SEO for your Squarespace website hi guys
it's Sam Dey here from DeyTips.com and in this video I'm giving you a tutorial
on how you can perform Squarespace SEO for your Squarespace website. Now before I get
into this video I want to make a quick definition of what SEO is and SEO is
quite simply how you can manipulate your website in such a way that appeals to
major search engines such as Google Yahoo and Bing so maybe you have a
Squarespace.com website and you want to know how you can improve its visibility
on search engines when someone performs a query that is related to the content
on your site. So let's say for example you are selling tennis equipment on your
website you want to be showing up on Google when someone performs searches
for tennis equipment. Now, Squarespace have a bunch of different SEO options
for you and there are also some things that you should be doing away from
Squarespace to help you improve your SEO and in this video I'm gonna be showing
you exactly how to do that. The very first thing that you need to keep in
mind when performing SEO for your Squarespace website is something called
keywords. Now your keywords are the words and phrases that you actually want to
show up for when people are typing in a certain query on the search engines so
going back to my tennis example if you're selling tennis rackets on your
website then the term tennis rackets might be a keyword that you want to
optimize one of your web pages for that's also something to note search
engines don't rank entire websites but they actually rank individual web pages
you need to ensure that every single web page on your Squarespace site is
optimized effectively for the keyword that you want that particular page to be
optimized for. But you might be thinking Sam, how do I actually find keywords that
are relevant to my website. Well there is a really useful tool called the Google
keywords tool and I'll leave a link to the tool in a description down below. Now
this tool tells you exactly how many searches per month a particular keyword
is getting and it also shows you suggested keywords so that you can use
these types of keywords on your website in critical
places and I'm gonna be showing you the critical places to be put in these
keywords later on in this video but before we do that I want to introduce
you to the Google keywords tool now as you can see I'm already on the Google
keywords tool here on my computer and when you do sign up you will need a
gmail account and once you get your sign up already done you want to go up here
to tools and then you want to go to keyword planner and it will take you to
this page that I'm on currently and what you can actually do is find a new
keyword so you wanna click the arrow button. So I can actually type a tennis
in here and click on that and search so if my keyword was tennis you can see
that tennis actually gets searched a million to ten million times on Google
and it also gives you some other suggested keywords as well.
Now the suggested keywords are keywords that are related to your main keyword so
you might find that the keyword that you wanted to rank for in Google doesn't
actually get a lot of searches per month you want to make sure that you're
actually optimizing your webpages for keywords that are actually getting
searched. That being said there are two main types of keywords, there are short
tail keywords and long tail keywords. Now for the purposes of this video I've used
a short tail keyword in tennis and you don't want to use something like tennis
because it's so vague and it's really difficult to rank for. Short tail
keywords tend to be one or two words and they tend to be very difficult to rank
for in search engines. The more long-winded your keyword is so for
example if you had a tennis academy in France then that keyword tennis academy
in France is longer it's more in-depth it's more specific and hence it's easier
to rank for a keyword like that in Google. So when choosing your keywords
you actually want to make sure that you're choosing keywords that are easier
to rank for and that best suit your website I actually have a ton of videos
on a keyword research and I will leave some of them in a description down below.
Another really awesome tool to help you generate keywords is called long tail
Pro. I'm going to leave a link in the description - long tail Pro some
you go and check that two out. Now I'm not going to be doing an in-depth
tutorial of how to use long tail Pro in this video I'm going to be doing it in
an upcoming video so make sure you subscribe to this channel so you don't
miss that video and click the bill notification so that you get notified
when that video goes live. Now it's important to note that long tail Pro is
a premium product that you will need to purchase but this products if you are
new to finding keywords online are profitable and that will actually help
you to rank in the major search engines and like I mentioned that are long tail
and the ones that you're most likely to actually rank for then this is a tool
that you might consider actually using. So now let's talk about SEO for your
actual Squarespace site so as you can see I have a template Squarespace site
here and the first thing you want to do is go to pages and you want to optimize
all of your Squarespace web pages every single page that you have on your
Squarespace site you want to optimize the first thing you want to do is click
on this little icon here. When you do that it will open this tab, and you have
your navigation title now this is the title that people will see when
navigating to this particular page and you might want to make that SEO friendly
by adding whatever keywords it is that that page is about. So say for example
that this page was about tennis then you can put tennis there and you know
whatever keyword that you've researched using the Google keywords tool or long
term pro or whatever keyword research method you've used, you want to be able
to use your keywords here but also remember that this is your navigation
title so you don't want your keyword to be too long here because it will just
take up too much space in the navigation. Now your page title is where you can
actually get a little bit more specific with your keywords so this is the name
of this page and it appears on the top of your browser window. So for example if
someone goes up there you can see that this one says products your site title
so that's what will come up there so you definitely want to make sure that this
is keyword rich and you can use your long tail keyword here, so this might be
better for a short-tail keyword because like I said it's gonna come up
in somebody's menu so you want that to be really short but you want this to
be a longer tail keyword so maybe tennis lessons in London. Make make sure that you have your keywords there and it's long tail you
also want to enable pages for public visibility now this kind of goes without
saying but if you don't have your web pages enabled then the search engines
will not index them so if you want your page to be seen in the search engines
then make sure that your page is actually enabled you also want to make
sure that you describe what your web page is about.
Don't go lazy with your description, make sure that you have an in-depth
description about what this page is about using your keywords and variations
of your keywords in that specific section don't leave it blank, don't just
have one line, have a good paragraph about what your page is all about again
using your keywords of what that key page is about. So I might use the keyword
tennis lessons in London why our tennis lessons are the best in London so use
variations like that in your description to make sure that Google know exactly
what that page is about. Now, also another important feature is your URL slug. This
is what your URL will be so for example you can see on my site if I gave you an
example if I go to deytips.com I'm actually trying to rank this page for
make-money -Bay-eBay-and-PayPal so that's what I have in my URL eBay and
PayPal that's what I'm trying to rank for on Google. So whatever you're trying
to rank for in Google you want to make sure you put those keywords here, so that
people can see that in your url. That's what URL slug means so you're gonna want
to take that out and put; tennis-lessons- in-London and you can use the hyphen in
the same way I've used it here if you want to separate different words. Another
thing to know is you want to come up here to media and actually add a
thumbnail image. Now this is an image that's going to be shown when you share
your web page across social media. So this is just a great way to entice
people to actually click on your link have an enticing image that also
displays what your web page is all about. Again you're gonna want to go
through every page of your Squarespace website make sure you click this icon
button and make sure you fill in all of the details on these pages that is
available to you. The more information you give and the more in-depth you are,
the more keywords that you use then the more opportunity you have to rank in the
search engines for that particular keyword. So when you actually click on
your webpage to edit your webpage there's so many opportunities for SEO
that present themself as well. The first thing is your site title. Now your site
title you can name this anything. I suggest that you have your keyword here
as well as your site title because search engines will pick this up. So
that's a great place to have your keywords so let's say my keyword was
tennis lessons in London then I want to change that and make sure that that is
my site title. You also have a tagline as well here so whatever my tagline is make
sure your keyword is there. 'Best tennis lessons in London', so you want to use
this section as well as a place to actually put your keywords. So going back
to design now you actually want to make sure that the content of your site tells
search engines what that page is about so I'm going to want to edit the content
on my site and have a title that is keyword rich. So tennis lessons in in
London again if that's my keyword then I want to want to make sure that is my
title and I can actually come up here and make this a H1 tag. Don't worry
if you don't know what a H1 tag is, just select heading 1 as your title and
make sure that that contains your keywords. So your heading 1 or
your h1 tag tells Google that that is an important phrase that that is an
important title and so you should have your keyword in the title when you're
creating a new page. So 'tennis lessons in London' but I can also add content to
this page as well so let's say for example I'm literally just gonna go to
my site and copy some text so that I can give an example. I'm going to copy that and I'm gonna paste this down here and
I'm gonna show you how I edit the content on my site now, just to
mention this is for an example purpose and you don't wanna copy content from another
site you wanna make sure that all of the content on your website is original
because it will actually do harm to your site's SEO if you're copying content
from another website because Google will see that your site is just copy and they
can actually identify that, so make sure that the content on your site is
original. But let's say for example this a page on my site and I wanted to
talk about the 'top tennis lessons in London', now I can actually make this a
subheading if I wanted to so I can select the heading 2 tag and so that
means I've actually got my keyword in my heading 1 tag and I've also got my
keyword in my heading 2 tag now let's say for example this was my
content I can actually make this my heading 3 tag if I wanted and then
throughout my content I actually want to use my keyword tennis lessons in London
so I would change this to, 'are you wondering how to find tennis lessons in
London' and then that's my head in three tag now obviously you want to make sure
that the content on your site is well done. I'm just doing this
quickly for example purposes but you can hopefully get the point here. Then
throughout your content you want to make sure that you're using your keyword
tennis lessons in London. So, let's say that this article is about tennis
lessons in London then you want to use it throughout this key this article or
this page as well. so for the purposes of this video I've
literally just pasted in from another website tennis lessons in London and the
content that they had again you don't want to do this but I'm just making this
video a bit quicker so as you can see I've got my keyword tennis lessons in
London up here and that's a heading 2 tag
I got tennis lessons in London up here as my overall header tag and I've also
got are you wondering how to find how to find tennis lessons in London? and that's my H 3
tag . Now again you want to make this as natural as possible write your article
for human beings not for search engines and then you can actually go back over
your articles or your pages and then make these kinds of changes and make
sure that you've got keywords in your your h1 or h2 and your h3 tags. You also
want to ensure that you have keywords within your text as well. So you can see
I have 'tennis tennis lessons in the UK' so that's a variation of my keyword and
what you can actually do is hover over that and actually make it bold. So it
just kind of emphasizes that that's an important word that's what it tells the
search engines that this is an important phrase 'tennis lessons in in London in
the UK' so whenever you're using your key word or a variation of your key word
within your body of your text you can actually make that bold as well just to
outline to the search engines, "hey, this is an important keyword, this is what my
page is all about". Now again, you don't want to go over the top with your
keywords, just use it naturally use it where it's natural don't don't overuse
it, don't use it too much, make sure you are using variations of it and make sure that it
reads well as well. So this is basically how you want to create content for both
your webpages and also your blog pages as well. It's a good idea where you can
to add images and video as well to your blog and
and webpages because that's multimedia content and Google absolutely love
multimedia content so the more images that you can actually use to help to
describe whatever you're trying to describe then that will be awesome and a
more video you can use as well that's the only going to be an SEO bonus for
your Squarespace website. So now I'm going to go all the way down to the advanced
features and I'm gonna click on 'type ID'. Now you can see an option here which
says 'disable mobile styles', you don't want to click this button because you want to
make sure that your website is optimized for a mobile experience. Google and other
major search engines find it really important that your website is actually
friendly when people are viewing it on their desktop or on their mobile phones
and it can negatively impact your SEO if you click this button and your website
is not mobile optimized. Now if you're selling products on your site you're
also not gonna want to come down to where it says commerce, and you can go to your
inventory and we're going to work on SEO for our actual product pages. So
obviously your product name you want to have your product name here but you can
also have whatever keywords so let's say you're selling a hairbrush but you had a
specific keyword as well that you wanted to that particular product to rank for
in Google then put your keyword there as well. Again down here you have a place
where you can actually add a description of your product, you want to make sure
that you have your keywords here as well. You also want to make sure that this is
as in-depth as possible don't just write one sentence make sure you actually at
least about a paragraph including your keywords and variations of your keywords
in that section as well. You will also notice this tags section as well, you
want to add tags to this particular page as well that are related to your products
and same with categories don't leave this undone, add tags and categories that
are related so you can see here I've got hair brush, I've got hair care, I've got
hair products and I've got hair care again down here in the category section.
Then upload some images that really outline your
product as well and this is going to be great because sometimes the search
engines will actually take that image and use it in their search results. So
coming up to here to additional information this is another opportunity
for you to write as much as possible about your product so again making sure
your keywords are within this make it as in-depth as possible. You can also come
up here to where it says options and here is where you can actually change
your product URL so you're gonna want to change this to whatever your keyword is
that you want this particular product to run for in Google. Your thumbnail
image as well maybe put an image of the actual product here. Lastly you're
gonna go to social and connect your social media accounts it's really
important that you have your social media accounts connected to your
Squarespace site because social media is a great component to your overall SEO
strategy. I have a few videos on SEO and how social media will help your SEO and
I'll leave some of them in the description as a playlist but
essentially you want to make sure that you're active on social media and then
you're including those social media accounts on your Squarespace website as
well. So once you're done with commerce you want to go to marketing and
Squarespace have an actual Squarespace SEO bit as well so you're going to want to make
sure that your site title is SEO friendly whatever keyword your
going, for so my example 'tennis lessons in London' you're gonna want to make sure
you put it there. Your meta description this is what shows up in Google and also
it tells Google what your website or what your webpage is all about so you're
gonna want to make sure you fill this in you have 400 characters here so make
sure you actually fill this out and using your keywords as well and it shows
you a little example of how this will look as well and then when you finish
that you want to go to your Advanced Settings and have a look at this. Now I'm
gonna explain what this is so is to do with your formatting and as you can see
the first option is the title of your site and the second option is the title
of your page. Now, for the home page I recommend that you have the title of
your site because it's your Paige but when you have here so 'page
title formats', I recommend that you have this one as a title of your page and
that is the second one that you see down there. Now the reason why I say that
is because you want each and every page on your website to be optimized
differently you don't want them to all be the same so you want to pick the
second one which is the page title. The same with your collection item down
here you want it to be the title of your actual page. So if you go back you also
want to make sure that you have share buttons on your site and that you
activate your products on Instagram and select copy and actually go through
all of these stages here, I'm not gonna do it for the purposes of time in this
video, but you want to make sure you connect your Instagram account and also
add a 'Pinterest Save button' as well because as we've mentioned social media
is super important and easy you make it for people to share the content on your
site then that's gonna have SEO benefits in the long term for your website so
make sure that you you don't sleep on social media and you add as much social
media information as possible here setting up your Pinterest buttons and
also setting up your Instagram information here as well. So going back,
let's go back to settings you can actually go to blogging settings here
and you're gonna want to change this as well similar to how we did for our pages
you're going to want to make sure that the title of your post norm is normal
normalized for your URL so select it down here as you can see it's the very
final one you're gonna want to get rid of these ones and make sure you're using
this one. So again you can change this when you're creating your articles or
your pages you don't have to do it in these settings but this just makes it a
little bit easier for you so scrolling down you actually have the option to use
what's known as AMP or accelerated mobile pages, now this just helps to
increase your website's performance on mobile phones so users have a better
experience and again I've explained how really important it is for you to
mobile-friendly websites so selecting that is not gonna hurt it's only going
to help your SEO. When you go back you also have language and region so you
want to select all of that as appropriate. You also have a business
information as well you want to make sure that you fill this out don't be
lazy with this fill this out as much as possible because there's a possibility
that this information as well can show up on Google and Google will use this
information so make sure you fill that out completely. Also just fill out
all of the information here as well the more information you give it to
Squarespace and you put in there is the more opportunity you have to rank. So
once you've completed and published your Squarespace website there's another step
that you want to do and that is to send your website to Google, the best
way to do this is by using what's known as the 'Google search console' now I'll
leave a link in the description to the Google search console so make sure you
click on that link and sign up for a Google search console account once you
sign up for a Google search console account you will need to verify your
website and I will also leave a link in the description with information on how
you can verify your website but if you have any issues of any questions feel
free to leave me a comment in the comment section. So once you've actually
registered for a Google search console account
you'll be logged in and it will look like this you want to make sure that you
have all of the variations of your site here as well. As you can see here I have
the https://www.deytips.com I also have the variation of my site without the
HTTPS and also you can have http://deytips.com and that's without any www. so you're
going to want to make sure that you submit all of the variations of your
website into your Google search console and then it will start verifying your
property. The next thing you're gonna want to make sure you do is come down
here to where it says site Maps and click on that and it will show you this
page now luckily enough with Squarespace SEO you already
have a sitemap page so whatever the URL of your Squarespace website is you all you
need to do is add 'sitemap.xml' now that's going to be the URL to your
sitemap and as a Squarespace website user you literally just need to add sitemap.xml
and again this is only going to work if you actually have a premium Squarespace
account so if you don't have a premium Squarespace account then this is probably
not gonna work but the way to check that it works is you want to copy this
sitemap.xml, and I'll leave this in the description as well so you can actually
find this, and go to whatever your website is mine is deytips.com and I'm
pasting in sitemap.xml and it should take you to a page that looks very
similar to this. Now it's not gonna look exactly like this because my website is
actually hosted on WordPress so if you type in your website sitemap.xml and you
don't see something like this and you see an error page then it means that you
don't have access to your XML sitemap and you need to upgrade your Squarespace
account but if you do see that then you can literally click Submit and this submits
all of your web pages to Google and when you update your site it automatically
tells Google that your site has been updated so this is a great way to get
your website indexed. You also want to submit your sitemap to Bing Webmaster
Tools as well I'm gonna leave a link in the description to Bing Webmaster Tools
but with Bing Webmaster Tools you can submit your website directly to Yahoo
and Bing which are also huge search engines. So once you go through the
signup process and create your bring Webmaster Tools account you can actually
go here and enter your website name, I'm just going to enter test.com for
example purposes and when you click 'Add' you can add your sitemap here as well so
you want to go back to your XML sitemap deytips.com/xml.sitemap sitemap XML so it'll
be your website instead of deytips.com and then go here and paste
your sitemap in. So if you followed the steps in this video then you'll be well
on your way to optimizing your Squarespace website for major search
engines such as Google Yahoo and Bing. It's important to note that all of the
websites that I've mentioned throughout this video will be available in the
description so make sure you go and check the description out if you want to
go back over any of those sites. Also if you got stuck along the way or you
have any questions then let me know in the comment section down below. It's also
important to note that SEO is a marathon and not a sprint, it takes a lot more
than just the steps in this video to really start ranking for the keywords
that you desire to rank for in the search engines so make sure you
subscribe to this YouTube channel and click the bell notification button because I
will actually be producing more videos on SEO and how you can improve the
overall SEO of your website so you don't want to miss those videos make sure you
subscribe to this channel. I have a playlist on SEO as well so make sure you
click on that playlist so that it will take you to all of the videos that I've
already made on SEO stuff so that you can actually make sure that you have the
competitive advantage when it comes to ranking your website in major search
engines for keywords that are important for you, your business and your website
now lastly I want to make sure that you actually have the opportunity to
download the formula to generating online sales. I'm a digital marketing
consultant by trade and if you want to know all of my tips to generate in sales
online if you offer a products or a service and you're trying to sell that
through Squarespace then you have to download this formula it's absolutely
free. But hopefully this video helps you out and if it did then please click the
like button down below and make sure you share this video with a friend. If you
have any additional questions or comments then leave them for me in the
comment section. But until next time, watch some of my other great videos make
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download the formula ,have a great day and I will see you soon
