This Shark Tank Product Gives Parents Some Extra Shut Eye | CNBC Prime

what's up sharks my name is brett parker and i'm stephanie parker and we're from fort worth texas our company is sleeping baby and we're here seeking an investment of two hundred thousand dollars in exchange for ten percent of our company for new parents the most valuable commodity is sleep you'll do anything to get your baby to sleep longer our product is a sleep insanity saver for parents and babies everywhere when our daughter charlotte was a newborn we practiced the swaddle technique where we wrapped her up like a little burrito and the tight and cozy fit helped her sleep through the night this is our son maverick he's all snug in a swaddle and then all of a sudden like most babies eventually they break out and they start scratching their face waking themselves up and that's never good for the baby or the parent well our daughter uh as she got older began waking up every 15 minutes we were exhausted we knew that we had to do something to transition off the swaddle out of desperation and exhaustion i sat down on my little sewing machine and the fabulous zippity zip was born like a swaddle it mimics the cozy enclosed environment of the womb but it also allows a baby to push up and roll over and wiggle around safely and freely i'll show you a little bit of how it works so this is our little son maverick again sleeping in a zippity zip he startles and as you can see because of the slight resistance in the arms he's able to put himself back to sleep without my help oh so when our daughter tried the zippity zip the first time she slept 12 hours which means we slept 12 hours that night so i'm gonna go ahead and show you a couple of our zipity zip so you can see the fabulous quality so who startled the baby just to make a great video me thank you i know right i was like oh gosh what's yours got on it kevin monsters okay so why why don't you tell us how many of these little straight jackets you're selling we've sold a few we've sold about 25 000. what do you sell them for 34 95 to 39.95 when did you start selling uh two and a half years so we've sold a little over a million dollars worth wow oh you sell them direct you sell them wholesale 100 of our business is through our own site online 100 retail is a very difficult beast to manage i think this connection you've created with your customer base is unique and it's it's from the heart it's hard to listen your story without getting emotional it's so powerful i do your deal um 200 000 for 20 straight deal i do not want to see you die in retail i'm about to fall over no royalty forever no no there's no there's no royalty there's no royalties my offer is straight equity i have a connection to this to actually take that deal because that would be a first ever you guys this is my old family business all over again except with people that have figured it out in a new world thank you for the offer so i'm gonna match kevin's offer wow two hundred thousand for twenty nine are you a retail guy i think we're going to try it test it if it doesn't work we're gonna stay right where we are all the offers are extremely generous my question to you damon is this we understand that you probably have the manufacturing that you could help us out with correct sure of course um and we don't want to be overly greedy but for lack of better terms this is our baby but without going back and forth we would do the 15 for 200 000 and we would do it today [Music] why did you do that i would normally want 33 i will have a lot of work to do on this going down any lower will be challenging because obviously there's a lot of in-kind things that come with it because when i have a staff i'm still paying them not not putting the cost on to you i have to stick in my number and i'm sorry i normally would be 33 i really want to take this ride with you but i have to stick a 20. let me ask you this do you want to partner another shark in this process absolutely not congratulations i like that you want a partner [Music] you

Channel: CNBC Prime

Views: 324,019

Keywords: CNBC Prime, Money, cnbc, tv, television, cnbc tv, finance, cnbc money, cnbc finance, cnbc channel, cnbc television, business, cnbc business, Shark Tank, Mark Cuban, Barbara Corcoran, Kevin O'Leary, Daymond John, Robert Herjavec, Lori Greiner, The Sharks, Entrepreneurs, Entrepreneurship, Investing, Investments, Shark Tank Deals, Brett and Stephanie Parker, zippidee zip, baby swaddlee, zippidee zip baby swaddlee, Brett, Stephanie Parker, new parents, parents, Zipadee-Zip, sleeping Baby

Id: 1j9MmMY4an4

Length: 5min 8sec (308 seconds)

Published: Tue May 18 2021