Why no-code is a $100b+ opportunity

I think low code will become a hundred billion dollar industry and I want to go over why I think that is and how you can take advantage of it let's start with this by 2026 Garner predicts that about 75% of new applications will be built using low code Technologies which is a pretty crazy thing when you think about that 75% of software could be built using limited to no code and I want to go over like why I actually believe that this is going to be true and why I believe that low code and no code in general will probably be one of the biggest industries we see in the next 10 years so when most people think of low code and no code often times I hear you know isn't it like Wix or Squarespace or some of these really uh janky type editors and the reality is that it did used to be like that but we've come a long way since that with tools like bubble retool we web no code backend crate with play zaap your super base just to name a few but these tools and check them all out I've tagged them all here so feel free to check them out on my Twitter um these tools are leading the way for low code and no code and they're completely changing the stereotype when it comes to low code and no code being some janky Wix type editor and so what you can really do with these tools is pretty incredible um but what I think what we're um where I think we're racing towards right now is a Tipping Point because loow code hasn't yet reached the scale and quality to take over traditional code and that's because all the softes out there right now when you take a look at bubble that's like probably the biggest um low code example for building web apps they are still very generalized meaning that they are good at at many things but not great at any one thing and so what I think we we'll see pretty soon is a bunch of other no code low code tools which we've already been seeing things like retool and we web and no code backend and create word play these tools are actually taking a more focused approach and so it's going to allow people to be really specific on what they want to build and pick the right tools um in order to do that and so the Tipping Point for low code is going to be when the squ when when scale and quality meets the speed and cost so the advantages of traditional code being scale and quality meets the advantages of tradition of low code no code with speed and cost making low code a Nob brainer for 90% of things so this means a multi-layered low code approach will be the approach that most people take because you're no longer going to be stuck with a you know built-in the Box solution you're going to be able to configure your Tex stack just like you would be able to in a traditional teex stack with a front end and back end but with low code it's going to be you're going to be able to choose a powerful front end engine this could be something like bubble this could be we web and then you're plugging this into a strong database in back end so this could be something like um xano which is coming out um or is becoming big in the no code world but this can also be um super base which is um powering you know a lot of companies that you probably um know and this is used on on the general full stack um applications and so you can already tap into a lot of these um backends with an existing front end or a low code front end so this really gives you all the benefits um with low code with very limited downside and what we're already seeing is that we're seeing Fortune 500s and smbs starting to build with low code um this isn't just startups and uh you know fanners looking to get an MVP out the ground a company like out systems that's not very talked about very much in the mainstream but this is a company that works purely with Enterprises and they uh pretty much help them build uh internal workflows internal um applications they've worked with some of the biggest companies in the world raing raising ranging from like a Mercedes to some of the biggest um real estate companies to e-commerce manufacturing you name it they've worked with them and so these kind of companies aren't talked about much because they're kind of behind the scenes but out systems is a beast of a company I think doing over $100 million a year um and then you have tools like create with play u which is a super exciting tool that I recommend people check out uh basically what this is is again they they went very specific on what exactly what problem they're solving and what they're what they decided to go after is is that low Cod no code struggles when it comes to building really nice native Apple iOS Swift apps and so this is what uh play does they just make it easy to create a nice front end a nice prototype when it comes to using um iOS and Swift UI and so you can build really really polished really really polished products um made for iOS um with pretty much no code and so that's going to be super powerful as people start playing around with that more and so what I basically here to say is that there is going to be a massive opportunity coming probably in the next 5 years to take advantage of of some of these tools and there's a few ways you can go go about it I think we're seeing um a push in towards productization which is obviously what I've taken my agency um creme digital We have basically created a productized service around a full-on product team and so we are building full products ranging from startup MVPs all the way up to Enterprise Fortune 500 products and we're building it um in a produ hasz subscription based way and so I think what we're going to see is we saw the the design um subscriptions we saw the the super sides of the worlds we saw the design pickles these companies do hundreds of millions of dollars um a year and all they've done is productized a service which was design and I think we're going to see that same thing um become really popular around low code and no code because it finally has broughten the barrier to entry the barrier to actually come out with these competitive price points at a monthly model possible and so that so I think what you're going to see is a lot more of people doing pretty much what I'm doing right now um and there's definitely a lot of opportunities to do such and so we're used to take you know tens of thousands hundreds of thousands of dollars now we give a really flexible kind of pricing model for people to build anything they want it's totally flexible it's totally up to them and we have different different options depending on what you're looking to get started with and so that's just to give you an idea I think that um one if you want it to uh obviously build on one of these tools I think that there's a massive opportunity right now to use some of these tools that are still early but we'll probably catch a lot of traction and two I think there's an opportunity to create a productize agency around some of these tools um and lead with the advantages not necessarily the tools themselves um and uh yeah so I'm I'm I'm super excited about what's going to come in the next uh probably uh one to three years I think that that the next two to three years probably are going to be really exciting for low code I think it's finally hitting its strad I think it's finally getting a point where companies are seeing the value that it can bring and it's finally becoming kind of a household name and so I'm super excited to kind of dive more into some of these tools if there are any tools in particular you want me to cover um keep let me know but definitely keep an eye out for some of these tools that I've mentioned here feel free to give me a follow on Twitter um if you want to see more stuff like this um and and drop any comments I'm I'm very active and uh replying so appreciate everybody um and uh I will be back next I'll be back soon

Channel: Jacob Klug

Views: 2,085

Keywords: startup, software, app, no code, nocode, smma

Id: hO3keAQu-co

Length: 8min 24sec (504 seconds)

Published: Fri Feb 23 2024