Apple. Poorly Explained

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ok so I have an Apple TV and I've been watching Harvey Birdman and every morning I wake up and I sit on my recliner just to watch the program that Brett buck calls must-see TV it's all fun and good and fun until I try to get up or my cat bites my penis and I get scared and I start flailing around then the TV remote falls into the cushions and then I have to get up and spend the next 10 minutes looking for this tiny piece of [ __ ] this is the definition of form over function a touchpad that's too sensitive but it's so [ __ ] thin it phases through matter I hate this object this is the bane of my incredibly uninteresting life and besides this yeah Apple does some shady [ __ ] they got the price jacking up the slow one of the phones of the Chinese slaves Apple does one of the best jobs of any companies in our industry and and maybe in any industry of understanding the working conditions than our supply chain works it's a for a factory it's a pretty nice factory we had this in my hometown of Palo Alto we've had some coffee cat suicides lots of interesting angles for a knowledge of video where I dissect why this company is so bad and why it's ruining America but I'm not gonna talk about that I mean you already know what I'm gonna say right I'm gonna say this company is bad they do it they do the bad thing that this guy is bad you're bad but not today because this is personal so Steve Jobs a man with many faces a hippie a business dude Aston Kutcher and of course I don't know him personally but from what I've seen and heard in red I'm gonna say he was just a dirty bastard a sociopath he didn't invent things it wasn't that much of a visionary he just knew how to surround himself with more talented people then he'd get them to work on [ __ ] and he'd take credit from the beginning he was kind of a scumbag I mean he would cheat his friends out of money and he's allowed to do all the work now is this a harsh assessment of a very dead man so he was in charge of this company for a while and then he got fired and then he's like I'm gonna make my own company I'll show you and you know the people working for him make some stuff and Apple they're not really making stuff so then they buy his stuff he goes back to Apple so then mm whatever the iPod comes out now it ain't the first digital music player and iTunes isn't the first digital music store that garsh donate it's a hit that's mostly because Apple put strict copyright protection and the music labels are like hey what's pirating more money yeah it also looked pretty nice it's sleek sexy it's something you wouldn't mind sticking your willy into this along with the clean lines the silhouetted logo it made the iPod something of a fashion statement buying this thing told everybody at the street light manifesto concert that you are the shizzle after this the public perception of Apple had shifted no longer was it a company that would sell your father a beige brick of silicon chips no they've become the purveyor of cyclic but see when a company's name or logo begins to overshadow the actual product so you might get some problems today Apple is going to reinvent the phone and here it is the iPhone everybody the iPhone look before this smartphones did exist they were just kind of [ __ ] and then the iPhone launched and well it was less shitty than the others at a big old screen touch and it feels good to just slap that meat on there that wasn't perfect there wasn't an app store and it didn't have 3G because gotta give people a reason to upgrade next year it was like a PDA but it did so much it was it was just a PDA nobody expected the iPhone to become what it became to sell like it do and this is where everything changes not for the world I mean somebody else would have made a good smartphone eventually but this is where everything changes for the Apple see before this Apple had iTunes they had the iPod they had the the Mackay touch and at this point those were all relevant but give it a few years and Spotify is gonna take a big fat dump on this thing gonna do this is a novelty of the past the Mac luckily remains a niche in the computer market but you know no one really wants to buy one unless they have to almost everything that comes after this point that gives Apple modern relevancy is because of the iPhone think about the big innovations Apple has brought about to us these past few years first we got the iPhone then we got the big iPhone we got the small iPhone we got the really big iPhone the bigger iPhone and then the biggest iPhone we get a watch that tells you how much time you've been on your iPhone and a TV box that has a really shitty remote so you instead you're probably just gonna have to use your iPhone without this singular item Apple and Steve Jobs legacies would have faded into the nightmare world so instead we got this timeline and in this timeline we we also got another special gift see one day Steve Jobs wrote an email and yeah I'm sure he wrote a lot of emails but this one was special and it leaked one day that's why it's special because we actually get to read it I won't bore you with the whole thing but in short he says some stuff like this computers they're dead we are in a post PC era mobile computing for everybody forever no going back so yeah that's not entirely true today but he also makes a point to talk about something called the inventors dilemma a reference to a 1997 book that outlines the following concept so say a company makes some groundbreaking technology and every year they make a newer version over time the product becomes better they make a lot of money but then at some point another company makes something completely new that makes this entire product line look like [ __ ] the lesson is if you don't make completely new [ __ ] people won't buy new [ __ ] yeah and again he barely mentions the Mac at all the whole idea of traditional computing seems like a dead medium to him and honestly I think if you were still alive and he had his way the Mac would probably have had the same fate as Google stadia now if that doesn't make sense right just wait here also he hints at our eventual corporate dystopia with the line tie all of our products together so we further lock customers into our ecosystem what a [ __ ] hero if you don't like the new iPhone you're tempted by that new moto razor too bad [ __ ] you do have phones don't you actually no I can't figure mine it's a strategy that boldly relies on giving people less options because it really doesn't matter what you do how much you innovate if you know people have to buy your [ __ ] and then Jobs died I know a lot of people cite that he was like a staunch vegetarian from what I've heard this is what gave him cancer or whatever so there's your free fast fact for the day vegetables give you cancer kids so that when he dies Apple is left to their own devices these devices specifically first off the iPad Mini it's just a tiny iPad it's a big ISIL innovating per se but Apple's version of innovation has always been look at what others are doing and then let's just do that and I remember back when this launched people thought wow apples gonna die soon because Stevie boy was keeping the company afloat but Apple they had a secret weapon to ensure their success they had a monopoly not on phones or computers or shitty TV remotes but on just being Apple that inherent quality that backed if you want their software you need to buy their devices or for the less technically inclined this has nice logo and it's shiny and if you buy it you are hit and with it I don't want to give the impression that everybody that buys Apple products does so because they're uninformed or shallow or stupid no I mean I I buy Apple I buy a lot of Apple stuff mostly the iPad in the Mac that I hate but I get them because the software sometimes does do its job iOS works fine and the iPad has a little pencil so you can draw all your sexy fan art the Apple TV is a decent streaming box that brand loyalty matters the brand identity matters and once people are in you got a lock this gave birth to their new philosophy form over function these are products designed to look good first and foremost the company's focus is only on this the company's relevance relies on it the Mac of the iPad the Apple TV the credit card it could get rid of all of that an Apple still want it beer and too bad one major success in a company's history that will probably keep them afloat forever a new Apple product line may launch and it'll probably sell pretty well at first and then most people will forget it but that iPhone is always gonna be there unless it's not and then apples just dead so at the end of the day let's just remember what all of this is about this Apple TV remote is terrible and I'm still looking for it this is Tyler of Knowledge Hub [Music] [Applause] [Music] [Applause] [Music] you
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Channel: KnowledgeHub
Views: 233,791
Rating: 4.8965473 out of 5
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Length: 10min 59sec (659 seconds)
Published: Sat Feb 15 2020
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