Steve Jobs interviewed just before returning to Apple

was that initial excitement all just a fictitious if thrilling children's story or is the next chapter for Steve Jobs likely to be his gaudiest what should we expect next from Pixar well you know a Toy Story has really exceeded our expectations it's about a hundred and eighty million right now I think it's a mystic box office it's being released internationally as we speak and we're coming out with some CD ROMs based on Toy Story starting in April they're they're dynamite I think they're going to pretty much set a new benchmark for what can be done with CD ROMs home video was expected later on this year and we're well at work on our second film we're about a year into development on it so I think we have a business model which is that we make feature films and surround them with a suite of related products in addition to merchandise and home video there's CD ROMs and potentially you know sequels at some point in time you first came to public attention with Apple in recent weeks it's been one of the failure stories of Wall Street and indeed of the American economy what went wrong at Apple oh gosh you know Apple I haven't been there in a long time but my perception he won't blame you for what's happened less 10 years no I mean my perception that may not be complete but from the way I see I mean Apple is a company that was based on innovation when I left Apple that 10 years ago we we were 10 years ahead of anybody else it took Microsoft 10 years to copy Windows the problem was is that that Apple stood still even though it invested cumulatively billions in R&D the output has not been there and people have caught up with it and it's differentiation has eroded in particular with respect to Microsoft and so the way out for Apple and I still think Apple has a future there's some awfully good people there and there's a tremendous brand loyalty to that company I think the way out is not to slash and burn is to innovate that's how Apple got to its glory and I think that's how Apple could return to it next which is your private venture specializes in what's called object based software could you explain that to someone who is not a computer nerd sure the way that we most people still build software today they built everything's custom really everything's built by hand and everything's custom there's no ability to reuse software that you had written prior or that somebody else had written and objects are a way to basically allow people to reuse software an order of magnitude or two more efficiently than they can today it's sort of the Industrial Revolution of software is this on a grander scale the equivalent of coin up a macro and the computer it's even much beyond that it's sort of interchangeable parts much like the Industrial Revolution brought to the manufacturing of hard goods you have talked about Apple somewhat gently you've also mentioned Microsoft much of your current efforts seem directed at constraining Microsoft is that accurate me on No you well I I've read some of these computer nerd publications lately and seems to me that the fight for the Internet you envision as anybody but Bill Gates well I think there's a lot of people working on stuff for the internet and and next is one of those those companies as well and for me the most exciting thing you know in the software area is the Internet and part of the reason for that is no one owns it it's a free-for-all it's much like the early days of the personal computer and the rate of innovation is very high and we we know from experience now that if any one company gets a dominant position in it no matter who that is the rate of innovation is going to going to drop precipitously and we'd like to not see that happen for ever and or at least for quite some time I assume as a good entrepreneur you want the market to limit in not the government is that correct uh yeah I I don't get into that so much I you know I think I admire Microsoft for their achievements and I think though that the net may be something that is you know we're going to see innovation contain them and I'm hoping that's the case I wonder if Steve Jobs is relaxing on this holiday weekend or figuring out how to make his next trillion I guess it's tough at the top but it can be beautiful too last Christmas we gave our viewers a sneak advanced peek at some items from the most publicized auction in history Sotheby's sale of Jacqueline Kennedy Onassis s property the CEO of Sotheby's D Brooks brought down some special treasures for your eyes only

Channel: Philip Elmer-DeWitt

Views: 1,080,460

Keywords: Steve, Jobs, Apple, Pixar, NeXT, Wall, Street, Week, Louis, Rukeyser

Id: SaJp66ArJVI

Length: 4min 32sec (272 seconds)

Published: Sun Sep 18 2011

Reddit Comments

[u/[deleted]]

That was actually a pretty good description of what happened to Apple. Just earlier today some co-workers made a jest about how Mac OS was terrible and not very modern before it adopted Unix. But I countered with a story of how there was a time here in Sweden when you could walk into a computer store and see a screen with DOS, a blinking white cursor, and next to it a colorful desktop, mouse and icons on a Mac computer. People weren't dummies. But it did sort of fall off while Windows was being evolved.

[u/Midfox]

http://i.imgur.com/hQBvN.jpg

[u/EthicalReasoning]

you should post the full 9 minute version, its more interesting

[u/l33r]

I can't believe Steve Jobs wore a suit.

[u/gpcprog]

Sigh, why can't more CEOs be like that? [Paraphrase]" the thing that got apple where it was was inovation, not slash and burn." It would explain why so many companies are struggling.

[u/[deleted]]

wow Jobs was sooo arrogant! /s.

[u/nvoidz]

Steve's thoughts on Apple were really interesting and most probably true. Good watch for someone like me that's fairly new to Apple.

[u/charliehumble]

bwahaha the guy with the sunglasses at the end

[u/ae77]

he looked healthy here.