The #1 THING You MUST DO if You WANT SUCCESS! | Steve Jobs | Top 10 Rules

He is considered the father of the digital revolution, a master of innovation and a design perfectionist He had a network of over eight billion dollars in 2010 He is one of my personal favorite entrepreturs of all time He is Steve Jobs from Apple and here is his top ten rules for success The thing I would say is when you grow up, you tend to get told that the world is the way it is and your your life is just to live your life inside the world, try not to bash into the walls too much Ah, try to have a nice family life have fun, save a little money but life that's a very limited life life can be much broader once you discover one simple fact and that is everything around you that you call life was made up by people there were no smarter than you and you can change it, you can influence it you can, you can build your own things that other people can use and the minute that you understand that you can poke life in actually something you know you push in, something you pop out the other side you can, you can change it you can mold it Ahm, that's maybe the most important thing is to shake off this this ... notion that life is there and you're just gonna live in it versus, embrace it, change it, improve it make your mark upon it Uh, I think that is very important and however you learn that once you learn it you'll wanna change life and make it better cause it's kinda messed up in a lot of ways once you learn that, you'll never be the same again People say you have to have a lot of passion for what you're doing And it's totally true and the reason is is because it's so hard that if you don't, any rational person would give up it's really hard and you have to do it over a sustained period of time so if you don't love it, you don't have fun doing it you don't really love it you're gonna give up and that's what happens to most people actually if you really look at at the ones that ended up you know being successful "on quote the eyes of society" than the ones that didn't often times, it's the ones that were sucessful love what they did so they could persevere you know, it got really tough and... and the ones that didn't love it, quit cause they're ??????? right, who would wanna put up with this stuff if you dont love it so, it's a lot of hard work and ... and it's a lot of worrying constantly and ... if you don't love it, you're gonna fail so you gotta love it, you gotta have passion we had absolutely no idea what people gonna do .... because we can't afford to buy it a computer to the market so we liberated some parts for new Packard and tari quickly i'm not report down design for about six months and decided that I would build on computer so we built and i was up till four in the morning for many moons and we've got it working we showed some reference immediately everybody want and it turned out to talk about 40 hours to build one of these things in about another 20 30 40 bucket and we have a lot of friends at work that similar companies who could liberate the parts also have seven Mary screaming of arts in line helping our friends to build computers and it's just going to be a tremendous strain on our on our lives so we got the idea one day that that we could make a printed circuit board without the parts and selling black printed circuit boards to our friends and probably cut the assembly and debug time down that you know five ten out so wat soldiers hpc calculator and i sold my van we got 1,300 bucks together and they are a friend of ours who is this a pc board layout person 1,300 bucks to do is lay out the side we sell printed circuit board that twice what it cost to build them and hopefully recoup our calculator and transportation some later date so that's what we did and I was out trying to peddle PC boards one day and walked into a bike shop the first by chopping out of you and Paul Terrell then owner of the bike shop said you would like to take 50 of these computers and I saw dollar signs in front of my eyes and what he had one catch was that he wanted them fully assembled and tested ready to go which is a new twist so we spent the next five days on the phone with distributors and convince the electronics parts distributors around here to give us about ten thousand dollars with the parts are thinner this time Susie as so we got the parts and we built a hundred computers and we sold 50 of them for cash and 29 days paid off with distributors and that's how we got started so we have 50 computers leftover while that man we had to sell so then we started worrying about marketing wearing red distribution got on the phone with the other computer stores around the country and gradually the whole thing began to build momentum and at that point in time we had some feeling that we were onto something but the feeling was is so different than the experience of actually seeing it happen right now it's entirely different and sometimes a lot of a lot of people ask what did you know it was going too much go into this phenomenon and you can say yeah you know we planned it out we have led on a piece of paper but the experience is seeing 500 people working at apple computers are different in the experience of seeing a five-year-old kid who really understands what he's the tool that he's got in front when you first got the job at the yo you got a call from Steve Jobs and he offered you some advice well he didn't call to offer me advice but we have worked together on a Nike Apple collaboration called nike+ we took what Apple knows what nike nose and you know brought a new technology to the market anyway long story short uh he said hey congratulations that's great you're going to do a great job I said well do you have any advice and he said no no you know your grade and then there's a pause and goes well I do have some advice it was 90 makes some of the best product in the world I mean product that you lust after absolutely beautiful stunning product but you also make a lot of crap he said just get rid of the crappy stuff and focus on the good stuff and then I expected a little pause and a laugh but there was there was a pause but no laughs at the animal and he was absolutely right greatest people are self-managing they don't need to be managed you think they know what if once they know what to do they'll go figure out how to do it they don't need to be managed at all what they need is a common vision and that's what leadership is what leadership is having a vision being able to articulate that so the people around you can understand it and getting a consensus on a common vision we wanted people that were insanely great at what they did but work were not necessarily those seasoned professionals but who had on at the tips of their fingers and in their passion the latest understanding of where technology was and what we could do with that technology and he wanted to bring that it's a lot of people so the neatest thing that happens is when you get a core group of you know ten great people that it becomes self policing as to who they let in to that group so I consider the most important job of someone like myself is recruiting agonized over hiring we have the interviews I go back and look at some of the interviews again they would start at nine or ten in the morning and go through dinner I knew interviewing would talk to everybody in the building at least once maybe a couple times and then come back for another round of interviews and then they'll get together and talk about it and then before the last edited by now it's critical hardly ever here at least to my mind was when we finally decided we like them enough to show them the Macintosh prototype and then set them down in front of it and if they just kind of our borders and this is a nice computer we don't want we I wanted their eyes to light up and then to get really excited and then we knew they were one of us and everybody just wanted to work not because it was work that had to be done but it was because something that we really believed in that was just going to really make a difference and that's what kept the whole thing going we all want to do exactly the same thing instead of spending our time arguing about what the computer should be we all knew what the computer should be and just when did we went through that stage and Apple where we went out and we got off we're going to be a big company let's hire professional management we went out and hired a bunch of professional management it didn't work at all most of them are bozos they they knew how to manage but they don't know how to do anything and so what if you're a great person why do you want to work for something you can't learn anything from and you know what's interesting you know what the best managers are there are the great individual contributors who never ever want to be a manager but the side they have to be a manager because all every no one else is going to be able to do as good a job as them after hiring two professional managers from outside the company and firing them both jobs gambled on Debbie : a member of the Macintosh team 32 years old and english literature major with an MBA from Stanford did he was a financial manager with no experience in manufacturing I mean there's no way in the world anybody else would give me this chance to run this kind of operation and I don't kid myself about that is an incredible high risk for myself personally and professionally and for Apple as the company and put a person like myself in this job I mean they're really getting on a lot of things we're betting that my feel that organizational effectiveness you know override all those in a lack of Technology lack of experience lack of you know time in manufacturing so it's a big risk and i'm just an example in every single person on the Mac team almost in your you know entry level person you could say that about this is a place where people were afforded incredibly unique opportunities to prove that they could do a good down they could write the book again inscribed inside the casing of every Macintosh unseen by the consumer are the signatures of the whole team this is apple's way of affirming that their latest innovation is a product of the individuals who created it not the corporation it's very interesting I was worth about over a million dollars when I was 23 and over 10 million dollars when I was 24 and over a hundred million dollars for those 25 and it's it wasn't that important because I never did it for the money I I think money is wonderful thing because it enables you to do things enables you to in investing ideas that don't have a short-term payback and things like that but especially at that point in my life it was it was not the most important thing the most important thing was the company the people the products we were making what we were going to enable people to do with these products so I didn't think about it a great deal and I never sold any stock just really believe that the company would do very well over the long term our goal is to make the best personal computers in the world and make products we are proud to sell and would recommend to our family and friends and we want to do that at the lowest price as we can but i have to tell you there's some stuff in our industry that we wouldn't be proud to ship that we wouldn't be proud to recommend to our family and friends and we can't do it we just can't ship junk so there's there's a thorough thresholds that we can't cross because of who we are but we want to make the best personal computers in the industry slice of the industry that wants that too and what you'll find is our products are usually not premium-priced you go what you go and price out our competitors products and you add the features that you have to add to make them useful and you'll find in some cases they are more expensive than our price x the difference is we don't offer stripped-down lousy products you know we just don't offer categories of products like that but if you move those aside and compare us with our competitors I think we compare pretty favorably and a lot of people who have been doing that and saying that now for the last 18 months yes mr. jobs you're a bright an important man your tongue add and clear that I'm several counts you discussed you don't know what you're talking about I would like for example for you to express in clear terms how is a java any of its incarnations address that the idea is embodied and open . and when you're finished with that perhaps you could tell us which you personally have been doing for the last seven years yeah you know you can please some of the people some of the time but one of the hardest things when you're trying to effect change is that people like this gentleman are right in some areas I'm sure that there are some things open doctors probably even more than i am not familiar with that nothing else out there does and I'm sure that you can make some demos maybe a small commercial app that demonstrates those things the hardest thing is what how does that fit in to a cohesive larger vision that's going to allow you to sell eight billion dollars 10 billion dollars of products a year and one of the things I've always found is that you've gotta start with the customer experience and work backwards to the technology you can't start with the technology and try to figure out where you're going to try to sell it and I've made this mistake probably more than anybody else in this room and I got the scar tissue approve it and I know that it's the case and as we have tried to come up with a strategy and a vision for apple it started with what incredible benefits can we give to the customer where can we take the customer not not starting with let's sit down with the engineers and and figure out what awesome technology we have and then how we going to market that and I think that's the right path to take I remember with the laser writer we built the world's first small laser printers you know and there was awesome technology in that box we have the first canon laser printing cheap laser printing engine the world in the United States here at apple we had a very wonderful printer controller that we designed we have Adobe's postscript software and there we have apple talking they're just awesome technology in the box and I remember seeing the first print out come out of it and just picking it up and looking at thing you know we can sell this because you don't have to know anything about what's in that box all we have to do is hold of something you want this and if you remember back to nineteen eighty-four before laser printers was pretty startling to see that people want Wow yes and that's that's where Apple's got to get back to and you know I'm sorry that open dr. casualty along the way and I readily admit there are many things in life that I want defense that is what I'm talking about so I apologize for that too but there's a whole lot of people working super super hard right now at apple you know ah be John Green Oh Fred I mean the whole team is working burning the midnight oil trying to an end and people you know hundreds of people below them to execute on some of these things and they're they're doing the best and i think that what we need to do and some mistakes will be made by the way some mistakes will be made along the way that's to it because at least some decisions are being made along the way and we'll find a mistake affects them and I think what we need to do is support that team going through this very important stage as they work their butts off they're all getting calls being offered three times as much money to go do this without the valleys hot none of them are leaving and I think we need to support them and see them through this and write some damn good applications to support apple on the market that's my own point of view mistakes we made some people will be pissed off some people will not know what they're talking about but it's I think it is so much better than where things were not very long ago and I think we're gonna get there I mean marketing about values this is a very complicated world is a very noisy world and we're not going to get a chance to get people to remember much about us no company is and so we have to be really clear on what we wanted to know about us now Apple fortunately is one of the half a dozen best brands in the whole world right up there with nitin disney coke sony it is one of the Great's of the great not just in this country but all around the globe and but but but even a great brand needs investment and caring if it's going to retain its relevance and vitality and the apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back the way to do that is not to talk about speeds and feeds it's not to talk about myths and negatives it's not to talk about why the better than windows the dairy industry tried for 20 years to convince you that milk is good for you to lie but they tried anyway the sales are going like this and then they tried got milk and the sales are going like this got nothing to talk about the part that focuses on the absence of the product but but but the best example of all and and one of the greatest jobs of of marketing and the if the universe has ever seen as nike remember 90 sell the commodity this is shoes and yet when you think of 90 you feel something different than the shoe company and their ads you know they don't ever talk about the product it will never tell you about the air soils and by the better the reeboks their souls was not you doing advertising they they honor great athletes and they on a great athletics that's who they are that's what they are about Apple spent a fortune on advertising you'd never know it you never know so when I got here apple just fired the agency doing the competition with 23 agencies that you know for mr. Naylor pick one and we blew that up and we need higher child day the ad agency that i was fortunate to work with years ago we created some award-winning work including the commercial both of the best out of a maid 1984 by advertising professionals and we started working about eight weeks ago and what was the question we asked was our customers want to know who example and what is it that we stand for where do we fit in this world and what more about isn't making boxes for people to get the job done although we do that well we do that better than almost anybody in some cases but apples about some more than apple at the cool its core value is that we believe that people with passion can change the world of the day that's what we believe and we have the opportunity to work with people like that we have an opportunity to work with people like new with software developers with customers who have done it in some big and some small ways and we believe that in this world people can change it for the better and that those people are crazy enough to think they can change the world are the ones that actually do and so what we're going to do in our first brand marketing campaign in several years is to is to get back to that core value a lot of things have changed that would market two totally different place than it was a decade ago and apples totally different apples place in it is totally different and believe me the products and the distribution strategy and manufacturing totally different we understand that but values and core values those things should change the things that Apple believed in at its core are the same thing that Apple really stands for them and so we wanted to find a way to communicate this and what we have is something that I am I'm very moved by it honors those people who have changed the world some of them are living some of them are not at the ones that aren't as you'll see you know if they ever use the computer it would have been in the campaign is think different it's the people honoring the people who think difference and who move this work forward and its it is what we are about it touches the soil of this company so I'm going to have a wallet and i hope that you feel the same way about it here's to the crazy ones mr. its rebels round pegs in the square holes ones who see things you're not from who respect stands you can quote them disagree with you we were fine and vilified the only thing you can change for and while some may see them as the crazy because the people who are crazy enough to think they can change the world want to do thank you I'm honored to be with you today for your commencement from one of the finest universities in the world truth be told I never graduated from college and this is the closest I've ever gotten to a college graduation today I want to tell you three stories from my life that's it no big deal just three stories the first story is about connecting the dots I dropped out a reed college after the first six months but then stayed around as a drop in for another 18 months or so before I really quit so why did I drop out it started before I was born my biological mother was a young unwed graduate student and she decided to put me up for adoption she felt very strongly that I should be adopted by college graduates so everything was all set for me to be adopted at Birth by a lawyer and his wife except that when I popped out they decided at the last minute that they really wanted a girl so my parents who were on a waiting list got a call in the middle of the night asking we've got an unexpected baby boy if you want him they said of course my biological mother found out later that my mother had never graduated from college and my father had never graduated from high school she refused to sign the final adoption papers she only relented a few months later when my parents promised that I would go to college this was the start in my life and 17 years later I did go to college but I naively chose a college that was almost as expensive as Stanford and all of my working-class parents savings were being spent on my college tuition after six months I couldn't see the value in it I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out and here i was spending all the money my parents had saved their entire life so I decided to drop out and trust that it would all work out okay it was pretty scary at the time but looking back it was one of the best decisions I ever made the minute i dropped out I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting it wasn't all romantic I didn't have a dorm room so I slept on the floor and friends rooms I return coke bottles for the five-cent deposits to buy food with and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hari Krishna temple I loved it and much of what i stumbled into by following my curiosity and intuition turned out to be priceless later on let me give you one example reed college at that time offered perhaps the best calligraphy instruction in the country throughout the campus every poster every label on every drawer was beautifully hand Calla graft because i had dropped out and didn't have to take the normal classes I decided to take a calligraphy class to learn how to do this I learned about serif and sans serif typefaces about varying the amount of space between different letter combinations about what makes great typography great it was beautiful historical artistically subtle in a way that science can't capture and I found it fascinating none of this had even a hope of any practical application in my life but 10 years later when we were designing the first macintosh computer it all came back to me and we designed it all into the mac it was the first computer with beautiful typography if I had never dropped in on that single course in college the mac would have never had multiple typefaces are proportionally spaced fonts and since windows just copy the mac it's likely that no personal computer would have them if I had never dropped out I would have never dropped in on that calligraphy class and personal computers might not have the wonderful typography that they do of course it was impossible to connect the dots looking forward when I was in college but it was very very clear looking backwards ten years later again you can't connect the dots looking forward you can only connect them looking backwards so you have to trust that the dots will somehow connect in your future you have to trust in something your gut destiny life karma whatever because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path and that will make all the difference my second story is about love and loss I was lucky I found what I love to do early in life was and i started apple in my parent's garage when I was 20 we worked hard and in 10 years applet grown from just the two of us in the garage into a two billion dollar company with over 4,000 employees we just released our finest creation the Macintosh a year earlier and I just turned 30 and then I got fired how can you get fired from a company you started well as Apple grew we hired someone who I thought was very talented to run the company with me and for the first year or so things went well but then our visions of the future began to diverge and eventually we had a falling out when we did our Board of Directors sided with him and so 30 i was out and very publicly out what had been the focus of my entire adult life was gone and it was devastating I really didn't know what to do for a few months I felt that I let the previous generation of entrepreneurs down that I dropped the baton as it was being passed to me I met with david packard and Bob noise and tried to apologize for spring up so badly I was a very public failure and I even thought about running away from the valley but something slowly began to dawn on me I still loved what I did the turn of events that Apple has not changed that one bit I've been rejected but i was still in love and so I decided to start over I didn't see it then but it turned out that getting fired from Apple was the best thing that could have ever happened to me the heaviness of being successful was replaced by the lightness of being a beginner again less sure about everything it freed me to enter one of the most creative periods of my life during the next five years i started a company named next another company name Pixar and fell in love with an amazing woman who would become my wife Pixar went on to create the world's first computer animated feature film toy story and is now the most successful animation studio in the world in a remarkable turn of events apple bought next and I return to apple and the technology we developed it next is at the heart of apples current Renaissance and Loreen and i have a wonderful family together I'm pretty sure none of this would have happened if I hadn't been fired from Apple it was awful tasting medicine but i guess the patient needed it sometime life sometimes life is going to hit you in the head with a brick don't lose faith I'm convinced that the only thing that kept me going was that I loved what I did you've got to find what you love and that is true for work as it is for your lover's your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do if you haven't found it yet keep looking and don't settle as with all matters of the heart you'll know when you find it and like any great relationship it just gets better and better as the years roll on so keep looking don't settle yeah my third story is about death when i was 17 I read a quote that went something like if you live each day as if it was your last someday you'll most certainly be right it made an impression on me and since then for the past 33 years I've looked in the mirror every morning and asked myself if today were the last day of my life what I want to do what I am about to do today and whenever the answer has been no for too many days in a row i know i need to change something remembering that all be dead soon is the most important tool I've ever encountered to help me make the big choices in life because almost everything all external expectations all pride all fear of embarrassment or failure these things just fall away in the face of death leaving only what is truly important remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose you are already naked there is no reason not to follow your heart about a year ago I was diagnosed with cancer I had a scan at seven thirty in the morning and it clearly showed a tumor on my pancreas I didn't even know what a pancreas was the doctors told me this was almost certainly a type of cancer that is incurable and that i should expect to live no longer than three to six months my doctor advised me to go home and get my affairs in order which is doctors code for prepare to die it means to try and tell your kids everything you thought you'd have the next 10 years to tell them in just a few months it means to make sure everything is buttoned up so that will be as easy as possible for your family it means to say your goodbyes I live with that diagnosis all day later that evening I had a biopsy where they stuck an endoscope down my throat through my stomach and into my intestines put a needle into my pancreas and got a few cells from the tumor I was sedated but my wife who was there told me that when they view the cells under a microscope the doctor started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery I had the surgery and thankfully I'm fine now this was the closest I've been to facing death and I hope it's the closest I get for a few more decades having lived through it I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept no one wants to die even people who want to go to heaven don't want to die to get there and yet death is the destination we all share no one has ever escaped it and that is as it should be because death is very likely the single best invention of life its lights change agent it clears out the old to make way for the new right now the new is you but some day not too long from now you will gradually become the old and be cleared away sorry to be so dramatic but it's quite true your time is limited so don't waste it living someone else's life don't be trapped by Dogma which is living with the results of other people's thinking don't let the noise of others opinions drown out your own inner voice and most important have the courage to follow your heart and intuition they somehow already know what you truly want to become everything else is secondary yeah when I was young there was an amazing publication called the whole earth catalog which was one of the Bible's of my generation it was created by a fellow named Stewart Brand not far from here in menlo park and he brought it to life with his poetic touch this was in the late sixties before personal computers and desktop publishing so it was all made with typewriters scissors and polaroid cameras it was sort of like Google and paperback form 35 years before Google came along it was idealistic overflowing with me tools and great notions Stuart and his team put out several issues of the whole earth catalog and then when it run its course they put out a final issue it was the mid-nineteen seventies and I was your age on the back cover of their final issue was a photograph of an early morning country road the kind you might find yourself hitchhiking on if you were so adventurous beneath it were the words stay hungry stay foolish it was their farewell message as they signed off stay hungry stay foolish and I've always wished that for myself and now as you graduate to begin a new I wish that for you stay hungry stay foolish thank you all very much i made this video because card games TV one asked me to so there's a famous entrepreneur that you want me to profile leave it in the comments below and we'll see what we can do thank you so much for watching continue to believe we I don't see you soon

Channel: Evan Carmichael

Views: 6,244,742

Rating: 4.8065491 out of 5

Keywords: steve jobs 10 rules, steve jobs success, steve jobs rules, steve jobs top 10, steve jobs top 10 rules for success, steve jobs digital revolution, Steve Jobs (Organization Leader), steve jobs innovation, steve jobs, Progress, Favourite, Working, Top, Interview, steve jobs speech, Favorite, Office, rules for success, Business, Work, Career, steve jobs apple, steve jobs motivation, steve jobs best advice, father of the digital revolution, steve jobs interview, motivation, apple founder

Id: eHzAtxW3TzY

Length: 39min 37sec (2377 seconds)

Published: Sun Jun 07 2015

Reddit Comments

[u/EvanCarmichael]

Thanks for sharing :)

[u/ryzeonline]

One of the best Steve Jobs videos I've seen. Thanks for sharing /u/WhatIfThisIsNotReal :)