Hey! This is Zack Fox and I’m gonna see which
one of these new rap hits is gonna get my cosign. Growing up, I listened to a lot of rap music. I was never really stuck to one region. I had all these different phases and all this
different stuff I would go to. Ghostface Killah was my favorite rapper growing
up. My college years, Future became my favorite
rapper. Nobody should be coming for my opinion at
all. I just woke up. I be forgetting to clean my fingernails and
stuff, so coming to watch my cosign on rap music...what are you even here for? Tisa is just pure happiness in a person. Like, if Tisa's sad, he needs to tell someone
because you can't read it. You can't tell that he's gone through anything. I used to watch a lot of dance videos and
it's so funny because this is literally what they do. They just go find a parking lot somewhere
like at Home Depot or TJ Maxx or wherever and they just make cinema. They do put me in the mind of like, old Atlanta
snap era when dudes would just form a line and they would just have on tall tees and
size 40 jeans on a size 30 waist and crank that, insert superhero, insert action, insert
president name. They remind me of that energy. You know why I like the mop? Because it feels like a community is doing
it. Whereas the shoot dance, I don't know if you've
ever been in a crowded party and a dude is like, "Hold on, guys, I'm going to do the
shoot dance," and kicks a bitch in the knee? And now we got to take Melissa to the hospital
because you wanted to show out. Never seen this. This is cool! First off, the video is super dope. And she can really rap. Yo, Awkwafina, get the fuck out of here! Yo, get the fuck out of here, Awkwafina! Yo, “The Farewell”? The fucking crazy, no, get the fuck out of
here! I'm not saying there's only room for one Asian
female rapper. I'm not saying that at all, but you know who
has my vote. I really do have an appreciation for the new
wave of Asian-American artists. I fuck with Yaeji a lot. The whole 88rising movement, I feel like they've
really captivated and really got the community together on one. Dumbfoundead, since back in the day I was
listening to him and I was like, okay, this dude's dope. So, she seems like she's a very next logical
step. Hold on. I know every word to this already, so you
can't even… Wow. This dude has it all. Dance moves, amazing
lyrics, versatility, looks like an adult baby. That's everything that I want in a rapper. He fully encapsulates what Memphis is about. Crunk, as much as Atlanta can take credit
for it, really did start in Memphis way back in the early '90s was the crunk tapes, cassette
tapes. He's taking everything that's very homegrown
in the local level of Memphis and he's not getting to a point where it's too Hollywood
and too cinematic, where that's where Atlanta is right now. I've been noticing the move of the center
of rap moving from Atlanta up to Memphis, but now it's really coming to the forefront. I'm not going to lie to you at all. I fucking hate this. I could just skip this one entirely. Are they like 3D printing these bitches now? Like what is this shit? Hold on, I'll listen, I'll listen. I'll listen. I like imagining that these are just two missing
Jenners and they're like, "What are we going to do? I know what we'll do. We'll be black. That's how we'll get back at them." I do like certain parts of the video, though. Certain parts of it look real dreamy and cool
like a Cocteau Twins video but, goddamn, I need in Comic Sans over my head in the video,
I need y'all to do it in post, "This ain't it." Then I'll wipe it away like that. I've been on the Baby Keem wave for a minute
now. I think the thing that's most interesting
about him early on, he's paying such close attention to his videos, man. I don't care what happens in the next like
half-year or two or whatever, he's going to be more important than a lot of people who've
been around because he sits down and he goes, "No, let's make a really, really good video." Like, every frame in this is beautiful. It’s super fresh, but it's not so of the
times that it's like, “Eh, I've heard this before.” I'm like, “Oh, okay, this is something special
here.” He hasn't created something that's too insulated
into one age group. I'm sure mostly teenagers know about Baby
Keem's music, but Drake knows about Baby Keem's music. Baby Keem has connection to Kendrick, correct? He's a cousin or something like that? We can't confirm or deny. For a freshman tape to have a video like this
connected to it, "Nigga, who your daddy is?" Oh, yes! Don't talk to me for a minute and 35 seconds. You know what this reminds me of? Being a kid, first time your mom ever gave
you an ice cream cone and you held that ice cream cone and you licked it and you looked
up at the sky and everything was okay. It's like, beyond pure. If you asked me 10 years ago “how do you
think rap will sound in 2020?” I would say something like this and the fact
that it's actually here is very impressive. We can't really talk about people debasing
or manipulating the art form of rap without talking about Lil B. Lil B broke rap, completely
shattered it, to where people can go in and rearrange the parts and then you have someone
like Young Thug who comes in post Lil B. We can't have Thug without Lil B. Thug comes
in and his voice is the instrument. I would say maybe the next step after him
is like a Carti. If Carti is the baby voice, this is the "moment
of conception" voice. This is when the sperm cell touches the fucking
egg. 645AR sounds like the spark of life. These are all artists that are a little bit
left of center, which is really cool. TisaKorean, I'm a huge fan. I love the video, love the dance. Audrey is better than Awkwafina. She has really, really good flows. I think she's a strong contender. Duke Deuce, one of the best most exciting
things to come out of the South in recent years for me. When I hear his songs, I immediately want
to kick somebody in the ass. Loredana, just stop. Baby Keem, a true 360 degree artist in the
truest sense. He's short, which is a plus. Everybody likes something that's compact in
the digital age. 645AR, a crazy rare leap of intelligence,
an intellectual diamond in the rough. After watching all of these new rap hits,
the artist that gets my cosign, and this is really difficult for me, the artist that gets
my cosign is gonna be Duke Deuce. He has a full tape out. I love almost every song on there, from the
South. Doesn't try to do anything besides what is
truly him, not afraid to dance, which means that he's got a personality, he's a human
being. He's got my cosign. If Duke Deuce wasn't on this list, 645AR without
a doubt blew all of these people out of the water. All of these artists have something really,
really unique to offer and I think they're all underdogs. I think the story of the underdog is just
more interesting, man. Pop Smoke, I got to listen to it with all
the lights on because it's scary as fuck. He sounds like a human cigarette, like a human
lit Black & Mild.
