5 INSANE SNEAKER AD VFX Tricks Tutorial ! Adobe Ae + 3D Nike, Puma, Converse Ads

[Music] [Applause] [Music] [Applause] [Music] so [Music] what's going on guys welcome back to another video today we're going to look into some vfx tricks that are used in a lot of shoe product videos such as these nike commercials whether they're official or unofficial it doesn't really matter essentially i just want to teach you some of these cool tricks how you can create a product ad video such as this again we're going to be focusing on just some vfx tricks that you can do within after effects as well as some cool 3d things so anyways let's get right into it if you guys are new here consider subscribing slap a like on the video if you do enjoy comment what you would like to see next this video is sort of a precursor for this augmented reality clothing tutorial series that i want to put out soon so if you'd like to see that leave a like on the video let me know so step number one for creating your shoe commercial you have two options here either a you can shoot the commercial yourself if you just browse youtube you're gonna find tons of different tutorials for people shooting product style videos or alternatively you can do what i did and take a 3d scan of the product you're trying to add vfx to this is actually very easy i did it all with my phone i literally just went on the app store found a 3d scanning app pretty sure the one i used was called polycam but of course there are other alternates out there for this one in particular you can take five scans for free if you want to export your 3d file you're gonna need to purchase the pro version which is seven dollars a month if you don't want to use the app that i did there's actually free methods such as using something like meshroom or you can use a software like reality capture where you pay per output so i'll leave links to each of those three options below all i did was take my shoe place it on a cup so i can get a little bit more of that underneath angle and then i just took a bunch of pictures of the side of the shoe again i didn't use a turntable i didn't shoot this in a very professional manner i just took the shoe flipped it around took some more pictures and then flipped it on its side and took pictures of the bottom once you take a bunch of these pictures you just click upload and it'll process your 3d image in the app now this doesn't have to be perfect we're actually going to go into blender which is free and just easily clean this up so once you have your 3d scan in the app you just click export and you export it as an obj i chose just to email myself the obj file so now that i have that obj file of my 3d shoe what i did was open it up in blender which is a free 3d software just went up to file import and imported in the obj that i emailed myself from the app so once you've imported it switch over to your rendered view by clicking in the top right and you can see how the texture is automatically applied now if you have any issues with the texture for example any discoloration what you could always do is just open up the texture files within photoshop so if i select the shoe and i just go to the material properties right here you're going to see where the image file for the shoe is located and this is what it should look like once you do email it to yourself here's the shoe model and then here's the different textures this is actually what it looked like originally i just opened this up into photoshop and i made a couple of adjustments just to remove the green if you do make those fixes within photoshop once you've saved that file select it again in blender go to your material properties and open up the fix file from photoshop so here's what that looks like so what's the point of having a 3d model of the shoe there's so many benefits over having this 3d model as opposed to just a picture there's so many different tools that exist within a 3d software that you can now apply to the 3d model so in my earlier example here you can see how they had this sort of simulation of just this plane with a metallic material over top of it it's easy to be able to do something like that within cinema 4d or blender just by creating that metallic shader applying a simulation tag like cloth to the plane and a cloth collider to the shoe changing around some of the parameters and getting a cool simulation like this you can also see how they did something like this in uh the second example here where they had this sort of plastic wrap you can see some of the cool shots they were able to accomplish with that so that's why i'd recommend 3d scanning using 3d as a tool for this again this is just one example we're going to talk about five if you do choose the 3d route there's so many different tutorials that allow you to build on what i'm talking about here for example this is a tutorial showing you how to add interactive squish to your 3d shoe models we're not going to get into the ins and outs because again like i mentioned there's so many different tutorials out there they'll let you build on that look once you have the 3d model so that's my first tip 3d scanning your product alright guys so now that we've covered step one which is to choose either to shoot the footage of your product or to create the 3d render in my case i talked about using that 3d scanning app and then just cleaning it up to create some different scenes of a shoe so here again i just added a little bit of spin rendered it out so once you have your footage or your 3d render we're going to talk about distortion effects so what i like to do to add distortion to something like this one cool effect is cc scale wipe within after effects if you just drop that on your clip and then in your effect controls you can take the stretch value and just crank that up you see how it's affecting only the shoe that's because this is actually transparent behind the shoe since i did create that 3d render if you guys did shoot the footage yourself then what you could easily do is just shoot it in front of a green screen add a little key light effect to remove the green and you'll be right where i am where you just have this floating shoe with the transparency you can even keyframe it so at the beginning of my timeline i can keyframe the stretch i can drag a bit and then i can just crank that up and you see how we can create some cool effects just by doing that now other things let's go ahead and hide the effects on that if you want an all-in-one glitch plug-in i like using glitchify by cinema spice again i'm not sponsored to talk about this um but this is what i've personally been using so i'll leave a link below to this if you don't want all the crazy stuff you can just go through and disable some of these or maybe reduce so maybe take off the color glitch and for the image glitch here's where you can control your pixel sorting you see if i just bump that up now we have these sort of streaks in here so a great little tool here for your 3d shoes or your product placement your music videos whatever it is you guys are creating i think that looks pretty cool with the pixel sorting and our channel glitch so that covers some distortion effects that you can use for these product videos we talked about your glitch we talked about on the cc scale wipe let's move on to the next part of this tutorial using masking and rotoscoping to create cool shoe effects now here's the most basic example you could do this in adobe premiere where you literally just mask out an area scale it up maybe change the color and do that to highlight a certain area i'll show you quickly how to do that in after effects but again of course you can do this in pretty much any editing software you just grab your pen tool or if you want to put it in a shape like that diamond you can even alt click the shape tool until you have something you like draw this mask shape right here because this mask is on add here and everything else is being removed we would select this layer and click ctrl d to duplicate it and then just delete the mask off the bottom layer now you can't see anything right now but if we select the top layer which has our mask and we say for example just click s and scale that up you can see a little bit of what i'm talking about let's actually go back and you see how our anchor point is over to the side let's just grab this button in the top left and move our anchor right in the center that way when we do click s and scale this it should scale from the center position so something like that so easy way just to highlight an area you can also go and add maybe like a brightness or contrast to that top layer let's go ahead and rename this to shape mask and then in our effect controls we can just add a little bit of variation so that the shape sort of stands out from whatever it's behind and of course you can maybe pop that up for a few frames so click ctrl shift d just delete that go a few frames ctrl shift d so that way it'll just kind of pop up and again just to sort of control where the viewer is looking you can even add something like hls drop that on here and you can crank that value in your effect controls to sort of change the color of whatever is in the shape so really again just using your simple masking to highlight different parts of the video that's the most basic way to use masking for this now another cool alternative i actually made this video a while back where you can use pretty much the exact same steps that i was showing you um but use the freeze frames in an animation sense so that it sort of builds together this animation like this i call that the freeze frame morph effect so if you'd like to see how to do something like that in this tutorial i show you how to line everything up and then again just using easy masking tools cutting together the clips within adobe premiere and then adding some basic keyframes so you can get this cool deconstructing effect now that we talked about using basic masking let's talk about how we can use rotoscoping which is an after effects tool which allows us to mask a lot faster now here's an example of what you can do with rotoscoping and i'm going to show you how we can do this ourselves from scratch highlighting the shoes perfectly and this was actually created by cash bunny who's an awesome creator i'll link her instagram down below so as you can see literally just rotoscoping out the shape of the shoe duplicating it adding motion blur so let me show you how we could do something like that and i found this footage on pexels.com it should be pretty easy to be able to rotoscope the shoes out in this sense and of course you don't have to do this on just shoes you can apply the same technique to anything to duplicate the motion and really highlight it so let's go ahead and just drag this footage into a new composition and to be able to start rotoscoping this what i'm going to do is just double click on it until we go from a composition to a layer and then you can go in the top left and grab your rotor brush tool should default as a green brush if you hold down alt you have the red brush you want to start with the green brush and just sort of highlight the general area and then hold alt and use the red brush to try and get this purple line around the shoe as best as you can so that's the basics of using the rotobrush tool once you do that you click page down and you want to just keep making any adjustments here so that the shoe is always selected pretty easy and then again you click page down and you just make any adjustment if needed [Music] all right guys so some easy little adjustments once you've made all those for your specified area here you just zoom into this gray bar if you're using the latest version of after effects it should be a lot easier to see this but you start the gray bar right here at this little square and then you end the gray bar right where your cursor is which should be at the last frame that you made an adjustment for once you've done that you go ahead and just click this freeze button and after effects is going to go and isolate this area which is our shoe then we'll add some easy little motion blur so we'll switch back over to composition and in this frame here you should see we should just have a shoe pretty cool if you guys need to you can mess around with the settings here um shift edge reduce chatter et cetera now what we need is to duplicate this footage so that we can bring back the background so select it and click control d to duplicate it and then on the bottom layer we'll rename that to background and then on the bottom layer as well we're going to go ahead and just hide the roto brush tool great so now what we can do is just add a tiny keyframe animation so that our shoe sort of slides out so we're going to open up the transform options for our duplicate shoe layer which should be over top and at the starting position here we're just going to click and activate all these keyframes and then we'll just drag a bit and then take your position and just move that over to the left so here's what that should look like see how it just kind of floats out and of course if you guys want more variations of this you can just select it ctrl d you could just take the position and move it over more so something like this let's do that one more time we'll click control d we'll open up the transform for that duplication and then with our position selected we'll just move that over more all right so now we have our little clones popping out here now this looks a little bit stiff so we're going to add some motion blur what we're going to do is just enable motion blur for the composition just click this little triple circle button right there and then click toggle switches and modes until you're seeing the switches for the individual layers and go ahead and just enable the motion blur switch for all those so we just have to click just like that and instantly you can see the difference here what the motion blur does just adds some realistic speed and movement to that and if it's a little bit too much or too little with the motion blur you go to composition comp settings and then in advanced you guys can mess with the shutter angle here what we can do is just take our first duplicate shoe here and duplicate it again so ctrl d and we're going to rename this to blocking shoe and we'll drag this layer all the way above all the duplicated shoes and then we'll just remove the keyframe so it'll just hang over top see all the keyframes for the movement we'll just turn those all off so that way there is a shoe on the very top that blocks everything else that way it looks like they're cleanly swiveling out from behind our shoe so pretty awesome if you ask me just using simple after effects rotoscoping which over the past couple of uh after effects iterations has improved a lot so definitely recommend you use it and of course using after effects built in motion blur which really sells this effect as you can see making that movement look a lot better repeat those steps for the other side or whatever other parts of the video you'd like to showcase i want to talk a little bit about kaleidoscope effects which you can do in a couple of clicks i think it's just cool with the background and everything so let's go ahead and create a new composition here we'll name this type kaleidoscope cool little effect here if you just look up cc collider drop that on there you can see already the craziness that we are creating let's go ahead and just take the size and bump that up until it's sort of in its own space and you guys can mess around with the little presets that are built in here i think it's a really solid tool for creating some sort of a ad placement it gives you some gives you some very quick motion graphic style moving backgrounds that you can use pretty easily another cool technique for working with the background or duplicating adding motion graphics whatever is just turning your layer into a 3d layer just by clicking toggle switches and modes and enabling the 3d switch and then we'll create a camera here we'll just right click new camera i've made a couple of tutorials where we talked about creating looping tunnels or looping expressions but essentially once you have this as a 3d layer and you have a camera you can click c on your keyboard you're able to transform this in 3d space you see if i rotate here's this 2d layer being transformed with this 3d camera so you're able to take these layers and just kind of duplicate them and then you could just click p on each of these layers if i take this third value this is actually the z axis you can just reduce that so click p just keep moving these back keep pulling that to the right to make these further back within 3d space and then you can set your camera up with some keyframes so we'll just go ahead and keyframe everything here and you can ultimately just switch over to your zoom tool just by clicking c you can zoom past this 3d tunnel of kaleidoscope shoes or 3d objects or whatever you don't even have to have kaleidoscope if you don't want maybe you could just position them randomly in 3d space and if we just move these over manually after removing the kaleidoscope you can see a little bit of what i'm talking about so really gives you full control over what you're trying to do with your scene understanding how cameras work understanding how you can manipulate and transform things in 3d space now the last thing i like to talk about here in this video is mixing your 3d shoe scan with real life footage all you have to do to set this up is right click on your footage go to track and stabilize and track the camera i'm going to be doing this in after effects in cinema 4d but if you'd like to use blender which we talked about earlier for cleaning up the mesh you can use the built-in tracking system and blender and just load your footage into there once after effects has tracked your scene all you need to do is use this bullseye and right-click and create a solid and camera in the area where you'd like to place your augmented reality 3d shoe i'm going to go ahead and just rotate this plane and if we press play we should see this plane tracked into 3d space where we'd like to place our shoe so now let's go up to file export and max on cinema 4d exporter i'm going to name this nike track and save it and then i can just open up that cinema 4d file which is nice because now we have this sort of dynamic link between after effects and cinema 4d so once we've opened up that cinema 4d file you're going to see we have your track solid which we set up in after effects the camera tracking which we did also in after effects and then all the keyframes here in our timeline if i zoom out and press play you can see the motion i took when i was recording it with the camera here and all the keyframes if i was to switch into camera view this would be from the camera's perspective with the added motion so now we just need to place the 3d shoe model over top of where this plane is to see it within our scene so we're going to go to file merge objects i'm going to open up the shoe model that i cleaned up within blender and pop off the camera here and sort of align this better so here's what this looks like initially let's go ahead and file save and then back in after effects we can drag that cinema 4d file in as a layer so i imported in my cinema 4d project file i'm going to go ahead and just drag that layer into my main comp if i press play here you can see my miniature 3d shoe which is now tracked within the scene all we really need to do is change the scaling of this so it doesn't just look like a tiny miniature next to my normal shoe you're also going to notice here we use the exact same shoe for this i didn't use the alternate shoe so they're going to be facing the same direction we're going to invert the size of this to make it look like it's for the other foot so back in c4d let's take our shoe we're gonna go ahead and scale that up some more i'm also going to select the shoe go to coordinates here and just make all of these scale values negative so we'll just put a negative in front of there and then we'll take the rotation and just fix it and that way it should look like it's for the opposite foot so let's file save and then back in after effects this should automatically update so starting to look a bit better we just need to scale it up a good deal more alright so i think the lining and tracking of everything is looking okay let's go ahead and apply the texture remove all the planes and everything else so in after effects we can hide the track solid that's visible here and then in cinema 4d we can do the same for the track solid here again this is just a reference for where we put the shoe in the scene so we'll just check that off i'm gonna go ahead and fire up octane which is the plug-in i'm going to use to render this out just because i like the look of it so we'll fire that up and go to create shader c40 octane and make a new material where i can plug in my textures for the shoe we'll just drop that on the shoe and then in this material i'm just going to start loading in the image textures for the shoe that we already have saved so i'll just load in some image textures and then i'll find where those are all saved so we have a diffuse we have a normal in cinema 4d octane settings we'll change this to path tracing lower the samples to something like 150 and then we'll check on alpha channel and remove keep environment that way we have this transparent background because we're going low samples here to offset that we're going to go ahead and enable the camera imager denoiser so just enable denoising in your settings as well as we want to place an octane camera tag on this camera so that we can apply some octane settings so go up to tags cinema 4d octane and octane camera tag and then with that tag selected we just want to go to camera imager and check that on now we can have the ai denoiser so go to settings change the renderer to octane we can just check on alpha channel choose where we'd like to save this and then in the octane render setting i'm going to enable use denoise beauty pass because we shot this with a very cinema neutral color profile we're going to go over to the camera tag for octane as well for the response i'm going to change that to linear and then we'll take the gamma and put that to around 2.6 to adjust it next i'm going to go to objects and add in an hdri environment i'm gonna find an hdri for free on polyhaven.com that is similar to the footage that i shot here so outdoors it's not gonna be perfect because we didn't capture an hdri on spot but it should make it a bit more realistic back in c4d we'll load that hdri in to match this up better i'm gonna go and load in a background and then i created a simple cinema 4d octane material just by going to create shader material and i loaded in the diffuse and image texture and i just selected the normal base footage that i originally tracked here once you drag that onto the background you can use this to sort of match up the lighting and everything better so you can see the ungraded versus what we have here so to make this more dull actually went in and added a custom lut to my octane camera and i used one of these rec 709 to lut conversion lut so let's render this out and bring it back into after effects all right guys and then back within after effects in your project bin you just right click import multiple files navigate to the folder that you saved that i exported from c4d so you just select the first import you're going to get this sequence here now for some reason it always imports it at 30 frames per second so what you need to do is right click go to interpret footage main and if your main footage is anything other than 30 you can see mine was 23.976 just type that in there that way it'll match everything correctly so other than that what i did was actually just add a bit of color correction so in my effect controls you can see i just added a little bit of curves and brightness and contrast and just some very subtle little adjustments here you try and match it with the shoe next to it i just bumped the blues up a tiny bit and then if you press play you can see it's perfectly matched within our scene so if you guys did enjoy any of the tricks in this tutorial please leave a like it helps me a huge amount with boosting this video within the youtube algorithm as always guys thank you so much for watching thank you so much for supporting and i'll see you in the next one [Music]

Channel: Max Novak

Views: 45,119

Keywords: sneaker, shoe, vfx, nike, puma, converse, app, ad, daniel schiffer, 3d, blender, c4d, simulation, ae, adobe, premiere, after effects, commercial, how to, max novak, eyedesyn, how to shoot, create, animated, pixel, visualizer, music video, character, juice wrld, trippy redd, matt hardy, mp5, armed and dangerous, lord stingray, end of the world, snes, mario, pokemon, model, photoshop, tutorial, pixel art, animations, after, effects, the, weeknd, animation, light, tunnel, vj, loop, editing, best, top 10, preset, pack, plugin

Id: Yy_zxTS0lvw

Length: 22min 33sec (1353 seconds)

Published: Sun Oct 03 2021