This Bag Is The Ultimate Flex | Behind The HYPE: Goyard

I have a whole collection of goyard oh yeah disco yard as well I really like disco yard in general when it comes to the world's most coveted high-end brands names like Louie Vuitton Gucci and Hermes quickly come to mind but there's another label most discerning luxury aficionado speak of in the highest regard go yard in the ever-changing world of luxury fashion go yard continues to stand out as the ultimate status symbol for the world well beloved by aristocrats celebrities and fashion icons high-profile personalities such as Megan Marco Pharrell Williams and Victoria Beckham have all been photographed with their goyard bag in tow renowned for its exceptionally crafted bags trunks and custom travel accessories the parisian maison is the ultimate definition of exclusive luxury you also can't buy go yard pieces just anywhere it's all part of the labels mystery and reclusive branding which makes goyard products that much more appealing to consumers today buying a go yard piece is the ultimate investment purchase for many the brand is the epitome of sophistication and prestige with designs meant to simply be timeless [Music] behind the hype popular in the street wearing hip hop community some noteworthy moments for the brand include ASAP Rocky sporting his messenger bag at the 2016 Grammy Awards and Kanye West's starting the Goyard briefcase trend when his infamous 2009 Paris Fashion Week photograph alongside Don Z and Virgil a blow went viral Pablo Picasso Coco Chanel and Marilyn Monroe were special clients of the Parisian Maison as well in fact the Duke and Duchess of Windsor were also avid collectors and own several choice pieces which included a customized trunk able to hold 150 pairs of shoes while hard to believe with all the celebrity cosines there's still an air of secrecy and intrigue surrounding go yard in a rare brand profile a go yard representative told heipiess magazine that luxury is a dream and revealing too much of what goes on behind the scenes would spoil the magic any type of advertising and marketing is practically done by word-of-mouth and usually only spoken about by those in the know goyard also told heipiess we believe that whispering softly in someone's ears is not only more elegant but also much more efficient than screaming at the top of one panties you won't find goyard publicly announcing its celebrity customers like other luxury labels today but they are keen on educating consumers about its rich history and traditions goliard is the oldest leather goods and trunk company still in business it was founded in Paris in 1853 even then the company had been doing business dating back to 1792 under the house of Martine crafting custom travel trunks and providing monogramming services for train travel it wasn't until 1834 that store moved to its historic 233 rue saint-honore address in Paris where they still remain in operation until is de Gaulle Yard started to see more success in 1885 when edmond coal yard took over the business that year edmond increased the houses status amongst the elite by attracting international clientele and developing what we know today is the Goyard ii in canvas the cotton and linen we've used to make its products perhaps the Paris brands most recognizable calling card is its signature monogram specifically the repeating chevron pattern is actually the third letter Y in goyard the letter is formed by piled dots and different shades to create an interlocked 3-dimensional effect in fact the dot you see up close symbolized the Goyard family's history in the law of driving business which was before they went into the trunk and luggage making trade the infamous monogram in combination with Co yds vibrant colors is what creates distinction and desirability amongst its products while the houses classic tones are black and tan special hues such as burgundy blue orange and green are also highly sought-after go yards luxury designs only has five product categories ranging from travel goods handbags accessories pet accessories and special orders prices range from three hundred to sixteen thousand US dollars and can go higher depending on custom requests goyard once made a special trunk that turned into a writing desk for sherlock holmes creator Sir Arthur Conan Doyle additionally request for hand-painted monogramming are still available and can significantly raise the cost even higher what's important to note about goyard is that it's still privately owned to this day and that means having control when it comes to quality quantity and consumer expectations luxury retail analyst pam Danzinger stated if everyone has their mass-market products it's less desirable goal yarn holds its traditional craft oriented routes that truly has a limited supply because that's what their commitment is about ultimately goyard is as authentic as it gets when it comes to the savvy consumer aspiring to own the best possible product money can buy as the company says we believe in being authentic true to ourselves and the best version of ourselves we can possibly be we like to think that goyard is a state of mind and as such is for everyone [Music] behind [Music] [Music]

Channel: HYPEBEAST

Views: 681,528

Rating: 4.9228649 out of 5

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Id: NDcZ2pLyfhE

Length: 5min 5sec (305 seconds)

Published: Fri Jun 26 2020