Why your Favorite Content Creators are Skipping Wuthering Waves

with the release of weaing waves just weeks ahead there is a lot of anticipation in the gacha space if you look for Content prior to release you're unlikely to find videos from some familiar names and large CCS within the gacha space specifically those affiliated with Hoovers my name is sa tontis and I'm here to talk with you today about why this strange phenomenon is happening weathering waves has very large headwinds genin impact is its main competition a game that has a massive budget a massive revenue and a massive community of both players and content creators dedicated to the scene weing waves is the first genuine competitor uh that genin has seen in this space it has an open world it's an action RPG it has some shift in gameplay mechanics like parries time slowdown and what Turtle Transformations but that same core gameplay Loop of exploring the world unlocking chests killing monsters and bosses uh while also grinding Forever on an RNG gear treadmill the biggest draw towards weathering waves is its proposed endgame there have been a lot of cc's in the genin space that have cited a lack of endgame as one of their biggest frustrations it's been 4 and 1/2 years without much content to actually use your fully built characters on weathering waves seems to check off a lot of the boxes that genin left blink directly appealing to General online viewpoints that are shared by both Niche communities and the biggest creators alike so why is nobody talking about it Kuro games a publisher best known for their previous gacha action game punishing Gray Raven has started aggressively marketing to the gacha community some of the tactics that they've employed include pre-release gacha PS where players can choose an echo or essentially a monster skill that they can use in combat prior to release the second one that they've used is cosplayers Kuro games has an official expenditure category for cosplayers to go on a nationwide road trip in the United States make major stops at cities like Los Angeles San Francisco and New York and live stream and advertise for the game the entire time all of these marketing posts along with character drip teasing so on and so forth have seen a fair amount of engagement on Twitter however there isn't a single quote retweet reply or mention from some of the most prominent hoyo creators it's a new game in the same genre with fresh mechanics and most importantly an untapped player base to create content for it why is there so little engagement their job is to create content for video games and this is an amazing opportunity for their careers well the answer to that is simple they are not making content for video games because they are making content for video games let me explain zenas Zone zero is an upcoming gacha game developed by Hoover that is launching in a similar time frame to weaing waves here's a retweet from shenya a recent Creator in the weaing waves space that depicts a leaked zzz prefer Creator contract that outlines the tasks responsibilities and most importantly the restrictions on the creators if creators accept this contract any future sponsorship offers they receive must be approved by yomi holik or mihoyo's strong arm Ad Agency yomi holik can then decline any sponsorships on the Creator's behalf that could be detrimental to zzz or the Creator's reputation at this point you might be connecting the dots for as to why there just isn't that much hype surrounding weaing waves hoye is a predator in the content creator ecosystem they have created a hyper competitive landscape where creators have a massive Advantage if they can make the first move the first iteration of this process began with honai star Rail and the release of acaron I went to lose gaming and Brax ifhone who are two preferred creators in the program experienced massive success for the creations of her guide this creates an enormous amount of downward pressure on every other Creator in the space questions come to mind how do I compete how do I get access to is my channel dead this is fear uncertainty and doubt if your livelihood is threatened which is the case for many creators who can no longer compete under these conditions they begin making less rational decisions these are people in their mid 20s perhaps even younger who have never worked a corporate role in their lives hoyo is creating an environment where the only way to compete is to become a preferred Creator or consistently play days if not weeks behind your competitors could you blame anybody for signing this thing hoyo has utilized a Content Creator's fear for their livelihood to bind them in an ambiguous non-compete agreement it's a little ironic that honkai star rail's most recent character release Robin actually symbolizes a caged bird while these contracts would serve a similar role as a cage to these creators careers as a result weaing Wes will not have a lot of familiar faces in the content scene on release you're going to have a lot of people who cannot legally make content for this game and if you're someone like me who developed in the gacha space and was introduced to the gacha space through hoyo verse games that's going to be a little bit uncomfortable there are however many upand cominging creators that are hyperfocused and dedicated to the weing wave scene some people like sha nario and 1010 there are also numerous developed creators like gacha smack mtashed tectone who are explicitly non hoyo Affiliated that will doubtless be playing this game and most importantly related to what I said before if you never see dish you never see Doro you never see Zio actually streaming this game it's not because weathering waves is bad it's not because it's low quality it's not because the gch is bad or the character design is bad it's not because of any of those things it's because they are not legally allowed to touch the game or cover it for the near future I personally wanted to get involved in this scene myself as a new and upcoming Creator and I just wanted to do my part for the community to show that this game is Not Dead on Arrival it's going to be perfectly fine

Channel: Saintontas

Views: 10,150

Keywords:

Id: Cd8ezFHuaWk

Length: 6min 50sec (410 seconds)

Published: Wed May 08 2024