The Secret To Finding People to Sell To Without Looking - Selling Simplified

hey guys myron golden here and we are on video four of the series selling made simple and we're simple or selling simplified not selling made simple but selling simplify and the objective of this video series is to help you understand not to make these mistakes that are costing you already costing you a fortune and it doesn't matter if you sell cars or insurance or if you sell houses or if you sell information or if you're an author and you sell books whatever you sell you will sell more if you avoid these mistakes and and what's really interesting is this is not some rehashed stuff that somebody else talked about this is stuff that i've learned through thousands of hours of selling uh nose to nose toes to toes belly to belly across the kitchen table one-on-one sales doing it one on many sales doing it over the internet sales do not make these mistakes [Music] so this is mistake number four and that is don't make this mistake by the way that is trying to find people to sell stuff to to sell your stuff to instead of doing that make yourself make yourself more findable okay someone move this down so to make yourself more is findable word i think it's a word if it's not a word if it wasn't a word it's a word now right so make yourself more findable for people who already want to buy what you already want to sell and i'm going to tell you something this secret has made me millions of dollars this secret has made my students millions of dollars this secret right here has lowered my ad cost more than any other well secret except for one other secret so the second most lowered ad cost in my business history is because of this one right here and so what do i mean by that so what happens is when a person gets started in business nobody knows who they are and so what they do what most people do is they go out and they start looking for people to sell their stuff too i'm prospecting for my insurance i'm prospecting for my car sales i'm prospecting prospecting is a waste of time it doesn't make sense instead of prospecting looking to sell people stuff like finding and looking to find people to sell stuff to what you should do is you should make yourself findable because i'm going to show you the process that happens first but the problem is like somebody sees your ad and they've never heard of you right and now they're like i don't know if i believe that person and then you just wasted that money right and so the problem is that when you're um when you're building a business and you don't have a reputation there are things you can do because the problem one of the biggest problems you have right now in your business is that a private detective with the help of the cia and the internal revenue service cannot find you on google or youtube right they can't find you people don't know where to find you they can't find you you are unfindable so how do you make yourself findable for people who already want to buy what you already want to sell you create a lot of content and not just a lot of content junk content that underwhelms people only tells them you're not good it only tells more people that you're not good you don't want to broadcast through the world hey guys i'm really crappy hey guys i'm terrible don't you want to know about me they don't want to know about you so here's what here are the two things that will make you way more findable you need to create a lot of a pro i'm going to do profound first you need to create profound content what does profound mean profound mean means it teaches them something they didn't know and it teaches them something they didn't know in a way that makes it easier for them to learn it are y'all tracking so you want to create profound content not just any old content now what's really cool is one way and i'm not going to give you all the ways right here because it'll take me too much time but one way to create profile content is to go find some profound content that's underdeveloped and by the way almost all content in the marketplace is underdeveloped why because like truth is infinite and our comprehension is finite right so what do i mean by that so you take somebody like abraham lincoln for instance right and everybody knows abraham lincoln was a great man great mind blah blah blah right all that so one of his most famous quotes is i will prepare myself and perhaps my time will come that is a brilliant quote i will prepare myself and perhaps my time will come by the way while i'm on that subject think about this people who are pros the difference between professionals and amateurs is how much time they spend in preparation and how much time they spend performing right uh an amateur spends twice as much time performing as they do preparing four times as much time performing as they do preparing eight times as much time performing as they do for preparing professionals spend twice as much time preparing to do performing they spend four times as much time preparing as they do performing they spend ten times twelve times more time preparing than they do performing and that's why when they show up to perform they make it look so effortless it's effortless now because it was effort filled in the preparation stage that's that's an aside that has nothing to do with what i'm talking about but i couldn't skip over it because that's who i am okay so so so abraham lincoln said i will prepare myself and perhaps my time will come abraham lincoln was brilliant but what if i take that thought that he gave us that so many people have quoted so many people have thought about and what if i expand it what if i add just a little bit of water maybe a teaspoon of sugar and a pinch of salt and just make it better like you can take the quotes of great people and make them better you all want to see me do it i know you do so i'm going to do it here we go abra so if i'm going to quote this what i'm going to do by the way i'm going to tell you what's going to happen when i quote it before i do it before i before i expand on it before i add the water the teaspoon of sugar the pinch of salt before i do that i'm going to tell you what's going to happen so if i will take abraham lincoln's quote and then i will add my secret sauce to it and make it better than it was when abraham lincoln got finished with it what will happen is it'll cause people to think of me when they think of abraham lincoln but it also caused them to think of me in the same light that they think of abraham lincoln what so you get to borrow the credibility and presence and genius and reputation and honor of people of of a guy people think is one of the greatest americans of all times how cool is that so y'all ready for me to do it so here it is abraham lincoln said and i'm going to do it just like just like if i were doing a presentation talking to somebody across the kitchen table or if i was if i were doing a presentation on stage okay here we go abraham lincoln said i will prepare myself and perhaps my time will come myron golden says my time is going to come whether i prepare myself or not if i am prepared when my time comes it will reveal me if i am not prepared it will expose me and then drop the mic right and people go oh my goodness that's so crazy that's amazing wait say that again right and the people start going crazy so what happens now because they like that because somebody found that and they liked it they share it so if i have that on youtube for somebody to find and i keep that's what i mean when i say profound it's something that teaches people something they didn't know and it teaches it to them in a way that makes it easier for them to learn and more desirable for them to learn and easier for them to share okay now what happens i have that i have that quote or a video content on youtube and now when somebody finds my ad they say wow i never heard of that guy before who is he then they start googling me what happens when they google me they start seeing all these videos all of this content articles videos stories whatever you have out there the content that you've created you've given them a place to go do a deep dive on you after they find out about you on an ad after they find out about you on an instagram video after they find out about you on a facebook live or an instagram live or a youtube live they see you for the first time maybe on stage maybe they hear you on a podcast like i never heard that person before but what they said sounds good let me see if that's how they are all the time or if that was just a fluke right so they go google you and then they watch video after video after video after video and what happens when your content is profound people get addicted like literally they get addicted to your content why because when you put out good content it releases like it causes their brain to secrete like chemicals that are like drugs that they get addicted to dopamine right that's one of them oxytocin that's another one serotonin and um uh what's the one that starts with an e um it's not coming to me but there's one that starts with an e i promise okay so profound content b and i'm sure some people and by the way by the way i'm sure some people who remember what e was and it'll come to me as soon as this video ends uh some of the people who know what he is they'll put it in the comments so you've missed nothing and i gave you all an opportunity to share okay so profound content but then also in addition to profound content your content needs to be prolific what does prolific mean it's everywhere you have to have so much content out there when people find you and they're blown away oh my goodness and then all of a sudden when they go do a deep dive on you literally before they know it they spent five hours watching you that's what you do and when you do when you create this content that's prolific and profound you have to make sure you show them what you have can do for them make yourself more findable for people who already want to buy what you already want to sell here's what's really cool here's what i discovered here's why most sales people struggle and some of us don't most salespeople struggle because they waste a lot of time looking for people to sell stuff to while people like me are just creating prolific profound content that allows people to find us and then when they find us they have a place to go do a deep dive and do their own research and they think they're doing research but what they're actually doing is they're pre-indoctrinating themselves to say yes to your offer when you make one that is the beauty of making yourself more findable and when you do it it'll change your business for the rest of your business so congratulations for watching this video wait till you see what the next video is going to be it's going to be mind blowing it's my favorite one of all of the five um the five mistakes people make this is the next video it's my favorite but don't forget if you like this video share it comment don't forget to subscribe and like the video as well and we'll look forward to seeing you on the next video myron golden i'm out of here you

Channel: Myron Golden

Views: 202,917

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Id: n-LY9mWyV9E

Length: 11min 29sec (689 seconds)

Published: Fri Apr 22 2022