You can use AI to design like a pro. I pulled
together the following design and it took me about probably two to three minutes and I'm not
a designer and that looks pretty darn good. We're going to look at a brand-new tool called Microsoft
Designer. And this is one of Microsoft's first products to incorporate Copilot, which is an AI
assistant that makes designing things a breeze. Let's check out how you can use Microsoft Designer
right now. To get started with Microsoft Designer, head to the following website. You could click
on the card right up above or down below in the description. Once you land on this website, click
on the button that says Start Designing. This now drops us on the Start page for Microsoft Designer,
and one of the biggest differences you might notice is we're not just dropped into a blank
canvas where we have to come up with a design idea. Instead, over here on the left-hand side,
it says to describe the design that you'd like to create. So, here I can type in some text and then
the AI will generate a design based on that text. If you're having trouble coming up with
inspiration, over on the right-hand side, we can see all of these different sample
designs, and one of the really neat things, when I hover over any one of these designs, I can
see the text that was used to come up with that design. So over here, I can type in some text,
and I'll get a similar high-quality design to what we see over here on the side. Now that is
pretty cool. Over here, I want to design an ad for the Kevin Cookie Company. And specifically,
I want an Instagram post. And in that design, I'd like to include some cookies, some milk,
and I really want to project a wholesome image. Down below, I could also add some images, or I
could even use AI to generate images. But for now, I just want to see what the AI comes
up with, so I'll click on Generate. And check that out, over here on the right, I now
have all of these different designs that I can choose from. And some of them look really nice.
And some of them even use motion graphics. That's pretty cool. If I want to see a large version
of any one of these, here I could click on the magnifying glass, and I can look at it in a little
bit more detail. Now, if for whatever reason, I don't like any of these designs, I can simply
click on Generate again and that'll give me another 15 different images that I can choose
from. Right up here, I could also select the size. So maybe it's an Instagram post, so I want
it to be square. Or maybe it's a Facebook ad and I want these dimensions. I could choose that. When
I select one of these dimensions, that'll also regenerate all of these different designs. Looking
at these different designs, I really like this one where the cookies are falling into the milk. I
like that action shot. I think that can make for a good poster. Now, it's not perfect as it is,
but the good thing is I can select this and then I can make further refinements and tweaks right
down here by clicking on Customize Design. This now drops us into the main designer interface.
And what I really appreciate is here I already have a design that I can start from and I'm not
staring at that blank canvas. We're going to use the designer interface to modify this design. So,
we could change things like the text, the colors, the different visuals that appear here. And in
a moment, we'll do some of that. Over on the right-hand side, here I see the co-pilot again.
And this is the AI that generates different design ideas. So, if I wanted to say, swap out
this design and maybe test out a different one, here I have all of these different ideas. For
now, I'm happy with this design, so I'll click on the X right up here. First, I want to modify
where this text appears. Right now, it's sitting up over this splash of milk and I don't want
the text to interfere with all of this action. I can select any object on this design and here I
can reposition it to a new spot. One of the nice things, here when I drag it around, here I get
these nice helpful guidelines telling me that this is now centered on the page. Also, when
I have say text or any other item selected, here I see different tools that allow me to
modify that item. Here, for instance, I can click into the font, and I can modify the font.
I can also adjust the font size. So, I have all these different tools to get this to look exactly
how I want it to look. I also think it would make sense to include a logo for the Kevin Cookie
Company on this ad. Over on the left-hand side, I'll click on My Media and here I can upload
different media files into this project. Here, I can bring files in from my computer or here from
my phone and I can also choose any one of these different cloud service providers. I've already
uploaded a logo for the Kevin Cookie Company, so I'll select that right here and that inserts
the logo onto my project. Just like with the text, I can select this object and I can move it
to a new position. Here again, I'll use those helpful guidelines to place it right here in the
center. Over on the left-hand side, here I can apply various effects, filters, or I can even make
manual adjustments to this logo. But I think the logo looks good, so no need to make any changes.
But I do think that it needs to be a little bit bigger. Here, I can click on this handle icon,
and I can drag my logo so it's larger. I think that's a good size, and here I'll center it right
in the middle of the ad. That looks really good. Also, when I double-click on the image, here, I
could also crop it. So here, I could drag this in, but I don't need to crop it, so I'll leave
it as is and then click on Done. Now, what good is an ad if people don't know where they
can order these cookies? So, I'd like to include our website address. Over on the left-hand side,
I'll click on Text. And here, I could insert text into my project. Here, I could simply choose
one of these headings or I could choose one of these pre-created options down below. Now, I just
want something basic. So here, I'll click on Add a subheading. And here, this inserts text onto my
ad. I could double-click into that and let me type in our website address. Now that I've typed in our
website address, here, I'll select the object and let's move it to the very bottom of the ad. And
here, too, I'll make sure that it's centered. Unfortunately, it's a little bit hard to read this
text because the contrast isn't that good. It may help if I insert a visual behind it. Over on the
left-hand side, let's click into Visuals. And you could insert all sorts of different visuals
into your design. Here, we see all of these different cookie images. And what's really neat
is the AI has an understanding of the context. I'm building an ad for a cookie company. So here, I
get all of these different cookie recommendations. Right up above, I could also generate images.
Here, I could pull in different photos, different graphics. You could even pull in videos.
So, you have all of these different options. Now, I want to just insert a solid color behind
it. And if I go down a little bit, we have all these different filled shapes. Here, I'll select
a rectangle. And let me position that so it covers up the entire text. I'll place it here and let
me expand it right up to this border, and here, I'll expand it to this border. The color of the
rectangle doesn't match the theme of my ad. But right up here, I can select this eyedropper and
I can select any color from this design. Let's go with this blue color right here, and that applies
it to this rectangle. You might be wondering, well, what happened to the text? And right now,
this rectangle is sitting right up above the text. With the rectangle selected, right up above, I can
adjust the position of this rectangle. Right now, it's sitting on the text. I'll click on this. And
here, I can send the rectangle backwards. So here, I sent it back and now we see the text. That looks
pretty good. I think it would be really nice if maybe you could see a little bit of the cookie
behind this rectangle. Here, I'll select just the rectangle, and with this object selected, here
I have all of the controls related to this object, and one option is opacity. When I click on this,
I can add some transparency. So here, we can see a little bit of the reflection and the cookies
behind the website URL and the rectangle. I think that looks pretty classy. This ad is looking
really nice, but it's missing a little bit of that secret sauce. And my trick to driving sales is to
always include a photo of Cookie Monster. I mean, who doesn't love Cookie Monster? Over on the
left-hand side within visuals, right up here, let's click into generate. And I can use AI to
generate an image. And here, I'll simply type in Cookie Monster and let's see what the AI comes
up with. And look at these adorable pictures of Cookie Monster. These things are guaranteed to
drive some sales. Here, I'll click on this image and that now inserts it into my project. The
one downside is it looks like Cookie Monster has a different background than my poster. So
here, I want to put Cookie Monster right here, but it doesn't quite match. When I click on
Cookie Monster, over on the left-hand side, I have different effects that I can apply. And
one of them is to remove the background using AI, and then I also have the option to blur the
background. Let's try removing the background. And just like that, the background disappears.
That is pretty fancy. Here, I'll adjust the size a little bit and let's position him right
there. That looks perfect. As we've been working through and building this poster, I've
adjusted the colors to make sure that it matches with the Kevin Cookie Company brand. But over
on the left-hand side, I can also set up what's called a brand kit. And this is where I can go
through and select my different fonts. Here, I can select all of my different brand colors. So,
when I come in to build an ad in the future, it'll incorporate all of my fonts and all of my colors
directly into these designs. That'll save me a lot of time in the future. I think this poster looks
really good and I am ready to start showing it on Instagram. In the top right-hand corner, I can
click on download, and I have a few different options for downloading this design. Here, I
have various formats that I can choose from. I'll select PNG. Here, I could also make the background
transparent. You could remove the watermark, and here I could download, copy as an image, or I
could send it to my phone. So, lots of different options here to get your design onto your
computer. To start another design, right up on top, here, I could click on new design or over on
the left-hand side, I can click on this dropdown and here too, I can also start a new design. If
I click on my designs, here, I could jump back to any previous designs that I've made, and I've been
working on lots of different posters for the Kevin Cookie Company. There are lots of good options.
We'll have to see which one converts the best. It's really amazing how easy AI makes it to design
something that looks really beautiful. And the part I love the most is it really eliminates that
blank canvas problem of how to get started. To watch more videos like this one, please consider
subscribing and I'll see you in the next video.
