The Sharks Want to Know Where KidsLuv's Money Went - Shark Tank

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bringing her healthier juice alternative for kids, KidsLuv, to market. How much did you raise? $1 million. Ohh! $1 million? Yes. Wow! I know that sounds like a lot -- Yes, it's a lot! O'Leary: Wow! Yes, it is, but it's taken a lot for me to come up with the vegan vitamins to source it. I am in talks right now with one big-box national retailer to do a test. Okay, so, how much cash do you have left in the bank? What -- What did he -- I have $50,000 left in the bank. $50,000?! -Yes. -Out of the million? -Whoa. Ohh, Ashi! You burned through $950,000? So I want to explain that. How did you burn $950,000? Yikes! Jelinek: So, it's been 3 1/2 years that I have been working on this. Okay. Where did the bulk of the $950,000 go? So, regulatory. What is that? Lawyers? Okay, so -- so -- Yes. What did you spend the money on? So I did international, um, licensing, and international I.P. [ Groans ] Corcoran: Oh, my God. Herjavec: And what did that cost you? And national I.P. What did you spend on that? A lot. So, on that, I spent around...$150,000. Ohh! Oh! $150,000. So I have all that done, though. I've trademarked the name KidsLuv, as well as the parent-company name, which is The Luving Company. Ashi, just listening to this is so painful. Then I paid for my -- But I paid for my manufacturing run, as well. It's just -- There was one thing -- How much did you pay for a manufacturing run? It is painful. Jelinek: ...that I just did. So, I just finished a run, and I spent, um, $57,000 on the run, because it's Tetra Pak. My plan and why I'm here is to really focus on West Coast right now and then duplicate that plan to other coasts in a very strategic pattern following where my demographics are. No, I got it. That sounds very fancy, but where are you gonna get the money to do any of that? Well, so, right now, I'm also in the process of talking to my current investors about putting money into basically track me, where we are -- And what do your original investors say going back to them for more money? Are they eager to lend it? You know, now that I'm -- finally have gotten distribution in order, and I'm ready to be in stores -- [ Chuckles ] Ashi, listen to me a minute. You did all of that and spent all of that money before you found out the most important component, which is, can it sell? How fast can it sell? How much of it can I sell? Okay, so, I am at that point now that I have my distribution in lock. I understand that I spent money. I am totally willing to own my mistakes and ways that I could've saved -- No, but here's the rub. You're not owning your own mistakes, really. The investors that gave you their money are really owning your mistakes. And then you come here, and you're asking us to follow your other investors down that little yellow path. Well -- It makes absolutely no sense. So -- It's amazing to me that you don't see what's wrong with that picture. For all of those reasons, I'm out. Cuban: Yeah, Ashi, I mean, the one thing that you haven't owned up to is saying that you're going door to door. And I understand it's tough for the family. But I am. I'm doing grassroots marketing efforts -- Marketing is not sales. Marketing is trying to create demand so that there's sell-through at some point. But I am selling the product. What I had to do in order to get it to the market is to come up with a strategy, and, unfortunately, I did not plan on that the distribution was going to take this long to lock down. Again, you say the word "distribution." Yeah. I didn't say "distribution." You're just talking about me doing it. Yes! Whose company is it? Mine. Who's responsible for it? Me. Who should be doing all the selling? Me. That's what I'm doing now. No. Going out and getting a distributor is not doing all the selling. For those reasons, I'm out, Ashi. Okay. I wish you all the best. Okay, thank you. 00:03:26.373,00:00:00.000 O'Leary: This idea has merit, but we need sell-through data,
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Channel: ABC
Views: 1,106,781
Rating: undefined out of 5
Keywords: business, entrepreneurs, sharks, competition, profits, money, million, kidsluv, mark cuban, robert herjavec, lori greiner, kevin o'leary, barbara corcoran, ashi jelinek
Id: H7DHcd_XPbw
Channel Id: undefined
Length: 3min 33sec (213 seconds)
Published: Sat Mar 14 2020
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