"Unique" Upgrades to Start a Bidding War On Your Next Fix and Flip

hello investors and welcome to the Bigger Pockets real estate podcast now usually when you see the word unique in real estate it's basically just code word for weird or terrible it's just like one of those things that I feel like a lot of listing agents put in their descriptions and it doesn't really mean what you think it means but with our guest today making properties unique is actually part of their business strategy that's right Dave and focusing on these unique and special character istics is leading to higher profits for this couple hey everyone I'm Dave Meyer and I'm Henry Washington and today we're talking to George and Heather Basset that's right they've been investing together for seven years now so they've made a lot of deals work in a lot of different Market cycles and before they started investing they have a really cool story George was a mechanic Heather was a teacher and now they've used those skills not only to become agents both of them but also to become successful flippers where they renovate and sell homes that don't look like every other flip you've probably seen in the past all right let's dive in Heather and George welcome to the show thanks for being here thanks for having to kick off the show I'd love to hear about your flipping business and how your approach to flipping homes is different from a lot of other investors absolutely so um when we started flipping we knew we wanted to do things a little bit differently we really focused on those little details that would make our flip stand out from your average flip uh and since then we've kind of gained momentum in that space and we have our ways of adding those little details and those little touches that make it look more custom maybe than it really is um based on those details I'm curious how you got started down this path because I think a lot of people who first get into flipping try to learn from other people and they say okay here the trims here the finishes that they use like why did you start or did you start with this approach or was this sort of the product of some trial and error over the course of your first few flips I think from the beginning we wanted to stand out we didn't really necessarily know exactly what that looked like but we wanted it to not look cookie cutter and some of that uh was also like we we became real estate agents right around the time we became flipp ERS um and so I was also working with Buyers at that time and when we look at houses I would notice the things that they would say like they wanted something a little bit different and we were having a hard time finding that on the market so I knew there was a demand for something that was finished but not necessarily finished that looked cookie cutter and so we took that from it and we knew to stand out and to create the kind of demand we were looking for in our flips like multiple offers mult you know multiple people interested in it um and we're using really our first flip was a little different but we're using hard money from the beginning so every day on the market is a lot of per DM interest that we had so the quicker we could turn it around the better great so most flippers have always had or gotten the advice from you know other seasoned investors that you want to make every property uh appeal to the masses and and you don't want to do anything too bold or too crazy and it sounds like your strategy has kind of been the opposite so talk to me about like who's your who's your end buyer for this product our end buyer is your average buyer believe it or not and it and I understand like we want things kind of vanilla we want to appear you know we want to have the most amount of buyers interested in the home and so it seems like shouldn't do anything out of the ordinary but actually the opposite works because I found that people are sick of the ordinary and they don't necessarily ha know how to do something a little extra to make that ordinary something special to them sometimes they do but a lot of times they don't and so if it's not already done for them it's hard and yes like I would say the one that we kind of really went extreme with um I did like orange door I mean I really did some extreme things in it that like goes against every flipping rule in the book and we had 40 showings in that weekend 52 Pary yeah 52 showings that weekend and so it's like okay I this is the one that I went crazy with um and I thought I I don't know if I went too crazy and then really people loved it PA off I think doing a few things that seem a little bold actually will pay off more than people think and and going with what the house really kind of wants to not necessarily doing the same thing in every house because every house doesn't want the same thing anyway we don't do that right you know I I think this is really cool because uh as I hear you talking about it and I think about this so I don't go too bold on my flips I do try to make them stand out I'm pretty strategic about how I do that uh but I was thinking through as you were talking I sold a flip one year that we actually lived in for uh for about a year first and since we were going to live in it I let my wife kind of go crazy with some of the things that she wanted to do and one of those were we painted the laundry room cabinets like a bright purple and then we put a fancy wallpaper on the laundry room back wall and then we like tiled a backsplash in the laundry room so it was really really overboard for a laundry room room but she wanted to try this purple cabinet color and I was like do in the laundry room we'll be fine in there so that house had so many offers and sold so fast when we actually went to sell it and people were commenting on the the cool cabinets and you know it just I didn't dawn on me then that I should be more aggressive in that but that's super cool and I think you're right people are pretty tired of the cookie cutter you're even starting to see builders now do things that are a little more risky if you would say they pick different colors now where they'll put uh more expensive flashier uh kind of countertop end to kind of stand out and they they'll play with tones and things and so I think you're right I think part of that is understanding who your market and and buyer is and what they want and it may seem risky but if you understand your buyer that's actually the opposite of risky so I think that's great exactly you're actually creating more of a demand by stepping outside of that box that is supposed to be that very simple vanilla sort of look you know I think I hear a lot of flippers say that right they they add these little touches and I do the same things in my flips but I think when you say that a lot of people probably have different ideas in their head so what are some of those touches and are you picking those strategic touches based on like you know kind of return for dollar so like for me I might do an accent wall because it's cheap to do but has a really high return because it looks more expensive right so in our first flip we did I did a lot of reclaim Lumber and custom touches with some trim uh some old barn boards sanded oiled kind of went over the top with it and we had some flipper friends of ours that kind of gave us a hard time about it like oh you're spending too much time on this we've scaled it back since then so like now we have specific things we do like in every flip we use um different toilet lever we just get the aftermarket ones for like 20 bucks um um and they usually are like the round spinny ones and I know it sounds silly but then it looks like a $100 toilet is actually like a three or $400 toilet because we just changed the lever um another thing that we do is pop fillers they're pretty cheap to buy like 60 bucks we put one of those in as often as we can um because it gives it a little higher end feel but it's a really simple touch and um when people walk and see the kitchen they're like oh it's got to be super special because this pot filler is here or the the bathroom looks a little bit more highend because we have this this toilet lever and like you said like yes accent walls here and there um what I've been doing lately is if we have an opportunity for like a little bit of a mudro area is to do like a wallpaper wall and then a built-in bench making sure like the trim goes around the bench even if you buy aaall tree from Wayfair or something like that so it looks like a built-in those types of things that make it look like a little bit more custom and a little bit more thought went into it just for someone who's never flipped a house what is a pot filler so that's kind of like a little faucet over the range and it it comes out oh literally a pot filler oh okay yes and it it fills your pots um so you don't have to take your pot from the sink to the range that your pots can be filled at the range and and they're they're pretty cheap now I mean you can get expensive ones and I have gotten expensive ones depending on the level of flip we're doing if it really calls for something expensive but you can get them for like 50 bucks if you wanted to okay I thought it was some cool word for some like sling for something I just didn't understand but clearly I've never had a pot filler in my house cuz I don't know what they are you're missing out yeah all right so let's let's take a little bit of a step back here I'd love to just know a little bit more about your business where first of all where are you guys located how long have you been doing this we're located in uh in Eastern Connecticut and we've been doing this almost seven years six and a half seven years yep somewhere right around there um and we we like I said we became agents at the same time kind of we became flippers and our real estate business for buyers and sellers is it takes up quite a bit of our business as well and we do the flipping at the same time and I love it because I get tons of great feedback when we're looking at other houses even other flips with a with my buyer and I'm like looking at what they're saying listening and kind of taking it because I find it very interesting and it helps fuel our flipping business so it really goes hand inand I love that I think that's a great example of how you can use your full-time job to augment and improve your investing skills and obviously you both work in the real estate space And so there's some really obvious overlap you know you're working with Buyers but I encourage people out there who are listening to this to think about the things that you see on a day-to-day basis or the parts of your job that you can apply to your investing career like for me I was a data analyst but that might not sound like it applies to real estate it does apply to real estate investing Henry actually sort of has the same background so you can see how these kind of things um can apply so I love how you're you're bringing and sort of merging those two parts of your life your you know one job and the other sort of complimenting each other which is in my opinion the best way to sort of grow that long-term wealth now super cool story it sounds like you guys are are doing great how many flips are you doing per year on average right now we aim for five flips a year it depends on how big they are um we've taken on a few big ones the one we're in we're actually sitting in one of our flips right now ask that yeah cuz it looks cool for those of you who are not watching on YouTube the flip looks very nice and I thought I saw a pot filler back there so I figured there's a pot filler that way and I can take you around to all the toilet levers later um so so yeah this one was big cuz this one was a condemned uh church and we converted it to a single family home so it was a big one it took us a year and a half we did other flips in the meantime as well this like wasn't our sole project but we're careful not to take on too much but we also have goals we set for oursel that we want to take on this many you know this year that was what I was going to ask next is it with a with a goal like five I think that's a a great goal it's an achievable goal are you trying to space them out throughout the year are you just bu bu deals as they come like how are you attacking that number of flips kind of depends on where we're at with the current projects if if there's something that comes our way that is like just way too much work and we've learned by now what we can handle and not handle on top of other things so we'll put it on the market for people help them get the top dollar or we can bring in other flippers that we know we do get off-market deals because people know what we do and so some sometimes like a referral like we come out to the house and like we want you to buy our house we just want we want this thing gone and I say okay well um you can get more money on the market for this nine times out of 10 and I we give people options like you can sell it to us now we can put it on the market see what happens and if what happens isn't to your liking then we can buy it from that point I like to get things done early in the year so I'm all about like buying things now um so we're not left towards the end of the year like oh we didn't really buy anything and I would like to hit our goal of five like with a few months to spare okay okay I understand that so uh talk to me a little bit about how your business is structured so like what roles are each of you playing uh you know George you know how long have you been directly reporting to Heather those kinds of know everybody knows everybody knows yeah and it's funny because we are asked this all all the time some people like oh Heather does all the design and George you just like throw the hammer right and it's like I no I I have a lot of design ideas and sometimes she lets me just roll with it and I don't have any doubts or questions and I I just would get it done and then sometimes I have questions I'm stuck I got a roadblock and we we bounce ideas off each other and sometimes from that we come up with an just a fantastic plan and even when she stays she does the staging when we're all done and I don't I I don't want anything to do with the staging really but she's still yeah I still end up helping her whether I whether I realize it or not um so it kind of it's it it depends I guess it but building wise more me right absolutely likees colors on things finishes and colors tend to fall on me and if I get caught up I'll ask him hey like what's your vision for this cuz I have this vision is your vision the same or is it different um so we can kind of run it back and forth and sometimes he's like I don't have a vision for that particular thing so you run with it and then he'll come to me and I'm like I don't even know you do what you want with that I'm sure it'll be fine and we make it work but we don't necessarily have like specific roles okay cool well it sounds like it's it's working for both of you uh so I I want to dig into you you mentioned bill building design I want to talk about the scope of your flips and Renovations because uh Heather you mentioned something earlier about I think you said you have to sort of go with what the house wants and I'm curious sort of how do you think through this are you guys sort of taking each house and sort of making cosmetic changes because we've talked a lot about that but are you also willing to sort of change the whole layout of the house are you're pulling down walls and sort of telling the house what you want out of it both both both so sometimes uh we will tell the house what it needs like you need this especially on those houses where you like have to walk through one bedroom to get to another bedroom like who wants that right um so then when we knock down walls we make a hallway there we make it so it's a functional two-bedroom you know there instead of walking through so there are some things that we tell the house but then the house tells us a lot to the setting of the house we so we're Eastern Connecticut we're New England we have older homes here we have a lot of older homes we have stone walls we have um Stone foundations Stone foundations yes and so looking at the age of the home which we flip a lot of older homes we want to be congruent sort of with that age we want to bring it up to speed but we don't want to disrespect the home right like the history of the home um and so we will add in features that look a little older but they're not and what I love is even on this church like a lot of people have walked through and been like is that light fixture original and I'm like oh no oh there's nothing original going on here really but the the fact that someone thought that that is what I'm looking for where it's like you almost can't tell what's new and old because You' merged that's very cool I love that approach because it sounds like you're really taking what is unique about the original house and just be honoring it sort of and creating original new finishes and not trying to put a square peg into a round hole and make everything look cookie cutter cuz I'm actually I was born and raised not far from where you get where you uh operate that's one of the Charming Parts about the area is that each house is really unique and different and you wouldn't want to you know turn it into sort of a cookie cutter sort of environment exactly exactly so like I have a few things that irks me that some other people do like we have a lot of like the traditional Cape Cod homes with like wood wood siding around here and you don't want to go in and and stick a very trendy feature in there like a waterfall Edge on your Island like that doesn't that doesn't make any sense like when you look on the from the outside that's not what you're expecting on the inside and one thing I like to do is bring a color or something like maybe on a shutter or flower box or something or the front door even maybe on the outside that they will see that same color on the inside and it just creates a sense of congruency even in your mind that like this house flows and people don't even realize what's happening right right you're creating this emotion in people and they don't even know it's kind of designed to do that I'm curious because if as I alluded to before I've never flipped a house I'm a I am a rental property investor do you recommend or think that this approach to creating unique properties also works if you're doing a renovation for a rental property like a burr for example if you're trying to fix up rental properties do you think paying attention to these small details would make a difference on a different scale yes different scale on a smaller scale it would make a difference so a few things here and there on a rental or a burr that someone's going to do you're going to attract more tenants looking at it Greater availability of applications and things like that and I think I think it could make a difference but it has to be on a smaller scale I think for someone holding rentals depends on the area too so I should or shouldn't put pot fillers in all of my rentals um I would recommend no pot fillers in the rent I see bad things happening yeah I I just no it's like a liability like oh I forgot the pot filler was on and then the place is flooded out or something like nah skip that one you know I thought that was a great question Dave because I I do this on a smaller scale for my rental properties I want I I call it perceived value I think that's that's really what we're talking about here cuz maybe the money you spend on some of these updates don't actually add physical value but the perceived value is there and for me I measure I measure perceived value by the oo and Oz the tenants give the potential tenants SK when they're walking in if they walk in and they go oo that's nice I'm like that's right that's 50 bucks a month extra right there no right right but in all seriousness it's the it's the it's the perceived value and it may not be that they're going to pay more to live there because of that perceived value but maybe they live there and they have a little more pride of ownership because they enjoy the finishes so long maybe they stay longer and are longer tenants and in your case maybe they pay more which then actually does turn into real value yes I I totally agree with that and I do think it can translate to Value if if you don't know I know this sounds crazy because I'm an investor but I do rent my apartment in Amsterdam and I would pay more and I do pay more for a place that has nicer finishes because just like any homeowner I want to be like proud of the place that I live and when people come over I want it to look good and unique and not cookie cutter um so I I totally agree with you Henry and I think it may this is just speculation but you know I think you may attract the type of tenants that are have a similar mindset to you that you know like if they care about this and you care about that you might have a good symbiotic relationship with that kind of tenant it's a great Point all right you two I'm going to ask the real question here what everybody really wants to know how much money you are spending this money and you're doing these fancy upgrades and how is that translating to actual profits for you so give us a little bit of a kind of background like what are you typically paying for a property and then uh you know what's kind of the noi or what are you selling these things for and and how are these finishes translating to Dollars she does the numbers right so numbers have changed um since Co probably everywhere like you know before Co we could buy something for $40,000 $50,000 put $100,000 in and make 50,000 in profit um those numbers are are changed um I I wouldn't say maybe our our profit has necessarily changed but our buyin cost and our sell cost is higher and even our labor cost is higher everything is a little bit higher so um just for an example um on the house with orange doors that I was telling you about that we had 52 showings that weekend we made a solid $660,000 on that house um and basically those things that we put in we got back then some because it was different it was cool it was something that people were really after and we created more of a demand and more offers so that defin it does make a difference so when you canate create more of a demand for your flips and the offers come in at a greater level they're going to come in at a higher amount you're going to get potentially a cash offer in there with no appraisal which was good for for that one as well right um we we've sold a few of our flips cash no appraisal which is good because there was a few that would we were like on the cusp of appraising but when you create that more of a demand you know you have offers you can choose from and therefore it's probably going to s higher just as a point of clarification for people who may be brand new so what you're referring to is you're going in and you're putting these finishes in and I would assume that there's probably not a lot of comps that would match what your finished product looks like and if you're demanding a price point that's higher than the comps there's always a fear that maybe that house won't appraise for even what somebody is saying they're willing to pay for it so if you list a house for 300 and the comps say 27 5 and uh your buyer says they'll pay you 300 and an appraiser says well no it's worth 275 then really all you can sell it for is 275 and so that's what they mean when they're saying hey we just we were probably on the cusp of appraisal exactly right that's exactly right and there are some people that are willing to pay over appraisal still in this crazy Market um but that's becoming less frequent so we can't Bank on anything like that the the thing that we can Bank on is trying to get as many feet through the door as possible to look at our property and love it and that's what we're going for and we've generated a following there's people that want one of our flips sometimes there are some agents that call me and say when you have another flip coming up because I have a buyer that wants one wow and sometimes I'm like uh yeah I I don't necessarily have what they're looking for or whatever but we do I have had a number of Agents call me and ask me it's a good feeling it is yeah that's that's the response you want right yeah that that is that is and and so we're talking a lot about those details that really matter but also the behind the scenes stuff really matters I should say that as well if we see something we address it and even if it costs us more money or more work our integrity and our reputation is worth the more money and more work that's the most important thing that is the most important thing to us bottom line reputation people know we do it right we do what needs to be done we don't pretend we didn't see something never got to do it right yeah and I I think that that mentality like yes we're in this to make money don't get us wrong but at the same time we have to stay true to who we are and part of that is doing things right that's just one of those return on investment things that you can't measure it's just an intangible part of spending this extra money and it's not going to show up in every flip that you do so you know you do spend a little bit more on these finishes which is great but think about the value of having people in your town knowing your quality craftsmanship and how much you care about things and having essentially a a builtin buyer list already because you're doing things correctly it's just one of those things you can't really measure in terms of numbers but clearly is working out for for the two of you yeah absolutely yeah no it is all right one last money question I asked you about money on the sales side let's talk about money on the buy side how are you getting the money to purchase these properties yes okay start from the beginning we'll we'll start from the beginning so our very first one um we had no relationship with any lenders nobody knew us from anybody I called a few of the hard money lender big Banks they're were like um what kind of flips have you done none we didn't have any skin in the game we had nothing we had nothing so what we ended up doing was basically we we renovated our own house we took out a line of credit on those renovation like after it was renovated we took out a line of credit we used Ed that as a down payment on on a loan and then I got every single credit card that would possibly tell me that they would approve me and we had $90,000 in credit cards and I put we're talking a stack of credit cards stack stack of credit cards people are like how how did you do that like oh got this baggie full of credit cards here make it happen right but once we showed ourself with that first one then we approached um some hard money lenders and they gave to us so then we started with hard money uh lenders and we grew from one to another and after that we ended up partnering with Word of Mouth essentially is how this happened we were referred to him we were um a a private local lender so yes it's hard money as far as um you know it's not our own money but he's local he trusts us and we have such a good relationship with him that he's like oh yeah of course you like you have another deal coming up yeah of course I'm down for that you know and that's been so nice and such a blessing that we have this very trusting relationship and he gives us he gives us 100% of the purchase price and 100% of the renovation costs wow another benefit of a good reputation right yes that's right so instead of bringing money to the closing table we walk away with money to start he gives us money to start it's really amazing and we've had some private lenders reach out to us and and say hey do you do you need any lending we've had two in the past week yeah and it's like oh do we need any lending before I couldn't get anybody to lend to me go ahead and you can you can shoot me an email with his name phone number email address you know I'll just uh I'll just you know asking for a friend um no but that's great and that's actually what you want from a private money lender you want them calling you asking when the next deal is cuz that means you did your job and you paid them on time and you paid them a fair amount you know and uh everybody wins when you do it that way but also I want to go back to the risk you took on right you put some money on some credit cards to get started a couple of things one that's great grit in terms of like I'm going to do this nothing's going to stop me from doing this and I think that that's just an entrepreneurial mindset that everyone needs to have when they're starting a business in general there are risks with putting money on credit cards and so this isn't a strategy for everyone credit cards are just a tool guys they're a tool to be used in the right situation by the right party if you are a person who knows you're not great with credit card debt if you're sitting on a mountain of credit card debt you can't pay right now don't go take out credit cards to fund your flip but if you've been responsible with credit cards in the past and you understand the risk that comes with not paying them off in 30 days and and that's something you can do then I think it can be a way to get started in your living proof of that you just have to know yourself you have to know your financial situation you got to be able to weather a storm if something goes bad and one of the best ways to weather a storm in the case of a real estate transaction is you buy a good deal because if you buy a good deal you can typically sell out of that deal make some money and pay everybody off but if you're paying retail value and you're Bor in the money on credit cards to do the work you're in trouble then you're going to find yourself in a world of hurt absolutely absolutely and I think I think the best deals can be found where like the floor plan is awful um I found that like if you can't think outside the current floor plan and people are passing on that house and there's really no offers on it that's when I found we get good deals when it's like no one can think past how to fix this floor plan so once you've done a flip and you're ready to to sell the property are there any tricks or tips that you have for people on how to get top dollar for your renovated property I bring my wife in so we really we're big proponent of staging and we've done it since the first flip and I put up a fight I was like we're not spending $33,000 on furniture but I gave in I said all right let's do it and it turned out great and that was her first one and she's just got nothing but better since then and people it it I remember it confused people cu no one they they didn't know if we live there if it was staged if it was a flip they couldn't tell yeah some people were like I don't see clothes in the closet but this looks so like cozy in here do you live here no we don't but I think that staging can really take it up a notch and before we even do the renovation I'm thinking about how I'm going to Stage the home because when I'm thinking about how to Stage I'm looking at the functionality of the home and thinking about that has actually helped our Renovations like our current flip right now it's an 80s Colonial so it's not actually that old but they had like 15 rooms downstairs all the time like who needs this many living rooms and um so we took down some walls and I was still like I'm not going to stage three living rooms in this home that's ridiculous who wants that and so then we were like all we're just going to expand the kitchen like this living room is going to become part of the kitchen and we're making a coffee bar and we're doing things and it makes it look like you can use the space much more Grand when you walk into that kitchen AB beautiful we change the design of the island so it all flow nicely it's uh it's going to turn out pretty cool but we didn't come to that conclusion until I thought about how I'm going to Stage the space turn a problem into a uh a better outcome yeah we we turn problems into good things yeah every time you know that's a great point I think it's really smart to think about the staging when you're still trying to figure out what you're going to do for the renovation because you're right if you're thinking about functionality you're not the only one who's going to be thinking about the buyers are absolutely going to be thinking about functionality and when you can build that into your floor plan it's definitely going to make your house feel more homey and more livable and that's exactly what we're looking for but what I'd like to do is throw you a curveball here okay so as we close I want you to tell people a little bit of advice so I'm sure there are people thinking you know what are some things that I could do maybe inexpensively to to kind of set my house apart and how could they do those things or how do you think about doing things like this without overspending or over renovating because that is still something that can happen you can spend a lot of money on things that end up not producing a return so how do you find that balance okay so I think that it's important to order some things online I'm not saying spend more money but when someone walks into your flip and it looks like they just walked into Lowe's or Home Depot and everything is off the shelf and everything is up and oh that vanity I just saw last week and that light fixture is there and there's nothing that looks different then you've lost it right you've lost it and I know it takes a little bit more effort in in looking but it does not take more money it just is something that can't be found a mile away down the street when you walk into the Big Box store I'm not saying don't buy anything off the shelf but I'm saying mix it up with some things that people don't see every day so whether that's door knobs or some light fixtures or a faucet some some things that they don't see another tip that we do to save money is we paint the walls the trim the ceiling all the same color and it's a flat finish so after Renovations are completed staging is done we can go through and touch it up and you can't tell it's been touched up in the beginning we we picked out custom fancy colors and you know we'd go back in there after a month the buyer had a question or or something and we noticed they they painted everything they changed every color we did and I'm like well that was a waste so we're not going to do that anymore and now we we do a type of white off color white and it kind of gives her staging a nice blank canvas where she can kind of feature her her design her style and we've been using just so people know we I've been using Sharon Williams Alabaster for pretty much everything that's the the white you see behind me everything goes Alabaster and then from there I add you know we can add wood accents here and there or I do a lot of mixed metal so then you can see those things because we've created the canvas and so people get caught up like the trim needs to be this and the wall needs to be this and the ceiling needs to be this like no paint this thing all the same color it does not matter wow hearing it from from the people who are espousing to think out of the box that is reassuring that you can just uh paint everything the same color and people will still like it well Heather and George thank you so much for joining us and helping us really learn to think a little bit outside of the box it's obviously important to develop systems and processes that are predictable but as you can hear from George and Heather's story trying to apply your own personal creativity and finishes to a situation can improve your Roi in an individual deal and obviously as it has for these two help you develop a reputation that's just going to help your business bu scale over the long run so thank you both so much for joining us we really appreciate your time thanks for having us thank you well that was great I I feel like that was just a different perspective than what we get I don't know how you learned how to flip Henry but I've always heard that people when they flip they sort of just try and create this repeatable sort of almost assembly line type of atmosphere in their deals and it was cool to just hear how Heather and George are using what clearly is like their personal strengths to their advantage in their business yeah that was super refreshing almost and uh it was kind of like uh the permission I needed to be a little more aggressive in how we plan out uh what these projects can look like and you're right I I I always learned I just needed to be conservative and and appeal to the masses but the more I heard them talk and the more I listen to you know how it it's not just like they're like we'll do some fancy stuff but they were strategic about what they were doing and how they were doing it and who they were marketing to and that's just great business Acumen totally and there you know there's reasons people teach these things like you know make it repeatable follow these steps because when you you're learning you do want to sort of limit your risks but I think it's so important for everyone whether you're a flipper long-term rental whatever you do is to think critically and think for yourself like if you're seeing on the ground like something is working go with that just because other people or Henry and I don't say it on the show that you should be doing it if you can see with your own two eyes that this system is working you should be doing it that is what entrepreneurship is it's it's never cookie cutter you always have to apply your own creativity your own little flare to whatever that you're doing so I I loved hearing about that if you want to learn more about George and Heather you can check it out in the show notes we'll put links to all their information and social media and all that and I think we're good to get out of here Henry thanks for joining me man yes it was a great time as always thank you sir all right and thank you all so much for listening we'll see you next [Music] time

Channel: BiggerPockets

Views: 10,077

Keywords: fix and flip, flipping houses, house flipping, house flip, how to flip a house, how to flip houses, home renovation, home improvement, house flipping 2024, flipping houses 2024, how to start flipping houses, house flipper, real estate investing, invest in real estate, how to improve home value, how to increase home value, best home upgrades, best home renovations, house flipping tips, fix and flip tips, fix n flip, flip or flop, hgtv, biggerpockets, biggerpockets podcast

Id: p0JEc-bYMqI

Length: 40min 27sec (2427 seconds)

Published: Wed Mar 20 2024