Shopify vs Wix - Let’s See who Builds the Best Online Stores

can't decide between Shopify and Wix for your online store don't despair in just a few minutes you'll have a much better idea of their pros and cons welcome to websitetooltester.com don't have to so first it helps to understand these company's backgrounds Shopify has always been a tool designed to build online stores Wix however specializes in websites but over the years Wix has added more features and that's where it's ecommerce plans come in generally speaking all the Wix e-commerce plans get you unlimited staff accounts bandwidth and full features the main limitation is on storage with the entry plan though you're still given a generous 20 gigabytes and you can always increase it by upgrading to one of the more expensive plans usually business basic will be enough for most users the closest equivalent to the entry Wix ecommerce plan from Shopify is Shopify basic it's affordable for selling unlimited digital or physical products but you don't get certain advanced features like reports and gift cards which only come with the Shopify and advanced Java 5 plans so this gets this point [Applause] speaking of features this is where we've noticed a lot of confusing information online the biggest misconception has to do with the abandoned cart feature for those who don't know this feature allows you to automatically send an email to people who have left unpurchased items in their carts reminding them to make the purchase as you can imagine it's a great way to increase your sales unlike what some popular videos claimed Wix does offer the abandoned cart feature on all plans and so does Shopify in terms of other e-commerce features it's pretty even steven you can create product variants you can enable user reviews or comments drop shipping is possible with both but Shopify gives you more options tax settings check customer login check although the set up is a bit clunky with Wix SEO options are both decent even if they modify your URL structure a bit SSL and checking out on your own domains possible with both the only thing that is impossible to do with Wix is to create a decent multilingual online store that is also SEO friendly with Shopify there are workarounds but they are currently either a bit clunky or very expensive say you can't find what you need for your online store straight away the good news is you can always add more options through extra apps with both wicks and Shopify one small difference with Wix the app market is mostly about improving your site as a whole so you get tools for blogging or landing pages all the Shopify apps on the other hand are designed to boost an online store which is why you get cool stuff like an augmented reality tool to preview items still two great providers for building and expanding an online store so far [Applause] while both wicks and Shopify are easy to use it's hard to beat Wix for beginners the back end is so intuitive that you'll rarely need to check tutorials or step-by-step guides which are excellent by the way with Shopify getting started is a serious affair that could take a few hours at least but thankfully it's never frustrating or badly designed though ultimately we're gonna have to go with risk for this round Wix has 60 completely free e-commerce templates they look modern and stylish but you can't customize them with HTML or CSS that's something you do get with Shopify so it's a shame you only get a couple dozen template options the premium ones cost between 140 to 180 dollars good news is they all look fantastic and the customization flexibility gives them this point [Applause] [Music] okay your customers managed to get to the checkout page how does it look from there onwards Wix payment options are good including stripe or PayPal and I like Wix payments which enables credit card payments without transaction fees Shopify payments is similar but neither are available worldwide yet but it turns out Shopify has more payment options it includes hundreds of payment gateways like Apple and Google pay Facebook Pinterest and much more though be aware of transaction fees best of all Shopify allows for multiple currencies I already mentioned the quality of the tutorials and guides for both wicks and Shopify the online forums are also active and a great source of information but when it comes to Live Support Wix only offers to call you back during business hours with Shopify it's 24/7 via chat email and phone after testing both I also found Shopify answers were more helpful than wix's [Applause] [Music] [Applause] so looking at the scoreboard it's clear that Shopify offers loads more options for building expanding and more importantly growing your online store that is because you really feel like all the features in place have been designed to improve your conversion and help you become a serious online seller but I have to say Wix does hold its own when it comes to e-commerce it's more affordable super easy to use and I would absolutely recommend it for smaller online stores especially if you create a lot of blog posts and other content to bring people to your site I hope that answers your main question about the differences between Shopify and Wix online stores and if you need more options I'd recommend you check out our Shopify vs. Squarespace video or head over to our blog thanks for watching [Applause]

Channel: Tooltester

Views: 266,042

Rating: 4.9278007 out of 5

Keywords: wix, shopify, ecommerce builder, wix or shopify, wix pricing, wix ecommerce, shopify pricing

Id: lTx8wojAQkE

Length: 6min 17sec (377 seconds)

Published: Mon Feb 24 2020