I recently made a video all about why filmmakers are leaving
Adobe Premiere Pro for DaVinci Resolve, and that video ruffled some feathers
at Adobe and not a day later. I had multiple emails in my inbox
from multiple employees at the company, which ultimately resulted in Adobe
inviting me, as well as some other video editors
out to their headquarters in San Francisco to talk to them about Premiere Pro
and how they can improve. So if you've been wondering about whether
Adobe is actually listening to creators and whether they are working on
making changes to be competitive with DaVinci Resolve
and Final cut, et cetera. This video should hopefully help
answer those questions. And incidentally, if you haven't seen
the previous video that I made and you're wondering
what the heck I'm talking about, I ended up in the corner
and down in the video description. Starting off in as I said earlier,
it was not just me that Adobe flew out. They brought in video editors
from around the world. Josh Olufemi,
who I love, Cas Akello new Javier Mercedes, a fellow Texan and someone
that I've not had the chance to meet yet. But I was so excited to meet. Hey, my name is just an odd show himself. Yes, Justin O.D. Show. Once we got to Adobe's headquarters
and got settled, Adobe explained to me why they wanted to bring me and these
other video editors out to San Francisco. In short, they wanted to reaffirm their
commitment to the pro video community and show that they are listening
and they want to get feedback to improve Premiere Pro
and make it more competitive. If I was to sum up
this event in San Francisco, it was essentially an open forum
where we were able to air our grievances about Premiere Pro
directly to Adobe. It was like Festivus. More seriously,
if I do compare this moment to something, I would compare to
what Apple had to do some years ago when they hadn't released a new Mac Pro
in many years. They had to have an event and reaffirm
their commitment to the pro community and say that they would be releasing a new Mac Pro
with Expandability for professionals. I see this event as the start of Adobe
reaffirming their commitment to video editors anyways, that
just because Adobe paid to fly me out to San Fran doesn't
mean that I want you to think that I went easy on them
because I definitely did not. Just like in my video that I made about
why filmmakers are leaving Premiere Pro, I didn't want to sugarcoat anything
with Adobe whenever I was talking to them face to face. I wanted them to know
exactly what filmmakers are going through and the issues that they are experiencing
in the hopes that they will make changes to their software
and improve it in the future. So for that entire day, essentially
to any Adobe employee that I spoke to, which I spoke to a lot of them,
I took the opportunity to reiterate the four points that I made in my video
about why filmmakers are leaving Premiere Pro filmmakers one premiere to crash dramatically less
and be more stable overall. They want the program
to be significantly faster, both on the timeline and wind rendering,
so it is competitive with DaVinci Resolve and Final Cut,
and they don't want Adobe to be changing features like the import
and export panels for no reason. Now I know I said four reasons
and I only talked about three, but my fourth point in my video was price
and how final cut is only $300 and DaVinci Resolve is essentially free
or at most $300 as well. While Premiere is a monthly subscription,
that is significantly more expensive. But considering how many
billions of dollars Adobe made last year with their Creative Cloud subscription,
I don't really see them competing with Da Vinci and Final
cut on price any time soon. I can dream, of course,
but I don't really see it happening. That said, I did tell Adobe
that what I would really like to see is their software be as good as the price
that they are charging for it. Meaning going back to those first points
that I made in my previous video, I want to see them work to make
Premiere Pro be world class when it comes to stability
and editing speed. I'm betting that if Premiere Pro
is more stable and faster overall, there would be way less editors that are
considering leaving for other software. Now, all this said,
I want you to notice that in this video, all that I've told you up to this point
is essentially my complaints and feedback to Adobe, because that's largely
what this event was. Me and other video editors
giving Adobe feedback while they listened. But after our feedback, Adobe did respond
as well and here's what they had to say. My complaints
as well as yours have not been ignored. Adobe is aware of these complaints,
especially in the areas of stability and speed, and they've told me they want to fix them
and they are working to fix them. I had the opportunity
to speak to the head of software engineering for Premiere Pro
and tell him point blank that they were third place behind resolve and Final Cut
Instable party and speed. And then ask him
what his team is going to do about it. He told me that they're completely
aware of this and they are working hard to make improvements
specifically to stability and speed. As for
when Adobe will act on these changes and make these improvements to make
their software more stable and speedier. I don't know, but I'm hoping we see
updates relatively quickly because as I said in my previous video,
more and more editors are leaving for other video
editing software. Actions are always going to speak
louder than words, and I really want to see Adobe
take action on these issues. But for me,
I will say that I was reassured by the fact
that they were actually willing to bring me someone that made a video
that did not talk about them in the best light out to speak to them
and hear my feedback. Me going out and speaking to Adobe about
these issues was just the start. And now here's what I want you to do. At this point I have Adobe's ear. They are listening to the feedback
that I give them about Premiere Pro so if you have feedback
that you want me to pass on to Adobe, leave me a comment down below. I read all of them
and I am more than happy to pass along your feedback to their team
in the hopes that they will put all of this feedback into action
and make improvements to Premiere Pro. Thanks so much for watching. Please subscribe if you want to
stay updated on everything that Adobe or Blackmagic or Apple
are doing in their video editing software. And I'll see you
in my next video real soon.
