Smosh回來了!YT界的「上古神獸」是如何走紅?當初分道揚鑣的秘辛又是什麼?《YouTube 觀察日記》 EP 057|志祺七七

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Do you know who is the earliest Youtuber ancestor in the legend of the Internet celebrity world ? Today, let us talk about "Smosh" together! hiho~ Hello everyone, I am Zhiqi! If you talk about internationally renowned YouTubers , you may think that we have introduced "Mr. Beast" who made the most money before or "PewDiePie" who was once the subscription leader, but if you ask "Who is the ancestor of YouTuber?" "Smosh" said that he is Second , maybe no one dares to say that the first Smosh was founded in 2005, relying on Anthony (Anthony Padilla) and Ian (Ian Hecox) to shoot funny videos and became the first channel with more than 10 million subscriptions . Not only did they appear in Time Magazine, but also Even Taiwan's million-dollar YouTuber "HowHow" was inspired by the filming and said that he wanted to be the Taiwanese version of Smosh before he founded the channel . Unfortunately, in 2017, after Anthony left the channel for some reason, Smosh's momentum became stronger. It’s not as good as before , and it was almost shut down. Unexpectedly, just last week, Anthony suddenly announced that he would return to the channel! Many fans shouted that I am so excited RRRR~ In addition to posting a wave of messages to miss "Childhood Memories" who are more enthusiastic, and the younger generation of popular science Smosh is an "ancient beast" in the YouTube world ! So how good was Smosh? What's the secret behind Anthony's departure? Let us discuss and see today! But before we start today's discussion, let's go into business for a while! 【How did Smosh start? 】 "Smosh" is a self-created term. Its origin can be traced back to the high school life of "Smosh" founder Anthony . He heard friends chatting about the collision culture in heavy metal rock - "Mosh Pit" means when Fans would push and bump each other with their bodies when enjoying the music, but Anthony heard his friend say "Smosh Pit" by mistake . Therefore, Anthony deliberately laughed at his friend and said, "Hey, you just said Smosh Pit!" Unexpectedly, my friend replied Choke him "You heard me wrong! I just said Mosh Pit!" But Anthony still persisted and insisted that the friend said "Smosh Pit" . In this way, after an endless quarrel between elementary school students, "Smosh" became the one between Anthony and his friends. Yes, you heard that right, Smosh was the first to start from the website [ Smosh.com] In 2002, Anthony, who was only 15 years old at the time, founded a website called Smosh. On the website "smosh.com", he will share some Flash animations and some interesting videos created by himself , and later his classmate and friend Ian also joined him . The function of this website is a bit like the current Facebook. The main function is Used to share works and interact with friends. In an interview, Anthony even half-jokingly said, "I seriously doubt Facebook's Zuckerberg . " smosh.com" didn't have many viewers until they uploaded videos on YouTube and "smosh" became well-known [Smosh becomes a YouTuber! 】 It was November of 2005, and YouTube had only been established for nine months. Not only was it small in scale, it had no commercial revenue , nor was it like now that there are many channels that publish wonderful videos . People will upload videos, usually for the purpose of archiving or sharing with friends, which is a bit like a semi-public network hard drive, and usually no viewers are expected . Unexpectedly, Anthony found on YouTube that someone uploaded a video they had previously Not only did the lip-sync video get ten views , but even two viewers left a message . This discovery was very precious to him at the time. It turned out that his videos were liked by people other than his friends, so he decided to create the "Smosh" channel with Ian and started to share What 's more unexpected is that their later popularity far exceeded the imagination at this time [Smosh became popular! 】 At that time, not long after the channel was founded, they uploaded a lip-syncing video of "Pokémon Theme Song" . Frog seeds? This funny video made Smosh instantly popular. Anthony recalled that when they refreshed the video view count every second, it seemed like ten hours had passed. Later, this video even went to the homepage of YouTube and became the most viewed video at that time. But unexpectedly , but it also attracted the attention of the Pokémon Company. In the end, the number of views stopped at more than 24 million , and it was taken off the shelves due to copyright issues. But what is interesting is that later, some fans uploaded backup videos. Not only is it completely fine, but it has accumulated more than 15 million views After five years, they uploaded the video of "Pokémon Theme Song" again, but this time, it was a revenge version with revised lyrics. In the lyrics, they complained that YouTube deleted them . The work also questioned whether YouTube's legal team is a rookie who can't see the difference between homage and misappropriation , and even replied that you have the guts to sue us! But amidst the aggressive lyrics, you can hear them break down from time to time and say, "This one has a high number of views." The contrasting image makes many viewers laugh and has accumulated more than 30 million views so far , except for their lip-syncing songs. Funny skits are also loved by many people [Smosh on YouTube] Because there are so many Smosh videos, we selected a few popular series to study and found that the reasons why Smosh is popular can be divided into two categories. The first category is Most Taiwanese know Smosh's first short film "Live-Action Pokémon" and the series "If XXX is Real " . We don’t find it strange that NPCs stand motionless in many games, but if you, a Pokémon master, are forced to fight every time you pass an NPC in the real world, how will you live your life? ! Or on twitter, a lot of people like to moan on it but if in real life someone has to shout a shit... people might not want to be his friend and Smosh's skit video cleverly uses these contrasts It makes many people smile and come back again. It is the "Friendship Always Wins" recommended by our team planner Sue and the annual "Food Wars". This series of films mainly focuses on the relationship between Anthony and Ian . In terms of friendship that is too strong, they will "create space" for each other through competitions , and finally end the film with an unexpected ending, because in the process, they can always exceed the audience's imagination For example, using donuts to clean windows as binoculars, muggings, handjobs, etc. is so idiotic and climactic that it has accumulated a loyal fan base and these Smosh brilliant works have managed to set off a wave among teenagers. Wave [How popular is Smosh? 】 The creation of Smosh has not only been welcomed by many teenagers, but has even formed a popular culture. For example, their out-of-the-box word "Smosh" has more than 30 entries about "Smosh" in the "Urban Dictionary" that anyone can edit And it has been extended with many meanings , such as "Smosh" means "fun", "stupid", "childhood memories", etc. In addition, they also shot a super convincing MV to teach everyone how to use "FIRETRUCK" instead "Fuck" is like failing an exam, seeing naked money by parents, etc... You can shout "FIRETRUCK" to vent, and it even became a mantra among teenagers . In the end, "shut up" will always appear at the beginning of their videos It is also a classic in many people's hearts . In addition to creating a channel dedicated to "shut up cartoons", they also released an app . Whenever someone speaks, the app will automatically reply "shut up" and even adjust the sensitivity to make many users feel They are angry and funny , and the popularity created by these "Smosh" not only made them so popular that they were interviewed by Time Magazine, released three albums of their own songs , and even made a mobile game and filmed a movie starring them . An unsurpassed existence in the history of cross-border cooperation. However, behind these scenes, Anthony's departure is brewing [Anthony is leaving! 】 In the first six years of the channel’s creation, Anthony and Ian ran the channel by themselves, especially after 2007, YouTube started the “Partnership Program”, that is, inserting advertisements in the video to let the creators share the benefits of Smosh has become their main job In order to maintain the frequency of filming, Anthony and Ian not only lived together to facilitate work , but even went out to play, and also had to think about how to make films. At that time, YouTube was almost the only thing left. They not only felt tired, but also realized that this would not last long. In 2011, the company (Defy Media), which originally advertised on the "Smosh" website, approached them and said they wanted to buy the channel to relieve them of administrative work and promised to invest more resources to make "Smosh" better and better. Because they didn’t have much experience at the time and wanted to break through the bottleneck, they agreed to sell it, which led to their cross-border attempts to make movies, games and cartoons, etc. But this decision made Anthony feel very struggling . He believes that although doing Things are cool , but external affairs have become more at the same time. Not only can't focus on creation, but private life is no better. I can only continue to cooperate with the company . Finally, in 2017, Anthony decided to leave Smosh and start a YouTube channel on his own , while Ian Choose to stay in Smosh However, this change is really difficult for fans to accept [Smosh going downhill? 】 Many fans deeply believe that Smosh should be Anthony and Ian! Therefore, even if "Smosh" added new members or tried other themes later , it still lost a lot of viewers. Many people think that since Anthony left and YouTube's competition has become more and more fierce, the attention Smosh has received has not been as good as before . Even in 2018 In 2019 , the company that bought the channel suddenly closed down without warning. Smosh was almost shut down. Fortunately, a new buyer (Mythical Entertainment) was found to continue the operation . Originally, the story of Smosh may come to a somewhat regrettable end here. But I didn't expect that Anthony and Ian suddenly merged last week and announced: "Smosh is coming back!" [Smosh is back! 】 It turns out that Anthony and Ian have often hung out together since last year , and they also reviewed the past creations during the process of getting along and found that these creations can not only be used to laugh at their past selves, but also allow them to reminisce about the past creations together It made them miss it very much. After several months of discussion and deliberation, they finally decided to buy back the Smosh channel and let the channel return to the original creative style. After this news was announced, it received a lot of enthusiastic responses . Many messages said, super looking forward to it My "childhood memories" can be reproduced again. According to our irresponsible statistics, the most anticipated video of fans at present may be "2023 Food War". However, some people think that after so long, YouTube competition has become very Intense Smosh, even if it returns, it should be difficult to reach the peak [our opinion] After all, the members of our team have very polarized views on Smosh. Some people are super excited and miss their childhood memories. The other part of people I haven’t seen them at all , so it’s hard to understand what the fans are excited about. However, when we delved deeper into Smosh, we found that “Smosh” is not so much the ancestor of YouTube as they are a symbol of an era . Although we also agree that it may be because of their rise There were not many competitors in the early days , which attracted so much attention. But on the other hand, their videos also reflect that when teenagers have their own creativity and rebellion in many things, they want to be different from everyone . The same" mood may also be the main reason why they can attract many fans. However, are these resonances really limited to teenagers? We don't think so , although Smosh's early films we look back at now are mostly sentimental , but occasionally we are amused by some unexpected jokes. Therefore, even though we have grown into thirty-year-old adults, we are still looking forward to it . Their future works also hope that they can bring a wave of "Smosh" again. Well, finally we also want to ask everyone, are you looking forward to the return of Smosh? Finally, if you like today's video , please share it to let more people know about "Smosh"! In addition, you can also click here to see "Mr. Beast" and "Lowcostcosplay" . Well, today's Zhiqi Qiqi will come to an end here and see you tomorrow night!
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Channel: 志祺七七 X 圖文不符
Views: 352,193
Rating: undefined out of 5
Keywords: yt:cc=on
Id: UBDhAFMxL4s
Channel Id: undefined
Length: 12min 17sec (737 seconds)
Published: Thu Jun 29 2023
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