IT. THE TOUR HAS BEEN CREATING BUZZ SINCE IT WAS FIRST ANNOUNCED MONTHS AGO. WE SENT DUSTIN DORSEY TO THE HEART OF IT TO HEAR ALL THE EXCITEMENT. LARRY: HE JOINS US WITH MORE ON THAT AS WELL AS THE ECONOMIC BOOST. DUSTIN: THIS PARKING LOT IS NO STRANGER TO BEING BUSY WITH THE SAN FRANCISCO 49ERS AND GREAT AMERICA RIGHT HERE, THE THEME PARK, BUT EXPERTS SAY THIS CONCERT AND THE ONE COMING UP IN AUGUST FOR BEYONCE TAKE THINGS TO A WHOLE OTHER LEVEL HERE IN SANTA CLARA. THE SWIFTIES HAVE TAKEN OVER SANTA CLARA. THEY LINED UP FOR HOURS TO GET MERCHANDISE FROM THE OFFICIAL TOUR TRUCK. IT IS NOT THE FIRST TIME THEY HAVE SPENT MONEY ON THIS TOUR STOP. TAYLOR SWIFT IS DRIVING SPENDING IN THE SOUTH BAY. >> SHE IS A STIMULUS PACKAGE TO ALL OF THE CITIES SHE HAS COME TO VISIT. >> IT IS ACTUALLY REALLY IMPRESSIVE. FOR US, THE MOMENT THE CONCERT WAS ANNOUNCED THAT IT WOULD BE AT LEVI'S STADIUM, THE PHONES RANG OFF THE HOOK AT OUR HOTELS. >> HOTELS ACROSS THE AREA HAVE BEEN SOLD OUT FOR WEEKS. THE ELTON SHOW LAST YEAR, THE ERAS TOUR THIS WEEKEND AND THE UPCOMING BEYONCE CONCERT ARE HUGE FOR THE CITY. >> WE ARE BRINGING A LOT OF PEOPLE, BUT IT IS ALSO THAT ADDED EXPOSURE THAT AS PART OF THE EVENT IS AN ANCILLARY KIND OF OPTION. THEY ARE EXPLORING THE CITY. >> TAYLOR SWIFT CONCERTGOERS ARE SPENDING MORE THAN $1000 PER EVENT IN TICKETS, FOOD, HOTELS, AND OTHER PURCHASES FOR THE SHOW. THE CITY FOUND THE TOUR WILL HAVE GENERATED AN ESTIMATED $5 BILLION IN NATIONAL ECONOMIC IMPACT FOR HOTELS AND RESTAURANTS. >> SOME OF THESE HOTELS ARE REALLY STRUGGLING AND OTHERWISE MIGHT GO OUT OF BUSINESS. THAT HELPS WITH THE PROPERTY TAX BASE IN TERMS OF TAXES ON THE ROOMS. IT WILL HELP THE CITY INCREASED TAX REVENUE. >> THE SAN JOSE CHAIR OF ECONOMICS DEPARTMENTS AS THE OVERALL ECONOMY DOES NOT NECESSARILY BENEFIT BECAUSE MONEY SPENT IN CONCERT HAVE RELATED AREAS MEANS MONEY IS NOT GOING TO OTHER AREAS LIKE BANKING. HOWEVER, HE SAYS IT IS IMPORTANT THAT INDUSTRIES GET THIS BOOST AFTER COVID. >> WE TRY TO BE AGNOSTIC, THINKING THAT ONE SECTOR IS MORE IMPORTANT THAN ANOTHER, BUT AS A MEMBER OF SOCIETY, I THINK IT'S GREAT WE ARE GETTING THOSE SECTORS GIVING IN-PERSON ENTERTAINMENT A BIG BOOST RIGHT NOW. DUSTIN: I CAN PERSONALLY ATTEST TO THE FACT THAT THE CONCERT MERCHANDISE INDUSTRY IS DOING WELL AS WELL. YOU CAN SEE BEHIND ME THE LINES. REALLY NO BLANK SPACES ALL DAY LONG, AND THERE ARE THINGS STILL AVAILABLE -- YES, I AM THE BROTHER OF THE YEAR. MY SISTER IS GOING TO LOVE THIS. YOU CAN STILL GET YOUR STUFF THE WAY THINGS LOOK TODAY, THE DAY BEFORE, I CANNOT WAIT TO SEE WHAT THINGS LOOK LIKE FRIDAY AND SATURDAY HERE IN SWIFTIE C LARA. LARRY: COME ON, DUSTIN, WE KNOW THAT T-SHIRT IS FOR YOU ANYWAY.
