1970 Imperial vs Lincoln Dealer Promo Film

this is jeffrey jeffrey is 42 and he's unhappy for like many who owned the continentals of 1964 65 66 etc the new generation of continentals for 1970 just doesn't have it for jeffrey which means jeffrey's looking for a new car and so are lots of other folks who like the original continentals jeffrey's interested in only one other car imperial let's see what he's found out about imperial that imperial has a look of power luxury and distinction don't know why i didn't look into it years ago the new continental is still a sedan not a pillarless four-door hard top like imperial the overall effect here is imperial's massive distinction a feeling a look that to me continental doesn't have any more the massive imperial grill with loop bumper giving a circle of protection continental's nose sticks out it's sure to get smashed at the club parking lot anyone can open a continental hood from here and goodbye battery my insurance would cover it sure but how do i get home in the meantime imperial's hood release is inside the car where it belongs something else fender mounted turn signal indicators you can see the road and the indicators at the same time on continental you have to drop your eyes to the instrument panel to check the indicators imperial's radio antenna is practically invisible hidden in the windshield continental sticks to the old way out in the open where it's easily damaged or stolen this vinyl top in six colors is standard on lebaron 152 20 extra cost on continental now there's an extra you don't expect look at continental's old fender fill gas tank i've had enough of the overflow down the fender and dragging the hose across the deck when i get on the wrong side of the pump this can't happen with imperial center fill fuel tank here's a curiosity if you measure the imperial front door opening you'll find it three inches wider than continental the continental looks inviting enough but let's try using people instead of the tape measure it's a lot easier to get out of the new continental now that they finally hung the rear doors to the center post but you see the contrast see how my friends have less difficulty getting out of the imperial with its larger door openings here's another imperial convenience for passengers two position door checks on each door continental's rear doors are only checked in the wide open position meaning if the rear door isn't fully open you have to hold it otherwise it'll shut of its own weight and your mouse trapped makes it very awkward getting out of the rear seat when there's a car parked next to you on the inside look at the finish and trim of the imperial door with assist handle easy to grip paddle door release and the private storage compartment for the driver continental just doesn't have it let me remind you that imperial has four of these compartments one in each door for sunglasses cigarettes road maps traveling chess set you name it continental isn't planned with as much passenger convenience in mind here's the beginning of imperial's roominess story five inches greater width between the windshield posts it means more space and comfort for imperial passengers imperial has more hip room front and rear more shoulder room front and rear and more headroom in the rear if imperial passengers look more comfortable more relaxed than continental passengers it's because they are for real hotel luxury built-in pillows in lebaron four-door hardtop give rear-seat passengers the opportunity to nap in comfort you don't see the new continental with this kind of luxury up front imperial has many advantages and benefits for the driver and front seat passengers consider imperial has three-speed windshield wipers continental only two-speed imperial has warning buzzer on steering column ignition lock not continental imperial instruments and controls are flood lighted only continental instruments are lighted and the old-fashioned backlighting at that imperial gives the driver sentry signal standard it's like a watchdog that watches the gauges and instruments continental doesn't offer this even as an extra notice the neat imperial seat belt retractors they're small and out of the way in continental it's another story here's what can happen continental seat belt retractors stick up high enough to be a danger a passenger could actually sit on it or get her coat caught on it a bad scene both imperial and continental offer tilt wheels but what a difference the imperial wheel has two more positions plus nearly three inches in and out adjustment continental's wheel has only five positions and no telescopic action in other words imperial's tilt-a-scope wheel is one of the greatest relaxers there is on a long drive you can move the wheel into just about any position imaginable but not continental another front seat feature glove boxes imperial puts this where it's handy for the driver as well as the passenger now look at continental when you open it bam right on the kneecaps of your favorite passenger is that any way to treat a lady give continental credit though their glove box is narrower and lower than imperials it is deep which is okay unless your sunglasses are on the bottom when you want them and continental has no other storage remember like imperials four individual door compartments there's a convenient hand assist right on the imperial instrument panel makes it easy for the front seat passenger to get in and out this is one more feature that you just can't get on continental air conditioning is another major imperial advantage it's offered with either manual or automatic temperature control so is the continental system but dual units for both front and rear compartment cooling are another imperial option giving rear seat passengers front seat comfort not on continental though imperial offers a separate rear seat heater and rear window defroster it warms up the whole car 20 percent faster and keeps the rear window clear continental's rear window de-icer has no blower and there is no rear seat heater option available one new continental feature is through ventilation what annoys me about it is this when you turn it on it automatically turns on a blower and you get more noise from the outside imperial offers ventless side glass on two doors convenient vent wings on four doors the buyer has a choice and fresh air comes into the imperial without a blower behind the wheel that's where imperial comes into its own here's where i learned continental is no longer my kind of car this is something i should have done years ago first there's superb visibility something you more or less take for granted until you find you can't get into the garage or back into a parking lot if you wear glasses especially bifocals continental's heater and air conditioning controls on the bottom of the instrument panel are almost impossible to read on the road any road imperial rides and corners level and smooth that's the result of imperial's torsion bar front suspension with big leaf rear springs and there's no nose diving on stops or rear-end squat on acceleration on the road the 1970 continental is a real disappointment to those of us with older models the new all-coil spring suspension is super soft on smooth roads but on the side streets and anything rougher than a thruway continental may give an annoying bouncy ride the more miles you drive the more you want imperial with its stable controlled ride and superb handling demonstrations of imperial's maneuvering advantage first remember that the wheelbase is the same and that imperial is almost five inches longer in turning diameter imperial although bigger turns in a smaller circle than continental these dimensions have meaning when you're trying to snake into the garage or a parking lot the imperial is plainly more maneuverable than the continental in braking both cars have front disc brakes standard in total swept area of braking surface however imperial has 427.8 square inches continental 390.6 square inches that's more brake surface for imperial for less fade longer brake life and less brake maintenance then add imperials all welded unibody construction for lifetime security and silence continentals used to be built that way but now they've reverted to body frame a real gripe is the continental warranty i can understand ford cutting back to a 12-month warranty on the little cars like the maverick but the same warranty on a continental with a fifteen dollar extra charge for the 550 powertrain coverage doesn't show much faith in the car imperial is covered by the famous 550 powertrain warranty that the corporation introduced years ago no extra cost for full protection with imperial when you're sold on imperial and disappointed in the new continental there's only one way to go i'll call that imperial dealer and put my money where my mouth is yes that's right now let me ask you if i order three imperials do i qualify as a fleet buyer

Channel: MyMopar. com

Views: 74,290

Rating: 4.8775182 out of 5

Keywords: 1970 Imperial, MyMopar, Chrysler, Super Bee, Plymouth, MyMopar.com, Cuda, Scat Pack, Dodge, Mopar, Desoto, Superbird, Challenger, Lincoln

Id: CIews8JQgtQ

Length: 10min 55sec (655 seconds)

Published: Sun May 10 2020