The EASY Way To Create Facebook Ads That Convert (Full Tutorial)

the most important part of a Facebook ad campaign is undoubtedly the ad itself it's the only part that people actually see and if you want your ads to convert you have to create high quality ads in this video I'm going to show you how to create ads that convert like crazy including a super easy way to put together stunning ad creative okay so to demonstrate how this works I'm in an example ad account I've just created a quick example Facebook ad campaign now we're not going to cover anything that the campaign or ad set level I have plenty of other videos that cover those I really want this to be all about the ad level as I already mentioned that is the most important part of your Facebook ad campaign particularly as the Facebook ad platform evolves and more and more of things like targeting are handled by Facebook's own machine learning processes now before we get into the specific elements of the ad itself we need to think about how our audience how our potential customers are going to interact with our ads so they're scrolling through Facebook feed Instagram feed obviously there are other placement options and typically the way they're going to interact and see your ad is they'll start with the creative with this image video Etc that's what they're going to see to begin with that's what's going to grab their attention then they'll quickly glance at the headline and then obviously if they're interested they'll go up to the primary text or depending on where the primary text is depending on the the placement option is selected and they will then read that because it's going to provide more information they're going to see if they're actually interested enough to click and come through to your website and either purchase or become a lead Etc that's typically how people interact with our ads but that's not the order in which I would recommend you actually create a Facebook ad I think it's better to start with the headline because the headline is going to describe hopefully it will do once you've watched this video you know how to do it properly it will describe the offer and the offer is the most important part of the ad what do people actually get why should they click why should they come through an inquire why should they go ahead and purchase that's the most important part you need to get that right first and that's likely going to be in the headline I would recommend that it is so we're going to start with the headline then we're going to flesh out the primary text because that should support the headline that should be a natural follow-on from the headline give people more information about the various things to do with your product Services why should they buy all that sort of stuff and then we're going to end with the creative now the creative is the most important part your images videos that's what grabs their attention but in terms of how you create it you actually want to do that last and as I already mentioned I've got a really super easy way for you to put those ad creatives together that I'll show you later on um so make sure you stick around for that and to make this video as useful as possible I'm going to use a number of examples as we go through the ad creation process in a few different Industries so we've got premium cakes dog walking interior design men's shoes some quite different stuff there now of course what I show you applies to all other niches as well as an agency we work with lots of different types of businesses in every single industry you can imagine over the last seven years right so this stuff is applicable across the board but I think a few different examples particularly of some products some service Etc will be useful okay so before we get into actually writing your headlines your primary text as an exercise I would recommend you go through and something that we do with our clients right so the first thing you want to do is make a list of reasons why people buy why do people purchase the product products and services that you offer why might they so why might someone buy a premium cake a luxury cake when it pops up on their feed why might they take that action delicious it's indulgent it's a treat for someone low calorie if that's obviously applicable a great gift you could be buying it for someone else who loves cakes and social status that comes with it being a premium product oh we're having friends over at the weekend let's get into some of those luxury cakes you know it'll make us look good to them that we've that we spend a bit of money and bought this nice stuff and things like that don't underestimate that as a as a potential reason why people purchase things particularly on the luxury premium end of things so just a quick list that applies to premium cakes move on to the next one we've got dog walking okay so if you're going to hire someone to walk your dog for you it's going to hopefully save you time avoid stress on difficult walks if you've got a dog that doesn't have very good recall or issues bedtime the dog Walker's going to take care of all that for you so you're going to avoid the stress you're going to avoid any guilt around not finding the time to walk your dog if you're at work and you just don't get to it and you think oh the dog hasn't had a walk today this is terrible you're going to avoid that guilt that's a benefit Associated and you can avoid getting wet and cold I live in the UK I walk my dog every day it rains a lot someone else can walk your dog they can be out in the in the sideways rain that's a that's a good benefit associated with that service next we've got the interior design example so a stress-free project a lot of people would like to do a home renovation but they don't want the the stress and the organization that comes with all that material design is going to take care of it for you beautiful home that's obviously an outcome that you want impress friends and family same as Associates when they come around see what you've done oh this looks amazing that sort of thing at the end of it you want to feel sort of relaxed and cozy and like you're in a beautiful space and and how that makes you feel there's a lot of sort of internal feelings associated with the home that you're in being as nice as possible you want to feel a bit important you know I've had an interior designer I'm I'm someone that's done well for myself I'm I'm able to hire people to take care of me and take care of the things that are important to me that's another one and then we've got the men's shoes example what's the benefit associated with these products well I want them to be comfortable I don't want them to give me blisters I want them to last a long time I don't really have to buy a new one in a month's time if this one's worn through save money if that's an option is it a good price in comparison to some of the other options and does it look good when I'm out and about in these shoes am I going to be sort of like oh yeah these look really nice if I catcher reflection myself and then again also social status if they look good are they going to press friends and impress other people are they going to look good at work if they're a nice pair of shoes they're going to be appropriate for the setting so that that didn't take me very long to come up with those lists it maybe took me 10 minutes to write those out maybe a bit less before I recorded this video but I'd encourage you to just go through and make a list of all the things reasons why people might buy your products and services now we might not be able to include all of them in our ads but we might be able to get in some of those major points and I'll show you what that looks like as we go through this process so the first element that we're going to tackle is the headline so I'm just going to go ahead and highlight my example ad click edit and then we're going to scroll down get rid of that bit we're going to scroll down to the headline section here okay write a short headline so in the headline it's really important to be very clear about whatever it is that you're offering you don't want to try and be cute and clever and have something that'd be a little bit interesting a little bit curiosity provoking that requires your prospects work it out that's not a good way to go that's that's not how people interact with these platforms they are looking for things that are going to interest them and you want your ad to grab their attention away from all the other interesting stuff that they might see on Facebook for Instagram and you want to hold it so you wanted to be very very clear with someone's scrolling through and they go oh oh that's interesting oh that is something I'm quite interested in and then they'll find out more you don't want it to be anything that's a bit mysterious that might work for an email subject line for example or even like a a YouTube video title that that evokes that Curiosity well I'm going to click and have a look that's not how these platforms work you want it to be very clear what it's talking about you also want to focus on your offer what is it that they're actually getting and if you can include a benefit or two associated with your product or service that ties in with the offer you'll see some examples in a minute that'll explain it better ones that we can use from the list that we just made writing out all the various reasons why someone might buy your thing if we can include those in a headline that's really good as well and just remember that when an ad doesn't succeed one of the main reasons is often because the headline doesn't make the offer clear enough or simply the offer just isn't appealing enough if you're offering people a two percent discount there's not much incentive to take action right I'm sure you understand that but the clarity is a point that often gets missed even if it's actually a great deal they don't understand it in a micro second you're going to miss out on clicks conversions Etc so let's add in some examples so if we go with premium cakes to start with this is a headline we've used advertising a business in that space so the headline is mouth-wateringly good low calorie cakes so we've been very clear of what the offer is so that you can click on this ad and you can buy a cake that's that's fairly straightforward right we're also including some of the benefits associated with these cakes mouth-wateringly good that's one of the things that people buy cakes for it's because it's going to be delicious it's going to be nice and indulgent and tasty and and make them feel better and all that sort of stuff but we've also got low calorie cakes in there that's another benefit associated with these products is that you don't have to feel too guilty about them you don't have to modify what else you eat that day too much because they're not too high calorie but they're still really tasty okay so that's just a simple example that worked really well for a business in that space the next option is for dog walking so if we go ahead and delete that out and then copy and paste the next one in we've very simply got reliable fun dog walking just 15 so it's really important to put in a headline like this dog walking and I see a lot of people miss that bit out again I know I'm hammering home the clarity point but I think it's really important that that is what we're offering here we're offering dog walking Services we'll walk your dog for you but reliable that ties back into some of the benefits we talked about stress-free walks I want someone that's going to be you know take care of my dog and keep them safe and I don't have to worry about it all fun I want my dog to have a good time I'm guilty about not being able to walk him enough I'll be great someone else could take him out and fun and then we've also got a price point in there which can be really helpful if that's one of the benefits associated with your service if that's one of the selling points super clear super obvious benefit Rich that's a good headline now the next one is for the interior designers the Interior Design Services so if we go ahead and get take that out and put this in now this is a headline that we ran for an interior design business it could not be more simple it's not very benefit Rich that comes in the in the primary text and is also focused on in the ad creative with this atomic killer but it's a good headline because it's very descriptive of what it is that the introductory offer is for this business it's an interior design company they offer Interior Design Services oh and you can start by booking and in free interior design consultation not much to say about that one it's really simple but it worked then moving on to the next one we've got the men's shoes and here we've just got a very very descriptive headline of exactly what the product is Classic Tan Oxford brogues just 45 pounds so the benefit is the price point obviously this would be in conjunction with imagery and video that would show the product and you can see how nice it looks so you'd be thinking oh that's a really good price point for the quality of that shoe therefore it's a benefit associated with the uh with the product okay with this we can't get much else in there just because of the length of the descriptor of the product itself Classic Tan Oxford Bros it's already four words just to describe what it is you could put other things in like I think these were leather shoes you could pop that in there for example so you have to customize your headline to the products and services that you're selling and you also have to sometimes sacrifice some things just in order to get some really obvious stuff in there like don't feel you always have to be super benefit Rich if sometimes you can't really fit it that's fine that can come elsewhere so again this is a very very simple headline could not get more simple really it's just a product press a price point but the price point makes a difference and and this one works well as well so we can move on to the the other elements and you can see how these get fleshed out okay so once we've written our headline and by the way you can add a number of different headline options which is something I would often recommend for testing purposes you can add up to five different options in there but let's assume we've just got the the one for now as we go through this process we then want to move on to our primary text so I'm going to give you five different techniques that we like to use and incorporate for writing primary text specifically and the first one is the call out method okay so the call out method is really really useful particularly where you've got limited targeting options and you might struggle to Target the exact audience that you want with the options available at the ad set level and instead you can allow your ad to do some of the heavy lifting okay so if I give you an example if we go back to the interior design um example and I'm just going to copy and paste the interior design headline in here what we could put in here as the cooler method is we could start with something like moving home or redecorating now what that's going to do is anyone who is moving home anyone who is redecorating that's going to help hold their attention so remember how someone interacts with your ads first they're going to see your creative so this would in this case we'll get to that in a minute but you can imagine it's going to be imagery and things like that of like beautiful interiors and stuff like that then they see the headline free interior design consultations okay that's interesting uh you know we've been thinking about improving our home doing a renovation whatever this is interesting and then they go to the primary text to find out more information to see if they'd actually like to take the next step click on the ad go through whatever it happens to be okay so this is going to help hold their attention moving home redecorating if you are moving home or you are redecorating that's really going to grab you and then that's going to lead into the rest of the primary text remember it's good for scenarios where we can't Target very easily there's no targeting options in Facebook for someone who is currently redecorating their home you used to be able to Target people who had recently moved but in most locations now that's that's no longer an option um so we can't do that we have to just Target probably everyone within a local area therefore if we're going to identify the best people and advertise to them we need to use something like the call out method and what you'll find is that meta's really good at working out who to Target based on other people's interactions with your ads so if someone is moving home they are redecorating they are in a really good situation to potentially hire interior designer they're going to give this ad more attention and even if they don't go ahead and click and become a lead meta's going to see those engagement signals and they're going to work out okay this is the type of person that interacts with this ad therefore we'll put it in front of other people that are similar to them that are likely to interact with it as well and meta is really good with their machine learning process of working in this scenario who else would be moving home who else would be doing a home renovation those sorts of things and then put their ads in front of them so this also helps with those scenarios big time in terms of identifying the best possible people so if you're using broad targeting or some of the the more open targeting like interest or things like that this can be a great way to go you can also do this for local businesses okay so let's say we wanted to absolutely make sure that we're only reaching people that live in a certain area we could start our primary text with something like New Yorkers and then continue on or you know if you're advertising in a state of Texas but you only wanted people to actually live there not people that are traveling in and out you would go Texans and then carry on with your with your ad copy Matt have actually recently made some changes to their location targeting options now you have to go with the default which is people recently in or living in a location now that's an issue because if you're advertising somewhere like New York and you are an interior designer you only want to advertise people that actually live there people who are recently in is going to include a lot of tourists people traveling out of New York for you know for business first but also Taurus just coming to see the sights and things you don't want to be putting ads in front of them when they've when they've left the area Okay so that could be a real big potential issue whereas if you start with New Yorkers anyone that lives in you know California who just visited New York for for a week and sees that it's gonna go okay whatever and they're going to ignore it and again meta will pick up on those signals where is someone who actually lives there oh okay they're more likely to pay it more attention that engagement signal gets fed back and that's really useful so it's a great way of overcoming those location targeting issues particularly for local businesses that only want to reach people living there because we can't specifically select that as an option the call-out method could really help you out okay so the next technique that's really important is to make sure your primary text is benefit Rich you don't just want to talk about all the things your product or service does you want to sort of ladder that up to reasons why someone should take the next step what are the benefits Associated so if we go ahead and delete this out and then we go back to the interior design example of moving house redecorating then we can also look to add in something like this we'll design a beautiful interior of your home and manage the project for you a beautiful interior that's absolutely want manage the project for you is obviously we've already discussed it's stress-free it's hassle-free project it's what people want it's one of the reasons why people don't do home renovations and things along those lines so that's just a really quick sentence you could obviously add a number more but that's just showing you the sorts of things we're looking to do when we're introducing the benefits and you can apply these to the other examples as well so the next technique is to make sure you use the right tone you want the tone of your primary text to be quite different if you're advertising a B2B service so if you're advertising something quite fun and playful like cakes okay so let's go ahead and delete that out and we'll pop in this primary text for the premium cake option one of the examples that we've been we've been going through and I'll talk you through the various elements okay so it starts with our signature rainbow cake smothered in white chocolate buttercream frosting and topped with fresh fruit okay so we're using really emotive language this is a cake this is something that's indulgent it's more expensive than the other options it's delicious it's luxury actually it's like whoa you really want to you want people to feel as they're reading this obviously alongside looking at the the creative options so we're not just saying it's got white chocolate buttercream but it's smothered in white chocolate buttercream frosting and topped with fresh fruit and you'll see as we go through this the tone is playful it's it's it's not meant to be too serious this is a cake this is not a decision of whether to hire a new accountancy firm or something like that right then we've got but the best bit it's only 150 calories per slice and we're currently offering a 10 discount and we've got a mind blown emoji and like a tasty Emoji or whatever that would be called so we're lacing the benefit into the copy we're putting them in there it's only 150 calories per slice that's a low calorie cake we're currently offering a 10 discount we didn't feel like that was strong enough to really lead with in the headline we'd actually test some other headline variations with that offer they didn't work as well as the one that I showed you previously which is interesting but we can pop that in the primary text and we know it helps conversions when people once people come through to the website but but we've got benefits in there following on from the last technique I talked about but we're also fun and playful and the Tone's right we've got emojis in here it's it's how you might describe it to a friend more than like a business meeting type setup then we've got a call to action which is another technique that I want to talk about that we often use in our primary text I think there's a little downside to putting a call to action at the bottom if someone's made it that far they're clearly interested so just click shop now to brighten up your day brighten up your day it's all fun it's a rainbow cake it's playful it's the right tone okay that also this is a good example of one of the other techniques I wanted to cover with primary text is that shorter is usually better than longer now there are loads of examples people write really long primary text and it works really well but in general There Are Rules around putting ads together and one of them is that the length of your ad copy should be related to the size of the ask so if you're asking for something quite small you want to keep it nice short sharp sweet people can have a look decide whether or not to do it and move on if you're asking for something much more significant then you need to provide people with more reasons why in your primary text so for example if you're just asking someone to purchase a cake that yes these are expensive for cakes but it's not a large monetary outlay you want to be quite quick and easy click through to the website check out the cakes aren't they pretty don't you want to buy one don't they make you feel hungry if we're asking for something that's a lot more substantial like we're asking someone to purchase a much more expensive product or go ahead and sign up for a really large service we're going to put a lot more reasons in so I don't want to give any sort of strict rules around copy length like it can't be any more than five sentences or anything like that there are always scenarios where you want to mix it up say what you want to say about your products and services if there are nine different benefits and they're all really strong selling points associated with what you offer include all nine just don't make it any longer than it needs to be don't be wordy try and find ways to cut it down you can see that this primary text here it's it's punchy right it's it's not it's not wordy it's not drawn out it's designed to get the information across build up some emotion and get people excited and get them to take action okay so the next section is the ad creative and this is the perfect time to introduce the sponsor of this video which is called in video which is a fantastic tool that makes it really really quick and easy to put together high quality ad creative that looks fantastic represents your brand well and can obviously help your ads convert better now the ad creative is incredibly important it's the most important part of an ad campaign as we've already discussed as things like targeting are becoming more and more homogenized across advertisers we're having to go with the same options a lot of us are using open targeting it really is the offer and the ad creative is where you're going to stand apart and get your competitive Advantage so it's really important that you take this seriously and I'm going to show you exactly how in video works and all the features associated with it and how you can do this quickly and easily and I've actually managed to work out a deal with in video where you get a 25 discount if you click on the link in the description below and then go through and use the code then fb25 at checkout you get a 25 discount on what is already a very well priced tool much less expensive than hiring a video editor to do the equivalent for example so hopefully that helps you guys out and makes it even easier for you to create high quality ad creative okay so I'm in my in video dashboard and the first thing to highlight and this is where I'd recommend you start is that Nvidia has more than 5 000 customizable templates particularly if you're not that creative as I'm not personally I this is the part of Facebook advertising I always found the hardest I think starting the template makes a ton of sense it's going to save you so much time and effort and you're going to end up with a better product so you can put your own images in and text and all that sort of stuff I'm going to go ahead and start by clicking on this template section and then let's say for example we want to create some ads for the premium cake business right that's what we're going to to go ahead and do that's been one of our examples the first thing I'm going to do is add in some filters that help narrow down the options to some of the things that we're looking for so I'm gonna go with square as an example obviously in an Ideal World you'd have different aspect ratios for different ad placements so we'd have you know portrait ones for things like reels and we'd have Square for for feeds and you can absolutely do that I'd recommend that you do but if you did want to just go with the one aspect ratio that's going to cover all placements reasonably well squares normally where I would start then I'm going to go down here and select ads on the left hand side I think that makes sense you could actually use some of this other stuff like promos and you can get good ads out of that but I think uh selecting that as a good starting point makes a lot of sense and then we're going to go ahead and add in something really simple like cakes okay and I had a little look before I recorded this video at ones that might work for the sort of thing we're looking for and I really like this one which is a bakery ad promo I think that's a good base for what we're looking to do so I've just clicked on that and you can have a look and you can see there's some music playing on here you can have a look at um like the template how it works we can select different aspect ratios from within this particular option and I'm going to go ahead and click use template and then we're going to work our way through changing some of the elements okay so here I am now in the editor and we can take that template that we've selected and we can fully customize it to how we want now this is actually for an online Bakery so it's obviously closely related to what we're looking for but we're just looking to advertise cakes so we need to go in and change some elements so I'm just in the sort of first scene as it were and I can start selecting the various things instead of fresh um fluffy bread which doesn't really apply we could have something like from only 150 cows um there in that one and then change this to per slice that probably wouldn't be capitalized on the P per slice something like that only 150 cows per slice and because we've put in more text really want to make that text box a little bit bigger that helps grow to something like that and then if we run through that same little section here we'll see looks different now I'm on 150 cows per slice but the same thing applies right we're emphasizing the benefits associated with our product and service the stuff that we created later earlier on but we're just putting it into this template so all the rest of stuff is done for us and looks great we're just adding in the various elements okay the next thing that we would need to go ahead and change is change the image so I'm going to go ahead and upload a bunch of cake images okay so once I've done that if I just go ahead and drag one of these ones that I've uploaded over the image there you'll see that you can you get asked what you would like to do would you like it to add as a layer of the top or do you like it to replace in this case I want it to replace so we've now got this chocolate cake in there so if we have a look now at this seam we can take a look at what we've got here you can see that's come in same animation but it's just using a different image in here which is great okay so that's the first scene now we need to go ahead and change the second one just like we did with the first one right so instead of creamy cakes because obviously the whole thing is cakes and why don't we just go with something like 10 off have something like now in there introduce a little bit of scarcity 10 off now not always 10 off but right now you can get 10 off so that's our text customize and then we can do the exact same we could change out one of the images for something else so we could go with an image like that of course but if we wanted something that was one of our own products we just grab another one we've uploaded drag it over to the image and again we're going to click replace and that's just going to take a second and that's going to replace in so if we now look through this scene we can have a look so it's now got one of our cake images in 10 off now that's one of the benefits associated with our offer okay then we move on to the next one we've got magnificent muffins here we can go ahead and change the text so if we double click on there we could go with indulge yourself you know I think that's uh that's something people often sort of think about it's kind of the idea when they're having a cake is like this is a treat for me that sort of thing so we could put in indulge yourself and you might want to resize this text which you can do quite easily by the way so if you wanted to really highlight indulge that's a font 93 we could be like no let's make that uh 130 and if you want to change the font or anything obviously you can just click on font change the options I think this one happens to work well I think the difference in change text size works well here again with the image we can do the same thing right we can stick with that one or we could go you know we want one of our images I don't think I've used this one yet so let's go ahead and drag that in we're going to replace and that'll put that in there for us the fourth scene now we could of course choose to leave it baked with oodles a love that's going to apply in a lot of the text that will be on here will apply to your business if you're using templates that are you know similar but if we wanted to we could change this and we could highlight that this might make a great gift as an example again one of the benefits associated with purchasing this product so great gift something like that and then on this next line um for yourself or others you know you're going to buy this yourself or you're going to buy it for someone else and then buy this would be an option to put in a company name Logo whatever we don't have this scenario so I can just go ahead and and delete this element which you can very simply do just by clicking on this little uh Bin icon up here let's say we wanted to pop in that rainbow cake image the one we've been talking about in the ad creative there there's obviously other things you could change you can change all these various little elements if you wanted to I think a lot of the time you want to leave those in that's why you've gone with the template in the first place but it's like oh that one doesn't work let's change that out this one doesn't work let's change it out you can absolutely do that and then you've also got the audio down the bottom so if we go ahead and just play this through it's only 20 seconds long but you can see the sort of thing we've very very quickly created foreign [Music] and then of course with something like this if you wanted to add like some more onto the end to add a call to action in you can absolutely do things like that there are other templates that will have those things included automatically it's really up to you so one of the other core components to um this video ad is the audio now I quite like the audio that was including this template so I would probably leave it but we could easily change that out so on the left hand side we could just come in and select music and then we've got moods for example that we could then dig further into so we could go in playful right you can go through and change these out stick with a template wherever you want to make it exactly how you want it to be and I think one of the Fantastic things about Nvidia is not just all those audio options but you also get an enormous amount of stock photos stock videos that by themselves would cost a lot more than a video subscription and that you can use to add into your things okay and then once you've got all those elements sorted as you would like it and you want to actually use this in your Facebook ad um very very simple you just want to go ahead and click on export I'd recommend going with the best quality possible click on export and then it will start to render that and then you'll be able to download it which I've already done so I'm just going to jump out of this and then you can go ahead and upload it into ads manager so I'm here back in our ad campaign at the ad level where we've been putting in things like our primary text and our headlines and stuff like that and what I'm going to go do is Select add media and add video and I've just uploaded the video that I exported from in video into ads manager and then um Matt has given me the option to trim this if I want no that's already been taken care of so I'm quite happy to click next on this and then I can crop and this is where we can see it in the various different aspect ratios and this is why I talked about in Ideal World you would create some different versions of this you would do a square version and then a portrait version and for the various different placements but we can just sort of have a quick look and see what this looks like um you know what it's going to look like in feeds for example it's going to be squares be one to one ratio and that's plastic and exactly how we want it to and it looks fun and all that sort of stuff and then we can obviously take a look at what it will look like um in stories and reels and things and it won't be this sort of Blank Space you know you've seen the sort of thing that happens at the top of stories for example where it extrapolates that out um you can see that certain places is not going to be selected or be automatically cropped if we would select on this you can see that it's not quite right because it's cut off um in the text and stuff so you won't want to do that you'd want to leave it as original in this case sometimes it might work so have a little look and see what works um but as I said in the ideal world you're just going to go back into in video and create a different version with a different um format which is quite quick and easy to do okay anyway I'm going to go ahead and select next here now we get to this section where meta is really encouraging us to use this thing called standard enhancements which is basically tailoring and customizing our ad creative for certain things and they say here um we're missing a three percent lower cost per result by not turning this on so most of the time I do recommend turning on and you can see what it does right you're gonna see that there things like um this is the original so because you've got original creative on here and we've got it in a few different like that's in the feed obviously and then if we scroll over we can see what it would look like in a portrait format and you can sort of go through the various options and see this but this will vary aspect ratios depending on the number of factors of how it feels it's going to improve performance we can scroll up here and see what meta recommends where they say Taylor ad for the person viewing it by letting this automatically optimize your creative and and they'll do things and at the moment we're getting a little bit better results from Stand enhancements nothing massive there's no wrong decision here at this point most of the time I would just turn it on I think there's little downside in doing so but then we can go ahead and click done and then we've got our creative added in and if we wanted to we can always go in and change it or change the various elements depending on the placement options so we could leave the one-to-one aspect ratio for um like feeds and things like that but if we want stories and reels portrait we could go ahead and grab a different file but that's much of the a similar process so that's our ad creative added in then we're going to scroll down we can add in the description we'd often go with something really similar to the call to action that we including the primary text it's not going to show for everyone it's only going to show for some people but just emphasizing the action that we want people to take pop in there optimize text per person has been enabled as part of standard enhancements and then our call to action you just want to go with the option that best describes the action you want people to take when we're advertising um these cakes that we're selling we want people to shop now if we were using the interior design example we would have something like learn more or we could have sign up as an example which should be somewhere um yeah sign ups just beneath it um because they're signing up for a free consultation so just whichever option would the call to action button makes the most sense depending on what it is that you're advertising go with that then you can go ahead and turn on this ad preview so you can see exactly what it's going to look like on this right hand side with the headline the call to action button the ad creative in there you can play to take a look and you can also hear it which is great and then you've got your um your text up top and people click to see more you can see it here and you can see what it looks like in various placement options so this will work sort of Facebook feed this is what it will look like an Instagram feed obviously there's a difference um and you can see that that that Dynamic element that movement is really important and like the difference in results between this that we just really quickly created using in video um and the difference between this and just like a static image is is really a big deal so don't underestimate that taking a bit of time and effort and it's not much to go and get something like this setup is a good idea right um You can go with Instagram profile feed Marketplace go through all the various options so you can take a look at what it looks like okay now I'm just going to quickly jump back over to in video I'm going to go ahead and click into the dashboard I just want to give you another quick example we're going to use that interior design business so if I go ahead back into templates that's personally where I would start you can just create from scratch if you want but that's what I like to do and then if I just go ahead for example and put in interior design video let's say we wanted to want to advertise the Interior Design Services had a quick look earlier and I like the look of this Timeless one okay so if I go ahead and select use template on this obviously we've got a different aspect ratio but you can see from that previous page you can select the aspect ratio that you want and then for example you can see if I just quickly run through what the idea here we've got moderns there's a few different images of like modern takes on interiors and we've then got classic obviously a very different feel and this is actually something when we've advertised interior designers this is timeless that we've emphasized these points because you want to be able to work with a wide range of clients or at least listen to your design client did so that was important to them so with something like this we could literally just leave this as it was for the first you know of the 22 seconds for the first 16 seconds of it and then just jump through and change the ending here now of course if if we wanted to and we had portfolio images we could go ahead and replace those with um replace the images that are already included or we could go over here into images and left hand side and grab stock ones but you could literally just come in here and very very quickly change something like instead of modern classic time let's change something like free interior design consultations so if you're ever in a scenario and then obviously put in the right you know the right website and pop in the logo there so if you're ever in like a you know a a situation where you need to create an ad really fast you need to look decent this you could literally do in a couple minutes just put something else together go with the stock images and of course if you want to customize and things like that then you can but I just wanted to show you how quick and easy this could be if you needed to create a lot of AD creative do it quickly potentially you're working with clients whatever um and it's a good option and you can see that we just customized the text on the end pop in a logo for interior design consultation's got the offer there and boom so one thing I want to quickly highlight you can see over here on the right hand side the chat icon they actually have 24 7 live chat support So if you run into any difficulties just jump on there and you have your problems solved not all companies offer that it's pretty good that in video do so click on the link in the video description below and use the code benfb25 at checkout that gets you your 25 discount and that brings the monthly price down to just 22.50 which is crazy when you think about the alternative costs that you would have to pay for video editing and all the stock footage and stock images and things like that it's a great deal and if you want to find out more about how to create really high quality and creative for your Facebook and Instagram ads you can check out in videos official YouTube channel again there'll be a link in the video description and if you enjoyed this video and found it useful please go ahead and subscribe and let me know in the comments below it really means a lot to me when you do that and the comments are really helpful in terms of feedback for future videos that I'm going to create I do keep a very close eye on those anyway best of luck with the Facebook ad campaigns guys bye for now

Channel: Ben Heath

Views: 165,616

Keywords: facebook ads, facebook ads ben heath, ben heath, ben heath facebook ads, facebook advertising, facebook ad creative, how to facebook ad creative, facebook ad creative tool, how to make videos for facebook, how to make videos for facebook ads, facebook ad video creation, how to make videos for instagram, how to make videos for instagram ads, instagram ad creation, meta ads, how to make facebook ads, how to make meta ads, facebook ads tutorial, how to create facebook ads

Id: KgO_J6pwv9I

Length: 35min 9sec (2109 seconds)

Published: Wed Sep 20 2023