Are you stressed when it
comes to keyword research? Or maybe you're thinking about using
SEMRush's organic research tool to speed up your research and start creating the
content that actually helps you rank. If that's the case, then stick with me
until the end of this video, because I'm going to do a walkthrough tutorial of how
to use SEMRush's organic research tools so that you can discover which keywords you
need to create content for, how to find the best ones out of the thousands that
your competitors rank for and also some of the key differences between SEMRush's paid
tools versus traditionally free SEO tools. I've led tons of digital marketing
efforts that generate millions of page views, thousands of
leads and millions in revenue. As a result I've used
SEMRush for over seven years. So I know the ins and
outs of the platform. If you're excited to learn about how to
use SEMRush's organic research tools, hit that light button and subscribe to
get new videos every single week, where I take you from zero to self-starter
as you grow your business, get more customers and hone your business acumen. As usual, if you need to jump around
or review anything, I go over in this video, feel free to use these timestamps. Other than that, let's
go ahead and get started. The first thing we need to
understand is what is SEMRush? SEMRush is my number one SEO tool,
just because of its sheer firepower. It is an all in one tool that literally
saves me hours of work every single week, because I don't have to use a ton
of different extensions or different sites in order to get the job done. A good alternative to SEMRush is a Ahrefs. So be sure to check them out if you
try out SEMRush and you don't like it. All right. So now that we understand what
SEMRush is, let's dig into an actual real world example of how we might
and use it for keyword research. For the purposes of this tutorial, I'm
going to dig into a site that I thought was super cool when I first saw it. And it's pretty much a website
that's targeting informational content for stem toys for girls. So as we're going through this video,
I want you to imagine for a second, that we're a toy maker considering
entering into the space of stem toys for girls or toys for girls in general. And we're going to dig into specifically
some potential opportunities that we can identify using SEMRush. All right. So now that we have the competitor
that we want to dig into girlswhostem.com, we're going to go
ahead and put that URL into SEMRush. So I'm going to go ahead and type
that into the organic research tool. And as you can see here, this is the
output of SEMRush for this domain. From here, we can see that this site
ranks for about 3,200 keywords and gets an estimated traffic of 1500
views per month which isn't bad. But the other thing that we can
do is we can start to see some of the keywords that are giving this
site a ton of organic traffic. What I like to do when I'm using SEMRush
is I like to sort by traffic percentage because it is essentially shows you
which things, which longtail keywords are giving this site the most organic traffic. So here you can see that there is
some great keywords like stem toys for girls, stem gifts for girls,
engineering toys for girls and so on. But what you really want to do is
you want to make use of SEMRush's filtering tools because SEMRush
filtering tools are super powerful. So what I'm going to do is I'm going
to apply the criteria that I taught you in my easy keyword research video. Be sure to check that out
if you haven't already. And I'm going to apply it
using the advanced filters. To do that, I need to look for
things that fall between the volume of a hundred and a thousand. So to do that, I'm going to go
to a hundred versus a thousand here for volume, apply that. And then what I'm going to do is
I'm going to isolate for things that have a keyword difficulty below 80. And then the last thing I'm going
to apply is I'm going to look for things that only rank in the
top 10 for the organic rankings. And the reason why is because things
that rank on page one are ultimately what's most important for any website,
things that rank past page one, don't really get that much organic traffic. So, what I see here is that 14 keywords
alone are actually already giving this site about 910 visits a month. So that's super powerful to know,
because these are the pretty much the moneymakers for the site. These are things like stem toys for girls,
stem gifts for girls, engineering toys for girls, science toys for girls and so on. What you'll notice is that these are
all things that this site is doing exceptionally well as it's ranking for at
the top spot in these particular phrases. So looking at that example, again, where,
we're a toy maker looking into the space. If we were to just is to take some of
this traffic related to these searches and convert 3% of the 900 or so visits
that we get every single month and sell a $50 toy that's going to be
over a grand in revenue, just from some simple content marketing efforts. So as you can tell, there's a ton of
opportunity when we can identify the longtail keywords that are giving
other sites some great traffic. Another cool thing I want to
show you about SEMRush's keyword research tool is the SERP features. So what I can actually do is I can
isolate for the sorts of things that are ranking in those featured
snippets and things of that nature. So those are the things that are like,
if I were to search the phrase and it has a dedicated box at the top. And so what I can see here is I can
isolate by just the featured snippet and what this probably is showing me
is, it's showing me the things that if I were to search for stem tools for
girls, this site girlswhostem.com is owning that featured snippet right now. Using the search feature is coupled with
the advanced filters can be a great way for you to figure out what are the best
and most valuable keywords to these competitors that I'm looking through. And it's already been validated by
these competitors so you know that if you make better content for this
and try to outbeat them, that you're going to get some of their traffic. Another cool thing I want to show you
about the organic research tool in SEMRush is that you can create keyword lists
and put them into the keyword manager. All you need to do is check off the
keywords that you want to add to the keyword manager and then click right here. Now I'm going to jump into the
pages view, which I think is super valuable when you're trying to
do any competitive analysis when it comes to keyword research. All right. So now let's dig into the pages section
of the organic research tab in SEMRush. This is what's going to output all
of the highest ranking pages of your competitor to show you what they're
doing really well and what's giving them the most organic traffic. So here you can see that this page on best
stem toys and games for girls is estimated to bring this site 50% of its traffic. And so we definitely want to check out
this URL to see what they're doing well and how we could potentially outrank them. You'll also see that the second
thing, best engineering toys for girls is bringing in 24% of the traffic. So these two pages alone are super
valuable pages to this website. Whenever I'm going through this
pages view, I like to choose the five to 10 URLs that are giving
the most percentage of traffic. And I'd like to go through and
understand what's specifically, the competitor is doing there to figure
out specifically what I need to do when I'm creating my own content. So let's go ahead and take a look here. So what I'm going to do is I'm
going to isolate by this URL. I'm going to click in to that URL. And what it will do for me in
SEMRush is it's going to filter all the keywords that this particular
page is actually ranking for. It also shows how this page is ranked
over time, which is also super cool cause you can potentially tie to
any potential algorithm changes that have happened through the years. And when I can see is that this
page is ranking number one for stem toys for girls, along with a
ton of other phrases number one. So let's go ahead and
take a look at this page. What I can see here is, I can see that
this page is super long, super in depth and it covers a ton of different headers. We go over things like the top rated
stem toys, as well as who should buy them, important features to consider,
frequently asked questions and more. So what I'm getting from this is that
in order to rank well for the phrase like stem toys for girls, I need to
not only answer that question, but I also need to provide some factors of
consideration and the who, what, where, when, why, and how behind stem toys
for girls if I were that toy maker. The other thing I want to see
is I want to see how they are ranking these particular things. Like what sort of content is in here. And when I can see, which is a staple
of a lot of affiliate sites, is this person is going in depth about each of
the products that they're reviewing. And they're also going into some of
the key features or key aspects of stem toys for girls that a potential
buyer might be interested in. So this gets into making sure that you're
writing content that covers buyers intent. Something else I like to do is just
look for the actual phrases that the page is ranking for to see if they
are potentially doing the outdated method of keyword stuffing or not. So let's go ahead and take a quick
look for stem toys for girls here. And as you can see, as I searched
this phrase, stem toys for girls is actually not directly
being used in this piece at all. And yet Google is identifying it as
the number one page for this phrase. Why is that? Well it's because they use LSI
keywords that are related to stems toys for girls in the form of things
like stem toys and games for girls, the slight variation on the phrase. And what you have to understand is
that in today's world, Google is smart enough to figure out that this
page is about stem toys for girls. After we've taken a quick look at the
particular page itself, we can also run the same filters that we ran in
the first step on this particular page. And what this is going to do is it's
going to allow us to potentially look for opportunities to slowly
chip away at their lead right now. And what I mean by that is if I modify my
criteria to maybe be 100 to 500 and it's in the top 10 results, I can potentially
find some of the subheaders that this page is ranking for and longtail keywords
that I can make an individual post that's super in depth and super valuable. So as I run that filter, I can see here
that there's something about science kits for girls that this page doesn't rank
that great for it actually ranks below the fold and below the top five results. And so potentially an opportunity for me. As that toymaker, if I were to explore
my content marketing opportunities, is to create a post on just talking
about science kits for girls, as opposed to just stem toys for girls. So here you can see that there are some
smaller keywords that you can always use chip away at with your competitors
and still build that organic traffic. So key takeaways for this pages section,
make sure that you're using those advanced filters again, like we did when we were
looking at the overall domain and also we're making sure that we're understanding
what this person is doing in their content marketing that does so well on Google. Now let's assume that we've
exhausted our pages breakdown. The next phase that we're going to go
into is looking at the competitors. What we're going to do is we're
going to click competitors. And what it's going to do is it's
going to show, so all of the potential competitors to girlswhostem.com. What SEMRush does, is it essentially
looks at their database at what other sites are ranking for and tries to figure
out who are the closest competitors to the domain that we're looking at. So what I can see here is that a site
like stemtoyexpert.com is probably the top competitor to girlswhostem.com. And if I were to pull up their site,
I'm probably going to see that they are a stem toys for girls or stem
toys for kids in general website. And that's exactly what it is. You can see that it's a breakdown
in their header of best STEM toys by age, by subject boys and girls. And so, SEMRush has already
identified that for me. And what I like to do with any niche
that I'm in is, I'd like to dig into at least three or four of the competitors. So I'm going to dig into
stemtoyexpert.com next. All right. So as we dig into stemtoyexpert.com, I
can see here that this site is ranking for 4,200 keywords and an estimated 5.1K
in monthly traffic from organic search. And what I'm going to do is I'm gonna
apply the same method I did in the first phase in which I'm going to apply some
filters so I can figure out what are they heavy hitters in terms of what's
giving them the most organic traffic. All right. So as you can see here, I have
isolated for three filter conditions. And these 86 keywords are giving this
site an estimated 2.3K of traffic. In other words, these 86 keywords
alone are accounting for almost 50% of the estimate of traffic inorganic
traffic for this particular deal. And as we start to go through this list,
what I'm looking for is I'm looking for keywords that didn't necessarily fit the
original criteria of girlswhostem.com, but do fit this stemtoyexpert.com domain
so that I can potentially find additional opportunities to the ones I already
identified earlier in the first one. And as you can see here, there's
a great longtail that wasn't being ranked for by girlswhostem.com and
that is stem toys for four year olds. And so again, thinking about that toy
maker, if I were to niche down even further, and I want to launch with, for
example, a toy for STEM toys for four year olds or a set of toys for four year
olds, that's related to stem toys, this would be a great keyword to go after. It gets 880 monthly searches. It's a keyword difficulty
that's less than 80. So it's going to be pretty easy to
rank for the honest, once you build up your authority in the space. And so these are some
potential great options. We also have things like
build the computer for kids. So these are things that weren't coming
up in the girlswhostem.com site that we've now identified by simply digging
another layer down the onion at some competition in the perspective niche. This site is doing pretty well
at ranking for things like build your own computer for kids. And so if I was that toy maker, I
might consider doing a toy in the space of building a computer for kids
because there's clearly search volume around this and people want this. So from here, I can follow the same
steps I did with girlswhostem.com. I would open up these pages, try
to understand what this site is doing so well that's getting it to
rank better than girlswhostem.com. Maybe it's just because girlswhostem.com
didn't cover that this topic. But I would try to understand
specifically the content marketing strategy of these other sites. What I'm going to do is I'm
going to open up these URLs. I can just click this hot
link and it's going to take me to these top ranking pages. I'm going to understand what's going
on with this particular domain and what they're doing with the content. As you can tell, just right off
the bat, as I skim through this. A lot of this is honestly not that great
of content compared to girlswhostem.com. It's not nearly as thorough. It's not covering things like the buying
considerations or aspects for a buyer. And so honestly, if I were to make
a conclusion, I would say that the reason why this site is ranking for
best stem toys for four year olds is just because girlswhostem.com,
haven't made articles specifically targeting this keyword phrase. So if by any chance, you're out
there and you're watching this video, girlswhostem.com, I would
make this because I think you could easily outrank your competitor here. But pretty much what I'm trying to
understand here is I'm trying to just, I understand what are all the sites doing? That's getting it to the point
in which these are ranking in the top page for the results. So as we dig into the pages view,
we'd start to identify the best ranking pages for this domain. Here you can see there's best engineering
toys for adults, as well as best robot kits for adults and so on. So for this domain stemtoyexpert.com,
the main thing that they're doing better than, and girlswhostem is that they have
an actual broader approach towards the niche of stem toys, which is allowing them
to open up to different buyer profiles. If you want to learn how to create better
blog posts than your competitors, be sure to subscribe because it is a video
that I intend to cover on this channel. And you'll be able to get notified
about when that video comes out. I want to quickly show you some of
my favorite surf features to use in the advanced filters tool on SEMRush. My favorite ones are specifically featured
snippet as well as People Also Ask. If you've seen my easy keyword research
method, you know why this is the case. These are the things that are most
highly relevant around the buyer's intent and search intent of people. And so what you can do whenever
you're on SEMRush is, you can just filter by the things that
actually fall into People Also Ask. And these are things that can make
for potentially great subheaders when you are creating your content. Once you have a decent list, build
out from you're doing your competitor analysis, you can add those to your
keyword manager and then you'll have your go-to short list of potential
longtail keywords to go after. By the way, if you don't have an SEMRush
account, you can use the link in the video description to start a free trial. Doing so also help support the
channel and you'll get the same feature sets that I have right now. Now in this last step, we're going to
start coming up with some content ideas for the keywords that we've identified. I'm gonna display on the screen
right now, some of those keywords that we identified as potential
candidates from the two sites that we reviewed in the niche of stem toys. Well, we want to figure out from
these longtails is, what are people searching for and how can that be
potentially relate to the toys that we create as this toy maker so that
we can draw people to our page. And then from there convert
them to buy our toys. So from these keywords, I can imagine a
great piece of valuable content could be something along the lines of The Ultimate
Buyer's Guide for Stem Toys for Girls. And then what we could do is we
could have a ton of subheaders that then relate to some of the longtail
keywords that we've also identified. A few examples I came up with were,
Seven Top Things to Consider When Buying STEM Gifts for Girls, Five Must Knows
about Science Kits for Girls, What to Look for in a Build a Computer Kit
for Kids, When is the Best Time to Buy the Latest STEM Toys for Girls. What you'll notice is that I've integrated
those other longtails into the subheaders of the post, so that it all builds
up the authority of the post as an ultimate place for stem toys for girls. By using this stacking method, we're
giving ourselves as that toy maker, multiple opportunities to rank for
not just stem toys for girls, but also those other keyword phrases. This step in terms of content
brainstorming and thinking about how everything connects together
is a huge part of keyword research. When I looked at some other keyword
research tutorials, none of them went into this side of things, which I
think is an, a big oversight because if the actual content pieces that
you're making from your keyword research, that's going to measure
the success of your keyword research. So don't forget to do the stage before
you start creating your content. There are two big takeaways
I want you to remember. The first one is that when you're
using SEMRush for competitor research, always be exhaustive in your search. I want you to look at not just
the top ranking page, but actually the top five to 10 ranking pages. And when, when you're done with that
competitor, go into the next two or three. By understanding your niche very
well, you're going to be able to connect the dots between pages
and what everybody is doing well. The second thing I want you to
remember is to always be using the advanced filtering features on SEMRush. That's really where the power of the
platform is and what differentiates it from all of the other free tools. Now it's your turn. Tell me the comments below if you found
this sort of walkthrough example helpful. And if so, leave the comment with the
word "More" in it, or tell me what you're most excited to use an SEMRush
versus all the other keyword research tools that you've used in the past. If you like this video, be
sure to hit that like button. By doing so you're going to help more
people find this video and discover this channel, which will allow our community
of go-getters to grow and feel free to share this video with anybody that you
think might benefit from learning how to do keyword research with SEMRush. If you haven't already, since you've made
it this far into this video, you should consider subscribing to join the community
for new videos every single week. I'll take you from zero to self-starter
as I teach you the real-world business skills that you didn't learn in school. Lastly, if you haven't already
gotten my digital marketing jumpstart guide, be sure to get that in the
link in the video description below. I include all my tips and tricks that
I go over in my marketing videos so that you can reference them at your
convenience whenever you'd like. That's it for this time though. I'll see you guys next time in which
I'm going to do another SEMRush tutorial, where I'm going to do a
deep dive into the keyword magic tool. See you guys there.
