9x12 Postcard Samples

hi everyone its Bob Ross here and I'm really excited to get these samples out I've got to give some credit here due to Gregorio Greg on our forum because he did actually all the design I gave him all the copy some of the content and he just did all the design he made all these ads that you see right on the screen right now himself he did a fantastic job all the work that it would have taken me forever to do so I should have had these samples out or well over a year ago and I wish I had them when I first started but better late than ever and for those of you that are just starting this is going to be just amazing for you to have it's good definitely you're gonna see more sales just simply by having these samples to show and also if you've already put a card out you're actually gonna get some value out of this as well I will be able to learn a few things and you you may want to pick up the rack cards that I have or maybe even even this one that has the back but keep watching it's only gonna be a couple minutes and I'll go through everything first of all we have the our nine by twelve we did it on a grey background just because it's neutral I don't know what color you're gonna have whether you're gonna do yellow or green or or my favorite which is that dark maroon but this this is a nice layout this uses seven ads but it still file follows the format that I've that I've came up with which is a really nice format it gives you different sizes and the reason that they're different sizes because you can sell them for different prices you don't always have to price them off the same same way but you can also price each space the same and do a first-come first-serve you know if you want this big add a you've got a jump on it now or you can even say things like this this one in the top right always gets the best response because that's where our I goes to that's a more premium one you know whatever you want to say to justify a bigger price or a reason to jump on it now but this layout is really nice it's very clean and I think it's very deceiving I spent a long time when I first came up with this kind of layout I think when you look at this you don't really notice that there's seven ads it just looks like a few ads on there it doesn't look crowded everyone kind of kind of looks like they're in the spotlight no one no one really has and I don't believe that your eye is really drawn to one in particular and it just doesn't look crowded there's a lot of space between the ads you may adjust your layout it's fine whatever but this this one looks nice for prospecting and if you're wondering how to get more ads out of this you know why there's only seven and not eight well you could put a lot more than eight if you wanted to but all you got to do is cut these bottom ones in half you can even have your designer change it to have four down on the left side here it's very flexible you've got a lot of room to work with on these bottom two ads and you can squeeze some room on the on the left side by adding an extra one here just got a standard real generic thing local co-op giant post garden mailer I put that on there because it's really important to approach businesses as a co-op you want to make it seem like you're just getting a bunch of businesses together and you're sharing the cost I put this nice little sub head down here I get directly in front of thousands of local buyers with no competition pages or envelopes a nice little blip of information so that the the prospect can see that but also say you can be reminded that you should be talking about that there's no page to open there's no envelopes to open it's a very important concept you'll see more about it in a minute here we've got this blank space right here and I kind of I wanted to have a more of a blank space but this wouldn't fit but what you can do is just take your business card and just just put it right here about a 45 degree angle and just clip it and now you've got your business card right on there and it looks like even though it's generically branded they know exactly who who to contact and that it's you we're gonna look on the back here's the back and this is this is real nice remember this is gonna be on an actual 9 by 12 piece so the prospect is going to get this this prospecting material on the actual piece that the card is gonna be printed on and for those of you that have never held a nine by 12 it's bit it's massive I mean hand this to someone it's it's gonna seem like it like it's worth a million dollars as soon as they touch it here's a back get directly in front of thousands of local buyers instantly I have changed a lot of the way that I approached the nine by twelve and I think you should too I think you should really take more of an approach that you are you have an effective way of getting across the people you can get in front of thousands of people right away stop selling on response you know you really don't want people to think that they're gonna get eight and billion people knocking down their door as soon as they do the mailing it's an easy way to solve spaces but you're gonna run into problems with people getting pissed off later sell them more on the fact that your your grouping a bunch of business together so that it's cheap advertising you're getting it right into the hands of thousands of local people instantly I got this nice little information here 90% of consumers bring in their mail daily that's from a study in the United States post office I even get the disclaimer down here what this is is not only can the prospect read this which they're probably not gonna sit there and read it they might it's not a ton of information but it will help remind you of what to say in case you get tripped up and I've actually got another tool too that you'll see in a second that it helps you even more here's a basic four-step process of how this works for just a few of these each pennies you get right into these which brings in a lot of these which generates lots of these very simple 4 steps for any prospect to look and see oh wow this there's something to this in here we've got the these three bullet points real easy real strong instead of spending a fortune a advertiser services just simply ride along with our local co-op for only pennies per view I really like that terminology you should use it in your pitches right I'll just ride along its it should be to the prospect that you're kind of like riding the wave there's this big wave that you're generating do you want to get on and ride along with us very powerful no other medium on the planet can place you so quickly in front of entire neighborhoods - most prospectors prospects they like certain neighborhoods there's always certain neighborhoods that they want to get into so that's a good that's a good thing to say get in front of entire neighborhoods like this postcard can best of all we don't allow competitors so it's either you or them there's only room for one so join our coop today and reserve a spot on the next campaign before a competitor does a little bit of scare tactic in there it's either you or them hopefully what you go through their mind is this is a really good marketing tool and I want to get on it and if I don't you know one of my competitors is you've got to really plant that seed in their mind that this is going out this is gonna be in the hands of every single local buyer every single one of them is gonna have these in their hands every house it's gonna it's gonna be there 90% of people bring in their mail daily is it gonna be you on there is it gonna be the guy down the road I think you need only needs you know a bunch to keep on you and and to use as the prospecting tool but then I've made these rent cards which are four by nines I'm gonna give you the front this is the front of the rack card will zoom it in a little bit these are four by 9s they fit exactly into a number 10 envelope so what's great is you can carry these on you they don't cost as much to buy as the nine by twelve so they're still on the same paper stock by the way I've printed all these on 16-point WB UV coated so it's gonna make a big impression once they grab that and when this they put that in their hand so you can see how slippery these things are but you can carry these around easy there kind of like a bigger business card and they carry a lot of information and and they're really nice to the touch and they're gonna there can help you use use these as a prospecting tool because you can send them in the mail you can give them out but also it's gonna help remind you when you're in the pitch you need something that's gonna kind of remind you that's why I like pitch books but it's not always so convenient to bring a full pitch book you can cut this is kind of a little pitch book disguised as a prospecting tool works both ways double-edged sword here we've got this big headline is your business prepared for billboard exposure without spending thousands you might say that's a little crazy to put on there Greg actually came up with that I believe and about a year ago and I think it's great I really do because it uh even though we know billboards don't really you know they don't generate response or not usually a very smart thing for a small business owner to invest then however in most business owners mind at these local levels these mom-and-pop places that you're going to be going to they think the billboard billboards are the king of all ever you know if you've got your business on a billboard that's just that's just the top you've got so much money to spend and everyone sees it so I like that the billboard exposure without spending thousands discover why this method is so powerful and we've got these main bullet points I tried to keep it really clean an effective rapid respond it's gonna instantly reach thousands of local buyers with nearly 100% exposure so you can actually show they this to them and point to these things and talk briefly about it you don't really need a pitch book so if you've been worried about your pitch or what to say you've got it right in front of you fully exclusive you won't have any direct competitors that could damage your response a brilliant color look at this feel this it's this is called 16-point cardstock and it's got these double coatings of UV gloss it demands attention people what people are scared to throw it away you get this you're not even sure if you should be throwing it out so it's state it can pop up on the freezer easy you can go in a shelf it can last a long time if it gets wet or moist it's good it just holds up it's amazing no commitment no contract required just pay and go give it a shot now for those of you who do contracts don't get worried here because the wording is just no contract required it doesn't mean that there doesn't have to be a contract you can have one you can offer discounted prices if they pay for three months and you don't really need a contract either you can have a commitment where you just have some paperwork that says you know I it's kind of like a a gentlemen's agreement I will commit to bang 3 to doing 3 mailings you plan to do 3 mailings trackable ROI quickly determine how much profit you made with redeemable offers I used the word Gregg one to put coupons on here but I explained to my thick redeemable offers is a much better word to use that redeemable offer doesn't that sound better than coupons because coupons have this kind of enigma of being cheap they have this perception of being cheap and a lot of businesses don't like coupons a lot of them do you actually got to sell them on the word coupons they've associate coupons with they're gonna be losing money and it's gonna be cheap it's gonna cheap in their image what redeemable offers is a more luxurious word there's a little Golden Nugget in there for you for those of you are watching this video redeemable offers a much better word to use it's just like special offers is a much better word to use that a coupon you know here's a special offer here's a redeemable offer so it's trackable with a redeemable offer they can click this out and bring it in you can actually bypass the whole coupon thing by just using the word redeemable offers it's amazing how a word just changes things these are things that I'd like I spent nights and nights and nights just thinking of I mean like and I still do but I mean I spend months of sleepless nights when I first started this system and beyond just just coming up with all this stuff and really thinking about it so now you get it all packaged up into these things for for cheap now you should be uh you should be ecstatic you didn't have to go through all this go co-op pieing buying power co-op buying power last bill point you're only paying a tiny fraction of the cost yet you reap all the rewards it's just like if you if you spent this yourself you'd spend seven thousand ten thousand explain to them that this how much you think this paper will cost a print these things cost almost a dollar apiece to print typically but we have the resources where we can print them in very large quantities and we group everyone together so that everything's just split amongst us make everyone else pay for your ad that's a really strong point make everyone else pay for it doesn't that make sense Jim use instead of you doing this mailer by yourself and spending ten thousand dollars share it with some people you don't compete with and essentially you're making them pay for it doesn't that makes sense that's the kind of wording that you want to use and you by having these bullet points you have a pitch it's not a perfect pitch you should have an actual pitch however you can follow these without it right off the bat you can go right out there and just follow these little bullet points call us now before your competition us you also have room here to put your business card I would suggest that you clip on right right to here on the bottom then let's look at the back the back gives you a little bit more ammunition and if you leave this with them if you couldn't close them right then and you leave it with them they'll have something to to look at still looking for more proof while postcards are wildly successful compared to other Media we have these nice big red or red checkmarks these are good for handling objections because you're gonna get sometimes tripped up when people say oh you know I'm spending a lot on and the coupon meal or they spend on Valpak or her clipper you know they said they I spend $700 and I go out to 50,000 homes here you're gonna have some ammunition to beat the competition another thing that's in writing always has a sense of truth to it if it's in print it must be true versus you're just saying something so this kind of helps your case TV radio depends on people watching it at that particular moment you need a bunch of TV commercials you don't know if they're watching it are they skipping the commercials are they not even watching that Channel and you can't even tell if people are coming in or not you're running all this stuff you got a TV commercials radio commercials you don't know if people are actually coming in because of it and how many times does someone come in and say oh you know I'm really glad I came in here they saw you on TV and I didn't even know you were here but I saw that commercial and I had to come in outdoor billboards they don't have any tracking ability can't tell if they're working and it takes a long term for people to actually notice it and when you're driving down the road the last thing you're thinking about is what billboards there and it's not like you can tell you know hey mention this billboard and save 10% you know you can't you're just crossing your fingers hoping that people are seeing this coupon packs this has a little more information because this is one of the more difficult things to overcome since it's somewhat similar to what we sell but there's some key differences and here's we're gonna help you get around that coupon packs they always get littered across thousands of homes I use that word littered because it sounds so bad right I want to talk bad about the competition that it always gets littered across thousands of homes but only a small percentage open them yes so maybe it goes to 50,000 homes maybe it goes to 40,000 homes but that doesn't mean that 40,000 people open them a huge percentage of people just throw them out without even opening them the people that do open I'm are the bargain hunters the people you don't want anyways they're just looking for a coupon a clip out and and in use you see the same people every single time you don't see any new people you ever wonder why that is when you do these coupon packs it's always the same people coming in usually they're a pain in the butt those are good tactics to say when you're pitching because you're on the same side as the business owner oh this guy understands he I don't want those people I don't want that guy comes in all the time to the coupons and he you want to get new people you want to give them a reason to come in you want to get new people when you're sending out these coupon packs and the same people are always open them up you're getting the same people you're missing out on all the people that would that maybe would have liked what she had but they didn't open up the coupon mailers so they don't even know that you had anything in there you end up squished between competitors you're in there and with a hundred different advertisers and five different competitors you don't know what kind of maybe they're running a better sale than you which sucks you don't even know it's not like the the Valpak rep says hey your competitors over there and he's got he's given 25 percent off maybe you should get no you don't know you cross your fingers and and hope for the best not good advertising in multiple pages you know you got to open the envelope and you got to open the pages so your true exposure goes down to almost peanuts it's like a newspaper ad maybe you've got 70,000 of these things going out but you're not gonna have 70,000 people looking at your ad same as a billboard maybe a hundred thousand cars go buy it every day it sounds good you're getting a hundred thousand eyeballs on it every day right but that doesn't mean a hundred thousand people actually paid attention to what you add or actually even saw it or had a moment with it so your actual views your actual exposure is is generally such a small percentage that it's almost nothing internet marketing a lot of people are going towards the Internet it exposes you to people that are actively looking for your services someone's typing in there I want siding in in Montana you know what's the capital my Halina Montana you know maybe you can pop up there if you've designed your website to to look for that term and I'm always going to talk I'd keep in mind we're all marketers we all got to have a familiar understanding of internet market but you want to use words that are really dumbed down because most people are not that smart they're not like if my friend is the board president of the local chapter of Realtors and he he owns a zillion properties he has no clue what SEO is I just talked to me the other day about it looked at you know I said s you know what SEO is is Walt Webb's website stuff they look for you on Google and it was just going right over his head but that's how people are that's how a lot of people are believe it or not they don't know as much as you do about it so we want to talk really dumb but for every person searching there's many more that would respond if you simply invited them not everyone has the internet not everyone is typing in trying to find your website and trying to find if you offer their product most people are thinking about doing something they're thinking and some if some information comes their way they might be inclined to check you out that's why this works so well here's this final statement here think about if you had one chance to send a critically important message to someone you had one shot and you had to get that message across would you do a commercial and hope they saw it would you put it a coupon mailer and hope that they opened it up to open the envelope open the coupon mailer went to page 26 and saw you stuff down in the bottom right would they get that message should you upload it to the internet and hope they surfed on over to it I know you guys are laughing at that last one because it's so funny but that's that's how I that's what's effective when you say things like that did you upload it to the internet and hope that they surfed on over to it no you wouldn't get the message across that's why giant postcards work so well they simply get your message in front of everyone every single time without fail if I sent you a postcard you're gonna see it so your actual exposure is close to a hundred percent if I said if there's five thousand homes in our general local market here and I send out five thousand postcards I can be pretty sure that at least five thousand people are gonna see that most likely it's going to be a heck of a lot more because one's gonna see it and they're gonna tell their friends are gonna show their friends or they're gonna show their husband remember there's over two people that generally in a home there's 2.2 people on average at living a homes husband Weiss and some children extended family don't let so your actual reach is much higher don't let your competitors steal the spotlight from you reserve your space in our co-op campaign now there's a big call to action some little scare tactic and a big call to action so you have got with these samples you've got these four huge selling tools you can leave him with your prospects if you can't close them on the spot hand them out put him in high traffic areas whatever you got to do get them out there cheap enough to buy a bunch of them keep a manya put them in high-traffic areas where you're gonna get some did some business owners and and and it use these as a as a pitch tool use these for your actual presentation so even if you don't buy some samples I think you hopefully learned something about pitching and you can bring into your pitch and if you do buy them scoop them up if you need more let me know I'll get you more and I owe you you should be good to go

Channel: High Response Marketing

Views: 9,449

Rating: 5 out of 5

Keywords: 9x12 system, postcard marketing, direct mail

Id: xXqF5MWt5Fs

Length: 21min 13sec (1273 seconds)

Published: Mon Dec 09 2013