2024 Complete Etsy Print On Demand, Canva & Printify tutorial for beginners | Step by Step process

so in today's video we're going to go over how to conduct product research on Etsy we're going to create a design using canva and then we're going to upload that design into printify hey good people it's your girl Alex here welcome and welcome back to another video I hope you are doing well so if you're aspiring to sell print on demand for 2024 then this is a video that I strongly suggest you watch from beginning to end before we dive into it I also just want to remind you that this is the current way I conduct research designing and then adding it to a product on printify so whenever you find your Rhythm and that rhythm is working for you and yielding results then you go with that flow now let's get started okay so I'm starting off in Etsy I'm probably going to break this up into three parts y'all like in this video so you'll see part one we're in Etsy doing product research um part two designing on canva then part three uploading it into priny so let's go ahead and get started so when I do my product research I think about at least 6 to8 weeks ahead only because if you are new like brand new to this process it takes about 68 weeks um for ysy to show a listing and so I just always like to encourage kind of being like a forward thinker when you're doing your product research now there are some caveats because sometimes you'll find something that you can start selling currently right now that's December 2nd the day I'm filming this video so I'm already thinking into February right or like end of January February and shoot maybe even March so I just wanted to say that before I get started now the great thing about Etsy is that it's really going to tell you what's selling what's going to sell what's going to always sale and I just love that about it so for today's video I'm going to use mugs as my product example and then we're going to figure out what designs we can create by doing this process for the market research so just off the bat I feel like when it comes to doing product research think about something that people can you know buy all year around that's really going to help you too that's a Evergreen opportunity I'm always about making money every day all day all year round and so I always go for products that tend to sell all year round so for this video we're going to use coffee mugs as an example and I'm thinking ahead right so I'm going to go ahead and think about end of January February March okay so I'm going to type in personalize Valentine's Day coffee mug okay so let's pretend I'm a buyer and I want to find personalized Valentine's Day mugs right so I'm like okay let me get some ideas so so um the first row when you type in something is going to be the ads row I typically don't click on those sellers listing because I'm not trying to mess up their data so because I'm more mindful of that and I run ads myself I just be really careful when it comes to clicking on listings that have a ad just because if I know I'm not going to buy it I'm not going to click on it so with that you have think about you know as a seller mentality that's what I'm thinking of however this next row is giving me some good ideas and let me just say this what you see just right off the bat you guys when it comes to the um what we just typed in personalized Valentine's Day coffee mugs I just want to point out that simple text sales okay like the fact that a lot of these mugs that are pulling up is all text based design I hope this really encourages you because I know a lot of times when you first start this process and being a print on demand seller you don't have design skills like I'm not a graphic designer by no means I've literally just taught myself along the way and there's still so much I need to learn so don't feel like you need to come out the gate knowing how to be pcasso at this point because no it's not required okay so with that being said three of these okay four of these designs have text so that lets me know that a text design on a mug is always going to work that's literally how my brain thinks now if you want to be a little bit Advanced or if you are Advanced and you want to add some graphic this design over here where it has like the couple Jane and Mark okay maybe like a really cute message on the back that they can type in themselves this would be a really good idea to sell now because this seller doesn't have a ad on this listing I'm going to go ahead and click into it so we can keep doing our research okay so I move myself here in the middle I want to point something out this right now is in demand if you ever see a product on Etsy that says in five cards or I'll probably insert something here in this part of the video that is another little blurb about a product that's in demand you want to hop on it okay this is a perfect product to hop on number one it's custom seller I'm sorry buyers love to create their own stuff believe it or not so if you give them that opportunity give them that Independence to create something but you're actually producing it oh they eat that up okay so this mug is in five carts it's letting me know that if I put a man and a woman who fits a good description of my friends right who are who are you in relationships this is going to be a very popular item so it's in five cards I can skim their product title to see what keyword are really standing out what matched with what I typed in which I typed in personalized Valentine's Day coffee mug so I see why Valentine's Day and mug are you know pulling up in my results and I see this listing basically now to dive a little deeper what I typically do is underneath the reviews which typically I read these to but doing my product research before the reviews oh I go all the way down Past reviews past what Etsy thinks I want to look for cuz Etsy will kind of suggest other products like similar and like show you what else is being offered but even underneath all of that y'all excuse me at the very bottom this is where you're going to want to pay attention to now this is one of my favorite Parts about Etsy because it pretty much helps you structure your SEO for a product that is in theand like this mug we just saw so if I were to go back and type in custom mug or perhaps just personalized mug without Valentine's Day this product will still pop up okay so there's so many pieces to this that you want to pay attention to but typically at the bottom of a listing that you click into be sure to scroll down to the bottom because all of this is going to be really good keywords for you to consider for your own product also again in tandem start looking at the designs that are that seems to be in demand the most okay so let's go back up here so for this particular design I know that hm I can start being you know thinking about okay so people love like pretty much couple clip art that's how I look at this product this is couple clip art and then they have you know their names because you know that's personalized that's personable to them and it's a coffee mug it's cute so boom this is pretty much how I conduct product research I don't make it complicated and then now I can move on to step two which is designing a similar product that can increase the same type of demand okay so that was the product research part now part two is going to be designing a similar product that can yield the same results but I just wanted to remind you guys remember how I said that it takes about 6 to eight weeks for a listing to show on Etsy and show and be visible you know to your buyers well we're in the month of December and we just saw how this product I'll insert it right here said that is in five cards as we speak which means that people are looking for Valentine's Day stuff right now so this is why I'm saying you got to think forwardly when it comes to doing your product research because nine times out of 10 when Valentine's Day gets here you want your product already available for people to buy right so I'm happy that we saw that because that validates everything that I just said now let's move on to part two okay so now we're in the designing part of this video I love using creative Fabrica there's so many things you guys that you can use this for so I'll leave the link listed for you below if you're interested in becoming a member um they currently have a really good deal going on so for just $4 a month you can add an extra year it's great okay love it highly recommend and so typically what I like to do when I use creative Fabrica I use it for mockups fonts um clip art all that good stuff in SPO because sometimes you might find something on Creative Fabrica um that you might not see on Etsy and you can kind of you know maybe start a trend like there's just so many possibilities so because we are going to be designing a mug for Valentine's Day and we're going to personalize it I I just go with just taking it one thing at a time basically so I'mma type in couple clip art not anything specific just simple couple clip art and then just kind of skim through the results they give you so many different variations and options of couples like watercolor we have vintage we have something that's really like cute looks like maybe like Barbie doll or look like a doll style couple we have the snowmen and women again so many great options you guys and if you keep scrolling it's going to give you just more and more options so this is where I like to start to see like hm what I saw was a traditional man and woman couple and okay that seem to be working well so let me look for something like that so I just take my time really and just go through like my ideas in my head then kind of like go back and forth with Etsy and like see what else will be working so but typically if I see a lot of couple designs nine times out of 10 it's that couple design to me that's selling so love that so now that I have an idea of what I can find on Creative Fabrica I'm going to go ahead and just select this this one over here to the right this watercolor couple looks like they're walking maybe on a date love it so I'm going to go ahead and right click and open open up a link to a new tab only because what I've learned is that if you click on an actual thumbnail it takes you out of your your Rhythm so I just open up another window and that product is here so now I get to see what I'll be getting and so it looks like they offer you a bunch of different types of couples if you just go through the slides here you get PNG files transparent that's great because that means it's going to be compatible with canva and then 300 DPI which means that this is a really high quality graphic okay which is great because typically when you are uploading a design on Printery you want to make sure that your image res resolution is high okay so would recommend that you make sure that when you're creating stuff you increase the resolution which I'll show you here in just a second when I use canva um but pretty much this is what I do I go through to see okay what types of couples can I find that would help me create a similar product right and just go from there so I'll go ahead and download this but before I do that I'm going to also type in um a skinny skinny f that's how I kind of describe it in my head because if you guys remember we can go back to this actually this font is kind of skinny to me so what this tells me is that this font is appealing to buyers in addition to this couple image so no problem again I love Creative Fabrica for this reason because I typed in skinny font and I start to see similar font that is selling on the mug I just showed so once you download these two things now you time to upload these in canva so I also wanted to show you that you can also search for mug mockups too in Creative Fabrica because I mean while you're here you might as well get everything that you need to create a really good professional listing so again love how they offer so many options even like themed options so if you know you want to start out selling like Valentine's Day Christmas mugs things like that they even have like the presentation of the mug for you I mean y'all I love me some creative Fabrica so you can just kind of skim through here see what is eye-catching to you I always just suggest that you know you are a creative right this is where you have to figure out what's the vision for your brand and your shop so I wanted to show you that these are options for you when it comes to actually having a mockup that will emulate your product right because for obvious reasons with print on demand you don't have the real inventory so finding a really good mockup is going to really you know take you a long way okay so now that I have the design downloaded and I have a font I'm going to go to canva now this is my canva account I do have the canva pro account so I'll just scoop myself over here for now I have the canva pro account so um depending on if you're following along if you don't have the pro account there's going to be some features that you don't have access to now if you want to have the pro account I have another link for you down below so that way you can have access to everything canva has to offer so this is my canvas right here to create this mug design and if you're curious I just made this a 14 by 16 as far as my canvas I typically use between 12 by 12 or 14 by 16 just because the mug I'm going to show you guys is going to be a pretty big mug so I just wanted to make sure that the design just takes up pretty much most of that space so on the left hand side I'm going to go to my uploads I kind of just randomly select Ed a few of them so I'm going to go with this first one here okay perfect so this is super cute okay I think this is very much it's giving romcom to me it's giving a romantic comedy and this can look like an exact replica of somebody you may know I mean this image resembles a lot of people in this world the dark colored hair the waves in the hair so I think this would be a really good idea to get started with again you can always experience play around with it but this particular video is to show you a step-by-step process right so feel free to have your own creative freedom and control that's what I will always encourage and support because what I might do you might not be interested in and that's totally okay and it's also really natural so this is what we're doing just for an example now I have the couple I think that's cute now I want to add some text so for this one I'm just going to keep it simple and when I say simple meaning I'm just only going to do this particular design but make it on both sides of the coffee mug now if you wanted to do something different you can kind of you know replicate this mug that we just looked at when it comes to having like their own words but for the sake of today's video I'm just going to create this version and just have that showcased as being on both sides so back in Cana I have the couple now the font that I actually have that's kind of like a skinny font that I was showing you is called Su yeah smant okay I think that looks great and when I tell y'all it is literally so simple it's ridiculously simple how much you can design or how easy you can design um a product to sell and print on demand okay so just to personalize it I'm going to do Katie oh and David I know super traditional but hey we know there's a Katie and David out there for real just going to stretch this out for some reason this is not expanding for me perfect okay so I wanted that expand it I'm doing this in real time y'all so you're seeing this in real time as I'm thinking of it I'm design signing it and just keeping it going so this is Katie and David now if you wanted to to take it up a notch this this is just a suggestion you could put like a year you could put their anniversary date all that good stuff like there's just so many things you can do um honestly another good idea I'm going to search for a blue heart because now it's kind of giving me inspo if I want to just to have it on theme I can put this heart in the middle Hold on Me scoot this over and have the heart kind of act like you know the Amper sand right the an sign so Katie and then I'll duplicate the Katie because I want everything to be the same size you got to make sure that things are symmetrical but thankfully canva is really good about that stuff so now just just to make it a little bit more unique cuz the thing about it when you do your product research it's good to get inspo but don't copy right we're not doing this to copy other people we're doing this to find inspo and to create a similar product that could bring us income in as well so we don't want to copy anything but that's okay if you get inspo to create your own version okay just remember that so Katie and David boom this is the most simple thing okay you can make you guys but again we saw that when it comes to a personal Iz Valentine's Day mug this can this can possibly sell like hands down without a doubt this definitely can sell so this pretty much wraps up the design part so now I'm going to actually group this just because that's just me you just pretty much select everything and group it okay and move myself over here so now I can just move this as one whole piece I'm going to go up to share this is where when I mentioned earlier if you don't have the pro account this feature um to remove the background may be challenging and you may have to use a different alternative but if you do have the pro the pro account then it's going to be super easy to download this as a PNG file and remove the background always always always do that because then it doesn't transfer to your product in printify so I've increased the size which is also another Pro feature you need to increase the size to increase that image quality so that way when it prints on from printify it's a really high pigmented design so increase that image quality a little bit by using this size slid scale okay so I think it starts off at a one I increased it like to 1.75 1.875 whatever this is going to be good for printify so check your boxes increase your size resolution um select the box for a transparent background it will not do that automatically so just make sure that you do that if you have the pro account and then lastly you want to make sure that you're only selecting the actual page that you want to download so it should say page whatever in this case page 41 current page and now we're good to go and the next step is adding this design to our mug in printify okay so now it's time for the last step which is adding this design to a mug on printify we're going to be looking at different types of mugs so you ultimately are going to choose which mug you want to sell based on your budget let's go ahead and finish finish up this process okay so now we're in the last part of the step-by-step process right we've done our product research we've designed it now it's time to add it to the product and then publish it on Etsy but if you are new to this process nine times out of 10 you don't have your printify account synced with your Etsy shop so let's take care of that first okay before I add this design I wanted to take care of some housekeeping items so I'm going to show you how you first will connect your printify account to Etsy okay so what you'll do here when you log in this is what you'll be greeted with Okay good afternoon prin of fire on the Le hand side where it says my new store what you're going to want to do is click on that go down to your add new store option so these are all the sales channels that are offered to connect to a printify account so Etsy being the first option I can click on that what happens is this is also really great if you're you know logged in already in your Etsy Shop you should get this window okay so this is what you'll see when it comes to connecting printify and Etsy and then all you have to do is Grant access and then boom now it says you've connected an Etsy store that is perfect so now that we've taken care of that now let's add that couple design to a mug so that way you know we can see it all the way through through so I'm going to go back or go over to catalog in the left hand side I'm going to go down to home and living I am doing this because I know this but if you don't know like you're just starting from scratch then typically if you select featured product and you it's going to give us a lot of popups here if you select featured product from catalog it'll bring you to this screen so pretty much like their main screen of like what they offer different categories things like that you can easily just search mug too so there's a few ways you can find what you're looking for you can search for it or you can just go down to the categories on the left hand side totally up to you so I typed in mug kept it simple and then what I like to do I always just select the target market of United States of America this means that this is where your product is going to be coming from so being that I'm currently in the United States so I want to make sure that my products are coming from the United States because I'm just mindful of like shipping times and just if something is coming from overseas I know that that's going to possibly take longer to get to my customer so nine times out of 10 if you're selling in the US good rule of th is to make sure that your products are coming from the US okay now that we got through that these are the mugs that they have to offer and you can pretty much just have at it with what you want to offer what you want to sell so I'll just go through this really quick for you and just show you the options of mugs and there's a page two so this is page two Printery always adds new products y'all so please check this periodically because you'll find so many like cool things to sell like it's amazing that this is in even a business at this point to me so we're back on the first page and so now I'm just going to go with the ceramic mug that's 15 oz in my experience I just say this typically bigger mugs sell even though some people might like a smaller mug I found success with the 15 oz mug so I'm going to show you guys what I just personally use okay so I use this product this is the um one of the products I'm currently selling on my own Etsy shop right right now okay so when you click on the product you get the information that's needed to know for this product how much is it going to cost you plus the shipping and this is where when it comes to things that you have to know about being a print on demand seller is that you will have to make sure you have funds available when you get orders because this is what you'll be charged okay so prin IFI charges 566 for this mug and then they also charge $969 to ship it and it gets to the customer let's just say production time it takes about 1 to two days okay that's how I read this you have the wraparound exterior which I'll show you here in a second and then it's 15 oz if you want to go to the provider info it gives you just more information so basically you get to see of where they ship to if you do want to offer it to different countries outside of the US in addition to their production and things that you just may want to know as a seller just good food for thought okay so I click out of that so basically everything else under here is going to be just like those key features that are important these um sorry this information that's underneath the provider information or like your shipping at how much it costs is going to be important to add to your listing so I always say come down here to see how they recommend you keep up with this product how you clean it is it microwave safe because these are all going to be good things to add in your listing description so I would make sure that you pay attention to the section of all products just so it can help you when it comes to describing the product to your buyer okay then it has a size guide then it recommends other products in the drink wear category basically it does that at the bottom okay so now that we've gone through what it looks like when you click on the product let's start designing it I'm going to hit start design and so we're going to get a bunch of popups here boom let's move that I'll move this up here for now okay so basically this is the wraparound exterior that I was mentioning earlier and so I'm going to go ahead head and upload this design let that load wonderful okay close that out okay so this is perfect so initially it's just going to center it but what this shows you for this mug it tells you that when you place the design in the center it will only show in the center here at the bottom in the bottom in Middle basically on the left side it shows you what it shows how it's going to look on the left side and then you can also have it on the right side as well so totally up to you how you want your image to look but what I typically do just to consider a mug both sided I just copy or duplicate this same design and just put it on the right and the left so to do that you're going to come down to this menu here Underneath Your Design that's selected and just hit this two page I icon to duplicate and then I'm just going to drag it and just make make sure it's symmetrical the red line that y'all see that just means it's symmetrical okay so it matches and then yeah boom that's it now just real quick just to show you the quality of this image it's 900 DPI that's amazing that means when you downloaded this in canva and you increase that image size according to PR devis image standards this is a high resolution and green is always good okay so just remember that again these are just little things that you'll pick up along the way but because because I know these things I wanted to point them out to you and so just make sure that when when it comes to your image resolution green is always always always good okay beautiful so that's pretty much it because we already created this design in Cana so now we're just adding this to the product once you have it placed or just you know in the right like alignment on the mockup hit preview and so originally it's going to show us the front but remember we didn't have anything put in the middle which was the front now if I go to this Left sided mockup it's going to show me everything just like how I aligned it that looks great right and then again on the right side it's also going to give me what I just designed it as so if I go back to edit basically the left and the right matches I love it it's perfect no need to do anything else that's it that's all okay let's save this product hide these tips so basically this is what you'll see before you publish it to Etsy okay so here it is again what we saw on the design space just how it's going to look we are not going to worry about these mockups I'm going to make a separate video on mockups so please stay tuned and stay with me right now I just want to show you the process but a separate mockup video is coming okay so for now just to show you this process this is what it's going to take you to just kind of like a final check basically before you publish it to Etsy so underneath the image and your mockup you're going to go to your listing details this is what everything would trans transer to Etsy but you can still modify things on Etsy so don't be too stuck in this in this space because just because you publish it you can change it okay so basically if I make this title one way I can always change it on Etsy at another time and of course optimize my ET same thing for description it's going to give you a default description um I would not recommend you use printify description at all I will always just make sure you remember you're talking to humans okay humanize your description as much as you you can it's going to help you in the long run okay your shipping you can have a shipping profile here if you want or set up a shipping profile in Etsy that will transfer to printer file okay below that your pricing and your variance since this is only one size there's only one variant to choose from which makes it super easy you can also adjust your price because you want to start you know seeing a profit let's just say you want to make this mug uh 19 oh $117 so now your profit margin has increased to 67% which is really good and then it reminds you how much it cost you to make this mug and then how much it's going to cost in shipping so be mindful of all of that as well and then once you like everything that you see on the back end now it's time to publish this design I'm going to do that now once this turns green we're are good to go and now you'll be able to see it on Etsy okay so once your product is pretty much giveing you the green light like it's good it's published now you can check back on Etsy to just go ahead and finalize what this product should look like so let me go ahead and do that when you do connect your shop you'll see like a little shop icon it's going to be your shop manager so click on that I'm going to go over to listings on my um left hand side and now we see the product that we just designed and then added to printify is now on ety so to close this Loop I'm going to go ahead and show what this looks like on the back end really quickly this is where like I said even if you do you know form the title in printify you can always change it here in Etsy so don't worry about that typically what I just focus on honestly is getting the product published because once I go back to Etsy I could just do my own thing um so but yeah this is what it will look like you get 10 photo slides and then one video slot too if you want to utilize all of those it's recommended that you do so just find ways to be creative like I said stay tuned and make sure that you subscribe for that mockup video that's coming out soon it shows you what your thumbnail is going to be just for what the customer or what the buyer is going to see and then you have the description that was pre-made and printify but like I said you can always change this as well so given that this is a personalized product if you do step into this Market of personalized products and services and goods just be sure that you always pay attention that you'll have to make sure you add um like a box for your buyers to you know personalize this mug so even though the thumbnail said Katie and David well the couple can be Sarah and Tom right so just make sure that you're giving your buyers that option so that way you don't have to worry about any confusion all that stuff you already you know you have it set up you can also change your price here on Etsy in casee you change your mind from the Printery back end one thing I will note is that when you change your information on Etsy it will not change on printify it's kind of only a One Direction when it comes to integration so like if you want to make changes just be sure that it's right on the printify side because sometimes it gets a little finicky but most of the times if you do change it it won't transfer back to printify okay so just keep that in mind all of this is going to be filled out for you because you've integrated your printify account to your ety shop so for an example the quantity is going to always say 999 and your skew number don't touch this this is how printify is going to recognize your product when an order comes through so leave all of this the same the only thing that I would suggest changing if you do have to change it it's your price only the quantity and the skew number you do not want to touch that okay we don't have any variations because this product only is offered in one size so we can just skip all of that because we connected printer F Etsy all of this core detail information is going to be filled out for us already so you don't have to worry about that either and then lastly it is recommended to optimize your listing fill out all of your attributes so with this being ceramic I'll just um select ceramic as my material option a primary color I'll just type in w for white if you have a secondary color you can add that in twoo for capacity I know this is 15 fluid ounces so 15 is it dis dishwasher safe I believe it was if it's not of course you put no and then is it microwave safe I know it is it comes with a handle it's not insulated and then it's not it doesn't have a AML so these are all really good things that when a customer types in dishwasher safe personalized Valentine's Day mug your product is more than likely is going to pull up for them okay especially if your SEO is really structured and strategic um so for the sustainability this is more so like if this product was upcycled or made from other types of materials you can you know note that here this is also where I want to say focus on the occasion of this product so it could be like an anniversary right this also is going to be for Valentine's Day as far as the holiday so fill out everything under the sun you guys because you don't want to leave anything pretty much empty because Etsy is going to use all of this and that's how they optimize your listing now for graphic this is where you'll have to play around because depending on what you design of course all of this is going to vary so for the sake of this example I'm trying to see if I notice anything that to stand out I'll do animated cartoon even though they might not be related to the design I just want to fill that out just to have something there but you guys know what I mean mean like when it's something that best describe your graphic then you go ahead and Mark it under your graphics attribute lastly the tags recommend you use all 13 tags my friend because this is going to really bump up your listing when it comes to being pulled in search so you want to make sure that you pretty much enter and use all 13 tags under materials if you want to add like other materials that may maybe weren't listed in the beginning you're welcome to do that and then this is where your shipping profiles will be created and pretty much everything that's going to finish off this listing okay so this wraps up pretty much everything on ets's back in y'all like and this process is rinse and repeat you do the same thing every single time when it comes to product research designing it you know adding it to a product on printify and then publishing it to Etsy this is it and this concludes you know the step-by-step process of being a print on demand seller so now that you've seen everything you can get started with becoming a new seller in 2024 okay so like I was saying this process is pretty much rinse and repeat once you find your own Rhythm you just keep going with that flow now this is functionally how you set all of this up in a step-by-step process but just remember there's going to be some nitty gritties that you want to pay attention to as well like your listing description and other fine-tune details that's going to help you increase so much as being a print on Dem band seller so if this video has helped you please let me know down in the comments below as always thank you guys so much for watching subscribe if you are liking the vibe and I'm going catch you in my next video bye y'all

Channel: DefinedBy Alex

Views: 48,752

Keywords: etsy print on demand, print on demand, print on demand for beginners, full print on demand printify and etsy listing tutorial, step by step printify, step by step printify to etsy, how to start a print on demand business, 2024 print on demand, 2024 Etsy seller tips, Show and Tell Printify, Canva tutorial for beginners, how to start a pod business, Sell on etsy without Inventory, how to make a successful Etsy shop, How does Print on Demand work with Etsy

Id: sqIxqqVj6JI

Length: 36min 34sec (2194 seconds)

Published: Tue Dec 05 2023