Tiktok Viral TA3 Swim Faces The Sharks | Shark Tank US | Shark Tank Global

[Applause] next in the tank is a company that makes it easier to have your cake and still look [Music] great hi my name is Leela Shams I'm a fashion designer from Los Angeles and I'm here seeking $500,000 in exchange for 10% of my company sharks we all want to look amazing in a swimsuit and when we don't we blame our bodies well it's time we start blaming the real enemies first up the bikini this flimsy thing is doing us no favors and next we have the typical one piece no support they're either too short or too long no thank you and the suits that do have support like to hide your curves so much fabric so much draping oh it hurts my eyes Sharps I believe that your suit should support and enhance your body and that's why I created ta3 the world's most flattering [Music] swimsuit simply pull oh sorry oh sorry sorry best part of the presentation oh god um the world's most platter swimsuit what do I say next don't believe me don't believe me sharks pick it up pick it up from the um and that's why I created t83 the world's most flattering swimsuit don't believe me sharks see it for yourself simply pull the ties on the back of the suit to reveal a gorgeous sculpted shape and that's it let the compression and lacing do the hard work for you sharks my suits are not just a piece of cloes clothing their freedom freedom to relax and indulge without swimsuit stress so sharks who wants to suit up and cinch in a deal with me great job terrific is ta3 specifically designed for rubenesque women uh no it's uh size inclusive so right now I offer extra small to 3x it's thick enough material so it's going to suck you in which is we all want suck in and then here you can do it to as tight as you want but it's going to help accentuate your waist exactly okay so you did a good job of that thank you so much it's really the interior construction where there's double layer lining along the along the waist coret right yes it's similar to a corset but you'll never find a corset that is one piece you know of course it is always it to jam in your ribs yeah and they're they're woven they're non stretch so these are stret let's say you've solved a problem here okay I want to get into this 500,000 for 10% imp P of $5 million valuation y now what would tell me that you've solved a problem would be sales yep and I have sales I've been in business for 13 months and I've done 1.4 million what did you make on that 1.4 million uh 800,000 and 500,000 operating how did you do that I'm $500,000 into the bank type profit yeah well I I put most of it into inventory back into inventory Now Lea I want to understand your background a little bit I've been a fashion designer for over 20 years I was a design director in New York for multi-million and billion dollar Brands so dky jeans Express uh BB so I work for those kind of like you've been around so where who are you selling to how and how are you selling I'm only I'm only direct a consumer so I sell through my my website so what did you do to get those sales um I do a couple things the first thing was uh Instagram ads but what's been amazing is Tik Tok people see it and they're just like you know so I mean I had a customer I didn't pay a dime for this and she got 4 million views I sold out now do you have a patent on this lining I noticed there's a different lining that you mentioned you do have a patent pending so Leila it's difficult to do any clothing right so what is your return rate off of the sales of the my return rate is 20% Which is pretty on par if not a little better for for B I think it's a little low I think pry low usually women buy two sizes and then they return the one that doesn't fit my retail is quite High which um doesn't make people that enthusiastic to buy a ton of them for we don't even know talk about your business what's the sales what's your margins what's your cost landed all that uh so my cost allog together is $45 okay what do you sell it for 178 178 I invested in a swimwear company called raising wild uhhuh you know what the overreaching lesson I learned that we couldn't make the customers happy we had a return rate of about 25% by the time we developed one suit season and nipped and tucked it we were into a new color line we had so much excess inventory that we could not unload it I think you're courageous now that I've walked down that road you're half courageous Half Crazy okay but for me I'm going to go out because I just don't want to go down that road once again okay but I will say this is not a typical swimsuit company at all this is it's shaping swimwear and I don't think you would find those problems in the shapewear industry you know what congratulations on your success I mean it's enormous I mean just what you've been able to accomplish in such a short period of time and make money at it amazing progress but it's just not a fit for me so come out okay this is not a product category I'm going to invest in cuz I have no connection with it I have an Adonis body I don't need any compression I'm pretty happy so I'm out sorry what are you thinking to do with the money um buy more inventory I've been sold out almost the whole time I've been in business so I want to be prepared for next year I'm not going through this again I want to have all the inventory I need to meet my demand and my demand is huge I'm going to look at my phone after this and I'm telling you I probably sold out again I got to tell you what this inventory thing so Barber touched on a little inventory is has killed more people in our business than small pops have killed people right once you get to a level of let's say you were doing $100 million a year and $5 million of that was extra inventory times 10 years now you have $50 million of excess inventory that's taking up warehouse space it's seasonal and you have to have what we call a second door that means the TJ Maxx of Burlington to get rid of it and when you say that you paid $12 for it initially they say I'll give you 75 cents what that does is that kills all of your profit over the years so I'm really worried about the inventory so I'm out I can't believe this wait there's still one sharet left talk to me Lori um listen I think you are a great designer if you get a patent I think your play is going to a major player and Licensing that technology that thought in all sorts of different outfits I would never you would never do that no well unfortunately that would be my vision so I'm sorry I'm out thank you thank you very much thank you good luck but you don't need it you're going to do good I cannot believe the Sharks did not give me a deal they are going to regret this this is just going to be like ring like that doorbell that none of them invested in and it went that's going to be me I'm going to be the Ring of swimsuits e

Channel: Shark Tank Global

Views: 137,013

Keywords: Shark Tank, Shark Tank US, Shark Tank Australia, Kevin O’Leary, Barbara Corcoran, Daymond John, Robert Herjavec, Mark Cuban, Lori Greiner, Dragons’ Den, Money Tigers, Entrepreneurship, investment, reality tv, ta3, ta3 swimsuit, ta3 swimsuit review, ta3 swimsuit shark tank, ta3 swimsuit shark tank episode, ta3 swimsuit plus size, ta3 swim shark tank

Id: iHJ9wDeQ7JQ

Length: 8min 28sec (508 seconds)

Published: Tue Apr 16 2024