What Is UX Design? - An Introduction (2021)

Hey in this video you're going  to find out what UX design   actually is we're going to share some  practical examples of good UX design   and bad UX design define what it really is  and what it looks like in the real world   my name is Dee, and i've worked as a UX designer  for over 12 years i'm going to share some personal   insights and stories and real examples of good and  bad UX design from my experience in the industry   before we get started while you're watching this  video if you have any questions about the terms   or examples i use please put them in the comments  below and we'll answer them as soon as possible Let's start with talking about what UX design  actually is UX stands for user experience and   the wikipedia definition of design is to plan  the construction of an object activity or process   basically how something looks and works so  UX design or user experience design is to   plan how something looks and works to make  the activity of using it easy and enjoyable   there are three main factors in UX design first  it must meet the user's needs it must also be   easy to use and easy to learn and it must give the  user control and freedom and as an added bonus it   should also surprise and delight let's look at  these in a bit more detail the first factor is   meeting the user's needs this mean that whatever  the user came to do using your product or service   you must make sure that they're able to  achieve that outcome as an example in an   online food delivery service the user has come  to get food delivered within a certain time   so simply put this first factor means that you  deliver on those needs and the person gets the   food on time to their house the second factor  is that your product or service is easy to use   and easy to learn going back to the food delivery  example this means that you would find it easy to   browse and find the food you want put in your  address specify the time and complete the order   and the easy to learn part means that even  if you've never used this service before   you know exactly what to do and it's just as  easy as though you've done it 100 times the   third factor is that the user should always have  control and freedom in the process in the food   delivery example again this means that they could  change their mind about the food or even cancel   or reschedule during the process and the added  bonus factor number four surprise and delight   in the food delivery example this might mean  getting a free voucher for your next order   or that the delivery person greets you with a  warm smile and a thank you for using their service   something that really makes you feel  special and want to use that product again. The core of UX design is  that it's all about the user   products that don't have good UX design aren't  taking the user's needs into consideration   taking into account the user's needs and  motivation and giving them a great user experience   leads to more exciting and valuable products and  services the reason why businesses all over the   world are starting to realize the value of  UX design is because when you give users a   good experience they're more likely to share and  come back and use your service again and again   we've been talking about good UX design and bad  UX design but what does that really look like in   the real world to put this in a context we're all  familiar with think about microwaves when was the   last time you were at someone else's house and  tried to use their microwave and couldn't quite   figure out exactly what you needed to do think  about all the different ways you can interact   with microwaves there are buttons and dials and  knobs and digital screens and it can be hard to   figure out how to achieve the simple task of  heating food when you don't know exactly how   to use the device that's in front of you this is  what we're talking about when we say bad UX design   conversely let's look at an example of good UX  design take the humble toaster its simple function   is to heat bread into toast just the way you  like it making toast is a really simple activity   but it can be an imperfect eye when the bread  isn't toasted quite enough you usually need to   guess how long to put it back in for this is where  great UX design comes in where the UX designer   has understood the frustrations and needs of the  user and invented a button called just a bit more   this removes the element of guesswork for the user  and creates a delightfully successful experience   Don Norman is one of the founding figures of  UX design and he also shares a great example   of good versus bad UX design indoors think of  how many times you've tried to open a door only   to realize you are pushing or pulling in the  wrong direction most people blame themselves   when this happens thinking that they should have  known which way to push or pull the door but UX   design tells us that this isn't the user's fault  it's the fault of the person who designed the door   if a door has a handle that you can grab it's  telling the user that it's meant to be pulled   but what we find is that some doors have  a handle even when they're supposed to be   pushed these doors are called 'Norman Doors'  because Don Norman first coined the term   when using these doors as an example of bad  UX design if we were to apply good UX design   to a door we would first assess whether the  door was supposed to open inwards or outwards   and then give the user the correct mechanism  to perform the right action it's frustrating   for people when we try and open a door only  to realize that we're doing it the wrong way   but when businesses have websites and digital  products and their users don't know what to do   or how to achieve their goals it can have a huge  negative business impact that's why UX design is   such a lucrative and in-demand career path at the  moment now you've heard some examples from me i'd   love to hear in the comments what experiences  of bad UX design you've had in the real world let's look at some of the steps that  are involved in UX design typically   there are five fundamental steps which are  understand analyze ideate validate and iterate   we'll cover these steps in more detail in  future videos but to go through them quickly   understand is about understanding the user's  needs motivations and goals analyze is about   interpreting data and research into a clear  direction id8 involves generating ideas and   finding ways to solve users problems validate  is the step where UX designers test their new   ideas with real people and iterate is  where the UX designer goes back through   these stages and continuously improves and  develops a product or service over time So let's look at some of the things a UX designer  does day to day to tie it back to the five steps   i just mentioned in the understand stage a UX  designer will conduct research and interviews to   really dig in and understand the frustrations and  motivations in a user's behavior in the analyze   stage they formulate data derive insights and  assess patterns and trends in the ideate stage   they'll start turning those insights into concepts  and often bring other people in to work with them   to generate ideas in the validate stage they'll  create prototypes to quickly test their ideas   and run experiments with real users and  customers the iterate stage is more of a mindset   where they'll go back and repeat these stages in  a cycle in order to have continuous improvement   so hopefully i've given you a better understanding  of what UX design actually is it's an incredibly   creative and rewarding profession that allows you  to improve the lives and experience of real people   if you have any questions about the  terms definitions or stories i've shared   please ask a question in the comments below  and we'll get back to you as soon as possible   i hope you've enjoyed this video if you have  give it a like and subscribe to this channel   and don't forget the bell to see more videos  like this every week if you want to get into UX   design you can sign up for career foundry's  free short course you'll receive six daily   lessons that take around 15 minutes to complete  and you'll have a better understanding if UX is   the right choice for you you can sign up for  free the link is in the description below   thank you so much for watching i hope you've  enjoyed this video and i'll see you again soon so i feel like a newscaster right now let's  take a look behind the scenes over to you bob   thanks bob now we're back Don Norman   no man norman norman norman

Channel: CareerFoundry

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Id: ziQEqGZB8GE

Length: 8min 24sec (504 seconds)

Published: Thu Mar 04 2021