10 Lead Magnets Perfect For Your Niche

do you want to know the best way to start generating leads and finding an audience that are interested in working with you and buying your products and services well the first step is a lead magnet so that you could build an email list in this video i'm going to show you the types of lead magnets that you can leverage in your business from the very simple to the more complex so that you can start building an audience of ready customers and leads [Music] hey there freedom fighters mike killen here from sell your service starting an online service business or being a freelancer is hard work and the first thing you're going to want to start to look for is of course new leads for your business but the only way to do business is to provide value and one of the ways that we can do that is by giving value up front by use of a lead magnet [Music] essentially what we're doing is we're giving something away for free that not only shows the customer that you know what you're talking about but also demonstrates their interest and qualifies them as a potential prospect you've probably seen them before like ebooks pdf reports but the key is that it has to be something useful there are loads of different types of lead magnets i'm going to share with you some of mine i'm going to talk about the pros and cons and how to start using them quickly and effectively in your business and would you believe me if i told you that i've got over 10 000 leads from one lead magnet and a very very boring landing page i'll get into that a little bit later in the meantime let's get on with the video [Music] well the most obvious reason is that you can start generating an email list of leads who you can market your services to later it's also one of the starting points for all business interactions and it's a really good way to start working with customers in the first place and finally one of the reasons i love lead magnets is that you can literally measure which ones are popular and which ones aren't and start to tailor your paid services based around the messaging that you give in your lead magnet [Music] i'll let you into a little secret the lead magnet doesn't matter as much as the messaging that you put around it everyone likes to talk about whether it's an e-book or whether it should be a course loads of people like to give away tons and tons of value and tons of information but the secret is actually if you give away something that you're already using with your customers and you make sure that you follow up with them that's more useful my advice would be don't overthink any of these i'm just going to show you what i've done i'll tell you what's worked and what hasn't worked i'll tell you whether the effort to input was worth it in my opinion and i'll share with you how you can get going quickly [Music] one it solves a problem two it's actionable extremely quickly and three it's really specific to the audience and the problem that you're solving so what do i mean by that well a lot of times businesses will create lead magnets that go into way too much depth and they'll basically create a lead magnet that says like how to run an entire profitable business and they think that by giving away everything and by being really broad that that's really useful when in fact the more specific and tight the operating parameters are for the lead magnet the better it is likely to perform for example would you rather download a lead magnet that says something like how to get abs within six weeks ready for your summer break without having to change any of your diet or would you rather have something that says how to have a great body specificity is what works with lead magnets and that's what i mean when i say the lead magnet itself doesn't matter so much as the messaging around it [Music] so my philosophy around lead magnets are first of all quick wins i want to be able to make sure that someone who downloads a lead magnet from me is able to get results within 15 minutes maybe even 15 seconds it used to be back in the day that we would give away ebooks with 30 to 40 pages and while those can be useful the reality is that 90 to 95 percent of people who download a lead magnet won't even ever look at it this is also why i like to use lead magnets that i'm already using with my current customers so if you have a worksheet or a process that you're using with your current customers that's usually the best thing to actually give away to your leads you don't have to tell them how to use it or give them full coaching around it if you give away a worksheet it's okay for you to charge for implementation [Music] lead magnets are a bit like acorns when you plant an acorn it might take years to even grow into anything resembling a tree but eventually it grows into something much much stronger that's the relationship that you're trying to build with the customer by planting the tiny acorn at the start which is really easy to do rather than trying to plant an entire tree in their business and the final thing i want to say before we get into this is make sure you don't overthink this you're better off offering a pretty basic and even dull lead magnet but with really good messaging and changing it later rather than spending all your time and energy creating the perfect lead magnet lead magnets are a way of testing an offer and seeing whether they work and whether the messaging connects with people what's the point in spending weeks creating an amazing free mini 10 day course only to find out that no one's interested in it instead if you make sure you focus your efforts around the messaging and making sure that your problem solving and audience are really specific and tight that's more likely to gain results having said that i do want to share with you the lead magnets that we've used sell your service as well as which ones have worked which ones haven't works and which ones i would use again and i'll also take you through the one that's done over 10 000 leads for us and looks garbage one of the easiest lead magnets you can create is an avatar worksheet now if you're working with businesses who have customers this is basically something that they can fill in so if we go into my google docs first of all you'll see how basic our lead magnets are they are literally google docs that we've created and you'll even see at the top here this is from a coaching call that i did number 35 we're currently on number like 250 or something and this one still does really well all i've done is list out different aspects of a customer avatar and i give this away to my customers i say if you want to find more customers you need a customer avatar what i like so much about this particular lead magnet is a it takes minutes to set up you can even rip this one off if you want and it's a really easy way to get people to fill in information about their customers this is one of those worksheets that people think i'm going to start making progress on this really quickly the only downside with this particular lead magnet is that everyone offers some kind of avatar worksheet and the reality is customers don't really want to do this much work this is very easy to set up it's relatively simple to pitch but it's probably not the most valuable or useful lead magnet you could create for your market [Music] the second type of lead magnet you can create is a resource list now resource lists take minutes to set up that's why they're so powerful and what i'm going to show you here we actually ended up turning it into a blog post there's 101 different ways that you could use this for example we've just got six killer plugins for growing your email list you can see this was published back in 2016 and this still generates traffic now the funny thing is i don't even agree with some of these resources anymore but it does still generate leads what we used to do is just put this in a google doc basically have the exact same write-up and we would have a link through to that particular resource here's a little pro tip as well if you set yourself up with an affiliate account for each one of these resources you can start generating yourself some revenue on the side every time someone downloads a lead magnet people love lists it makes their life easier and there's loads of ways you can cut it up if you're an agency and you work with coaches for example you could say these are the top 10 books on marketing your coaching business or these are the top 10 podcasts that you should be listening to resource lists take seconds to set up and they're really really good to give away the only downside with them is they don't really show much intention they'll show that someone might be a particular audience or they might have a particular problem but it's not solving a specific problem that they have in mind [Music] resource number three is a checklist checklists in my opinion are a vastly underutilized lead magnet the reason i love them is that you probably already have checklists in your business that you use with your current customers for example on this one again you can see it's just a simple google doc this is part of a course that we had on building sales funnels with beaver builder and this is a squeeze page checklist so i have a checklist here and then underneath i have a little explanation about each bullet point now the reality is you don't even need to have that you could just have the checklist like this another way that we use checklists is we give them to people who join our program seven-figure freedom but we also have that checklist as an audit before someone buys so we ask them do you have your five million dollar drill segments in place are you able to take four weeks off a year without having to like check anything out do your team solve problems without you etc etc every time someone says no i can't do that no i can't do that no i can't do that that gives us more incentive to sell to them so a checklist not only helps the customer identify what's missing but it also helps you identify what's missing in their business the fourth kind of lead magnet is a quick start guide now again i like to try and give my leads something within 15 seconds to 15 minutes i want a really quick result for them to implement one of the biggest challenges that funnel agencies have and i'm sure you'll agree with this is choosing a niche so we created a 200 niche list and report this is a quick start guide to basically getting a niche up and running without having to think about it too much for example if you're a marketing agency and you want to create a quick start for your customers it could be something as simple as how to send your first set of emails or how to start capturing email addresses with a squeeze page quick start guides need to be just that though the only danger with a quick start guide is they tend to get bogged down and people tend to do everything now there's nothing wrong with giving away the farm but what i would implore you to do is give away only the things that are going to get them a result within 15 seconds to 15 minutes i know that might sound insane but remember you're going to offer implementation and help later on in the process [Music] lead magnet number five is my favorite type of lead magnet it's called a cheat sheet now the reason i like cheat sheets is because that's how i passed the majority of my exams back when i was at school but it's also a really easy way to demonstrate that you know what you're talking about so much that you can break down quite complex and confusing ideas into really simple practices and just have someone go through it a cheat sheet is just that it's a cheat it's literally an unfair advantage within the marketplace for example we've got a funnel builders tool pricing cheat sheet here on the left hand side i list out everything that someone needs within a marketing funnel in order to sell it and then along the top i say to them well here's what it's called here's what you're going to need to charge here's what's going to cost you and what's the benefit to the customer you can see that it's literally only one page it's a table there's tons of ways of creating cheat sheets what you want to look for are the really quick wins or low hanging fruit within your marketplace that you're able to guide people on really quickly again this is also something we actually give to our new customers so anyone who joins seven figure freedom we have a cheat sheet that allows them to generate 10 to 25 to 50 000 worth of income within minutes of joining the program it's 100 true we've seen it happen time and time again it's kind of like a magic trick where we show them here's some low hanging fruit that you could go after the only problem with cheat sheets is that they require quite a lot of iteration and ideas in order to bring to fruition again that's why you want to be using something that you're already currently using with your current customers [Music] lead magnet idea number six is templates now these are probably the easiest ones to build because you probably have templates already in this particular example i have an ultimate blog post template but we have templates for squeeze pages we have templates for sales pages you saw earlier that we have a squeeze page template and checklist all i'll do with the template is list out the order or the structure of things now this is a really easy thing to put into a pdf maybe creating canvas and show things where they're going to go a template is essentially something that someone can hold up fill in the blanks and they'll get results everything from social media posts to youtube thumbnails to youtube scripts users templates and they're extremely extremely popular don't be surprised if something like a template ends up becoming your best lead magnet if you're an agency owner or a service provider you obviously want to build an audience of people who are eager to buy what you're selling but how do you go about attracting the right kinds of customers to your business and that's exactly what we do here at sell your service we help marketing agency owners increase revenues close high ticket clients and if you're a freelancer just starting out we can help with that as well by subscribing to the sell your service channel here you're going to get access to years of experience not just from me but from other funnel builders and agency owners as well we will guide you through every step of the process from identifying your perfect customers to creating killer products all the way through to selling and closing so if you're ready to start attracting the right type of customers to your business make sure you hit subscribe today anyway let's get back to the video so this next group of lead magnets are based around training training can be extremely valuable as a lead magnet and it's a really good way to get people onto your side however don't get bogged down in creating tons and tons and tons of free training rather than actually trying to sell and close people who are currently already interested in working with you the key to creating awesome training lead magnets is again to repurpose the stuff that you're already using with your current clients if one of your customers has a question about email marketing or social media jump on a call with them hit record and use that as a lead magnet later on [Music] so lead magnet idea number seven is a video faq which stands for frequently asked questions an faq video is really powerful because you can basically answer people's top and most burning questions for example if you're an agency you could say i'm going to answer every single question you ever had about generating sales from your email list now there's a ton of ways to market this but basically sitting down and thinking of 10 to 20 frequently asked questions answering them recording the video and then throwing it over to a landing page creates a very fast and effective lead magnet but remember my point from before it's not the lead magnet that matters contrary to belief everyone thinks it's the lead magnet and the quality of the lead magnet that matters it's not it's your messaging and specificity around offering that lead magnet that actually matters one of my favorite ways to offer lead magnets is to my facebook following or to my facebook group and i'll say something like i've just answered every single question you ever had about charging 25 000 for a marketing funnel as you can see here this video is how to guarantee 25 000 roi and if someone says oh i'd be interested in watching that training or video about generating 25 000 clients i'll send them this link i'll ask for their email address later on in fact i'm going to show you how i've compiled all of this into the next lead magnet but this is a super easy way to start showing people that you know what you're talking about [Music] lead magnet idea number eight is the mini course now i want you to very carefully consider whether you should do a mini course because i'll be honest this is the highest effort ratio and it's actually one of the least powerful lead magnets we've ever done the reason that mini courses seem to work great is because you think oh my god i'm giving so much value away imagine how powerful people will think this program is if you think that regular lead magnets when 95 of them aren't even opened a mini course has even fewer people go through it the cold hard reality is that hardly anyone is going to do anything with the lead magnet content that you provide them this is a really unknown hidden industry secret and i wish more people will talk about it frankly that the more effort you put into your lead magnet by definition your return on investment is going to go down if you have the resources to be able to put a mini course together then by all means go for it but do not under any circumstances create a brand new mini course from scratch as a lead magnet and i'm going to prove that to you later on this here is a full course a three or four part course i can't remember on how to sell 25 000 marketing funnels now what i ended up doing is i put the faq video i think as number two and video number one just shows people how to do things what's also interesting is you actually get video number one for free and it's only by signing up do you get access to videos two three and four like i said it's very sophisticated and it looks cool and clever but the reality is the amount of effort that i put into this the amount of revenue and leads we generated from it the ratio is just off many courses work really well when they work really well but the reality is most of them don't do well if someone gets through the end of your mini course that usually means they're extremely eager to buy and they have a really high intent to buy however that will be a very small percentage of people who even sign up to it so my advice would be create a mini course at some point in the future using materials you've already got with your current customers and use it as a qualification process rather than a massive lead generator [Music] lead magnet idea number nine is live training now i go live in my facebook group every single thursday and the reason i like doing that is because i can take all of the stuff i've learned from that week and put it into a video now there's a few ways that you can go about doing this for example i'll show you on the next lead magnet how you can do things like the live webinar where people join zoom and that kind of stuff but going live in a facebook group works really really well for a few reasons now most people are going to suggest that you do a webinar to your audience and yes that can work however by going live in a facebook group you can actually generate leads at several points in the process first of all you can say to your audience or wider email list hey i'm going live in my facebook group why don't you jump in and join and when they join make sure that they give you their email address then on the call itself you can also say hey i'm giving away this worksheet or if you'd like to jump on a 10 minute call head over to the link below and you can go ahead and you know generate leads that way and the third and final thing is once you have gone live you can use the replay as another lead magnet later on what i really like to do is take the training that i've done on the thursday and then send it to my email list on the sunday saying hey why don't you join this live training it's the recording that we've got it talks about how to sell 25 000 marketing funnels and it took me no more time [Music] and this brings me on to number 10 the recorded webinar so webinars have made me tens of thousands of leads and hundreds of thousands of dollars everyone says the recorded webinar is dead personally i think that's and i think it's really easy to say that this page in particular you can see how basic and boring and dull it is has done literally thousands of leads and hundreds of sales revolt resulting in hundreds of thousands of dollars of revenue the trick however is this is a recording of a coaching call i did with my customers if you're an agency and you've got three or four customers my advice would be get them on a call solve a really specific problem make sure they walk away with some actionable results record it and use that as the webinar there are ways to use webinars to sell products later on and stuff but the reality is the lead magnet doesn't matter it's the messaging that you put beforehand and the follow-up that you have afterwards you could also take one of your live training calls throw that on a landing page and use that as a lead magnet later on for your other audience overall webinars aren't going anywhere i really like them the only problem is that you have to create a lot around them my advice would be to take a current cheat sheet or some kind of worksheet that you've got with your customers and just ask them would you like access to this one of my favorite things to say is i've just released this brand new email marketing template that's generated us hundreds of sales and hundreds of thousands of dollars worth of revenue who wants a copy and if people respond to me or say yes i'd like access to that then we'll have a conversation capture their email address and i'll send it to them later on we have opt-in pages we have squeeze pages we have ways to capture this on automation but don't over complicate it the problem people have is they take ages setting up the systems but they never do any marketing with it so now that you've got the philosophy the categories the different types of lead magnets and my personal input on which ones you should go after and which ones have worked for us i'd love to know in the comments down below which ones you've already got already or which ones you're going to create this also means you can start to attract the right types of leads you can start to qualify them and you can build an email list in order to market to later lead magnets are one of the first things you need to create in order to start generating leads and building an audience now of course you'll want to convert those leads into paying customers and that's why you should go back and watch my previous video on the difference between marketing and sales this is so you can understand the real world differences and the tension between what marketing activities are what sales activities are and making sure you're putting the right amount of efforts into both in the meantime thank you so much for watching i'll see you on another video thanks for hanging out have courage to commit and take action

Channel: Sell Your Service

Views: 8,687

Keywords: Mike Killen, Sell Your Service, Sales Funnel, Digital Marketing, Digital Marketing Agency, GoHighLevel, SMMA, Freelancing, How To Make A Website, How To Build A Sales Funnel, Email Marketing, Lead Generation, Lead Magnet, Lead Magnet Tutorial, Mike Killen Sell Your Service, mike killen, build an email list from scratch, lead magnet ideas, lead magnet funnel, lead magnet example, lead magnet category, how to grow your email list, High-Ticket Sales, get more leads

Id: wLoXmFuwJW4

Length: 22min 32sec (1352 seconds)

Published: Tue Sep 06 2022