In this video,
you'll learn how freelancers and agency owners,
just like you, can create content with AI
that doesn't suck. And furthermore helps
you generate clients via SEO. Hey, this is Zach
from double your freelancing. Today's video is a snippet
from a recent podcast episode that I did with Tim Davidson,
who's a member of the Deaf Accelerator community. So if you enjoyed this video, I would recommend
you check out that full podcast, which you can find
both on YouTube and on our actual
separate podcast. But given you watching this on YouTube,
I would recommend checking out that full podcast on YouTube,
because he does a lot of screen sharing and it's ultimately
like a masterclass in AI content creation
and SEO for freelancers. So for this clip, Tim is going to walk us through
his kind of high level process for how to use AI to create content
that doesn't suck, because if you just go into
ChatGPT and say, write me an article about blah,
blah, blah, it's probably going to suck. Tim has a unique process
that I thought was really cool that, that he uses
to make content that is both SEO oriented
and enjoyable to read. He finds the right
blend of using the AI to, to do a lot of the heavy lifting and time saving
while still injecting what I would call his secret
sauce to make the content his make it unique
and his unique perspective, that kind of thing.
So let's jump into the clip. the fear I sometimes have with
AI content is that if somebody is not a writer,
like someone's just a developer, they maybe would think ChatGPT
content is good by default, and so how would they know that it's bad
and that it needs tweaking? Things like, like that's
where I kind of come at this and I'm not sure if what we're going to talk about
today would address that. Like do you think your process lowers
the like writing skill bar or, or does it just make it more
efficient because it seems like it seems like you've got to still kind of know what is good
and what's not, which requires a skill bar. Yeah, that's a good question. I think. It lowers the. I think it means
that you can write an article that's not as good and. Still have it be. Effective. So, you can your content is more likely to rank,
and it's more likely to. Contain information. That,
you wouldn't have thought. Of because you're using AI,
which is kind of the the magic of writing
content this way. Because as I said before,
like I do a lot of this content while I'm sitting on the couch
watching TV. So it's not like I'm seeing that kind of thinking about it,
looking out. References and stuff. Yeah, yeah,
that's a nice benefit of it. Like even everything else aside, if you can get the same quality
with a different level of, deep focus required, like if you can get a
nice quality article, you don't have to really think
about. That's cool.
That's a nice thing. Yeah. I like in any article I write, if I write
a really great article, it's going to be
an aggregated article that has stats and like stuff
where someone will read it and put it down and be like,
man, that was awesome. Like start to finish.
That was great. But Google doesn't rank you site
if you write one of those articles
every three months. So you need to write
some content that's like filler, but. Has enough value as someone. Reads it and they're like, yeah, that's
actually really interesting. And then they read some stuff
like, this is informative,
this is informative. All right.
There's a. Unique point. So this technique does still. Involve you. As the person who has subject matter expertise
going into the article. And adding like at least three kind of unique points
that ChatGPT can't think of. so it's not completely
hands off. You do at the end
have to go through and. Put that magic in there, but. It gives you
like 90% of the content. And it's written in your voice. So you can go through it
and be like, I don't. Have to write that 90%. I just have
to do the 10% really well. Are you able to give with your process? Because I, I've been thinking of how I might use your process
with my own content and what I've been wanting for a while
is to be able to have, like, I usually write a very cursory outline for myself when I go to create a YouTube
video or something, I have a cursory outline, maybe even record the video
and feed the the transcript of the video in
or feed my outline in. Like, is there a way
that you can in advance kind of share
your take on something? So if someone if the thing that
surfer SEO spat out was like the best way
to create a Shopify store, that's the kind of thing
my concern would be that if I fed that into ChatGPT, like,
its definition of the best way might
well be different than mine. And I think one of the one of the kind
of most important things at this point for content
creation is being opinionated based on your experience versus
aggregating all the possible ways,
since that's like generic content
that he ChatGPT could do. Does your process involve that,
or is it just let ChatGPT decide
what it thinks is the best way? Are you telling it
what you're planning? And it builds from there? Yeah, I'm telling it
what I'm planning, but I. Also don't write the.
Outline myself. I let surfer do that
because it knows what ranks. So when you put your keyword
into a surfer. It it. Creates the article, it goes off and it analyzes
the top like 5 or 10 posts that are ranking
for your keyword. And then it, Breaks
those articles apart and figures out which terms
are being used the most. Frequently. It gives you an option to drop,
an outline directly into your article,
which contains a lot. Of those phrases. So it gives. You a bunch of. H2O and a bunch of bullet.
Points. So, From that outline. And this is kind of
getting into a bit that I should probably share
with my screen. But from that outline, I go and. Take. That, I take that whole thing
and drop it into ChatGPT and say to ChatGPT like, how does this sound? You like,
what's what's missing? Can you? Because, you know, Steph is doing this
for an SEO perspective. And often I read
through the headlines and I'm. Like that
doesn't make any sense. In the context of like what
someone would be reading, like. Going start to finish. You've talked
about all this beginner. Stuff
and then some advanced stuff, and now you're talking
about something that's. Completely.
Unrelated to the topic. So I get ChatGPT to filter
those bits out, and I ask it
if there's any kind of headlines or bullet points
that are missing. And once I've got that outline,
that's an. SEO ready outline,
and then I use. My trained model to copy the headlines
and the bullet points and just drop them in and say, hey, what do you think about
this? Write me some content
and copy that and put it back into the surfer
article. Once I've got all of that
content together, that's when I go and do my 15
15 minute revision and chop stuff out
and put my unique points in. It sounds cool. What I'm wondering is, like, suppose surfer made the outline and it said, like, the best way to make a Shopify
store is to use this like a certain pre-built theme. And its recommendation
of that represents the fact, like, this is where
I run into challenges with with keyword
driven content. Its recommendation maybe mirrors like searching intent or belief,
like it mirrors what people are most
ready to believe, but it might not be something
you resonate with. Like if, let's say
I was doing something for DIY, if I was like,
the best way to get clients and all the shit
that comes up for that, all the articles
that rank for that are talking about like Fiverr. But I don't personally think
fiber's the best way. I wouldn't want to write
and this is me. That's my special secret
snowflake man who cares about the brand versus just putting out
content to put out content. But I would be I wouldn't
want to create a content piece that advocates for something
that I don't think is smart, but I would also feel
conflicted. It's like, well,
if I scrap this and like, say my own thing,
that it's like a rank. So like, have you ever had that situation with the content briefs
given to you, and what do you do when that happens? Yeah, all the time.
All the time. sometimes the outlines
go pretty off script. For what.
You think they should be doing. and I will I'll typically
just add my own headlines to steer it back on track. if the if the outline. Is completely off kilter,
then I'll just ditch the keyword and move on to something else
that's like, you know, I have at the moment,
I think I have maybe 3 or 400 keywords in my list, and. That only took me
about an hour to generate. So there's literally
tens of thousands out there that could be driving
your traffic. and it's not worth
getting hung up on one keyword just because the article's. Not. Heading in your favor. But it sounds like you wouldn't
bother if if you had an answer to the question,
but it was like super different than what
you were seeing from surfer. You wouldn't even
bother creating the article. Not unless I thought the article
was going to rank really well. So if I found a. Keyword
that was like 500 hits a. Month, and I knew a really good,
unique response for it, and I could write a response
that also ticked. Surfers Box. So like a surfer has. A, has. A scoring metric where if you get over 70% of
the things it wants you to do, so you have the right
word count, you had. The right. Number of images.
You have the right number of. Paragraphs. You use most of the keywords that it's telling you to use,
which you can do while you're writing
to your own topic. If I could take
all of those boxes and I'd go for it,
but also keeping in mind that if you're using AI generated content, you're doing it because
you don't have a lot of time. And, when you start heading down
this pathway, like I want my content
to be perfect, then you kind of committing
half a day to writing content, and it's probably
not going to yield you half a day's
worth of like, return. Yeah, that makes sense. So hopefully
you found this helpful. If you want to check out
the full episode, I would highly recommend it. You should be able
to find it on our channel, or maybe we will remember to put a link to it
in the YouTube description, or maybe one of those ones
at the top. I don't know how to do that. Maybe we can do that. and if we didn't remember
to do any of those things, you can just go to our channel
and search Tim Davidson, and you should be able
to find the whole episode. And if you want to join the dive
community where I know Tim from where we do a weekly
coaching, weekly, like, kind of check in accountability
calls and one on ones with me. You can check that out
at the link forward slash community. Thanks for being here.
And see you in the next video.
