the luxury of privacy & the celebrity vs. influencer paradox

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- Hello, my beautiful doves. My name is Mina  Le, and someone recently called me their favorite   yapper, which I'm taking as the highest form  of compliment. So yeah, if you're new here,   I yap about fashion, media, and culture on this  channel. Also, if you're old here, if you're a   returning viewer and you're like, "Mina, what  happened to your voice? It's so sickening,"   I'm not sick, I'm just super congested because I  have allergies and because March is spring now,   thank you, climate change, I'm getting  allergies way sooner than normal. And also,   my meds are taking a bit to kick in, so  we're just dealing with this for now. Anyway,   today, we're gonna be talking about the  privilege of being able to exist offline,   the romanticization of the solitary  artist in the face of Oscar campaigning. - [Interviewer] Are you aware of the  Disappointed Cillian Murphy meme on the internet? - The what? - [Interviewer] The Disappointed  Cillian Murphy meme. - I don't, what's a meme? - And the hatred for influencers. Two things have  happened that are related to this video inception.   One, on the fashion front, everyone was just  losing their shit over The Row banning the use of   phones during their Paris Fashion Week show last  month, and, two, in the Hollywood circuit, people   continue to make fun of Austin Butler for being  cringe, and I think the latest method acting news   for him is that he had to hire an accent coach to  relearn how to speak his normal voice post-Elvis. - I mean, I had a dialect coach just  to help me not sound like Elvis- - Oh, wow. - In that film. - Wow. - Um. Why don't we just try  saying your name? Austin. - El- - Ah- - Elvis. - Austin. - Elvis. - Ah. - Ah, ah, ah, Aust- - Nuh-nuh. - Aust- - I'll get all into that in due time, but  let's get started. Care/of offers a curated   set of products that are designed to work, with  research-based ingredients and optimal doses.   They also have an app that helps you track how  you're feeling and provide you insights so that   you can adjust your routine whenever you need  to. So this is my vitamin pack. They have lots   of vitamins to offer, but if you take their quiz  online, you can get personal recommendations based   on your circumstances. In my pack, I have the  multivitamin plus iron pill. It just helps fill   gaps in my nutrition because, admittedly, I'm  not the best at maintaining a healthy, balanced   diet with my meals, so I just feel better knowing  that I'm taking vitamins daily at least. I also   take rhodiola, which is this adaptogenic herb,  to help my body adapt to stress because I work   for myself and that comes with its own stresses.  I feel like it's a common thing where you know   you're supposed to take vitamins but you don't  really know why, and what I really like about   Care/of is they have all these research guides  online so you can really delve into the benefits   that have been tested and see if any of that is  something that you wanna put in your own body.   Take Care/of's quiz to find out what's recommended  for you, and use my code MINALE50 for 50% off   subscription items in your first order. So as I  said, during Paris Fashion Week, the luxury brand   The Row made headlines for banning phones. Prior  to the show's start, guests were sent this email:   "We kindly ask that you refrain from capturing  or sharing any content during your experience.   In place of phones, guests were provided notebooks  to jot down their comments, and afterwards, dozens   of journalists and TikTokers published think  pieces on what this meant. "It was elitist." "It   was quiet luxury snobbery.' "It was a marketing  ploy." "It was a commentary on our inability to   live in the moment." Et cetera. The reason why  some people criticized this move was because   not allowing photos and videos could be seen as an  act of gatekeeping. Granted, official photos were   released later, but I think it's important to note  that social media has democratized the fashion   industry in a really profound way because fashion  shows have always been and still are invite-only   events. So, for many people, seeing a show  through someone else's phone screen may be the   only way that they can experience the show. Plus  many creators also give behind-the-scenes looks,   unboxing the elaborate invitations, and show  outfits, and going to the venues. Also, The   Row sells at some of the highest price points seen  today in ready-to-wear and is the poster child for   the quiet luxury aesthetic. For anyone unfamiliar  with this brand, I highly suggest that you go onto   their website and, you know, experience that shock  for the first time. Their anti-phone move can thus   be more easily interpreted as a way to preserve  high fashion for the elite. It can also just be   like an annoyance for editors and journalists who  need to cover the show. Fashion editor Vanessa   Friedman, who attended the show, was frustrated  by this move, writing on Twitter, "I don't believe   that taking photos interferes with my ability to  fully consider what I'm seeing, and I believe I'm   old enough to decide that for myself." For people  who work in fashion and are not just there to   simply look at pretty clothes, having no access  to their phones makes the work more tedious.   It's just faster to jot down notes via an iPhone  keyboard than to chicken scratch on pen and paper,   I'm sorry to say, even though, you know, I do love  analog stuff. It's just also easier to remember   the clothing pieces that you wanna write about  if you have images of them from the moment. And,   you know, I don't usually do, like, fashion  show reviews, but whenever I do a costume   review of a movie, I'll watch the movie, and as  I'm watching the movie, I'll watch on my laptop,   and I'll take screenshots of every single costume  that appears in the movie that I think is, like,   noteworthy. And yes, it does take from the full  experience of watching something, but I'm working,   and reviewing screenshots afterwards helps  me see similarities or differences between   costumes and characters. It also lets me see the  sequence of when costumes cropped up and how that   relates to storytelling. And honestly, it's just  easier for me to remember what's going on if I'm   taking the screenshots myself versus looking up  high-res screen caps of the movie afterwards.   Though sometimes if I find myself, like, really  enjoying the movie, I'll just watch it straight   through and then do the whole screen cap thing  in my second watch. However, I also wanna add   that The Row was founded by the Olsen twins, who  are notoriously private individuals. They rarely   give interviews, they don't have personal  Instagram accounts, at least public ones,   and their attitude towards privacy carries over to  their brand branding as well. The Row's dedicated   Instagram account posts sporadically and mainly  images of artworks to inspire rather than products   to promote. Writer Adelaide Guerisoli also notes  that ironically, despite the brand's low profile,   TikTok and social media have become obsessed with  it. In recent months, The Row has experienced a   wave of growing popularity in conjunction with the  rise of quiet luxury, celebrities like Jennifer   Lawrence who've been photographed repping the  brand, and via its line of men's bags that have   been championed by it boys Jacob Elordi and Harry  Styles. The Olsen's decision to leave phones at   the door could be them just trying to reign the  brand back to its more, for lack of a better word,   quiet luxury roots. And as Guerisoli writes,  "Taking control of the narrative of their product,   designed for those who can buy a 5,000 euro coat  without their heart or wallet skipping a beat,   ultimately isn't so unfair." Their anti-phone  agenda can thus be seen as an even bigger flex.   They don't need social media publicity  to make money or build brand loyalty,   as is the case with most other corporations, even  the luxury ones. For example, Loewe used TikTok   to celebrate and publicize the artisans behind  their creations, and smaller brands like Coperni,   Elena Velez, among countless others have had to  rely on borderline gimmicky spectacles to create   buzz. It reminds me of the Substack essay read on  friend of the channel Avery Trufelman's Articles   of Interest Substack, which I highly recommend for  any fashion history lovers along with her podcast,   which is just so research dense while being  entertaining. Love Avery. Anyway, Avery featured   a guest writer, Marie Myrhoj. I tried to look up  the pronunciation of her last name and I couldn't   find that pronunciation, so I apologize to any  Danish people. But anyway, Marie wrote about how   smartphones have changed the fashion show, and  she wrote, "Arguably the smartphone might have   brought more depth, movement, and tactility to the  clothes moving down the runway. Thanks to video,   the algorithmically-preferred content, we could  all watch the runway as the light changes. The   model turns around, we can watch what she looks  like to the viewers sitting off to the side. It's   no surprise that, as fashion shows became more  Instagrammable, they had to provide more action.   They became social media spectacles." While  admittedly designers have presented experimental   shows way before the smartphone, Maria explains,  "The phone has turned the attention away from the   laser beam of the runway and onto the showgoer.  If we look at Jacquemus's Fall 2023 show,   for instance, guests arrived in pairs and rowed  to their places in little white boats that docked   along the runway. All of this is to say that  in some shows, it feels like the clothes play   a supporting role, especially when these shows  put trending influencers in the front row that   have little to no previous relationship with  a brand or even the fashion industry at large.   Sabrina Bahsoon, also known as Tube Girl, who  became a sensation after posting TikTok videos   of her dancing on the London Tube, was folded  into the industry almost immediately post-going   viral. For example, she walked MAC Cosmetics' The  Face Show event and the Christian Cowan runway   show. She also attended the Balmain, Courreges,  and Alessandra Rich shows, all during her first   fashion month. I have no personal hate towards  Sabrina, as a disclaimer, I liked her subway   videos and I'm always gonna root for an Asian  queen, okay, unless they say something crazy,   you can write that on my grave. But some people  online criticized her ascent into the high fashion   space because they couldn't see the link between  energetic dancing and high fashion. This is not a   new conversation by the way. I remember when Emma  Chamberlain and the Dolan Twins first got invited   to the Louis Vuitton show. People were clamoring  in the comments about how they didn't deserve to   be there because they were not fashionable  enough. But the hard pill to swallow is that   it doesn't matter if a creator or celebrity likes  fashion because these brands are just looking for   someone who can draw more eyeballs to them in a  super oversaturated industry. Plus, fashion is   very niche and these lifestyle influencers have  the advantage of having a reach that can draw in   new consumers into the fashion space. And as just  an example of successful influencer marketing,   Madeline Argy, who has about 5 million followers  on TikTok last time I checked, attended the Tory   Burch show during New York Fashion Week and drove  $289,000 in media impact value. In comparison,   Emma Roberts, an actress who has almost 21 million  followers on Instagram, drove 177,000 in MIV at   the same show, a little more than half of Argy's  impact. The reason that celebrities were invited   to the front row in the first place was because  of their star power or advertising power. Think   Audrey Hepburn advertising for Givenchy. But  times are changing and celebrities may not   be as powerful in the advertising front as top  influencers. Of course, the top dogs like Dior   and Gucci still have notoriously higher barriers  to entry for their shows, but that might be   because they feel they don't need as much social  media press because they have pretty well-known   reputations already. Also, not to sound shady  because I love many of these brands, but some   legacy high fashion brands, I think, are also a  bit more traditionalist in their marketing. For   example, I used to be signed with a top modeling  agency. I know! Keyword is used to though,   and one of the scouting agents from that agency  was once solicited by this massive TikToker back   in 2020 and the agent said no. She didn't want  this TikToker to be signed because she didn't   like TikTokers. And a year later, everyone  in the office was like, WTF, we could have   made so much money off that girl. In comparison,  smaller brands kind of have to fill their front   row with influencers because that's how they get  viral, that's how they make money, that's how they   jumpstart a successful business. And most smaller  brands present during New York Fashion Week, which   is why every season we get the same discourse  about how New York Fashion Week sucks because   it's overrun by influencers and the real fashion  girlies go to Paris and Milan. Look, I've attended   New York Fashion Week for a few seasons, and yes,  there are definitely influencers who are entitled   and who don't really care about what they're  watching. But I do think the discourse that comes   up literally every six months is really exhausting  and overplayed at this point. And a lot of it is   just, like, overemphasizing, like, what's actually  happening. For example, last September, there was   rage bait about influencers like the Ariana  Grande impersonator walking runway shows and   taking jobs from models, and of course people were  commenting that New York Fashion Week is dead and   these influencers can't walk and I can't believe  they're, like, replacing models, et cetera. The   show that Miss Ari impersonator walked in was  the Creators Inc. show, which was not on the   official New York Fashion Week calendar, and the  whole premise was for influencers to walk because   it's a talent agency putting on the show. It was  like a gimmicky thing, not a representation of   New York Fashion Week. It reminds me of this  Rachel Tashjian article for "The Washington   Post" last September. In it, she talks about  how most influencers are not actually going to   shows on the official calendar. As an example,  Chanel set up a pop-up event in Williamsburg   to celebrate their new perfume during New York  Fashion Week. But many of the attendees weren't   invited to the official actual Chanel fashion show  in Paris. To be invited to an actual fashion show,   you have to either have the connections to a PR  team or just way higher of a follower account.   But it probably doesn't matter at the end of the  day because most of these influencers' followers   aren't clocking the differences between a front  row seat and a perfume presentation invite,   and therefore brands like Chanel are still able to  profit off of these influencers' followings while   still reserving their front row for more prestige  guests. But the idea that privacy is more elite   is not just a fashion industry concept.  If we look at my favorite actor du jour,   Cillian Murphy, part of his charm is the  fact that he is so offline and private. - [Interviewer] You know there's a  chunk of your hair for sale for 7K? - Nope. - [Interviewer] Straight off  the set from "Peaky Blinders." - Right, sounds a bit expensive. - The Olsen twins, as I mentioned earlier,  have that similar charm for being offline.   Ashley Olsen even had a baby last year  and there was virtually no news about   it. Raven Smith wrote about the lack of baby  announcement for "Vogue." "We cannot deny that   this is extremely chic. Chicness is, of course,  amorphous, hard to pin down to a sum of parts,   at once mystical and tangible. But the less the  Olsens give us, the more we want. Their privacy   is the ultimate luxury." While being an offline  celebrity seems like it's especially subversive,   given all the Kardashian-esque type of stars  out there who profit on every single life event,   the allure of privacy has actually been a  thing for a while. Greta Garbo, for instance,   was an intensely private movie star of the  1930s era. She avoided all industry functions,   interviews, movie premieres, award  shows, and never replied to fan letters. - I want to be alone. - She even won the Academy's Honorary  Award, that's a tongue twister, in 1954,   and she didn't even show up to receive it, so the  Academy had to mail it to her. She retired early   in 1941 and lived in Manhattan, where she inspired  the act of Garbo-watching among the public,   who hoped to catch just a glimpse of her taking a  long walk. For stars of today, one way for them to   avoid the public is to hang out in an exclusive  membership club. The one that I became obsessed   with reading about was the San Vicente Bungalows  in Los Angeles, though they're reportedly opening   another location in New York City. As part of the  club protocol, members and guests have to sign a   code of conduct contract upon entry, phone usage  is discouraged, and guests of members get their   phone lenses covered with a sticker to further  deter any photographs. Tracee Ellis Ross explained   the appeal to a "New York Times" reporter in  2019. "I know there's sort of an eye roll about   the exclusivity, it feels privileged and all  that, but at the same time there's this real   need in Los Angeles for a place where you can go  and be a private person and take off the celebrity   part of yourself at the door." Privacy is such  a big deal for this club that in 2021, a guest   of a member actually leaked that Justin and Hailey  Bieber were there, and the member who brought this   guest was immediately terminated, which I would  be so embarrassed if I brought my friend and they   literally got my membership removed, just saying.  In 2019, it was reported there were 7,000 people   on the waiting list and the capacity was 3,000  people. And once you're off, you're definitely   not getting back on. But just to, like, even if,  like, they didn't have that policy, like, there's   no way you would get back on because there's 7,000  other people who want in. And apparently, people   who live in New York City and London who don't  even have a residence in LA were trying to get   memberships to the club. Yeah, if I was a member  there, I would never bring a guest. But while I   can understand wanting to be in a space that's  vetted and safe and without paparazzi, these   clubs can also have negative effects for society  as a whole. For example, if you're able to get   all your wonderful amenities through either your  own private domain or via an exclusive membership   club, you invest way less effort in trying to  improve the city you actually live in. Why give   the public parks any money when you can just  put all your money in a private garden? This is   the same issue I have with the concept of country  clubs and gated communities. I actually stumbled   across this article from 2016 covering the gated  communities cropping up in Hanoi, Vietnam, though,   you know, obviously gated communities happen in  every single country. Urban studies professor   Lisa Drummond said in this article, "These gated  communities remove a group of people from active   everyday engagement in the city. They take that  group of people and allow them to withdraw from   the city, behind walls; to have their own private  facilities in an economically homogenous space,   because, of course, money buys entry to that  space, so only those with money can be there."   The gated communities in Hanoi also advertise  themselves as being peaceful oasis and boast lush   private gardens, tennis courts, private schools,  private hospitals, among many other amenities,   and they're able to get this much space through  gentrification. One community project named   Ecopark experienced repeated protests from  local communities who had lost their rice   fields and farmland due to its expansion. This  idea of reconnecting with nature and abandoning   phones is actually a deceptively wealthy-person  mindset. As an example, Walter Isaacson, author of   "Steve Jobs," told "The New York Times" in a 2014  interview that the Jobs household was a fairly   tech-free one, even though this man literally  sold us the iPhone! Isaacson said, "Every evening,   Steve made a point of having dinner at the big,  long table in their kitchen, discussing books   and history and a variety of things. No one ever  pulled out an iPad or computer. The kids did not   seem addicted at all to devices." But given  all the articles and books written about how   bad iPhones and iPads and social media are for  children, it's no surprise that those who have   the time and means to be reading these books  and staying up to date with child development   news would start scaling back their kids' phone  usages. The most recent article I've read on   it was published in "The Atlantic" earlier this  month. The writer, Jonathan Haidt, wrote a pretty   long comprehensive article about everything wrong  with children being on phones today. But in short,   more time spent on phones means less time spent on  face-to-face interaction. And when we're unable to   have enough real-world interaction as kids when  our brains are still developing, it inevitably   affects our ability to form friendships, to date,  to come to our sexuality, to exercise, to sleep,   to do well in academics, to understand politics,  to essentially form our own identities. But Haidt   also covers the initial appeal of handing a  child an iPad. He writes, "Touchscreen devices   were also a godsend for harried parents. Many  of us discovered that we could have peace at   a restaurant, on a long car trip, or at home  while making dinner or replying to emails if   we just gave our children what they most wanted:  our smartphones and tablets. We saw that everyone   else was doing it and figured it must be okay."  Parents who can't afford extra help, like a nanny   or babysitter, also might feel more compelled to  hand their kid an iPad just to get a break for a   few hours in the day. I actually have a friend  who's a babysitter, and she was hired by this   wealthy family to basically take care of an infant  for a couple hours every day. And I asked her,   I was like, "Isn't that, like, interesting how  this family, like, trusts you, no offense, to take   care of this literal, like, newborn baby?" And she  said, "Well, actually, both parents are home, and   the mother is actually on maternity leave, but she  just, like, is tired and she doesn't wanna take   care of this baby, like, all day long." And that's  totally fair. I'm, like, not shaming that desire   to just want a couple hours to nap to yourself,  but it is, like, a place of privilege to be able   to literally be on leave, paid leave, and then on  top of that, hire someone to help you take care of   your child. And this class pattern of technology  use also, like, moves into teenagehood as well.   According to 2018 research by Common Sense Media,  lower income teenagers spend an average of eight   hours and seven minutes a day using screens for  entertainment, while higher income peers spend   five hours and 42 minutes. By the way, this study  counted each screen separately, so a child texting   on a phone and watching TV for one hour counted  as two hours of screens being used. Two studies   that look at race have found that White children  are exposed to screens significantly less than   African American and Hispanic children. As Nellie  Bowles wrote for "The New York Times" in 2018,   "It could happen that the children of poorer and  middle-class parents will be raised by screens,   while the children of Silicon Valley's elite will  be going back to the wooden toys and the luxury   of human interaction." We even see this trend  in schools. For example, the Waldorf School of   the Peninsula, which is a private school that  is popular among Silicon Valley executives,   bans most screens. Meanwhile, the nearby public  Hillview Middle School has a 1:1 iPad program.   It's interesting though because at the same time  as all this social media addiction, there's also   been a rise in the group chat medium over the  past year or so. Head of Instagram, Adam Mosseri,   even said that teens are spending more of their  time on the apps in their DMs than they do on   stories or on the feed. Many people theorize  the move towards group chats is because people   are tired of producing content, of sharing their  lives so publicly, and instead trying to curate   more selective communities again in the same vein  as the old internet when we had forums and instant   messaging. As just an aside, I was definitely,  like, still really young, but I experienced forums   and instant messaging, and I just remember, like,  how nice it was to be able to say BRB or GTG and   the messages would just stop afterwards.  Like, ugh, oh my God, if you don't know,   I don't know how young my demographic goes, but  BRB is be right back and GTG is got to go. The   nice thing is that for an instant messaging  situation, you would log in and then people   would see that you were online and then they would  start messaging you. Most people would not message   someone if that person was, like, offline. And so  you're not getting, like, inundated with texts,   like, throughout the entire day. It's only  when you have opened yourself to receiving,   like, you're in the head space to want to receive  communication, and I think that's beautiful. What   all this means to me, at the end of the day, is  that privacy is something that everyone right now   is seeking across the board regardless of income  status, and that's probably why when celebrities   are able to achieve it so successfully, it makes  them worthy of awe. It also gives the illusion   that they never wanted to be famous. They're just  so good at their art, their acting, their music,   that fame was just predestined for them. It's even  more impressive when compared to the countless   celebrities and influencers who give off the vibe  of attention seeker by posting multiple times a   day. I read this "Buzzfeed" article highlighting  16 celebrities who don't use smartphones,   and some of the people in the article claimed to  not own a phone, period, like apparently Justin   Bieber and Shailene Woodley. But even if they  don't own phones at all, which for some reason I   highly doubt, what they probably have are personal  assistants who own phones, and they probably give   out their assistant's number if someone asks for  a way to contact them, and it ends up being their   team who stays online and alert and tracking their  metrics and trending topics while they can relax   and be zen and touch grass. Also, I feel like as  a woman, I have grown addicted to my phone for   reasons as everyone else, but also because I feel,  like, unsafe if I'm going through the city not   having a phone, like what if I get lost or what  if I get kidnapped or something? But I feel like   the thing with a lot of these richer celebrities  is that they can afford a driver and they can   basically be chaperoned wherever they want, and so  also the safety aspect of it is not as pressing.   And then there's also celebrities like Timothee  Chalamet, Jacob Elordi, among many others,   who have social media accounts but follow zero  people on them, giving the illusion that they   don't actually use their accounts. And obviously  I don't wanna generalize, I'm sure some people who   follow zero people actually don't use Instagram  and are not addicted, but I do remember listening,   I don't know if it was a podcast episode or what  it was, but in it, Emma Chamberlain talked about   how she, like, would spend, like, five hours  a day on Instagram. Meanwhile she follows   zero people on her, at least, public Instagram  account. So I'm like, just because you're not   following anyone doesn't mean you're not using  the platform. I also read this "Vox" article   called "Everyone's a sellout now," and in it,  writer Rebecca Jennings talks about the history   of the artist as a cultural phenomenon. Basically,  ever since the late 18th and early 19th centuries,   we've started to think of artists as these  "solitary oracles who exist on a higher spiritual   plane than the rest of us." And that romantic  mindset was exacerbated post-World War II when the   US government institutionalized its cultural power  through museums, graduate programs, art councils,   and awards, meaning that more artists were able  to survive just making art because they could   apply for, like, grants and residencies. On the  pop culture side of things, writers and music   artists started working with these new publishing  houses and recording companies so they didn't   have to delve into the business side. They could  just record their music in a cabin in Upstate New   York or, you know, whatever music artists do to  get inspiration. William Deresiewicz, author of   "The Death of the Artist," told "Vox," "Before  the internet came along, artists not only could   let their companies worry about the money, but  they actually didn't have a choice. The companies   didn't let them." As I talked about in my recent  BookTok video, having control over your art   and the way you're marketed can be empowering if  you're someone who's already business savvy, knows   your demographic really well, and, you know, of  course, like, there's lots of predatory management   that you can avoid the trappings of if you just  do it yourself. However, if you're someone who's   more introverted or who doesn't spend a lot of  time online, having to market yourself all by   yourself can feel daunting and an unfair barrier  to entry if your art is already really good.   I've talked about Ricky Montgomery before in my  musicals video, but Jennings quotes him in her   article as well. Basically, he's a singer, and  he made a viral video lamenting over how he has   do all these cringey TikToks because no one else  would discover his music otherwise. It's less of,   like, a creative choice for him to wanna do it,  it's more like a necessity. Jennings also writes,   "Despite the fact that for most people, the act of  writing looks very boring, author-content creators   succeed by making the visually uninteresting labor  of typing on a laptop worthwhile to watch." You'll   see a lot of cottagecore-esque videos where the  writer will sip tea by the fireplace against   the soundtrack of Wes Anderson, or wake up in a  forest cabin and read by a river, or women like   this Oxford University student who dresses up like  literary characters and films herself working on   her novel. Videos like these emulate the Romantic  ideal of solitary genius artistry, evoking a time   when writing was seen as a more pure or quaint  profession. Yet what they best represent is   the current state of art, where artists must  skillfully package themselves as products for   buyers to consume. Literally this! I sometimes get  comments from people asking me to vlog my research   process, and the problem is, I feel like when I'm  researching and writing, it's actually incredibly   boring to watch. Also, I'm like always running  on deadlines, so the idea of writing to curate   a writing scene that's commodifiable enough for  TikTok and for my own Libra sensibilities is like   an extra hour or two of my day that I don't really  have. Anyway, these writing or art-making scenes   are subtle marketing tools. They are pulling  you in to read this person's work or listen to   this person's music because their video gives off  the air that they are a true artist. There's also   this longstanding idea that privacy is not just  ideal for the true artist but for the consumer   of art as well. As Deresiewicz writes in his  book, "The modern person encountered themselves   by encountering art, through silent reading and  aesthetic contemplation, in the solitude of their   own mind." I mean, how many times have we all  just laid in bed, listening to Lana Del Rey at   like 3:00 AM just, you know, thinking about life.  In contrast, the in-your-face marketing method,   like the memeified saying "Did I just released the  song of the summer?" is the total opposite of the   solitary genius and makes us consider, why is this  person trying so hard? Is it because their art   isn't good enough to speak for itself? And you may  be wondering, like, why don't all artists just go,   like, the more art-making scene route when they  make TikTok content? And honestly, I think it's   because the TikTok algorithm rewards people who,  like, talk to the camera and who are more, like,   in your face. So even though one way is a fine  way to market, it's also just less likely to go   as viral as someone who's like, "Hey, guys, did I  just release the song of the summer?" So finally,   let's talk about Austin Butler. There was  a video going around on TikTok, sorry,   I'm talking about TikTok all the time,  I'm addicted to my phone, okay? Where   Austin Butler was interviewed on the red carpet  about his favorite childhood movie and he said- - I love "The Good, the Bad and The Ugly." - And this big creator criticized him for  being pretentious, and he said that Austin   should have just said "Toy Story" like  the rest of us. The video was taken down   because I think the Butler fans came for this  person. But, you know, in general, I feel like   Austin Butler has activated many people's  distaste for try-hards ever since "Elvis,"   when he refused to stop talking with his Elvis  voice leading up to the Oscars. And, you know,   there were claims that he actually couldn't stop  because he method acted too close to the sun. - There's people out there who say  that ever since I played Elvis,   my voice has changed. But that's not true. I've  always sounded like this, and I can prove it. - How excited are you to be  Sebastian on "The Carrie Diaries"? - I'm really excited. - And then there were later claims that I  mentioned earlier that he needed an accent   coach to get him back to his regular voice. I  personally, you know, I felt really weird about   his accent claims at the time. They're difficult  to fully believe, to be honest. But either way,   the conversation that many people are not  ready for, and that I'm ready to have,   is the fact that he slayed Elvis and he slayed  the evil baldy in "Dune 2." And I think what's   interesting and what's happening with Austin  Butler that cannot be said about Jared Leto,   who is similar in his method acting publicity  antics, is that Austin is actually a good actor.   He's good and he tries hard, and those are not  mutually exclusive terms. And there's also nothing   wrong with trying hard. Hot take. It was his first  big role after sort of being a child star flop,   sorry, Austin, and he was Oscar nominated  for it. I think that's incredibly exciting,   and I don't think we should hold people getting  excited about awards, like, against them. Most   people just like the idea of the private celebrity  because they feel this person is not trying to   make people like them. They must be so good that  their work speaks for itself. And on top of that,   it seems like they're overtly trying  not to succeed. So if they do succeed,   it's a testament to their talent. I think  this is also why, once again, Cillian Murphy,   but also Renee Rapp and Dakota Johnson, got so  much fan favor this past year because of how   openly blase they were with the press and with  having to market themselves and/or their movies.   But there's a certain privilege with being able to  have this attitude. Jennings writes, "The people   rewarded for putting themselves out there are most  often the same people society already rewards.   Algorithms are biased against poor people, against  people of color, against people who don't conform   to patriarchal societal norms." As just a  clear example of how being candid backfired,   Rachel Zegler, who was cast as Snow White in  the new Disney live-action movie, was the target   of a harassment campaign after admitting that she  didn't like the animated "Snow White" growing up. - I mean, you know, the original cartoon  came out in 1937 and very evidently so.   There's a big focus on her love story  with a guy who literally stalks her. - Yeah! - Weird, weird. - I mean, the new Snow White actress is  literally walking around, interview to interview,   just bashing "Snow White." That actress  is so smug and this movie's gonna flop. - And finally, I also think that feeling annoyed  towards someone who is advocating for themselves   too much is part of how our brains are wired,  at least journalist William Storr seems to think   so. Storr wrote a book called "The Status Game,"  which is about the human pursuit of higher status   and how it defines who we are. He explained to  "Glamour Magazine" that our behavior goes back   to the hunter-gatherer period, where there were  mechanisms of maintaining equal status within the   tribe. He said, "If someone in one of those tribes  acted in a big shot way, they'd get taken down,   they'd get teased, bullied, and humiliated  until they stopped and started behaving. So,   resentment and envy are fundamental parts of  the human condition." This is not to say that   advertising ourselves all the time is good for us  either. The need to create a brand for ourselves   is kind of dystopian, honestly. I also think it's  very telling why some of the influencers who've   made it through sharing a lot of their life decide  to scale back once they realize they don't need   to anymore for money. Emma Chamberlain comes to  mind for sure, because I remember when she first   stopped posting on YouTube every week, people  were like, "WTF, Emma has quit YouTube?" And her   comments had people demanding her to come back.  She does still post, I think, just not at the same   cadence as she used to, but I think it's honestly  really hard to go from posting a lot to posting a   little because people like Emma are really good  at fostering these parasocial relationships with   their followers. So, obviously there's going to be  some kind of backlash. Mardon, Cocker, and Daunt   wrote a piece about influencer gossip forums, like  Tattle Life, Guru Gossip, GOMI, and the Blogsnark   subreddit, and noted that many of the users on  there used to be fans of the influencers that they   now criticize. As the authors write, "Establishing  privacy can shatter the illusion of intimacy,   prompting anger from followers who feel entitled  to omitted information." They quote one forum user   who wrote, "You can't share a relationship with  your followers for the best part of 10 years,   then not properly address the breakup. She  set the boundaries and level of privacy in her   life. She can't just suddenly shift them and  not expect a reaction." Emma Chamberlain was   actually interviewed by "The New York Times" last  year, and she addressed some of the reasons why   she scaled back. She talked about her physical and  psychological safety as being forms of anxiety she   constantly dealt with. She said, "I'm terrified  because I'm human and I'm not perfect and who   knows what people could find about me. Somebody  could make up a lie about me tomorrow and ruin my   life. I feel powerless about my own identity at  times because I feel like it's in the control of   the public. Sometimes it can feel like, ugh, do I  even have a voice? I do, but are people listening   to me or do they just have an idea of who I am  and that's stronger?" Other influencers like Jenna   Marbles, the Dolan Twins, and Elle Mills faded out  of the public eye for similar reasons. And, you   know, who knows what kind of jobs they're doing  right now, but I hope they're all happy. I just   think it definitely hits lifestyle influencers  the hardest, because I noticed with musicians   that have come outta YouTube, like our favorite  alumni, Justin Bieber, just kidding, he wasn't   really vlogging, but Troye Sivan and Conan Gray  were both at least part-time YouTube vloggers,   and they didn't experience too much backlash  from establishing boundaries once their singing   careers took off. And I think that's because, one,  they're men, but two, prioritizing making art is   considered worthy of praise, whereas prioritizing  your mental health, sadly, is not. And I also   think a lot of it has to do with the fact that  once the art is made, it's meant to be shared   and enjoyed by an audience at the end of the day.  So fans do ultimately benefit from giving their   favorites some space to write songs or to method  act or whatever. Tell Rihanna to make an album. - She's working on it. - Say cheese. - Because- - Thank you so much. We love you, A$AP! - We love you! - I guess the point of this video is I want to  unpack how privacy and elitism are intertwined   and also shed some understanding on why some  artists are able to maintain a mystique and how,   while many artists want to, it's oftentimes not  possible for everyone to be as offline as they'd   like if they want to make a career doing art  full-time. I also just thought just now about,   like, an earlier part of my video when I talked  about how people feel a certain way about   influencers getting invited to Fashion Week. I  feel like celebrities also get invited to Fashion   Week who have no real interest in fashion or who  have a very random association with fashion. Like,   you know, Kyle MacLachlan walking for  Prada. Maybe Kyle MacLachlan is, like,   really invested in fashion, I don't know, he  was just the first celebrity that came to mind. - Replacing the quiet elegance of the dark  suit and tie with the casual indifference of   these muted earth tones, it's a form of fashion  suicide. But call me crazy, on you it works. - Where it's like, this is really weird, but it's  also, like, camp because it's so weird. But an   influencer walking for a fashion show would never  be viewed as camp. And I think it's because of   the halo effect that we have around celebrities  where we just assume because they're talented   individuals for doing yada-yada-yada, they must be  like, you know, they must have really good taste,   they must be also really well-versed in fashion  and whatnot. But I also think a lot of it has   to do with just, like, the prestige of  privacy and this idea that, like, these,   like, more private celebrities are going to this  fashion show because they truly support the brand,   whereas any influencer, even if they like that  brand, who goes is clearly trying to, like, plug   themself in some way. Anyway, that's the final  thought, this is the end of the video. Let me   know what you think. You know, I really appreciate  the kind of intellectual comments and discussions   that people have below my videos, and I would  just love to thank you all for being as smart   and as kind as you are. So, yeah, have a lovely  rest of your day and I'll see you next time. Bye!
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Channel: Mina Le
Views: 701,510
Rating: undefined out of 5
Keywords: cillian murphy, austin butler, the row, new york fashion week, nyfw, paris fashion week, pfw, quiet luxury, ashley olsen, mary kate olsen, olsen twins, oscar campaign, oscars, academy awards, justin bieber, sabrina bahsoon, tube girl, influencers, influencers in the wild, mina le, commentary, fashion history, video essay, cultural, social media, tiktok, instagram, content creator, greta garbo, celebrity, dakota johnson, renee rapp, rachel zegler, selling out
Id: kH6Xmkd1g6k
Channel Id: undefined
Length: 38min 0sec (2280 seconds)
Published: Thu Mar 28 2024
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