical, steven universe, lily orchard, steven universe is garbage and here's why, youtube, youtube critics, media criticism, video essays, cinemasins sucks, alex meyers, doug walker, quinton reviews, youtube history, anime, philosophy, breadtube, political commentary, reddit, tumblr
Id: CsIKdZZxmZ8
Channel Id: undefined
Length: 26min 20sec (1580 seconds)
Published: Tue Dec 18 2018
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