The Future of Entertainment and Technology | Lauren Schnipper | TEDxPeddieSchool

please welcome to the stage miss Lawrence nipper hi I'm so happy to be here my name is Lauren atonic who said and I am gonna be talking about the future of entertainment and technology but first of course that right there is a photo of me from about 20 years ago taken from just a few yards away in Avery dorm that is not a phone I believe I'm holding a ti-83 calculator a fine piece of technology I graduated Petty in 1997 and after winning the declamation speaking acting contest hashtag greatest moment of my life I love penny knowing one thing that I would be the next Meryl Streep think volton we went in a bit of a different direction and instead of winning all of the Academy Awards I found success as a producer and working in technology in job set before I help them did not exist and it's only because of technology that my career has been possible so let's take a look and see how all of this happened every single minute 300 hours of content is uploaded to YouTube in 2015 409 original scripted television series were made which is double the amount from just six years ago there were 477 movies and theaters in 2015 and on Instagram 43,000 photos are uploaded every minute there is a lot of content out there and this is just the tip of the iceberg the question is where are you watching all of this content do you go to the movie theater do you wait and download to your TV from which device Apple TV do you watch from your computer or your phone on Netflix on Hulu or you are you just on snapchat all day clearly there's a lot of choice out there and every single one of these movies TV shows web series apps and devices are all vying for your attention and how much free time do you actually have to consume content 3/4 and maybe 5 hours a day it was not always like this let's take a time machine they go back to 2005 YouTube was celebrating its first birthday Netflix was delivering DVDs in envelopes to your front door Facebook had just 12 million users Apple TV did not exist until that September and there was no Instagram no snapchat or smartphones how did we get through the day what do you remember a blockbuster video does anyone there they were the monopoly in home video rental stores and after peak in 2004 by 2013 they were not at business anymore the content we consume and the way we consume it has dramatically changed in the last 10 years and all of these changes can be attributed to one day the proliferation of high speed internet before this there was no way to seamlessly stream content into your home or on your phone as soon as high speed internet became readily available for the first time TV and movie theaters were no longer the only distribution platform for content there were no more rules about what content could be distributed where and this is all because of high-speed Internet one of the most catastrophic changes as a result of high-speed Internet is the loss of DVD sales show business is just that it is a business for TV and film projects that didn't perform the studio's often relied on DVDs to turn a profit or break even in 2005 DVD sales were twenty four point five billion 2015 they were seven point eight billion that is a 68 percent drop in one decade and why would you buy a physical movie today when you can stream every movie in the comfort of your own home simply put your choices today are unlimited movies and TV for 10 bucks a month or you could rent an individual movie or TV show for 4 dollars to your device whereas your choices in 2005 or 20 bucks for a DVD or you had to drive to Blockbuster to get dirty dancing and at both of those cases you had to leave your house in this period of time the rise of high-speed internet in US homes run runs parallel to the downward trend of DVD revenue but wait why should you care about a bunch of Hollywood types losing money because it has affected the types of movies and TV shows that are made enter Russia and China so you have this giant loss everyone is scrambling to figure out how to make up for it historically these two countries were closed off to American movies and TV shows for political reasons but we don't have time to talk about today and then those markets started to open and as it turns out what people in those countries are really interested in seeing our big giant splashy action-packed franchise movie so what that usually means is a movie made from an already existing property that pretty much guarantees box-office success so your Star Wars your Avengers your fast and furious 17 people in these countries do not want to see adorable story-driven rom-coms much to my chagrin or dramatic movies with actors they've never heard of overseas ticket sales now account for 70% of total box-office revenue here's a chart of the top ten grossing movies in 2000 and 2015 anything that has an asterisk by it is means it's a prequel a sequel a remake or of an existing property in 2007 out of these 10 of the top 10 grossing movies were original original stories original movies by 2015 only two out of ten work so now you can see that movies are being made for in these countries and now you know why they go to the movies you don't I recently had a conversation with one of the producers of a movie called Good Will Hunting it's a classic on so many levels for those that have not seen it it's a 1997 drama written and starring but then unknowns Matt Damon and Ben Affleck it also starred Robin Williams that Ben won the Oscar for Best Screenplay and Robin Williams for Best Supporting Actor an incredible movie that in today's marketplace this producer lamented would not get made because it would be impossible to make a profit why because no one goes to the theaters to see a movie like that anymore and no one buys the DVD this trend could look bleak are we doomed to watch Harry Potter in the quest for the old-age home or do we have a new opportunity here as you can imagine I see an opportunity what is amazing and has emerged during this transition is the Creator the amateur who can now afford to make films because the technology has become so much more affordable people who would have never ever had the opportunity to share stories now have the means and the way if you remember nothing else that I say today I want to empower and excite people about the future of entertainment the internet has broken down the barriers to entry for you to get into the industry there is more opportunity and access into this business than ever before it doesn't mean it's easy but what it means is now you have in your pocket wait for it an HD camera with a microphone where you can make endless hours of video and upload it to your choice of the biggest platforms in the world are you kidding me technology has made it possible for everyone who is the desire to create their own destiny in Hollywood in fact it does not even have to be in Hollywood anymore it can be right here from your phone in Heights and New Jersey mark Duplass is an indie movie darling he was one of the pioneers of super super low-budget filmmaking he has since found incredible success making movies and TV shows he was recently at the Sundance Film Festival and said we're in a place now where technology is so cheap that there's no excuse for you not to be making films on the weekends with your friends shot on your iPhone there is no excuse while movie studios might be very busy making their one hundred million dollar budget films for Russia and China you have the opportunity to make the films that you want to see you have that power and while the version of Good Will Hunting that was made in 1997 wouldn't get me today there is a version for a much smaller price that can be made today and go on to find success you have to be smart and you have to be scrappy the big question is how do you break through the noise with so much competition how do you stand out authenticity telling truthful stories that resonate whatever that means to you it's more important than ever audiences are crazy original storytelling because they see it so infrequently if I'm going to spend four bucks to watch your show on my couch or click on that YouTube video it's gotta be worth my time otherwise I'm gonna go on to one of the many other options at my fingertips there are many creators that are finding their original voice broad city is a TV show on currently in its third season and Comedy Central co-creators Abbi Jacobson and Ilana Glazer initially they brought suit the broad city as a web series they created a show in their authentic voice that is true to their comedy so when Comedy Central came knocking 34 episodes in they trusted the creators because they had built a brand without any permission or a huge budget they created an opportunity for themselves my personal experience with this talent has been vast but not more significant than my work with Shane Dawson Shane started making sketch videos from his bedroom in Lakewood California in 2008 by the time we started working together in 2011 he was one of the top ten youtubers and who had an incredible authentic bond with his giant audience he pioneered speaking directly to his audience about his struggles and he did it through the lens of comedy we knew that we wanted to take his brand and expand it off of YouTube but no one in Hollywood got it for years I got doors slammed in my face because they didn't think the content was good meanwhile they went home and all of their kids were watching him on their phones so we soldiered on and we made hundreds of videos ourselves after three years of working together Shane and I sold a TV show to NBC marking the first time a youtuber ever sold a TV show to a network we launched a podcast made original music without any record deal that landed in the top ten of iTunes we made a movie alongside a reality show and got a book deal this photo is of us on set of our movie trying to look like Hollywood powerhouses I don't know if it works in three years we changed the industry and by August 2014 he was on the cover of variety Hollywood's biggest entertainment magazine and he got there by being himself my job would have never existed were not for Shane the internet a lot of hard work and being ok with rejection this is a hyper changing landscape in the past two years since Shane and I made our movie many action independent production companies have cropped up and specialized in making low-budget movies starring these influencers three years ago this was unheard of and now it's becoming mainstream it was two years ago that I joined Facebook to help these video creators engage with their fans in meaningful ways and in these past two years Facebook has chart transformed from being us just a site to share statuses and photos into a giant player in video this is the future it's about new types of content and new platforms in which to see that content for the first time in history the future of entertainment is truly in your hands and your pockets so get out your phone and go make stuff thank you

Channel: TEDx Talks

Views: 18,332

Rating: 4.8358974 out of 5

Keywords: TEDxTalks, English, United States, Entertainment, Future, Social Media, Technology

Id: dbOyht2Hw_U

Length: 11min 49sec (709 seconds)

Published: Wed May 04 2016