21 YouTube Gaming Channel Tips for 2021

is why you guys follow me on all of my social media avenues this is why this is a popular podcast i've got 21 gaming channel growth tips for 2021 that i'm gonna drop on you in rapid succession in this episode this will be the most valuable piece of content you have ever watched if you want to watch a youtube gaming channel grow how do i know well i've grown channels and i'll show you right now channels like this one tgn to over a million subscribers and i built the number one gaming youtube network of all time tgn which is now a publicly traded company i'm gonna teach you everything i learned from growing this channel and many many others and helping creators grow from the last 10 years with fresh information from across youtube that is going to completely blow your mind including what mr beast gaming is to make his channel take off what strategies is he using with his titles his thumbnails and his topics we're going to break that down today how is mobile gaming completely taking over the internet with creators like iferg doing a multi-channel strategy what can you learn from creators like this we're going to go over that today we're also going to talk about the different equipment that you can buy including the best webcam on the planet i just reviewed on my channel you have to know about this also i'm going to go over different seo tools that you can use to grow your channel going to literally demo them right here you're going to learn how to do that today and there's brand new data that just came out eight minutes ago about how the youtube gaming platform is trending or not we're going to review this video this data right now so you understand what's going on with youtube gaming but wait there's more also directly from youtube this is the episode i was born to make my friends also directly from youtube what are the top overall games that are being watched on youtube the top live games and how much competition is there on the platform all of that in this episode and on top of that i'm giving away an eleven hundred dollar gaming creator bundle right here in this episode you can enter in the description below i'm gonna enter the link in the chat right now you guys can potentially win a road caster pro mixer the same mixer that i have in my studio a expensive pro caster mic the boom arm the shock mount a two buddy license and a restream license all as a part of this contest link in the description below you can enter for free this is going to be the most mind-bending episode of this show i've ever done you better watch all the way to the end to get all 21 of those youtube gaming tips are you hyped i know you are so am i let's pay the bills this video is sponsored by restream why live stream to one platform when you can simultaneously live stream to every platform to discover new audiences faster using restream dot io i love you too thank you so much for the love and chat i really appreciate it and i hope that you guys can see um you know what we're going to accomplish today all of the materials and everything that we're going to go over today is going to be hopefully incredibly valuable to you guys in your journey as a as a content creator let's not hold back at all let's get straight into the insight and tips that you guys can use as creators that you can learn from as a part of all of these insights so first of all here's some tips if you want to grow as a gaming content creator you need to obviously be covering the right games on youtube and so how do you know what the right games are you study what the trends are on the platform so that you can better understand where the industry is going and what you can do in order to grow it's pretty simple right so here's what you need to do pay attention to what the top games are and what's trending so right now in terms of videos i'm gonna disappear right behind me minecraft is still the number one game on youtube and we see roblox becoming the number two game let's talk about why those are the top games on youtube right now and it's because they have unlimited content potential so gay and not to mention they're multiplayer games the attributes that you want to have in games that you're covering on your channel include a couple different key things so number one you want them to have unlimited content potential that's the number one thing you want to be looking for number two you want them to have modding or ongoing support from developers in terms of updates obviously minecraft and roblox have unlimited content because the community can produce content for those games and number three you want the games you're covering on youtube to have a multi-million dollar hopefully a multi-million dollar month over month budget that can be spent to promote the game and get interest up up up minecraft and robot blocks are two of those such games and we're also seeing some other interesting trends here on youtube that you can learn from more tips on for you on how you can learn how to grow and another one is garina free fire in case you weren't already aware this is a mobile game is the third most watched game on youtube ahead of grand theft auto and ahead of fortnite so what do you need to learn from that the trend to understand there is that mobile gaming is the future of youtube gaming over the next five to ten years this is an undeniable trend that's not going anywhere and it's something from you to learn from so if you want another tip on how to grow as a youtube gaming channel investing in mobile gaming and mobile gaming strategies can be a highly lucrative strategy you can get great sponsorship deals and you can potentially take off as a gaming content creator if and only if you are able to build a mobile gaming audience that can be future proof creating separate channels for each game and creating a multi-channel strategy for mobile gaming let's just break into the weeds on that because this episode's all about just getting in the details on how to grow a gaming content creation plan so iferg is an example that i like to use a lot he is currently covering mobile games and as you can see his channel is no slouch right now 1.74 million followers on this main channel he's getting 19 million views uh with every single video all right every single month on this channel 24 videos a month but the insight i want to share with you on from him he's doing call of duty mobile is that he's doing a multi-channel strategy a multi-channel strategy so he doesn't just have his main channel he's also got his live channel he's got a plays channel and he's got eclipse channel he's got a four channel strategy so here's yet another tip for you guys youtube's algorithm is gonna serve people content based on what device they're watching on and what platform they're watching on what time they're watching and their own user behavior this is something that youtube's algorithm is really good at identifying and going after and so if you can create multiple channels you can serve gaming viewers in the way that they want to be served so what do i mean by that so on iferg's main channel he's got videos that are on average about five to six minutes long because those perform the best on this particular channel so people that have a quick break they're looking to get a quick hit of some interesting call of duty mobile content between five to eight minutes in some cases they can watch this content and they can get only that type of edited content but people sometimes obviously want to watch live streams like you guys are right now and so he's got an entirely separate channel just for live streams where he's found the optimum video length to be about two hours or two hours and 30 minutes where people want to invest longer amounts of time think about it whenever you use your mobile phone whenever you go on desktop whenever you watch content on the internet you don't have the exact same viewing habits every single time that you watch right sometimes you just have a few minutes to watch on your phone while you're on break sometimes you have multiple hours you're looking to kill by creating multiple gaming youtube channels like iferg is doing that serves audiences based on the amount of time and the type of content they want to watch from you even on the same game you can crush the algorithm in multiple ways and this particular live channel as you can see has 2 million views a month it's doing really really well for him but wait there's more so you see how i'm combining mobile gaming on top of multi-channel strategy here there are multiple tips baked into one that you guys need to take notice of he's also got a plays channel so sometimes a five or six minute long video is even too long for some people so he's creating content now that is three minutes long or less here on his plays channel for people that just want to get that type of content you guys see the point creating multiple gaming channels with multiple lengths of content is a strategy that can help you take off in 2021 okay it's something that you absolutely should not ignore a multi-channel strategy is a genius strategy on youtube and iferg is ahead of the curve and he is doing what i consider kind of the meta right now when it comes to gaming content strategy so have you guys considered making multiple channels on youtube have you guys considered that because if you haven't considered that i would strongly encourage you guys to this is basically uh this is a strategy that i ferc is using in that a multiple of my other clients are using to grow and it's working incredibly well uh if but it takes a while to build those additional channels sometimes you get kind of in a rut right sometimes you get into a situation where uh you may not be able to let's say uh grow your main youtube channel really effectively and some people get really frustrated they're like i'm stuck at 100 000 views per month i'm stuck at you know 10 000 subs it's sliding backwards what do i do and often in my coaching i coach these people one-on-one coaching service i offer i coach these creators to create additional channels and don't just build the empire high but build the empire wide on youtube by creating multiple channels that way you can hit more search terms that way you can hit more audiences and that way you can trigger the algorithm in more ways than you would have initially you got it go ahead and log that one away because that is a strategy that end game youtubers like iferg are using that you guys should take note of but i've got even more advice for you and even more tips question from most the most alive in twitch chat should you build one at a time or all at once that's a really really great uh point let me share with you the example of tgn one of the channels i built in the past to over a million subscribers in this particular channel what you do here's here's the way that you build a channel from scratch let's take a step back here's how you build a channel from scratch here is how you create a programming strategy uh where you can build something from scratch and then you can kind of build the empire out from there is that is that what kind of what you're asking like should i focus on building four channels from scratch from the beginning or should i be focusing on only building one from scratch in the beginning that's the question right let me address that for you thank you for bringing that up in twitch chat so here's what i would say about that i would say that you should start with one channel and on that channel and i'm going to share tgn as an example and let's go back in time to the oldest videos we posted on this when i first got started on youtube 9 10 years ago you start your first youtube gaming channel just posting whatever you're passionate about whatever you feel like throw everything up against the wall it can be multiple games you can do guides you could even do live streams you could do clips you could do edited content you just you could do tech reviews you could talk about controllers you could go way deep on a niche topic that you're into you just throw everything out there up against the wall right when you get started and as you can see on this channel that's exactly what we did random games here right with this rift it was doing interviews it was star wars the old republic it was minecraft it was everything but eventually on that main channel this is when you're getting started eventually on that one channel you're trying to grow you're gonna find certain types of content that end up taking off way faster than others and you're gonna start seeing a winner winner chicken dinner in your channel strategy and once you see that that is the pivot point that is the difference between very successful creators and creators that ultimately stay small or stay mid-tier because once you find that particular content format or that particular topic that works it's time to double down on it and so just for example with this channel we noticed at one point when we were posting content we threw everything up against the wall but we noticed minecraft songs for example was something that was going to grow us 9 million views 5 million views 2 million views so we doubled down on that at other points we noticed that doing top 10 videos in the life cycle of this channel was doing incredibly well so we doubled down on that and made videos that got over 2 million views and then at other points in this channel's life cycle we noticed that overwatch was a trend that we could double down on because it was performing better than other content so we made the entire channel about overwatch during those periods of time so how does this work are you saying you can switch between games and your channel freely and just make it work no what i'm saying is that you do this in the early stages of your gaming channel you experiment with all sorts of content across different lengths because you have no idea what is going to work you really don't you have no idea what is going to work and neither do i and neither does anyone so you have to take the content to market and figure out what's going to work and let the market tell you what it wants you may assume that people want a certain type of content but most of the time you're wrong once you find that winning content you make that 80 percent of your content slate write this down everybody once you find that winning type of content you make it 80 of your content slate and then you would leave the other 20 of your content slate to do other types of content after that so you can continue to experiment and continue to expand and continue to be passionate about making gaming content let me just share with you yet and you got that is yet another tip for you guys in this 21 tip journey the 80 20 strategy you start by experimenting with multiple games and multiple things something works better than everything else you make that eighty percent of your strategy and then 20 you reserve in perpetuity to experimenting with other gaming content let me show you an example of how that worked for one of my clients you're welcome the most alive i'm happy to help um so this is one of my clients m jtv he's the biggest pokemon youtuber i worked with him i started working with him a couple years ago like two years ago he's getting like 14 million views a month now he's doing really well the point of this isn't to brag on m j tv he's a great guy but the point is now let's let's reverse back in time a long time ago before he started working with me he was doing kind of what i was telling you about where he was trying all sorts of different content let's go back in time there we go he was trying all sorts of different content um he had some let's plays on his channel he had some multi-part gameplay series he has thumbnails that were kind of confusing and all over the place uh and he was just doing all sorts of videos it's kind of even hard to tell what the channel was about it was kind of a let's play channel kind of a edited content channel it was only getting about 50 000 to 60 000 views per video at that time don't get me wrong that's good views right but he wanted to grow well beyond the 50 to 60 000 view range as my gaming client and he wanted to go up to much higher than that so we did with him exactly what i just told you guys just now which was we found the top performing content on his channel that he enjoyed making and then we decided to double down on that so let's fast forward with what that looks like when he found the top performing content on his channel and he doubled down on that how does the performance per video look now and the performance per video looks like this 400 000 views per video 500 000 views 300 000 views 500 600 000 views so the point of that is he already had all the talent he already had the audience he already had the know-how on how to do the thumbnails how to do his metadata how to be entertaining he already knew everything about the game but what he had to change was his thinking about his youtube gaming programming strategy and as soon as he got rid of the content on his channel that didn't perform well and doubled down on the content that did perform well and made that the entire channel strategy the channel took off see it it's right in front of your eyes don't just take my word for it it's right here i literally just showed it to you on the screen okay we have to get into more tips though on how you guys can grow on youtube because i really want to get in to see even more super tangible examples you guys ready for this let's talk about mr beast gaming so a lot of people this is one of the uh the question from the most alive is how do you become a client of mine i will go ahead and link in chat it's also in the description on youtube uh you can schedule one-on-one coaching with me i just linked to that and also do one dollar coaching i'll be able i'll link i'll be linking to that on a live stream next week but uh my clients book me one-on-one using the link i just dropped in chat awol digital.com is the website you can book me on so mr beast gaming you guys are familiar with mr beast did you know he has a gaming channel and this channel instantly blew up it instantly blew up essentially uh with his most recent content and i want to show you what he's doing there that may surprise you so a lot of people think that this channel is doing well just because he is mr beast that's not true the youtube algorithm does not give people views and give people 212 million views per month uh just because you're mr beast okay he got 212 million views with only four videos in the last 30 days okay they didn't just say you know what let's flip the mr beast button and make this channel happen no he's doing something genius are you guys ready to learn what mr beastgaming is doing this is something that i've talked with some of my one-on-one consulting clients about and i think you guys should be interested in this let's check it out are you guys ready i'm gonna hit you hit you with an inception plow for your heads to now be blown with this are you guys ready so there is so here's one of the strategies he's a couple of the things he's doing on his channel that are tips from you guys to learn on so look at this man's thumbnails let me disappear for a moment look at this man's thumbnails and type into chat right now what do you notice he is doing with his thumbnails and his titles on his video that are good let's just start with thumbnails what is he doing with his thumbnails on his channel that is good why are these thumbnails good why do these thumbnails generate 7 million views 13 million views 24 million views 10 million views and the answer is not it's mr beast that is not the correct answer so you guys go ahead and put that in chat corrupt yt good to see you it's the thumbnails are clear says m satari on twitch good point anybody else have any feedback on these thumbnails why are these thumbnails generating 10 million views and your thumbnails aren't give me some more ideas and chat okay i'll give you just an extra minute to comment on these thumbnails and then i'm going to teach you what he's doing he's smiling in the thumbnails that is a signature look mic that is absolutely true mr beast has noticed that him smiling that particular look is a particularly interesting look uh that people like to click on that's a good point okay let me break this down in a super let me break this down in a super analytical way for you guys to understand are you ready okay so let's just start with any of these thumbnails what are the common attributes of these thumbnails number one they are very very simple all of them and they almost never have text in them okay so why does that matter what you want to do just in general as a marketing executive i've run multi-million dollar marketing departments something you want to do with your marketing materials and your thumbnails and your images when you're trying to get people to click is you need them to click and understand the value of the content in less than a half of a second so at a glance you can look at almost any of these thumbnails that you see right here here let me disappear for a moment you can look at any of these thumbnails that you see right here and understand exactly what the video is about in less than a half a second and one of the ways he's doing that is by including less than three elements write this down here's yet another tip for you guys in this 21 tips uh video less is where it's a live stream but he has less than three elements per thumbnail in some cases he only has two elements per thumbnail so many people think they need to put more crap in their thumbnails on youtube to get people to click some people think they need to add more text more beams coming in more arrows more circles more more more more does not equal more performance what mr beast is showing us here is less in your thumbnails equals more performance let's look at a few examples you can learn from this okay so less than three elements is the tip here's another tip going left to right is the way that you read a thumbnail right you start left and then you go right right that's the way people read left to right so you want a story to be told left to right that corresponds with your titles and mr beast tells his stories and his thumbnails left to right for example let's look at this thumbnail right over here this is in yet another tip this is psychology this is basic stuff that the way human brains work mr beast knows that he's a freaking genius so this video right here one thousand zombies versus mutant enderman right what do you see when you look at the thumbnail you see one thousand zombies on the left then you read toward the right and then what do you see mutant enderman that's all you see in the thumbnail you don't see text it's not doesn't say new there isn't a circle and an arrow it doesn't have mr beast going it just literally only shows what the value of the video is in the thumbnail and nothing more i'll repeat that one more time he only shows the value of the video in the thumbnail and nothing more so when you're creating your youtube thumbnails you need to be thinking how can i edit out all of those ideas you have for your thumbnail and make it the most simple possible thumbnail okay let's go over one more example and i think you guys got the point here on what's working uh with mr beast's thumbnails okay you ready so here's another thumbnail it's right above my head right here let me disappear for a moment this one's called 100 players but the lava rises every minute what do you see in the thumbnail you see mr beast you see the lava rising and that's it so what is this does this thumbnail communicate there's mr beast in multiple players and the lava is rising that's it that's all the thumbnail has he's communicating the concept of the video in the most simple possible way without any other elements do you feel me that is the key to thumbnail success there's another thing that is a super super ultra power tip here for you guys on what mr beast gaming is doing i've talked to some of my paid clients uh yep the dryer newts and chat good to see you some of my other paid clients are here in chat bet that is here other clients good to see you um here's another thing he's doing it's game with a twist and i've talked to some of my clients about that 99 of you guys won't do this you guys won't do this strategy so i'm happy to just put it out there for free and the one percent of you guys that do do this strategy you'll grow and the 99 to go cool idea but i'm gonna go on my life you aren't gonna grow and it's the concept of game with a twist let me explain the context on this because this might blow your mind are you ready this might completely change the way that you're thinking about youtube gaming in 2021 let me show you some facts and then i'm going to tell you what you can do to counter those facts okay so here's what i mean by that let's look at the competition on youtube right now according to youtube themselves 80 000 creators this last year hit 100 000 subscribers a thousand hit 5 million 350 hit 10 million that means there's a lot of very very very big channels out there on youtube to compete with and in this report they detailed i'm not going to awkwardly scroll through here to find it i think it was actually toward the top of the report here it is it's right above my head there are 40 million active gaming channels on youtube think about that for just a minute 40 million active channels you're competing against on youtube how can you compete against 40 million people in any situation where you have tons and tons of competition in any situation where there's a million of something in front of you like trying to find a needle in the haystack for example how do you find it and you have to stand out amongst the crowd and so when you have 40 million people that you're competing against on youtube the key to success in 2021 if you only take away one thing i say one tip i say in this 21 tip stream today the key to success in 2021 is being unique being unique is everything this year unique unique unique if you can be unique within your niche then you can you can win if you cannot be unique within your niche you're not going to win if you're trying to do the exact same thing as everyone else with your particular game or your particular niche you're going to lose because the competition is only going up don't just take my word for it here is the streamlabs report that literally came out minutes before i started this live stream you guys are some of the first people to ever see this data and if we look at the number of youtube gaming live uh concurrent viewers it's skyrocketing right now that's great the amount of viewership is skyrocketing but what's even import more important to me uh when it comes to youtube gaming uh information is i want to see the number of channels that are streaming um on on on the platform and they they don't even have that information now what the hell happened well whatever there's 40 million channels that you're competing against okay and the last report actually included the channel data and it was actually going up there was over 1 million channel streaming every single day in the last report they omitted that information maybe youtube's banning them from talking about that information now that's shocking the point of that is to say that you need to be unique on youtube in order to break through so one thing that mr beast is gaming and i've talked with some of my paid clients about this too this is not some revolutionary idea here is to do whatever the game is that you're covering with a twist so one of the things that mr beast is doing is let's look at this video he's saying minecraft but with only one heart the concept is minecraft but with a twist right let me just show you another example another example is um 100 players it's right here 100 players but the lava rises every minute it's minecraft with a twist and he repeats this over and over again and his gaming channel is getting 200 million views so don't just take my word for it that being unique or putting a twist on a game gets is gets success in 2021 it absolutely does it's whatever the game is you're covering with a twist so you can't just play the game you can't just do a regular guide you can't just do regular tips you can't just do the same crap everybody else is doing you need to do that game with a twist understood if you just do that in 2021 you will drastically increase your chances of being successful as a gaming content creator and speaking of live streaming let's go back to that report here's some even more some insights unfortunately they don't have the number of channels here which is stupid but if you look at the number of live hours watched per quarter it has been skyrocketing since covet 19. since covid19 started the number of live hours watched on youtube has doubled the platform has effectively doubled in terms of gaming viewership with live this is the streamlabs hatchet report but the amount of people streaming since 2019 skyrocketed and then went way down look at this right behind me and so i can't show you the number of channels unfortunately they took that data away but what you can see is since the middle of last year with quarantine and kovid the amount of streaming competition went down by 70 percent okay so let's recap the amount of content that people are watching right here went up since quarter two by forty percent basically by twenty to forty percent but the amount of people streaming essentially went down by about seventy percent so what does that mean it's all about supply and demand right when viewership's going up but the amount of streams is going down that means it's an opportunity for you to grow and how do you capitalize on growth when the competition is going down and the demand is going up you become unique you do whatever that game is whatever that stream is with a twist do something unique a unique challenge you're doing something crazy you've got some new strategy you're wearing a costume you're eating ghost peppers you have a crazy sound board and you're playing crazy sounds like that out of nowhere maybe you're playing some sort of character maybe you've developed a v tuber avatar of yourself you need to come up with what your unique twist is okay that's not my job but you need you need to actually do it and so with the twist this helps show you even further that with a twist is an amazing strategy for you guys to use uh to grow and then if you're wondering if anybody's telling you is youtube gaming growing or people tell you youtube gaming is dying you can't grow take a look at this this is the average concurrent viewers per quarter on youtube gaming okay in 2019 look at that it was only 328 000 covid dropped it went up to about 500 000 and look at where it's at today my friends it's at 800 000. it's almost a million average concurrent viewers now every single quarter on youtube you see the growth the viewership is skyrocketing it's on a rocket ship exponential growth curve to the moon and the competition in terms of the amount of hours streamed is going down is that your opportunity to grow i think it is my friends but wait there's more i know this is crazy i know i'm dropping a lot of information on you you may be getting exhausted go back and re-watch the stream later and share it with another creator if you haven't already because i'm dropping so much insights on you i know but i have even more for you so don't just count on youtube as a platform to grow as a streamer you need to consider restreaming like right now i'm streaming on multiple platforms at the same time i'm streaming on twitch youtube periscope and facebook and i'm quadrupling my viewership by streaming on more platforms than just youtube it's literally happening right now look literally right now 50 viewers on periscope 22 on youtube facebook's like 15 or so i think twitch is five it was like 20 earlier because i'm streaming on multiple platforms at the same time not just youtube i am growing faster so this stream is sponsored by restream that's exactly what i'm using right now to stream and i'm dropping in the link in chat right now it's also in the description you can try restream for free you can grow faster as a as a streamer by being in multiple places at the same time that's been my experience and i recommend this to literally all of my streaming clients streaming clients in chat pipe up and tell them right now if i've recommended this to you all my high-end paid clients i recommend this to them and it helps people grow assuming that you are not in it of course an exclusive contract with one platform or another corrupt yt says i've been restreaming again and it's been very good there you go thank you for saying that on twitch i appreciate it i'll slip you that one thousand dollar check for saying that later wink okay so there's some more there's some more insights that i want you guys to know about how to grow on youtube uh and youtube gaming like i've dropped so many tips on you already but there's even more insight for you to understand and for you to grow from okay and one of one of the insights i want to show you that's really really critical for those of you guys that are sticking around here toward the end of the stream and it's growing with youtube search so let me just show you an example uh i've already got keyword explorer open but let me just show you on my channel just a quick example of what i'm talking about and the impact that it can have okay so i'm just going to go to content i'm just going to pick some of my top uh performing videos on my channel i'm going to show you just an example so here is just my top current performing video that's performing right now these are my actual analytics this video has made almost a thousand dollars that's pretty cool since it was published but here's the strategy to help get a lot of youtubers that are just getting started off the ground and it is the power of youtube search anyone that tells you that youtube search is dead doesn't know what they're talking about i revitalize my channel and multiple other channels by using youtube search and it's grow it grows channels non-stop youtube is still the number two search engine in the world and your videos can show up in google number one search engine in the world okay um msatari is asking can i record a movie on minecraft that was a cinema movie that doesn't have a copyright please stop spamming that question and i don't know i don't i don't really understand what the copyrights are to that particular movie so please don't ask me about copyright law i'm not a lawyer if you're questioning yourself about whether uh something is questionable from a copyright standpoint then don't post it if you're wondering at all if something's questionable from a copyright standpoint uh then don't post it okay so you just got yourself blocked by posting that five times okay so moving on to youtube search so this particular video as you can see behind me uh got 61 of his traffic from youtube search and it just keeps going up up up up up over time uh and so the reason why i want to show you this example is because the video did not start out uh getting a lot of traction so on the first day that this video released it only got it got less than two 300 views as you can see but right now it's at 270 000 views okay and so 200 views you might have said you might be releasing a video on your channel go 200 views what a failure oh yeah let me do the sound effect there we go yeah that's a failure oh well look at that if you plant seeds and you do research on youtube and you research topics that are being highly searched you can actually get a ton of traffic on youtube gaming and on youtube in general through search over time so though this video released with only 200 views this is i'm not cherry picking this i could show you like 30 different videos on my small channel that i did this with and it went from 200 months later 2000 a couple months later 20 000 couple months later uh sixty thousand uh coming up on uh you know like a half a year later 175 000 and this this video is going to the moon i'll probably get i don't know 800 900 000 views on it over time because of youtube search so how do you do this is this just some cherry-picked video and some example uh i've got a million examples i could show you i'll just show you one more uh here is just some random tutorial i made in july and this one's probably similar yeah 31 of the traffic on this is coming from youtube search here it is i just want to make sure you know i'm not cherry picking here i just picked another random video and the day that this video released it got uh 297 views and then now today it has 18 000. how youtube search and here's the tool that you're going to want to use to grow it's called the tubebuddy it is a free tool that allows you to do research on youtube and i very very highly recommend picking it up it is a chrome extension called tubebuddy i'll link it to you guys in chat right now this is my tubebuddy link you can get it free and install it and you can use the keyword explorer right now anybody else that uses tubebuddy i'm putting it in chat right now anybody that used his tubebuddy i'll go ahead and pipe up but the feature that you're going to want to use the most when you're doing research for your channel is called the keyword explorer and let's go ahead and take a look at the keyword explorer so let's say that you guys are trying to cover a particular topic on youtube but you don't know what types of videos that you want to make and you don't know how to break through in youtube search well the keyword explorer of that tubebuddy created makes that process a lot easier to understand so let's say that uh let's say that the game that you're covering is going to be something here you go corrupt yt says in chat i've been doing that recently in my videos going from 1k in a day per video to 3 to 4 000 in a day per video i don't know what else proof what other proof you guys need that these strategies work um so let's type in a keyword here of a game you guys maybe want to cover uh let me think of one that's maybe uncommon um what do we want to cover that's sort of interesting let's look at uh skull that that'll cross over into other games let's look at uh let's look at anthem um anthem 2.0 so this is uh the game anthem and the game anthem is being rebooted okay and so this may be a game that you're going to want to cover on your channel just an example insert your game into the keyword explorer and go through this research process that we're going over right now okay um oh you guys want me to search for your games that's cool uh you want clash royale let's do clash royale i will type in your game here and let's do your game uh so clash royale great so you're searching for your game you're looking for opportunities to grow and so the key things you want to do is you want to do the unweighted score so you can get the kind of raw data if you will on how effectively you could break through with your game on youtube using these research methods and strategies okay so here's what you want to do pay attention so what you're going to do is you're going to look at the overall number of searches down here at the bottom this particular game has 144 million estimated monthly searches that is absolutely preposterous so that means there's a huge pie to pull from for you to potentially grow with youtube search and uh and google search so check we know that the total size of the pie with clark clash royale is very big but we need to go a layer layer deeper than that so we can see the search volume for this particular game is excellent it's at the very end of the scale right here because the search volume is so preposterously large great but the competition is awful man is it a highly competitive game you're going to have a very very difficult time as a small creator breaking through with this topic and it tells you that there are 14 million videos in youtube search that you're competing against in order to break through in this topic so all of this aggregates into this score right here which is your uh overall score for the game which is poor it's a 12 out of 10. you want to be closer to all 100 on a 10. so you're thinking well i guess it's game over no covering this game it's all over there's no chance no there is a chance and here's how you do it you dive deeper than just the main topic and you niche down to cover something unique about the game that maybe not that many people or maybe no one is covering about the game in order to get a better score here through tubebuddy to increase your chances to grow as a gaming content creator okay so let me let me just detail precisely what i mean by that all right let's take a look here so we can look under the video searches tab right behind me you guys following along using tubebuddy you had better if you want to grow your channel this is it this is how to do it by the numbers this is how like people actually do it that actually make it the clients that i work with that i've actually helped go full time this is the kind of stuff they're doing if you just think this is boring research i don't want to do it this is boring okay cool then being successful is not for you probably if you're not willing to put in the work to research in a competitive market with 40 million people you're competing against like seriously if you want to compete against 40 million people you have to be doing willing to do what millions aren't willing to do okay if you want to break through in your niche you have to do what a hundred thousand other creators are not willing to do and part of that is doing grindy ass research like this to break through if you're willing to do work others aren't willing to do you can succeed if you're just gonna be lazy good luck all right enough of that lecture right there but okay so now we can go through this list of things that people are searching for in this game that are a niche underneath clash royale so let's just take a look at uh let's go with clash royale best deck that's a niche and as you can see immediately we got a better score in terms of our ability to break through with this particular topic versus the main clash royale topic why is it a better score well there's 500 000 views of this topic so that's really good 500 000 searches is excellent on youtube and then but the competition is so much better for this than it was for the other master term of clash royale so we could definitely have a higher chance of succeeding with this topic versus the other topic but this isn't quite an amazing subtopic you're welcome i'm glad that i'm glad that uh don't worry boss you're on it all right good good good all right good i'm glad you guys are using this information and look if you found this useful share it with one creator okay share it with one great gaming creator you know share the stream with them and and hopefully they can grow but this is pretty good but we would like to get a score that's green we would like to have something as a smaller creator a mid-tier creator that has an even higher probability of success so what we can do is go even a layer deeper by going deeper into these video searches here and seeing if we can find something that hasn't been mined out yet on youtube so let's just click i'm just clicking a random result here this one didn't do as well right so let's go back and what we do is we now do the grindy process of looking at all the video searches right here and trying that right here and trying to find one that has a better score than the master search term to see if we can find one with that has a high amount of search but a low amount of competition that's what we're doing here and if we can find that then we can have but then we have a chance of actually we have a higher probability of breaking through in youtube search and actually being discovered on youtube and so this is the grindy research process that top creators or people that are really trying to grind to the top go through to find those topics that haven't been mined out so as you can see i'm going back and forth between clash royale best deck and all of these uh niche search terms uh that are here to try to find one with a better score and yet and i haven't found one yet that has a better score so let's see if we can get one here live on the stream if not and boom there it is clash royale best deck 2020 so i'm not saying you make that video right now maybe that information was more relevant let's say a month ago but now we have one with an excellent score 85 out of 100 is a much better score and why does this one have a better score than the other ones because the competition was so much lower tubebuddy gave you that information you wouldn't have otherwise been able to understand this probably without tubebuddy helping you or you would have had to slog through a bunch of information and use spreadsheets and all this crap to understand what topic you should be making a gaming video about but tubebuddy just helped you understand as a smaller creator if you make a clash royale best deck 2020 video here's the tool i'll link it to you right now it's called tubebuddy it is free to use then there are some paid features i am an affiliate with tubebuddy so i get credit if you install and you purchase it but you pay the exact same price they don't sponsor me i want them to but they don't sponsor me but i am an affiliate with them they even sent me a t-shirt they don't sponsor me though not right now uh but uh there's the link for you if you want to pick it up for free um but there you go so that's how you find a topic that is has a high demand but a low supply just like what we've been talking about in business right in business you want to go into markets where there's a high demand from customers right just basic business and marketing right high demand from customers but low supply in terms of businesses giving that product or service right it's basic market dynamics the same thing is absolutely the case when it comes to youtube you want to find where there's a high demand from viewers but you want to also but you want to check out areas where there's a low supply from other youtubers and when you do that you can drastically increase your probability of success because you're putting yourself in a position where you can break through in a competitive space right it's a very very simple concept and tubebuddy helps make that possible make sense cool um so corrupt yt says that he focuses on quality uh rather than quantity look i can completely respect that and understand that uh and you know for some people there's different strategies here here's what i would say about quality versus quantity uh quality versus quantity i would say that when you're starting out as a content creator as a gaming content creator quantity is probably more important than quality is and here's why because you're figuring out how to make good thumbnails you're figuring out how to make good content you're figuring out all of the basics how to do research how to make thumbnails how to do the right recording you're figuring out you're trying to figure out what the market wants from you as a content creator when you get started and when you do this really early and so if you only focus on quality early you are going to have a in my opinion you are going to have a longer timeline to success because you're only foc because you're focusing maybe even a little bit too much on quality early on so that's something that i think is really important to note when you're getting started pump up the quantity to see what the market wants then once you figure out what the gaming market wants and what gaming viewers want then you can increase the quality from there when you double down on a topic and when you find one that becomes your 80 percent of your content strategy and of your content slate cool okay can you update current video titles yes you can update current video titles and if you do i highly recommend that you use something like tubebuddy's a b testing tool so let me show you oh i'm not going to show you my login here let me go to my room shot let me let me log in really quick to tubebuddy and i'll show you uh let me just do the login process here i don't want you guys to see my login information as you could imagine that would be bad great so i recommend testing a versus b with your titles uh using tubebuddy's a b testing tool so here's what i mean so right here i'm testing a number of videos with one thumbnail versus another but you can also use this tool to test one title versus another uh did you know that so for example this test right here i believe uh i was testing um i don't know why that test is looking like that maybe i was testing tags but what you can do is uh you can test one uh piece of metadata versus another piece of metadata which is really really cool um so let me go ahead and select my awol digital channel and i'll show you some of the tests where you can figure out which title is going to be better so let's create an a b test right now together so you can check this out so here's a recent video i did on gamestop i'm just going to randomly choose this this is all in tubebuddy the tool i recommended it's in the description by the way so uh what you can do is call what's called a metadata test using tubebuddy you click select and you let tubebuddy choose when one title is much getting much more clicks over the other all right you select statistical relevance you skip past the thumbnail part you skip past the tag part and what you can do right up here let me zoom in for you so you can see it using tubebuddy you can enter in an alternate title right here so let's say my original title was gamestop power to the wall street bets instead i could do x y z gurgley goggitygonk it doesn't matter right you type in your new title here then you click continue and then right here at the bottom you click start test right down here and what it'll do is it'll run your old title versus your new title on youtube and alternate it every single day and then it will literally tell you which title is performing better on youtube seriously let me just show you like seriously it'll just run title a versus title b so let me just share this example for you this is a random tutorial video i made a while back here here's a test i'll just show you so what i did with this video is i tested one piece of metadata my thumbnail versus another piece of metadata an alternate thumbnail just to see what people want to click on and what it did is it ran thumbnail a on day one then it ran thumbnail b on day two and then it told me well you know what your alternate thumbnail or it could be your alternate title or it could be your alternate description and tags less likely in that case but still got a two almost two percent higher click-through rate than your original so it selected the one that got a higher click-through rate and it implemented it for me on youtube pretty sick right so if you're ever wondering which thumbnail is gonna be better or which title is gonna be better or any of those things why wonder which one's better just run a test in two buddy and just find out which one's better use math it literally would just tell you which one as you can see got more impressions which one had better watch time which one had better clicks which one had more views it'll just pick whichever one's better pretty sick right so why guess what is going to make your youtube more channel more successful and just use tools like tubebuddy to just literally have a machine make it more successful if you give it the right input does that make sense is that amazing yes it is amazing and tubebuddy but that is the only paid version can do this you have to have tubebuddy legend to do this one okay uh just a heads up only this is not a free feature this is a paid feature because as you can imagine this is a very powerful tool and you can't get this anywhere else oh you can't get it on youtube certainly cool awesome um cool uh let me see if there's any other questions how do you make all of your tags have all the good ratings like good don't sweat tags too much okay there's an i think i've gone way over 21 tips already in this stream i think i've gone way over 21 tips i think i've hit like 78 tips but i'll keep giving you guys a few more tips because you guys are tuning in live so uh don't sweat tags too much for your content what i would do is choose a minimum of the five most relevant tags based on your title and just implement those and save don't fluff up your tags with irrelevant garbage or related garbage just only do ones that are directly relevant to only what your video is about and that's it so let's say for example um you know this video that i released on my channel and i'm actually going to talk about this one here in a minute but this video is all about the avermedia pw513 and so with my tags over here on the side i only have relevant tags that i've implemented right and so my my master key term i searched for was the avermedia pw513 and then using tubebuddy i only selected tags that were directly relevant to what i'm discussing in this video this video is about what is the best webcam uh but it was the best webcam and i specifically am telling people it's this particular webcam so as you can see my tags only are related to that i'm not doing related tags i'm not adding in the names of other youtubers i'm not throwing logitech tags in there i'm not stuffing this with any external garbage i'm only doing very very relevant super spot-on tags to what this video is specifically about and what metadata i have in the title and at the top of the description and that's how i like to run my tag strategy i would say do five tags and if you want to fill it up you can it makes a minimal impact on the performance of your video tags okay here's our last tip i wanted to talk about today and this is a video i released on my channel recently is investing in a uh a good webcam actually there's a webcam that i just picked up the avermedia pw513 that is completely blowing me away it's got dslr like like quality for only 250 us dollars so that's a lot of money to a lot of people i know but for only 250 it has this is the one i'm talking about in this video they don't pay me to say this i bought it with my own money it is the highest quality webcam i've ever seen so the webcam you're looking at me through right there is my logitech brio camera it used to be the best webcam on planet earth it's 200 bucks now there's a webcam that's even better than that and so if you guys are going to invest in a webcam i did an entire video about this i will i will send it over to you guys here in chat let me just send it to you in chat right now you have got to check out this freaking webcam um and if you're looking to upgrade uh from your basic webcam or your built-in camera or something like that this webcam is by far the best webcam i've ever tested and i've got a logitech c920 i've tested all the uh the pro logitech ones and i'm putting it in chat right now the pro logitech ones the brio i've even got a dslr setup and this one absolutely blows me away i wanted to share that with you as a gaming content creator because i don't think you need to overspend currently on a dslr setup if you can't afford it going 800 plus for a dslr setup like the one you're looking at me on right now in this part of the screen you can get almost that level of quality of a basic dslr now from a webcam another piece of advice i really wanted to share with you guys i know people are short on money right now they're kind of tight because of covid and you can get almost that level of quality in a webcam now but there's only one webcam that actually offers that level of quality look don't just take my word for it click the video i just put in chat uh because that particular webcam is phenomenal and obviously how you look on camera matters a lot when it comes to your content uh and if you are looking to invest in webcam i i honestly recommend staying away from the lower end stuff in 2021 because people's standards are really really high now in terms of how you look on camera and gaming content so if you're gonna be on camera i recommend at least doing the level of quality that the pw513 offers in 2021 if you're gonna invest the money this year in a camera setup just wanted to throw that out there to you guys this is it right here as you can see the camera just looks insanely good anyway watch the video i sound like i'm paid or i'm a shill or something for avermedia they didn't pay me a single penny to say that uh i just want to share that information with you because the stakes the production quality stakes in gaming so many so many folks out there will tell you things like uh you know don't worry about production quality in a market where there's 40 million competitors unfortunately you do have to worry about production quality and you do have to have a certain level of quality for people to stick around because they can watch 10 000 other creators that have a much higher level of quality than you in terms of the camera on camera presence in terms of your microphone as well to get them to stick around and so that's another reason why i'm giving away this creator sweepstakes bundle link i'm going to post the link in chat it's free i'm giving away one of these every single quarter this year it's got a it's worth 1 100 it's got the mixer i'm using it's got this pro caster mic that's like a 250 dollar mic the shock mount the stand the mixer is like a 600 mixer it's got two buddy legend i think three month license it's got restream i think they also gave a three month license in the package it is absolutely totally insane you guys if you have not already entered go ahead and enter to win this contest it is a free contest to enter check it out you could win you could significantly up your production quality and be able to use a lot of the tools i'm talking about in this stream if you enter to win there um so there you go um and that's that thank you so much for watching i hope all 21 of those tips were helpful to you and um and i i there's more than 21 i dropped like 900 tips uh uh hold on a second i've got a question here from imuk i'm so confused about searching on topics or uploading videos randomly uh i go back and watch the stream again i i addressed that topic of how to do research on topics uh and when you should be uploading lots of content and also when you should be focusing on one particular type of content go back and watch the replay of this on youtube and address exactly that and precisely what you should do to grow your gaming channel thank you so much for watching i really appreciate all of your support i appreciate you being here live and i'll see you next week in further live streams use this weekend to actually implement some of the advice that i gave you guys today and some of the things i gave you today and i hope to see all of your gaming channels growing to the moon baby let's do it let's go let's do this together adios foreign

Channel: Awall Digital

Views: 7,083

Keywords: YouTube Gaming Channel Tips, starting youtube gaming channel tips, tips and tricks for starting a gaming youtube channel, best tips for youtube gaming channel, gaming youtube channel growth tips

Id: znh_6IfE_hY

Length: 58min 11sec (3491 seconds)

Published: Fri Jan 29 2021